---
title: Funnel Reviews
meta_title: 'Funnel Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 210 reviews by the users' company size, role or industry
  to find out how Funnel works for a business like yours.
aggregate_rating:
  rating_value: 4.5
  review_count: 210
  scale: '5'
date_modified: '2026-09-21'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---


# Funnel Reviews
**Vendor:** Funnel  
**Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 210  
**AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality.
## About Funnel
Funnel is the marketing intelligence platform for organizations that need dependable marketing data everywhere decisions are made. Funnel collects, stores and prepares marketing data from every source, then makes it available for reporting, measurement, AI workflows and your BI tools or warehouse, all from one trusted foundation. Consistent definitions and complete historical data mean the numbers hold up no matter where the data is used. Data Hub is the core platform. Measure adds marketing mix modeling, attribution and incrementality testing on top.



## Funnel Pros & Cons
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.

**What users like:**

- Users find Funnel's **ease of use** remarkable, streamlining data integration and reporting effortlessly across platforms. (5 reviews)
- Users love the **seamless integrations** Funnel offers, effortlessly centralizing data from numerous platforms for clear insights. (5 reviews)
- Users love the **easy data integration** of Funnel, seamlessly connecting marketing and analytics platforms for unified insights. (3 reviews)
- Users value the **user-friendly data management** capabilities of Funnel, simplifying data centralization and workflow customization. (3 reviews)
- Users appreciate the **extensive number of connectors** Funnel offers, making integration with various platforms straightforward and beneficial. (2 reviews)
- Users find the **easy integrations** with major platforms and data sources a significant advantage for streamlined reporting. (2 reviews)
- Intuitive (2 reviews)
- Options (2 reviews)
- Analytics (1 reviews)
- Automation (1 reviews)

**What users dislike:**

- Users find the **learning curve** challenging initially, particularly with data source configurations and connections. (3 reviews)
- Users feel the product is **expensive** , particularly when needing integrations and facing additional fees for basic connectors. (2 reviews)
- Users find **limited connectors** and scalability issues frustrating, affecting the overall efficiency of their data integration tasks. (2 reviews)
- Users find **missing features** in Funnel, such as limited scalability and basic connector fees, frustrating their overall experience. (2 reviews)
- Users experience **slow performance** , especially with processing time for large data volumes and limited scalability. (2 reviews)
- Complex Setup (1 reviews)
- Complex Usability (1 reviews)
- Complex Usage (1 reviews)
- Confusing Changes (1 reviews)
- Users often face **connector issues** that lead to increased costs and complications in managing data sources effectively. (1 reviews)

## Funnel Reviews
  ### 1. Reliable, Low-Maintenance Data Pipelines with Flexible Integrations

**Rating:** 5.0/5.0 stars

**Reviewed by:** Max M. | Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 18, 2026

**What do you like best about Funnel?**

What I like most about Funnel is how reliable and low-maintenance it is. The UI is simple and intuitive, and setting up or adjusting data sources is straightforward.

The range of integrations is extensive, with many ready-to-use connectors as well as options for custom data sources. It is also very flexible to activate, deactivate, or adjust connectors depending on current needs.

The biggest benefit for me is the performance and stability of the data pipelines. Data is imported reliably, and Funnel handles most API changes, connector issues, and technical maintenance in the background. In day-to-day work, the main maintenance required is occasionally reauthorizing a connector.

Another major advantage is that Funnel stores the collected data historically. This means that even when configurations or connectors change, historical data remains available and can be transformed and used flexibly for reporting and analysis.

**What do you dislike about Funnel?**

The main downside for me is the pricing. Funnel is relatively expensive, especially for smaller projects or setups with only a few connectors.

That said, the price is also closely tied to the quality, stability, and low maintenance effort. Compared with building and maintaining the same infrastructure in-house, Funnel can still be the more cost-effective option.

In my view, the value becomes much clearer when you manage a larger number of connectors and data sources. For very small setups, the pricing can be harder to justify.

**What problems is Funnel solving and how is that benefiting you?**

Funnel helps us bring data from many different marketing platforms into one central place and structure it consistently.

A major benefit is the flexibility of Custom Dimensions. We can easily assign costs to different products, departments, or business areas. When new products are introduced or organizational structures change, we can quickly adjust the dimensions and reclassify the data without rebuilding the entire setup.

This makes cost attribution much easier and allows us to adapt reporting structures quickly when business requirements change.

  ### 2. Funnel Streamlines Reporting with Connected Data and Reusable Dashboards

**Rating:** 5.0/5.0 stars

**Reviewed by:** Domenico D. | Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account added to their profile

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 18, 2026

**What do you like best about Funnel?**

What I like best about Funnel is that it helps us spend less time reporting and more time adding value. The ability to connect data sources, standardise metrics, and create reusable dashboards means our teams can move faster, collaborate better, and have more insightful conversations with clients.

**What do you dislike about Funnel?**

Funnel it can sometimes expose process gaps that already existed. When data structures, naming conventions or ownership aren't aligned, Funnel makes those issues visible very quickly. That's uncomfortable at first, but it's also one of the reasons the platform helps organisations improve.

**What problems is Funnel solving and how is that benefiting you?**

Funnel solves the problem of fragmented data and manual reporting. Instead of teams spending hours pulling numbers from different platforms and reconciling metrics, Funnel gives us a single, consistent source of truth. For me, the biggest benefit is that it shifts the conversation from 'what happened?' to 'what should we do next?', allowing us to spend more time driving insights and client value rather than building reports.

  ### 3. Easy to Use, Advanced Reporting, and a Centralized View of Performance

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rémi P. | Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 16, 2026

**What do you like best about Funnel?**

Funnel.IO is easy to use and quick to get started with. The data refreshes regularly, which makes it simpler to monitor and manage our activities day to day. I also appreciate being able to connect all of our partners within the platform, since it gives us a centralized view of our performance. On top of that, the reporting and dashboarding features feel quite advanced and help us track our campaigns closely and optimize them effectively.

