--- title: Adjust Reviews meta_title: 'Adjust Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 730 reviews by the users' company size, role or industry to find out how Adjust works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 730 scale: '5' date_modified: '2026-08-13' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adjust Reviews **Vendor:** adjust.com **Category:** [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution) **Average Rating:** 4.7/5.0 **Total Reviews:** 730 ## About Adjust Adjust is a mobile measurement partner (MMP) used by more than 300,000 apps to accurately measure performance, optimize campaigns, and confidently grow their app businesses. As a comprehensive suite for attribution, analytics, deep linking, fraud prevention, incrementality testing, audience segmentation, ad spend tracking, and AI-driven optimization through our AI Growth Copilot, Adjust gives marketers and developers the clear, reliable data they need to make smarter decisions and maximize ROI. At the core of Adjust is precise, privacy-centric attribution that helps teams understand exactly which channels and touchpoints drive value. Combined with powerful deep linking and full cross-platform journey support (including mobile web, desktop web, app, CTV, PC, console, offline, QR codes, and more), Adjust enables seamless user experiences from any channel or device to app while maintaining complete measurement visibility across the entire lifecycle. Our fraud prevention suite protects marketing budgets and ensures clean datasets by proactively preventing invalid traffic before it impacts reporting. With this measurement foundation, app businesses can confidently analyze performance, optimize spend, and scale more efficiently. ## Adjust Pros & Cons **What users like:** - Users find Adjust to be **easy to use** , featuring a modern interface and straightforward access to important reports. (146 reviews) - Users praise the **responsive and knowledgeable customer support** of Adjust, enhancing their overall experience and satisfaction. (111 reviews) - Users value the **strong mobile attribution tracking** and fraud prevention features of Adjust for effective marketing performance. (84 reviews) - Users value the **easy access to reports** in Adjust, enhancing their tracking and analysis of user journeys. (79 reviews) - Users value the **strong mobile attribution tracking** of Adjust, enhancing understanding of installs and in-app events. (74 reviews) - Users value the **easy integrations** of Adjust, enabling seamless app marketing performance tracking across platforms. (70 reviews) - Data Accuracy (69 reviews) - Attribution (67 reviews) - Users appreciate the **intuitive and customizable dashboard** of Adjust, enabling quick access to key insights and reports. (67 reviews) - Easy Integrations (62 reviews) **What users dislike:** - Users experience **slow loading times** and delays with reports, impacting their efficiency and campaign monitoring. (41 reviews) - Users find Adjust's interface **overwhelmingly complex** for new users, making setup and navigation challenging. (38 reviews) - Users find the **pricing model too high** compared to alternatives, which can hinder adoption for smaller businesses. (34 reviews) - Users often face **dashboard issues** with slow loading times and limited customization options impacting analysis efficiency. (33 reviews) - Users experience **slow performance** with report loading and data transition, affecting efficiency during critical analysis periods. (33 reviews) - Users find the **implementation complexity** challenging, as mastering Adjust's extensive features can be time-consuming and confusing. (32 reviews) - Users struggle with **data management issues** , including complexity, data latency, and inaccuracies affecting overall performance. (30 reviews) - Poor Reporting (28 reviews) - Integration Issues (27 reviews) - Steep Learning Curve (27 reviews) ## Adjust Reviews ### 1. Accurate Mobile Attribution and Real-Time Analytics That Boost Marketing Performance **Rating:** 4.0/5.0 stars **Reviewed by:** MO N. | Business Analyst, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Adjust?** I like Adjust because it provides accurate and detailed mobile attribution data, which helps improve marketing performance. The platform is user-friendly and makes it easy to track campaigns across different channels. I also appreciate the real-time analytics and fraud prevention features, as they help ensure the data is reliable. Overall, Adjust helps businesses make better data-driven decisions and optimize their advertising strategies effectively. **What do you dislike about Adjust?** One thing I dislike about Adjust is that some advanced features can be difficult for new users to understand at first. The dashboard sometimes feels overwhelming because there is a lot of detailed data and many configuration options. In addition, certain reports may take time to customize, especially for users without strong analytics experience. The pricing can also be expensive for smaller companies or startups with limited budgets. **What problems is Adjust solving and how is that benefiting you?** Adjust is solving the problem of accurately tracking and measuring mobile marketing performance across different channels. It helps identify which campaigns bring the most valuable users, allowing better budget allocation and improved return on investment. The platform also reduces the risk of ad fraud and provides reliable real-time data for decision-making. As a result, it helps improve campaign efficiency, optimize user acquisition strategies, and save both time and marketing costs. ### 2. Great Event Tracking Tool, but Tricky iOS Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Oktapian Saepul J. | Quality Assurance, Investment Management, Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Adjust?** As a QA, I've found Adjust to be a huge help for tracking events and understanding which buttons and pages we can test and track. It gives us clear, real-time visibility into whether our in-app events are firing correctly during the testing phase. The testing console is highly reliable, making it easy to verify data payloads and ensure our attribution logic works perfectly before releasing updates to production **What do you dislike about Adjust?** The biggest downside for us is the iOS integration process. Validating the attribution setup in iOS environments can be difficult and inconsistent, especially compared to Android. It often takes extra debugging time to capture the initial events correctly, which ends up slowing down our overall QA testing cycles. **What problems is Adjust solving and how is that benefiting you?** Before Adjust, we struggled with manually validating whether deep links and custom in-app events were properly attributed during our QA cycles, which often caused bottlenecks before releases. Now, we can use Adjust's real-time testing console to verify event payloads instantly. This has resulted in a much faster testing workflow, saving us hours of manual checks per sprint and giving us high confidence in our tracking architecture ### 3. Effortlessly Tracks Multi-Platform Marketing, Needs Better Fraud Detection **Rating:** 4.0/5.0 stars **Reviewed by:** Said A. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Adjust?** I find Adjust easy to implement, with SDK and API integration available. It's straightforward to track marketing performance across platforms because Adjust can be used for third-party integrated campaigns like Google Ads and also for manual tracking in SEO articles. I also appreciate their ease on configuring the attribution model, attribution window, and setting up unique events for strict event calculation. If the event is on the client side, implementing the SDK is easier, but Adjust also offers API event sending, which enables me to send backend events such as callback payments easier. Adjust offering callbacks for each data we send to manually track additional parameters is a plus. The initial setup was simple, making it easy to set up app codes and events. **What do you dislike about Adjust?