# Adjust vs AppsFlyer Comparison
---
## AI Generated Summary
- **Users say** that **Adjust** excels in providing accurate and transparent attribution, which is crucial for businesses that rely on understanding user behavior across channels. Reviewers appreciate how it helps them identify which campaigns and creatives drive real paying users, making it easier to optimize marketing spend.
- **According to verified reviews** , **AppsFlyer** is praised for its user-friendly interface and clean dashboard, allowing users to track attribution and campaign performance effortlessly. Many users highlight the platform's advanced features while still being easy to navigate, which enhances their overall experience.
- **Reviewers mention** that **Adjust** offers a more comprehensive support experience, with a higher quality of assistance reported by users. This is particularly beneficial for those who may need help navigating complex attribution scenarios, as they feel more supported throughout their journey.
- **G2 reviewers report** that while **AppsFlyer** has a solid integration capability, **Adjust** takes the lead with its seamless integration options that allow for better data flow across various marketing tools. Users appreciate how this enhances their ability to manage campaigns effectively.
- **Users highlight** that **Adjust** has a slight edge in ease of setup, with many finding the onboarding process straightforward and intuitive. This is a significant advantage for teams looking to get up and running quickly without extensive training.
- **According to recent feedback** , **AppsFlyer** is noted for its robust tracking tools that provide accurate results, which is essential for measuring application events. However, some users feel that it could improve in areas like user segmentation compared to **Adjust** , which offers more detailed insights into user behavior.



| | Adjust | AppsFlyer | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 713 | 736 | 
| **Largest Market Segment** | Mid-Market (48.4% of reviews) | Mid-Market (43.1% of reviews) | 
| **Entry Level Price** | Free 1500 Attributions Per Month | No pricing available | 

---
## Top Pros & Cons

### Adjust

Pros:
- Ease of Use (146 reviews)
- Customer Support (111 reviews)

Cons:
- Slow Loading (41 reviews)
- Complexity (38 reviews)

### AppsFlyer

Pros:
- Analytics (26 reviews)
- Features (24 reviews)

Cons:
- Expensive (16 reviews)
- Data Inaccuracy (14 reviews)

---
## Ratings Comparison
| Rating | Adjust | AppsFlyer | 
|---|---|---|
  | **Meets Requirements** | 8.9 (552 reviews) | 8.7 (474 reviews) | 
  | **Ease of Use** | 8.9 (585 reviews) | 8.5 (619 reviews) | 
  | **Ease of Setup** | 8.8 (533 reviews) | 8.0 (379 reviews) | 
  | **Ease of Admin** | 8.8 (252 reviews) | 8.4 (191 reviews) | 
  | **Quality of Support** | 9.1 (545 reviews) | 8.6 (448 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (255 reviews) | 8.7 (189 reviews) | 
  | **Product Direction (% positive)** | 9.0 (496 reviews) | 9.3 (462 reviews) | 

---
## Pricing

### Adjust

#### Entry-Level Pricing

Plan: Base

Price: Free 1500 Attributions Per Month

Description: For growing, independent developers. Get started for free with email support and up to 1,500 monthly attributions.

Key Features:
- Click and impression-based attribution and reattribution
- Unlimited organic installs, impressions, and clicks
- Comprehensive iOS 14.5+ measurement solutions

[Browse all 3 editions](https://www.g2.com/products/adjust/pricing)

#### Free Trial

Yes

### AppsFlyer

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.5/10 | 318 |
| **AppsFlyer** | 8.5/10 | 355 |

#### User Identification

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Demographics** | 7.8 (182 reviews) | Feature Not Available | 
| **User Segmentation** | 8.1 (188 reviews) | 8.2 (270 reviews) | 
| **Geolocation** | 8.3 (187 reviews) | 8.2 (256 reviews) | 