**What do you dislike about Funnel?**

I don't see any major drawbacks to the platform. If I were to suggest one area for improvement, it would be the ability to manually refresh certain data sources when needed, allowing access to the most up-to-date information at any time.

**What problems is Funnel solving and how is that benefiting you?**

Funnel is our data connectivity platform. It allows us to centralize data from all of our advertising partners and combine it with our GA4 data to build advanced reporting and performance dashboards. We also use Funnel for budget tracking, helping us monitor marketing spend and overall campaign performance.

  ### 4. The Perfect Bridge Between Ad Platforms and Dashboards

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kadir K. | Digital Marketing Executive, Enterprise (> 1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 16, 2026

**What do you like best about Funnel?**

The best thing about Funnel is the incredible amount of time it saves our team. It completely eliminates the need for manual data extraction and Excel spreadsheets. Having all our marketing data automatically collected, normalized, and sent to our BI dashboards every single day without breaking is a game changer.

**What do you dislike about Funnel?**

When you scale up and have hundreds of data sources connected, the workspace interface can sometimes feel a bit cluttered to navigate. Implementing better folder structures or advanced tagging for data sources would be a nice quality-of-life improvement

**What problems is Funnel solving and how is that benefiting you?**

Before Funnel, our marketing data was scattered across various silos (Google, Meta, Tiktok, etc.). Gathering this data manually using CSV exports and Excel spreadsheets was highly prone to human error and incredibly time-consuming. Benefit: Funnel completely automates this process. 

The main benefit is that it gives us a 'single source of truth' for all our marketing performance. It saves our team dozens of hours every month, allowing us to focus on analyzing the data and optimizing campaigns rather than just collecting numbers.

  ### 5. Neat, Non-Technical UI That Makes Multi-Source Reporting Fast

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nyma M. | Digital Marketing Executive, Enterprise (> 1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 17, 2026

**What do you like best about Funnel?**

The UI is just so neat and perfect for non-technical persons, which most of us are in marketing. 

It's so easy to connect data from different sources and then even easier to setup dimensions and metrics! as compared to PowerBI. Just Love it. 
Funnel has greatly reduced our reporting time from days to hours.

**What do you dislike about Funnel?**

The limitations on Dashboard views - I'd love a bit more customization on how I'd want my reports to look - especially the colors. Be great if I could assign colors to dimensions so they are consistent

**What problems is Funnel solving and how is that benefiting you?**

The time it takes to create reports has improved a lot for me. Creating custom metrics and dimensions was surprisingly easy. I used to put together a weekly report that took about three days because the layout felt so clunky. With Funnel, it was a one-time setup, and now I can create that same report in just minutes.

  ### 6. Funnel: Easy, Powerful Data Aggregation That Speeds Up Reporting

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sven-Olaf P. | Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 15, 2026

**What do you like best about Funnel?**

Funnel is our one-stop solution for data handling. It allows us to collect, manage, and aggregate data across multiple platforms.

The platform is easy to use, both when connecting data sources and when managing and aggregating data across multiple social media and advertising platforms.

Custom metrics and dimensions let us address even the most specific client needs and integrate smoothly with their analysis and business intelligence requirements.

All of this helps us speed up data handling and reporting, leaving us more time to work with the data, generate insights, and create value for our clients. The flexible pricing is fair.

From the first days of onboarding a few years ago, we have been happy users and clients.

**What do you dislike about Funnel?**

The pricing model with the flex points was a little hard to understand at first. It offers a lot of flexibility but also makes some integrations very pricey.

Especially if an integration is rather a test than an ongoing project. E.g. adding a connector to manage a 3-month campaign forced us to upgrade flex points for the rest of the year.

So effectively for that one use case 3 to 4 times higher as we had to charge the flex points for full 12 months.

**What problems is Funnel solving and how is that benefiting you?**

Funnel makes it easy for us to connect to dozens of data sources and accounts so we can collect, organize, and manage our data in one place. As a result, we’re able to speed up reporting and build aggregated views across multiple platforms.

For our clients, that translates into faster reporting delivered at a lower price point.

  ### 7. Funnel Automates Data Pulls Smoothly and Keeps Multi-Client Pipelines Running

**Rating:** 4.0/5.0 stars

**Reviewed by:** Simon B. | Enterprise (> 1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 14, 2026

**What do you like best about Funnel?**

Funnel does what it needs to: it automates data pulls that used to be manual, and it plugs into Sheets without much fuss. Handling multiple clients through one pipeline is straightforward too. Nothing dramatic to report, it just works in the background and gets the data where it needs to go.

**What do you dislike about Funnel?**

The main gap is around visibility when something goes wrong. It's not always clear why a number changed or a pull didn't refresh the way you expected, so troubleshooting can take longer than it should. The setup side can also feel a bit rigid once things are configured, small changes sometimes need more digging than seems necessary.

**What problems is Funnel solving and how is that benefiting you?**

It's solving the manual data-collection problem: pulling spend and performance numbers from multiple sources into one place instead of someone exporting and stitching them together by hand. That's the direct benefit, less manual work, and it means the numbers feeding into dashboards and reports are current rather than a stale one-off export. It also solves a consistency problem when you're working across different clients or accounts: everything lands in the same structure, so you're not reconciling different formats before you can actually use the data.

  ### 8. Effortless Data Centralization That Saves Reporting Time

**Rating:** 4.5/5.0 stars

**Reviewed by:** Anais C. | Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 16, 2026

**What do you like best about Funnel?**

What I like best about Funnel is how easy it is to centralize data from multiple advertising platforms and markets in one place. It saves a lot of time on reporting and makes it much easier to compare performance across channels, without having to manually export and consolidate data.

**What do you dislike about Funnel?**

Some features can feel a bit complex at first, especially when setting up custom dimensions, transformations, or more advanced data connections. It can take some time to understand how everything works and troubleshoot when the data doesn’t look as expected.

