# MobileAction Reviews **Vendor:** MobileAction **Category:** [Digital Advertising Intelligence Software](https://www.g2.com/categories/digital-advertising-intelligence) **Average Rating:** 4.4/5.0 **Total Reviews:** 113 ## About MobileAction Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games for organic and paid user acquisition. It is the go-to platform for app marketers aiming for the top charts on the App Store and the Google Play Store, trusted by industry giants like Entain, IGG, Zalando, Playtika, and Adidas. MobileAction lets app marketers; - Automate and optimize Apple Search Ads campaigns with advanced, AI-driven solutions of SearchAds.com. - Access data on 90M+ ad creatives, 100K+ publishers, and market trends to sharpen the competitive edge with Ad Intelligence. - Use central information on organic keywords and creative strategies for the App Store and Google Play Store with ASO Intelligence. - Optimize search results campaigns according to targeted insights on any app, keyword, and competitor with Search Ads Intelligence. - Get in-depth data to produce more appealing custom product pages with CPP Intelligence. - Position apps more effectively with market data for both the App Store and Google Play Store with Market Intelligence. - Dive into detailed performance analytics for any app or game on the Google Play Store and the App Store with App Intelligence. - Access and customize all app store data to create tailored dashboards for unique needs with custom solutions. - Grow apps and games with professional support for ASO and Apple Search Ads. With data from 90M+ creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 500K+ advertisers, MobileAction lets app marketers step into the future of app optimization. ## MobileAction Pros & Cons **What users like:** - Users appreciate the **ease of use** of MobileAction, enjoying seamless integration and straightforward functionality. (19 reviews) - Users highlight the **seamless integration and responsive support** of MobileAction, making campaign management effortless and effective. (17 reviews) - Users value the **responsive customer support** of MobileAction, which enhances their campaign optimization and overall experience. (16 reviews) - Users praise the **responsive and helpful customer support** at MobileAction, enhancing their experience and campaign optimization. (13 reviews) - Users find the **valuable insights** from MobileAction enhance campaign optimization and streamline day-to-day workflow effectively. (12 reviews) - Users value the **effective keyword research capabilities** of MobileAction, greatly enhancing their ASO efforts and insights. (10 reviews) - Time-saving (10 reviews) - Competitor Analysis (9 reviews) - Time-Saving (9 reviews) - Analytics (8 reviews) **What users dislike:** - Users face a **steep learning curve** , particularly if they are not familiar with ASO metrics and advanced features. (4 reviews) - Users note the **limited features** on the dashboard, impacting accessibility to real-time ranking data compared to the Live tab. (4 reviews) - Users report **data inaccuracies** within MobileAction metrics, leading to confusion and concerns over reliability. (3 reviews) - Users report a **difficult learning curve** for MobileAction, especially for those unfamiliar with ASO metrics and features. (3 reviews) - Users note that MobileAction can be **expensive** , particularly for smaller developers or startups with limited budgets. (3 reviews) - Lack of Information (3 reviews) - Users find the **poor interface design** of MobileAction challenging, complicating navigation and customizations for effective use. (3 reviews) - Steep Learning Curve (3 reviews) - Time-consuming (3 reviews) - Time-Consuming (3 reviews) ## MobileAction Reviews ### 1. Perfect for managing both ASA and ASO in one place **Rating:** 5.0/5.0 stars **Reviewed by:** Timofei O. | ASO & ASA manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2025 **What do you like best about MobileAction?** I work on both ASA and ASO, and MobileAction has been a huge time-saver for me. What I really like is how the platform is structured - there’s AdsManager for paid campaigns and the many ASO tools, and switching between the two is seamless. AdsManager is really easy to use. It lets you manage everything — from keywords to creative sets — in one place, which makes it much easier to optimize campaigns. I also like that you can handle multiple apps from the same dashboard, so you don’t have to switch between different accounts all the time. On the ASO side, I rely heavily on MobileAction for keyword research. The visibility score, competitor tracking, and keyword suggestions are all incredibly helpful for identifying high-potential terms and measuring progress. For ASO, I mainly use it for keyword research and competitor tracking. For example, the ASO reports and keyword trends give me a clear view of what’s working and where there’s room to grow. **What do you dislike about MobileAction?** Since the platform is quite large and full of features, I occasionally run into small bugs or glitches. But to be fair, the CMS manager and support team are quick to respond and fix things. So honestly, it just turns into a short coffee break before I’m back to work — not really a big deal. **What problems is MobileAction solving and how is that benefiting you?** MobileAction helps me solve one of the biggest challenges in mobile marketing: managing both paid and organic growth in one place. Instead of juggling multiple tools for ASA and ASO, I can handle everything — from keyword optimization to creative performance and competitor insights — within a single platform ### 2. efficient and rewarding partnership **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2025 **What do you like best about MobileAction?** i like best the easy usage of the platform. implementation of idea's we come up with together are very quick. daily usage of the tool. integration is simple. there are many features to use, as well as ones being developed. **What do you dislike about MobileAction?** they are certain metrics that some times not make sense within ads managers - not the imported ones for AA, but those developed within mobile action. creative tab seems also slightly weird, when looking into a specific app and where they publish seems a bit off. **What problems is MobileAction solving and how is that benefiting you?** currently our main problem is the ability to test out CPPs, and mobile action took our feedback and generate a tool just for that. an additional problem they solve is the simplicity of uploading multiple CPPs at once, rather the Apple's UI which doesn't give you this ability. not a problem, but time saving, which is just as important, the ability without a report to see impression share per Keyword, makes my job being done faster. ### 3. Solitaire Grand Harvest **Rating:** 4.0/5.0 stars **Reviewed by:** Tom K. | User Acquisition Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2025 **What do you like best about MobileAction?** The CPP testing tool, since you launched this tool I was able to increase significantly the amount of test im doing **What do you dislike about MobileAction?