API is accessible and well-documented. You can pull any data you need and build automated reports the way it works for your team, not the way the platform wants you to. No need to rely on built-in dashboards or manual exports.

What I appreciate most is how easy it is to connect advertising partners such as Applovin, unity Ads, Meta, Google Ads and Mintegral. The attribution data is laid out clearly and is simple to interpret, which lets me compare performance across channels fastest without having to export everything into a spreadsheet. When I need to, its also easy to make reL time performance adjustments.

This is probably the feature I appreciate most. A lot of fraud tools only tell you there's a problem after the damage is already done, which usually means spending time chasing refunds and sorting through bad data. Adjust takes a much more proactive approach by blocking fraudulent installs—things like click injection and SDK spoofing—in real time before they're ever attributed. From a marketer's perspective, that's huge. It keeps our attribution data clean, so we're making campaign decisions based on real users instead of bot traffic. That means better optimization, more confidence in reporting, and less wasted budget. In our experience, the savings alone can easily justify the investment.