Funnel Reviews & Product Details

Funnel is the leading marketing intelligence platform, designed to help marketers with reporting, measurement and data management. It integrates with over 500 data sources, ranging from social media, to advertising tools, e-commerce platforms and CRM systems to provide a complete overview of marketing performance. The platform automates data collection and transformation, eliminating the need for manual spreadsheets or custom-built integrations. Users can consolidate disparate data into a single, structured format that is accessible for analysis and reporting. Key functionalities include: Reporting Dashboards: Funnel allows users to create interactive dashboards that highlight performance metrics and trends across different channels. These dashboards help marketing teams understand the effectiveness of their campaigns and share insights with stakeholders. Performance Measurement: The platform supports advanced analytics to evaluate marketing spend and ROI. By tracking performance at a granular level, teams can identify high-performing strategies and allocate budgets more effectively. Data Integration and Export: Funnel provides seamless integration with popular data warehouses and business intelligence tools. Users can export clean, unified data to their preferred analytics environment for deeper exploration. With a user-friendly interface and flexible configuration options, Funnel is suitable for businesses of all sizes. The platform serves over 2,000 customers worldwide, including companies like Home Depot, Havas Media, and Samsung, helping them make informed, data-driven decisions without the need for extensive technical expertise.

Product Website

Seller

Funnel

Discussions

Funnel Community

Languages Supported

English

Product Description

Funnel is a marketing analytics software for e-commerce companies and online marketers. Funnel automatically collects data from all your advertising platforms and connects it with your conversion data. Book a demo today! -> https://funnel.io/

Overview by

Adam Blomberg

Pricing

Pricing provided by Funnel.

Starter

Free

View More Pricing Information

Funnel Integrations

(2)

Verified by Funnel

Funnel Media

Funnel Demo - All your marketing data in one Hub

Funnel’s Data Hub is the foundation to advancing your marketing intelligence.

Funnel Demo - Connect all your marketing data

Collect data from more than 500 marketing and sales platforms in a few clicks

Funnel Demo - Easily flow between spotting correlations and understanding the details behind them

Smart API optimization, a data model built specifically for marketing data, and transformations that preserve your original data put you in position to steal the spotlight.

Funnel Demo - Dashboards that take center stage

Telling a compelling story with your data couldn’t be easier, or faster, thanks to Funnel Dashboards. With our reporting tools, you’re not just observing data, you're engaging with it and unlocking potential at every level.

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Munavvar F.

Deputy Assistant Manager

Marketing and Advertising

Small-Business (50 or fewer emp.)

11/19/2025

"Excellent Integrations Across All Major Paid & Social Media Platforms for Data Analysis"

5/5

What do you like best about Funnel?

The free plan provides integration with nearly all major social media platforms and paid channels, including Facebook, Instagram, YouTube, and Google Ads. Connecting it to Looker Studio (formerly Google Data Studio) is very straightforward. There are numerous connectors available, such as Amazon, Apple, Meta, Google Ads, Analytics, and Search Console—truly more options than I expected. Review collected by and hosted on G2.com.

What do you dislike about Funnel?

Nothing, I'm satisfied with it's features. Review collected by and hosted on G2.com.

What problems is Funnel solving and how is that benefiting you?

Funnel.io assisted me with integrating data analysis for Instagram and Facebook across our social media platforms, covering both organic and paid growth as well as analytics. Since Looker Studio does not provide any free connectors for Instagram, Facebook, or Meta Ads by default, Funnel.io made it possible for me to easily create a visualization dashboard. I no longer needed to extract data into Google Sheets and then connect it to Looker. To my surprise, I was able to handle all my integrations and data visualizations within the free tier, which exceeded my expectations. Review collected by and hosted on G2.com.

Muhammad Abdullah S.

CRM Campaign Manager

Enterprise (> 1000 emp.)

11/18/2025

"Great for connecting data sources and visualising with consistent fields"

4.5/5

What do you like best about Funnel?

Funnel makes it very easy to connect all our relevant marketing and analytics data sources in one place and keep them synced automatically. I really like how the connected fields work – once the mappings are set up, building visualisations and reports is straightforward and consistent across channels. It saves us a lot of manual work and gives us a much clearer, unified view of performance. Review collected by and hosted on G2.com.

What do you dislike about Funnel?

There is a bit of a learning curve when you first start configuring data sources and field mappings, especially if you have a complex setup. Some connectors and transformations can also take a while to process when large volumes of data are involved. I would also like to see more in‑tool guidance and templates for common dashboards so new users can get value faster. Review collected by and hosted on G2.com.

What problems is Funnel solving and how is that benefiting you?

Funnel is basically our peace treaty with messy marketing data. Before it, we were Frankensteining reports together from a dozen platforms, copy‑pasting into spreadsheets and hoping the columns lined up. Now Funnel hoovers up all our sources, tidies them, and serves everything as clean, connected fields straight into our dashboards. The result: far less time wrestling CSVs, far more time actually understanding performance and making smart decisions Review collected by and hosted on G2.com.

Ya Hui Debbie K.

Director of Marketing

Mid-Market (51-1000 emp.)

8/22/2025

"Not a flexible and scalable software"

0/5

What do you like best about Funnel?