** I'd be happy if I had more places to see how our competitors are working within Apple Search Ads- more keyword details, budgets, and so on. I think the advantage of Mobile Action is its competitor analysis, which is a point missing in Apple Search for me. **What problems is MobileAction solving and how is that benefiting you?** As I said, for me the CPP is the most important thing. It also helps me understand the SOV without needing to download reports from Apple Search. In terms of creatives, it gives me the advantage of understanding my competitors’ creative strategies. ### 4. Excellent Platform and Outstanding Support from MobileAction **Rating:** 5.0/5.0 stars **Reviewed by:** Karin A. | UA manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2025 **What do you like best about MobileAction?** MobileAction provides valuable insights with seamless integration, easy setup, and features that support my work with a daily frequency of use. The platform is straightforward, but what truly elevates the experience is the customer support — our CSM has been consistently responsive, helpful, and proactive in guiding us to optimize campaigns effectively. **What do you dislike about MobileAction?** Any issues I’ve encountered were addressed very quickly by the team, and they continue to release new features regularly, which keeps improving the platform. **What problems is MobileAction solving and how is that benefiting you?** MobileAction helps me optimize and manage my campaigns more effectively by providing the insights and looks I need to make informed decisions and adjust strategies quickly. ### 5. Practical Tool for Smarter Campaign Decisions **Rating:** 4.0/5.0 stars **Reviewed by:** Jimmy . | Global PPC Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about MobileAction?** MobileAction has been really useful for refining our campaigns. The A/B testing feature makes it easy to see what works, and the keyword tracking gives us a clearer view of where we stand against competitors. The customer support team is highly responsive and helpful. **What do you dislike about MobileAction?** The platform’s A/B testing and competitive insights are excellent, though the interface can feel a bit limited when drilling down into specific segments or custom reports. **What problems is MobileAction solving and how is that benefiting you?** MobileAction’s A/B testing capabilities help us quickly validate creative and messaging ideas before rolling them out widely. ### 6. Essential tool for ASA, ASO, and Combining the two **Rating:** 5.0/5.0 stars **Reviewed by:** Sara S. | Sr Global Marketing Manager, Mobile, Enterprise (> 1000 emp.) **Reviewed Date:** February 10, 2025 **What do you like best about MobileAction?** We came over from a competitor product due to a few reasons, luckily this opened us to scoping where a lot of products we wanted were already made available to MobileAction + SearchAds. OVERALL - Easy integration - starting with Apple Search Ads (ASA) and eventually our Mobile Measurement Partner (MMP) - Responsive customer support - We provide feedback constantly via slack and find most product or general questions are answered instantly - Ability to integrate and review performance across ASO + ASA bringing keywords is easy - This tool has become an integral part of our day to day on ASA. The automations help us make well thought out bid updates on a daily/weekly/monthly without us diving too deep, taking out the guess work PAID - Budget automations whether to average daily budget similar to the platform and daily cap to pause campaigns when daily spend is hit - There aren’t limits to ways to optimize we currently have our campaigns optimizing to Install, share of voice (SoV - new), top of funnel event, down funnel event, and eventually revenue - Ability to create alerts based on SoV on brand terms so we know when a competitor is bidding up on us. - Reporting in local currency and USD this was a big challenge for us as previous competitor we used didn’t have a way to view local with a USD conversion - Ability to automate discovery campaigns to find the best keywords and push it to a holding campaign for us as an exact match ORGANIC - One of the bonuses for us is having one product that we can do ASO + ASA on, allowing us to just have one contract versus two - The data from MobileAction is what our ASO agency uses and pulls data from - View CPPs of competitors and compare keywords **What do you dislike about MobileAction?** Not all products are perfect and there is always room to improve. The team is open to feedback and work hard to address our concerns. I found as the product is very robust, it takes awhile to figure out all the bells and whistles. These also tend to be more wishes than dislikes, but I wish there was a way to automate our incrementality/switchback tests, multiselect using hot keys like shift, and being able to filter or create pivot tables. A few of these I know are currently on the roadmap. **What problems is MobileAction solving and how is that benefiting you?** MobileAction solved needs for multiple things: combining strategy between ASO and ASA, optimize towards multiple events and goals, optimize to revenue, search for new keywords in various languages, flag competitors pushing us, helping us stay on budget, view CPP of competitors and compare keywords, view local currency in USD, and set automations to bids regularly. ### 7. Overall I am satisfied but need improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Steve H. | PPC Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2025 **What do you like best about MobileAction?** 1. The account manager (Rebecca) is very helpful and available 2. We get emails with interesting insights **What do you dislike about MobileAction?** 1. We don't get enough recommendations how to improve our performances 2. lack of experience in the trading vertical **What problems is MobileAction solving and how is that benefiting you?** 1. ability to see conversions from Apple Ads 2. Analysing competitors activity ### 8. One of the best ASO tools out there until business policy changed... **Rating:** 2.5/5.0 stars **Reviewed by:** Newaz C. | Marketing Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2019 **What do you like best about MobileAction?** Provides keywords, marketing, & ad intelligence. You can do keywords research on your competitors and see what they're doing. Provides in depth details about all apps. UI/UX is solid too. **What do you dislike about MobileAction?** Maybe the plans for the features/pricing that comes with it. BAD BUSINESS PRACTICE TO REMOVE FEATURES AND CHANGING CUSTOMERS PAID PLAN... **Recommendations to others considering MobileAction:** one of the more intuitive aso tools out there. **What problems is MobileAction solving and how is that benefiting you?** Finding my app ranking in the app store. To see my keyword rankings and estimated users/revenue. Provides analytical data. ### 9. Essential Tool for Streamlined ASA Optimization **Rating:** 5.0/5.0 stars **Reviewed by:** Fatih T. | User Acqusition Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2024 **What do you like best about MobileAction?