** Adjust needs to have anti-spoofing for bot detection in their SDK. Also, having guidelines to set currency in IDR would be helpful. Sometimes we find installs are very high on Adjust because our vendor marketing does bot activity for bursting installs. If Adjust can detect it as fraud by having additional configurations, such as acceptable area or acceptable app version or by configurable parameters, then it may reduce the fraud. **What problems is Adjust solving and how is that benefiting you?** I use Adjust to track marketing performance across platforms, integrate third-party campaigns, and manage event tracking, making it easier to configure attribution models and send backend events. ### 4. Creative Metrics Mastery with Adjust **Rating:** 4.0/5.0 stars **Reviewed by:** Huyen L. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Adjust?** I use Adjust to review creative metrics, which are signals for creating creative videos. Adjust provides Creative Analytics metrics, which tell me exactly which videos are bringing in real users and which are just generating fake clicks. I can tag each Creative Asset individually and create multiple videos with different elements, and Adjust will indicate which is most effective. I particularly like the LTV (lifetime value) feature, as it measures the LTV of users from each video. Based on Cohort Analysis, Adjust helps assess user quality and lifecycle, informing when to replace creatives. The initial setup of Adjust was easy, taking only 3-5 minutes to link partners. **What do you dislike about Adjust?** I think the biggest problem is the high cost and the difficulty of installation for beginners. Additionally, there's the access control issue; even for an editor like me, it's very restrictive if I want to view more in-depth sections of the dashboard. **What problems is Adjust solving and how is that benefiting you?** I use Adjust to assess creative video performance, identifying genuine user engagement over fake clicks. It lets me compare asset variations, and its LTV metrics help in evaluating user quality and lifecycle for strategic creative updates. ### 5. Accurate Attribution with Top-Notch UI and Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2026 **What do you like best about Adjust?** I like the user interface of Adjust; it's good. The measurement it provides is accurate, which is crucial for understanding campaign performance and attribution. The dashboard feature effectively meets most of my requirements, and I value having access to reports. I also appreciate the support from the Adjust team, which made the setup process not very difficult. **What do you dislike about Adjust?** I believe the raw data that we get on the server should be more accessible, like somewhere in the code, so we can get to know which user has come from which particular campaign and the source of that particular user. **What problems is Adjust solving and how is that benefiting you?** Adjust helps me measure campaign performance and understand the ROI. It shows the real source of users and their touchpoints. ### 6. Great funnel vision and integration, but setup and customization can improve **Rating:** 3.5/5.0 stars **Reviewed by:** Mateus R. | Growth Cordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2025 **What do you like best about Adjust?** Adjust provides an extremely clear view of the acquisition funnel, from installation to custom events like lead, public servant, INSS, and M0. The quality of attribution is far superior to what I have used before, especially in multichannel campaigns (Meta, Google, TikTok, and WebApp). The interface is intuitive, the cohort reports are very comprehensive, and the use of dynamic tokens greatly aids in the granularity of the dashboards. The stability of the API is another strong point: we managed to integrate with Looker Studio, Supermetrics, and n8n without crashing. The user timeline is one of the most useful features — it greatly facilitates evaluating each client, validating the order of events, and cross-referencing with paid media to understand the real quality of acquisition. **What do you dislike about Adjust?** The visualization of customized events could still be more intuitive, especially for those who work with many types of leads and different classifications (such as server, INSS, CLT, federal, judiciary, etc.). The advanced settings part relies heavily on support, and some integrations are not as plug-and-play as advertised. In some scenarios, the latency of sending data to BI or external tools could be lower. Additionally, the initial setup process requires more technical knowledge than the average MMPs. **What problems is Adjust solving and how is that benefiting you?** Adjust solves one of the biggest challenges for those working with multichannel paid media: understanding the real quality of users and the impact of each campaign on the app funnel. Today, I can visualize the entire user journey, from the click to critical events like lead, public servant, INSS, CLT, and M0 revenue. This allows me to optimize campaigns focusing on cost per qualified lead and not just volume. Reliable attribution, cohort analysis, and a detailed timeline of events help identify bottlenecks, validate hypotheses, and adjust investments faster. Additionally, the stability of the API greatly facilitates integration with our dashboards in Looker Studio and automations in n8n, improving the flow of reports and internal intelligence. ### 7. Reliable Software with the Features We Use Every Day **Rating:** 4.0/5.0 stars **Reviewed by:** Trân N. | UA marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2026 **What do you like best about Adjust?** Accurate attribution, strong SKAN support for iOS, and reliable, real-time data that helps us optimize UA campaigns efficiently across channels. **What do you dislike about Adjust?** Limited transparency in some attribution logic, occasional delays in data updates, and the UI can feel complex when managing multiple apps and campaigns. **What problems is Adjust solving and how is that benefiting you?** Adjust solves cross-channel attribution and data fragmentation, giving us a single source of truth for UA performance; this helps us optimize budget allocation, improve ROAS, and scale campaigns confidently across iOS and Android. ### 8. Great Custom Reports and Revenue Tracking, but iOS Network Accuracy Needs Work **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2026 **What do you like best about Adjust?** I really appreciate Adjust's ability to create personalized reports that cater to specific data needs. Additionally, the revenue tracking feature is highly effective, allowing for precise monitoring of performance across different networks **What do you dislike about Adjust?** The accuracy of iOS tracking on specific networks needs improvement as it’s currently unreliable **What problems is Adjust solving and how is that benefiting you?** I rely on Adjust to solve core UA and Product issues. From monitoring revenue and CPI to analyzing LTV and retention, the platform's ability to segment audiences ensures we're making the right calls for our business's bottom line ### 9. Powerful Analytics and Intuitive Interface Elevate Marketing Decisions **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 01, 2025 **What do you like best about Adjust?** What we like best about Adjust is the balance between powerful analytics, data transparency, and an intuitive interface. The platform offers flexible attribution settings, reliable fraud prevention, and deep performance reporting — all in one place. It makes analyzing traffic quality, user behavior, and campaign ROI fast and straightforward, which significantly improves our marketing decision-making. **What do you dislike about Adjust?