# Adjust vs AppsFlyer Comparison - What are their main differences? ![Adjust](https://images.g2crowd.com/uploads/product/hd_favicon/0c3dde1e87f8b5d259edafffc97477af/adjust.svg "Adjust") ![AppsFlyer](https://images.g2crowd.com/uploads/product/hd_favicon/11157f7d75709fe06d54eb91a2f45d94/appsflyer.svg "AppsFlyer") G2 offers free advice on this comparison. Chat with an expert How do we contact you? ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message ![](/assets/advisor_router/phone_call-c9171db19e0526ecaea5fcbe1122f2ba459d8ab314c830a23440e5a1a536d62f.svg)Phone Call At a Glance Star Rating **Adjust** [ 4.7/5(732) ](https://www.g2.com/products/adjust/reviews#reviews) **AppsFlyer** [ 4.5/5(780) ](https://www.g2.com/products/appsflyer/reviews#reviews) Market Segments **Adjust** Mid-Market (48.6% of reviews) **AppsFlyer** Mid-Market (41.8% of reviews) Pros & Cons **Adjust** [ Ease of Use (152) ](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610065&qs=pros-and-cons#reviews)[ Customer Support (112) ](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610176&qs=pros-and-cons#reviews)[ Complexity (41) ](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610321&qs=pros-and-cons#reviews)[ Slow Loading (41) ](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610619&qs=pros-and-cons#reviews) **AppsFlyer** [ Analytics (26) ](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1619133&qs=pros-and-cons#reviews)[ Features (26) ](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1620428&qs=pros-and-cons#reviews)[ Expensive (16) ](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1619009&qs=pros-and-cons#reviews)[ Data Inaccuracy (14) ](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1618260&qs=pros-and-cons#reviews) Entry-Level Pricing **Adjust** **Free** 1500 Attributions Per Month **AppsFlyer** No pricing available Summary AI Generated Summary AI-generated. Powered by real user reviews. - **Users say** that Adjust excels in **support quality** , with many reviewers highlighting the responsiveness and helpfulness of the support team. In contrast, while AppsFlyer also offers solid support, some users feel it could be more proactive in addressing issues. - **Reviewers mention** that Adjust's **API documentation** is well-structured and accessible, allowing for seamless integration and automated reporting tailored to specific team needs. AppsFlyer, while also offering integrations, is noted for its strong fraud prevention features, which users find essential for tracking campaign performance. - **According to verified reviews** , Adjust provides a more intuitive **dashboard experience** , making it easier for users to interpret attribution data across various advertising partners. Users of AppsFlyer appreciate its AI-powered reporting, which simplifies data analysis but may not be as visually straightforward as Adjust's interface. - **G2 reviewers report** that both platforms are effective for **mobile attribution** , but Adjust has a higher satisfaction score in this area, with users praising its clarity in performance comparisons. AppsFlyer users value its reliable attribution and detailed analytics, which help optimize user acquisition efforts. - **Users highlight** that Adjust's **ease of setup** is a significant advantage, with many finding the onboarding process straightforward. AppsFlyer users, while generally satisfied, have noted some challenges in configuration that could slow down initial implementation. - **Reviewers appreciate** AppsFlyer's **data tracking capabilities** , particularly its ability to provide detailed insights into user behavior and campaign performance. However, Adjust users often commend the platform for its **cross-channel attribution** , which they find particularly useful for managing multiple advertising channels effectively. Pricing Entry-Level Pricing **Adjust** Adjust Base Free 1500 Attributions Per Month For growing, independent developers. Get started for free with email support and up to 1,500 monthly attributions. - Click and impression-based attribution and reattribution - Unlimited organic installs, impressions, and clicks - Comprehensive iOS 14.5+ measurement solutions [Browse all 3 pricing plans](/products/adjust/pricing) **AppsFlyer** AppsFlyer No pricing available Free Trial **Adjust** Adjust Free Trial is available **AppsFlyer** AppsFlyer Free Trial is available Ratings Meets Requirements 8.9 570 8.7 507 Ease of Use 8.9 603 8.5 656 Ease of Setup 8.8 551 8.1 414 Ease of Admin 8.8 254 8.4 192 Quality of Support 9.1 563 8.6 480 Has the product been a good partner in doing business? 