Link copied to clipboard # Adjust vs Singular Comparison - What are their main differences? Share [ Export ](/compare/adjust/singular/export.csv) AdjustSingular[+ Add Product](#) Pricing **Adjust** Free Trial **Free** 18000 Annual conversions · Base **Singular** Free Trial **Free** · Free **Pricing Insights** from reviews Time to Implement **Adjust** 2 months Based on 87 responses **Singular** 2 months Based on 57 responses Return on Investment **Adjust** 8 months Based on 84 responses **Singular** 7 months1 month sooner Based on 51 responses Perceived Cost **Adjust** $$$$$ **Singular** $$$$$ Average Discount **Adjust** 10% **Singular** 10% ![Adjust](https://images.g2crowd.com/uploads/product/hd_favicon/0c3dde1e87f8b5d259edafffc97477af/adjust.svg "Adjust") ![Singular](https://images.g2crowd.com/uploads/product/hd_favicon/6f754a1a8809c13f66c00c798d9f9d55/singular.svg "Singular") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Adjust** [ Ease of Use (146) ](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610065&qs=pros-and-cons#reviews)[ Customer Support (111) ](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610176&qs=pros-and-cons#reviews)[ Slow Loading (41) ](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610619&qs=pros-and-cons#reviews)[ Complexity (38) ](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610321&qs=pros-and-cons#reviews) **Singular** [ Customer Support (80) ](https://www.g2.com/products/singular/reviews?filters%5Bsentiment_snippet%5D=1802764&qs=pros-and-cons#reviews)[ Ease of Use (64) ](https://www.g2.com/products/singular/reviews?filters%5Bsentiment_snippet%5D=1803007&qs=pros-and-cons#reviews)[ Poor Interface Design (18) ](https://www.g2.com/products/singular/reviews?filters%5Bsentiment_snippet%5D=1802289&qs=pros-and-cons#reviews)[ Poor UI (18) ](https://www.g2.com/products/singular/reviews?filters%5Bsentiment_snippet%5D=1802909&qs=pros-and-cons#reviews) Integrations **Adjust** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_06164ece6243f1d49ada2877c25d024e/icon-admanage.png "Product Avatar Image") Admanage ](https://www.g2.com/products/icon-admanage/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0526c1f17ba1c650b93d1fed9d43387d/amazon-advertising.jpg "Product Avatar Image") Amazon Advertising ](https://www.g2.com/products/amazon-advertising/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_47f0bebc9ef2baec1a7ae990704c5b58/advertising-spire-amazon-advertising.png "Product Avatar Image") Amazon Advertising ](https://www.g2.com/products/advertising-spire-amazon-advertising/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_92678e42a1cad1b80e7d257e3636e25e/android-studio.jpg "Product Avatar Image") Android Studio ](https://www.g2.com/products/android-studio/reviews)[ View all ](https://www.g2.com/products/adjust/integrations) **Singular** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db7a2e001fef8ed04a98ab7017c37497/apple-search-ads.png "Product Avatar Image") Apple Search Ads ](https://www.g2.com/products/apple-search-ads/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9e6d9338f250174ed915e718b8144e5a/braze.jpg "Product Avatar Image") Braze ](https://www.g2.com/products/braze/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a70c0e0f26ded6f6c6813e514d2fa20/claude.png "Product Avatar Image") Claude ](https://www.g2.com/products/claude/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_89ba086d977ba0acda93b54b6ec97ae7/anthropic-claude-code.webp "Product Avatar Image") Claude Code ](https://www.g2.com/products/anthropic-claude-code/reviews)[ View all ](https://www.g2.com/products/singular/integrations) Screenshots **Adjust** ![Adjust screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1473273/GraowthCopilot-01.png) **Singular** ![Singular screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1319134/campaign-report-copy.jpg) **Ratings** from reviews Meets Requirements **Adjust** 9.0 9.0626 **Singular** 8.8 8.8446 Ease of Use **Adjust** 9.0 9.0659 **Singular** 8.7 8.7453 Ease of Setup **Adjust** 8.9 8.9607 **Singular** 8.4 8.4296 Ease of Admin **Adjust** 8.9 8.9287 **Singular** 9.0 9.0189 Quality of Support **Adjust** 9.1 9.1619 **Singular** 9.4 9.4444 Has the product been a good partner in doing business? **Adjust** 9.2 9.2289 **Singular** 9.2 9.2195 Product Direction (% positive) **Adjust** 9.1 9.1556 **Singular** 9.1 9.1425 **Features** ratings from reviews Mobile Attribution 8.0 506 8.2 242 Click Fraud 7.3 99 8.1 50 Mobile App Analytics 8.8 342 8.5 212 Mobile Analytics 9.2 292 8.5 169 Creative Management Platforms Not enough data 5.6 8 ETL Tools Not enough data 8.7 85 App Store Optimization 8.2 48 Not enough data API Management Not enough data 8.3 33 Smart Link Not enough data 8.4 10 Marketing Analytics Not