** What we dislike about Adjust is that the platform can feel too rigid in some areas — especially when it comes to customization, dashboard flexibility, and certain limitations in deep data exports. Some features require additional setup or support involvement, which slows down processes. Also, the pricing model is relatively high compared to alternatives offering broader functionality. **What problems is Adjust solving and how is that benefiting you?** Adjust solves several key problems for us, bringing measurable benefits to our marketing operations: • Accurate attribution of installs, events, and revenue streams across all acquisition channels. • Performance measurement, allowing us to clearly understand which campaigns drive real value. • Fraud protection, helping us automatically detect and filter fraudulent installs and suspicious traffic. • Deep analytics on LTV, retention, funnel conversion, and audience quality, which improves decision-making. • Transparency for budgeting and optimization, enabling us to scale only the sources that bring ROI. ### 10. Adjust review **Rating:** 4.0/5.0 stars **Reviewed by:** Bishnupriya P. | Senior Marketing Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** September 15, 2025 **What do you like best about Adjust?** Few things about Adjust : - Accurate Attribution & Tracking – Adjust provides strong attribution capabilities across ad networks and platforms, helping marketers track installs, in-app events, and user journeys with reliability. - Fraud Prevention – One of its standout features is advanced fraud detection and prevention, which helps protect ad spend from fake installs and fraudulent traffic. - Analytics & Integrations – It offers customizable dashboards, cohort analysis, and seamless integrations with major ad networks, giving marketers a clear view of campaign performance and ROI. **What do you dislike about Adjust?** Few things which I dislike about Adjust are : 1. Complex setup & steep learning curve – Integration and event configuration can be technical and time-consuming. 2. High pricing – Cost is often considered expensive, especially for smaller companies. 3. Reporting & data issues – Some users face delays, limited customization, and difficulty accessing specific metrics. **What problems is Adjust solving and how is that benefiting you?** Problems Adjust solves & benefits: 1. Attribution & tracking – Shows which channels drive installs and revenue → helps optimize ad spend. 2. Fraud prevention – Blocks fake installs/clicks → saves budget from being wasted. 3. Data centralization – Unified dashboards and analytics → clearer insights and faster decisions. ### 11. Comprehensive Data Tracking with Room for AI Enhancement **Rating:** 4.0/5.0 stars **Reviewed by:** Vsevolod L. | CBDO, Computer Games, Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2025 **What do you like best about Adjust?** I find Adjust to be an industry-standard tool, known as one of the two biggest MMPs available. Its ability to integrate with almost every platform, especially major ones, is impressive. Adjust’s efforts to establish integrations with emerging platforms make it highly convenient. The platform’s visual improvements and comprehensive dashboard over the last two years have been significant, transitioning from outdated visuals to a modern and appealing look. This comprehensive dashboard now allows me to conveniently access and visualize all relevant data directly within my account, reducing the need to seek information from managers. I appreciate how Adjust facilitates the collection and presentation of data in a format that is both accessible and exportable to formats like CSV, which is beneficial for our internal analysis. Additionally, the API capabilities enable me to fetch data directly from Adjust to our internal BI system, providing seamless data transfer for deeper evaluations. **What do you dislike about Adjust?** I feel that Adjust could greatly benefit from integrating more AI features, as AI is becoming increasingly important in software products today. It seems either the existing AI features aren't adequately communicated to us or there aren't many integrated yet. Additionally, Adjust's pricing isn't the most competitive, making it a more expensive option among its peers, which could deter some users. Moreover, offering promotions or discounts for loyal customers or partners like us could enhance our experience and provide a sense of value for long-term commitment. It's also worth noting that there are frequent add-on features, which may complicate the pricing structure and usage. **What problems is Adjust solving and how is that benefiting you?** I use Adjust to efficiently track and analyze mobile app data, integrating retention, purchase, and custom event metrics. It consolidates data in a user-friendly format and enables seamless API integration for our BI system. ### 12. Seamless Data Attribution with Top-Notch Support **Rating:** 4.0/5.0 stars **Reviewed by:** Alexandr O. **Reviewed Date:** November 26, 2025 **What do you like best about Adjust?** I really appreciate the support from the Adjust team—their responses are fast and precise, so any issues I run into are resolved quickly. I also find the new features, such as conversion rules and behavioral filters, extremely useful because they make managing user acquisition much easier. With behavioral filters enabled, we can confidently test new networks, block devices that show abnormal behavior, and keep our data clean, which is critical for accurate analysis. Overall, these features add a lot of value to my work by improving data quality and making my workflow more efficient. **What do you dislike about Adjust?** I’d love to see more analytical tools, such as Exploratory Data Analysis (EDA) and anomaly detection that isn’t limited to fixed thresholds. It would also be helpful to have segmentation by geo, network, and other dimensions, as well as data-driven recommendations on how to optimize user acquisition. **What problems is Adjust solving and how is that benefiting you?** I use Adjust for user-level attribution, real-time data processing, and accessing clean data through behavioral filters, which strengthens my marketing analytics and decision-making. ### 13. Effective Attribution, Room for Data Integration Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Mahmoud M. **Reviewed Date:** November 25, 2025 **What do you like best about Adjust?** I love Adjust for its cohort analysis feature, as it allows me to quickly assess which campaigns or platforms are performing well or poorly. This feature is crucial because it helps me segment users effectively and allocate spending based on the performance of each cohort, streamlining my ad strategies and maximizing the return on investment from various ad platforms like Google, Meta, TikTok, and Snapchat. The ability to gain clarity and insight into these metrics efficiently undoubtedly adds significant value to my marketing endeavors. **What do you dislike about Adjust?** I dislike the weak capability of Adjust to share in-app events data, such as purchase and revenue, with other platforms like Google and Meta. This limitation makes it challenging for these platforms to learn and optimize results effectively. **What problems is Adjust solving and how is that benefiting you?** I use Adjust for accurate purchase and revenue attribution across platforms like Google and Meta. Cohort analysis helps me quickly evaluate campaign performance and optimize spending. ### 14. Real-Time Reporting Made Easy, But Ad Source Naming Could Be Clearer **Rating:** 3.5/5.0 stars **Reviewed by:** Sahadat H. | Senior General Manager, Digital Media Management, Enterprise (> 1000 emp.) **Reviewed Date:** February 17, 2026 **What do you like best about Adjust?** I like the real time reporting dash board . And we can create different report easily **What do you dislike about Adjust?** When we see the event sources by network , ad creative and ad group it shows during the source of install not the current ad name or ad group **What problems is Adjust solving and how is that benefiting you?