9.1 257 8.7 190 Product Direction (% positive) 9.0 511 9.2 496 Features by Category Mobile App Analytics[Hide 59 FeaturesShow 59 Features](javascript:void(0);) 8.5 319 8.5 390 User Identification User Segmentation 8.0 186 8.2(won by 0.2) 272 Geolocation 8.3(won by 0.1) 187 8.2 260 Predictive Analytics Not enough data Not enough data Demographics 7.8(won by default) 181 Feature Not Available Tracking & Reporting Custom Event Tracking 9.0(won by 0.4) 221 8.6 304 Real-Time Insights 8.4(tied score) 221 8.4(tied score) 295 Attribution 9.1(won by 0.1) 238 9.0 343 Activity Dashboard 9.0(won by 0.6) 256 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.4 342 User Path Tracking 8.1 188 8.3(won by 0.2) 275 User Activity History 8.2 183 8.3(won by 0.1) 272 Multi-Channel Attribution Not enough data Not enough data In-App Events Tracking Not enough data Not enough data Metrics Engagement 8.7(won by 0.1) 217 8.6 237 Exit Tracking 8.1 184 8.4(won by 0.3) 223 Retention 8.7(won by 0.2) 220 8.5 232 Return 8.5(won by 0.1) 188 8.4 225 Conversions 9.2(won by 0.4) 230 8.8 256 Engagement Tracking Not enough data Not enough data Uninstall Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data Location Tracking Not enough data Not enough data ROI Tracking Not enough data Not enough data Retention Tracking Not enough data Not enough data Visitor Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Revenue Tracking Not enough data Not enough data Additional Functionality Monitoring Not enough data Not enough data Push Notifications Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Campaign Management Not enough data Not enough data Data Modeling Not enough data Not enough data Funnel Analysis Not enough data Not enough data For Marketers Not enough data Not enough data Single Sign On Not enough data Not enough data Workflow Management Not enough data Not enough data Customer Experience Management Not enough data Not enough data Trend Analysis Not enough data Not enough data Mobile Access Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Alerts/Escalation Not enough data Not enough data Data Import/Export Not enough data Not enough data Collaboration Tools Not enough data Not enough data Session Recording Not enough data Not enough data Data Visualization Not enough data Not enough data Root Cause Analysis Not enough data Not enough data Drag & Drop Not enough data Not enough data Performance Metrics Not enough data Not enough data Generative AI Not enough data Not enough data Cohort Analysis Not enough data Not enough data Issue Management Not enough data Not enough data Compliance Management Not enough data Not enough data Heatmaps Not enough data Not enough data Customizable Branding Not enough data Not enough data Search/Filter Not enough data Not enough data AI Copilot Not enough data Not enough data Event Triggered Actions Not enough data Not enough data API Not enough data Not enough data Reporting/Analytics Not enough data Not enough data A/B Testing Not enough data Not enough data Click Fraud[Hide 45 FeaturesShow 45 Features](javascript:void(0);) 7.3 99 8.4 100 Trading Keyword Tracking 7.3 73 8.3(won by 1.0) 61 (There is a greater than 0.5 difference between this product's rating and its competitors) Refund Management 6.7 72 8.0(won by 1.3) 59 (There is a greater than 0.5 difference between this product's rating and its competitors) Third-Party Integrations 8.9 83 9.1(won by 0.2) 80 Click Tracking Not enough data Not enough data Time on Site