**What problems is Funnel solving and how is that benefiting you?**

Funnel solves the challenge of having marketing data scattered across multiple platforms and markets. It automates data collection and consolidation, which saves a lot of manual work and reduces the risk of errors. It also gives us a clearer and more consistent view of performance across channels, making reporting and day-to-day campaign monitoring much easier.

  ### 9. Accurate Attribution and Custom Dashboards That Save Time and offer valuable insights

**Rating:** 4.5/5.0 stars

**Reviewed by:** Marc C. | Head of Performance Marketing, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 15, 2026

**What do you like best about Funnel?**

Having all channels performance in an easy to read table, with much more accurate attribution than standard off the shelf analytics platforms makes it much easier to make decisions based on actual performance. Also, the dashboard tool allows you to add tables and graphs for any metrics is a great time saver. Also the support has been great, they have always been happy to jump on calls and help in any way possible

**What do you dislike about Funnel?**

We've had a few issues with data uploads not working and so data not being updated until it's flagged and fixed, meaning no data until mid-week in many cases.

**What problems is Funnel solving and how is that benefiting you?**

The problem that's being solved is the attribution issue that plagues the industry, so we don't have to rely on inaccurate, click-focused analytics giving a false view of specific channel performance

  ### 10. Stable, Robust, and Reliable Tool You Can Count On

**Rating:** 4.5/5.0 stars

**Reviewed by:** Natálie K. | Enterprise (> 1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 16, 2026

**What do you like best about Funnel?**

What I value most is the tool’s stability and reliability, along with its robustness - especially when it comes to the number of integrations available.

**What do you dislike about Funnel?**

The price can feel high, which creates a barrier to entry for smaller clients. For agency use, the frequent UX/UI changes make it harder to keep the team aligned and to keep internal documentation and descriptions up to date.

**What problems is Funnel solving and how is that benefiting you?**

For us, the main strengths are the connectors to common marketing ad systems and platforms, along with the flexibility when it comes to customization. We also benefit from the stability of the data transfers. At the moment, we are not using all of the features, since our core use case is standardizing data across multiple platforms and clients so we can provide our clients with reporting within our architecture solution.

  ### 11. Centralized Data and Easy Custom Dashboards Make Reporting Simple

**Rating:** 4.5/5.0 stars

**Reviewed by:** Yousra J. | Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 17, 2026

**What do you like best about Funnel?**

What I like most about Funnel is having all my data centralized in one platform. It makes performance analysis much simpler and clearer. I also find it very easy and quick to create custom dashboards, which allows me to adapt the reporting to my specific needs.

**What do you dislike about Funnel?**

Copying dashboards between different brands does not always work properly. The dashboard is copied, but the data does not always come through, which means I have to manually adjust it.

**What problems is Funnel solving and how is that benefiting you?**

Funnel allows me to centralize data from multiple platforms, such as GA4, Google Ads and Meta, in one place. This makes it easier to have a comprehensive view of performance across channels and simplifies the analysis and reporting process. It also saves time compared with having to collect and analyze data separately from each platform.

  ### 12. Accurate Data Pulls and Fast-Loading Dashboards with Funnel

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sadie F. | Senior Media Associate, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 18, 2026

**What do you like best about Funnel?**

Funnel is extremely helpful for pulling accurate data quickly. I can feel confident that the data is being pulled into the platform correctly, and the dashboards load quickly, making the overall process highly efficient.

**What do you dislike about Funnel?**

There aren’t many things I dislike about Funnel, but one minor inconvenience is that I’m unable to view different date ranges within the same dashboard. Having the flexibility to compare multiple date ranges in one dashboard would make the platform even more useful.

**What problems is Funnel solving and how is that benefiting you?**

Funnel helps us identify areas for optimization within our campaigns and efficiently aggregate data and integrate to other platforms for reporting. This makes Funnel an extremely valuable and useful tool in my day-to-day work. The support team is also very helpful and quick to respond when I need them.

  ### 13. Easy Platform Connections for Insightful, Up-to-Date Client Dashboards

**Rating:** 5.0/5.0 stars

**Reviewed by:** Matt D. | Managing Director, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 15, 2026

**What do you like best about Funnel?**

Funnel makes it easy to connect to the various marketing platforms our agency uses and to build insightful, client-facing marketing dashboards with up-to-date data.

**What do you dislike about Funnel?**

I haven’t come across too many pain points with Funnel, other than the fact that the cost can quickly spiral once you start adding more and more platforms or destinations. However, the Flexpoints system does make it easier to manage.

**What problems is Funnel solving and how is that benefiting you?**

Before adopting Funnel, our teams spent a significant part of every Monday manually pulling together Excel reports for clients. Not only was this time‑consuming, it also increased the risk of human error. Funnel has enabled us to create fully customised reporting dashboards, giving clients instant access to the data they need while freeing our teams to focus on meaningful optimisation work.

  ### 14. Convenient All-in-One Connectors and Great Support, with a Learning Curve

**Rating:** 3.5/5.0 stars

**Reviewed by:** Nicholas R. | Junior Data Analyst, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 16, 2026

**What do you like best about Funnel?**

Funnel is convenient as it puts all connectors together in one platform that is quite easy to use once you've learned your way around the platform. I use the Data Explorer the most. It is easy to connect with the customer team at Funnel and get support/training when onboarding.

**What do you dislike about Funnel?**

It can be difficult to get a grasp of the platform when you first start off. Also, the built-in AI isn't the most reliable, as it can sometimes provide inaccurate or unhelpful responses.

**What problems is Funnel solving and how is that benefiting you?**

Funnel brings in all data connectors together in one place, which is the biggest benefit to our business. Instead of checking several platforms at once, we can see all our marketing and ad data in one place.

