# Adjust vs Branch Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Adjust excels in user satisfaction, boasting a significantly higher overall score compared to Branch. Users appreciate the platform's **intuitive API** that allows for easy data extraction and automated reporting tailored to their needs, enhancing their workflow efficiency.
- **Users say** that Adjust's implementation process is notably quick and straightforward, with many highlighting the ease of connecting to various advertising partners like **Meta** and **Google Ads**. This seamless integration helps users effectively compare performance across channels.
- **Reviewers mention** that while Branch offers reliable attribution capabilities, they sometimes find the dashboard less user-friendly compared to Adjust. Users have noted that they don't rely on the dashboard as much, indicating a potential area for improvement in user experience.
- **According to verified reviews** , Adjust shines in the quality of support it provides, with users rating it highly for responsiveness and helpfulness. In contrast, Branch's support, while generally strong, has received mixed feedback, with some users feeling less supported in their day-to-day operations.
- **Users highlight** that Adjust's analytics dashboard is particularly robust, providing real-time insights and customizable options that help in tracking user activity effectively. Branch, while offering valuable insights, has been noted to have a less comprehensive dashboard experience.
- **G2 reviewers report** that Adjust's focus on fraud detection and attribution accuracy is a significant advantage, with users praising its ability to provide clear and actionable data. Branch users appreciate its accuracy as well, but some have expressed a desire for enhanced features in fraud detection and attribution windows.



| | Adjust | Branch | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 723 | 461 | 
| **Largest Market Segment** | Mid-Market (48.5% of reviews) | Small-Business (41.3% of reviews) | 
| **Entry Level Price** | Free 1500 Attributions Per Month | Contact Us | 

---
## Top Pros & Cons

### Adjust

Pros:
- Ease of Use (146 reviews)
- Customer Support (111 reviews)

Cons:
- Slow Loading (41 reviews)
- Complexity (38 reviews)

### Branch

Pros:
- Ease of Use (4 reviews)
- Customer Support (3 reviews)

Cons:
- Poor Customer Support (2 reviews)
- Setup Issues (2 reviews)

---
## Ratings Comparison
| Rating | Adjust | Branch | 
|---|---|---|
  | **Meets Requirements** | 8.9 (562 reviews) | 8.5 (360 reviews) | 
  | **Ease of Use** | 8.9 (595 reviews) | 8.4 (365 reviews) | 
  | **Ease of Setup** | 8.8 (543 reviews) | 8.0 (196 reviews) | 
  | **Ease of Admin** | 8.8 (252 reviews) | 8.5 (175 reviews) | 
  | **Quality of Support** | 9.1 (555 reviews) | 8.1 (344 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (255 reviews) | 8.5 (174 reviews) | 
  | **Product Direction (% positive)** | 9.0 (504 reviews) | 8.5 (342 reviews) | 

---
## Pricing

### Adjust

#### Entry-Level Pricing

Plan: Base

Price: Free 1500 Attributions Per Month

Description: For growing, independent developers. Get started for free with email support and up to 1,500 monthly attributions.

Key Features:
- Click and impression-based attribution and reattribution
- Unlimited organic installs, impressions, and clicks
- Comprehensive iOS 14.5+ measurement solutions

[Browse all 3 editions](https://www.g2.com/products/adjust/pricing)

#### Free Trial

Yes

### Branch

#### Entry-Level Pricing

Plan: Performance Pro

Price: Contact Us

Description: Optimize your ads ROI with sophisticated cost analysis, audience building, and mobile and household attribution.

Key Features:
- ROI insights
- Household and CTV ads measurement
- Audience building

[Browse all 2 editions](https://www.g2.com/products/branch/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.5/10 | 319 |
| **Branch** | 8.0/10 | 180 |

#### User Identification

| Feature | Adjust | Branch | 
|---|---|---|
| **Demographics** | 7.8 (182 reviews) | 7.4 (117 reviews) | 
| **User Segmentation** | 8.1 (188 reviews) | 7.8 (149 reviews) | 
| **Geolocation** | 8.3 (187 reviews) | 7.8 (115 reviews) | 