Tracking Not enough data Not enough data ROI Tracking Not enough data Not enough data Visitor Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data Campaign Management Not enough data Not enough data Threat Detection Account Alerts 7.5 71 8.6(won by 1.1) 68 (There is a greater than 0.5 difference between this product's rating and its competitors) Threat Detection 8.0 79 8.4(won by 0.4) 69 IP Address Monitoring 8.1 73 8.3(won by 0.2) 63 Rules 7.9 73 8.4(won by 0.5) 69 (There is a greater than 0.5 difference between this product's rating and its competitors) Email Alerts Not enough data Not enough data Activity Monitoring Not enough data Not enough data Social Media Monitoring Not enough data Not enough data VPN Detection Not enough data Not enough data Bot Detection Not enough data Not enough data Blocking Manual IP Blocking 7.4 73 8.0(won by 0.6) 59 (There is a greater than 0.5 difference between this product's rating and its competitors) Automated IP Blocking 8.0 75 8.4(won by 0.4) 64 Cross-Campaign Blocking 7.3 68 8.1(won by 0.8) 62 (There is a greater than 0.5 difference between this product's rating and its competitors) Multi-Campaign Not enough data Not enough data Agentic AI - Click Fraud Autonomous Task Execution 6.6(won by default) 56 Not enough data Cross-system Integration 6.6(won by default) 57 Not enough data Adaptive Learning 6.4(won by default) 57 Not enough data Proactive Assistance 6.4(won by default) 57 Not enough data Decision Making 7.0(won by default) 61 Not enough data Additional Functionality Campaign Analytics Not enough data Not enough data Geolocation Not enough data Not enough data Performance Metrics Not enough data Not enough data Session Recording Not enough data Not enough data Activity Dashboard Not enough data Not enough data Threat Intelligence Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Website Analytics Not enough data Not enough data AI Copilot Not enough data Not enough data Device Fingerprinting Not enough data Not enough data Web Traffic Reporting Not enough data Not enough data API Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Mobile Access Not enough data Not enough data GDPR Compliance Not enough data Not enough data Keyword Analysis Not enough data Not enough data Generative AI Not enough data Not enough data Bot Mitigation Not enough data Not enough data Mobile Attribution[Hide 18 FeaturesShow 18 Features](javascript:void(0);) 8.0 442 8.3 248 Platform Basics Attribution Windows 8.9 208 9.0(won by 0.1) 214 Retargeting Attribution 8.7(tied score) 204 8.7(tied score) 197 Validation Rules 8.3 178 8.5(won by 0.2) 176 Cross-platform attribution 8.4 198 8.6(won by 0.2) 181 Fraud Detection 8.6(won by 0.1) 246 8.5 174 Post-Fraud Attribution 8.0 173 8.4(won by 0.4) 169 Platform Data Uninstall Metrics 8.0(tied score) 183 8.0(tied score) 182 Retention Metrics 8.7(won by 0.2) 205 8.5 195 Analytics Dashboard 9.0(won by 0.5) 375 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.5 220 Cross-channel insights 8.8(won by 0.5) 268 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 184 Custom Dashboards 8.4(tied score) 232 8.4(tied score) 196 Data Segmentation 8.4 215 8.5(won by 0.1) 187 Agentic AI - Value Selling Tools Autonomous Task Execution 6.6 129 7.7(won by 1.1) 8 (There is a greater than 0.5 difference between this product's rating and its competitors) Cross-system Integration 7.7 175 7.8(won by 0.1) 9 Adaptive Learning 6.8 126 7.9(won by 1.1) 7 (There is a greater than 0.5 difference between this product's rating and its competitors) Natural Language Interaction 6.8 124 8.1(won by 1.3) 7 (There is a greater than 0.5 difference between this product's rating and its competitors) Proactive Assistance 6.9 128 7.9(won by 1.0) 8 (There is a greater than 0.5 difference between this product's rating and its competitors) Decision Making 7.2 134 8.3(won by 1.1) 10 (There is a greater than 0.5 difference between this product's rating and its competitors) Mobile Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);) 8.6 272 8.5 279 Metrics