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Compare Adjust and Branch 
At a Glance
Market Segments
Mid-Market (48.2% of reviews)
Small-Business (41.9% of reviews)
Entry-Level Pricing
Free 1500 Attributions Per Month
Contact Us
Adjust
Star Rating
(430)4.5 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1500 Attributions Per Month
Browse all 3 pricing plansBranch
Star Rating
(450)4.4 out of 5
Market Segments
Small-Business (41.9% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adjust excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Branch. Users appreciate its intuitive interface and the ability to create custom reports that enhance data analysis flexibility.
- According to verified reviews, Adjust's implementation process is praised for its ease, with users highlighting the intuitive onboarding wizard that simplifies setup. In contrast, Branch users mention some challenges with configuration, although they find the SDK easy to integrate.
- Users say that Adjust provides a wealth of metrics in its reports, making them user-friendly and suitable for various purposes. This contrasts with Branch, where users appreciate the straightforward linking capabilities but feel it may not offer the same depth of analytics.
- Reviewers mention that Adjust's customer support is highly responsive, contributing to a positive user experience. Branch users, while noting its customer-friendly approach, report that support could be improved, particularly for more complex inquiries.
- G2 reviewers highlight Adjust's strong performance in metrics like fraud detection and attribution windows, which are critical for mobile marketing. Branch, while effective in its own right, does not match the same level of sophistication in these areas.
- According to recent user feedback, Adjust's structured dashboards and granular analytics are standout features that enhance usability. Branch users, however, appreciate its simplicity and time-saving capabilities, particularly for marketing tasks, but may find it lacking in advanced analytics features.
Pricing
Entry-Level Pricing
Adjust
Base
Free
1500 Attributions Per Month
For growing, independent developers. Get started for free with email support and up to 1,500 monthly attributions.
- Click and impression-based attribution and reattribution
- Unlimited organic installs, impressions, and clicks
- Comprehensive iOS 14.5+ measurement solutions
Branch
Performance Pro
Contact Us
Optimize your ads ROI with sophisticated cost analysis, audience building, and mobile and household attribution.
- ROI insights
- Household and CTV ads measurement
- Audience building
Free Trial
Adjust
Free Trial is available
Branch
Free Trial is available
Ratings
Meets Requirements
8.7
329
8.5
351
Ease of Use
8.5
358
8.4
355
Ease of Setup
8.4
308
7.9
186
Ease of Admin
8.6
201
8.5
172
Quality of Support
8.7
325
8.1
335
Has the product been a good partner in doing business?
9.0
204
8.5
171
Product Direction (% positive)
8.7
319
8.5
333
Features by Category
User Identification
7.6
166
7.4
117
7.9
168
7.8
149
8.1
167
7.8
115
Tracking & Reporting
8.8
186
8.2
163
8.2
184
8.1
157
8.9
192
8.7
165
8.7
192
8.0
166
8.0
175
7.8
150
8.1
172
7.4
149
Metrics
8.5
176
8.2
139
7.9
164
7.6
127
8.5
176
8.1
132
8.4
162
8.1
130
9.0
178
8.6
147
Optimization
7.9
37
Not enough data
7.7
37
Not enough data
8.1
37
Not enough data
8.1
36
Not enough data
8.3
36
Not enough data
7.9
36
Not enough data
8.1
37
Not enough data
Reporting & Alerts
8.4
39
Not enough data
8.5
38
Not enough data
8.1
34
Not enough data
8.2
34
Not enough data
Competition Monitoring
7.9
34
Not enough data
8.1
35
Not enough data
8.0
36
Not enough data
8.4
35
Not enough data
Platform Additional Functionality
8.5
37
Not enough data
8.0
34
Not enough data
8.1
35
Not enough data
Agentic AI - App Store Optimization
8.2
25
Not enough data
8.3
25
Not enough data
8.5
25
Not enough data
8.5
25
Not enough data
8.7
25
Not enough data
Trading
7.2
73
Not enough data
6.8
73
Not enough data
8.7
75
Not enough data
Threat Detection
7.5
72
Not enough data
7.9
76
Not enough data
8.0
74
Not enough data
7.8
73
Not enough data
Blocking
7.3
73
Not enough data
8.0
75
Not enough data
7.3
70
Not enough data
Agentic AI - Click Fraud
6.6
58
Not enough data
6.6
58
Not enough data
6.5
58
Not enough data
6.5
58
Not enough data
6.8
58
Not enough data
Platform Basics
8.9
188
8.3
173
8.6
184
8.0
166
8.3
171
7.8
142
8.2
177
8.3
164
8.1
175
7.0
143
7.8
163
6.8
137
Platform Data
7.9
172
Feature Not Available
8.5
177
7.6
154
8.6
196
7.8
177
8.1
172
7.8
159
8.4
168
7.5
158
8.3
166
7.5
157
Agentic AI - Value Selling Tools
6.3
120
Not enough data
6.9
119
Not enough data
6.7
120
Not enough data
6.7
118
Not enough data
6.8
118
Not enough data
6.9
120
Not enough data
Analysis
Not enough data
8.4
183
Not enough data
8.4
186
|
Verified
Not enough data
Feature Not Available
Not enough data
7.6
148
Campaigns
Not enough data
7.6
135
|
Verified
Not enough data
7.0
121
Not enough data
6.6
105
Not enough data
6.2
98
Not enough data
7.2
116
Not enough data
7.4
130
Engagement
Not enough data
6.8
110
Platform
Not enough data
8.2
157
Not enough data
8.4
164
|
Verified
Not enough data
7.0
110
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.5
176
8.2
139
7.9
164
7.6
127
8.5
176
8.1
132
8.4
162
8.1
130
9.0
178
8.6
147
Variation Testing
7.1
195
Not enough data
6.8
186
Not enough data
8.2
201
Not enough data
7.8
202
Not enough data
7.9
197
Not enough data
7.3
189
Not enough data
Reporting
8.6
204
Not enough data
9.0
217
Not enough data
Personalization
8.0
200
Not enough data
7.9
200
Not enough data
8.3
193
Not enough data
Administration
8.5
214
Not enough data
8.0
199
Not enough data
8.7
213
Not enough data
8.9
210
Not enough data
Categories
Categories
Shared Categories
Adjust and Branch are categorized as Mobile Attribution and Mobile App Analytics
Reviews
Reviewers' Company Size
Adjust
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Branch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.2%
Computer Games
15.9%
Financial Services
9.6%
Entertainment
8.1%
Retail
5.0%
Other
41.3%
Financial Services
10.6%
Marketing and Advertising
10.4%
Information Technology and Services
8.3%
Computer Software
7.6%
Health, Wellness and Fitness
6.5%
Other
56.7%
Discussions
What is adjust tool?
1 Comment
AS
Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile applicationRead more
How does adjust work?
1 Comment
İ
Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. Read more
Adjust has no more discussions with answers
How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.
1 Comment
MS
Hi Caio - the deepview feature is meant for apps that don't have a mobile website or a web version of their app content. Asking a person to download an app...Read more
Branch has no more discussions with answers
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