** MobileAction and its product Search Ads is one of the tools we use in our User Acqusition activities and marketing strategies, particularly in market research and Apple Search Ads (ASA) optimization. One of the best thing i can say about them is their customer support, which is always ready to answer us with any questions and advise us to help reach our KPI's. Also MobileAction's automation feature has immensely improved our ASA optimization tasks. Hence, we can focus more on strategy rather than dealing with manual tasks and fine tuning the campaings. MobileAction also offers automation templates which are ready to use rules for those who are unfamiliar with automation. MobileAction and Search Ads is currently essential part of our daily workflow. **What do you dislike about MobileAction?** While the UI of Search Ads is practical, it may take some getting used to. Also, the filter system in ads manager tab could use some improvements. There are times when filters need to be deselected manually, which can be a bit time consuming. **What problems is MobileAction solving and how is that benefiting you?** MobileAction helps us overcome problems in the UA, especially optimizing our Apple Search Ads campaings. Automation feature eased the burden of manual optimization, making fine-tuning processes more efficient and less time consuming. ### 10. Performance Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2025 **What do you like best about MobileAction?** Fast Account Management (AM) matching and response, time for problem-solving and providing solutions quickly. (Direct Account Management and Support Center - both) Dashboard itself has a well-designed UI & UX. All campaign changes (Bid, Budget, Creative/Keyword, Creation - campaign/ad group) are available on MobileAction and easy to check the performance after action. **What do you dislike about MobileAction?** It would be helpful to see the history log, to have all the action points for a specific campaign in place. **What problems is MobileAction solving and how is that benefiting you?** Competition analysis Bulk actions within the dashboard ### 11. ASO Specialist **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2024 **What do you like best about MobileAction?** I don't use the ASO part of Mobile Action, but the Search Ads section is really useful for understanding competitors, gaining insights into impression shares, and combining ASO and ASA strategies. Mobile Action helps improve ASO efforts with its 'Search Ads' section. Really easy to use and has a great support team! **What do you dislike about MobileAction?** It's really easy to use. However, instead of focusing on the sidebar, they could improve the main page UI for easier use. For example, you can simply add a competitor with the + button, but you can't delete it because there is no x button on the competitor logo. It becomes even more complicated to find all the features from the sidebar, so more focus on main page adjustments would be beneficial. **What problems is MobileAction solving and how is that benefiting you?** Competitor insights, impression shares, keyword hunt ### 12. Invaluable Tool for App Growth Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Nazlican Y. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about MobileAction?** Mobile Action has been an invaluable tool for our app growth strategy for over 3 years. Their comprehensive ASO features and in-depth keyword research have significantly boosted our app's visibility and organic downloads. The platform’s user-friendly interface and excellent customer support make it a pleasure to use. **What do you dislike about MobileAction?** While the tool is already robust, I would love to see even more advanced features for competitor analysis. Overall, I highly recommend Mobile Action to any app marketer looking to optimize their app store presence. **What problems is MobileAction solving and how is that benefiting you?** We had difficulty finding the right keywords to target and we were unable to effectively analyze competitors' strategies. Their keyword research capabilities allowed us to identify high-performing keywords, resulting in increased app visibility and conversions. By utilizing Mobile Action's competitor analysis features, we gained valuable insights into our competitors' strategies and identified opportunities for improvement. ### 13. Consistent data and a team always ready to answer your questions. **Rating:** 5.0/5.0 stars **Reviewed by:** Bunyamin G. | Head of Product, Small-Business (50 or fewer emp.) **Reviewed Date:** October 03, 2024 **What do you like best about MobileAction?** Seamless integration, a continually updated interface, and innovative features make MobileAction a standout tool. The team provides exceptional support, addressing every question with care. They truly live up to their name, consistently take actions to improve the experience. We’re delighted with the service so far and highly recommend it! **What do you dislike about MobileAction?** Although there are occasional delays in data loading, it is not a critical issue as they resolve these delays in a timely manner. **What problems is MobileAction solving and how is that benefiting you?** We use MobileAction primarily for search ads optimization and market research. It provides valuable insights that help us refine our ad strategies and better understand market trends, allowing us to target the right audience and stay ahead of the competition. ### 14. MobileAction has become my favorite ASO tool—it’s the first platform I check every morning. **Rating:** 4.0/5.0 stars **Reviewed by:** Cengiz Z. | Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 28, 2024 **What do you like best about MobileAction?** Its Advertiser & Creative Analysis, Keyword Spy, and ASO Report features are incredibly helpful for optimizing our app's performance and keeping an eye on competitors. The interface is intuitive, and the insights provided are actionable and reliable, making it a crucial part of our daily workflow. **What do you dislike about MobileAction?** While the data refresh times could sometimes be more accurate, this is a minor drawback compared to the overall value the tool delivers. **What problems is MobileAction solving and how is that benefiting you?** It's a must have tool for maintaining for your place in the market listings. ### 15. Nice tool for ASO! **Rating:** 5.0/5.0 stars **Reviewed by:** Efekan P. | iOS Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2024 **What do you like best about MobileAction?** I've been using MobileAction for a while now, and I have to say, it has proven to be an invaluable tool for my app marketing strategy. The platform is fantastic for keyword tracking, allowing me to easily keep an eye on how my app ranks for different keywords. Its keyword choosing feature for Apple Search Ads is a game-changer; it helps identify the best keywords to target, saving time and effort. Another highlight is the competitor review tool. It gives a detailed overview of what my competitors are up to, helping me stay one step ahead in the market. **What do you dislike about MobileAction?** The only downside I've found is the pricing. It can be a bit high, especially for smaller developers or startups. However, considering the value it brings, it might still be worth the investment. **What problems is MobileAction solving and how is that benefiting you?