#### Tracking & Reporting

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Custom Event Tracking** | 9.0 (221 reviews) | 8.7 (298 reviews) | 
| **Real-Time Insights** | 8.4 (219 reviews) | 8.4 (285 reviews) | 
| **Attribution** | 9.1 (240 reviews) | 9.0 (316 reviews) | 
| **Dashboard** | 9.0 (258 reviews) | 8.4 (317 reviews) | 
| **User Path Tracking** | 8.1 (190 reviews) | 8.3 (272 reviews) | 
| **User Activity History** | 8.2 (185 reviews) | 8.2 (268 reviews) | 

#### Metrics

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Engagement** | 8.7 (218 reviews) | 8.6 (233 reviews) | 
| **Exit Tracking** | 8.1 (185 reviews) | 8.4 (222 reviews) | 
| **Retention** | 8.7 (220 reviews) | 8.5 (230 reviews) | 
| **Return** | 8.6 (190 reviews) | 8.4 (220 reviews) | 
| **Conversions** | 9.2 (232 reviews) | 8.8 (249 reviews) | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **AppsFlyer** | N/A | N/A |

#### Authoring Tools

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Ad Templates** | Not enough data | Not enough data | 
| **HTML5 Authoring** | Not enough data | Not enough data | 
| **Automated Ad Creation** | Not enough data | Not enough data | 
| **Lanugage Translation** | Not enough data | Not enough data | 

#### Agentic AI - Creative Management Platforms

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Testing Tools

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Dynamic Versioning** | Not enough data | Not enough data | 
| **A/B Testing ** | Not enough data | Not enough data | 

#### Publishing Tools

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Demand Side Platform Built-in** | Not enough data | Not enough data | 
| **Demand Side Platform Integration** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 

### App Store Optimization

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.3/10 | 50 |
| **AppsFlyer** | N/A | N/A |

#### Optimization

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Icon Testing** | 8.0 (39 reviews) | Not enough data | 
| **Screenshot Testing** | 7.8 (39 reviews) | Not enough data | 
| **App Store Page Design & Preview** | 8.2 (39 reviews) | Not enough data | 
| **Keyword Tools** | 8.2 (38 reviews) | Not enough data | 
| **Reviews & Ratings** | 8.4 (38 reviews) | Not enough data | 
| **Keyword Localization** | 8.0 (38 reviews) | Not enough data | 
| **Conversion Rate Benchmarks** | 8.2 (39 reviews) | Not enough data | 

#### Reporting & Alerts

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Reports and Dashboards** | 8.5 (41 reviews) | Not enough data | 
| **Traffic Source Reporting** | 8.6 (42 reviews) | Not enough data | 
| **Featured App Alerts** | 8.2 (36 reviews) | Not enough data | 
| **Alert Delivery** | 8.3 (36 reviews) | Not enough data | 

#### Competition Monitoring

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Timeline** | 8.0 (35 reviews) | Not enough data | 
| **Store Performance** | 8.1 (36 reviews) | Not enough data | 
| **Financial Analysis** | 8.1 (37 reviews) | Not enough data | 
| **Category Ranking** | 8.4 (36 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Integrations** | 8.6 (38 reviews) | Not enough data | 
| **Organic Keyword Protection** | 8.1 (35 reviews) | Not enough data | 
| **App Suggestions** | 8.2 (36 reviews) | Not enough data | 

#### Agentic AI - App Store Optimization

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 8.4 (26 reviews) | Not enough data | 
| **Adaptive Learning** | 8.7 (26 reviews) | Not enough data | 
| **Proactive Assistance** | 8.6 (26 reviews) | Not enough data | 
| **Decision Making** | 8.8 (27 reviews) | Not enough data | 

### Click Fraud

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 7.3/10 | 100 |
| **AppsFlyer** | 8.3/10 | 94 |

#### Trading

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Keyword Tracking** | 7.3 (74 reviews) | 8.3 (60 reviews) | 
| **Refund Management** | 6.8 (73 reviews) | 7.9 (58 reviews) | 
| **Integrations** | 8.8 (84 reviews) | 9.0 (74 reviews) | 