  ### 15. A common place for all data sources

**Rating:** 4.0/5.0 stars

**Reviewed by:** Rebecka H. | Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 21, 2026

**What do you like best about Funnel?**

It's intuitive and good UI. As a beginner and when you're completely new to the tool, it was a bit overwhelming. But when I learned all the functionalities and how the platform works, I found the platform very intuitive.

**What do you dislike about Funnel?**

I find the data sources section a bit unstructured and overwhelming sometimes. If you need to import a lot of different clients, platforms, and breakdowns, it can quickly start to feel messy. At the same time, I’m not sure how it could realistically be improved.

**What problems is Funnel solving and how is that benefiting you?**

We need access to a lot of platform data, and with Funnel it’s easy to connect to different platforms through an API. It’s also a very beginner-friendly platform if you’re looking to pull and organize data without too much complexity. They can help you set up custom data sources as well, which I’ve found very helpful. Overall, it keeps all our data sources in one place, which is great for structure and makes everything easier to manage.

  ### 16. User-Friendly Drag-and-Drop with Seamless Data sources Integration

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google One Tap using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 15, 2026

**What do you like best about Funnel?**

Extremely user-friendly with a steep learning curve and an intuitive drag-and-drop interface. It integrates seamlessly with a wide variety of data sources, including Google Sheets, which makes it easy to consolidate data from multiple channels in one place.

**What do you dislike about Funnel?**

Data modeling and custom calculations feel quite limited. Notably, there is no COUNT DISTINCT function, which is a basic yet critical feature for many reporting needs. Additionally, visual customization could be improved, color selection for charts isn't supported, so colors are currently assigned at random.

**What problems is Funnel solving and how is that benefiting you?**

Funnel has been extremely helpful for consolidating our data sources, solving a major pain point we had with centralizing our metrics. The platform features an intuitive interface; once data ingestion is configured, non-technical business users can easily build their own dashboards. Having these built-in reporting capabilities makes data consumption straightforward without needing to rely on more complex BI tools. So far, the tool has excellent performance, the datasources are being updated on time, the dashboards work well and access is easy.

  ### 17. Rock-Solid Setup and Client-Loved Dashboards That Save Reporting Time

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kristin K. | Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 18, 2026

**What do you like best about Funnel?**

Once I have everything set-up, I rarely have to go back and edit any settings. Nothing breaks. Our previous provider constantly needed break/fixes and troubleshooting. Our clients love the dashboards too! Such a time saver for us in reporting now!

**What do you dislike about Funnel?**

While Funnel is intuitive to me, it isn't to all my colleagues so I'm often helping them troubleshoot. Usually, there are easy fixes. However, since they haven't spent as much time in the tool as I have, they often get frustrated.

**What problems is Funnel solving and how is that benefiting you?**

Data consolidation across platforms for total budget overviews is huge! And the dashboards are so much better than Data Studio so I save so much time there!

  ### 18. User-friendly and self-explanatory – a completely clear interface

**Rating:** 5.0/5.0 stars

**Reviewed by:** Hüsniye C. | Enterprise (> 1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**AI Translated:** This review has been translated from German using AI.

**Reviewed Date:** September 15, 2026

**What do you like best about Funnel?**

I really like the user-friendly interface. Everything is clearly structured and designed to be so self-explanatory that it can be easily used.

**What do you dislike about Funnel?**

When exporting data to other visualization tools, there are sometimes unclear explanations about what the best use cases are. Also, it is not always clear how data should be used most effectively. This could be significantly simplified or better documented.

**What problems is Funnel solving and how is that benefiting you?**

It helps us to unify, simplify, and visualize our data in one place. The whole process is very simple, and you can retrieve and visualize cohesive campaigns across all marketing channels, for example. It makes work easier on many levels.

  ### 19. Easy to Use and a Huge Time-Saver for Smaller Teams

**Rating:** 4.5/5.0 stars

**Reviewed by:** Will P. | Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 16, 2026

**What do you like best about Funnel?**

I love how easy to use it is. For a smaller company like us, a full, complex data warehouse with the staff time and expense that brings was out of reach. Funnel allows us to do the same in a really easy way, saving us time.

**What do you dislike about Funnel?**

I wish there were some more connectors to certain APIs, but that's it really!

**What problems is Funnel solving and how is that benefiting you?**

It's centralising all our data in a clean way. This is allowing us to see trends and insights we've never seen before. It's helped democratise data at our business like never before.

  ### 20. Easy implementation, intuitive interface, and responsive support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Martial T. | Responsable SEA, Leisure, Travel & Tourism, Mid-Market (51-1000 emp.)

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**AI Translated:** This review has been translated from English using AI.

**Reviewed Date:** September 16, 2026

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Funnel?**

Ease of implementation, simple and quick-to-learn interface, and responsive support from the teams. Additionally, numerous integrations are possible with all partners.

**What do you dislike about Funnel?**

There is no option to manually refresh the data: you have to wait for the crawl to happen automatically.

**What problems is Funnel solving and how is that benefiting you?**

Automatic integration and dashboard, easy to set up. Ability to aggregate data from all partners in one place, then share this aggregated data with external sources if needed.

  ### 21. One-Stop Shop for Tracking Ad Spend, Clicks, Impressions, and ROI

**Rating:** 4.5/5.0 stars

**Reviewed by:** Vivek P. | Senior Manager, Enterprise (> 1000 emp.)

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**Reviewed Date:** September 15, 2026

**What do you like best about Funnel?**

It's our one stop shop for all data related to spends clicks and impressions which help us track our day to day ROI for the various ads and campaigns we run.

**What do you dislike about Funnel?**

I’m unable to have any newly created ad set automatically update once it’s mapped to my user ID, and therefore it doesn’t get included in the scheduled exports.

**What problems is Funnel solving and how is that benefiting you?**

spends analysis, ROAS tracking, integration of the same to our various channel reports. Helps us worry less about attribution and manually tracking the spends from our end.

