# Adjust vs AppsFlyer Comparison
---
## AI Generated Summary
- **Users say** that Adjust excels in **support quality** , with many reviewers highlighting the responsiveness and helpfulness of the support team. In contrast, while AppsFlyer also offers solid support, some users feel it could be more proactive in addressing issues.
- **Reviewers mention** that Adjust's **API documentation** is well-structured and accessible, allowing for seamless integration and automated reporting tailored to specific team needs. AppsFlyer, while also offering integrations, is noted for its strong fraud prevention features, which users find essential for tracking campaign performance.
- **According to verified reviews** , Adjust provides a more intuitive **dashboard experience** , making it easier for users to interpret attribution data across various advertising partners. Users of AppsFlyer appreciate its AI-powered reporting, which simplifies data analysis but may not be as visually straightforward as Adjust's interface.
- **G2 reviewers report** that both platforms are effective for **mobile attribution** , but Adjust has a higher satisfaction score in this area, with users praising its clarity in performance comparisons. AppsFlyer users value its reliable attribution and detailed analytics, which help optimize user acquisition efforts.
- **Users highlight** that Adjust's **ease of setup** is a significant advantage, with many finding the onboarding process straightforward. AppsFlyer users, while generally satisfied, have noted some challenges in configuration that could slow down initial implementation.
- **Reviewers appreciate** AppsFlyer's **data tracking capabilities** , particularly its ability to provide detailed insights into user behavior and campaign performance. However, Adjust users often commend the platform for its **cross-channel attribution** , which they find particularly useful for managing multiple advertising channels effectively.



| | Adjust | AppsFlyer | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 723 | 780 | 
| **Largest Market Segment** | Mid-Market (48.5% of reviews) | Mid-Market (41.8% of reviews) | 
| **Entry Level Price** | Free 1500 Attributions Per Month | No pricing available | 

---
## Top Pros & Cons

### Adjust

Pros:
- Ease of Use (146 reviews)
- Customer Support (111 reviews)

Cons:
- Slow Loading (41 reviews)
- Complexity (38 reviews)

### AppsFlyer

Pros:
- Analytics (25 reviews)
- Features (24 reviews)

Cons:
- Expensive (16 reviews)
- Data Inaccuracy (11 reviews)

---
## Ratings Comparison
| Rating | Adjust | AppsFlyer | 
|---|---|---|
  | **Meets Requirements** | 8.9 (562 reviews) | 8.7 (507 reviews) | 
  | **Ease of Use** | 8.9 (595 reviews) | 8.5 (656 reviews) | 
  | **Ease of Setup** | 8.8 (543 reviews) | 8.1 (414 reviews) | 
  | **Ease of Admin** | 8.8 (252 reviews) | 8.4 (192 reviews) | 
  | **Quality of Support** | 9.1 (555 reviews) | 8.6 (480 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (255 reviews) | 8.7 (190 reviews) | 
  | **Product Direction (% positive)** | 9.0 (504 reviews) | 9.2 (496 reviews) | 

---
## Pricing

### Adjust

#### Entry-Level Pricing

Plan: Base

Price: Free 1500 Attributions Per Month

Description: For growing, independent developers. Get started for free with email support and up to 1,500 monthly attributions.

Key Features:
- Click and impression-based attribution and reattribution
- Unlimited organic installs, impressions, and clicks
- Comprehensive iOS 14.5+ measurement solutions

[Browse all 3 editions](https://www.g2.com/products/adjust/pricing)

#### Free Trial

Yes

### AppsFlyer

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.5/10 | 319 |
| **AppsFlyer** | 8.5/10 | 390 |

#### User Identification

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Demographics** | 7.8 (182 reviews) | Feature Not Available | 
| **User Segmentation** | 8.1 (188 reviews) | 8.2 (272 reviews) | 
| **Geolocation** | 8.3 (187 reviews) | 8.2 (260 reviews) | 