#### Threat Detection

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Account Alerts** | 7.5 (72 reviews) | 8.6 (68 reviews) | 
| **Threat Detection** | 8.0 (80 reviews) | 8.4 (67 reviews) | 
| **IP Address Monitoring** | 8.0 (74 reviews) | 8.2 (61 reviews) | 
| **Rules** | 7.9 (74 reviews) | 8.4 (66 reviews) | 

#### Blocking

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Manual IP Blocking** | 7.4 (74 reviews) | 8.0 (58 reviews) | 
| **Automated IP Blocking** | 8.0 (76 reviews) | 8.3 (62 reviews) | 
| **Cross-Campaign Blocking** | 7.3 (69 reviews) | 8.1 (60 reviews) | 

#### Agentic AI - Click Fraud

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (57 reviews) | Not enough data | 
| **Cross-system Integration** | 6.6 (58 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (58 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (58 reviews) | Not enough data | 
| **Decision Making** | 7.0 (62 reviews) | Not enough data | 

### Mobile Attribution

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.0/10 | 426 |
| **AppsFlyer** | 8.3/10 | 243 |

#### Platform Basics

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Attribution Windows** | 8.9 (208 reviews) | 9.0 (210 reviews) | 
| **Retargeting Attribution** | 8.7 (204 reviews) | 8.7 (195 reviews) | 
| **Validation Rules** | 8.4 (179 reviews) | 8.5 (174 reviews) | 
| **Cross-platform attribution** | 8.4 (198 reviews) | 8.6 (179 reviews) | 
| **Fraud Detection** | 8.6 (244 reviews) | 8.5 (169 reviews) | 
| **Post-Fraud Attribution** | 8.0 (174 reviews) | 8.4 (166 reviews) | 

#### Platform Data

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Uninstall Metrics** | 8.0 (184 reviews) | 8.0 (180 reviews) | 
| **Retention Metrics** | 8.7 (205 reviews) | 8.5 (194 reviews) | 
| **Analytics Dashboard** | 9.0 (366 reviews) | 8.5 (216 reviews) | 
| **Cross-channel insights** | 8.7 (261 reviews) | 8.3 (180 reviews) | 
| **Custom Dashboards** | 8.5 (227 reviews) | 8.4 (193 reviews) | 
| **Data Segmentation** | 8.4 (212 reviews) | 8.5 (184 reviews) | 

#### Agentic AI - Value Selling Tools

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (128 reviews) | 7.7 (8 reviews) | 
| **Cross-system Integration** | 7.7 (168 reviews) | 7.5 (8 reviews) | 
| **Adaptive Learning** | 6.9 (127 reviews) | 7.9 (7 reviews) | 
| **Natural Language Interaction** | 6.8 (125 reviews) | 8.1 (7 reviews) | 
| **Proactive Assistance** | 7.0 (127 reviews) | 7.9 (8 reviews) | 
| **Decision Making** | 7.3 (135 reviews) | 8.1 (9 reviews) | 

### Data Clean Room

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **AppsFlyer** | 8.9/10 | 19 |

#### Centralized computation

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Centralized Computation** | Not enough data | 8.8 (18 reviews) | 

#### Localized computation

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Localized computation** | Not enough data | 9.0 (18 reviews) | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **AppsFlyer** | 8.1/10 | 249 |

#### Analysis

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Application Attribution** | Not enough data | 9.0 (212 reviews) | 
| **Campaign Analysis** | Not enough data | 8.8 (219 reviews) ✓ Verified | 
| **Uninstall Tracking** | Not enough data | 8.1 (164 reviews) | 
| **Custom Dashboards** | Not enough data | 8.4 (181 reviews) | 