** It really helps to take prudent media investment decision in-terms of media efficiency . Also raw data help us to create detail app behavior ### 15. Clear attribution and dependable reporting across multiple games **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2025 **What do you like best about Adjust?** We run UA for five mobile games across different regions, and Adjust makes it much easier to keep everything organized. The biggest advantage is how consistent the attribution feels-installs, events, revenue signals, and SKAN results line up with what we see inside each ad network. Navigating between games, campaigns, and countries becomes easy once you get used to the interface. Daily tasks like checking cohorts, early retention, or creative performance are straightforward, and we rarely need to export data to understand what’s happening. **What do you dislike about Adjust?** Some of the reporting layers take a bit of effort to learn, especially for new teammates. A few dashboards load slower when you apply multiple filters or large date ranges. And while integrations work well, some regional ad partners need more manual configuration than expected. None of these are dealbreakers, but they’re noticeable when managing several campaigns at once. **What problems is Adjust solving and how is that benefiting you?** Adjust helps us keep all UA activity for five games in one place. Before using it, we constantly compared numbers across networks to figure out which campaign was actually driving performance. Now attribution, event tracking, revenue data, and cohorts are all aligned, which lets us make faster budget decisions. It also saves a lot of time during reporting-there’s far less manual reconciliation or cross-checking between dashboards. Overall, it gives us a clearer picture of which channels are truly delivering value. ### 16. An excellent system, but there are aspects that could be improved or added **Rating:** 4.0/5.0 stars **Reviewed by:** Ales Z. | Data engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** September 16, 2025 **What do you like best about Adjust?** A user-friendly report interface, a clear manual for setting up exports via API, and responsive, fast customer support. **What do you dislike about Adjust?** The fields in the API and in the reports differ slightly. For example, the API has a network field, but it’s either missing or renamed in the reports. Ideally, the same field names should be used consistently across different places. It would also be useful if data with different filters could be displayed together in the same report. For instance, I’d like to see installs with attribution type = all and attribution type = click in the same row. Right now, I can only view them separately by switching filters. In our internal systems, we’ve set up this kind of report. **What problems is Adjust solving and how is that benefiting you?** Building reports on sales and installs, with the ability to analyze down to the user level. The hourly data turned out to be especially useful. ### 17. Clear Mobile Campaign Tracking and Better Channel Quality Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Adjust?** I like that Adjust help us track mobile campaign performance more clearly. It is useful to see where users come from and how they behave after install our platform, so we can understand more about the quality of each channel better. **What do you dislike about Adjust?** At first, it can be a bit technical, especially for attribution, tracker links, and event setup. Some data also still needs extra processing before we use it for bussiness reporting. **What problems is Adjust solving and how is that benefiting you?** It very usefull for me to help measure campaign performance across channel and understand which campaigns bring better quality users. ### 18. Accurate Attribution and User-Friendly Dashboard Elevate Campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2025 **What do you like best about Adjust?** What I like best about Adjust is its accurate mobile-attribution and tracking capabilities across multiple ad networks and platforms, which allow me to see installs, in-app events and user journeys in one place. It also offers a user-friendly interface and dashboard that make it easy to create custom reports and segments quickly. On top of that, the platform’s fraud-prevention filters and strong integrations are valuable for protecting ad spend and optimizing campaigns **What do you dislike about Adjust?** The initial setup/implementation can be complex and time-consuming for engineers—some users mention the documentation is outdated or unclear. The user-interface and reporting/dashboard capabilities sometimes lack flexibility: for example, filters or segmentation may be limited or require extra work to compare channels.It’s a powerful tool, but requires strong onboarding and may involve more manual effort or cost than expected, especially for smaller teams. **What problems is Adjust solving and how is that benefiting you?** Adjust helps solve the challenges of accurate mobile attribution, data fragmentation, and ad fraud by providing a unified platform that tracks installs, in-app events, and user journeys across multiple ad networks. It also supports compliance with evolving privacy rules like iOS 14.5 and SKAdNetwork. As a result, marketers gain clear visibility into campaign performance, protect their budgets from invalid traffic, and can make data-driven optimizations that improve ROI and overall marketing efficiency. ### 19. Clean, Easy-to-Navigate Interface with Reliable Tracking Accuracy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Adjust?** The interface is clean and easy to navigate, with well-structured information. The customizable data tables are very clear, and the tracking accuracy is reliable and consistent. **What do you dislike about Adjust?** Data loading can be slow at times, especially when working with large datasets, which affects overall efficiency. **What problems is Adjust solving and how is that benefiting you?** Adjust helps aggregate and accurately attribute data from UA and monetization networks, making it much easier to manage performance and optimize campaigns efficiently. ### 20. Intuitive Interface and Customizable Reports with Real-Time Live Tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Umar H. | Growth Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2025 **What do you like best about Adjust?** The Interface is very easy to navigate/ implement & intuitive. Multiple options for customization is a plus and the best thing is the real time live tracking. Customer support is generally responsive. **What do you dislike about Adjust?** As a beginner, it was initially very difficult to get onboarded on how to navigate & integrate. This can be made easy with more tutorial and workshops. Other than that sometimes its just slow to load. **What problems is Adjust solving and how is that benefiting you?** Helps us track and understand where our users are coming from, and makes it easier to measure the success of our marketing campaigns. Additionally, solves the problem of data accuracy across multiple channels. ### 21. Adjust is amazing platform that provides us the data required **Rating:** 3.5/5.0 stars **Reviewed by:** Hüseyin A. | Performance Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2025 **What do you like best about Adjust?** Dashboard is simple and graphics are very helpful. Accounts open fast enough. Tech team is supportive **What do you dislike about Adjust?** I cannot open two different accounts which belongs to two different studios each at the same time. Let's say, when certain account's page is open in a tab, it is not possible to open another account in another tab. Whenever I access to a new account, the other one is closed on its own. So I cannot compare datas from different studio's account, nor settings. This is experienced on MAC, by the way. And data comes lately sometimes **What problems is Adjust solving and how is that benefiting you?