#### Tracking & Reporting

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Custom Event Tracking** | 9.0 (222 reviews) | 8.6 (304 reviews) | 
| **Real-Time Insights** | 8.4 (220 reviews) | 8.4 (295 reviews) | 
| **Attribution** | 9.1 (240 reviews) | 9.0 (343 reviews) | 
| **Dashboard** | 9.0 (257 reviews) | 8.4 (342 reviews) | 
| **User Path Tracking** | 8.1 (190 reviews) | 8.3 (275 reviews) | 
| **User Activity History** | 8.2 (185 reviews) | 8.3 (272 reviews) | 

#### Metrics

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Engagement** | 8.8 (219 reviews) | 8.6 (237 reviews) | 
| **Exit Tracking** | 8.1 (186 reviews) | 8.4 (223 reviews) | 
| **Retention** | 8.7 (221 reviews) | 8.5 (232 reviews) | 
| **Return** | 8.6 (190 reviews) | 8.4 (225 reviews) | 
| **Conversions** | 9.2 (232 reviews) | 8.8 (256 reviews) | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **AppsFlyer** | N/A | N/A |

#### Authoring Tools

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Ad Templates** | Not enough data | Not enough data | 
| **HTML5 Authoring** | Not enough data | Not enough data | 
| **Automated Ad Creation** | Not enough data | Not enough data | 
| **Lanugage Translation** | Not enough data | Not enough data | 

#### Agentic AI - Creative Management Platforms

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Testing Tools

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Dynamic Versioning** | Not enough data | Not enough data | 
| **A/B Testing ** | Not enough data | Not enough data | 

#### Publishing Tools

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Demand Side Platform Built-in** | Not enough data | Not enough data | 
| **Demand Side Platform Integration** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 

### App Store Optimization

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.3/10 | 50 |
| **AppsFlyer** | N/A | N/A |

#### Optimization

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Icon Testing** | 8.0 (39 reviews) | Not enough data | 
| **Screenshot Testing** | 7.8 (39 reviews) | Not enough data | 
| **App Store Page Design & Preview** | 8.2 (39 reviews) | Not enough data | 
| **Keyword Tools** | 8.2 (38 reviews) | Not enough data | 
| **Reviews & Ratings** | 8.4 (38 reviews) | Not enough data | 
| **Keyword Localization** | 8.0 (38 reviews) | Not enough data | 
| **Conversion Rate Benchmarks** | 8.2 (39 reviews) | Not enough data | 

#### Reporting & Alerts

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Reports and Dashboards** | 8.5 (41 reviews) | Not enough data | 
| **Traffic Source Reporting** | 8.6 (42 reviews) | Not enough data | 
| **Featured App Alerts** | 8.2 (36 reviews) | Not enough data | 
| **Alert Delivery** | 8.3 (36 reviews) | Not enough data | 

#### Competition Monitoring

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Timeline** | 8.0 (35 reviews) | Not enough data | 
| **Store Performance** | 8.1 (36 reviews) | Not enough data | 
| **Financial Analysis** | 8.1 (37 reviews) | Not enough data | 
| **Category Ranking** | 8.4 (36 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Integrations** | 8.6 (38 reviews) | Not enough data | 
| **Organic Keyword Protection** | 8.1 (35 reviews) | Not enough data | 
| **App Suggestions** | 8.2 (36 reviews) | Not enough data | 

#### Agentic AI - App Store Optimization

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 8.4 (26 reviews) | Not enough data | 
| **Adaptive Learning** | 8.7 (26 reviews) | Not enough data | 
| **Proactive Assistance** | 8.6 (26 reviews) | Not enough data | 
| **Decision Making** | 8.8 (27 reviews) | Not enough data | 

### Click Fraud

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 7.3/10 | 100 |
| **AppsFlyer** | 8.4/10 | 100 |