** Helps on selecting best keywords and apple search ads keywords! ### 16. Best ASA Optimization Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Merve K. | App Acquisition Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2024 **What do you like best about MobileAction?** After exploring other ASA options, we decided to switch to MobileAction last year. The transition was smooth, and their onboarding process was super thorough. We connected our MMP (Appsflyer) with MobileAction and started optimizing UA right away. Plus, the MobileAction team understood our pain points right from the start and worked closely with us. Their hands-on support throughout the whole process made a huge difference for us. **What do you dislike about MobileAction?** SOV data export is not possible so the excel export capabilities might be enhanced. but it is still available on dashboard. **What problems is MobileAction solving and how is that benefiting you?** We use MobileAction every day for ASA optimization. ASA has a very large share in our media mix, and the optimization of these campaigns is the item on which we spend the most time in our daily work. However, thanks to Mobileaction, we can quickly make our checks and take the necessary actions. Thanks to automation capabilities, our manual workload has decreased significantly. MobileAction has been doing all the work for the last year and all we have to do is check it. ### 17. A Game-Changer for ASO and App Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Line B. | Growth Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2024 **What do you like best about MobileAction?** MobileAction excels in providing comprehensive ASO solutions. Its user-friendly design makes it easy to dive into keyword optimization, track competitors, and refine app store strategies. The ASO Intelligence feature stands out, offering detailed insights into app store keywords and creative strategies that help us stay ahead in a competitive market. The ability to access extensive market data and customize dashboards for our unique needs makes it an indispensable tool for our team. **What do you dislike about MobileAction?** While the platform is powerful, the vast array of data and features can be overwhelming for new users. **What problems is MobileAction solving and how is that benefiting you?** MobileAction makes app store optimization easier by providing the data and insights we need to improve our app's visibility. It helps us find the right keywords, understand our competition, and track performance, all in one place. This saves us time and helps our app rank higher, leading to more downloads and growth. By offering a centralized platform with customizable dashboards, it saves us time and effort, allowing us to focus on refining our strategies rather than juggling multiple tools. This efficiency directly translates to better app performance and growth, giving us a significant advantage in a crowded marketplace. ### 18. A Game-changer for efficient ASA campaign management **Rating:** 5.0/5.0 stars **Reviewed by:** Anna K. | Co-Founder & Chairman of the Board, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2024 **What do you like best about MobileAction?** I use Mobile Action to manage ASA campaigns more efficiently with automated rules, and the various insight tools to support strategic insights. I’ve used for example bid adjustment rules based on keyword performance, dayparting, and email notifications to help spot new keyword opportunities from search terms. The auction insights section helps to understand changes in performance and provides context to weekly reporting and bid optimization. You can even look at keywords per competitor and compare which mutual keywords exist, or take a look at unique keywords to find ideas to expand keyword targeting. Lately, I’ve been using more of the CPP intelligence tool to come up with creative recommendations, and the last tool I want to mention is Trace, which basically ties all different insights together, to help explain performance shifts in terms of organic, paid, and even app updates. All in all, I’ve found Mobile Action such a versatile solution, and most importantly, the level of support and team’s willingness to improve demonstrates a strong future for this platform! **What do you dislike about MobileAction?** The UI could be improved. Sometimes some bugs have occurred and the explanations for the metrics could be clearer. **What problems is MobileAction solving and how is that benefiting you?** ASA campaign optimization & automation strategic planning & competitor analysis creative insights ### 19. Growth Optimization is the key **Rating:** 5.0/5.0 stars **Reviewed by:** Emre G. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2024 **What do you like best about MobileAction?** MobileAction enables us to track, analyse and optimize our app's presence in stores by providing very easy-to-read and on-target datasets. In a very competive market, the tool is being essential for us with the variaty of features. Beside that, the team is always accessible and helpful. They make you feel supported! **What do you dislike about MobileAction?** It'd be great to have the ability to build custom monitoring dashboards for different user groups with combined datasets. **What problems is MobileAction solving and how is that benefiting you?** We're working with MobileAction to build a data-driven ASO strategy and looking forward to start working on ASA optimization! To date, MobileAction helped us significantly to grow our strengh in both App Store and Play Store with keyword recommendations, deep-dive analyses, action plans for all other ASO factors. ### 20. The Ultimate Mobile Marketing Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Fatih Resul K. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2024 **What do you like best about MobileAction?** What I like best about Mobile Action is its ease of use. It offers both, automated easy of integration and manual implementation options, catering to different needs. The ability to reach out to the relevant support person directly through Slack is incredibly convenient. The portal is user-friendly, making it simple to navigate. We use everyday. Additionally, the variety of features is impressive, and they continuously introduce new ones, keeping the platform up-to-date with the latest trends and needs in mobile marketing. **What do you dislike about MobileAction?** While Mobile Action offers a wide variety of features, some of the products can be expensive. Therefore, it is essential to discuss your budget in detail with the sales team. Investing in the right features at the right time is critical to maximizing efficiency and getting the most out of the platform. **What problems is MobileAction solving and how is that benefiting you?** Mobile Action is solving several key problems for us, particularly in the areas of App Store Optimization (ASO) and Search Ads automation. The ASO tool helps us improve our app's visibility and ranking in app stores, leading to increased downloads and user engagement. The Search Ads automation feature streamlines our advertising efforts, making our campaigns more efficient and effective. These tools have significantly benefited our overall mobile marketing strategy by saving time and improving our results. ### 21. Great ASO & ASA Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Ezgi E. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2024 **What do you like best about MobileAction?** From keyword research to campaign analysis, every aspect of our workflow has become more efficient and data-driven thanks to Mobile Action. The insights the platform offers seems very accurate and the interface is very intuitive and user-friendly. I found it easy to navigate through the platform and access the wealth of data and insights it provides. Unlike Apple's native consoles, which can feel somewhat limited in terms of analytics depth, MobileAction provides comprehensive features to analyze and optimize our campaigns effectively. Also the customer support deserves special mention! They have been super responsive and attentive to our needs, always going the extra mile to address any queries or concerns we might have, and committed to improve the platform based on feedback **What do you dislike about MobileAction?** While the platform is generally user-friendly, there can be occasional glitches that disrupt the workflow **What problems is MobileAction solving and how is that benefiting you?** MobileAction allow us to track performance metrics and fine-tune our advertising strategies for maximum impact. It's also providing comprehensive insights that guide our decision-making process. Additionally, the platform's user-friendly interface and responsive customer support simplify our workflow, saving us time and effort. ### 22. Great tool for marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Matt K. | Senior Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2024 **What do you like best about MobileAction?** Mobile Action is an excellent tool for creative analysis! Its in-depth ad intelligence lets us uncover top-performing creatives and monitor competitors’ strategies with ease **What do you dislike about MobileAction?** The user interface could be more intuitive for deeper creative analysis. **What problems is MobileAction solving and how is that benefiting you?** We can follow the trends and have an access to all the creatives libraries in one place ### 23. A Useful Tool for Game Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Okan . | Marketing Artist, Fine Art, Small-Business (50 or fewer emp.) **Reviewed Date:** September 05, 2024 **What do you like best about MobileAction?** MobileAction is very useful for analysing game ads and tracking competitors with its comprehensive data. In particular, it is a great advantage for me that I can quickly see advertising trends and compare performance in different game categories. Thanks to its user-friendly interface, I can easily access the data I want. **What do you dislike about MobileAction?** Some data could be more detailed, but in general I have no problems in use. **What problems is MobileAction solving and how is that benefiting you?** MobileAction helps me understand competitors' strategies by analysing ad performance and trends. In this way, I can plan my campaigns more effectively. ### 24. Game Changer for ASO **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2024 **What do you like best about MobileAction?** MobileAction's user-friendly dashboard and powerful automation tools significantly streamlined my workflow. Competitor analysis helped us quickly increase our impression share on key terms. The dedicated support team was always available to answer questions. **What do you dislike about MobileAction?** MobileAction is a powerful tool, though there's always potential for improvement. Currently, there's little to criticize. **What problems is MobileAction solving and how is that benefiting you?** MobileAction is an indispensable tool for competitive analysis. It provides in-depth insights into competitors' keyword strategies, app store rankings, and user reviews. By leveraging this information, I can identify opportunities to optimize my app's visibility and user acquisition. ### 25. One stop solution for ASO & Apple Search **Rating:** 5.0/5.0 stars **Reviewed by:** Avinash S. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 03, 2024 **What do you like best about MobileAction?** Solutions offered for ASO & Apple Search Ads **What do you dislike about MobileAction?** Nothing to mention here. Nothing to mention here. **What problems is MobileAction solving and how is that benefiting you?** It provided competition insights. It also provided automation which was very helpful. Their expertise in ASA helped us to test with lower budget but with more precision. ### 26. Great product and team **Rating:** 4.5/5.0 stars **Reviewed by:** Tim S. | Director of User Acquisiton, Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2024 **What do you like best about MobileAction?** The team is super helpful and respond to any issue I have really quickly. It's like having an extra Apple team at your disposal. **What do you dislike about MobileAction?** There's a few product improvements that could be made, but so far the team has listened to those suggestions and are working to add those features for us! **What problems is MobileAction solving and how is that benefiting you?** Mobile action make managing many campaigns across many apps very easy. They also make having complicated automations super easy. ### 27. The experience with the Mobile Action platform was excellent! **Rating:** 4.0/5.0 stars **Reviewed by:** Pooja P. | Lead Program Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2024 **What do you like best about MobileAction?** Mobile Action is a powerful solution for businesses serious about app growth. We liked the below 3 things the most. Comprehensive ASO tools for maximizing app discoverability. Actionable data for decision-making. Reliable customer support for addressing queries promptly. **What do you dislike about MobileAction?** Some advanced features may come with higher-tier pricing. Learning curve for users unfamiliar with ASO metrics. **What problems is MobileAction solving and how is that benefiting you?** Its data-driven approach and detailed analytics are invaluable for improving app store rankings, increasing visibility, and driving user acquisition. Highly recommended for app marketers and developers! ### 28. Essential Tool for Mobile Ad Strategy and Competitor Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 27, 2024 **What do you like best about MobileAction?** The platform makes it easy to identify trends, understand what’s performing well, and gather ideas for scaling ads. The insights into video ad creatives are useful for staying competitive and refining my strategy **What do you dislike about MobileAction?** When searching for competitor ads / top ads I’d love to choose longer periods than a month. **What problems is MobileAction solving and how is that benefiting you?** All the top ads from different channels are in one place. ### 29. MobileAction has been great all-around tool for keeping us ahead in the analysis and research game. **Rating:** 5.0/5.0 stars **Reviewed by:** Mateo E. | Senior Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2024 **What do you like best about MobileAction?