** Number of installs and the flow of revenue are most important that Adjust solving. Also I can reach SKAN data ### 22. User-Friendly UI That Makes Searching and Filtering Effortless **Rating:** 4.0/5.0 stars **Reviewed by:** Dương V. | UA, Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2026 **What do you like best about Adjust?** UX UI is user-friendly, easy to operate during work, and convenient for searching and filtering data. UI **What do you dislike about Adjust?** I have no complaints about the adjust. The adjust relatively meets my expectations. **What problems is Adjust solving and how is that benefiting you?** Adjustments allow me to view the desired data fields scientifically and clearly, helping me quickly identify potential problems during the scaling process. ### 23. Easy UI and Helpful Support, but S2S Setup and Paywalled Features Frustrate **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Adjust?** Easy-to-use UI. The help center is good, and the account support has been helpful as well. **What do you dislike about Adjust?** It’s been hard to get the S2S integration set up correctly. Also, some important features are locked behind a paywall. **What problems is Adjust solving and how is that benefiting you?** Attribution and event tracking. ### 24. User-Friendly Dashboard with Excellent Support **Rating:** 4.0/5.0 stars **Reviewed by:** Vu Minh D. | CMO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2025 **What do you like best about Adjust?** The dashboard is easy to use and provides valuable insights, and I appreciate that there is a responsive support team available to help. **What do you dislike about Adjust?** The platform offers a lot of powerful features, but it may take some time for new users to become familiar with everything and fine-tune their settings. Certain advanced setup processes could be made easier or more automated to improve the overall experience. **What problems is Adjust solving and how is that benefiting you?** Adjust brings together UA analytics, event tracking, and campaign insights in one place, which helps us save time and makes it easier to make informed growth decisions. ### 25. Comprehensive Tracking and Real-Time Insights for Campaign Success **Rating:** 4.0/5.0 stars **Reviewed by:** Tu H. | User Acquisition, Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2025 **What do you like best about Adjust?** Adjust is a comprehensive and accurate tracking solution that simplifies the process of managing and analyzing campaign data from diverse traffic sources. It provides real-time, transparent insights that help optimize marketing performance and enhance return on investment. **What do you dislike about Adjust?** One limitation of Adjust is that the data is not always updated in real time. Some networks experience reporting delays of up to a full day, which can make it harder to monitor performance and make timely optimization decisions. **What problems is Adjust solving and how is that benefiting you?** Fast data tracking ensures that every user acquisition decision is made accurately and backed by real, timely data. ### 26. Adjust - Attribution and daily performance tracking **Rating:** 3.5/5.0 stars **Reviewed by:** Pavel K. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2025 **What do you like best about Adjust?** Data reliability and accuracy. Adjust ensures trustworthy attribution data, which is the foundation for strategic decision-making. Granular analytics. Ability to drill down into cohorts, channels, and campaigns provides full-funnel visibility Custom reporting. Flexibility in building tailored dashboards supports both operational and executive-level decision-making **What do you dislike about Adjust?** Learning curve. Advanced features require deep expertise; onboarding new stakeholders is resource-intensive UI/UX limitations. Dashboard design feels dated compared to more modern analytics platforms Export constraints - bulk data extraction for advanced modeling sometimes requires additional engineering effort Complexity of Postbacks. Configuring and managing postbacks to send data to partners can be confusing, especially if you have numerous partners and complex rules for data transmission. **What problems is Adjust solving and how is that benefiting you?** Attribution clarity. Adjust eliminates ambiguity in user acquisition performance, allowing us to confidently identify high-value channels and optimize marketing spend. Data unification. Adjust consolidates fragmented marketing and engagement data into a single source of truth, streamlining analytics and reducing time-to-insight. Cross-platform visibility. Unified tracking across mobile, web, and CTV provides a holistic view of the customer journey, enabling smarter product and marketing strategies. Operational efficiency. Automated reporting and integrations with BI tools reduce manual overhead for the analytics team, freeing resources for strategic initiatives. Fraud mitigation — by detecting and blocking fraudulent traffic, Adjust safeguards our budgets and ensures resources are allocated to genuine growth. ### 27. All Ad Network Data in One Place with Adjust **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Adjust?** What I like most about Adjust is being able to see data from all my ad networks in one place, which makes it much easier for me to review performance and make decisions. **What do you dislike about Adjust?** When I use Adjust’s features, the data sometimes updates a bit slowly. **What problems is Adjust solving and how is that benefiting you?** I want to be able to see more specific and detailed stats in the game, but I also hope the setup from the developers is simpler and less complicated to configure. ### 28. Efficient Mobile Marketing Analytics, but at a Cost **Rating:** 4.0/5.0 stars **Reviewed by:** Camille C. | AdTech and Tracking Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 16, 2025 **What do you like best about Adjust?** I have found Adjust to be a highly effective solution for mobile marketing analytics. The platform offers powerful features while remaining very user-friendly. One of its key strengths is the intuitive reporting interface, which makes it easy and fast to analyze the performance of our app marketing campaigns. Whether it is tracking installs, user engagement, or ROI, Adjust provides clear and actionable insights that help us make informed decisions. **What do you dislike about Adjust?** However, one downside is that new features are often introduced as paid add-ons. While it is great to see the platform evolving, the constant rollout of additional paid options can make the overall cost of the solution increase significantly over time. **What problems is Adjust solving and how is that benefiting you?** A strong point is Adjust’s fraud prevention capabilities. The solution includes advanced tools for detecting and ignoring fraudulent installs and activity in real time, which helps protect our ad budgets and ensures more reliable data. This is especially valuable in today's mobile landscape, where ad fraud can significantly distort campaign performance metrics. Install tracking is also robust and reliable, offering precise attribution across various sources and channels. This allows us to clearly identify where our users are coming from and measure the effectiveness of each acquisition source, which is essential for optimizing our media spend. ### 29. Great analytcis platform, needs stronger fraud detection **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** September 15, 2025 **What do you like best about Adjust?** What I like best about Adjust is the ability to make very detailed and flexible analyses. The platform allows me to break down data across many different dimensions, which gives me a clear understanding of user behavior and campaign performance. It’s user-friendly, highly customizable, and supports data-driven decision-making in a very effective way. **What do you dislike about Adjust?