Compare Adjust and Singular 
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Mid-Market (53.3% of reviews)
Entry-Level Pricing
Free 1500 Attributions Per Month
Free
Adjust
Star Rating
(556)4.6 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1500 Attributions Per Month
Browse all 3 pricing plansSingular
Star Rating
(492)4.5 out of 5
Market Segments
Mid-Market (53.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- According to verified reviews, Adjust excels in providing accurate attribution and robust fraud prevention capabilities, with users praising its ability to ensure every install and event is correctly tracked while proactively detecting and blocking fraudulent activity.
- Users say that Singular stands out for its ease of use and clear reporting, making it a reliable choice for marketers who need to see all their campaign data in one place and make quick decisions, as highlighted by its clean dashboard and smooth integrations.
- Reviewers mention that Adjust has a higher overall satisfaction score, reflecting its strong performance in mobile app analytics and click fraud detection, which users appreciate for consolidating and analyzing traffic data effectively.
- G2 reviewers report that while Singular offers excellent customer support and implementation documentation, some users find that it may not match the advanced features and capabilities of Adjust, particularly in areas like fraud control and attribution accuracy.
- Users highlight that Adjust has a more substantial presence in the market, with a higher volume of recent reviews indicating a strong user base and ongoing satisfaction, which can be reassuring for potential buyers.
- Reviewers mention that Singular provides valuable insights into marketing and attribution data, but some users feel that Adjust's advanced features give it an edge in terms of comprehensive analytics and user path tracking.
Pricing
Entry-Level Pricing
Adjust
Base
Free
1500 Attributions Per Month
For growing, independent developers. Get started for free with email support and up to 1,500 monthly attributions.
- Click and impression-based attribution and reattribution
- Unlimited organic installs, impressions, and clicks
- Comprehensive iOS 14.5+ measurement solutions
Singular
Free
Free
Ideal for teams in the early stages of building their customer bases and user journeys who need a holistic data collection, standardization and measurement tool.
- 15,000 paid conversions
- Best-in-class Mobile Attribution
- Superior ROI Analytics
Free Trial
Adjust
Free Trial is available
Singular
Free Trial is available
Ratings
Meets Requirements
8.8
420
8.8
409
Ease of Use
8.7
449
8.7
416
Ease of Setup
8.6
399
8.4
260
Ease of Admin
8.7
233
8.9
178
Quality of Support
8.9
414
9.4
408
Has the product been a good partner in doing business?
9.1
236
9.2
184
Product Direction (% positive)
8.9
398
9.1
391
Features by Category
User Identification
7.7
178
Feature Not Available
7.9
178
8.2
163
8.2
177
8.6
164
Tracking & Reporting
8.9
204
9.0
180
8.3
199
8.0
172
9.0
213
8.9
182
8.8
215
8.5
187
8.0
184
8.1
129
8.1
180
8.0
113
Metrics
8.6
195
8.4
148
7.9
175
Feature Not Available
8.6
196
8.2
149
8.5
174
8.3
142
9.1
200
8.9
156
Authoring Tools
Not enough data
5.4
8
Not enough data
5.2
8
Not enough data
4.5
7
Not enough data
5.7
7
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
6.7
8
Not enough data
6.3
8
Publishing Tools
Not enough data
5.4
8
Not enough data
6.9
8
Not enough data
4.3
7
Optimization
7.9
37
Not enough data
7.7
37
Not enough data
8.1
37
Not enough data
8.1
36
Not enough data
8.3
36
Not enough data
7.9
36
Not enough data
8.1
37
Not enough data
Reporting & Alerts
8.4
39
Not enough data
8.5
39
Not enough data
8.1
34
Not enough data
8.2
34
Not enough data
Competition Monitoring
8.0
34
Not enough data
8.0
35
Not enough data
8.1
36
Not enough data
8.4
35
Not enough data
Platform Additional Functionality
8.6
37
Not enough data
8.0
34
Not enough data
8.1
35
Not enough data
Agentic AI - App Store Optimization
8.2
25
Not enough data
8.3
25
Not enough data
8.6
25
Not enough data
8.5
25
Not enough data
8.7
25
Not enough data
Trading
7.3
75
7.2
40
6.8
75
7.4
31
8.8
82
8.7
46
Threat Detection
7.5
75
7.9
40
8.0