#### Tracking & Reporting

| Feature | Adjust | Branch | 
|---|---|---|
| **Custom Event Tracking** | 9.0 (222 reviews) | 8.3 (164 reviews) | 
| **Real-Time Insights** | 8.4 (220 reviews) | 8.1 (157 reviews) | 
| **Attribution** | 9.1 (240 reviews) | 8.7 (167 reviews) | 
| **Dashboard** | 9.0 (257 reviews) | 8.0 (166 reviews) | 
| **User Path Tracking** | 8.1 (190 reviews) | 7.8 (150 reviews) | 
| **User Activity History** | 8.2 (185 reviews) | 7.4 (149 reviews) | 

#### Metrics

| Feature | Adjust | Branch | 
|---|---|---|
| **Engagement** | 8.8 (219 reviews) | 8.2 (140 reviews) | 
| **Exit Tracking** | 8.1 (186 reviews) | 7.6 (127 reviews) | 
| **Retention** | 8.7 (221 reviews) | 8.1 (132 reviews) | 
| **Return** | 8.6 (190 reviews) | 8.1 (130 reviews) | 
| **Conversions** | 9.2 (232 reviews) | 8.6 (149 reviews) | 

### App Store Optimization

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.3/10 | 50 |
| **Branch** | N/A | N/A |

#### Optimization

| Feature | Adjust | Branch | 
|---|---|---|
| **Icon Testing** | 8.0 (39 reviews) | Not enough data | 
| **Screenshot Testing** | 7.8 (39 reviews) | Not enough data | 
| **App Store Page Design & Preview** | 8.2 (39 reviews) | Not enough data | 
| **Keyword Tools** | 8.2 (38 reviews) | Not enough data | 
| **Reviews & Ratings** | 8.4 (38 reviews) | Not enough data | 
| **Keyword Localization** | 8.0 (38 reviews) | Not enough data | 
| **Conversion Rate Benchmarks** | 8.2 (39 reviews) | Not enough data | 

#### Reporting & Alerts

| Feature | Adjust | Branch | 
|---|---|---|
| **Reports and Dashboards** | 8.5 (41 reviews) | Not enough data | 
| **Traffic Source Reporting** | 8.6 (42 reviews) | Not enough data | 
| **Featured App Alerts** | 8.2 (36 reviews) | Not enough data | 
| **Alert Delivery** | 8.3 (36 reviews) | Not enough data | 

#### Competition Monitoring

| Feature | Adjust | Branch | 
|---|---|---|
| **Timeline** | 8.0 (35 reviews) | Not enough data | 
| **Store Performance** | 8.1 (36 reviews) | Not enough data | 
| **Financial Analysis** | 8.1 (37 reviews) | Not enough data | 
| **Category Ranking** | 8.4 (36 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Adjust | Branch | 
|---|---|---|
| **Integrations** | 8.6 (38 reviews) | Not enough data | 
| **Organic Keyword Protection** | 8.1 (35 reviews) | Not enough data | 
| **App Suggestions** | 8.2 (36 reviews) | Not enough data | 

#### Agentic AI - App Store Optimization

| Feature | Adjust | Branch | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 8.4 (26 reviews) | Not enough data | 
| **Adaptive Learning** | 8.7 (26 reviews) | Not enough data | 
| **Proactive Assistance** | 8.6 (26 reviews) | Not enough data | 
| **Decision Making** | 8.8 (27 reviews) | Not enough data | 

### Click Fraud

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 7.3/10 | 100 |
| **Branch** | N/A | N/A |

#### Trading

| Feature | Adjust | Branch | 
|---|---|---|
| **Keyword Tracking** | 7.3 (74 reviews) | Not enough data | 
| **Refund Management** | 6.8 (73 reviews) | Not enough data | 
| **Integrations** | 8.8 (84 reviews) | Not enough data | 

#### Threat Detection

| Feature | Adjust | Branch | 
|---|---|---|
| **Account Alerts** | 7.5 (72 reviews) | Not enough data | 
| **Threat Detection** | 8.0 (80 reviews) | Not enough data | 
| **IP Address Monitoring** | 8.0 (74 reviews) | Not enough data | 
| **Rules** | 7.9 (74 reviews) | Not enough data | 

