Compare Adjust and AppsFlyer 
Featured Products
At a Glance
Market Segments
Mid-Market (49.1% of reviews)
Mid-Market (43.4% of reviews)
Entry-Level Pricing
Free 1500 Attributions Per Month
No pricing available
Adjust
Star Rating
(644)4.6 out of 5
Market Segments
Mid-Market (49.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1500 Attributions Per Month
Browse all 3 pricing plansAppsFlyer
Star Rating
(689)4.5 out of 5
Market Segments
Mid-Market (43.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users say that Adjust excels in customer support, with many reviewers highlighting the team's responsiveness and practical assistance during both setup and ongoing use. This level of support can be crucial for teams needing quick resolutions to issues as they arise.
- According to verified reviews, AppsFlyer is praised for its accurate attribution capabilities, acting as a single source of truth for users. Reviewers appreciate how it helps prevent fraud and cross-attribution, making it a reliable choice for tracking campaign performance.
- Reviewers mention that Adjust provides a comprehensive view of the user journey, from installs to in-app events and revenue. This depth of data allows users to make informed budget allocation decisions, which is a significant advantage for marketing teams.
- G2 reviewers report that AppsFlyer offers an easy-to-use dashboard that integrates well with major ad platforms. Users find it beneficial for tracking campaign performance and optimizing marketing efforts effectively, which enhances day-to-day usability.
- Users highlight that Adjust's customizable reporting features allow for detailed tracking of mobile attribution and acquisition channel performance. This flexibility is particularly valuable for teams looking to evaluate campaign results thoroughly.
- According to recent feedback, while both platforms have strong offerings, AppsFlyer users note some challenges with configuration that can affect workflow needs. In contrast, Adjust's reliability and depth of data seem to provide a smoother experience for many users.
Pricing
Entry-Level Pricing
Adjust
Base
Free
1500 Attributions Per Month
For growing, independent developers. Get started for free with email support and up to 1,500 monthly attributions.
- Click and impression-based attribution and reattribution
- Unlimited organic installs, impressions, and clicks
- Comprehensive iOS 14.5+ measurement solutions
AppsFlyer
No pricing availableFree Trial
Adjust
Free Trial is available
AppsFlyer
Free Trial is available
Ratings
Meets Requirements
8.9
483
8.7
444
Ease of Use
8.9
514
8.5
588
Ease of Setup
8.7
462
8.0
349
Ease of Admin
8.7
245
8.4
189
Quality of Support
9.0
477
8.7
421
Has the product been a good partner in doing business?
9.1
248
8.7
187
Product Direction (% positive)
8.9
443
9.3
437
Features by Category
User Identification
7.8
185
Feature Not Available
8.0
186
8.2
266
8.2
185
8.2
255
Tracking & Reporting
8.9
214
8.7
291
8.3
211
8.4
281
9.1
226
8.9
296
8.9
237
8.4
297
8.1
188
8.3
269
8.2
186
8.2
268
Metrics
8.7
213
8.6
232
8.1
186
8.4
221
8.7
208
8.5
228
8.5
182
8.4
219
9.2
218
8.8
243
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
8.0
39
Not enough data
7.8
39
Not enough data
8.2
39
Not enough data
8.2
38
Not enough data
8.4
38
Not enough data
8.0
38
Not enough data
8.2
39
Not enough data
Reporting & Alerts
8.5
41
Not enough data
8.6
41
Not enough data
8.2
36
Not enough data
8.3
36
