---
title: Adjust Reviews
meta_title: 'Adjust Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 723 reviews by the users' company size, role or industry
  to find out how Adjust works for a business like yours.
aggregate_rating:
  rating_value: 4.7
  review_count: 723
  scale: '5'
date_modified: '2026-07-17'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# Adjust Reviews
**Vendor:** adjust.com  
**Category:** [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution)  
**Average Rating:** 4.7/5.0  
**Total Reviews:** 723
## About Adjust
Adjust is a mobile measurement partner (MMP) used by more than 300,000 apps to accurately measure performance, optimize campaigns, and confidently grow their app businesses. As a comprehensive suite for attribution, analytics, deep linking, fraud prevention, incrementality testing, audience segmentation, ad spend tracking, and AI-driven optimization through our AI Growth Copilot, Adjust gives marketers and developers the clear, reliable data they need to make smarter decisions and maximize ROI. At the core of Adjust is precise, privacy-centric attribution that helps teams understand exactly which channels and touchpoints drive value. Combined with powerful deep linking and full cross-platform journey support (including mobile web, desktop web, app, CTV, PC, console, offline, QR codes, and more), Adjust enables seamless user experiences from any channel or device to app while maintaining complete measurement visibility across the entire lifecycle. Our fraud prevention suite protects marketing budgets and ensures clean datasets by proactively preventing invalid traffic before it impacts reporting. With this measurement foundation, app businesses can confidently analyze performance, optimize spend, and scale more efficiently.



## Adjust Pros & Cons
**What users like:**

- Users find Adjust to be **easy to use** , featuring a modern interface and straightforward access to important reports. (146 reviews)
- Users praise the **responsive and knowledgeable customer support** of Adjust, enhancing their overall experience and satisfaction. (111 reviews)
- Users value the **strong mobile attribution tracking** and fraud prevention features of Adjust for effective marketing performance. (84 reviews)
- Users value the **easy access to reports** in Adjust, enhancing their tracking and analysis of user journeys. (79 reviews)
- Users value the **strong mobile attribution tracking** of Adjust, enhancing understanding of installs and in-app events. (74 reviews)
- Users value the **easy integrations** of Adjust, enabling seamless app marketing performance tracking across platforms. (70 reviews)
- Data Accuracy (69 reviews)
- Attribution (67 reviews)
- Users appreciate the **intuitive and customizable dashboard** of Adjust, enabling quick access to key insights and reports. (67 reviews)
- Easy Integrations (62 reviews)

**What users dislike:**

- Users experience **slow loading times** and delays with reports, impacting their efficiency and campaign monitoring. (41 reviews)
- Users find Adjust's interface **overwhelmingly complex** for new users, making setup and navigation challenging. (38 reviews)
- Users find the **pricing model too high** compared to alternatives, which can hinder adoption for smaller businesses. (34 reviews)
- Users often face **dashboard issues** with slow loading times and limited customization options impacting analysis efficiency. (33 reviews)
- Users experience **slow performance** with report loading and data transition, affecting efficiency during critical analysis periods. (33 reviews)
- Users find the **implementation complexity** challenging, as mastering Adjust's extensive features can be time-consuming and confusing. (32 reviews)
- Users struggle with **data management issues** , including complexity, data latency, and inaccuracies affecting overall performance. (30 reviews)
- Poor Reporting (28 reviews)
- Integration Issues (27 reviews)
- Steep Learning Curve (27 reviews)

## Adjust Reviews
  ### 1. Effortless Custom Event Tracking with Clear, End-to-End User Journey Insights

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kieu N. | Product Analytic, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 17, 2026

**What do you like best about Adjust?**

I really like how easy it is to track custom in-app events. It gives me a clear view of the entire user journey, from the first click to key conversion points, which is essential for analyzing our product’s funne

**What do you dislike about Adjust?**

The cohort analysis tool is powerful but takes some time to master if you want to build complex segments. Also, I wish the integration with some smaller third-party analytics tools was a bit more plug-and-play

**What problems is Adjust solving and how is that benefiting you?**

Adjust bridge the gap between marketing spend and product engagement. It helps me identify which user segments are the most engaged, allowing us to make data-driven decisions on which features to prioritize for better retention

  ### 2. Reliable data for growth decisions, but still have disadvantages

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dung P. | Marketer, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 08, 2026

**What do you like best about Adjust?**

What I like most about Adjust is that the data feels reliable enough to actually make decisions.

When running ads across Meta, Google, TikTok, Adjust gives a more neutral view compared to each platform’s numbers.

Fraud detection is also a big plus. We once cut off a low-quality traffic source and saw retention improve by ~15–20%.

On top of that, event tracking is flexible, so we can optimize for real metrics like purchases, not just installs.

**What do you dislike about Adjust?**

- Pricing is quite high compared to similar tools
- Some reports have data delay, not fully real-time
- There’s a learning curve, especially for non-tech teams

**What problems is Adjust solving and how is that benefiting you?**

Adjust basically helps answer: Where are my users coming from, and are they actually valuable?

With that, we were able to:
- Shift budget to better channels → improve ROAS by ~15–25%
- Focus on retention and revenue, not just installs
- Cut off bad traffic and reduce wasted spend

  ### 3. Streamlines UA with Accurate iOS Attribution

**Rating:** 5.0/5.0 stars

**Reviewed by:** Anh P. | UA specialist , Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 03, 2026

**What do you like best about Adjust?**

I use Adjust as an MMP to track and optimize UA campaigns for iOS apps, and it helps solve key challenges like accurate iOS attribution under SKAdnetwork. I really appreciate the postback system and strong subscription tracking, which help us send accurate event signals and optimize campaigns toward D30 LTV. These features ensure accurate event signals are sent to ad networks, even with SKAdnetwork limitations, allowing campaigns to optimize effectively. Additionally, Adjust's setup is quite easy, which makes the process smoother.

