Compare Adjust and Singular 
At a Glance
Market Segments
Mid-Market (48.6% of reviews)
Mid-Market (53.8% of reviews)
Entry-Level Pricing
Free 1500 Attributions Per Month
Free
Adjust
Star Rating
(706)4.7 out of 5
Market Segments
Mid-Market (48.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1500 Attributions Per Month
Browse all 3 pricing plansSingular
Star Rating
(509)4.5 out of 5
Market Segments
Mid-Market (53.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adjust excels in providing high-quality support, with users highlighting the team's responsiveness and practical assistance during both setup and ongoing use. This level of support is often contrasted with Singular, where users appreciate the ease of use but note that support can be less personalized.
- Users say that Adjust offers a robust and reliable attribution system, allowing for accurate tracking of user journeys from installs to in-app events. This comprehensive view helps users make informed budget allocation decisions, while Singular is praised for its flexible reporting but may not provide the same depth of data.
- Reviewers mention that Adjust's customizable reporting features are a standout, enabling users to tailor their analytics to specific needs. In comparison, while Singular also offers customization, some users feel that Adjust's options are more extensive and user-friendly.
- According to verified reviews, Adjust's ease of setup is frequently highlighted, with many users appreciating the intuitive onboarding process. Singular, while noted for its reliability, has received feedback indicating that its setup can be slightly more complex.
- Users report that Adjust's dashboard and analytics capabilities provide a clear and comprehensive overview of campaign performance, which is crucial for making quick decisions. Singular's dashboard is also well-received, but some users feel it lacks the same level of detail and insight.
- Reviewers note that Adjust's market presence and user satisfaction are reflected in its higher G2 Score, indicating a strong overall performance compared to Singular. This is particularly evident in areas like click fraud detection, where Adjust's advanced features are often cited as a key advantage.
Pricing
Entry-Level Pricing
Adjust
Base
Free
1500 Attributions Per Month
For growing, independent developers. Get started for free with email support and up to 1,500 monthly attributions.
- Click and impression-based attribution and reattribution
- Unlimited organic installs, impressions, and clicks
- Comprehensive iOS 14.5+ measurement solutions
Singular
Free
Free
Ideal for teams in the early stages of building their customer bases and user journeys who need a holistic data collection, standardization and measurement tool.
- 15,000 paid conversions
- Best-in-class Mobile Attribution
- Superior ROI Analytics
Free Trial
Adjust
Free Trial is available
Singular
Free Trial is available
Ratings
Meets Requirements
8.9
546
8.8
419
Ease of Use
8.9
579
8.7
426
Ease of Setup
8.8
527
8.4
270
Ease of Admin
8.8
252
8.9
179
Quality of Support
9.1
540
9.4
417
Has the product been a good partner in doing business?
9.1
255
9.2
185
Product Direction (% positive)
9.0
491
9.1
400
Features by Category
User Identification
7.8
182
Feature Not Available
8.1
188
8.3
164
8.3
187
8.6
165
Tracking & Reporting
9.0
220
9.0
182
8.4
218
8.0
172
9.1
239
8.9
185
9.0
258
8.6
189
8.1
190
8.1
129
8.2
185
8.0
113
Metrics
8.8
217
8.4
150
8.1
185
Feature Not Available
8.8
218
8.3
151
8.6
189
8.3
144
9.2
231
8.9
158
Authoring Tools
Not enough data
5.4
8
Not enough data
5.2
8
Not enough data
4.5
7
Not enough data
5.7
7
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
6.7
8
Not enough data
6.3
8
Publishing Tools
Not enough data
5.4
8
Not enough data
6.9
8
Not enough data
4.3
7
Optimization
8.0
39
Not enough data
7.8
39
Not enough data
8.2
39
Not enough data
8.2
38
Not enough data
8.4
38
Not enough data
8.0
38
Not enough data
8.2
39
Not enough data
Reporting & Alerts
8.5
41
Not enough data
8.6
42
Not enough data
8.2
36
Not enough data
8.3
36
Not enough data
Competition Monitoring
8.0
35
Not enough data
8.1
36
Not enough data
8.1
37
Not enough data
8.4
36
Not enough data
Platform Additional Functionality
8.6
38
Not enough data
8.1
35
Not enough data
8.2
36
Not enough data
Agentic AI - App Store Optimization
8.3
26
Not enough data