82
8.3
38
8.0
76
8.1
37
7.9
76
8.4
36
Blocking
7.4
76
8.2
34
8.0
77
8.2
37
7.3
72
8.2
34
Agentic AI - Click Fraud
6.7
60
Not enough data
6.6
60
Not enough data
6.6
60
Not enough data
6.6
60
Not enough data
6.9
61
Not enough data
Management
Not enough data
8.7
79
Not enough data
8.3
72
Functionality
Not enough data
8.7
69
Not enough data
8.4
65
Not enough data
8.5
70
Not enough data
8.9
67
Not enough data
8.9
68
Platform Basics
8.9
198
8.9
219
8.7
195
8.5
190
8.3
175
8.6
185
8.3
191
8.8
189
8.3
202
8.5
188
7.9
168
8.5
165
Platform Data
8.0
178
8.1
184
8.6
187
8.4
198
8.8
270
8.7
219
8.4
204
8.6
200
8.5
194
8.7
196
8.3
183
8.6
186
Agentic AI - Value Selling Tools
6.5
125
7.5
26
7.3
137
7.6
28
6.8
124
7.1
26
6.7
121
7.3
25
6.9
122
7.2
27
7.0
125
7.9
28
Marketing Operations
Not enough data
8.6
244
|
Verified
Not enough data
8.9
262
|
Verified
Not enough data
7.8
219
|
Verified
Not enough data
9.1
245
|
Verified
Not enough data
8.6
210
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.7
249
|
Verified
Not enough data
8.7
268
|
Verified
Not enough data
8.0
211
|
Verified
Not enough data
8.7
232
|
Verified
Not enough data
7.6
200
|
Verified
Not enough data
6.9
184
Agentic AI - Marketing Analytics
Not enough data
6.0
24
Not enough data
6.8
24
Not enough data
6.5
24
API Construction
Not enough data
8.1
30
Not enough data
8.2
29
Not enough data
8.9
31
Not enough data
8.6
32
API Management
Not enough data
8.2
29
Not enough data
8.3
29
Not enough data
8.0
30
Not enough data
7.8
28
Not enough data
7.9
28
Data Integration
Not enough data
9.0
28
Not enough data
8.9
28
Not enough data
8.0
26
Audience Targeting
Not enough data
5.4
8
Not enough data
8.1
8
Not enough data
7.4
7
Analytics
Not enough data
9.8
8
Not enough data
9.4
9
Not enough data
9.8
7
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.6
195
8.4
148
7.9
175
Feature Not Available
8.6
196
8.2
149
8.5
174
8.3
142
9.1
200
8.9
156
Variation Testing
7.2
205
Not enough data
6.8
194
Not enough data
8.3
210
Not enough data
7.9
212
Not enough data
8.0
206
Not enough data
7.4
198
Not enough data
Reporting
8.7
215
Not enough data
9.1
233
Not enough data
Personalization
8.0
209
Not enough data
8.0
210
Not enough data
8.4
202
Not enough data
Administration
8.5
224
Not enough data
8.0
207
Not enough data
8.7
225
Not enough data
8.9
219
Not enough data
Categories
Categories
Shared Categories
Adjust and Singular are categorized as Mobile Attribution, Mobile App Analytics, and Click Fraud
Unique Categories
Adjust is categorized as App Store Optimization and Mobile App Optimization
Singular is categorized as Creative Management Platforms, ETL Tools, API Management, Marketing Analytics, and Smart Link
Reviews
Reviewers' Company Size
Adjust
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Singular
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
22.5%
Computer Games
18.6%
Financial Services
8.2%
Entertainment
7.2%
Information Technology and Services
5.1%
Other
38.3%
Computer Games
25.5%
Marketing and Advertising
11.0%
Financial Services
10.8%
Entertainment
10.0%
Retail
5.3%
Other
37.4%
Discussions
What is adjust tool?
1 Comment
AS
Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile applicationRead more
How does adjust work?
1 Comment
İ
Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. Read more
Adjust has no more discussions with answers
How can Singular help on media planning and forecast?
1 Comment
Official Response from Singular
Singular provides marketers with visibility into True ROI for marketing campaigns so you can make better decisions about which media sources are driving...Read more
What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?
1 Comment
Official Response from Singular
Fraud is constantly evolving and it's highly dependant on the markets in which your business operates. Our customer success team advises their customers on...Read more
What are the new features and preparations for the Cookieless future?
1 Comment
Official Response from Singular
Our Cross-Device attribution relies 1st party data (such as a customer registration/login for example) which would still work in a cookieless environment....Read more
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