**What do you dislike about Adjust?**

One area that could be improved is the setup for free-trial campaigns. It's quite complex to align Adjust's configuration with our internal data.

**What problems is Adjust solving and how is that benefiting you?**

I use Adjust to track and optimize iOS UA campaigns. It solves key challenges like accurate attribution under SKAdnetwork. Its postback system and subscription tracking send precise event signals, optimizing campaigns towards D30 LTV.

  ### 4. Powerful Cross-Channel Tracking with Fast, Insightful Datascape Reports

**Rating:** 5.0/5.0 stars

**Reviewed by:** Pham T P. | User Acquisition Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 25, 2026

**What do you like best about Adjust?**

Adjust has helped me track campaign performance, installs, and user behavior (such as purchases and subscriptions) after installation across all media channels.
Get intuitive, insightful reports quickly through the Datascape tool to see which channels are performing best and make informed reinvestments.

**What do you dislike about Adjust?**

Sometimes adjusting revenue tracking from different platforms gets mixed up, making data analysis difficult.
Occasionally, data loading is a bit slow.

**What problems is Adjust solving and how is that benefiting you?**

Before using Adjust, we struggled with inaccurate attribution and fragmented reporting, which made it hard to optimize campaigns effectively.

Now, we can track performance across all channels in one dashboard and make data-driven decisions faster.

As a result, we’ve reduced wasted ad spend by ~20–30%, improved campaign ROI, and saved several hours per week on manual reporting.

  ### 5. Useful for Mobile Attribution and Multi-Channel UA Tracking

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 01, 2026

**What do you like best about Adjust?**

What I like best about Adjust is that it is actually useful in day-to-day UA work, not just for reporting.

We use it to track installs, in-app events, and partner performance across different channels, but the bigger value is that it helps when something looks off. For example, when numbers between Adjust and ad networks do not match, it gives us a better way to trace where the difference may be coming from instead of just looking at surface-level dashboards.

It is also helpful that most major ad partners are already integrated, so setup and postback workflows are manageable once everything is in place. For a mobile marketing team, it is a tool we use regularly and rely on quite a lot.

**What do you dislike about Adjust?**

What I dislike is that when you start going deeper into attribution logic, some things are still not very easy to explain internally, especially to non-technical stakeholders.

In real campaign work, we often need to answer why Adjust numbers are different from Google Ads or other platforms, and that conversation is not always simple. The data is there, but getting to the root cause can still take time depending on the setup.

I also think some parts of the UI could be easier to navigate when troubleshooting postbacks, partner settings, or attribution-related issues. It is a strong platform overall, but there is still room to make advanced use cases more user-friendly.

**What problems is Adjust solving and how is that benefiting you?**

Adjust is helping us solve one of the biggest issues in mobile marketing, which is not having one clear source of truth across channels.

When we run campaigns on multiple networks, each platform can show different install or conversion numbers, and that makes optimization harder. Adjust gives us a more structured way to track attribution, event performance, and partner data in one place.

The main benefit for us is that it makes campaign analysis more practical. It helps us spend less time guessing why numbers are different and more time making decisions on budget allocation, performance quality, and tracking validation.

  ### 6. Adjust helps me judge user quality, not just acquisition volume

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 30, 2026

**What do you like best about Adjust?**

What I like best about Adjust is that it helps me think more clearly as a marketer. A lot of tools can show numbers, but not many tools help you feel confident about what those numbers actually mean. With Adjust, I do not just see traffic coming in. I can step back and understand where users are coming from, how different channels behave, and whether the performance I am seeing is real or just looking good on the surface.

In UA, that difference matters a lot. It is very easy to be impressed by install volume or CPI at first glance, but those numbers can be misleading if the users do not retain, do not monetize, or never become valuable after the first few days. What I appreciate about Adjust is that it gives me a more grounded way to evaluate performance. It helps me move away from “cheap traffic looks good” thinking and toward “which source is actually bringing quality users” thinking.

Another thing I genuinely like is that Adjust fits both quick decision-making and deeper analysis. On busy days, I can use it to check campaign performance fast and spot what needs attention. On more analytical days, it still gives me enough structure to compare channels over time, evaluate post-install quality, and connect performance to real business value. That balance is important to me because UA work is never only about speed or only about depth. In reality, you need both.

I also like that Adjust feels practical. It does not just exist for reporting. It supports the way performance marketing actually works: testing, comparing, cutting waste, reallocating budget, and trying to scale what is truly working. For me, the best part is not any single feature by itself, but the fact that the platform helps reduce uncertainty. In paid acquisition, uncertainty is expensive, and anything that helps me make cleaner decisions has real value.

**What do you dislike about Adjust?**

What I dislike most is not about accuracy or trust, but about flexibility inside the reporting experience. There are moments when I already know the question I want to answer, but getting to that answer inside the platform can feel more rigid than I want. This usually happens when I want to go beyond the standard reporting flow and explore performance from a different angle, especially with cohort behavior or custom breakdowns.

As a UA marketer, I often do not think in fixed reporting boxes. My questions change depending on the situation. Sometimes I want to compare early performance against long-term quality. Sometimes I want to look at campaign efficiency in a way that connects spend to downstream behavior more dynamically. Sometimes I want to slice performance in a more exploratory way before deciding whether a pattern is real. In those moments, I feel that Adjust could be more open in how users build their own analysis view directly in the product.