8.4
26
Not enough data
8.7
26
Not enough data
8.6
26
Not enough data
8.8
27
Not enough data
Trading
7.3
74
7.2
40
6.8
73
7.4
31
8.8
83
8.7
46
Threat Detection
7.5
72
7.9
40
8.0
80
8.3
38
8.0
74
8.1
37
7.9
74
8.4
36
Blocking
7.4
74
8.2
34
8.0
76
8.2
37
7.3
69
8.2
34
Agentic AI - Click Fraud
6.7
57
Not enough data
6.6
58
Not enough data
6.4
58
Not enough data
6.4
58
Not enough data
7.0
62
Not enough data
Management
Not enough data
8.7
79
Not enough data
8.3
72
Functionality
Not enough data
8.7
69
Not enough data
8.4
65
Not enough data
8.5
70
Not enough data
8.9
67
Not enough data
8.9
68
Platform Basics
8.9
208
8.9
220
8.7
203
8.5
191
8.4
179
8.6
185
8.4
198
8.8
191
8.6
242
8.5
189
8.0
174
8.5
166
Platform Data
8.0
184
8.1
184
8.7
205
8.4
198
9.0
362
8.7
220
8.7
257
8.6
200
8.5
223
8.7
196
8.4
211
8.6
186
Agentic AI - Value Selling Tools
6.5
128
7.5
26
7.7
167
7.6
28
6.9
127
7.1
26
6.8
125
7.3
25
7.0
127
7.2
27
7.3
135
7.9
28
Marketing Operations
Not enough data
8.6
247
|
Verified
Not enough data
8.9
266
|
Verified
Not enough data
7.8
219
|
Verified
Not enough data
9.1
245
|
Verified
Not enough data
8.6
210
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.7
254
|
Verified
Not enough data
8.7
274
|
Verified
Not enough data
8.0
211
|
Verified
Not enough data
8.7
236
|
Verified
Not enough data
7.6
200
|
Verified
Not enough data
6.9
184
Agentic AI - Marketing Analytics
Not enough data
6.0
24
Not enough data
7.4
30
Not enough data
6.5
24
API Construction
Not enough data
8.1
30
Not enough data
8.2
29
Not enough data
8.9
31
Not enough data
8.6
32
API Management
Not enough data
8.2
29
Not enough data
8.3
29
Not enough data
8.0
30
Not enough data
7.8
28
Not enough data
7.9
28
Data Integration
Not enough data
9.0
28
Not enough data
8.9
28
Not enough data
8.0
26
Audience Targeting
Not enough data
5.4
8
Not enough data
8.1
8
Not enough data
7.7
8
Analytics
Not enough data
9.8
8
Not enough data
9.5
10
Not enough data
9.8
7
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
217
8.4
150
8.1
185
Feature Not Available
8.8
218
8.3
151
8.6
189
8.3
144
9.2
231
8.9
158
Variation Testing
7.2
205
Not enough data
6.8
190
Not enough data
8.3
209
Not enough data
7.9
209
Not enough data
7.9
201
Not enough data
7.4
193
Not enough data
Reporting
8.7
215
Not enough data
9.1
240
Not enough data
Personalization
8.1
206
Not enough data
8.0
207
Not enough data
8.4
201
Not enough data
Administration
8.5
223
Not enough data
8.0
204
Not enough data
8.7
229
Not enough data
8.9
218
Not enough data
Categories
Categories
Shared Categories
Adjust and Singular are categorized as Mobile Attribution, Mobile App Analytics, and Click Fraud
Unique Categories
Adjust is categorized as App Store Optimization and Mobile App Optimization
Singular is categorized as Creative Management Platforms, ETL Tools, API Management, Marketing Analytics, and Smart Link
Reviews
Reviewers' Company Size
Adjust
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Singular
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.5%
Computer Games
20.6%
Entertainment
7.6%
Financial Services
7.5%
Information Technology and Services
4.9%
Other
36.0%
Computer Games
25.6%
Financial Services
11.3%
Marketing and Advertising
10.8%
Entertainment
9.8%
Retail
5.2%
Other
37.3%
Discussions
How does adjust work?
1 Comment
İ
Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. Read more
What is adjust tool?
1 Comment
AS
Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile applicationRead more
Adjust has no more discussions with answers
What are the new features and preparations for the Cookieless future?
1 Comment
G2
Yes it is possible to retrieve your stolen bitcoins. I never believed in bitcoin recovery because I was made to understand that it is not possible. But...Read more
What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?
1 Comment
Official Response from Singular
Fraud is constantly evolving and it's highly dependant on the markets in which your business operates. Our customer success team advises their customers on...Read more
How can Singular help on media planning and forecast?
1 Comment
Official Response from Singular
Singular provides marketers with visibility into True ROI for marketing campaigns so you can make better decisions about which media sources are driving...Read more
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