Engagement 8.7(won by 0.1) 217 8.6 237 Exit Tracking 8.1 184 8.4(won by 0.3) 223 Retention 8.7(won by 0.2) 220 8.5 232 Return 8.5(won by 0.1) 188 8.4 225 Conversions 9.2(won by 0.4) 230 8.8 256 Engagement Tracking Not enough data Not enough data Uninstall Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data Location Tracking Not enough data Not enough data ROI Tracking Not enough data Not enough data Retention Tracking Not enough data Not enough data Visitor Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Revenue Tracking Not enough data Not enough data Mobile App Optimization[Hide 15 FeaturesShow 15 Features](javascript:void(0);) 8.1 283 8.3 216 Variation Testing A/B Testing 7.2 203 8.0(won by 0.8) 129 (There is a greater than 0.5 difference between this product's rating and its competitors) WYSIWYG Editor 6.8 188 7.5(won by 0.7) 109 (There is a greater than 0.5 difference between this product's rating and its competitors) Percentage of Traffic 7.9 207 8.4(won by 0.5) 137 (There is a greater than 0.5 difference between this product's rating and its competitors) Multivariant Testing 7.4 191 7.9(won by 0.5) 115 (There is a greater than 0.5 difference between this product's rating and its competitors) Conversion Goal 8.3(won by default) 208 Feature Not Available Confidence Level 7.9(won by default) 199 Feature Not Available Reporting Segmentation 8.7(won by 0.3) 213 8.4 166 Reports and Dashboards 9.1(won by 0.6) 239 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.5 193 Personalization Standard Targeting 8.0 204 8.3(won by 0.3) 142 Custom Targeting 8.0 205 8.5(won by 0.5) 144 (There is a greater than 0.5 difference between this product's rating and its competitors) Data Segmentation 8.4 199 8.7(won by 0.3) 141 Administration API / Integrations 8.5(won by 0.1) 222 8.4 165 QA Testing 8.0(won by 0.1) 202 7.9 133 Performance and Reliability 8.7(tied score) 229 8.7(tied score) 177 User, Role, and Access Management 8.9(tied score) 216 8.9(tied score) 174 App Store Optimization[Hide 31 FeaturesShow 31 Features](javascript:void(0);) 8.2 48 Not enough data Optimization Icon Testing 8.0(won by default) 37 Not enough data A/B Testing 7.7(won by default) 37 Not enough data App Store Page Design & Preview 8.2(won by default) 37 Not enough data Keyword Tools 8.2(won by default) 37 Not enough data Reviews & Ratings 8.4(won by default) 36 Not enough data Keyword Localization 7.9(won by default) 36 Not enough data Conversion Rate Benchmarks 8.1(won by default) 37 Not enough data Reporting & Alerts Reports and Dashboards 8.5(won by default) 39 Not enough data Traffic Source Reporting 8.6(won by default) 40 Not enough data Featured App Alerts 8.2(won by default) 34 Not enough data Alert Delivery 8.2(won by default) 34 Not enough data ASO Reporting Not enough data Not enough data Competition Monitoring Timeline 8.0(won by default) 33 Not enough data Store Performance 8.0(won by default) 34 Not enough data Financial Analysis 8.0(won by default) 35 Not enough data Category Ranking 8.4(won by default) 34 Not enough data Sentiment Analysis Not enough data Not enough data Platform Additional Functionality Integrations 8.6(won by default) 36 Not enough data Organic Keyword Protection 8.0(won by default) 33 Not enough data App Suggestions 8.1(won by default) 34 Not enough data Agentic AI - App Store Optimization Autonomous Task Execution 8.2(won by default) 24 Not enough data Cross-system Integration 8.3(won by default) 24 Not enough data Adaptive Learning 8.6(won by default) 24 Not enough data Proactive Assistance 8.5(won by default) 24 Not enough data Decision Making 8.8(won by default) 25 Not enough data Additional Functionality Competitor Monitoring Not enough data Not enough data Keyword Rank Tracking Not enough data Not enough data Benchmarking Not enough data Not enough data AI Copilot Not enough data Not enough data Generative AI Not enough data Not enough data Reviews Management Not enough data Not enough data Data Clean Room[Hide 2 FeaturesShow 2 Features](javascript:void(0);) Not enough data 