#### Campaigns

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Proximity Marketing** | Not enough data | Feature Not Available | 
| **Push Notifications** | Not enough data | 7.7 (118 reviews) | 
| **Bulk SMS** | Not enough data | 7.0 (101 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 7.1 (97 reviews) | 
| **Email Campaigns** | Not enough data | 7.7 (109 reviews) | 
| **Audience Segmentation** | Not enough data | 8.6 (142 reviews) | 

#### Engagement

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 7.8 (112 reviews) | 

#### Platform

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Optimization** | Not enough data | 8.6 (174 reviews) | 
| **Integrations - Mobile Marketing** | Not enough data | 8.7 (185 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.3 (125 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (10 reviews) | 
| **Multi-step Planning** | Not enough data | 8.3 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (10 reviews) | 
| **Adaptive Learning** | Not enough data | 7.8 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 8.2 (11 reviews) | 
| **Decision Making** | Not enough data | 8.3 (11 reviews) | 

### Smart Link

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **AppsFlyer** | 8.9/10 | 12 |

#### Audience Targeting

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Geographic Targeting** | Not enough data | 8.7 (10 reviews) | 
| **Device/OS Targeting** | Not enough data | 8.7 (10 reviews) | 
| **Retargeting** | Not enough data | 9.1 (11 reviews) | 

#### Analytics

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Digital Analytics** | Not enough data | 9.5 (10 reviews) | 
| **Attribution** | Not enough data | 9.5 (10 reviews) | 
| **Data Sharing and Exporting** | Not enough data | 9.3 (10 reviews) | 

#### Agentic AI - Business Continuity Management

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Multi-step Planning** | Not enough data | 8.1 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (7 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.7/10 | 272 |
| **AppsFlyer** | 8.5/10 | 267 |

#### Metrics

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Engagement** | 8.7 (218 reviews) | 8.6 (233 reviews) | 
| **Exit Tracking** | 8.1 (185 reviews) | 8.4 (222 reviews) | 
| **Retention** | 8.7 (220 reviews) | 8.5 (230 reviews) | 
| **Return** | 8.6 (190 reviews) | 8.4 (220 reviews) | 
| **Conversions** | 9.2 (232 reviews) | 8.8 (249 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.1/10 | 283 |
| **AppsFlyer** | 8.3/10 | 215 |

#### Variation Testing

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **A/B Testing** | 7.2 (205 reviews) | 8.0 (129 reviews) | 
| **WYSIWYG Editor** | 6.8 (190 reviews) | 7.5 (109 reviews) | 
| **Conversion Goal** | 8.3 (210 reviews) | Feature Not Available | 
| **Percentage of Traffic** | 7.9 (209 reviews) | 8.4 (136 reviews) | 
| **Confidence Level** | 7.9 (201 reviews) | Feature Not Available | 
| **Multivariant Testing** | 7.4 (193 reviews) | 7.9 (115 reviews) | 

#### Reporting

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Segmentation** | 8.7 (215 reviews) | 8.3 (165 reviews) | 
| **Reports and Dashboards** | 9.1 (240 reviews) | 8.5 (192 reviews) | 

#### Personalization

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Standard Targeting** | 8.1 (206 reviews) | 8.3 (141 reviews) | 
| **Custom Targeting** | 8.0 (207 reviews) | 8.5 (143 reviews) | 
| **Data Segmentation** | 8.4 (201 reviews) | 8.7 (140 reviews) | 

#### Administration

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **API / Integrations** | 8.5 (224 reviews) | 8.4 (164 reviews) | 
| **QA Testing** | 8.0 (204 reviews) | 7.9 (133 reviews) | 
| **Performance and Reliability** | 8.7 (230 reviews) | 8.7 (176 reviews) | 
| **User, Role, and Access Management** | 8.9 (218 reviews) | 8.9 (173 reviews) | 

---
## Categories
**Shared Categories (4):** [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Click Fraud Software](https://www.g2.com/categories/click-fraud)