  ### 22. Easy-to-Understand UX and Smooth Cross-Platform Integrations

**Rating:** 4.0/5.0 stars

**Reviewed by:** Sultan D. | Mid-Market (51-1000 emp.)

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**Reviewed Date:** September 15, 2026

**What do you like best about Funnel?**

The UX is easy to understand. The integration across different platforms, and the ability to connect to many platforms, makes it much easier to work across systems and create reports.

**What do you dislike about Funnel?**

The Flexpoints aren’t really flexible. If I want to “try” a new connection, I have to increase my Flexpoints and pay more. I can’t simply test it for a week and then deactivate it again.

**What problems is Funnel solving and how is that benefiting you?**

It connects different data sources in one place and makes it easier to work without dealing with complicated raw data.

  ### 23. No-Code ETL with a Clean, Fast UI.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Anshul S. | Lead Consultant, Mid-Market (51-1000 emp.)

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**Reviewed Date:** September 15, 2026

**What do you like best about Funnel?**

There are multiple good things about this product.
1) Ease of doing ETL without any coding part.
2) Clean and fast UI

**What do you dislike about Funnel?**

The data source page can be customised. Sometimes it becomes very hard to find the correct source if you have many connector of the same type connected.

**What problems is Funnel solving and how is that benefiting you?**

For me personally, it would be about making it easier for companies like ours where we don't want to spend time againa and again for each client creating the same pipeline.

  ### 24. Quick Support and Fast Feature Updates from Funnel

**Rating:** 4.0/5.0 stars

**Reviewed by:** Salvador S. | Mid-Market (51-1000 emp.)

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**Reviewed Date:** September 21, 2026

**What do you like best about Funnel?**

I really appreciate the quick support we get from Funnel. When bugs come up and need fixing, they’re usually addressed in a timely manner. Funnel also rolls out new features fairly quickly, which helps us stay ahead in the industry.

**What do you dislike about Funnel?**

nothing I dislike. all issues are usually positively addressed.

**What problems is Funnel solving and how is that benefiting you?**

Aggregating all platforms we advertise and report with in one place. helps us getting and delivering insights promptly.

  ### 25. Seamless Paid Media Integrations

**Rating:** 5.0/5.0 stars

**Reviewed by:** Klaudia C. | Online Marketing Specialist, Small-Business (50 or fewer emp.)

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**Reviewed Date:** September 19, 2026

**What do you like best about Funnel?**

Funnel is a great data connector for us, seamlessly connecting the various paid media platforms we work with to our internal dashboards. The integration runs smoothly, and we can always count on the Funnel team for quick and reliable support.

**What do you dislike about Funnel?**

No improvements come to mind at the moment.

**What problems is Funnel solving and how is that benefiting you?**

Funnel is a reliable data connector between our paid media platforms and internal dashboards.

  ### 26. Connects All My Platforms for Easy, Centralized Management

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jana v. | Paid Search Manager, Enterprise (> 1000 emp.)

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**Reviewed Date:** September 15, 2026

**What do you like best about Funnel?**

I can connect all my different platforms, which makes it much easier to manage everything in one place.

**What do you dislike about Funnel?**

Sometimes I run into an error while mapping, but the team always helps me get it sorted out.

**What problems is Funnel solving and how is that benefiting you?**

It pulls all data streams from different platforms into one place in an easy, automated way, which saves me a lot of time.

  ### 27. Simple Linking of Data Sources

**Rating:** 4.5/5.0 stars

**Reviewed by:** Rainer G. | Head of Performance Advertising | Lead-Generation, Small-Business (50 or fewer emp.)

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**AI Translated:** This review has been translated from German using AI.

**Reviewed Date:** September 14, 2026

**What do you like best about Funnel?**

The simple linking of data sources

**What do you dislike about Funnel?**

Limiting the data history in data sources means that you can no longer change the configuration of long-connected data sources without losing data.

**What problems is Funnel solving and how is that benefiting you?**

We manage advertising campaigns on many advertising platforms. With funnel, we don't have to connect each advertising platform individually to our data warehouse, but can bundle everything through funnel.

  ### 28. Multi-Channel Analyses with Great Support

**Rating:** 4.0/5.0 stars

**Reviewed by:** Marina R. | Senior International E-Commerce Marketing Manager, Mid-Market (51-1000 emp.)

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**AI Translated:** This review has been translated from German using AI.

**Reviewed Date:** September 15, 2026

**What do you like best about Funnel?**

easy usability (once you're in) and fast support

**What do you dislike about Funnel?**

some data is incorrect, which you only realize when you compare the numbers 1 to 1 with the respective channel

**What problems is Funnel solving and how is that benefiting you?**

multichannel analyses, not all users need access to the actual accounts, but can simply view a shared dashboard (requiring fewer skills for analyses and approaches), simplicity for viewers

  ### 29. Easy to Use, Comprehensive Connectors, and a Highly Responsive Team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Matt M. | Owner, Marketing and Advertising, Enterprise (> 1000 emp.)

**Validated Reviewer:** Validated through LinkedIn

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** September 17, 2026

**What do you like best about Funnel?**

Sheer ease of use. Comprehensiveness of the connector library. Several times when a media platform has not been covered the team have built one within 6 weeks. General responsiveness of the team, they've always listened and always come up with answers

**What do you dislike about Funnel?**

Couple of minor technical issues of the row/date issue, and the search function in data explorer is a bit clunky but nothing to genuinely dislike

**What problems is Funnel solving and how is that benefiting you?**

We've had severe pipeline reliability in the past with partial fetches impacting the reliability of data sets. Since switching to funnel these issues have been eradicated

  ### 30. Intuitive Dashboards and Quick Start

**Rating:** 4.0/5.0 stars

**Reviewed by:** beate s. | Enterprise (> 1000 emp.)

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**AI Translated:** This review has been translated from German using AI.