** One area that I find less effective in Adjust is the fraud prevention tool. While the platform is strong in attribution and analytics, I feel that the fraud detection mechanisms are not always accurate. In practice, I’ve seen many cases where publishers engage in fraudulent activity, but Adjust does not reliably flag or block them. Strengthening this part of the platform would make it much more powerful overall. **What problems is Adjust solving and how is that benefiting you?** Adjust helps me solve the challenge of understanding user acquisition and campaign performance in depth. It provides clear attribution and detailed analytics across different channels, which makes it easier to optimize marketing spend and identify what really drives growth. By having access to granular data and customizable reports, I can make faster, more confident, and data-driven decisions. ### 30. Clean Real-Time Attribution and Custom Reporting That Saves Time **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Biotechnology | Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Adjust?** I like that Adjust gives me clean, real time attribution data that I can actually act on, reporting is easy to customize/share, and Growth Copilot lets me get quick answers without digging through dashboards. It saves time and makes optimization much more straightforward **What do you dislike about Adjust?** The UI can feel a bit overwhelming at times, especially when digging into deeper reports **What problems is Adjust solving and how is that benefiting you?** can track where users actually come from, measure ROI more accurately (especially on iOS with SKAN), and make faster optimization decisions ### 31. Easy to Use with Great Support and Clear Documentation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Adjust?** Support, easy to use, clearly documentation **What do you dislike about Adjust?** speed of loading report a little slowly. **What problems is Adjust solving and how is that benefiting you?** I dont know what solution Adjust is solving but I hope Adjust will have an AI agent to help us on reporting ### 32. Intuitive Dashboard and Custom Reports, But Slow with Large Datasets **Rating:** 3.5/5.0 stars **Reviewed by:** Hằng T. | UA Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2025 **What do you like best about Adjust?** - I really like Adjust’s intuitive dashboard and accurate attribution tracking. It’s easy to visualize campaign performance and make data-driven decisions quickly. - It offers a wide range of metrics and allows me to customize reports exactly the way I want **What do you dislike about Adjust?** - Sometimes, it takes time to load when handling large datasets. **What problems is Adjust solving and how is that benefiting you?** - Adjust helps us measure ROAS across ad networks, detect fraud, and understand user behavior — all in one dashboard. It saves time and makes campaign optimization more efficient. ### 33. Powerful and Reliable for Daily Performance Tracking – With Minor Usability Gaps **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2025 **What do you like best about Adjust?** As a Performance Marketing Manager, what I appreciate most about Adjust is how seamlessly it fits into my daily workflow. The platform is intuitive and easy to navigate, even when dealing with complex data across multiple channels. I use it on a daily basis—not just to track installs, but to monitor in-app events, optimize campaigns, and quickly spot any anomalies in performance. That makes it much easier to make data-driven decisions without having to jump between tools. Also worth highlighting: their customer support is excellent. Whenever we’ve had a technical question or needed guidance, the Adjust team was fast, knowledgeable, and solution-oriented. , Adjust gives me the confidence that our paid performance data is reliable, actionable, and easy to manage—so I can focus on scaling what works. **What do you dislike about Adjust?** While Adjust is a very powerful tool, there are a few areas where I see room for improvement. Sometimes the setup of custom events or trackers can be a bit technical, especially if you're not working closely with a developer. A more guided or no-code setup process would make things even more efficient. Also, while the dashboard is flexible, it can feel a bit overwhelming at first—especially for less experienced team members. A more streamlined view for quick insights or high-level reporting would be helpful. That said, the Adjust support team is always responsive, and once you're familiar with the platform, it becomes a very reliable part of your performance stack. **What problems is Adjust solving and how is that benefiting you?** At marktguru, Adjust solves one of our core challenges: understanding which paid campaigns are truly driving app installs and in-app engagement. With multiple channels and campaigns running at the same time, it’s essential to have one reliable source of truth for attribution—and Adjust gives us that. Additionally, Adjust’s fraud prevention tools help us avoid wasting budget on low-quality or fake traffic, which is especially valuable in performance-driven environments. ### 34. Reliable Attribution and Excellent Support, could generate more business insights **Rating:** 4.0/5.0 stars **Reviewed by:** Rodrigo P. | UA Specialist / Growth Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2025 **What do you like best about Adjust?** Solid attribution partner and quick technical support Perfect for the base attribution **What do you dislike about Adjust?** While the "basic" service is 10/10, I hardly see much value on the additional features proposed - I often believe we can do better internally. I also think it's a shame Adjust don't share industry trends and insights while being in such a advantageous position in the market **What problems is Adjust solving and how is that benefiting you?** Mostly Attribution and integration with networks ### 35. Pros and Cons for a User Acquisition Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2025 **What do you like best about Adjust?** -The Datascape dashboard, including the ability to set cohort days for metrics separately per event, It is useful for our complex event structure. -Easy integrations with all major partners. -Fast technical support. -Many new features from networks tend to launch on Adjust first (Advanced Dedicated Campaign for iOS in TikTok Ads). **What do you dislike about Adjust?** -Only four dimensions are supported in the MMP link (network, campaign, ad group, creative), which can be limiting. For example: in MOLOCO, it would be more convenient to capture additional macros in the tracking link ("exchange" macro) and still view them in Datascape (I remember that we can send additional data outside Adjust) -It would be useful to combine SKAN attribution with other attribution models for iOS campaigns, similar to AppsFlyer SSOT. -We sometimes need to download RAW data. In Adjust we mainly see aggregated data, while raw exports to BigQuery, it is often more convenient to download raw data directly from the dashboard (as in AppsFlyer). -We can not granularly control which event data is shared with each network during an integration. For example, sharing revenue to network only from selected events. **What problems is Adjust solving and how is that benefiting you?** As a User Acquisition Manager, I use Adjust as our MMP primarily for campaign optimization and attribution. We have a complex product: a money transfer application, we also use Adjust data for trend analysis ### 36. Accurate, User-Friendly Data Management **Rating:** 4.0/5.0 stars **Reviewed by:** Thuy N. | UA Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2026 **What do you like best about Adjust?** Accurate and user-friendly data and information management. **What do you dislike about Adjust?** The data for the adjustment is not updated in real time. **What problems is Adjust solving and how is that benefiting you?** I am very happy with Adjust at this time. ### 37. Best-in-Class Mobile Measurement with Strong Attribution and Fraud Control **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Restaurants | Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2026 **What do you like best about Adjust?