Not enough data
Competition Monitoring
8.1
36
Not enough data
8.2
37
Not enough data
8.2
38
Not enough data
8.5
37
Not enough data
Platform Additional Functionality
8.6
39
Not enough data
8.1
36
Not enough data
8.2
37
Not enough data
Agentic AI - App Store Optimization
8.3
27
Not enough data
8.5
27
Not enough data
8.7
27
Not enough data
8.6
27
Not enough data
8.9
28
Not enough data
Trading
7.4
78
8.2
59
6.9
78
7.9
58
8.9
88
9.0
73
Threat Detection
7.6
77
8.6
68
8.1
85
8.4
67
8.1
79
8.2
61
7.9
79
8.4
66
Blocking
7.5
79
8.0
58
8.1
81
8.3
62
7.4
74
8.1
59
Agentic AI - Click Fraud
6.8
62
Not enough data
6.8
63
Not enough data
6.6
63
Not enough data
6.6
63
Not enough data
7.1
66
Not enough data
Platform Basics
8.9
204
9.0
209
8.7
202
8.7
195
8.3
179
8.5
173
8.4
197
8.6
179
8.5
226
8.4
167
7.9
173
8.4
166
Platform Data
8.0
184
8.0
180
8.6
196
8.4
193
9.0
315
8.5
216
8.6
233
8.3
180
8.5
210
8.4
193
8.4
197
8.5
184
Agentic AI - Value Selling Tools
6.5
130
7.7
8
7.4
153
7.5
8
6.9
129
7.9
7
6.8
126
8.1
7
7.0
129
7.9
8
7.2
132
8.1
8
Centralized computation
Not enough data
8.8
18
Localized computation
Not enough data
9.0
18
Analysis
Not enough data
9.0
210
Not enough data
8.8
214
|
Verified
Not enough data
8.1
164
Not enough data
8.4
179
Campaigns
Not enough data
Feature Not Available
Not enough data
7.7
117
Not enough data
7.0
101
Not enough data
7.1
97
Not enough data
7.7
108
Not enough data
8.6
141
Engagement
Not enough data
7.8
112
Platform
Not enough data
8.5
172
Not enough data
8.8
182
|
Verified
Not enough data
8.3
125
Agentic AI - Mobile Marketing
Not enough data
8.0
10
Not enough data
8.3
9
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
8.2
11
Not enough data
8.3
11
Audience Targeting
Not enough data
8.7
10
Not enough data
8.5
9
Not enough data
8.9
9
Analytics
Not enough data
9.4
9
Not enough data
9.4
9
Not enough data
9.3
9
Agentic AI - Business Continuity Management
Not enough data
7.8
6
Not enough data
7.8
6
Metrics
8.7
213
8.6
232
8.1
186
8.4
221
8.7
208
8.5
228
8.5
182
8.4
219
9.2
218
8.8
243
Variation Testing
7.3
210
8.0
129
6.9
198
7.5
109
8.3
214
Feature Not Available
7.9
216
8.4
136
8.0
209
Feature Not Available
7.4
201
7.9
115
Reporting
8.7
220
8.3
165
9.1
244
8.5
190
Personalization
8.1
213
8.3
141
8.1
215
8.5
143
8.4
205
8.7
140
Administration
8.6
228
8.4
163
8.0
211
7.9
133
8.7
233
8.7
175
9.0
224
8.9
172
Categories
Categories
Shared Categories
Adjust and AppsFlyer are categorized as Mobile Attribution, Mobile App Analytics, Mobile App Optimization, and Click Fraud
Unique Categories
Adjust is categorized as App Store Optimization
AppsFlyer is categorized as Data Clean Room, Creative Management Platforms, Mobile Marketing, and Smart Link
Reviews
Reviewers' Company Size
Adjust
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.6%
Computer Games
19.4%
Financial Services
7.6%
Entertainment
6.9%
Information Technology and Services
5.6%
Other
37.0%
Financial Services
16.2%
Marketing and Advertising
15.7%
Retail
7.0%
Information Technology and Services
4.6%
Computer Games
4.2%
Other
52.2%
Discussions
How does adjust work?
1 Comment
İ
Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. Read more
What is adjust tool?
1 Comment
AS
Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile applicationRead more
Adjust has no more discussions with answers
What is Mobile Attribution?
2 Comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
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