**Reviewed Date:** September 17, 2026

**What do you like best about Funnel?**

Intuitive dashboards and quick deployment. Overall, everything seems clear and easy to understand.

**What do you dislike about Funnel?**

Sometimes I lack a bit of an overview of the different data fields, and I find creating custom fields a bit too complicated, although I really like the idea behind it.

**What problems is Funnel solving and how is that benefiting you?**

Quick visualization of campaign progress. Easily shareable reports without special registration.

  ### 31. Easy to Use with Fast, Competent Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Malte K. | Marketing, Small-Business (50 or fewer emp.)

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**Reviewed Date:** September 15, 2026

**What do you like best about Funnel?**

Ease of use and very fast and competent support!

**What do you dislike about Funnel?**

For gaming apps in particular, we require a lot of custom connectors or default connectors don't always exist.

**What problems is Funnel solving and how is that benefiting you?**

We don't need to maintain a dedicated database and APIs ourselves and makes it accessible without a dedicated data engineer in our company.

  ### 32. Easy to Navigate with Strong Integrations and Support.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Line J. | Channel & Insights Specialist , Enterprise (> 1000 emp.)

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**Reviewed Date:** September 21, 2026

**What do you like best about Funnel?**

The platform is easy to navigate. The number of integrations is very sufficient. Extensive onboarding and support. AI function is almost a 10/10.

**What do you dislike about Funnel?**

I have not yet discovered a specific dislike.

**What problems is Funnel solving and how is that benefiting you?**

Funnel helps me optimize my time on campaign reporting significantly whilst also enabling easier decision-making.

  ### 33. Powerful Data Exports That Deliver

**Rating:** 5.0/5.0 stars

**Reviewed by:** Will H. | Paid Search Associate, Mid-Market (51-1000 emp.)

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**Reviewed Date:** September 16, 2026

**What do you like best about Funnel?**

You can have the ability to export so much data.

**What do you dislike about Funnel?**

Find that connections break without notification and you have to go in and diagnose why a report or dashboard has broken.

**What problems is Funnel solving and how is that benefiting you?**

Exporting large amounts of data and exporting into a presentable and easy to use report/ dashboard.

  ### 34. Marketplaces Data

**Rating:** 4.0/5.0 stars

**Reviewed by:** Tristan A. | Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

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**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 16, 2026

**What do you like best about Funnel?**

It’s an easy way to connect to marketplaces like Amazon, or to documents, so I can analyze data more efficiently.

**What do you dislike about Funnel?**

The lack of connections with some marketplaces like Zalando for example

**What problems is Funnel solving and how is that benefiting you?**

Connect to Data Studio and have a lot of data about Amazon to adapt our strategy

  ### 35. User-Friendly with Multiple Connectors and Data Studio Export

**Rating:** 4.0/5.0 stars

**Reviewed by:** Federica V. | Expert Lead, Enterprise (> 1000 emp.)

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**Reviewed Date:** September 17, 2026

**What do you like best about Funnel?**

user friendly, export to data studio, multiple connectors, AI intelligence, very good support to fix issues, good performance

**What do you dislike about Funnel?**

some connectors are not present, the cost

**What problems is Funnel solving and how is that benefiting you?**

have a unique platform for multiple connectors, sharing data to team media, have export to dashboard, almost near live data

  ### 36. Easy, Comprehensive Media Data Hub That Saves Us Hours Every Week

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nigel Louis D. | Digital Media Supervisor, Mid-Market (51-1000 emp.)

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**Reviewed Date:** September 17, 2026

**What do you like best about Funnel?**

We house all our media data on funnel. Its easy to use, comprehensive and makes life much easier to report we save countless hours every week

**What do you dislike about Funnel?**

Troubleshooting and support could be faster at times

**What problems is Funnel solving and how is that benefiting you?**

Automation, streamlining data, customizing views, data aggregation

  ### 37. Easy Data Filtering With Dimensions That Speeds Up Error Spotting

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
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**Reviewed Date:** September 14, 2026

**What do you like best about Funnel?**

I like how easy it is to organize the filtering of data, with dimensions this becomes a very straightforward task and spotting mistakes is much faster.

**What do you dislike about Funnel?**

I dont like that it sometimes takes a long time to send data through exports, i appreciate it is a lot of data but sometimes i need to wait for hours

**What problems is Funnel solving and how is that benefiting you?**

I can gather data from multiple client channels that makes creating outputs for integral dashboards much easier

  ### 38. Easy-to-Use UI with the Integrations I Need Built In

**Rating:** 4.0/5.0 stars

**Reviewed by:** Charlotte P. | Enterprise (> 1000 emp.)

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**Reviewed Date:** September 14, 2026

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Funnel?**

UI - Ease of Use
Has most of the integrations I need as standard connectors

**What do you dislike about Funnel?**

Annual contract negotiations
Everything else is fine

**What problems is Funnel solving and how is that benefiting you?**

Getting data into our data warehouse without having to setup our own APIs

  ### 39. Great Data Standardization and Live Currency Conversion, But Missing Table Joins

**Rating:** 3.5/5.0 stars

**Reviewed by:** Anindya C. | Small-Business (50 or fewer emp.)

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**Reviewed Date:** September 15, 2026

**What do you like best about Funnel?**

Standardizing the data & live currency conversion

**What do you dislike about Funnel?**

No Joining function between tables and unnecessary date upload while uploading a csv

**What problems is Funnel solving and how is that benefiting you?**

It helps me to connect all our data sources and works like a hub

  ### 40. All Marketing Channels in One Place

**Rating:** 4.0/5.0 stars

**Reviewed by:** Lewis G. | Paid Media Executive, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

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**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 15, 2026

**What do you like best about Funnel?**

The aggregation of all marketing channels

**What do you dislike about Funnel?**

Sometimes it can be unclear how dimensions/metrics map. Additionally the refresh rate can take some time

**What problems is Funnel solving and how is that benefiting you?**

Monitoring channel performance and comparison of results between channels

  ### 41. Easy Report Building with Smooth Data Source Coordination

**Rating:** 4.5/5.0 stars

**Reviewed by:** Paul-Idris L. | Acquisition Marketing Manager, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

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**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 16, 2026

**What do you like best about Funnel?**

The way we build some reports easily and coordination of all data source

**What do you dislike about Funnel?**

You can't choose the color of each graphic

**What problems is Funnel solving and how is that benefiting you?**

Combining all the data using joins and common connectors.

