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At a Glance
Market Segments
Mid-Market (48.0% of reviews)
Mid-Market (53.1% of reviews)
Entry-Level Pricing
Free 1500 Attributions Per Month
Free
Adjust
Star Rating
(406)4.5 out of 5
Market Segments
Mid-Market (48.0% of reviews)
Entry-Level Pricing
Free 1500 Attributions Per Month
Browse all 3 pricing plansSingular
Star Rating
(464)4.5 out of 5
Market Segments
Mid-Market (53.1% of reviews)
Entry-Level Pricing
Free
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adjust offers a solid Attribution score of 8.6, but reviewers mention that Singular excels with a score of 9.0, highlighting its superior ability to provide accurate insights into user behavior across multiple channels.
- Reviewers mention that while both platforms have Integrations scores of 8.6, Singular's extensive library of integrations is often praised for its seamless connectivity with various marketing tools, making it easier for users to streamline their workflows.
- Users on G2 say that Adjust's Quality of Support score of 7.9 is decent, but many reviewers highlight Singular's impressive score of 9.3, noting that their support team is responsive and knowledgeable, which significantly enhances the user experience.
- Reviewers mention that Adjust's Ease of Use score of 8.1 is satisfactory, but users report that Singular's 8.7 rating reflects a more intuitive interface, making it easier for new users to navigate and utilize the software effectively.
- Users say that Adjust's Fraud Detection capabilities, with a score of 7.8, are reliable, but many reviewers highlight that Singular's 8.6 score indicates a more robust system for identifying and mitigating fraudulent activities, which is crucial for maintaining data integrity.
- G2 users report that Adjust's Custom Event Tracking score of 8.4 is good, but reviewers mention that Singular's 8.9 score showcases its advanced tracking features, allowing for more tailored and detailed event monitoring, which is essential for optimizing marketing strategies.
Pricing
Entry-Level Pricing
Adjust
Base
Free
1500 Attributions Per Month
For growing, independent developers. Get started for free with email support and up to 1,500 monthly attributions.
- Click and impression-based attribution and reattribution
- Unlimited organic installs, impressions, and clicks
- Comprehensive iOS 14.5+ measurement solutions
Singular
Free
Free
Ideal for teams in the early stages of building their customer bases and user journeys who need a holistic data collection, standardization and measurement tool.
- 15,000 paid conversions
- Best-in-class Mobile Attribution
- Superior ROI Analytics
Free Trial
Adjust
Free Trial is available
Singular
Free Trial is available
Ratings
Meets Requirements
8.6
304
8.8
394
Ease of Use
8.5
333
8.7
399
Ease of Setup
8.3
283
8.4
244
Ease of Admin
8.6
186
8.9
173
Quality of Support
8.7
300
9.4
393
Has the product been a good partner in doing business?
8.9
189
9.2
179
Product Direction (% positive)
8.6
297
9.1
376
Features by Category
User Identification
7.6
162
Feature Not Available
7.8
164
8.3
162
8.1
163
8.6
164
Tracking & Reporting
8.8
182
9.0
178
8.2
178
8.0
172
8.9
185
8.9
176
8.6
185
8.5
184
7.9
171
8.0
128
8.0
168
8.0
112
Metrics
8.5
171
8.4
148
7.8
159
Feature Not Available
8.5
170
8.2
149
8.4
158
8.3
141
9.0
174
8.9
154
Authoring Tools
Not enough data
5.4
8
Not enough data
5.2
8
Not enough data
4.5
7
Not enough data
5.7
7
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
6.7
8
Not enough data
6.3
8
Publishing Tools
Not enough data
5.4
8
Not enough data
6.9
8
Not enough data
4.3
7
Optimization
7.9
37
Not enough data
7.7
37
Not enough data
8.1
37
Not enough data
8.1
36
Not enough data
8.3
36
Not enough data
7.9
36
Not enough data
8.1
37
Not enough data
Reporting & Alerts
8.4
39
Not enough data
8.5
38
Not enough data
8.1
34
Not enough data
8.2
34
Not enough data
Competition Monitoring
7.9
34
Not enough data
8.1
35
Not enough data
8.0
36
Not enough data
8.4
35
Not enough data
Platform Additional Functionality
8.5
37
Not enough data
8.0
34
Not enough data
8.1
35
Not enough data
Agentic AI - App Store Optimization
8.2
25
Not enough data
8.3
25
Not enough data
8.5
25
Not enough data
8.5
25
Not enough data
8.7
25
Not enough data