I would say the limitation is not that the data is missing, but that the path to exploring it can feel narrower than the way marketers naturally think. The platform is strong when you already know the standard view you want, but less comfortable when you are in discovery mode and trying to investigate something unusual. That means I sometimes need to export data or rely on external analysis for questions that I wish I could answer more fluidly in the UI itself.

This is not a small complaint, but it is also not a reason I would stop using the product. It is more the kind of friction that becomes noticeable once you spend a lot of time inside the platform and start wanting more freedom from it. In other words, it is the complaint of someone who already finds the tool useful and wants it to go one step further.

**What problems is Adjust solving and how is that benefiting you?**

Adjust is solving a very real problem that every UA marketer faces sooner or later: the gap between spending money and actually understanding what that money is producing. Buying traffic is easy. Reading performance honestly is much harder. Without a reliable attribution platform, it becomes difficult to know which channels deserve more budget, which campaigns are inflating top-line numbers without creating real value, and where performance is being misread because the data is fragmented.

That is where Adjust helps me the most. It gives me a clearer foundation for judging acquisition quality instead of just acquisition volume. This changes the way I work. I am not only looking at whether a campaign can generate installs. I am looking at whether it brings in users who stay, engage, and create value after install. That difference is huge because UA becomes much more effective when optimization is tied to quality rather than just cost.

It also helps solve alignment problems inside the team. In many companies, marketing, product, and data teams can look at the same app and still tell different stories about performance because they are using different logic or different sources. Adjust helps reduce that confusion. It creates a more stable point of reference for discussions about growth, budget allocation, and channel quality. That saves time, avoids unnecessary debate, and helps decisions happen faster.

From a personal workflow perspective, the benefit is confidence. I can defend why I want to scale one source and reduce another. I can explain performance with more substance. I can spot when a campaign looks healthy only on the surface. I can avoid overreacting to shallow metrics. That makes my optimization decisions more disciplined and, in the long run, more profitable. For me, Adjust is not just solving attribution as a technical problem. It is helping solve judgment as a marketing problem, which is even more important.

  ### 7. Adjust Makes ROI & ROAS Tracking Clear and Gives Confidence to Scale

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tung L. | UA Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 05, 2026

**What do you like best about Adjust?**

Since using Adjust, I've been able to measure ROI, ROAS (Return on Day 7, Return on Day 30) allows me to know when a project will break even and start making a profit, giving me more confidence to scale the project. I feel this is a useful tool that helps advertisers feel confident in their campaigns.

**What do you dislike about Adjust?**

Sometimes I find that Adjust can't track the user's source, and sometimes there's a discrepancy in Rev (rev) between Adjust and Admob, making it difficult for me to determine which network the Rev is coming from.

**What problems is Adjust solving and how is that benefiting you?**

Help me optimize campaigns more effectively, quickly identify effective and ineffective campaigns, and then take prompt action to optimize the project.

  ### 8. Centralized Dashboard, Needs Real-Time Data

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dinh V. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 03, 2026

**What do you like best about Adjust?**

I really like Adjust's overview dashboard, as it allows me to quickly view the app's performance with key metrics such as installs, ad spend, total revenue, and DAU. This centralization is indispensable, offering a single source of truth instead of logging into multiple ad network platforms. It helps me monitor the app's health at a glance and quickly catch any changes in installs or spending. I also appreciate Adjust's friendly and straightforward setup dashboard, which guides me through integrating Adjust SDK into the app, connecting with networks, sharing events and revenue to marketing networks, and finally accessing the dashboard to see data and metrics.

**What do you dislike about Adjust?**

I don't like that the page loading is too slow. Also, the data isn't in real-time. Adjust currently calls data only twice a day, and I think it should provide more real-time access by calling data every hour.

**What problems is Adjust solving and how is that benefiting you?**

I use Adjust to create attribution links for ads, direct users to the right platform, and review marketing campaigns' performance. Its centralizing dashboard helps me monitor app health quickly, reducing the need to log into multiple platforms.

  ### 9. Powerful Campaign Analytics, Needs Faster Data Refresh

**Rating:** 5.0/5.0 stars

**Reviewed by:** Le V. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 03, 2026

**What do you like best about Adjust?**

I like Adjust for its report dashboard, which lets me collect all data in a single report with real-time data on cost and revenue. The visual interface is highly flexible, allowing us to build custom widgets to track specific KPIs like ROI, LTV, and CPA in real time. This makes it easy to make marketing decisions. I also appreciate the support and documentation Adjust provides for customers. After integrating the SDK into the app, the setup is straightforward with just two steps to connect with channels and access the report dashboard.

**What do you dislike about Adjust?**

The one thing Adjust doesn't work well is the loading page time. Sometimes the speed is too slow and it makes it difficult for me to make decisions quickly. Also, Adjust only calls data two times a day, causing delays. It should call data every hour.

**What problems is Adjust solving and how is that benefiting you?**

I use Adjust to optimize campaigns with detailed metrics and dashboards, helping us design better products and marketing strategies. The report dashboard's real-time data, flexible visuals, and custom widgets simplify decision-making with insights like ROI and CPA.

  ### 10. Intuitive Dashboard with Reliable Data but Pricey

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nguyen H. | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 02, 2026

**What do you like best about Adjust?**

I use Adjust mainly for mobile attribution tracking and performance analysis. I like its reliability and the clarity of its data. The dashboard is intuitive, making it easy to track performance across different channels. I also appreciate the detailed reporting and cohort analysis, which help me understand user behavior and optimize campaigns effectively. The initial setup was quite straightforward thanks to their clear SDK documentation and helpful integration guides. I switched from AppFlyer to Adjust because I found Adjust's dashboard and reporting more intuitive for our needs.