** Easy to use, great reps, 101 tutorials, and a platform that adapts to better serve its users **What do you dislike about MobileAction?** From time to time there may be a little bug, but nothing terrible. **What problems is MobileAction solving and how is that benefiting you?** Lack of data, lack of perspective, competitors stepping up. ### 30. User friendly tool for ASA optimization **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2024 **What do you like best about MobileAction?** The platform is user friendly, easy to create automation rules to optimize the campaigns. It's easy to connect MMPs (Adjust, Appsflyer) to send events informations to Mobile Action and then use them for optimization. The platform has interesting benchmarking data as well. **What do you dislike about MobileAction?** Minor features as being able to save custom dates for reporting (reporting section automatically selects last 30 days) or the report export section now changed and it requires one extra step to download data, but it's honestly just very little improvements that would help the experience even more. **What problems is MobileAction solving and how is that benefiting you?** With mobile action we are able to optimize Apple Search Ads campaigns in order to maximize a specific in app event, attributed by an MMP ### 31. User friendly ASO tool and a professional customer support **Rating:** 4.5/5.0 stars **Reviewed by:** Ezz E. | Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2024 **What do you like best about MobileAction?** Begining from keyword research and automatic optimization to campaign analysis our work flow become more data driven and organized.The interface is user friendly. It is easy to navigate through the platform and access the insights it provides. Unlike Apple's native consoles, which is limited in terms of analytics in general which´s really important for us. Also I would like to mention the customer support as they provide exceptional service by attentively listening to the clients concerns, responding with patience and resolving issues efficiently and rapidly. **What do you dislike about MobileAction?** It would be great if the platfrom interface supports the arabic language and by extension to have a customer support in arabic as well so as it can take place in more marketplaces in the arabian countries .. some filters and report views could be easier, I would like to group the automations in different groups and not to see it as an array of lines at the same page as it's much way easier and faster. **What problems is MobileAction solving and how is that benefiting you?** I use Mobile Action to manage ASA campaigns more efficiently with automated rules amd keywords research as it helped us a lot unlike Apple console. ### 32. A must have service for any digital product company **Rating:** 5.0/5.0 stars **Reviewed by:** Julia Yael D. | Senior User Acquisition Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2024 **What do you like best about MobileAction?** We use Mobileaction for our competitors analysis on both User Acquisition and Creatives side. Our Publishers, Marketing and Creative Studio teams use their services on a daily basis. Customer support is very responsive and helpful. **What do you dislike about MobileAction?** Creatives data limited. It can be helpful to see more creatives per each game app, and up to date info on them **What problems is MobileAction solving and how is that benefiting you?** It helps to build a marketing and creative strategy, competitor analysis, creative ideas ### 33. Mobile Action: Grow apps and games with intelligence **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Enterprise (> 1000 emp.) **Reviewed Date:** September 21, 2024 **What do you like best about MobileAction?** I really like that MobileAction offers a wide range of tools to optimize app store optimization (ASO). The platform provides detailed analytics and insights into app performance, helping users make informed decisions to improve their app's visibility and user acquisition. Automation Features. The platform is designed to be intuitive and easy to use, making it accessible to users of all levels of technical expertise. **What do you dislike about MobileAction?** There are always small improvements that they can do on user experience, especially. For example, users who are new to ASO or app marketing, the platform may have a steep learning curve, requiring time and effort to fully understand and leverage its features. **What problems is MobileAction solving and how is that benefiting you?** Overall, MobileAction can help gambling advertisers improve their app's visibility, acquire more users, and increase their overall success in the app store. ### 34. Great Tool for ASO **Rating:** 4.5/5.0 stars **Reviewed by:** Kyuyoung K. | Creative Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2024 **What do you like best about MobileAction?** As an ASO Manager, MobileAction has been incredibly helpful not only with ASO creatives but also with metadata optimization. It's particularly convenient for collecting and tracking keywords, and I especially appreciate how the ASO report allows us to intuitively understand performance through visual data. The team we work with is very friendly and cooperative, which greatly aids in improving our ASO efforts. **What do you dislike about MobileAction?** It would be great if the platfrom interface supported local langues like Korean, in addition to English. For users in countries where English is not the first language, this could present an initial barrier to entry. **What problems is MobileAction solving and how is that benefiting you?** The platform is extremely helpful in gathering competitor keywords and selecting highly relevant keywords to update the metadata. Additionally, I had been unsure about how to measure performance, but having a dedicated team manager to assist with performance measurement has been the most beneficial aspect. It's also great that within the platform, we can check our performance through visual data. ### 35. Most Accurate & Extensive Data Available on the market **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2024 **What do you like best about MobileAction?** The data coverage is absolutely phenomenal. Compared to other tools like AppFigures in some cases I'm able to see 5-6x coverage differences in some stores. **What do you dislike about MobileAction?** Ranking data is available in a daily fashion through the Live tab, but not directly on the dashboard which shows yesterday's completed data. **What problems is MobileAction solving and how is that benefiting you?** 1- Helps me follow my competitors extremely closely. 2- See the successful apps in the market & replicate certain best practices. 3- Gives me a clear view on how I'm doing organically ### 36. Best ASA tool if you have multiple apps to manage **Rating:** 5.0/5.0 stars **Reviewed by:** Selimhan . | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 03, 2024 **What do you like best about MobileAction?** Definitely AUTOMATIONS! I like creating automations that apply to all keywords and campaigns. It saves our team hours when managing ASA campaigns **What do you dislike about MobileAction?