#### Blocking

| Feature | Adjust | Branch | 
|---|---|---|
| **Manual IP Blocking** | 7.4 (74 reviews) | Not enough data | 
| **Automated IP Blocking** | 8.0 (76 reviews) | Not enough data | 
| **Cross-Campaign Blocking** | 7.3 (69 reviews) | Not enough data | 

#### Agentic AI - Click Fraud

| Feature | Adjust | Branch | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (57 reviews) | Not enough data | 
| **Cross-system Integration** | 6.6 (58 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (58 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (58 reviews) | Not enough data | 
| **Decision Making** | 7.0 (62 reviews) | Not enough data | 

### Mobile Attribution

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.0/10 | 434 |
| **Branch** | 7.7/10 | 201 |

#### Platform Basics

| Feature | Adjust | Branch | 
|---|---|---|
| **Attribution Windows** | 8.9 (209 reviews) | 8.3 (173 reviews) | 
| **Retargeting Attribution** | 8.7 (205 reviews) | 8.0 (166 reviews) | 
| **Validation Rules** | 8.4 (180 reviews) | 7.8 (142 reviews) | 
| **Cross-platform attribution** | 8.4 (199 reviews) | 8.3 (164 reviews) | 
| **Fraud Detection** | 8.6 (246 reviews) | 7.0 (144 reviews) | 
| **Post-Fraud Attribution** | 8.0 (175 reviews) | 6.8 (137 reviews) | 

#### Platform Data

| Feature | Adjust | Branch | 
|---|---|---|
| **Uninstall Metrics** | 8.1 (185 reviews) | Feature Not Available | 
| **Retention Metrics** | 8.7 (206 reviews) | 7.6 (154 reviews) | 
| **Analytics Dashboard** | 9.0 (371 reviews) | 7.8 (177 reviews) | 
| **Cross-channel insights** | 8.8 (265 reviews) | 7.8 (159 reviews) | 
| **Custom Dashboards** | 8.5 (229 reviews) | 7.5 (158 reviews) | 
| **Data Segmentation** | 8.4 (215 reviews) | 7.5 (157 reviews) | 

#### Agentic AI - Value Selling Tools

| Feature | Adjust | Branch | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (131 reviews) | Not enough data | 
| **Cross-system Integration** | 7.7 (172 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (128 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.8 (126 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (130 reviews) | Not enough data | 
| **Decision Making** | 7.3 (136 reviews) | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **Branch** | 7.4/10 | 220 |

#### Analysis

| Feature | Adjust | Branch | 
|---|---|---|
| **Application Attribution** | Not enough data | 8.5 (190 reviews) | 
| **Campaign Analysis** | Not enough data | 8.4 (193 reviews) ✓ Verified | 
| **Uninstall Tracking** | Not enough data | Feature Not Available | 
| **Custom Dashboards** | Not enough data | 7.6 (150 reviews) | 

#### Campaigns

| Feature | Adjust | Branch | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 7.6 (135 reviews) ✓ Verified | 
| **Push Notifications** | Not enough data | 7.0 (122 reviews) | 
| **Bulk SMS** | Not enough data | 6.6 (105 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 6.2 (98 reviews) | 
| **Email Campaigns** | Not enough data | 7.2 (117 reviews) | 
| **Audience Segmentation** | Not enough data | 7.4 (130 reviews) | 

#### Engagement

| Feature | Adjust | Branch | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 6.8 (110 reviews) | 

#### Platform

| Feature | Adjust | Branch | 
|---|---|---|
| **Optimization** | Not enough data | 8.2 (159 reviews) | 
| **Integrations - Mobile Marketing** | Not enough data | 8.4 (168 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 7.0 (110 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Adjust | Branch | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.7/10 | 273 |
| **Branch** | 8.1/10 | 160 |

#### Metrics

| Feature | Adjust | Branch | 
|---|---|---|
| **Engagement** | 8.8 (219 reviews) | 8.2 (140 reviews) | 
| **Exit Tracking** | 8.1 (186 reviews) | 7.6 (127 reviews) | 
| **Retention** | 8.7 (221 reviews) | 8.1 (132 reviews) | 
| **Return** | 8.6 (190 reviews) | 8.1 (130 reviews) | 
| **Conversions** | 9.2 (232 reviews) | 8.6 (149 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.1/10 | 284 |
| **Branch** | N/A | N/A |

