Funnel Reviews & Product Details

Funnel is the leading marketing intelligence platform, designed to help marketers with reporting, measurement and data management. It integrates with over 500 data sources, ranging from social media, to advertising tools, e-commerce platforms and CRM systems to provide a complete overview of marketing performance. The platform automates data collection and transformation, eliminating the need for manual spreadsheets or custom-built integrations. Users can consolidate disparate data into a single, structured format that is accessible for analysis and reporting. Key functionalities include: Reporting Dashboards: Funnel allows users to create interactive dashboards that highlight performance metrics and trends across different channels. These dashboards help marketing teams understand the effectiveness of their campaigns and share insights with stakeholders. Performance Measurement: The platform supports advanced analytics to evaluate marketing spend and ROI. By tracking performance at a granular level, teams can identify high-performing strategies and allocate budgets more effectively. Data Integration and Export: Funnel provides seamless integration with popular data warehouses and business intelligence tools. Users can export clean, unified data to their preferred analytics environment for deeper exploration. With a user-friendly interface and flexible configuration options, Funnel is suitable for businesses of all sizes. The platform serves over 2,000 customers worldwide, including companies like Home Depot, Havas Media, and Samsung, helping them make informed, data-driven decisions without the need for extensive technical expertise.

Product Website

Seller

Funnel

Discussions

Funnel Community

Languages Supported

English

Overview by

Adam Blomberg

Pricing

Pricing provided by Funnel.

Starter

Starting at $400.00

View More Pricing Information

Funnel Integrations

(6)

Verified by Funnel

Funnel Media

Funnel Demo - All your marketing data in one Hub

Funnel’s Data Hub is the foundation to advancing your marketing intelligence.

Funnel Demo - Connect all your marketing data

Collect data from more than 500 marketing and sales platforms in a few clicks

Funnel Demo - Easily flow between spotting correlations and understanding the details behind them

Smart API optimization, a data model built specifically for marketing data, and transformations that preserve your original data put you in position to steal the spotlight.

Funnel Demo - Dashboards that take center stage

Telling a compelling story with your data couldn’t be easier, or faster, thanks to Funnel Dashboards. With our reporting tools, you’re not just observing data, you're engaging with it and unlocking potential at every level.

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Munavvar M.

Deputy Assistant Manager

Marketing and Advertising

Small-Business (50 or fewer emp.)

11/19/2025

"Excellent Integrations Across All Major Paid & Social Media Platforms for Data Analysis"

5/5

What do you like best about Funnel?

The free plan provides integration with nearly all major social media platforms and paid channels, including Facebook, Instagram, YouTube, and Google Ads. Connecting it to Looker Studio (formerly Google Data Studio) is very straightforward. There are numerous connectors available, such as Amazon, Apple, Meta, Google Ads, Analytics, and Search Console—truly more options than I expected. Review collected by and hosted on G2.com.

What do you dislike about Funnel?

Nothing, I'm satisfied with it's features. Review collected by and hosted on G2.com.

What problems is Funnel solving and how is that benefiting you?

Funnel.io assisted me with integrating data analysis for Instagram and Facebook across our social media platforms, covering both organic and paid growth as well as analytics. Since Looker Studio does not provide any free connectors for Instagram, Facebook, or Meta Ads by default, Funnel.io made it possible for me to easily create a visualization dashboard. I no longer needed to extract data into Google Sheets and then connect it to Looker. To my surprise, I was able to handle all my integrations and data visualizations within the free tier, which exceeded my expectations. Review collected by and hosted on G2.com.

Muhammad Abdullah S.

CRM Campaign Manager

Enterprise (> 1000 emp.)

11/18/2025

"Great for connecting data sources and visualising with consistent fields"

4.5/5

What do you like best about Funnel?

Funnel makes it very easy to connect all our relevant marketing and analytics data sources in one place and keep them synced automatically. I really like how the connected fields work – once the mappings are set up, building visualisations and reports is straightforward and consistent across channels. It saves us a lot of manual work and gives us a much clearer, unified view of performance. Review collected by and hosted on G2.com.

What do you dislike about Funnel?

There is a bit of a learning curve when you first start configuring data sources and field mappings, especially if you have a complex setup. Some connectors and transformations can also take a while to process when large volumes of data are involved. I would also like to see more in‑tool guidance and templates for common dashboards so new users can get value faster. Review collected by and hosted on G2.com.

What problems is Funnel solving and how is that benefiting you?