**What do you dislike about Adjust?**

The pricing is quite high, so more flexible tiers for smaller budgets would be a great improvement. The platform has a steep learning curve, so simplifying the setup process for advanced features would be helpful. I'd like to see faster processing times for large raw data exports and more proactive optimization tips.

**What problems is Adjust solving and how is that benefiting you?**

I use Adjust for mobile attribution tracking and performance analysis. It helps me track user acquisition accurately, understand user behavior, optimize marketing spending, and make data-driven decisions with confidence across multiple channels.

  ### 11. The Tool Must-Have for Scaling Social Growth

**Rating:** 5.0/5.0 stars

**Reviewed by:** Hai H. | Content Stratetric, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 26, 2026

**What do you like best about Adjust?**

1. Cross-channel Attribution: Provides a unified view of the user journey across all social platforms.

2. Data-Driven Budgeting: Shifts decision-making from "gut feeling" to actual ROI.

3. Deep Linking (TrueLink): Ensures a seamless transition from social ads to specific in-app content.

**What do you dislike about Adjust?**

Some advanced strategic features require additional modules rather than being in the core package.

**What problems is Adjust solving and how is that benefiting you?**

Adjust solves the challenge of measuring the true impact of social media on the overall marketing mix. By providing a 'single source of truth,' it eliminates data silos between different social ad managers. This benefits me by providing the transparency needed to justify social spend to stakeholders and allows us to pivot our strategy in real-time based on high-quality post-install events

  ### 12. Essential for Optimizing Game Retention and Monetization

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nguyễn Thanh B. | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 01, 2026

**What do you like best about Adjust?**

I am a game designer and I use Adjust as a reliable and detailed source of data to optimize retention and monetization. It helps me better understand user behavior and significantly improve both retention and revenue. Adjust provides me with accurate data, allowing me to evaluate whether the retention and monetization features I implement are truly effective. I like that it helps me clearly see how users interact with ads in my game. I can track when users watch rewarded ads and understand what works better. This makes it easier for me to adjust ad placement and timing to improve engagement without hurting the player experience. I find the event tracking combined with cohort analysis especially useful as it allows me to track users who watch rewarded ads on day 1 and see how their retention or monetization changes over the next few days. Initial setup was very easy, and I was able to get started quickly by learning from colleagues. Adjust has been very helpful for understanding user acquisition and in-game behavior, fitting well into my workflow and working effectively with our internal tools.

**What do you dislike about Adjust?**

I'm still relatively new to Adjust, so I haven't explored all of its features in depth yet. One thing that could be improved is providing more personalized suggestions or onboarding guidance based on user activity, which would make it easier to discover useful features.

**What problems is Adjust solving and how is that benefiting you?**

I use Adjust to understand user behavior, which has significantly improved retention and revenue. It provides accurate data to track user sources and ad interactions, allowing me to optimize for better engagement. Event tracking and cohort analysis further enhance my ability to improve monetization strategies.

  ### 13. Mastering Mobile Attribution with Adjust

**Rating:** 5.0/5.0 stars

**Reviewed by:** Huân Bún . | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 01, 2026

**What do you like best about Adjust?**

I mainly use Adjust for end-to-end mobile attribution and to protect our marketing budget through their Fraud Prevention Suite. I appreciate the accuracy of their attribution and the robustness of the Fraud Prevention Suite. The ecosystem of integrations is also a huge plus, allowing us to seamlessly connect Adjust with our other marketing tools and networks, which saves us a lot of headaches. Additionally, their technical documentation is very clear and well-structured, making the initial SDK implementation much faster than we anticipated. The support team was readily available to double-check our configuration, which made the whole process feel very secure.

**What do you dislike about Adjust?**

While the dashboard is powerful, the learning curve for some of the more advanced custom reporting features can be a bit steep at first.

**What problems is Adjust solving and how is that benefiting you?**

I use Adjust for mobile attribution and fraud prevention, solving data discrepancy issues and automating manual reporting. It offers a single source of truth, streamlines ad network transparency, and helps our team make faster optimization decisions.

  ### 14. Transformative for Mobile Marketing Insights

**Rating:** 5.0/5.0 stars

**Reviewed by:** Trần Sỹ Hoàng N. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 31, 2026

**What do you like best about Adjust?**

I like Adjust for its reliability and depth of data. The attribution is very accurate, giving us confidence in our budget allocation decisions. I appreciate the full view it provides of the user journey, from installs to in-app events and revenue. The detailed and flexible reporting, including cohorts, events, LTV, and retention, is a highlight for me. I value the real-time data, which helps us react swiftly to campaign performance. The strong fraud prevention tools efficiently protect our budget from fake installs. Integrations with major ad networks make the setup and tracking smoother. I find that it overall makes our marketing more efficient and data-driven with a simple drag and drop setup reducing manual mistakes.

**What do you dislike about Adjust?**

A few areas could definitely be improved: Each event has a fixed ID that must be manually typed, which annoys our dev team a bit. The Unity plugin should have a warning for wrong IDs, which our devs miss often. The price is still a little high. Some reports could be more customizable or easier to export.

**What problems is Adjust solving and how is that benefiting you?**

I use Adjust to track user acquisition, measure campaign ROI, and prevent ad fraud. It consolidates fragmented data, simplifies reporting, and provides actionable insights, turning guesswork into clear data-driven decisions. The detailed reporting, real-time data, and strong fraud prevention enhance our marketing efficiency.