#### Trading

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Keyword Tracking** | 7.3 (74 reviews) | 8.3 (61 reviews) | 
| **Refund Management** | 6.8 (73 reviews) | 8.0 (59 reviews) | 
| **Integrations** | 8.8 (84 reviews) | 9.1 (80 reviews) | 

#### Threat Detection

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Account Alerts** | 7.5 (72 reviews) | 8.6 (68 reviews) | 
| **Threat Detection** | 8.0 (80 reviews) | 8.4 (69 reviews) | 
| **IP Address Monitoring** | 8.0 (74 reviews) | 8.3 (63 reviews) | 
| **Rules** | 7.9 (74 reviews) | 8.4 (69 reviews) | 

#### Blocking

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Manual IP Blocking** | 7.4 (74 reviews) | 8.0 (59 reviews) | 
| **Automated IP Blocking** | 8.0 (76 reviews) | 8.4 (64 reviews) | 
| **Cross-Campaign Blocking** | 7.3 (69 reviews) | 8.1 (62 reviews) | 

#### Agentic AI - Click Fraud

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (57 reviews) | Not enough data | 
| **Cross-system Integration** | 6.6 (58 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (58 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (58 reviews) | Not enough data | 
| **Decision Making** | 7.0 (62 reviews) | Not enough data | 

### Mobile Attribution

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.0/10 | 434 |
| **AppsFlyer** | 8.3/10 | 248 |

#### Platform Basics

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Attribution Windows** | 8.9 (209 reviews) | 9.0 (214 reviews) | 
| **Retargeting Attribution** | 8.7 (205 reviews) | 8.7 (197 reviews) | 
| **Validation Rules** | 8.4 (180 reviews) | 8.5 (176 reviews) | 
| **Cross-platform attribution** | 8.4 (199 reviews) | 8.6 (181 reviews) | 
| **Fraud Detection** | 8.6 (246 reviews) | 8.5 (174 reviews) | 
| **Post-Fraud Attribution** | 8.0 (175 reviews) | 8.4 (169 reviews) | 

#### Platform Data

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Uninstall Metrics** | 8.1 (185 reviews) | 8.0 (182 reviews) | 
| **Retention Metrics** | 8.7 (206 reviews) | 8.5 (195 reviews) | 
| **Analytics Dashboard** | 9.0 (371 reviews) | 8.5 (220 reviews) | 
| **Cross-channel insights** | 8.8 (265 reviews) | 8.3 (184 reviews) | 
| **Custom Dashboards** | 8.5 (229 reviews) | 8.4 (196 reviews) | 
| **Data Segmentation** | 8.4 (215 reviews) | 8.5 (187 reviews) | 

#### Agentic AI - Value Selling Tools

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (131 reviews) | 7.7 (8 reviews) | 
| **Cross-system Integration** | 7.7 (172 reviews) | 7.8 (9 reviews) | 
| **Adaptive Learning** | 6.9 (128 reviews) | 7.9 (7 reviews) | 
| **Natural Language Interaction** | 6.8 (126 reviews) | 8.1 (7 reviews) | 
| **Proactive Assistance** | 7.0 (130 reviews) | 7.9 (8 reviews) | 
| **Decision Making** | 7.3 (136 reviews) | 8.3 (10 reviews) | 

### Data Clean Room

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **AppsFlyer** | 8.9/10 | 19 |

#### Centralized computation

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Centralized Computation** | Not enough data | 8.8 (18 reviews) | 

#### Localized computation

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Localized computation** | Not enough data | 9.0 (18 reviews) | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **AppsFlyer** | 8.1/10 | 253 |

#### Analysis

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Application Attribution** | Not enough data | 9.0 (215 reviews) | 
| **Campaign Analysis** | Not enough data | 8.9 (221 reviews) ✓ Verified | 
| **Uninstall Tracking** | Not enough data | 8.1 (164 reviews) | 
| **Custom Dashboards** | Not enough data | 8.4 (183 reviews) | 

