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Compare Adjust and AppsFlyer 
Featured Products
At a Glance
Market Segments
Mid-Market (48.9% of reviews)
Mid-Market (43.5% of reviews)
Entry-Level Pricing
Free 1500 Attributions Per Month
No pricing available
Adjust
Star Rating
(452)4.5 out of 5
Market Segments
Mid-Market (48.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1500 Attributions Per Month
Browse all 3 pricing plansAppsFlyer
Star Rating
(688)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users say that Adjust excels in fraud prevention, with many reviewers highlighting its ability to accurately track installs and events while proactively detecting and blocking fraudulent activity. This gives users confidence in their data integrity, a feature that is particularly valued in today's mobile marketing landscape.
- According to verified reviews, AppsFlyer is praised for its cross-channel attribution, which provides insightful decision-making capabilities. Users appreciate its holistic approach to mobile marketing measurement, making it easier to manage campaigns and access various reports.
- Reviewers mention that Adjust's user interface is intuitive, making it easy to consolidate and analyze traffic data. This ease of use is a significant advantage for teams looking to streamline their analytics processes without a steep learning curve.
- G2 reviewers report that AppsFlyer offers a robust set of features for campaign management, with users noting the helpfulness of event-level reports. This capability allows organizations to fine-tune their attribution models effectively, enhancing their marketing strategies.
- Users highlight that both platforms have similar star ratings, but Adjust's higher G2 Score reflects a stronger overall user satisfaction, particularly in areas like quality of support and product direction, which are crucial for long-term partnerships.
- According to recent feedback, while AppsFlyer has a strong focus on integrations and custom event tracking, Adjust's capabilities in attribution and reporting are often seen as best-in-class, making it a preferred choice for users prioritizing these features.
Pricing
Entry-Level Pricing
Adjust
Base
Free
1500 Attributions Per Month
For growing, independent developers. Get started for free with email support and up to 1,500 monthly attributions.
- Click and impression-based attribution and reattribution
- Unlimited organic installs, impressions, and clicks
- Comprehensive iOS 14.5+ measurement solutions
AppsFlyer
No pricing availableFree Trial
Adjust
Free Trial is available
AppsFlyer
Free Trial is available
Ratings
Meets Requirements
8.7
346
8.7
443
Ease of Use
8.6
375
8.4
587
Ease of Setup
8.4
325
8.0
348
Ease of Admin
8.7
203
8.4
190
Quality of Support
8.7
342
8.6
420
Has the product been a good partner in doing business?
9.0
206
8.7
188
Product Direction (% positive)
8.7
335
9.3
436
Features by Category
User Identification
7.7
171
Feature Not Available
7.9
173
8.2
266
8.1
172
8.2
255
Tracking & Reporting
8.8
191
8.7
290
8.3
190
8.4
280
8.9
197
8.9
295
8.7
197
8.4
297
8.0
180
8.3
269
8.1
177
8.2
268
Metrics
8.5
181
8.6
232
7.9
169
8.4
221
8.5
182
8.5
228
8.4
167
8.4
219
9.0
184
8.8
242
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
8.0
38
Not enough data
7.7
38
Not enough data
8.1
38
Not enough data
8.1
37
Not enough data
8.3
37
Not enough data
7.9
37
Not enough data
8.1
38
Not enough data
Reporting & Alerts
8.4
40
Not enough data
8.5
39
Not enough data
8.1
35
Not enough data
