# MAX by AppLovin Reviews **Vendor:** AppLovin **Category:** [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server) **Average Rating:** 4.2/5.0 **Total Reviews:** 21 ## About MAX by AppLovin MAX, our mediation solution, was the first real-time auction platform that enabled all the key market players to bid for a mobile ad impression. Now with an industry-leading selection of bidders and networks and AppLovin's premium demand sources: AppDiscovery and the AppLovin Exchange (ALX), MAX gives publishers the most competitive and diverse set of programmatic auctions for in-app real estate, alongside an additional 360-growth solution for driving incremental revenue growth via UA efforts. ## MAX by AppLovin Reviews ### 1. Great tool for ad quality and monetization **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan M. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2023 **What do you like best about MAX by AppLovin?** It's a great way to see details about the ad impressions showing in our apps. It shows each of the creatives in a campaign, how many impressions, what geos they're going to, and what network and DSP it's coming from. **What do you dislike about MAX by AppLovin?** This may be a small, somewhat trivial thing, but... when searching or scanning through campaigns or creatives, if you click on a specific one to get more info, you can't go back to where you were looking previously. You have to start your search over and work from the top of the list again. It's an annoying piece of UI. **What problems is MAX by AppLovin solving and how is that benefiting you?** They have been a great partner for all of our monetization needs-- mediation, network partner, and a great interface to move and manipulate individual ad placements for the networks serving ads in our apps. Also, MAX allows us visibility to see all of the ads showing in our games and makes ad quality easy and possible. ### 2. Amazin ad medation platform **Rating:** 5.0/5.0 stars **Reviewed by:** Chris M. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2023 **What do you like best about MAX by AppLovin?** Applovin max is amazing for the sheer amount of partners they have with the types of ads you can link them with. For all ad types applovin has almost all ad partners **What do you dislike about MAX by AppLovin?** the site is particularly intuitive but its made up for the amount of content you have available to you. **What problems is MAX by AppLovin solving and how is that benefiting you?** We need ad medation for our business app and applovin provides it while allowing us to connect it to our myriad of ad networks that we have. ### 3. Excellent resource for Ad ideas! **Rating:** 5.0/5.0 stars **Reviewed by:** Krystal C. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 22, 2023 **What do you like best about MAX by AppLovin?** I love Max by AppLovin because it allows me to see the newest creatives by my competitors which helps inspire me to come up with something new and fresh. **What do you dislike about MAX by AppLovin?** Sometimes I find it difficult to find specific brands when using the filters. I have to often get creative with what I type to be able to find what I am looking for. **What problems is MAX by AppLovin solving and how is that benefiting you?** Max is allowing me to see competitor ads which helps me get inspired to create something different and fresh. ### 4. Decent web interface and easy to setup in project **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** June 29, 2023 **What do you like best about MAX by AppLovin?** The unity package was very simple to setup. Took very little extra code work to incorporate it in our project. **What do you dislike about MAX by AppLovin?** Testing in unity was not very robust and often wouldn't show ads for networks we had setup. We were able to verify in a build that they were working but in editor it didn't always serve dummy ass when we switched to specific networks. **What problems is MAX by AppLovin solving and how is that benefiting you?** It amalgomates all the ad network into one tool. We couldn't have multiple tools to get ads into our project The web dashboard lets us see good information that we need and the unity package kept things very simple to setup. ### 5. MAX mediation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2023 **What do you like best about MAX by AppLovin?** - Access to premium Applovin demand - Integration with all major SDK networks and bidders - Easy waterfall and A/B test setup - Clear analytics and vizualization - Using MAX allows using adROAS campaigns via Applovin App Discovery **What do you dislike about MAX by AppLovin?** We don't have any major issues with MAX by Applovin **What problems is MAX by AppLovin solving and how is that benefiting you?** MAX by Applovin makes our day-to-day work a lot easier. Waterfall setup is fast and efficient and we're able to easily configure our A/B test the way we want, which results in higher success rate with better CPMs and fill rates. ### 6. Easy to use, Good ARPDAU results, Watch out for ANRs **Rating:** 4.5/5.0 stars **Reviewed by:** Chun-Kai (CK) W. | Co-Founder & CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about MAX by AppLovin?** MAX is easy to use via Unity, their recommended sdk list is very useful, instantly get good ARPDAU revenue results, team is super helpful. **What do you dislike about MAX by AppLovin?** Watch out for ANRs, our ANRs went up ~0.4% pushing us above Google Play's threshold and hurt our organics. We're continuing to optimize ANRs (mostly memory usage) **What problems is MAX by AppLovin solving and how is that benefiting you?