Trading
7.2
71
7.2
40
6.8
71
7.4
31
8.6
73
8.6
44
Threat Detection
7.5
70
7.9
40
7.9
74
8.2
37
8.0
72
8.1
37
7.8
71
8.4
36
Blocking
7.3
71
8.2
34
7.9
73
8.2
37
7.3
68
8.2
34
Agentic AI - Click Fraud
6.5
56
Not enough data
6.5
56
Not enough data
6.4
56
Not enough data
6.4
56
Not enough data
6.7
56
Not enough data
Management
Not enough data
8.6
77
Not enough data
8.3
71
Functionality
Not enough data
8.7
68
Not enough data
8.4
65
Not enough data
8.5
69
Not enough data
8.9
67
Not enough data
8.9
68
Platform Basics
8.9
182
8.9
215
8.6
179
8.5
189
8.2
167
8.6
185
8.2
170
8.8
187
8.1
169
8.5
186
7.8
159
8.5
165
Platform Data
7.9
168
8.1
183
8.5
174
8.4
198
8.5
184
8.7
214
8.1
165
8.6
194
8.4
163
8.7
193
8.3
161
8.6
185
Agentic AI - Value Selling Tools
6.2
116
7.5
26
6.8
115
7.4
25
6.6
115
7.1
26
6.6
113
7.3
25
6.7
113
7.2
26
6.9
115
7.8
27
Marketing Operations
Not enough data
8.6
244
|
Verified
Not enough data
8.9
256
|
Verified
Not enough data
7.8
219
|
Verified
Not enough data
9.1
244
|
Verified
Not enough data
8.6
208
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.7
248
|
Verified
Not enough data
8.6
262
|
Verified
Not enough data
8.0
210
|
Verified
Not enough data
8.7
229
|
Verified
Not enough data
7.6
200
|
Verified
Not enough data
6.9
184
Agentic AI - Marketing Analytics
Not enough data
6.0
24
Not enough data
6.7
23
Not enough data
6.5
24
API Construction
Not enough data
8.1
30
Not enough data
8.2
29
Not enough data
8.9
31
Not enough data
8.6
32
API Management
Not enough data
8.2
29
Not enough data
8.3
29
Not enough data
8.0
30
Not enough data
7.8
28
Not enough data
7.9
28
Data Integration
Not enough data
9.0
27
Not enough data
8.9
28
Not enough data
8.0
26
Audience Targeting
Not enough data
5.4
8
Not enough data
8.1
8
Not enough data
7.4
7
Analytics
Not enough data
9.8
8
Not enough data
9.4
8
Not enough data
9.8
7
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.5
171
8.4
148
7.8
159
Feature Not Available
8.5
170
8.2
149
8.4
158
8.3
141
9.0
174
8.9
154
Variation Testing
7.1
190
Not enough data
6.7
181
Not enough data
8.2
196
Not enough data
7.8
197
Not enough data
7.9
192
Not enough data
7.3
184
Not enough data
Reporting
8.6
198
Not enough data
9.0
209
Not enough data
Personalization
8.0
195
Not enough data
7.9
195
Not enough data
8.3
188
Not enough data
Administration
8.4
206
Not enough data
7.9
193
Not enough data
8.7
203
Not enough data
8.9
205
Not enough data
Categories
Categories
Shared Categories
Adjust and Singular are categorized as Mobile Attribution, Mobile App Analytics, and Click Fraud
Unique Categories
Adjust is categorized as App Store Optimization and Mobile App Optimization
Singular is categorized as Creative Management Platforms, ETL Tools, API Management, Marketing Analytics, and Smart Link
Reviews
Reviewers' Company Size
Adjust
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Singular
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.6%
Computer Games
15.3%
Financial Services
9.9%
Entertainment
7.5%
Retail
5.4%
Other
42.2%
Computer Games
25.8%
Marketing and Advertising
10.8%
Financial Services
10.4%
Entertainment
9.7%
Retail
5.5%
Other
37.9%
Discussions
What is adjust tool?
1 Comment
AS
Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile applicationRead more
How does adjust work?
1 Comment
İ
Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. Read more
Adjust has no more discussions with answers
How can Singular help on media planning and forecast?
1 Comment
Official Response from Singular
Singular provides marketers with visibility into True ROI for marketing campaigns so you can make better decisions about which media sources are driving...Read more
What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?
1 Comment
Official Response from Singular
Fraud is constantly evolving and it's highly dependant on the markets in which your business operates. Our customer success team advises their customers on...Read more
What are the new features and preparations for the Cookieless future?
1 Comment
Official Response from Singular
Our Cross-Device attribution relies 1st party data (such as a customer registration/login for example) which would still work in a cookieless environment....Read more
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