8.2
35
Not enough data
Competition Monitoring
8.0
35
Not enough data
8.1
36
Not enough data
8.1
37
Not enough data
8.4
36
Not enough data
Platform Additional Functionality
8.6
38
Not enough data
8.0
35
Not enough data
8.1
36
Not enough data
Agentic AI - App Store Optimization
8.2
26
Not enough data
8.3
26
Not enough data
8.5
26
Not enough data
8.5
26
Not enough data
8.7
26
Not enough data
Trading
7.3
76
8.2
59
6.9
76
7.9
58
8.7
79
9.0
73
Threat Detection
7.6
76
8.6
68
8.0
80
8.4
67
8.1
77
8.2
61
7.9
76
8.4
66
Blocking
7.4
77
8.0
58
8.0
78
8.3
62
7.4
73
8.1
59
Agentic AI - Click Fraud
6.7
61
Not enough data
6.7
61
Not enough data
6.6
61
Not enough data
6.6
61
Not enough data
6.9
61
Not enough data
Platform Basics
8.9
193
9.0
209
8.6
188
8.7
195
8.3
174
8.5
173
8.2
181
8.6
179
8.2
182
8.4
167
7.9
166
8.4
166
Platform Data
7.9
174
8.0
180
8.5
181
8.4
193
8.6
209
8.5
216
8.2
180
8.3
180
8.4
175
8.4
193
8.3
172
8.5
184
Agentic AI - Value Selling Tools
6.3
123
7.7
8
6.9
124
7.5
8
6.7
123
7.9
7
6.7
121
8.1
7
6.8
121
7.9
8
7.0
123
8.1
8
Centralized computation
Not enough data
8.8
18
Localized computation
Not enough data
9.0
18
Analysis
Not enough data
9.0
211
Not enough data
8.8
215
|
Verified
Not enough data
8.1
164
Not enough data
8.4
178
Campaigns
Not enough data
Feature Not Available
Not enough data
7.7
117
Not enough data
7.0
101
Not enough data
7.1
97
Not enough data
7.7
108
Not enough data
8.6
141
Engagement
Not enough data
7.8
112
Platform
Not enough data
8.5
172
Not enough data
8.8
183
|
Verified
Not enough data
8.3
125
Agentic AI - Mobile Marketing
Not enough data
8.0
10
Not enough data
8.3
9
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
8.2
11
Not enough data
8.3
11
Audience Targeting
Not enough data
8.7
10
Not enough data
8.5
9
Not enough data
8.9
9
Analytics
Not enough data
9.4
9
Not enough data
9.4
9
Not enough data
9.3
9
Agentic AI - Business Continuity Management
Not enough data
7.8
6
Not enough data
7.8
6
Metrics
8.5
181
8.6
232
7.9
169
8.4
221
8.5
182
8.5
228
8.4
167
8.4
219
9.0
184
8.8
242
Variation Testing
7.1
199
8.0
129
6.8
190
7.5
109
8.3
205
Feature Not Available
7.9
206
8.4
136
8.0
201
Feature Not Available
7.4
193
7.9
115
Reporting
8.6
208
8.3
165
9.0
221
8.5
190
Personalization
8.0
204
8.3
141
8.0
204
8.5
143
8.4
197
8.7
140
Administration
8.5
218
8.4
163
8.0
203
7.9
133
8.7
217
8.7
176
8.9
214
8.9
172
Categories
Categories
Shared Categories
Adjust and AppsFlyer are categorized as Mobile Attribution, Mobile App Analytics, Mobile App Optimization, and Click Fraud
Unique Categories
Adjust is categorized as App Store Optimization
AppsFlyer is categorized as Data Clean Room, Creative Management Platforms, Mobile Marketing, and Smart Link
Reviews
Reviewers' Company Size
Adjust
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.8%
Computer Games
15.7%
Financial Services
9.7%
Entertainment
8.2%
Information Technology and Services
5.3%
Other
41.3%
Financial Services
16.0%
Marketing and Advertising
15.7%
Retail
7.0%
Information Technology and Services
4.6%
Computer Games
4.2%
Other
52.3%
Discussions
What is adjust tool?
1 Comment
AS
Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile applicationRead more
How does adjust work?
1 Comment
İ
Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. Read more
Adjust has no more discussions with answers
What is Mobile Attribution?
2 Comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 Comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
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