8.9 19 Centralized computation Centralized Computation Not enough data 8.8(won by default) 18 Localized computation Localized computation Not enough data 9.0(won by default) 18 Mobile Marketing[Hide 66 FeaturesShow 66 Features](javascript:void(0);) Not enough data 8.1 253 Analysis Application Attribution Not enough data 9.0(won by default) 215 Campaign Analysis Not enough data 8.9(won by default) 221 | Verified Uninstall Tracking Not enough data 8.1(won by default) 164 Activity Dashboard Not enough data 8.4(won by default) 183 Multi-Channel Attribution Not enough data Not enough data ROI Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data Campaigns Alerts/Notifications Not enough data 7.7(won by default) 118 Bulk SMS Not enough data 7.0(won by default) 101 Two-Way Text Messaging Not enough data 7.1(won by default) 97 Email Campaigns Not enough data 7.7(won by default) 109 Audience Segmentation Not enough data 8.6(won by default) 142 Campaign Segmentation Not enough data Not enough data Drip Campaigns Not enough data Not enough data Multi-Campaign Not enough data Not enough data Email Marketing Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Location-Based Marketing Not enough data Not enough data SMS Marketing Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Mobile Alerts Not enough data Not enough data Proximity Marketing Not enough data Feature Not Available Engagement Coupons and Promotions Not enough data 7.8(won by default) 112 Social Promotion Not enough data Not enough data Platform Optimization Not enough data 8.6(won by default) 175 Integrations - Mobile Marketing Not enough data 8.8(won by default) 188 | Verified Internationalization Not enough data 8.3(won by default) 125 Social Media Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Agentic AI - Mobile Marketing Autonomous Task Execution Not enough data 8.0(won by default) 10 Multi-step Planning Not enough data 8.3(won by default) 9 Cross-system Integration Not enough data 8.0(won by default) 10 Adaptive Learning Not enough data 7.8(won by default) 10 Proactive Assistance Not enough data 8.2(won by default) 11 Decision Making Not enough data 8.3(won by default) 11 Campaign Planning Not enough data Not enough data Additional Functionality Visual Analytics Not enough data Not enough data Autoresponders Not enough data Not enough data Landing Pages/Web Forms Not enough data Not enough data Campaign Analytics Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Contact Management Not enough data Not enough data Text-to-Win Not enough data Not enough data CRM Not enough data Not enough data AI Copilot Not enough data Not enough data Data Import/Export Not enough data Not enough data Contextual Targeting Not enough data Not enough data Real-Time Data Not enough data Not enough data Mobile Access Not enough data Not enough data API Not enough data Not enough data Coupons Not enough data Not enough data Customizable Templates Not enough data Not enough data Drag & Drop Not enough data Not enough data A/B Testing Not enough data Not enough data Generative AI Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Campaign Management Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Contact Database Not enough data Not enough data Customizable Branding Not enough data Not enough data Reminders Not enough data Not enough data Smart Link[Hide 10 FeaturesShow 10 Features](javascript:void(0);) Not enough data 8.9 13 Audience Targeting Geographic Targeting Not enough data 8.7(won by default) 10 Device/OS Targeting Not enough data 8.7(won by default) 10 Retargeting Not enough data 9.1(won by default) 11 Analytics Digital Analytics Not enough data 9.5(won by default) 10 Attribution Not enough data 9.5(won by default) 11 Data Sharing and Exporting Not enough data 9.3(won by default) 10 Agentic AI - Business Continuity Management Multi-step Planning Not enough data 8.1(won by default) 7 Adaptive Learning Not enough data 8.1(won by default) 7 AI/Machine Learning Not enough data Not enough data Scenario Planning Not enough data Not