  ### 42. A Very User-Friendly ETL Tool for Non-Technical Users

**Rating:** 5.0/5.0 stars

**Reviewed by:** Margaret H. | Senior Director of Analytics, Small-Business (50 or fewer emp.)

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**Reviewed Date:** September 18, 2026

**What do you like best about Funnel?**

very user friendly ETL tool for non technical users

**What do you dislike about Funnel?**

the flexpoint usage can be annoying but its their business model

**What problems is Funnel solving and how is that benefiting you?**

ETL, data piping for our organization and clients

  ### 43. Multi purpose data connection solution for Paid Media

**Rating:** 5.0/5.0 stars

**Reviewed by:** Bartosz S. | Media Data Analyst, Mid-Market (51-1000 emp.)

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**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 15, 2026

**What do you like best about Funnel?**

There’s a wide availability of connectors, and the platform is easy to use. Customer support is great, the UI/UX is strong, and the price feels reasonable. AI support is also available when needed.

**What do you dislike about Funnel?**

Not every connector is available, only UTF-8 files are available for custom uploads

**What problems is Funnel solving and how is that benefiting you?**

Data collection from multiple data sources, that is used for Data Analytics in company. Data exports are fast and efficient.

  ### 44. Plenty of Connectors and Easy to Use

**Rating:** 4.5/5.0 stars

**Reviewed by:** Swen S. | Senior Paid Search & Affiliates Manager, Mid-Market (51-1000 emp.)

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**Reviewed Date:** September 16, 2026

**What do you like best about Funnel?**

the number of connectors and ease of use

**What do you dislike about Funnel?**

The tool is quite complex and takes time to get used to

**What problems is Funnel solving and how is that benefiting you?**

aggregating different data sources into one

  ### 45. Excellent Integrations Across All Major Paid & Social Media Platforms for Data Analysis

**Rating:** 5.0/5.0 stars

**Reviewed by:** Munavvar M. | Deputy Assistant Manager, Marketing and Advertising, Small-Business (50 or fewer emp.)

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**Reviewed Date:** November 19, 2025

**What do you like best about Funnel?**

The free plan provides integration with nearly all major social media platforms and paid channels, including Facebook, Instagram, YouTube, and Google Ads. Connecting it to Looker Studio (formerly Google Data Studio) is very straightforward. There are numerous connectors available, such as Amazon, Apple, Meta, Google Ads, Analytics, and Search Console—truly more options than I expected.

**What do you dislike about Funnel?**

Nothing, I'm satisfied with it's features.

**What problems is Funnel solving and how is that benefiting you?**

Funnel.io assisted me with integrating data analysis for Instagram and Facebook across our social media platforms, covering both organic and paid growth as well as analytics. Since Looker Studio does not provide any free connectors for Instagram, Facebook, or Meta Ads by default, Funnel.io made it possible for me to easily create a visualization dashboard. I no longer needed to extract data into Google Sheets and then connect it to Looker. To my surprise, I was able to handle all my integrations and data visualizations within the free tier, which exceeded my expectations.

  ### 46. Great for connecting data sources and visualising with consistent fields

**Rating:** 4.5/5.0 stars

**Reviewed by:** Muhammad Abdullah S. | CRM Campaign Manager, Enterprise (> 1000 emp.)

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**Reviewed Date:** November 18, 2025

**What do you like best about Funnel?**

Funnel makes it very easy to connect all our relevant marketing and analytics data sources in one place and keep them synced automatically. I really like how the connected fields work – once the mappings are set up, building visualisations and reports is straightforward and consistent across channels. It saves us a lot of manual work and gives us a much clearer, unified view of performance.

**What do you dislike about Funnel?**

There is a bit of a learning curve when you first start configuring data sources and field mappings, especially if you have a complex setup. Some connectors and transformations can also take a while to process when large volumes of data are involved. I would also like to see more in‑tool guidance and templates for common dashboards so new users can get value faster.

**What problems is Funnel solving and how is that benefiting you?**

Funnel is basically our peace treaty with messy marketing data. Before it, we were Frankensteining reports together from a dozen platforms, copy‑pasting into spreadsheets and hoping the columns lined up. Now Funnel hoovers up all our sources, tidies them, and serves everything as clean, connected fields straight into our dashboards. The result: far less time wrestling CSVs, far more time actually understanding performance and making smart decisions

  ### 47. Collaborative, Engaging Team—But Occasional Data Issues Are Hard to Explain

**Rating:** 3.5/5.0 stars

**Reviewed by:** Nithika S. | Marketing Data Scientist, Mid-Market (51-1000 emp.)

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**Reviewed Date:** September 17, 2026

**What do you like best about Funnel?**

Very collaborative, timely, engaging people to work with

**What do you dislike about Funnel?**

Data issues pop up that are difficult to explain

**What problems is Funnel solving and how is that benefiting you?**

Mmm modeling is helping us determine incrementality

  ### 48. Extremely Intuitive Platform for Media Campaign Reporting

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a review partner

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** April 22, 2026

**What do you like best about Funnel?**

Funnel is an extremely intuitive and easy platform to use for data transformation and reporting on media campaigns.

**What do you dislike about Funnel?**

Some visuals and data transformations could be improved, but I understand there’s a roadmap for more visual functionality in the future.