** Best-in-class mobile measurement partner, Strong attribution and fraud control **What do you dislike about Adjust?** Advanced features require onboarding Custom reporting needs simplification **What problems is Adjust solving and how is that benefiting you?** Adjust solves cross-channel attribution and mobile measurement challenges. It helps us track installs, in-app events, and ROAS accurately while minimizing fraud and data discrepancies. This allows us to optimize budgets more confidently and make data-driven marketing decisions. ### 38. A powerful attribution platform with great fraud prevention features **Rating:** 4.0/5.0 stars **Reviewed by:** Trivesh D. | Chief Operating Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2025 **What do you like best about Adjust?** Adjust stands out for its robust attribution and fraud prevention capabilities. It offers seamless integrations with ad networks and analytics platforms, allowing us to accurately track user journeys across multiple channels. The Fraud Prevention Suite is especially valuable—it actively filters out suspicious installs and clicks in real time, ensuring data integrity for our ad campaigns. The Dashboard UI is intuitive and highly customizable, which has helped our marketing and analytics teams build reports faster. We also appreciate the Automate feature, which streamlines campaign performance monitoring and budget optimization. Since we started using Adjust, we've seen improved transparency in our mobile marketing data and better ROI tracking across our paid media channels. **What do you dislike about Adjust?** While Adjust is powerful, the initial setup and SDK integration required a steeper learning curve than expected. Custom event tracking configuration needs more detailed technical planning and can be overwhelming without developer involvement. Additionally, real-time data syncs sometimes show minor delays, especially when pulling granular cohort or revenue data. While customer support is generally responsive, some advanced use cases (like complex reattribution workflows) took longer to resolve due to limited documentation depth. Lastly, pricing could be a concern for startups or smaller teams—it's on the higher side compared to some competitors, especially when scaling to track multiple apps or markets. **What problems is Adjust solving and how is that benefiting you?** Before integrating Adjust, we lacked a reliable, centralized solution to measure and optimize our mobile marketing efforts. Adjust has solved that gap by providing precise attribution across all our paid and organic channels, helping us understand exactly which sources drive the highest-quality users. The platform’s Fraud Prevention Suite proactively filters out fake installs and suspicious ad activity—this has helped us protect our ad spend and maintain the integrity of our performance metrics. We also use Adjust for in-app event tracking, which has significantly improved how we measure onboarding success, user behavior, and conversion events. With this granular data, we’ve been able to make smarter product and marketing decisions. Additionally, the automation and audience builder features have allowed us to set up real-time triggers and segment high-value users for retargeting—leading to improved retention and ROAS. In short, Adjust has enabled us to move from intuition-based campaign decisions to data-backed marketing and optimization. ### 39. Strategic support in the exploration of raw data **Rating:** 4.0/5.0 stars **Reviewed by:** Adriano R. | Bi Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** July 25, 2025 **What do you like best about Adjust?** Adjust provided strategic support to Banco do Brasil in exploring the raw data collected by the SDK, in order to obtain valuable data and analytical intelligence, being fundamental in the process of structuring the campaign attribution model. **What do you dislike about Adjust?** Small defects were found in some of your products, but whenever they were reported, they committed to resolving them and always keep us informed about the status of the correction. **What problems is Adjust solving and how is that benefiting you?** Adjust helps us from sending campaign optimization signals to providing raw user data, which allows us to perform campaign attribution and track the user's journey after onboarding, in order to build a kind of lifetime value for that user. ### 40. Intuitive Dashboard Simplifies Metrics, But Pricing May Deter Small Teams **Rating:** 4.0/5.0 stars **Reviewed by:** abdullah k. | Growth Hacker, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2025 **What do you like best about Adjust?** The dashboard makes complex metrics easy to understand — I don’t need to dig through spreadsheets anymore. **What do you dislike about Adjust?** Pricing can be on the higher side for smaller teams or startups. **What problems is Adjust solving and how is that benefiting you?** We used to spend too much time trying to figure out where users were coming from. Adjust makes it simple and fast to see what’s working. ### 41. User-Friendly Interface and Impressive Web Linking **Rating:** 4.0/5.0 stars **Reviewed by:** Yasin T. | Performance Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2025 **What do you like best about Adjust?** I like its user-friendly interface and data performance, and its web linking capabilities are impressive. **What do you dislike about Adjust?** It can sometimes run slowly, causing work to be delayed. **What problems is Adjust solving and how is that benefiting you?** I can manage my data in a healthy way and make application and network connections easily. ### 42. my experince with adjust **Rating:** 4.0/5.0 stars **Reviewed by:** rahim d. | pperformance marketing manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2025 **What do you like best about Adjust?** I can see the most recent data of my campaigns so its dataflow **What do you dislike about Adjust?** sometimes it is slow to crate new reports or pages **What problems is Adjust solving and how is that benefiting you?** its momentary and recent data flows help me decide on campaigns als I connect ad accounts to adjust with ease ### 43. Return Adjust - Banking sector **Rating:** 4.0/5.0 stars **Reviewed by:** Quentin B. | Lead Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** September 16, 2025 **What do you like best about Adjust?** - Easy-to-use interface - Configuration flexibility - Number of advanced features - Support available **What do you dislike about Adjust?** - Online documentation sometimes lacks detail - Absence of certain data for reporting purposes (e.g., Adjust user ID). Requires using a solution like GCP to collect raw Adjust data - Inability to open custom access at a metrics level (only a filtering capability at a dimension level - campaign & partner) => problematic for multi-partner & agency management - Lack of a view of fraud by channel/partner. **What problems is Adjust solving and how is that benefiting you?** - Attribution marketing in the App universe - Management of deeplinks - Creation of shortlinks ### 44. Great Value and Fast Tech Support, With Room to Grow **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2026 **What do you like best about Adjust?** - Price point is good for the features they are offering - Tech support is super fast to respond whenever there are issues and they are easily available on Slack for communication **What do you dislike about Adjust?** -Takes time to understand attribution for Google/Organic and iOS -can't easily download raw data of users directly from dashboard **What problems is Adjust solving and how is that benefiting you?** The most basic problem which is attribution between different channels ### 45. Intuitive to use with comprehensive analysis features, and support is prompt and courteous. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2026 **What do you like best about Adjust?** It offers features that are useful for analysis, such as an intuitive operation feel, a wide range of metrics that can be aggregated, and ease of creating custom reports. Additionally, the support is prompt and courteous. **What do you dislike about Adjust?