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At a Glance
Market Segments
Mid-Market (48.0% of reviews)
Small-Business (42.0% of reviews)
Entry-Level Pricing
Free 1500 Attributions Per Month
Contact Us
Adjust
Star Rating
(406)4.5 out of 5
Market Segments
Mid-Market (48.0% of reviews)
Entry-Level Pricing
Free 1500 Attributions Per Month
Browse all 3 pricing plansBranch
Star Rating
(448)4.4 out of 5
Market Segments
Small-Business (42.0% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adjust excels in Keyword Tracking with a score of 8.2, while Branch offers a slightly lower score of 8.0. Reviewers mention that Adjust's tracking capabilities provide more detailed insights into keyword performance, which is crucial for optimizing marketing strategies.
- Reviewers mention that Branch shines in Attribution with a score of 8.8 compared to Adjust's 8.4. Users on G2 highlight Branch's ability to provide clearer attribution models, making it easier to understand user journeys and campaign effectiveness.
- Users say that Adjust's Custom Event Tracking feature is highly rated at 8.3, matching Branch's score. However, reviewers mention that Adjust offers more flexibility in defining custom events, which is beneficial for tailored analytics.
- G2 users report that Branch has a superior Quality of Support rating of 8.1 compared to Adjust's 7.5. Reviewers mention that Branch's support team is more responsive and helpful, which enhances the overall user experience.
- Users on G2 highlight that Adjust's Fraud Detection feature scores 7.5, while Branch's is lower at 7.1. Reviewers say that Adjust's fraud detection capabilities are more robust, providing better protection against fraudulent activities.
- Reviewers mention that Branch's Real-Time Insights feature scores 8.1, slightly higher than Adjust's 7.9. Users report that Branch's insights are more actionable and timely, allowing for quicker decision-making in marketing campaigns.
Pricing
Entry-Level Pricing
Adjust
Base
Free
1500 Attributions Per Month
For growing, independent developers. Get started for free with email support and up to 1,500 monthly attributions.
- Click and impression-based attribution and reattribution
- Unlimited organic installs, impressions, and clicks
- Comprehensive iOS 14.5+ measurement solutions
Branch
Performance Pro
Contact Us
Optimize your ads ROI with sophisticated cost analysis, audience building, and mobile and household attribution.
- ROI insights
- Household and CTV ads measurement
- Audience building
Free Trial
Adjust
Free Trial is available
Branch
Free Trial is available
Ratings
Meets Requirements
8.6
304
8.5
350
Ease of Use
8.5
333
8.4
354
Ease of Setup
8.3
283
7.9
185
Ease of Admin
8.6
186
8.5
171
Quality of Support
8.7
300
8.1
334
Has the product been a good partner in doing business?
8.9
189
8.5
170
Product Direction (% positive)
8.6
297
8.5
332
Features by Category
User Identification
7.6
162
7.4
117
7.8
164
7.8
149
8.1
163
7.8
115
Tracking & Reporting
8.8
182
8.2
163
8.2
178
8.1
157
8.9
185
8.7
165
8.6
185
8.1
165
7.9
171
7.8
150
8.0
168
7.4
149
Metrics
8.5
171
8.2
139
7.8
159
7.6
127
8.5
170
8.1
132
8.4
158
8.1
130
9.0
174
8.6
147
Optimization
7.9
37
Not enough data
7.7
37
Not enough data
8.1
37
Not enough data
8.1
36
Not enough data
8.3
36
Not enough data
7.9
36
Not enough data
8.1
37
Not enough data
Reporting & Alerts
8.4
39
Not enough data
8.5
38
Not enough data
8.1
34
Not enough data
8.2
34
Not enough data
Competition Monitoring
7.9
34
Not enough data
8.1
35
Not enough data
8.0
36
Not enough data
8.4
35
Not enough data
Platform Additional Functionality
8.5
37
Not enough data
8.0
34
Not enough data
8.1
35
Not enough data
Agentic AI - App Store Optimization
8.2
25
Not enough data
8.3
25
Not enough data
8.5
25
Not enough data
8.5
25
Not enough data
8.7
25
Not enough data
Trading
7.2
71
Not enough data
6.8
71
Not enough data
8.6
73
Not enough data
Threat Detection
7.5
70
Not enough data
7.9
74
Not enough data
8.0
72
Not enough data
7.8
71
Not enough data
Blocking
7.3
71
Not enough data
7.9
73
Not enough data
7.3
68
Not enough data
Agentic AI - Click Fraud
6.5
56
Not enough data
6.5
56
Not enough data
6.4
56
Not enough data
6.4
56
Not enough data
6.7
56
Not enough data
Platform Basics
8.9
182
8.3
173
8.6
179
8.0
166
8.2
167
7.8
142
8.2
170
8.3
164
8.1
169
7.0
143
7.8
159
6.8
137
Platform Data
7.9
168
Feature Not Available
8.5
174
7.6
154
8.5
184
7.8
177
8.1
165
7.8
159
8.4
163
7.5
158
8.3
161
7.5
157
Agentic AI - Value Selling Tools
6.2
116
Not enough data
6.8
115
Not enough data
6.6
115
Not enough data
6.6
113
Not enough data
6.7
113
Not enough data
6.9
115
Not enough data
Analysis
Not enough data
8.4
183
Not enough data
8.4
186
|
Verified
Not enough data
Feature Not Available
Not enough data
7.6
148
Campaigns
Not enough data
7.6
135
|
Verified
Not enough data
7.0
121
Not enough data
6.6
105
Not enough data
6.2
98
Not enough data
7.2
116
Not enough data
7.4
130
Engagement
Not enough data
6.8
110
Platform
Not enough data
8.2
157
Not enough data
8.4
164
|
Verified
Not enough data
7.0
110
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.5
171
8.2
139
7.8
159
7.6
127
8.5
170
8.1
132
8.4
158
8.1
130
9.0
174
8.6
147
Variation Testing
7.1
190
Not enough data
6.7
181
Not enough data
8.2
196
Not enough data
7.8
197
Not enough data
7.9
192
Not enough data
7.3
184
Not enough data
Reporting
8.6
198
Not enough data
9.0
209
Not enough data
Personalization
8.0
195
Not enough data
7.9
195
Not enough data
8.3
188
Not enough data
Administration
8.4
206
Not enough data
7.9
193
Not enough data
8.7
203
Not enough data
8.9
205
Not enough data
Categories
Categories
Shared Categories
Adjust and Branch are categorized as Mobile Attribution and Mobile App Analytics
Reviews
Reviewers' Company Size
Adjust
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Branch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.6%
Computer Games
15.3%
Financial Services
9.9%
Entertainment
7.5%
Retail
5.4%
Other
42.2%
Financial Services
10.6%
Marketing and Advertising
10.4%
Information Technology and Services
8.3%
Computer Software
7.6%
Health, Wellness and Fitness
6.5%
Other
56.6%
Discussions
What is adjust tool?
1 Comment
AS
Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile applicationRead more
How does adjust work?
1 Comment
İ
Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. Read more
Adjust has no more discussions with answers
How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.
1 Comment
MS
Hi Caio - the deepview feature is meant for apps that don't have a mobile website or a web version of their app content. Asking a person to download an app...Read more
Branch has no more discussions with answers
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