#### Campaigns

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Proximity Marketing** | Not enough data | Feature Not Available | 
| **Push Notifications** | Not enough data | 7.7 (118 reviews) | 
| **Bulk SMS** | Not enough data | 7.0 (101 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 7.1 (97 reviews) | 
| **Email Campaigns** | Not enough data | 7.7 (109 reviews) | 
| **Audience Segmentation** | Not enough data | 8.6 (142 reviews) | 

#### Engagement

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 7.8 (112 reviews) | 

#### Platform

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Optimization** | Not enough data | 8.6 (175 reviews) | 
| **Integrations - Mobile Marketing** | Not enough data | 8.8 (188 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.3 (125 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (10 reviews) | 
| **Multi-step Planning** | Not enough data | 8.3 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (10 reviews) | 
| **Adaptive Learning** | Not enough data | 7.8 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 8.2 (11 reviews) | 
| **Decision Making** | Not enough data | 8.3 (11 reviews) | 

### Smart Link

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **AppsFlyer** | 8.9/10 | 13 |

#### Audience Targeting

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Geographic Targeting** | Not enough data | 8.7 (10 reviews) | 
| **Device/OS Targeting** | Not enough data | 8.7 (10 reviews) | 
| **Retargeting** | Not enough data | 9.1 (11 reviews) | 

#### Analytics

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Digital Analytics** | Not enough data | 9.5 (10 reviews) | 
| **Attribution** | Not enough data | 9.5 (11 reviews) | 
| **Data Sharing and Exporting** | Not enough data | 9.3 (10 reviews) | 

#### Agentic AI - Business Continuity Management

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Multi-step Planning** | Not enough data | 8.1 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (7 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.7/10 | 273 |
| **AppsFlyer** | 8.5/10 | 279 |

#### Metrics

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Engagement** | 8.8 (219 reviews) | 8.6 (237 reviews) | 
| **Exit Tracking** | 8.1 (186 reviews) | 8.4 (223 reviews) | 
| **Retention** | 8.7 (221 reviews) | 8.5 (232 reviews) | 
| **Return** | 8.6 (190 reviews) | 8.4 (225 reviews) | 
| **Conversions** | 9.2 (232 reviews) | 8.8 (256 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.1/10 | 284 |
| **AppsFlyer** | 8.3/10 | 216 |

#### Variation Testing

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **A/B Testing** | 7.2 (205 reviews) | 8.0 (129 reviews) | 
| **WYSIWYG Editor** | 6.8 (190 reviews) | 7.5 (109 reviews) | 
| **Conversion Goal** | 8.3 (210 reviews) | Feature Not Available | 
| **Percentage of Traffic** | 7.9 (209 reviews) | 8.4 (137 reviews) | 
| **Confidence Level** | 7.9 (201 reviews) | Feature Not Available | 
| **Multivariant Testing** | 7.4 (193 reviews) | 7.9 (115 reviews) | 

#### Reporting

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Segmentation** | 8.7 (215 reviews) | 8.4 (166 reviews) | 
| **Reports and Dashboards** | 9.1 (240 reviews) | 8.5 (193 reviews) | 

#### Personalization

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **Standard Targeting** | 8.1 (206 reviews) | 8.3 (142 reviews) | 
| **Custom Targeting** | 8.0 (207 reviews) | 8.5 (144 reviews) | 
| **Data Segmentation** | 8.4 (201 reviews) | 8.7 (141 reviews) | 

#### Administration

| Feature | Adjust | AppsFlyer | 
|---|---|---|
| **API / Integrations** | 8.5 (224 reviews) | 8.4 (165 reviews) | 
| **QA Testing** | 8.0 (204 reviews) | 7.9 (133 reviews) | 
| **Performance and Reliability** | 8.7 (230 reviews) | 8.7 (177 reviews) | 
| **User, Role, and Access Management** | 8.9 (218 reviews) | 8.9 (174 reviews) | 

---
## Categories
**Shared Categories (4):** [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Click Fraud Software](https://www.g2.com/categories/click-fraud)