  ### 15. Seamless Integrations, Clear UI, and Responsive Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.)

**Reviewed Date:** April 16, 2026

**What do you like best about Adjust?**

My overall experience with Adjust has been very seamless, especially when it comes to integrating with our Mobile App (airline app). The interface is not too clear and easy to navigate, but the performance is solid, the pricing feels competitive, and the AI features help me make more informed decisions. The support team is also very good and responsive when I need help.

**What do you dislike about Adjust?**

Configuring deeplinks, campaigns, and channels is very complicated for beginners, so it’s necessary to standardize them right from the early days of creating deeplinks. In addition, configuring parameters such as Reattribution and Fallback attribution can be quite a challenge for teams that are new to using Adjust.

**What problems is Adjust solving and how is that benefiting you?**

The Adjust support team was very helpful during the period when we were setting up the system. Even difficult questions that were escalated to higher-level support were answered very quickly

  ### 16. Powerful Attribution and Fraud Prevention Tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nam V. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 31, 2026

**What do you like best about Adjust?**

I like Adjust's accurate attribution and easy-to-read dashboard. Tracking in-app events is simple, and the fraud prevention feature is very useful. It integrates well with multiple ad networks, which saves a lot of time. Having the ability to quickly see which campaigns are working and understanding user behavior through in-app events helps me make better decisions. The dashboard is easy to use and helps me avoid wasting budget, allowing me to scale more confidently. The initial setup was quite easy, with clear documentation and straightforward SDK integration. Adjust offers better pricing, flexibility, and integrates easier with our existing tools.

**What do you dislike about Adjust?**

Sometimes the dashboard can feel a bit complex for new users, and it takes time to fully understand all the features. Reporting could be more flexible, and real-time data isn't always as fast as expected. The dashboard could be more intuitive, with simpler navigation and better default views for key metrics. For reporting, it would help to have more customizable filters, easier segmentation, and more flexible export options. Faster real-time updates would also improve decision making.

**What problems is Adjust solving and how is that benefiting you?**

I use Adjust to track user acquisition and analyze marketing performance for mobile games. It helps me understand user behavior, optimize campaigns, measure key metrics, and prevent ad fraud, saving time by centralizing data and protecting my budget.

  ### 17. Accurate, Reliable Attribution Tracking with Clear Campaign Visibility

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 26, 2026

**What do you like best about Adjust?**

I mainly use Adjust for tracking campaign performance, and overall it’s quite reliable. It helps me see where users are coming from and how they behave after installing the app, which is important for UA.

I also like that I can break down data by campaign, channel, or country pretty easily. The dashboard is simple enough to check daily, and I can still dig deeper when needed. It works well with the main ad platforms we’re using, so it’s quite convenient.

**What do you dislike about Adjust?**

Sometimes it can be a bit slow, especially when loading large reports or exporting data. It’s not a big issue, but it can be a bit annoying when I need quick numbers.

**What problems is Adjust solving and how is that benefiting you?**

Before using a tool like Adjust, data from different channels can be quite messy and hard to compare. Adjust helps put everything in one place, so it’s easier to track performance and make decisions.

For me, it mainly helps with monitoring campaigns, comparing performance across channels, and adjusting budget based on what’s working better.

  ### 18. Streamlined Campaign Optimization with Room for Improvement

**Rating:** 5.0/5.0 stars

**Reviewed by:** Trần M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 30, 2026

**What do you like best about Adjust?**

I really like that with Adjust, I can see everything in a single report, including retention, finance metrics, and customer metrics. It helps me understand user behavior and channels that increase purchases. I can even optimize ad groups, channels, and campaigns more effectively. Adjust provides a redemption metric, which shows how many users return to our product after specific days, and it helps identify good and ineffective creatives for our marketing campaigns.

**What do you dislike about Adjust?**

Something Adjust shows don't work well for me. Sometimes the page speed loading is too slow, especially in the evenings when I access the dashboard. Also, the Adjust shows don't provide specific details between Android and iOS, which makes it difficult to set up for our mobile products. It would be easier if Android and iOS were separated into different columns, so it's clearer where the marketing channels integrate.

**What problems is Adjust solving and how is that benefiting you?**

I use Adjust to monitor monthly campaigns, gain user insights, and determine effective channels for increasing purchases. It helps optimize ad groups, channels, campaigns, and creatives.

  ### 19. Easy Setup and Robust Reporting, but Needs Streamlined Dashboards

**Rating:** 5.0/5.0 stars

**Reviewed by:** Trần V. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 30, 2026

**What do you like best about Adjust?**

I use Adjust for running ad campaigns on Unity and Applovin, and I find it incredibly useful for monitoring mobile app marketing campaigns. Adjust provides solutions to create attribution links for Unity and Applovin, and it shares revenue from an app with these platforms, allowing me to run ROAS campaigns easily. What I like most about Adjust is how easy it is to set up, and the comprehensive and detailed reporting data it offers. It's also user-friendly, even for Vietnamese users, making it simple to connect with marketing channels, share revenue, and get cost information from marketing channels.

**What do you dislike about Adjust?**

Adjust provides a lot of dashboards like Overview, Monetization, SKAN, User acquisition, and cohorts. This makes me confused and I spend time switching back and forth between reports, which makes it difficult to get an overall view of the data. I think Adjust should combine everything into a single report.

**What problems is Adjust solving and how is that benefiting you?**

Adjust helps me create attribution links, share app revenue, and monitor marketing data, which streamlines running ROAS campaigns. However, its multiple dashboards make it tough to get a quick overall view, and combining them into a single report would help.