Funnel is basically our peace treaty with messy marketing data. Before it, we were Frankensteining reports together from a dozen platforms, copy‑pasting into spreadsheets and hoping the columns lined up. Now Funnel hoovers up all our sources, tidies them, and serves everything as clean, connected fields straight into our dashboards. The result: far less time wrestling CSVs, far more time actually understanding performance and making smart decisions Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

4/22/2026

"Extremely Intuitive Platform for Media Campaign Reporting"

4.5/5

What do you like best about Funnel?

Funnel is an extremely intuitive and easy platform to use for data transformation and reporting on media campaigns. Review collected by and hosted on G2.com.

What do you dislike about Funnel?

Some visuals and data transformations could be improved, but I understand there’s a roadmap for more visual functionality in the future. Review collected by and hosted on G2.com.

What problems is Funnel solving and how is that benefiting you?

We needed a tool that could easily take client media data and turn it into clean, informative reports that clearly show the data. Funnel does exactly that. It’s much quicker and cheaper than the other alternative we used to use. Their onboarding team was also really helpful, and they continue to be great support. Review collected by and hosted on G2.com.

Raza R.

Digital Marketing Specialist

Small-Business (50 or fewer emp.)

3/13/2026

"Great Platform for Reviewing Marketing Channel Performance in One Place"

4/5

What do you like best about Funnel?

Very good platform to review performance of difference marketing channels in one place. Else it’s very hard to review that in each individual channel Review collected by and hosted on G2.com.

What do you dislike about Funnel?

It’s a bit expensive than competitors. Could do much better if subscription prices are reconsidered Review collected by and hosted on G2.com.

Dunanjay C.

Performance Manager

Small-Business (50 or fewer emp.)

12/18/2025

"User-Friendly and Seamless Data Integration Across Platforms"

5/5

What do you like best about Funnel?

Been using it for close to 8 years, I love that it's user friendly and is able to easily pull data from all our major platforms. Review collected by and hosted on G2.com.

What do you dislike about Funnel?

It can get expensive when you need integrations with Tableau or Snowflake. I wish these were baked into the basic costs. Review collected by and hosted on G2.com.

Ya Hui Debbie K.

Director of Marketing

Mid-Market (51-1000 emp.)

8/22/2025

"Not a flexible and scalable software"

0/5

What do you like best about Funnel?

It used to be affordable and came with support, but then they changed their model and no longer provide support. They do have a great connector for Looker Studio, but there are limits on how much data you can connect from each platform, which is the same issue with other ETL tools. Review collected by and hosted on G2.com.

What do you dislike about Funnel?

They have time zone issues with their support. At the core, they are just an ETL tool, so you can’t do much beyond that. They charge fees even for basic connectors like Power BI. Their new models are expensive, and they also require a 30-day notice for cancellations. Their support, especially Hannah, is not very friendly. Unfortunately, the software is not very scalable when connecting to different platforms. Review collected by and hosted on G2.com.

Verified User in Retail

Mid-Market (51-1000 emp.)

12/13/2025

"Excellent data connectors for Digital Marketing & Ecommerce"

4.5/5

What do you like best about Funnel?

This software offers excellent support across various platforms. It is stable, user-friendly, and the customer support is outstanding. Review collected by and hosted on G2.com.

What do you dislike about Funnel?

The relationship between 'views' and 'export' is a little confusing at the start Review collected by and hosted on G2.com.

Jeff M.

Sr Director of Finance

Mid-Market (51-1000 emp.)

6/4/2025

"Funnel Does a Great Job Aggregating Media Sources from Various Platforms"

3.5/5

What do you like best about Funnel?

Funnel has access to a lot of connections that are critical for a eComm business Review collected by and hosted on G2.com.

What do you dislike about Funnel?

Not an issue per se but Funnel is only as good as the other services you have in your data stack. You will want to layer in a good data warehouse and visualization tool to transform the data being collected into something actionable. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

11/20/2025

"Top-Tier Tool for Centralizing Data Across Platforms"

5/5

What do you like best about Funnel?

Top-tier tool to centralise all your data across platforms Review collected by and hosted on G2.com.

What do you dislike about Funnel?

For a beginner it could be a lot to digest Review collected by and hosted on G2.com.

charles h.

Head of Programmatic

Small-Business (50 or fewer emp.)

8/12/2025

"Awesome platform but lots of API limitations"

4/5

What do you like best about Funnel?

Easy to use and organize datas. The possibility to do custom views is great if you need to duplicate / manage / standardize your workflow Review collected by and hosted on G2.com.

What do you dislike about Funnel?

Some platforms dimensions are not available, forcing us to manually upload batch of dataset. But 70 to 80% of what we need is native. Review collected by and hosted on G2.com.