** The report has been a bit slow since the update (Data Scape). It does not support cohort aggregation in a monthly closing format (it becomes 0M, 30D, etc.). **What problems is Adjust solving and how is that benefiting you?** Mainly in UA advertising, it is possible to evaluate fairly from a third-party perspective (although major media have some advantages, such as fixed aggregation conditions). ### 46. Excellent Support and Seamless Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Emanuele V. | Analytics Tech Senior Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2025 **What do you like best about Adjust?** Excellent support Easy to use and to integrate **What do you dislike about Adjust?** Desktop to app funnel capabilities should be improved Fraud Prevention Suite capabilities should be improved **What problems is Adjust solving and how is that benefiting you?** Media spending attribution and optimization ### 47. Cohort Report Feature Makes a Real Difference **Rating:** 4.0/5.0 stars **Reviewed by:** Nguyễn Tường N. | User Acquisition Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2025 **What do you like best about Adjust?** Cohort report is helpful. Especially the new calendar option **What do you dislike about Adjust?** The customlink is so hard to use and not usable as Onelink of Appsflyer **What problems is Adjust solving and how is that benefiting you?** - Product analytic: retention, ROAS, LTV, Time Spent... - UA campaigns attribution ### 48. Exceptional Support and Quick Issue Resolution **Rating:** 4.0/5.0 stars **Reviewed by:** Leonid P. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2025 **What do you like best about Adjust?** Most of all, I like the fast technical support and prompt resolution of emerging issues, as well as easy integration with all major marketing tools. **What do you dislike about Adjust?** Methods for calculating some metrics, in particular Retention **What problems is Adjust solving and how is that benefiting you?** First of all, Adjust provides excellent mobile attribution, which solves the tasks of tracking and evaluating the effectiveness of advertising campaigns. ### 49. Adjust is a successful mmp company where you can obtain fast, accurate and reliable data. **Rating:** 4.0/5.0 stars **Reviewed by:** Semih K. | Performance Marketing Team Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2025 **What do you like best about Adjust?** Fast data capture, good customer support and ease of integration **What do you dislike about Adjust?** Some features are difficult to use with its changing interface. **What problems is Adjust solving and how is that benefiting you?** It is a useful product for acquiring and using the data, revenues and customer base we obtain from campaigns. ### 50. Effective marketing measurement and a friendly UI **Rating:** 4.0/5.0 stars **Reviewed by:** Yoshihiro S. **Reviewed Date:** November 17, 2025 **What do you like best about Adjust?** The UI of Adjust has been renewed, and I like its simplicity and ease of use. Additionally, there are many use cases in Japan, and it is appreciated for being friendly to both engineers and marketers. By using Adjust, you can visualize how much each marketing initiative contributes to sales in terms of user acquisition, enabling appropriate marketing investment decisions, which I feel contributes to profits. Furthermore, when new features of Adjust are released, the ability to quickly share them with engineers via GitHub is also very beneficial. **What do you dislike about Adjust?** The attribution issue gives the impression that competitors are more actively working towards solving the problem. Specifically, it is unfortunate that there is a lack of features that estimate parts not directly measurable, such as SKAN estimation. I think they are starting to work on evaluations that do not rely on attribution, such as MMM, so if they made these features generally available, there would be more room for utilization. **What problems is Adjust solving and how is that benefiting you?** By using Adjust, you can visualize the contribution of marketing initiatives, support appropriate investment decisions, and contribute to profits. ## Adjust Discussions - [How does adjust work?](https://www.g2.com/discussions/how-does-adjust-work) - 1 comment - [What is adjust tool?](https://www.g2.com/discussions/what-is-adjust-tool) - 1 comment - [View Adjust pricing details and edition comparison](https://www.g2.com/products/adjust/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+02%3A52%3A12+-0500&secure%5Bsession_id%5D=53773ba1-bce3-4808-baf0-4f06d9ffda26&secure%5Btoken%5D=8337d92951cd9dfe1c2aba3896495df95b3eef3be359026bdfe5c70060e11aa6&format=llm_user) ## Adjust Integrations - [Admanage](https://www.g2.com/products/icon-admanage/reviews) - 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Icon Testing - A/B Testing - App Store Page Design & Preview - Keyword Tools - Reviews & Ratings - Keyword Localization - Conversion Rate Benchmarks **Trading** - Keyword Tracking - Refund Management - Third-Party Integrations - Click Tracking - Time on Site Tracking - ROI Tracking - Visitor Tracking - Conversion Tracking - Campaign Management **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Activity Dashboard - User Path Tracking - User Activity History - Multi-Channel Attribution - In-App Events Tracking **Reporting & Alerts** - Reports and Dashboards - Traffic Source Reporting - Featured App Alerts - Alert Delivery - ASO Reporting **Threat Detection** - Account Alerts - Threat Detection - IP Address Monitoring - Rules - Email Alerts - Activity Monitoring - Social Media Monitoring - VPN Detection - Bot Detection **Platform Data** - Uninstall Metrics - Retention Metrics - Analytics Dashboard - Cross-channel insights - Custom Dashboards - Data Segmentation **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions - Engagement Tracking - Uninstall Tracking - Conversion Tracking - Location Tracking - ROI Tracking - Retention Tracking - Visitor Tracking - Behavior Tracking - Revenue Tracking **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking - Multi-Campaign **Competition Monitoring** - Timeline - Store Performance - Financial Analysis - Category Ranking - Sentiment Analysis **Additional Functionality** - Monitoring - Push Notifications - Access Controls/Permissions - Campaign Management - Data Modeling - Funnel Analysis - For Marketers - Single Sign On - Workflow Management - Customer Experience Management - Trend Analysis - Mobile Access - Third-Party Integrations - Alerts/Escalation - Data Import/Export - Collaboration Tools - Session Recording - Data Visualization - Root Cause Analysis - Drag & Drop - Performance Metrics - Generative AI - Cohort Analysis - Issue Management - Compliance Management - Heatmaps - Customizable Branding - Search/Filter - AI Copilot - Event Triggered Actions - API - Reporting/Analytics - A/B Testing **Platform Additional Functionality** - Integrations - Organic Keyword Protection - App Suggestions **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Campaign Analytics - Geolocation - Performance Metrics - Session Recording - Activity Dashboard - Threat Intelligence - Reporting & Statistics - Website Analytics - AI Copilot - Device Fingerprinting - Web Traffic Reporting - API - Real-Time Analytics - Mobile Access - GDPR Compliance - Keyword Analysis - Generative AI - Bot Mitigation **Agentic AI - App Store Optimization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Competitor Monitoring - Keyword Rank Tracking - Benchmarking - AI Copilot - Generative AI - Reviews Management **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Adjust Alternatives - [Kochava](https://www.g2.com/products/kochava/reviews) - 4.1/5.0 (132 reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (759 reviews) - [Singular](https://www.g2.com/products/singular/reviews) - 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