**Unique to Adjust (1):** [App Store Optimization Software](https://www.g2.com/categories/app-store-optimization)

**Unique to AppsFlyer (4):** [Data Clean Room Software](https://www.g2.com/categories/data-clean-room), [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Smart Link Software](https://www.g2.com/categories/smart-link)


---
## Reviewer Demographics

### By Company Size

| Segment | Adjust | AppsFlyer | 
|---|---|---|
| **Small-Business** | 38.6% | 30.4% | 
| **Mid-Market** | 48.5% | 41.8% | 
| **Enterprise** | 12.8% | 27.8% | 

### By Industry

#### Adjust

- **Marketing and Advertising:** 24.0%
- **Computer Games:** 19.9%
- **Entertainment:** 7.7%
- **Financial Services:** 7.4%
- **Information Technology and Services:** 5.2%
- **Computer Software:** 3.5%
- **Retail:** 3.2%
- **Banking:** 3.0%
- **Internet:** 2.2%
- **Airlines/Aviation:** 1.9%
- **Other:** 22.0%

#### AppsFlyer

- **Marketing and Advertising:** 17.6%
- **Financial Services:** 15.6%
- **Retail:** 6.5%
- **Information Technology and Services:** 4.6%
- **Computer Games:** 4.2%
- **Entertainment:** 3.5%
- **Food & Beverages:** 3.4%
- **Computer Software:** 3.3%
- **Banking:** 2.9%
- **Health, Wellness and Fitness:** 2.6%
- **Other:** 35.8%

---
## Alternatives

### Alternatives to Adjust

- [Kochava](https://www.g2.com/products/kochava/reviews) — 4.1/5 stars (136 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews)
- [Branch](https://www.g2.com/products/branch/reviews) — 4.4/5 stars (461 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (665 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2955 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1370 reviews)
- [Airbridge](https://www.g2.com/products/airbridge/reviews) — 4.7/5 stars (29 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6858 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)

### Alternatives to AppsFlyer

- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews)
- [Kochava](https://www.g2.com/products/kochava/reviews) — 4.1/5 stars (136 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (665 reviews)
- [Branch](https://www.g2.com/products/branch/reviews) — 4.4/5 stars (461 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6858 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2955 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1370 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1412 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (599 reviews)

---
## Top Discussions

### Adjust

- Title: [How does adjust work?](https://www.g2.com/discussions/how-does-adjust-work) — 1 comment
  > **Top comment:** "Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. "
- Title: [What is adjust tool?](https://www.g2.com/discussions/what-is-adjust-tool) — 1 comment
  > **Top comment:** "Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile application"

### AppsFlyer

- Title: [What is AppsFlyer used for?](https://www.g2.com/discussions/what-is-appsflyer-used-for) — 3 comments, 1 upvote
  > **Top comment:** "Nothing, Complete useless."
- Title: [How much does AppsFlyer cost?](https://www.g2.com/discussions/how-much-does-appsflyer-cost) — 2 comments
  > **Top comment:** "It's free."
- Title: [What is Mobile Attribution?](https://www.g2.com/discussions/mobile-attribution) — 2 comments, 2 upvotes
  > **Top comment:** "Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make..."
- Title: [What is the best way to download raw data for multiple media sources?](https://www.g2.com/discussions/29774-what-is-the-best-way-to-download-raw-data-for-multiple-media-sources) — 1 comment, 1 upvote
  > **Top comment:** "Great question Husain, we are working on the next version of the export page and we will include multiple selection for media source.

If you have more..."
- Title: [How does AppsFlyer attribute exactly? Is it Data Driven? Time Decay?](https://www.g2.com/discussions/29765-how-does-appsflyer-attribute-exactly-is-it-data-driven-time-decay) — 1 comment, 1 upvote
  > **Top comment:** "Hi Gaston,

Great question, there are many reasons for discrepancies, here are a few related articles:..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adjust-vs-appsflyer)