enough data 8.0 317 Mobile App Optimization 8.1 300 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 39.6% Mid-Market(51-1000 emp.) 48.6% Enterprise(\> 1000 emp.) 11.8% Small-Business(50 or fewer emp.) 39.6% Mid-Market(51-1000 emp.) 48.6% Enterprise(\> 1000 emp.) 11.8% Small-Business(50 or fewer emp.) 26.9% Mid-Market(51-1000 emp.) 53.8% Enterprise(\> 1000 emp.) 19.4% Small-Business(50 or fewer emp.) 26.9% Mid-Market(51-1000 emp.) 53.8% Enterprise(\> 1000 emp.) 19.4% **Reviewers' Industry** [![Adjust](https://images.g2crowd.com/uploads/product/hd_favicon/0c3dde1e87f8b5d259edafffc97477af/adjust.svg "Adjust")](https://www.g2.com/products/adjust/reviews) Adjust Marketing and Advertising 23.0% Computer Games 21.2% Entertainment 9.9% Financial Services 6.9% Information Technology and Services 5.2% Other 33.9% [![Singular](https://images.g2crowd.com/uploads/product/hd_favicon/6f754a1a8809c13f66c00c798d9f9d55/singular.svg "Singular")](https://www.g2.com/products/singular/reviews) Singular Computer Games 25.6% Financial Services 11.5% Marketing and Advertising 10.7% Entertainment 9.7% Retail 5.2% Other 37.3% FAQs ## Adjust vs Singular FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Adjust vs Singular? Adjust stands out for its slightly higher G2 rating and reviewer-cited strengths in attribution accuracy, while Singular is recognized for its strong customer support and broad integrations. | [Adjust](https://www.g2.com/products/adjust/reviews) | [Singular](https://www.g2.com/products/singular/reviews) | | --- | --- | | 4.7/5 (730 reviews) | 4.6/5 (529 reviews) | | Mid-Market | Mid-Market | | 8.8 | 8.4 | | 9.1 | 9.4 | | Attribution accuracy and unified dashboard | Customer support and broad integrations | ### How do the pricing models of Adjust and Singular compare? Singular is rated higher for price satisfaction, indicating reviewers consider it the stronger value compared to Adjust. - **Adjust:** In recent reviews, several reviewers mention that Adjust's pricing can be high, especially for smaller teams or startups, and that essential features like fraud prevention are often sold as expensive add-ons. - **Singular:** Reviewers frequently highlight Singular's competitive pricing and cost efficiency, with 14 all-time mentions of cost efficiency and 16 of pricing as a strength. - **Switching reasons:** Some reviewers cite cost as a reason for switching to Singular from other platforms, noting its competitive pricing and value for features. ### What are the best alternatives to Adjust and Singular? The top 3 alternatives to Adjust and Singular are AppsFlyer, Kochava, and — (no third alternative supported in the data). | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Adjust](https://www.g2.com/products/adjust/reviews) | 4.7/5 (730 reviews) | Mid-Market | Pricing can be high for smaller teams; premium features often require add-ons | Attribution accuracy and unified dashboard | | [Singular](https://www.g2.com/products/singular/reviews) | 4.6/5 (529 reviews) | Mid-Market | Competitive pricing and cost efficiency frequently cited | Customer support and broad integrations | | [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) | 4.5/5 (780 reviews) | Mid-Market | — | — | | [Kochava](https://www.g2.com/products/kochava/reviews) | 4.1/5 (137 reviews) | Mid-Market | — | — | ### Which Mobile Attribution features should I prioritize when comparing Adjust and Singular? Buyers should prioritize Attribution, Integrations, Reporting & Analytics, Fraud Prevention, and Pricing/Value when comparing Adjust and Singular. - **Attribution:** Adjust is frequently cited for attribution accuracy and unified dashboards; Singular has 15 all-time mentions of limited attribution capabilities and 14 of attribution issues. - **Integrations:** Adjust is mentioned for integrations with Google Ads (27 mentions), Unity (19), and Facebook (18); Singular is cited for integrations with Adjust (8) and Claude (1). - **Reporting & Analytics:** Singular has 36 all-time mentions for reporting and 46 for features; Adjust is praised for unified dashboards and customizable reporting in recent reviews. - **Fraud Prevention:** Adjust is highlighted for proactive fraud prevention and real-time blocking; Singular is noted for robust fraud detection solutions in recent reviews. - **Pricing/Value:** Singular is cited for competitive pricing and cost efficiency (14 all-time mentions); Adjust is noted for high pricing and premium add-ons in recent reviews. ### What are the pros and cons of Adjust vs Singular? Adjust's headline strength is attribution accuracy and unified dashboards, while Singular's is customer support and broad integrations. - **Adjust strengths:** Attribution accuracy, unified dashboard, proactive fraud prevention, integrations