--- title: Adjust Reviews meta_title: 'Adjust Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 729 reviews by the users' company size, role or industry to find out how Adjust works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 729 scale: '5' date_modified: '2026-08-09' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adjust Reviews **Vendor:** adjust.com **Category:** [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution) **Average Rating:** 4.7/5.0 **Total Reviews:** 729 ## About Adjust Adjust is a mobile measurement partner (MMP) used by more than 300,000 apps to accurately measure performance, optimize campaigns, and confidently grow their app businesses. As a comprehensive suite for attribution, analytics, deep linking, fraud prevention, incrementality testing, audience segmentation, ad spend tracking, and AI-driven optimization through our AI Growth Copilot, Adjust gives marketers and developers the clear, reliable data they need to make smarter decisions and maximize ROI. At the core of Adjust is precise, privacy-centric attribution that helps teams understand exactly which channels and touchpoints drive value. Combined with powerful deep linking and full cross-platform journey support (including mobile web, desktop web, app, CTV, PC, console, offline, QR codes, and more), Adjust enables seamless user experiences from any channel or device to app while maintaining complete measurement visibility across the entire lifecycle. Our fraud prevention suite protects marketing budgets and ensures clean datasets by proactively preventing invalid traffic before it impacts reporting. With this measurement foundation, app businesses can confidently analyze performance, optimize spend, and scale more efficiently. ## Adjust Pros & Cons **What users like:** - Users find Adjust to be **easy to use** , featuring a modern interface and straightforward access to important reports. (146 reviews) - Users praise the **responsive and knowledgeable customer support** of Adjust, enhancing their overall experience and satisfaction. (111 reviews) - Users value the **strong mobile attribution tracking** and fraud prevention features of Adjust for effective marketing performance. (84 reviews) - Users value the **easy access to reports** in Adjust, enhancing their tracking and analysis of user journeys. (79 reviews) - Users value the **strong mobile attribution tracking** of Adjust, enhancing understanding of installs and in-app events. (74 reviews) - Users value the **easy integrations** of Adjust, enabling seamless app marketing performance tracking across platforms. (70 reviews) - Data Accuracy (69 reviews) - Attribution (67 reviews) - Users appreciate the **intuitive and customizable dashboard** of Adjust, enabling quick access to key insights and reports. (67 reviews) - Easy Integrations (62 reviews) **What users dislike:** - Users experience **slow loading times** and delays with reports, impacting their efficiency and campaign monitoring. (41 reviews) - Users find Adjust's interface **overwhelmingly complex** for new users, making setup and navigation challenging. (38 reviews) - Users find the **pricing model too high** compared to alternatives, which can hinder adoption for smaller businesses. (34 reviews) - Users often face **dashboard issues** with slow loading times and limited customization options impacting analysis efficiency. (33 reviews) - Users experience **slow performance** with report loading and data transition, affecting efficiency during critical analysis periods. (33 reviews) - Users find the **implementation complexity** challenging, as mastering Adjust's extensive features can be time-consuming and confusing. (32 reviews) - Users struggle with **data management issues** , including complexity, data latency, and inaccuracies affecting overall performance. (30 reviews) - Poor Reporting (28 reviews) - Integration Issues (27 reviews) - Steep Learning Curve (27 reviews) ## Adjust Reviews ### 1. Effective, but challenging to set up **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 07, 2023 **What do you like best about Adjust?** Finally a tool that helps us measure our attribution across multiple channels for our mobile app without having to deal with th eintrecacies of each single channel setup. **What do you dislike about Adjust?** Whilst the overall premise is great, the setup can be challenging and time consuming. **What problems is Adjust solving and how is that benefiting you?** Atrribution across different channels is always a challenge, we're using Adjust to bring some clarity into our results. ### 2. Adjust Product Review **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** September 22, 2022 **What do you like best about Adjust?** It is helpful to have a platform to understand what is happening with our marketing initiaves with our app. It gives me a lot of options for data to review and provide to report back to different teams on what really matters to them. I think the datascape dashboard is nice and has a lot of options to make reports specific to what you are looking for. **What do you dislike about Adjust?