  ### 20. Optimizes Marketing with Crucial Insights

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dinh M. | Marketing Team Lead, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 30, 2026

**What do you like best about Adjust?**

I use Adjust for my marketing activities, tracking user insight, and campaigns for mobile games and apps. Adjust supports us to review and monitor the performance of marketing channels, helping us identify profitable ones to scale up and non-profitable ones where we can reduce the budget. I particularly like the ROAS dashboard; it helps me make the right decisions for marketing campaigns and scale our product on the right channels. Adjust also gives us insights into revenue trends, allowing us to see which channels are performing well and which need to be paused.

**What do you dislike about Adjust?**

Two main things don't work well for me with Adjust. First, the loading page is too slow; sometimes I spend several minutes waiting for data to load. Second, Adjust has a lot of dashboards, which makes it confusing for me. I would like Adjust to provide a single dashboard where I can access any data instead of having to switch between the Monetization report, Overview, and User acquisition dashboard.

**What problems is Adjust solving and how is that benefiting you?**

I use Adjust to track user insights and optimize marketing campaigns. It helps monitor channel performance, identify profitable ones, and offers user retention metrics. The ROAS dashboard aids in making informed decisions to scale marketing efforts effectively.

  ### 21. Central Hub for Reliable Mobile Performance Tracking

**Rating:** 4.5/5.0 stars

**Reviewed by:** Thu N. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 25, 2026

**What do you like best about Adjust?**

I like Adjust's accurate tracking and easy-to-understand reports. It integrates well with different marketing channels, making it simple to manage campaigns in one place. Accurate tracking helps me trust the data when making decisions, so I can quickly see what's working and what's not. The integrations bring all campaign data into one dashboard, so I don't have to switch between platforms. This makes it easier to compare performance, track results in real time, and quickly adjust campaigns when needed. The initial setup of Adjust was fairly straightforward with clear documentation, and the support team was helpful with any questions. I switched to Adjust for its more reliable tracking and better integrations with marketing channels.

**What do you dislike about Adjust?**

Some reports can feel a bit complex at first, so there's a learning curve. The reporting could be improved by making the layout more intuitive and beginner-friendly, with clearer labels and simpler navigation.

**What problems is Adjust solving and how is that benefiting you?**

I use Adjust to track and analyze mobile app performance, identify effective marketing channels, and manage campaigns easily. Its accurate tracking and smooth integrations simplify decision-making and streamline comparing performance across platforms.

  ### 22. The Ultimate Strategic Engine for Social Content

**Rating:** 5.0/5.0 stars

**Reviewed by:** Long N. | Social Content Strategic, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 30, 2026

**What do you like best about Adjust?**

Adjust is a lifesaver for managing multi-channel social campaigns. I love how it aggregates data from TikTok, Faceook, Youtube into one clean dashboard, giving me a clear "single source of truth."

**What do you dislike about Adjust?**

The platform is a powerhouse, so there’s definitely a bit of a learning curve at the start. It’s also on the pricier side compared to other MMPs, and some of the more advanced features can feel a bit technical for a non-dev role

**What problems is Adjust solving and how is that benefiting you?**

It solves the massive headache of data discrepancies between different social ad managers. Instead of guessing which platform actually drove the conversion, Adjust gives me the transparency I need to justify our social spend to stakeholders

  ### 23. Accurate Attribution and Real-Time Insights That Make Campaign Optimization Easy

**Rating:** 5.0/5.0 stars

**Reviewed by:** Muhammad M. | Product Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 17, 2026

**What do you like best about Adjust?**

What I like best about Adjust is its accurate attribution and reliable real-time data. The dashboard is clean, easy to use, and helps optimize campaigns quickly. It gives clear insights and strong fraud protection, making marketing decisions much more confident and data-driven.

**What do you dislike about Adjust?**

One thing I dislike about Adjust is that iOS attribution data doesn’t always feel fully accurate or consistent, especially after privacy changes. It can sometimes make performance evaluation more challenging.

**What problems is Adjust solving and how is that benefiting you?**

Adjust solves the problem of tracking and measuring the performance of mobile app marketing campaigns. It provides attribution across channels, real-time analytics, and fraud protection, which helps me understand which campaigns and sources are truly driving installs and engagement. This benefits me by improving decision-making, optimizing ad spend, and ensuring I focus only on effective growth channels.

  ### 24. Rock-Solid Accuracy, Strong Fraud Prevention, and Seamless Ad Network Integrations

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 19, 2026

**What do you like best about Adjust?**

Adjust stands out for its rock-solid data accuracy and superior fraud prevention suite. The interface is intuitive, making it easy to track complex user journeys across multiple channels. I especially value their commitment to privacy and seamless integration with major ad networks like Google Ads, AppLovin, and Mintegral. Their raw data exports are consistent and reliable for deep-dive analysis.

**What do you dislike about Adjust?**

Currently, I haven't encountered any significant issues with the platform's performance or reliability. However, the ecosystem is evolving so rapidly, especially with privacy changes like SKAN 4.0 and Google’s Privacy Sandbox, that it requires a steep and continuous learning curve. In the future, I see myself needing to invest a lot more time to deeply master all the upcoming advanced documentation and technical shifts within the dashboard.

**What problems is Adjust solving and how is that benefiting you?**

Adjust simplifies the complexity of managing and scaling campaigns across multiple ad networks. It is much easier to compare performance, redistribute budgets efficiently, and maintain a clear overview of my entire UA strategy without getting lost in fragmented data. This saves me a tremendous amount of time in manual reporting, allowing me to focus on high-level strategy and creative optimization, which directly improves the overall ROAS of my game projects.

  ### 25. Accurate Attribution and Strong Campaign Transparency

**Rating:** 4.5/5.0 stars

**Reviewed by:** Rahul K. | Digital Marketing Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** February 17, 2026

**What do you like best about Adjust?**

What I like best about Adjust is its accurate and reliable attribution. It gives clear visibility into which campaigns, channels, and creatives are genuinely driving installs and meaningful in-app actions not just vanity metrics.