** Avoid needing to write your own ad mediation as a small/mid size indie studio, get great results on revenue, and easily run AB tests comparing waterfalls. ### 7. MAX is probably the best mediation right now, but still have room to improve. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Enterprise (> 1000 emp.) **Reviewed Date:** June 21, 2023 **What do you like best about MAX by AppLovin?** One-stop shop allows publishers to get a solid mediation layer going. It has one of the strongest exchanges to drive competition and it continues to add more certified partners to drive performance. **What do you dislike about MAX by AppLovin?** The algorithm still feels a bit too black boxy. The strong dependence of AppLovin has negative impact when AL is underperforming. I also prefer more control ad formats and ad quality. **What problems is MAX by AppLovin solving and how is that benefiting you?** MAX provides the ability to host bidding and waterfall placement. MAX also allows us to work with all the big demand partners and enabling us to run direct campaigns. ### 8. Consistent mobile mediation platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about MAX by AppLovin?** MAX has been a stable and reliable ad server. Their support has been of high quality. Very responsive. When switching from another mobile ad server, we had very few issues. The few we had, were resovled rather quickly. **What do you dislike about MAX by AppLovin?** Their reporting could use some extra details. There is no click data and some data is only kept for a somewhat short period of time. The speed of reporting is quick though. **What problems is MAX by AppLovin solving and how is that benefiting you?** We use AppLovin's MAX as a mobile ad server migrating from Mopub. Our new setup was much simpler and easier to support. There are more flexible options in MAX compared to our other ad server. ### 9. Good mediation service **Rating:** 4.0/5.0 stars **Reviewed by:** Wesley F. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 21, 2023 **What do you like best about MAX by AppLovin?** MAX is able to connect with all our network partners we work with for ad monetization **What do you dislike about MAX by AppLovin?** Some changes in how their bidding solutions work have not positively impacted our revenue as of late. **What problems is MAX by AppLovin solving and how is that benefiting you?** MAX provides us a mediation service to connect all our ad mon networks to. ### 10. First class account management from a world class team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** June 21, 2023 **What do you like best about MAX by AppLovin?** The flywheel approach of simultaneously monetizing the gaming audience and growing that audience under the Applovin system has proven to scale very well **What do you dislike about MAX by AppLovin?** As the MAX product improves, there can be performance changes that have a bigger impact when you are heavily reliant on Applovin's Bidder for performance **What problems is MAX by AppLovin solving and how is that benefiting you?** Monetizing all cohorts of users with supplementary ad revenue and allowing us to scale our audience profitably. ### 11. Easy to implement, easy to test, easy to maintain. Everything in one dashboard. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Program Development | Mid-Market (51-1000 emp.) **Reviewed Date:** June 21, 2023 **What do you like best about MAX by AppLovin?** The simplicity of implementation and testing, The support of their technical team during and after the integration. **What do you dislike about MAX by AppLovin?** Applovin Max has fewer bugs and issues than the other Ad providers, but I would like them not to have bugs at all. **What problems is MAX by AppLovin solving and how is that benefiting you?** Easy integration of all the popular ads in the app, through their mediation, maximizing the revenue, by showing correct ads in correct locations. ### 12. The platform provides robust insights and data for optimization **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** June 22, 2023 **What do you like best about MAX by AppLovin?** The platform is very intuitive and provides a lot of options to experiment with Ad formats. They provide great Growth support **What do you dislike about MAX by AppLovin?** The recent change in their machine learning algorithm caused a lot of revenue less. **What problems is MAX by AppLovin solving and how is that benefiting you?** We use it for Mediation and monetization purposes, helps us to enhance and optimize our monetization efforts through the largets selection of network bidders in the industry. ### 13. Applovin Max Review - ESG **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2023 **What do you like best about MAX by AppLovin?** Aggregating ad placement inside the dashboard and easy to slice information. **What do you dislike about MAX by AppLovin?** All the configuraiton needs to be done beforehand. If you miss one little aspect of the configuration it becomes difficult to backtrack. **What problems is MAX by AppLovin solving and how is that benefiting you?** Simplifying the aggregation process of viewing ad placement and having a quick eCPM ### 14. Straight to the point **Rating:** 3.5/5.0 stars **Reviewed by:** Giovanni C. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about MAX by AppLovin?** Has adapters for all the major networks. **What do you dislike about MAX by AppLovin?** The Dash board is not intuitive. Takes a learning curve to know where everything is. **What problems is MAX by AppLovin solving and how is that benefiting you?