** The customer support is by far a big weakness. I feel like they just copy a candid response and send it over. Even when I provide a detailed outline of what I am trying to achieve. They don't relate their answer at all to my specific needs. I have yet to have any good responses. I also feel like I got a bate and switch from what it could do aligned with my use cases and what I actually can do. I was very detailed on the 2 use cases I needed Adjust to fulfill and found out post that it actually CAN'T do what I needed it to do for 1 of them unless I upgraded to another service and had our development team do a lot of work to make it work. I also was sent the proposal where it outlined that I would get a dedicate CSM, which was a mistake and Adjust didn't honor their mistake. That was a HUGE selling point as to why I went with Adjust. Instead to "make it right" they gave me a 1 time, 30 minute meeting to ask anything I wanted. Although that was helpful to some degree I am still left in the dust with a poor support team through email and not what I was expecting for the level of support. I have searched the help center many times and have had trouble many times finding what I am looking for. Maybe I am looking for something that Adjust doesn't see as a use case for someone using their product but the things I am searching for were things I talked with the sales rep on and was very comfortable talking about so I would expect some articles on it. I think the UI of creating a tracker could be upgraded. Not very user-friendly and intuative. **What problems is Adjust solving and how is that benefiting you?** Marketing Measurement. Was hoping for some support with our Affiliate program as well but that will not be the case based on Adjust feature limitations to do this. ### 3. my review **Rating:** 2.0/5.0 stars **Reviewed by:** Mariah R. | HR specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** September 22, 2022 **What do you like best about Adjust?** Very simple dashboard which is nice. I enjoy the simple login features and how the platform can integrate so easily with other key systems our organization uses **What do you dislike about Adjust?** The platform is not robust enough to growth with us as we scale. the features are very simple so we will need to change systems eventually as we grow as a company **What problems is Adjust solving and how is that benefiting you?** Link creation for futon links. we use these for influencers who are working with this via tiktok ### 4. Does the job, great technical support but product missing a few standard data structural components **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Utilities | Enterprise (> 1000 emp.) **Reviewed Date:** September 09, 2022 **What do you like best about Adjust?** Lucio, technical support has been extremely helpful **What do you dislike about Adjust?** Data structure (no ID fields for campaign, ad group, ad) **What problems is Adjust solving and how is that benefiting you?** attributing our installs ## Adjust Discussions - [How does adjust work?](https://www.g2.com/discussions/how-does-adjust-work) - 1 comment - [What is adjust tool?](https://www.g2.com/discussions/what-is-adjust-tool) - 1 comment - [View Adjust pricing details and edition comparison](https://www.g2.com/products/adjust/reviews?filters%5Bnps_score%5D%5B%5D=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+11%3A08%3A35+-0500&secure%5Bsession_id%5D=5d512292-042d-4c8e-b4be-c45286fa6aa4&secure%5Btoken%5D=7b921dd36e2702be319a55f3e044cd3ec29a9db673517fd1e7ff64174a6b6d9d&format=llm_user) ## Adjust Integrations - [Admanage](https://www.g2.com/products/icon-admanage/reviews) - [Amazon Advertising](https://www.g2.com/products/advertising-spire-amazon-advertising/reviews) - [Amazon Advertising](https://www.g2.com/products/amazon-advertising/reviews) - [Amazon S3 Glacier](https://www.g2.com/products/amazon-s3-glacier/reviews) - [AppDiscovery](https://www.g2.com/products/appdiscovery/reviews) - [Apple iOS](https://www.g2.com/products/apple-ios/reviews) - [Apple Search Ads](https://www.g2.com/products/apple-search-ads/reviews) - [AppMetrica](https://www.g2.com/products/appmetrica/reviews) - [AppTweak](https://www.g2.com/products/apptweak/reviews) - [Awin](https://www.g2.com/products/awin-com/reviews) - [Axon](https://www.g2.com/products/axon/reviews) - [Batch](https://www.g2.com/products/batch/reviews) - [Branch](https://www.g2.com/products/branch/reviews) - [Cost Center](https://www.g2.com/products/cost-center/reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - [dbt + Tableau](https://www.g2.com/products/dbt-tableau/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Firebase](https://www.g2.com/products/firebase/reviews) - [FPT.AI](https://www.g2.com/products/fpt-ai/reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - [Google AdMob](https://www.g2.com/products/google-admob/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Ads Data Hub](https://www.g2.com/products/google-ads-data-hub/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Cloud