enough data Show 1 feature category with incomplete data Creative Management Platforms[Hide 61 FeaturesShow 61 Features](javascript:void(0);) Not enough data Not enough data Authoring Tools Ad Templates Not enough data Not enough data HTML5 Authoring Not enough data Not enough data Automated Ad Creation Not enough data Not enough data Lanugage Translation Not enough data Not enough data Customizable Templates Not enough data Not enough data WYSIWYG Editor Not enough data Not enough data Agentic AI - Creative Management Platforms Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Testing Tools Dynamic Versioning Not enough data Not enough data A/B Testing Not enough data Not enough data Publishing Tools Demand Side Platform Built-in Not enough data Not enough data Demand Side Platform Integration Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Task Scheduling Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Additional Functionality Task Management Not enough data Not enough data Generative AI Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Activity Tracking Not enough data Not enough data Collaboration Tools Not enough data Not enough data Publishing/Sharing Not enough data Not enough data Customizable Reports Not enough data Not enough data Asset Library Not enough data Not enough data AI Copilot Not enough data Not enough data Customizable Branding Not enough data Not enough data Advertising Management Not enough data Not enough data API Not enough data Not enough data Drag & Drop Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Search/Filter Not enough data Not enough data Resource Management Not enough data Not enough data Secure Data Storage Not enough data Not enough data Tagging Not enough data Not enough data Single Sign On Not enough data Not enough data Document Review Not enough data Not enough data To-Do List Not enough data Not enough data Time Tracking Not enough data Not enough data Deadline Management Not enough data Not enough data Project Management Not enough data Not enough data File Sharing Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Task Progress Tracking Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Content Management Not enough data Not enough data Approval Process Control Not enough data Not enough data Workflow Management Not enough data Not enough data Client Management Not enough data Not enough data @mentions Not enough data Not enough data Activity Dashboard Not enough data Not enough data Configurable Workflow Not enough data Not enough data Status Tracking Not enough data Not enough data Billing & Invoicing Not enough data Not enough data Video Support Not enough data Not enough data Version Control Not enough data Not enough data Project Tracking Not enough data Not enough data Commenting/Notes Not enough data Not enough data Digital Asset Management Not enough data Not enough data ## Adjust vs AppsFlyer FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between AppsFlyer vs Adjust? Adjust stands out from AppsFlyer with higher reviewer ratings for overall satisfaction, setup, and support, while both target the mid-market segment. | [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) | [Adjust](https://www.g2.com/products/adjust/reviews) | | --- | --- | | 4.5/5 (780 reviews) | 4.7/5 (730 reviews) | | Mid-Market | Mid-Market | | 8.1 | 8.8 | | 8.6 | 9.1 | | Reliable attribution and advanced analytics | Accurate attribution, real-time reporting, and strong integrations | ### How do the pricing models of AppsFlyer and Adjust compare? Adjust is rated higher for price satisfaction, indicating reviewers consider Adjust the stronger value compared to AppsFlyer. - **AppsFlyer:** In recent reviews, several reviewers note that AppsFlyer can feel expensive for smaller teams or startups, especially as campaign volume scales. - **Adjust:** Reviewers highlight Adjust as a more cost-effective solution, with add-on features described as reasonably priced and pricing considered good for startups. - **Switching Reason:** Some reviewers