** We haven't encountered any significant issues or bugs **What problems is MobileAction solving and how is that benefiting you?** It helps us to manage ASA easier ### 37. An Excellent ASO Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Ceren . | Creative Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2024 **What do you like best about MobileAction?** We use MobileAction for all our app store optimization needs. It’s our go-to for discovering and analyzing keywords, tracking our app’s data, and easily comparing it over time and against competitors. It's also invaluable for competitor analysis, from their rankings to their creatives. Plus, the team is amazing—always responsive and very helpful. It's a must-have tool that drives our growth and keeps us ahead in the market. **What do you dislike about MobileAction?** The extensive range of data and features may feel overwhelming until you get the hang of it. **What problems is MobileAction solving and how is that benefiting you?** App Store Visibility Keyword Optimization Competitor Analysis ### 38. Awesome product with a great support team **Rating:** 5.0/5.0 stars **Reviewed by:** Cameron D. | Paid Media Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2024 **What do you like best about MobileAction?** Awesome platfrom that makes competitive analysis easy and has great automation features. They have an awesome support team as well! **What do you dislike about MobileAction?** lack of exports available for reports, and a few bugs here and there! **What problems is MobileAction solving and how is that benefiting you?** Helping me working around some of the limited optimization capabilities and lack of competitive analysis features present within Apple Search Ads ### 39. A comprehensive tool for ASA optimization **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2024 **What do you like best about MobileAction?** The tool is easy to set up and integrate and is fundamental in supporting our day to day campaign optimisation. It also offers great automation capabilities with extensive ways to granularly set up automation rules. The UI is very pleasant which is also an added bonus, this is not always a given with these kinds of tools. The client success team is also very attentive and open to implementing suggestions, which I find is key to a long term business relationship. **What do you dislike about MobileAction?** Nothing so far, moreover whenever we have had improvement suggestions the team is open to implement them or find alternative solutions. **What problems is MobileAction solving and how is that benefiting you?** Optimising Apple Search Ads based on post-install activity and internal data. ### 40. SearchAds.com: A Tool That’s Made a Difference for Me **Rating:** 5.0/5.0 stars **Reviewed by:** Deniz D. | Senior Growth Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2024 **What do you like best about MobileAction?** The SeachAds.com automation features are fantastic; I can easily set up keyword SOV and performance KPIs, which streamlines my ad management. **What do you dislike about MobileAction?** I haven't encountered significant downsides, but I always appreciate continuous improvements in user experience. **What problems is MobileAction solving and how is that benefiting you?** It simplifies my ad management with effective automations and provides excellent account management, resulting in improved campaign performance. ### 41. Awesome Features! **Rating:** 5.0/5.0 stars **Reviewed by:** İlayda P. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2024 **What do you like best about MobileAction?** As an ASO/ASA Specialist, I find their features informative and helpful. Having an all-in-one platform to make the app research is a time saver. I also appreciate the team which is always happy to help whether it is about the product or the customer journey. **What do you dislike about MobileAction?** Since their product is a complicated environment, sometimes I come across bugs and I have to refresh or wait for tech help. **What problems is MobileAction solving and how is that benefiting you?** I can do market research and track my app metrics and competitors all in one platform. Which saves me lots of time and effort. Besides, I can check more than one aspect when I am trying to justify a change in the app metrics which is very helpful as you try to do reasoning and take action accordingly. ### 42. Recommended UA Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Ender G. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2024 **What do you like best about MobileAction?** I've tried many different UA Tool before MobileAction and I can say they have the widest creative library. I can find easily creatives for whole games. Also they have really helpful support team and you can reach them whenever you want. **What do you dislike about MobileAction?** The UI may be improved, sometimes I'm confused. **What problems is MobileAction solving and how is that benefiting you?** We can check our peers' creatives and also follow the trends on the market. ### 43. Essential Tool for App Growth and Success **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2024 **What do you like best about MobileAction?** The platform is incredibly user-friendly, making it easy to navigate even for those not technically inclined. Additionally, the customer support is outstanding and responsive and always ready to assist with any queries. **What do you dislike about MobileAction?** UX would beSometimes, the user interface can be slightly overwhelming due to the vast number of features, which might be challenging for new users to navigate. **What problems is MobileAction solving and how is that benefiting you?** Firstly, its comprehensive ASO help improve app visibility by identifying high potential keywords and offering actionable optimization recommendations. Secondly, the competitor analysis and market intelligence features allow me to stay ahead of industry trends and adapt my strategies based on real-time data, ensuring I remain competitive. ### 44. MobileAction prioritizes user privacy and complies with data protection regulations. **Rating:** 4.5/5.0 stars **Reviewed by:** Sunil P. | MIS Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about MobileAction?** MobileAction features an intuitive and user-friendly interface, making it easy for users to navigate through various features and functionalities. The well-organized dashboard provides quick access to key metrics and insights, enabling users to make informed decisions quickly. **What do you dislike about MobileAction?** MobileAction's reporting and dashboard customization options may be limited compared to other analytics platforms. Users may find it challenging to tailor reports and dashboards to their specific requirements or branding preferences, limiting their ability to showcase data effectively. **What problems is MobileAction solving and how is that benefiting you?** App developers lack visibility into emerging market trends and user preferences. We can offers market intelligence insights, including app download estimates, category rankings, and trend analysis. ### 45. Great tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about MobileAction?