It used to be affordable and came with support, but then they changed their model and no longer provide support. They do have a great connector for Looker Studio, but there are limits on how much data you can connect from each platform, which is the same issue with other ETL tools. Review collected by and hosted on G2.com.

What do you dislike about Funnel?

They have time zone issues with their support. At the core, they are just an ETL tool, so you can’t do much beyond that. They charge fees even for basic connectors like Power BI. Their new models are expensive, and they also require a 30-day notice for cancellations. Their support, especially Hannah, is not very friendly. Unfortunately, the software is not very scalable when connecting to different platforms. Review collected by and hosted on G2.com.

Jeff M.

Sr Director of Finance

Mid-Market (51-1000 emp.)

6/4/2025

"Funnel Does a Great Job Aggregating Media Sources from Various Platforms"

3.5/5

What do you like best about Funnel?

Funnel has access to a lot of connections that are critical for a eComm business Review collected by and hosted on G2.com.

What do you dislike about Funnel?

Not an issue per se but Funnel is only as good as the other services you have in your data stack. You will want to layer in a good data warehouse and visualization tool to transform the data being collected into something actionable. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

11/20/2025

"Top-Tier Tool for Centralizing Data Across Platforms"

5/5

What do you like best about Funnel?

Top-tier tool to centralise all your data across platforms Review collected by and hosted on G2.com.

What do you dislike about Funnel?

For a beginner it could be a lot to digest Review collected by and hosted on G2.com.

charles h.

Head of Programmatic

Small-Business (50 or fewer emp.)

8/12/2025

"Awesome platform but lots of API limitations"

4/5

What do you like best about Funnel?

Easy to use and organize datas. The possibility to do custom views is great if you need to duplicate / manage / standardize your workflow Review collected by and hosted on G2.com.

What do you dislike about Funnel?

Some platforms dimensions are not available, forcing us to manually upload batch of dataset. But 70 to 80% of what we need is native. Review collected by and hosted on G2.com.

Veronica G.

Ppc specialist

Mid-Market (51-1000 emp.)

7/15/2025

"It has been very useful to me!"

5/5

What do you like best about Funnel?

Being able to have all the analytics in one place is really useful and has allowed me to organize my work better. I recommend it to all marketing professionals especially. Review collected by and hosted on G2.com.

What do you dislike about Funnel?

Many options and results sometimes make me a little lost, but in reality, it's not a bad thing to have several things. Review collected by and hosted on G2.com.

Danilo .

Recruiter

Small-Business (50 or fewer emp.)

7/11/2025

"Amazing marketing intelligence experience"

5/5

What do you like best about Funnel?

The most helpful thing is that it saves me a lot of hours of work with its automated reports. Review collected by and hosted on G2.com.

What do you dislike about Funnel?

No downsides I've come across so far in my experience Review collected by and hosted on G2.com.

Chris G.

Senior Manager, Marketing Insights & Optimization

Mid-Market (51-1000 emp.)

5/6/2024

"Fantastic tool for agencies and business to collect and organize your marketing data"

5/5

What do you like best about Funnel?

- Easy to use and onboard and maintain for those looking for low code/no code solutions

- Numerous connectors available for various platforms

- Flexible File Import tool for platforms not available natively

- Easy to export to tools such as PowerBI, Tableau, and Looker Studio

- Data exploration tool works well for quick, ad hoc analysis

- Customer support is responsive when running into data connections and cleanup issues

- Robust custom dimension and metrics tool to clean up data that is initially dirty Review collected by and hosted on G2.com.

What do you dislike about Funnel?

- Organization and pruning of data sources could be better. Requires a very disciplined self-imposed best practices to keep things organized and remove what connections are not being used.

- Depending on size of agency of company, it is very easy to use up all of your flexpoints. Review collected by and hosted on G2.com.

Response from Christian Hagberg of Funnel

edit

Thank you for sharing such a detailed review! We're glad to hear that Funnel's ease of use, flexibility, and connectors are helping you manage your data efficiently, especially in a one-person department—impressive work!

We appreciate your feedback on data source organization and flexpoints. Keeping things tidy is definitely key, and we’re always looking for ways to make it easier. If you ever need support in setting up best practices or managing flexpoints, we’re happy to help!

Stanley H.

Small-Business (50 or fewer emp.)

3/20/2024

"Easy to use and do everything you want + amazing support"

4.5/5

What do you like best about Funnel?

The best thing I've found while using it is you can almost do EVERYTHING you would like to, and it is quite easy to figure out.

And if you can't do something, the amazing staff will help you so quickly and if it's possible they know it.

Integration is effortless, takes 5 mins. Review collected by and hosted on G2.com.

What do you dislike about Funnel?

when creating dimensions, and you need to build within it for Google, Meta, etc, there is no way to copy things across so you end up spending so much unnecessary time doing it.

Also more freedom for your own if-when coding when building dimensions/metrics would allow you do see EXACTLY what you want to. Review collected by and hosted on G2.com.

Response from Ray Banks of Funnel

edit

Thank you for your kind words, Stanley! We're so happy that you're getting good use out of funnel and I'll share your feedback with the team.