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At a Glance
Market Segments
Mid-Market (48.8% of reviews)
Mid-Market (43.4% of reviews)
Entry-Level Pricing
Free 1500 Attributions Per Month
No pricing available
Adjust
Star Rating
(413)4.5 out of 5
Market Segments
Mid-Market (48.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1500 Attributions Per Month
Browse all 3 pricing plansAppsFlyer
Star Rating
(683)4.5 out of 5
Market Segments
Mid-Market (43.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AppsFlyer excels in its Integrations capabilities, scoring 9.0 compared to Adjust's 8.3. Reviewers mention that AppsFlyer's extensive integration options with various marketing platforms streamline their workflows effectively.
- Reviewers mention that both products have similar scores in Ease of Use (8.4), but users on G2 highlight that AppsFlyer's user interface is more intuitive, making it easier for new users to navigate and utilize its features.
- Users say that AppsFlyer's Attribution Windows feature, scoring 9.0, provides more flexibility and accuracy in tracking user actions compared to Adjust's 8.7, which some users find limiting for their specific needs.
- Reviewers mention that while both platforms offer Custom Event Tracking with equal scores of 8.7, AppsFlyer is praised for its detailed reporting capabilities, allowing users to gain deeper insights into user behavior.
- G2 users report that AppsFlyer's Fraud Detection features, scoring 8.4, are more robust than Adjust's 7.9, with many reviewers noting that AppsFlyer effectively minimizes ad spend waste through its advanced detection algorithms.
- Users on G2 highlight that AppsFlyer's Product Direction score of 9.3 reflects a strong commitment to innovation, with reviewers mentioning frequent updates and new features that enhance user experience, while Adjust's score of 8.4 suggests a slower pace of development.
Pricing
Entry-Level Pricing
Adjust
Base
Free
1500 Attributions Per Month
For growing, independent developers. Get started for free with email support and up to 1,500 monthly attributions.
- Click and impression-based attribution and reattribution
- Unlimited organic installs, impressions, and clicks
- Comprehensive iOS 14.5+ measurement solutions
AppsFlyer
No pricing availableFree Trial
Adjust
Free Trial is available
AppsFlyer
Free Trial is available
Ratings
Meets Requirements
8.6
314
8.7
438
Ease of Use
8.5
343
8.4
582
Ease of Setup
8.3
293
8.0
343
Ease of Admin
8.6
192
8.4
186
Quality of Support
8.7
310
8.6
415
Has the product been a good partner in doing business?
8.9
195
8.6
184
Product Direction (% positive)
8.7
307
9.3
431
Features by Category
User Identification
7.6
166
Feature Not Available
7.9
168
8.2
266
8.1
167
8.2
255
Tracking & Reporting
8.8
186
8.7
288
8.2
183
8.4
277
8.9
190
8.9
291
8.6
189
8.4
295
8.0
175
8.3
269
8.1
172
8.2
268
Metrics
8.5
175
8.6
231
7.8
163
8.4
220
8.4
174
8.5
227
8.4
162
8.4
218
9.0
178
8.8
241
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
7.9
37
Not enough data
7.7
37
Not enough data
8.1
37
Not enough data
8.1
36
Not enough data
8.3
36
Not enough data
7.9
36
Not enough data
8.1
37
Not enough data
Reporting & Alerts
8.4
39
Not enough data
8.5
38
Not enough data
8.1
34
Not enough data
8.2
34
Not enough data
Competition Monitoring
7.9
34
Not enough data
8.1
35
Not enough data
8.0
36
Not enough data
8.4
35
Not enough data
Platform Additional Functionality
8.5
37
Not enough data
8.0
34
Not enough data
8.1
35
Not enough data
Agentic AI - App Store Optimization
8.2
25
Not enough data
8.3
25
Not enough data
8.5
25
Not enough data
8.5
25
Not enough data
8.7
25
Not enough data
Trading
7.2
73
8.2
59
6.8
73
7.9
58
8.7
75
9.0
73
Threat Detection
7.5
72
8.6
68
7.9
76
8.4
67
8.0
74
8.2
61
7.8
73
8.4
66
Blocking
7.3
73
8.0
58
8.0
75
8.3
62
7.3
70
8.1
59
Agentic AI - Click Fraud
6.6
58
Not enough data
6.6
58
Not enough data
6.5
58
Not enough data
6.5
58
Not enough data
6.8
58
Not enough data
Platform Basics
8.9
185
9.0
209
8.6
182
8.7
195
8.3
170
8.5
173
8.2
173
8.5
177
8.1
172
8.4
167
7.8
162
8.4
166
Platform Data
7.9
171
8.0
180
8.5
177
8.4
193
8.5
187
8.5
215
8.1
168
8.2
178
8.4
166
8.4
193
8.3
164
8.5
184
Agentic AI - Value Selling Tools
6.3
119
7.7
8
6.9
118
7.5
8
6.6
118
7.9
7
6.6
116
8.1
7
6.7
116
7.9
8
6.9
118
7.9
7
Centralized computation
Not enough data
8.8
18
Localized computation
Not enough data
9.0
18
Analysis
Not enough data
9.0
209
Not enough data
8.8
214
|
Verified
Not enough data
8.1
164
Not enough data
8.4
178
Campaigns
Not enough data
Feature Not Available
Not enough data
7.7
116
Not enough data
7.0
101
Not enough data
7.1
97
Not enough data
7.7
108
Not enough data
8.6
141
Engagement
Not enough data
7.8
112
Platform
Not enough data
8.5
172
Not enough data
8.8
182
|
Verified
Not enough data
8.3
125
Agentic AI - Mobile Marketing
Not enough data
8.0
10
Not enough data
8.3
9
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
8.0
10
Not enough data
8.2
10
Audience Targeting
Not enough data
8.7
10
Not enough data
8.5
9
Not enough data
8.9
9
Analytics
Not enough data
9.4
9
Not enough data
9.4
9
Not enough data
9.3
9
Agentic AI - Business Continuity Management
Not enough data
7.8
6
Not enough data
7.8
6
Metrics
8.5
175
8.6
231
7.8
163
8.4
220
8.4
174
8.5
227
8.4
162
8.4
218
9.0
178
8.8
241
Variation Testing
7.1
195
8.0
129
6.8
186
7.5
109
8.2
201
Feature Not Available
7.8
202
8.3
135
7.9
197
Feature Not Available
7.3
189
7.9
115
Reporting
8.6
204
8.3
164
9.0
217
8.5
189
Personalization
8.0
200
8.3
141
7.9
200
8.5
142
8.3
193
8.7
140
Administration
8.5
213
8.4
163
8.0
198
7.9
133
8.7
211
8.7
174
8.9
210
8.9
172
Categories
Categories
Shared Categories
Adjust and AppsFlyer are categorized as Mobile Attribution, Mobile App Analytics, Mobile App Optimization, and Click Fraud
Unique Categories
Adjust is categorized as App Store Optimization
AppsFlyer is categorized as Data Clean Room, Creative Management Platforms, Mobile Marketing, and Smart Link
Reviews
Reviewers' Company Size
Adjust
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.9%
Computer Games
15.4%
Financial Services
9.9%
Entertainment
7.6%
Retail
5.2%
Other
41.9%
Financial Services
16.2%
Marketing and Advertising
15.9%
Retail
7.1%
Information Technology and Services
4.7%
Computer Games
4.2%
Other
52.0%
Discussions
What is adjust tool?
1 Comment
AS
Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile applicationRead more
How does adjust work?
1 Comment
İ
Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. Read more
Adjust has no more discussions with answers
What is Mobile Attribution?
2 Comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 Comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
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