Storage](https://www.g2.com/products/google-cloud-storage/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Hex](https://www.g2.com/products/hex-tech-hex/reviews) - [Lark](https://www.g2.com/products/lark-lark/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [MAX by AppLovin](https://www.g2.com/products/max-by-applovin/reviews) - [meta](https://www.g2.com/products/betacae-meta/reviews) - [Meta](https://www.g2.com/products/meta-ai-meta/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Metabase](https://www.g2.com/products/metabase/reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) - [Mintegral AppGrowth](https://www.g2.com/products/mintegral-appgrowth/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - [Moloco](https://www.g2.com/products/moloco/reviews) - [Persona.ly](https://www.g2.com/products/persona-ly/reviews) - [Piano Analytics](https://www.g2.com/products/piano-piano-analytics/reviews) - [Pinterest](https://www.g2.com/products/pinterest/reviews) - [Redash](https://www.g2.com/products/redash/reviews) - [RevenueCat](https://www.g2.com/products/revenuecat/reviews) - [RTB House](https://www.g2.com/products/rtb-house/reviews) - [SegmentStream](https://www.g2.com/products/segmentstream/reviews) - [Singular](https://www.g2.com/products/singular/reviews) - [Smadex](https://www.g2.com/products/smadex/reviews) - [Snap](https://www.g2.com/products/snap/reviews) - [Snapchat](https://www.g2.com/products/snapchat/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) - [TUNE](https://www.g2.com/products/tune/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - [Unity](https://www.g2.com/products/unity/reviews) - [Unity](https://www.g2.com/products/unity-dataflow-solutions-unity/reviews) - [Unity Ads](https://www.g2.com/products/unity-ads/reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) - [X (Twitter)](https://www.g2.com/products/x-twitter/reviews) ## Adjust Features **User Identification** - Demographics - User Segmentation - Geolocation - Predictive Analytics **Optimization** - Icon Testing - A/B Testing - App Store Page Design & Preview - Keyword Tools - Reviews & Ratings - Keyword Localization - Conversion Rate Benchmarks **Trading** - Keyword Tracking - Refund Management - Third-Party Integrations - Click Tracking - Time on Site Tracking - ROI Tracking - Visitor Tracking - Conversion Tracking - Campaign Management **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Activity Dashboard - User Path Tracking - User Activity History - Multi-Channel Attribution - In-App Events Tracking **Reporting & Alerts** - Reports and Dashboards - Traffic Source Reporting - Featured App Alerts - Alert Delivery - ASO Reporting **Threat Detection** - Account Alerts - Threat Detection - IP Address Monitoring - Rules - Email Alerts - Activity Monitoring - Social Media Monitoring - VPN Detection - Bot Detection **Platform Data** - Uninstall Metrics - Retention Metrics - Analytics Dashboard - Cross-channel insights - Custom Dashboards - Data Segmentation **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions - Engagement Tracking - Uninstall Tracking - Conversion Tracking - Location Tracking - ROI Tracking - Retention Tracking - Visitor Tracking - Behavior Tracking - Revenue Tracking **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking - Multi-Campaign **Competition Monitoring** - Timeline - Store Performance - Financial Analysis - Category Ranking - Sentiment Analysis **Additional Functionality** - Monitoring - Push Notifications - Access Controls/Permissions - Campaign Management - Data Modeling - Funnel Analysis - For Marketers - Single Sign On - Workflow Management - Customer Experience Management - Trend Analysis - Mobile Access - Third-Party Integrations - Alerts/Escalation - Data Import/Export - Collaboration Tools - Session Recording - Data Visualization - Root Cause Analysis - Drag & Drop - Performance Metrics - Generative AI - Cohort Analysis - Issue Management - Compliance Management - Heatmaps - Customizable Branding - Search/Filter - AI Copilot - Event Triggered Actions - API - Reporting/Analytics - A/B Testing **Platform Additional Functionality** - Integrations - Organic Keyword Protection - App Suggestions **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Campaign Analytics - Geolocation - Performance Metrics - Session Recording - Activity Dashboard - Threat Intelligence - Reporting & Statistics - Website Analytics - AI Copilot - Device Fingerprinting - Web Traffic Reporting - API - Real-Time Analytics - Mobile Access - GDPR Compliance - Keyword Analysis - Generative AI - Bot Mitigation **Agentic AI - App Store Optimization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Competitor Monitoring - Keyword Rank Tracking - Benchmarking - AI Copilot - Generative AI - Reviews Management **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Adjust Alternatives - [Kochava](https://www.g2.com/products/kochava/reviews) - 4.1/5.0 (132 reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (759 reviews) - [Singular](https://www.g2.com/products/singular/reviews) - 4.6/5.0 (519 reviews)