**What do you dislike about Adjust?**

One challenge is that the dashboard and reporting interface can sometimes feel complex, especially for non-technical users. Certain advanced reports require multiple filters and manual customization, which can slow down quick decision-making.

**What problems is Adjust solving and how is that benefiting you?**

Adjust primarily solves the problem of accurate mobile attribution and performance transparency.

Before using Adjust, it was difficult to clearly identify which marketing channels were driving genuine installs and high-quality users versus just traffic volume. With multiple ad networks running simultaneously, attribution conflicts and data discrepancies were common. Adjust centralizes attribution and provides a single source of truth, which has significantly improved decision-making.

  ### 26. Intuitive Interface and Flexible Data Visualization That Elevates Analysis

**Rating:** 5.0/5.0 stars

**Reviewed by:** Hoang N. | Product Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 14, 2026

**What do you like best about Adjust?**

Right from its name, Adjust creates a powerful impression of modernity and professionalism, evoking the sense of an intelligent data management solution. The accompanying suite of tools is truly impressive, featuring an intuitive interface and seamless processing capabilities. The most outstanding highlight is the flexibility in data visualization: users can easily toggle between standard table views for detailed tracking and Pivot Tables for in-depth analysis. This customization not only saves time but also elevates the data analysis experience to a whole new level.

**What do you dislike about Adjust?**

It is not possible to create multiple charts in the same report.

**What problems is Adjust solving and how is that benefiting you?**

Providing data to optimize marketing activities.

  ### 27. The Perfect Bridge Between Social Content and Seamless User Journeys

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dat N. | Social Content Analysis, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 24, 2026

**What do you like best about Adjust?**

flexibility of Adjust's tracker generation, quickly create deep links and universal links that work across different social platforms (Tik Tok, Facebook, YouTube) is a game-changer for measuring content performance.

**What do you dislike about Adjust?**

The dashboard is incredibly powerful, but it can feel a bit overwhelming with so many data layers. I wish there were more 'content-specific' templates to quickly see video or influencer performance without digging through multiple filters

**What problems is Adjust solving and how is that benefiting you?**

It solves the nightmare of fragmented data across TikTok, Facebook, and YouTube. Instead of checking different dashboards, Adjust gives me a unified view. This benefits my workflow by saving hours of manual reporting and helping me identify which platform's content style resonates best with our audience

  ### 28. Fast, Accurate Campaign Tracking That Boosts Efficiency

**Rating:** 5.0/5.0 stars

**Reviewed by:** Hien L. | UA Marketing Executive, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 17, 2026

**What do you like best about Adjust?**

Adjust helps me work more efficiently when managing and tracking the performance of campaigns across ad networks, and in making necessary decisions. Having data updated quickly and accurately makes my work much more convenient and effective.

**What do you dislike about Adjust?**

I don’t have any major concerns about Adjust. Overall, the platform works very well for our needs. If anything, some advanced features may take time for new users to fully understand, but the support team and documentation are very helpful.

**What problems is Adjust solving and how is that benefiting you?**

Adjust solves the challenge of tracking and analyzing campaign performance across different ad networks by providing accurate attribution and real-time insights. This allows us to optimize campaigns more efficiently, make quicker strategic decisions, and improve overall marketing performance.

  ### 29. Comprehensive Tracking, Intuitive Dashboard, and Top-Notch Support with Adjust

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 31, 2025

**What do you like best about Adjust?**

Adjust provides a comprehensive and reliable tracking framework that helps us accurately measure app installs, in-app events, and campaign performance across multiple ad platforms.
Its dashboard is intuitive, easy to integrate with APIs, and allows deep customization through parameters, event mapping, and data export options.
I also appreciate the strong customer support and detailed documentation, which make implementation and troubleshooting much faster.
For performance marketers, Adjust’s attribution accuracy and fraud prevention features are particularly valuable, ensuring that every install and conversion is tracked transparently.

**What do you dislike about Adjust?**

While Adjust’s attribution system is reliable, its fraud prevention still misses some sophisticated or regional fraud types such as click injection or emulator-based installs.
The platform’s setup for advanced tracking and callbacks can be quite technical, requiring coordination with BI or developers.
Overall, it’s powerful but not always intuitive for marketers who need faster campaign-level insights.

**What problems is Adjust solving and how is that benefiting you?**

Adjust helps us unify and validate user acquisition data across multiple ad platforms like Meta, Google, and TikTok.
It solves the challenge of cross-channel attribution by giving a single source of truth for installs, in-app events, and re-engagements.
This allows our marketing and BI teams to measure ROI accurately, detect fraud, and optimize spend based on real user behavior instead of ad platform claims.
As a result, campaign efficiency and active user quality have both improved significantly.

  ### 30. Powerful Fraud Prevention and Data Tools That Drive Real Results

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 04, 2025

**What do you like best about Adjust?**

Adjust's Fraud Prevention Suite is incredibly powerful and largely automated. It saves us a significant amount of budget by filtering out fraudulent installs and clicks in real-time. Their raw data export capabilities are also best-in-class, allowing our data team to build custom ROAS and LTV models with high granularity.

**What do you dislike about Adjust?**

The pricing structure can be a significant downside. It gets expensive quickly as our Monthly Active User (MAU) count scales. While powerful, some of the more advanced features have a steep learning curve and require technical support to implement correctly, especially complex event mapping

**What problems is Adjust solving and how is that benefiting you?**

Problem: The biggest problems Adjust solves are attribution chaos and ad fraud. Before using Adjust, it was nearly impossible to know which ad network—like TikTok, Google, or an affiliate—actually deserved credit for an install or a purchase. We were also wasting a significant portion of our budget on fraudulent clicks and installs.