** Helps us monetize. ### 15. MAX Mediation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 21, 2023 **What do you like best about MAX by AppLovin?** MAX mediation gives us the highest ARPDAU compared to competitor mediation platforms. **What do you dislike about MAX by AppLovin?** Working through data reports could be made easier. **What problems is MAX by AppLovin solving and how is that benefiting you?** They have been great to use for ad mediation. Their AB test tool is very useful in helping us make more revenue. ### 16. AppLovin is Working Great **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Photography | Mid-Market (51-1000 emp.) **Reviewed Date:** June 21, 2023 **What do you like best about MAX by AppLovin?** I like that it's hands off but we get the performance that we need. I really enjoy working with the team! **What do you dislike about MAX by AppLovin?** The least helpful thing is the initial work by our dev team. But that's a shortcoming on our side - if you work with a strong dev team it's going to be easier. **What problems is MAX by AppLovin solving and how is that benefiting you?** AppLovin is solving our performance goals. We use MAX to increase our revenue & installs for our UA program. ### 17. Great mediator! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2023 **What do you like best about MAX by AppLovin?** Simple UX, lots of ad networks included, and very competitive eCPMs. As a plus, customer support is fantastic. **What do you dislike about MAX by AppLovin?** Data analysis can be improved and made simpler. Additionally, it's not that easy to find guides and support material. **What problems is MAX by AppLovin solving and how is that benefiting you?** Selling ad inventory at competitive prices ### 18. Introduction of AXON causing issues **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2023 **What do you like best about MAX by AppLovin?** Allows for additional campaign possibilities on the UA side **What do you dislike about MAX by AppLovin?** The sudden introduction of Axon cause dsignificant issues **What problems is MAX by AppLovin solving and how is that benefiting you?** Ad revenue ### 19. best ad mediation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** June 22, 2023 **What do you like best about MAX by AppLovin?** top-of-market eCPMs, agile product with custom integrations, **What do you dislike about MAX by AppLovin?** Higher than market impression volume to self (AppLovin), UX/UI is not as clean and straight-forward to use **What problems is MAX by AppLovin solving and how is that benefiting you?** Mobile game in-app ad mediation ### 20. Analyst **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** June 22, 2023 **What do you like best about MAX by AppLovin?** Timely data is provided and UI is easy to use. **What do you dislike about MAX by AppLovin?** The absence of some data. Some data are available on the UI but are not ingested via the API, this is limiting and forces us to pull data manually through the user interface. **What problems is MAX by AppLovin solving and how is that benefiting you?** Ability to see all ad monetization data from different partners in one place. ### 21. easy to use and implement **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** June 21, 2023 **What do you like best about MAX by AppLovin?** The dashboard is very straightforward. I find the reports very helpful for my decision making. **What do you dislike about MAX by AppLovin?** I am not seeing a big lift in revenue just yet. **What problems is MAX by AppLovin solving and how is that benefiting you?** I use MAX to check some metrics that aren't available internally. - [View MAX by AppLovin pricing details and edition comparison](https://www.g2.com/products/max-by-applovin/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+11%3A31%3A06+-0500&secure%5Bsession_id%5D=a3679c6b-d79a-4650-bb74-716dd71e9b98&secure%5Btoken%5D=630aa6c1daac55d758ff71931a53b36f91f74f0dedc6ebbdf524fb969b8cb739&format=llm_user) ## MAX by AppLovin Features **Platform - App Monetization Platforms** - Automated Tools - Campaign Management - Audience Targeting - In-App Purchases - Reporting & Dashboards - A/B Testing - AI Algorithms - Integration APIs - Fraud Prevention - Cross-Platform Support - Payment Integration - User Data Analysis - Subscription Management - Performance Analytics - Multiple Monetization Models **Ad Serving & Management - Publisher Ad Server** - Real-Time Bidding (RTB) Support - Ad Delivery Optimization & Management - Ad Inventory Management - Dynamic Ad Placement - Ad Tag Management **Agentic AI - Supply Side Platform (SSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Advertising - App Monetization Platforms** - Ad Exchange - Offerwall - Bidding - Ad Mediation - Ad Formats - Ad Optimization **Targeting & Personalization - Publisher Ad Server** - Geo-Targeting - A/B Testing for Ads - Multi-Device & Cross-Platform Delivery - Audience Targeting - Frequency Capping - Contextual Targeting **Monetization & Reporting - Publisher Ad Server** - Header Bidding Support - Ad Revenue Share & Payout Management - Revenue Forecasting - Performance & Engagement Analytics **SSP Functionality ** - SSP Functionality **Agentic AI - Publisher Ad Server** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance **SSP** - Ad Unit Availability - Impression Targeting - Floor Price - Advertiser Restrictions - Bid Reporting ## Top MAX by AppLovin Alternatives - [Google AdMob](https://www.g2.com/products/google-admob/reviews) - 4.3/5.0 (66 reviews) - [Unity Ads](https://www.g2.com/products/unity-ads/reviews) - 4.3/5.0 (61 reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - 4.2/5.0 (233 reviews)