Compare Adjust and Branch 
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Small-Business (41.8% of reviews)
Entry-Level Pricing
Free 1500 Attributions Per Month
Contact Us
Adjust
Star Rating
(556)4.6 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1500 Attributions Per Month
Browse all 3 pricing plansBranch
Star Rating
(451)4.4 out of 5
Market Segments
Small-Business (41.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adjust excels in providing a seamless user experience, with many praising its intuitive interface and quick implementation process. Users appreciate how it makes it easy to consolidate and analyze traffic data, which is crucial for effective decision-making.
- Users say that Adjust's strong fraud prevention capabilities set it apart, ensuring accurate attribution and tracking of every install and event. This level of confidence in data integrity is a significant advantage for businesses looking to optimize their marketing efforts.
- According to verified reviews, Branch is recognized for its user-friendly features, particularly in creating deep links that direct users to specific app pages. This functionality is noted to save valuable time and streamline marketing campaigns, making it a practical choice for smaller businesses.
- Reviewers mention that while Adjust has a higher overall satisfaction score, Branch still offers valuable insights, especially for users who need quick access to campaign revenue data through integrations like Google Analytics. This can be particularly beneficial for teams focused on rapid data retrieval.
- G2 reviewers highlight that Adjust's support quality is notably higher, with users reporting a strong partnership in business operations. This is reflected in their feedback about the responsive customer service and proactive assistance, which can be a game-changer for companies needing reliable support.
- Users indicate that while Branch is easy to use and integrates well for developers, it may not match the comprehensive analytics capabilities of Adjust. Users looking for in-depth insights and robust tracking features may find Adjust to be the better option for their needs.
Pricing
Entry-Level Pricing
Adjust
Base
Free
1500 Attributions Per Month
For growing, independent developers. Get started for free with email support and up to 1,500 monthly attributions.
- Click and impression-based attribution and reattribution
- Unlimited organic installs, impressions, and clicks
- Comprehensive iOS 14.5+ measurement solutions
Branch
Performance Pro
Contact Us
Optimize your ads ROI with sophisticated cost analysis, audience building, and mobile and household attribution.
- ROI insights
- Household and CTV ads measurement
- Audience building
Free Trial
Adjust
Free Trial is available
Branch
Free Trial is available
Ratings
Meets Requirements
8.8
420
8.5
352
Ease of Use
8.7
449
8.4
356
Ease of Setup
8.6
399
7.9
187
Ease of Admin
8.7
233
8.5
172
Quality of Support
8.9
414
8.1
336
Has the product been a good partner in doing business?
9.1
236
8.5
171
Product Direction (% positive)
8.9
398
8.5
334
Features by Category
User Identification
7.7
178
7.4
117
7.9
178
7.8
149
8.2
177
7.8
115
Tracking & Reporting
8.9
204
8.2
163
8.3
199
8.1
157
9.0
213
8.7
165
8.8
215
8.0
166
8.0
184
7.8
150
8.1
180
7.4
149
Metrics
8.6
195
8.2
139
7.9
175
7.6
127
8.6
196
8.1
132
8.5
174
8.1
130
9.1
200
8.6
147
Optimization
7.9
37
Not enough data
7.7
37
Not enough data
8.1
37
Not enough data
8.1
36
Not enough data
8.3
36
Not enough data
7.9
36
Not enough data
8.1
37
Not enough data
Reporting & Alerts
8.4
39
Not enough data
8.5
39
Not enough data
8.1
34
Not enough data
8.2
34
Not enough data
Competition Monitoring
8.0
34
Not enough data
8.0
35
Not enough data
8.1
36
Not enough data
8.4
35
Not enough data
Platform Additional Functionality
8.6
37
Not enough data
8.0
34
Not enough data
8.1
35
Not enough data
Agentic AI - App Store Optimization
8.2
25
Not enough data
8.3
25
Not enough data
8.6
25
Not enough data
8.5
25
Not enough data
8.7
25
Not enough data
Trading
7.3
75
Not enough data
6.8
75
Not enough data
8.8
82
Not enough data
Threat Detection
7.5
75
Not enough data
8.0
82
Not enough data
8.0
76
Not enough data
7.9
76
Not enough data
Blocking
7.4
76
Not enough data
8.0
77
Not enough data
7.3
72
Not enough data
Agentic AI - Click Fraud
6.7
60
Not enough data
6.6
60
Not enough data
6.6
60
Not enough data
6.6
60
Not enough data
6.9
61
Not enough data
Platform Basics
8.9
198
8.3
173
8.7
195
8.0
166
8.3
175
7.8
142
8.3
191
8.3
164
8.3
202
7.0
143
7.9
168
6.8
137
Platform Data
8.0
178
Feature Not Available
8.6
187
7.6
154
8.8
270
7.8
177
8.4
204
7.8
159
8.5
194
7.5
158
8.3
183
7.5
157
Agentic AI - Value Selling Tools
6.5
125
Not enough data
7.3
137
Not enough data
6.8
124
Not enough data
6.7
121
Not enough data
6.9
122
Not enough data
7.0
125
Not enough data
Analysis
Not enough data
8.4
184
Not enough data
8.4
187
|
Verified
Not enough data
Feature Not Available
Not enough data
7.6
148
Campaigns
Not enough data
7.6
135
|
Verified
Not enough data
7.0
122
Not enough data
6.6
105
Not enough data
6.2
98
Not enough data
7.2
117
Not enough data
7.4
130
Engagement
Not enough data
6.8
110
Platform
Not enough data
8.2
157
Not enough data
8.4
164
|
Verified
Not enough data
7.0
110
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.6
195
8.2
139
7.9
175
7.6
127
8.6
196
8.1
132
8.5
174
8.1
130
9.1
200
8.6
147
Variation Testing
7.2
205
Not enough data
6.8
194
Not enough data
8.3
210
Not enough data
7.9
212
Not enough data
8.0
206
Not enough data
7.4
198
Not enough data
Reporting
8.7
215
Not enough data
9.1
233
Not enough data
Personalization
8.0
209
Not enough data
8.0
210
Not enough data
8.4
202
Not enough data
Administration
8.5
224
Not enough data
8.0
207
Not enough data
8.7
225
Not enough data
8.9
219
Not enough data
Categories
Categories
Shared Categories
Adjust and Branch are categorized as Mobile Attribution and Mobile App Analytics
Reviews
Reviewers' Company Size
Adjust
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Branch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
22.5%
Computer Games
18.6%
Financial Services
8.2%
Entertainment
7.2%
Information Technology and Services
5.1%
Other
38.3%
Financial Services
10.6%
Marketing and Advertising
10.3%
Information Technology and Services
8.3%
Computer Software
7.6%
Health, Wellness and Fitness
6.7%
Other
56.6%
Discussions
What is adjust tool?
1 Comment
AS
Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile applicationRead more
How does adjust work?
1 Comment
İ
Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. Read more
Adjust has no more discussions with answers
How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.
1 Comment
MS
Hi Caio - the deepview feature is meant for apps that don't have a mobile website or a web version of their app content. Asking a person to download an app...Read more
Branch has no more discussions with answers
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