with major ad networks, and reliable reporting. - **Adjust trade-offs:** High pricing for smaller teams, premium features often require add-ons, dashboard complexity for new users, and occasional report lag with large datasets. - **Singular strengths:** Customer support (80 all-time mentions), ease of use (64), helpfulness (47), broad integrations (25), flexible reporting (36), and competitive pricing (16). - **Singular trade-offs:** Limited attribution capabilities (15 all-time mentions), attribution issues (14), some UI and dashboard limitations, and occasional slow report loading. ### Is Adjust or Singular better for small businesses? Singular is the better fit for small businesses, with reviewers highlighting its competitive pricing and ease of use for lean teams. - **Adjust:** Largest segment is Mid-Market; reviewers note high pricing and a steeper learning curve for smaller teams, though some startups find value in its attribution features. - **Singular:** Largest segment is Mid-Market; reviewers from small teams and startups frequently cite competitive pricing, intuitive UI, and responsive support as advantages for smaller businesses. ### Which Mobile Attribution platform has better integrations? Adjust is favored for integrations, with more reviewer-cited integrations and higher all-time mention counts than Singular. - **Adjust:** Integrations with Google Ads (27 all-time mentions), Unity (19), and Facebook (18) are frequently cited by reviewers. - **Singular:** Integrations with Adjust (8 all-time mentions) and Claude (1) are mentioned, but with lower frequency and fewer third-party tools cited. ### How do Adjust and Singular compare on customer support? Singular scores higher on Quality of Support, with a 0.3-point lead over Adjust, making it the reviewer favorite for support experiences. - **Adjust:** Reviewers describe support as responsive and helpful, with several citing strong onboarding and ongoing assistance, though some mention slow response times for urgent issues. - **Singular:** Customer support is a standout theme with 80 all-time mentions, and reviewers consistently praise the responsiveness, dedicated account managers, and proactive assistance. ### Which is easier to implement, Adjust or Singular? Adjust and Singular are near parity on Ease of Setup, with Adjust scoring 8.8 and Singular 8.4, a difference below the materiality threshold. - **Adjust:** Reviewers frequently describe setup as straightforward, with clear documentation and easy SDK/API integration, though some note a learning curve for advanced features. - **Singular:** Reviewers report setup is generally easy and well-supported, especially with guided onboarding, but some mention complexity for advanced configurations and initial integrations. ### Which product has better Attribution? Adjust is favored for Attribution, with reviewers citing attribution accuracy and a unified dashboard as headline strengths, while Singular receives mixed feedback on attribution capabilities. - **Adjust:** Attribution accuracy and unified dashboard are top reviewer-cited strengths; frequently praised for providing a single source of truth and reliable cross-channel attribution. - **Singular:** Attribution is cited as a strength in some reviews, but 15 all-time mentions note limited attribution capabilities and 14 mention attribution issues, indicating more mixed sentiment. Alternatives **Adjust Alternatives** ![Kochava](https://images.g2crowd.com/uploads/product/hd_favicon/ebd80691aac1ea1dc1ea81eeb9125389/kochava.svg "Kochava") [ Kochava ](/products/kochava/reviews) ![AppsFlyer](https://images.g2crowd.com/uploads/product/hd_favicon/11157f7d75709fe06d54eb91a2f45d94/appsflyer.svg "AppsFlyer") [ AppsFlyer ](/products/appsflyer/reviews) ![Branch](https://images.g2crowd.com/uploads/product/hd_favicon/ce1d091b5f9fd18af3ee8559bd3ffdea/branch.svg "Branch") [ Branch ](/products/branch/reviews) ![CleverTap](https://images.g2crowd.com/uploads/product/hd_favicon/15c9ef7616b710d990e8701018e610fc/clevertap.svg "CleverTap") [ CleverTap ](/products/clevertap/reviews) **Singular Alternatives** ![AppsFlyer](https://images.g2crowd.com/uploads/product/hd_favicon/11157f7d75709fe06d54eb91a2f45d94/appsflyer.svg "AppsFlyer") [ AppsFlyer ](/products/appsflyer/reviews) ![Kochava](https://images.g2crowd.com/uploads/product/hd_favicon/ebd80691aac1ea1dc1ea81eeb9125389/kochava.svg "Kochava") [ Kochava ](/products/kochava/reviews) ![Branch](https://images.g2crowd.com/uploads/product/hd_favicon/ce1d091b5f9fd18af3ee8559bd3ffdea/branch.svg "Branch") [ Branch ](/products/branch/reviews) ![CleverTap](https://images.g2crowd.com/uploads/product/hd_favicon/15c9ef7616b710d990e8701018e610fc/clevertap.svg "CleverTap") [ CleverTap ](/products/clevertap/reviews)