**What problems is Funnel solving and how is that benefiting you?**

We needed a tool that could easily take client media data and turn it into clean, informative reports that clearly show the data. Funnel does exactly that. It’s much quicker and cheaper than the other alternative we used to use. Their onboarding team was also really helpful, and they continue to be great support.

  ### 49. Great Platform for Reviewing Marketing Channel Performance in One Place

**Rating:** 4.0/5.0 stars

**Reviewed by:** Raza R. | Digital Marketing Specialist, Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Organic:** Organic review. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** March 13, 2026

**What do you like best about Funnel?**

Very good platform to review performance of difference marketing channels in one place. Else it’s very hard to review that in each individual channel

**What do you dislike about Funnel?**

It’s a bit expensive than competitors. Could do much better if subscription prices are reconsidered

**What problems is Funnel solving and how is that benefiting you?**

Helping a lot to gather marketing data in one place for analysis and helping making an informed decision. Which channel or campaign to invest in further, where to cut further budgets

  ### 50. User-Friendly and Seamless Data Integration Across Platforms

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dunanjay C. | Performance Manager, Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through Google using a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** December 18, 2025

**What do you like best about Funnel?**

Been using it for close to 8 years, I love that it's user friendly and is able to easily pull data from all our major platforms.

**What do you dislike about Funnel?**

It can get expensive when you need integrations with Tableau or Snowflake. I wish these were baked into the basic costs.

**What problems is Funnel solving and how is that benefiting you?**

Helps our agency get marketing data from our platforms over to a visualization tool. Also helps with cleaning and sorting data into custom metrics and dimensions to make it more client friendly.


## Funnel Discussions
  - [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) - 1 comment, 1 upvote
  - [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) - 1 comment, 1 upvote
  - [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) - 1 comment, 1 upvote
  - [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) - 1 comment

- [View Funnel pricing details and edition comparison](https://www.g2.com/products/funnel/reviews?section=pricing&secure%5Bexpires_at%5D=2026-09-21+11%3A57%3A18+-0500&secure%5Bsession_id%5D=a09833d6-15a4-4277-af9a-aadf092a869c&secure%5Btoken%5D=933681ecf5d85f38f5ac2bbf6d2bf4fc2efa684c8851fdbaf1a9f2e2d609b9d0&format=llm_user)

## Funnel Features
**Metrics**
- Sessions - Digital Analytics
- Engagement
- Entry and Exit Pages
- Standard Event Tracking
- Custom Event Tracking
- Retention
- Return
- Conversions
- Funnels

**Management**
- Reporting
- Auditing

**Reporting**
- Real-Time Reporting
- Trending
- Retroactive Reporting
- Segmentation
- Mobile Reporting
- Unification Across Devices
- Custom Reports and Dashboards

**Marketing Operations**
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access
- Spend Management
- Multi-Channel Data Collection
- Engagement Tracking
- Keyword Tracking
- Behavior Tracking
- Campaign Tracking
- Conversion Tracking
- SEO Management
- Tag Management
- Real-Time Data
- Activity Tracking
- Click Tracking
- Contact Management
- Content Management
- Lead Management
- Email Management
- Campaign Management
- Channel Management
- Template Management
- Workflow Management

**Functionality**
- Extraction
- Transformation
- Loading
- Automation
- Scalability
- Non-Relational Transformations
- Data Extraction

**Additional Functionality**
- Data Mapping
- Monitoring
- Charting
- Integration Management
- Reporting/Analytics
- Ad hoc Analysis
- Access Controls/Permissions
- API
- Match & Merge
- Real-Time Monitoring
- Metadata Management
- Pipeline Management
- Job Scheduling
- Dashboard Creation
- Data Storage Management
- Multiple Data Sources
- Data Import/Export
- Generative AI
- Data Quality Control
- Data Connectors
- Customizable Reports
- Single Sign On
- Version Control
- Visual Analytics
- Accounting Integration
- Real-Time Data
- eCommerce Management
- AI Copilot
- CRM
- Data Visualization
- SSL Security
- Search/Filter
- Real-Time Analytics
- Data Capture and Transfer
- Collaboration Tools
- Performance Management
- Data Synchronization
- Drag & Drop
- Data Replication
- Activity Dashboard
- Database Support
- Workflow Management
- Alerts/Notifications
- Predictive Analytics
- Data Migration
- Third-Party Integrations
- Reporting & Statistics
- Data Analysis Tools

**Other**
- Campaign Tracking
- E-Commerce

**Campaign Activity**
- Campaign Insights
- Reports and Dashboards
- Campaign Stickiness
- Multichannel Tracking
- Brand Optimization
- Predictive Analytics
- Multi-Campaign
- Campaign Analytics
- Website Analytics
- Conversion Rate Optimization
- Drip Campaigns
- Visual Analytics
- Real-Time Analytics
- Customizable Reports

**Agentic AI - Marketing Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance
- Third-Party Integrations
- Social Media Integration

**Agentic AI - Digital Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance
- Decision Making

**Additional Functionality**
- Event Marketing
- Social Promotion
- Multi-Channel Marketing
- Generative AI
- Data Import/Export
- Lead Generation
- Campaign Segmentation
- Customizable Forms
- Reporting & Statistics
- Monitoring
- AI Copilot
- Customizable Templates
- Email Templates
- Web Forms
- Lead Capture
- Customizable Branding
- Real-Time Reporting
- Campaign Planning
- A/B Testing
- CRM
- Customer Segmentation
- Campaign Scheduling
- Alerts/Notifications
- Autoresponders
- Drag & Drop
- Event Triggered Actions
- Email Marketing
- API
- Customizable Fields
- Contact Database
- Data Visualization
- Ad hoc Reporting
- Performance Metrics
- Data Source Connectors
- Search/Filter
- Multi-Channel Attribution
- Customer Journey Mapping
- KPI Monitoring
- Cohort Analysis

**Administration**
- API / Integrations
- Performance and Reliability
- User, Role, and Access Management

## Top Funnel Alternatives
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