#### Variation Testing

| Feature | Adjust | Branch | 
|---|---|---|
| **A/B Testing** | 7.2 (205 reviews) | Not enough data | 
| **WYSIWYG Editor** | 6.8 (190 reviews) | Not enough data | 
| **Conversion Goal** | 8.3 (210 reviews) | Not enough data | 
| **Percentage of Traffic** | 7.9 (209 reviews) | Not enough data | 
| **Confidence Level** | 7.9 (201 reviews) | Not enough data | 
| **Multivariant Testing** | 7.4 (193 reviews) | Not enough data | 

#### Reporting

| Feature | Adjust | Branch | 
|---|---|---|
| **Segmentation** | 8.7 (215 reviews) | Not enough data | 
| **Reports and Dashboards** | 9.1 (240 reviews) | Not enough data | 

#### Personalization

| Feature | Adjust | Branch | 
|---|---|---|
| **Standard Targeting** | 8.1 (206 reviews) | Not enough data | 
| **Custom Targeting** | 8.0 (207 reviews) | Not enough data | 
| **Data Segmentation** | 8.4 (201 reviews) | Not enough data | 

#### Administration

| Feature | Adjust | Branch | 
|---|---|---|
| **API / Integrations** | 8.5 (224 reviews) | Not enough data | 
| **QA Testing** | 8.0 (204 reviews) | Not enough data | 
| **Performance and Reliability** | 8.7 (230 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.9 (218 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)

**Unique to Adjust (3):** [App Store Optimization Software](https://www.g2.com/categories/app-store-optimization), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Click Fraud Software](https://www.g2.com/categories/click-fraud)

**Unique to Branch (1):** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Adjust | Branch | 
|---|---|---|
| **Small-Business** | 38.6% | 41.3% | 
| **Mid-Market** | 48.5% | 33.9% | 
| **Enterprise** | 12.8% | 24.7% | 

### By Industry

#### Adjust

- **Marketing and Advertising:** 24.0%
- **Computer Games:** 19.9%
- **Entertainment:** 7.7%
- **Financial Services:** 7.4%
- **Information Technology and Services:** 5.2%
- **Computer Software:** 3.5%
- **Retail:** 3.2%
- **Banking:** 3.0%
- **Internet:** 2.2%
- **Airlines/Aviation:** 1.9%
- **Other:** 22.0%

#### Branch

- **Financial Services:** 10.6%
- **Marketing and Advertising:** 10.6%
- **Information Technology and Services:** 8.1%
- **Computer Software:** 7.4%
- **Health, Wellness and Fitness:** 7.0%
- **Retail:** 5.6%
- **Internet:** 5.0%
- **Entertainment:** 5.0%
- **Leisure, Travel & Tourism:** 3.8%
- **Consumer Services:** 2.9%
- **Other:** 34.0%

---
## Alternatives

### Alternatives to Adjust

- [Kochava](https://www.g2.com/products/kochava/reviews) — 4.1/5 stars (136 reviews)
- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (780 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (665 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2957 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1370 reviews)
- [Airbridge](https://www.g2.com/products/airbridge/reviews) — 4.7/5 stars (29 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6858 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)

### Alternatives to Branch

- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (780 reviews)
- [Kochava](https://www.g2.com/products/kochava/reviews) — 4.1/5 stars (136 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (665 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6858 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1370 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2957 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [OneSignal](https://www.g2.com/products/onesignal/reviews) — 4.7/5 stars (1211 reviews)

---
## Top Discussions

### Adjust

- Title: [How does adjust work?](https://www.g2.com/discussions/how-does-adjust-work) — 1 comment
  > **Top comment:** "Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. "
- Title: [What is adjust tool?](https://www.g2.com/discussions/what-is-adjust-tool) — 1 comment
  > **Top comment:** "Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile application"

### Branch

- Title: [How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.](https://www.g2.com/discussions/27870-how-i-should-use-the-deep-view-feature-of-branch-seems-like-an-unnecessary-step-in-the-process) — 1 comment
  > **Top comment:** "Hi Caio - the deepview feature is meant for apps that don't have a mobile website or a web version of their app content. Asking a person to download an app..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adjust-vs-branch)