switched from Adjust to AppsFlyer for more accurate attribution and better fraud detection, but cost remains a recurring consideration. ### What are the best alternatives to AppsFlyer and Adjust? The top 3 alternatives to AppsFlyer and Adjust are Kochava, Singular, and — (no third alternative supported in the data). | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) | 4.5/5 (780 reviews) | Mid-Market | Can feel expensive for smaller teams or startups | Reliable attribution and advanced analytics | | [Adjust](https://www.g2.com/products/adjust/reviews) | 4.7/5 (730 reviews) | Mid-Market | More cost-effective, good for startups | Accurate attribution, real-time reporting, and strong integrations | | [Kochava](https://www.g2.com/products/kochava/reviews) | 4.1/5 (137 reviews) | Mid-Market | — | — | | [Singular](https://www.g2.com/products/singular/reviews) | 4.6/5 (529 reviews) | Mid-Market | — | — | ### Which Mobile App Analytics features should I prioritize when comparing AppsFlyer and Adjust? Buyers should prioritize attribution accuracy, integration breadth, reporting and analytics, fraud prevention, and ease of setup when comparing AppsFlyer and Adjust. - **Attribution Accuracy:** AppsFlyer (4.5/5, 780 reviews), Adjust (4.7/5, 730 reviews); both are highly rated for attribution, with Adjust slightly higher. - **Integration Breadth:** AppsFlyer integrates with Google Ads (9 all-time mentions) and Unity (6); Adjust integrates with Google Ads (27), Unity (19), and Facebook (18). - **Reporting and Analytics:** AppsFlyer (8.7 Meets Requirements), Adjust (8.9 Meets Requirements); both offer robust analytics, with Adjust scoring higher. - **Fraud Prevention:** Both products are frequently praised for fraud detection tools in recent reviews. - **Ease of Setup:** AppsFlyer (8.1), Adjust (8.8); Adjust is rated higher for ease of setup. ### What are the pros and cons of AppsFlyer vs Adjust? AppsFlyer's headline strength is its reliable attribution and advanced analytics, while Adjust excels in accurate attribution, real-time reporting, and strong integrations. - **AppsFlyer strengths:** Reliable attribution, advanced analytics, robust fraud prevention, and comprehensive reporting capabilities. - **AppsFlyer trade-offs:** Reviewers note a steep learning curve, complex dashboard, slower integration process, and higher cost for smaller teams. - **Adjust strengths:** Accurate attribution, real-time reporting, strong integrations with major ad networks, intuitive dashboard, and proactive fraud prevention. - **Adjust trade-offs:** Reviewers mention a complex interface for new users, premium pricing, and some advanced features requiring technical setup. ### Is AppsFlyer or Adjust better for small businesses? Adjust is the better fit for small businesses, with reviewers highlighting its cost-effectiveness and ease of use for startups. - **AppsFlyer:** Largest segment is Mid-Market; reviewers note AppsFlyer can be expensive and complex for smaller teams. - **Adjust:** Largest segment is Mid-Market; reviewers describe Adjust as cost-effective, with pricing and onboarding suitable for startups and small businesses. ### Which Mobile App Analytics platform has better integrations? Adjust is favored for integrations, with more reviewer-cited integrations and higher all-time mention counts than AppsFlyer. - **AppsFlyer:** Integrates with Google Ads (9 all-time mentions) and Unity (6 all-time mentions). - **Adjust:** Integrates with Google Ads (27 all-time mentions), Unity (19), and Facebook (18). ### How do AppsFlyer and Adjust compare on customer support? Adjust leads on Quality of Support with a 0.5-point advantage over AppsFlyer (9.1 vs 8.6), a material difference per the Delta Rule. - **AppsFlyer:** Reviewers describe support as generally responsive and helpful, though some mention slow response times and onboarding challenges. - **Adjust:** Reviewers consistently praise Adjust's support team for being proactive, responsive, and helpful, with many citing strong onboarding and ongoing assistance. ### Which