**Unique to Adjust (1):** [App Store Optimization Software](https://www.g2.com/categories/app-store-optimization)

**Unique to AppsFlyer (4):** [Data Clean Room Software](https://www.g2.com/categories/data-clean-room), [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Smart Link Software](https://www.g2.com/categories/smart-link)


---
## Reviewer Demographics

### By Company Size

| Segment | Adjust | AppsFlyer | 
|---|---|---|
| **Small-Business** | 38.9% | 27.8% | 
| **Mid-Market** | 48.4% | 43.1% | 
| **Enterprise** | 12.7% | 29.1% | 

### By Industry

#### Adjust

- **Marketing and Advertising:** 23.3%
- **Computer Games:** 20.4%
- **Entertainment:** 7.7%
- **Financial Services:** 7.5%
- **Information Technology and Services:** 5.1%
- **Computer Software:** 3.4%
- **Retail:** 3.2%
- **Banking:** 3.0%
- **Internet:** 2.2%
- **Airlines/Aviation:** 1.9%
- **Other:** 22.2%

#### AppsFlyer

- **Marketing and Advertising:** 16.2%
- **Financial Services:** 16.0%
- **Retail:** 6.7%
- **Information Technology and Services:** 4.9%
- **Computer Games:** 4.1%
- **Entertainment:** 3.7%
- **Food & Beverages:** 3.6%
- **Computer Software:** 3.1%
- **Banking:** 3.0%
- **Health, Wellness and Fitness:** 2.7%
- **Other:** 35.9%

---
## Alternatives

### Alternatives to Adjust

- [Kochava](https://www.g2.com/products/kochava/reviews) — 4.1/5 stars (136 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews)
- [Branch](https://www.g2.com/products/branch/reviews) — 4.4/5 stars (454 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (654 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2895 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1360 reviews)
- [Airbridge](https://www.g2.com/products/airbridge/reviews) — 4.7/5 stars (29 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6834 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)

### Alternatives to AppsFlyer

- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews)
- [Kochava](https://www.g2.com/products/kochava/reviews) — 4.1/5 stars (136 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (654 reviews)
- [Branch](https://www.g2.com/products/branch/reviews) — 4.4/5 stars (454 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6834 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2895 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1360 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1358 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (598 reviews)

---
## Top Discussions

### Adjust

- Title: [How does adjust work?](https://www.g2.com/discussions/how-does-adjust-work) — 1 comment
  > **Top comment:** "Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. "
- Title: [What is adjust tool?](https://www.g2.com/discussions/what-is-adjust-tool) — 1 comment
  > **Top comment:** "Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile application"

### AppsFlyer

- Title: [How much does AppsFlyer cost?](https://www.g2.com/discussions/how-much-does-appsflyer-cost) — 2 comments
  > **Top comment:** "It's free."
- Title: [What is AppsFlyer used for?](https://www.g2.com/discussions/what-is-appsflyer-used-for) — 2 comments, 1 upvote
  > **Top comment:** "Nothing, Complete useless."
- Title: [What is Mobile Attribution?](https://www.g2.com/discussions/mobile-attribution) — 2 comments, 2 upvotes
  > **Top comment:** "Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make..."
- Title: [What is the best way to download raw data for multiple media sources?](https://www.g2.com/discussions/29774-what-is-the-best-way-to-download-raw-data-for-multiple-media-sources) — 1 comment, 1 upvote
  > **Top comment:** "Great question Husain, we are working on the next version of the export page and we will include multiple selection for media source.

If you have more..."
- Title: [How does AppsFlyer attribute exactly? Is it Data Driven? Time Decay?](https://www.g2.com/discussions/29765-how-does-appsflyer-attribute-exactly-is-it-data-driven-time-decay) — 1 comment, 1 upvote
  > **Top comment:** "Hi Gaston,

Great question, there are many reasons for discrepancies, here are a few related articles:..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adjust-vs-appsflyer)