** The most user friendly mobile app tracking tool I have used, they are great on what they do and receive your feedback from a very constructive point of view! **What do you dislike about MobileAction?** Some bugs while using the website might be a pain point. **What problems is MobileAction solving and how is that benefiting you?** Tracking keyword rankings and historical data for keyword search score popularities. ### 46. Great ASO tool. I highly recommend it! **Rating:** 4.5/5.0 stars **Reviewed by:** Ruben S. | Marketing/Product Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2024 **What do you like best about MobileAction?** Easy to use ASO tool, has all the features you need and the data seems to be very accurate. The costumer support is great, if something isn't working properly, they fix it fast and also listen to your feedback. **What do you dislike about MobileAction?** Other modules are not as solid as the ASO and App Intelligence ones. **What problems is MobileAction solving and how is that benefiting you?** Mobile Action is great for market/competitor analysis, keyword research and keyword tracking...among other features. In a highly competitive market it is critical to keep track of your app's visibility across several countries and keywords so you can act accordingly. Mobile Action helps you gain the insights you need for decision-making and strategic planning. ### 47. Great Tool to leverage your ASA Strategies **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel G. | Enterprise (> 1000 emp.) **Reviewed Date:** May 10, 2024 **What do you like best about MobileAction?** I like the tool itself, their constant updates and the excellent professionals who work in Mobile Action. We are very happy with the service and their insights. Totally recommended **What do you dislike about MobileAction?** I dont dislike anything. We share our insights with all the posible improvements inside the tool and some of them are already implemented and others in process. **What problems is MobileAction solving and how is that benefiting you?** Bugs solved in a short time. ### 48. Complete solution for App Growth **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2024 **What do you like best about MobileAction?** Great solution to manage effectively ASA campaigns while seamlessly integrating with MMP data. There are several features you can use that make it much easier to manage, including the customisable automations that you can create based on various conditions. Moreover, it also serves as an invaluable market intelligence tool, facilitating keyword research, app and market insights, among other functionalities. The platform provides real-time access to live CPPs and ads, empowering informed decision making. On top of this the customer support is also great, ensuring users receive prompt assistance and guidance whenever needed. **What do you dislike about MobileAction?** There are always small improvements that they can do on user experience. Fortunately they keep improving and investing in the tool on a regular basis, while also taking into account costumers' feedback. **What problems is MobileAction solving and how is that benefiting you?** ASO and ASA campaign management. ### 49. ALL in One ASO App **Rating:** 4.5/5.0 stars **Reviewed by:** Devang M. | AVP, Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2024 **What do you like best about MobileAction?** The Platform fulfills all the requirements for a APP marketer to make informed decisions and the interface is quite good. **What do you dislike about MobileAction?** Pricing is bit on the higher side but makes up for the data and insights provded. **What problems is MobileAction solving and how is that benefiting you?** ASO Ranking ### 50. Great interface **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** September 02, 2024 **What do you like best about MobileAction?** Easy to navigate, to filter and unfilter. Great customer support service. Lots of very useful features. **What do you dislike about MobileAction?** Choosing date interval should be quicker. The reporting needs improvements. **What problems is MobileAction solving and how is that benefiting you?** Managing Apple Search Ads campaigns in an efficient way. ## MobileAction Discussions - [What is Mobile Action used for?](https://www.g2.com/discussions/what-is-mobile-action-used-for) - 1 comment - [What is SearchAds.com used for?](https://www.g2.com/discussions/what-is-searchads-com-used-for) - 2 comments - [View MobileAction pricing details and edition comparison](https://www.g2.com/products/mobileaction/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+21%3A20%3A55+-0500&secure%5Bsession_id%5D=752c1f9e-aa45-480c-8538-190cb8661e1c&secure%5Btoken%5D=dcc3f7ffa17f08a512ff23d4a1a8d6890b1afe59bf17420e95a4b54ab835de96&format=llm_user) ## MobileAction Integrations - [Apple Search Ads](https://www.g2.com/products/apple-search-ads/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) ## MobileAction Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring **User Identification** - Demographics - User Segmentation - Geolocation **Optimization** - Screenshot Testing - App Store Page Design & Preview - Keyword Tools - Reviews & Ratings - Keyword Localization - Conversion Rate Benchmarks **Platform Basics** - Centralized Platform - Web Tracking **Platform Interoperability** - Close Ecosystem API **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Platform Insights** - Ad Creatives - Buying Strategies - Publisher Data - Advertising Spend - Websites and Social Channels - Device Insights - Ad Intelligence Reporting **Platform Basics** - Benchmarking - Ad Creatives - Paid Search Data **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **Agentic AI - Digital Advertising Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Reporting & Alerts** - Reports and Dashboards - Traffic Source Reporting - Alert Delivery **Platform Data** - Product Details - Customer Feedback & Reviews - Channel Acquisition **Segment Trending** - Web - Social - Benchmarks - Finance **Platform Additional Functionality** - Ad Competitive Benchmarking - Alerts **Platform Data** - Alerts - Data Access - Web Traffic - Subdomains **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization **Platform Content ** - Battlecards **Analysis** - Custom Dashboards - Reports - Integrations **Competition Monitoring** - Timeline - Store Performance - Financial Analysis - Category Ranking **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Mobile Functionality** - Mobile Functionality **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Platform Reporting** - Customizable Dashboard - Benchmark Reporting **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Platform Additional Functionality** - Integrations - Organic Keyword Protection - App Suggestions **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Agentic AI - App Store Optimization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Agentic AI - Operational Risk Management** - Proactive Assistance **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top MobileAction Alternatives - [AppTweak](https://www.g2.com/products/apptweak/reviews) - 4.6/5.0 (204 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,149 reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - 4.7/5.0 (699 reviews)