is easier to implement, AppsFlyer or Adjust? Adjust is rated higher for Ease of Setup, with a 0.7-point advantage over AppsFlyer (8.8 vs 8.1), indicating a smoother implementation experience. - **AppsFlyer:** Reviewers note the initial setup can be complex, with a steep learning curve and slower integration process, especially for advanced features. - **Adjust:** Reviewers highlight straightforward SDK and API integration, clear documentation, and easier onboarding, even for new team members. ### Which product has better Attribution? Adjust is rated higher for Attribution, with reviewers consistently citing its accuracy and reliability. - **AppsFlyer:** Attribution is a core strength, with frequent praise for reliable attribution and detailed analytics; G2 rating 4.5/5 (780 reviews). - **Adjust:** Attribution is the most frequently mentioned feature, with reviewers highlighting accurate, transparent, and real-time attribution; G2 rating 4.7/5 (730 reviews). Reviews Reviewers' Company Size [![Adjust](https://images.g2crowd.com/uploads/product/hd_favicon/0c3dde1e87f8b5d259edafffc97477af/adjust.svg "Adjust")](https://www.g2.com/products/adjust/reviews) Adjust Small-Business(50 or fewer emp.) 38.6% Mid-Market(51-1000 emp.) 48.6% Enterprise(\> 1000 emp.) 12.8% [![AppsFlyer](https://images.g2crowd.com/uploads/product/hd_favicon/11157f7d75709fe06d54eb91a2f45d94/appsflyer.svg "AppsFlyer")](https://www.g2.com/products/appsflyer/reviews) AppsFlyer Small-Business(50 or fewer emp.) 30.4% Mid-Market(51-1000 emp.) 41.8% Enterprise(\> 1000 emp.) 27.8% Small-Business (50 or fewer emp.) 38.6% 30.4% Mid-Market (51-1000 emp.) 48.6% 41.8% Enterprise (\> 1000 emp.) 12.8% 27.8% Reviewers' Industry [![Adjust](https://images.g2crowd.com/uploads/product/hd_favicon/0c3dde1e87f8b5d259edafffc97477af/adjust.svg "Adjust")](https://www.g2.com/products/adjust/reviews) Adjust Marketing and Advertising 24.2% Computer Games 19.7% Entertainment 7.8% Financial Services 7.3% Information Technology and Services 5.5% Other 35.6% [![AppsFlyer](https://images.g2crowd.com/uploads/product/hd_favicon/11157f7d75709fe06d54eb91a2f45d94/appsflyer.svg "AppsFlyer")](https://www.g2.com/products/appsflyer/reviews) AppsFlyer Marketing and Advertising 17.6% Financial Services 15.6% Retail 6.5% Information Technology and Services 4.6% Computer Games 4.2% Other 51.4% Alternatives **Adjust Alternatives** ![Kochava](https://images.g2crowd.com/uploads/product/hd_favicon/ebd80691aac1ea1dc1ea81eeb9125389/kochava.svg "Kochava") [ Kochava ](/products/kochava/reviews) ![Singular](https://images.g2crowd.com/uploads/product/hd_favicon/6f754a1a8809c13f66c00c798d9f9d55/singular.svg "Singular") [ Singular ](/products/singular/reviews) ![Branch](https://images.g2crowd.com/uploads/product/hd_favicon/ce1d091b5f9fd18af3ee8559bd3ffdea/branch.svg "Branch") [ Branch ](/products/branch/reviews) ![CleverTap](https://images.g2crowd.com/uploads/product/hd_favicon/15c9ef7616b710d990e8701018e610fc/clevertap.svg "CleverTap") [ CleverTap ](/products/clevertap/reviews) **AppsFlyer Alternatives** ![Singular](https://images.g2crowd.com/uploads/product/hd_favicon/6f754a1a8809c13f66c00c798d9f9d55/singular.svg "Singular") [ Singular ](/products/singular/reviews) ![Kochava](https://images.g2crowd.com/uploads/product/hd_favicon/ebd80691aac1ea1dc1ea81eeb9125389/kochava.svg "Kochava") [ Kochava ](/products/kochava/reviews) ![CleverTap](https://images.g2crowd.com/uploads/product/hd_favicon/15c9ef7616b710d990e8701018e610fc/clevertap.svg "CleverTap") [ CleverTap ](/products/clevertap/reviews) ![Branch](https://images.g2crowd.com/uploads/product/hd_favicon/ce1d091b5f9fd18af3ee8559bd3ffdea/branch.svg "Branch") [ Branch ](/products/branch/reviews) ### Spotlight Categories - [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp) - [Managed Detection and Response (MDR) Software](https://www.g2.com/categories/managed-detection-and-response-mdr) - [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) - [Travel Management Solutions](https://www.g2.com/categories/travel-management)