Benefit: This benefits me directly by cleaning our data and protecting our budget. With Adjust's accurate attribution, I can see a trustworthy ROAS for every campaign. Its Fraud Prevention Suite automatically rejects fake installs, which has saved us thousands and allowed me to confidently reinvest that saved budget into channels that actually deliver real, high-value users.

  ### 31. Essential Platform for Game Analytics with Room for Visualization Improvement

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nguyen T. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 18, 2026

**What do you like best about Adjust?**

I like Adjust for its ability to provide clear and reliable data on user behavior and revenue, helping us make better decisions quickly. The friendly UI dashboard is a big plus, especially as it's familiar to Vietnamese users. Adjust provides more metrics to understand which channels are good to increase the budget and which ones to decrease, allowing me to optimize at channel, campaign, and creative levels. The extensive documentation and support center make it easy to access information anytime. Additionally, setting up the app and channels to run ad campaigns is straightforward with just some basic steps.

**What do you dislike about Adjust?**

What I would like Adjust to improve is the ability to create more types of charts, as the current reports contain a lot of text and metrics. They aren't very visual or intuitive.

**What problems is Adjust solving and how is that benefiting you?**

Adjust helps me track revenue and user signals with advanced metrics like user-level data and retention by day. It provides clear, reliable data for better decision-making and optimizes marketing campaigns by analyzing channels and creatives.

  ### 32. Robust Mobile Analytics with Easy Setup

**Rating:** 5.0/5.0 stars

**Reviewed by:** Bach N. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 18, 2026

**What do you like best about Adjust?**

I mainly use Adjust for mobile app analytics and attribution. What I like most about Adjust is how easy it is to use while still providing detailed, accurate data. The dashboard is clear and fast, so I can quickly find what I need. It also offers strong attribution and real-time tracking, which helps me better understand campaign performance. On top of that, it supports deep tracking and good fraud prevention, so the data feels more reliable. The initial setup was fairly easy, especially with the available documentation and guides, and once everything was set up, it worked quite reliably. Adjust feels more reliable and easier to manage, especially as our app grows.

**What do you dislike about Adjust?**

Some advanced features feel a bit hard to understand at first. The documentation can be quite complex, so it takes time to get familiar with everything. Also, sometimes I feel like the dashboard could be more customizable to better fit my workflow.

**What problems is Adjust solving and how is that benefiting you?**

Adjust solves not knowing where users come from, and which campaigns are effective. It tracks installs, attributes users, and analyzes their app behavior with an intuitive interface.

  ### 33. Transformative Insights for Multi-Platform Campaigns

**Rating:** 5.0/5.0 stars

**Reviewed by:** Hạnh (MKT) D. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 18, 2026

**What do you like best about Adjust?**

I use Adjust to track and analyze performance data more clearly across multiple platforms. I like that it helps me get a unified view of campaigns, making it easier to compare results and optimize effectively. I appreciate Adjust for its ability to give me a more accurate view of key metrics like ROAS and LTV, especially for Facebook campaigns. I also like the useful visualizations through charts, which make it easier to track changes and trends over time. The ability to view real-time performance data and make faster, more accurate decisions is what I like most about Adjust. It allows me to evaluate whether a creative is effective based on real revenue, not just surface-level metrics. I find Adjust gives me deeper insights by connecting data with actual revenue and ROAS, making it much easier to compare performance and decide whether to scale, pause, or optimize a campaign confidently. I like that real-time performance data allows me to monitor campaign results on an hourly basis and evaluate the actual impact of my campaigns. The initial setup of Adjust was quite easy, and I had guidance during the process, which made it straightforward to understand and start using the platform effectively. Currently, I use Adjust alongside advertising platforms like Facebook Ads and Google Ads, as well as Google Analytics, which helps me connect campaign performance with user behavior and revenue data, giving me a more complete view for optimization. Adjust provides the data accuracy and cross-platform visibility I need to manage and optimize my campaigns effectively.

**What do you dislike about Adjust?**

I think not

**What problems is Adjust solving and how is that benefiting you?**

I use Adjust to track unified performance data across platforms and get reliable insights into key metrics. It provides real-time data and revenue insights, enabling me to make faster decisions, optimize campaigns, and evaluate true performance rather than just surface metrics.

  ### 34. Reliable Attribution and Fraud Prevention with Smooth Integrations

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 17, 2026

**What do you like best about Adjust?**

Adjust offers a reliable and accurate attribution system, which is essential when scaling mobile user acquisition campaigns. The dashboard feels intuitive and is easy to navigate, and the event-tracking setup is flexible enough to support a range of game mechanics and monetization models.

The fraud-prevention system is another major strength, helping maintain data quality when running campaigns across multiple ad networks. Integrations with major ad platforms and mediation tools are also smooth, which saves a lot of setup time and reduces friction during implementation.

**What do you dislike about Adjust?**

Occasionally, there are delays in real-time data, which can affect quick decision-making for UA optimization.

**What problems is Adjust solving and how is that benefiting you?**

Adjust helps us accurately track user acquisition performance across multiple channels, so we can clearly see which campaigns and creatives are driving the best ROI.

It also supports monitoring key in-app events like retention, engagement, and revenue, which are essential for optimizing overall game performance. The fraud detection feature helps reduce wasted ad spend, and in general it enables more confident, data-driven decisions when scaling campaigns efficiently.

  ### 35. Intuitive Dashboard, Accurate Real-Time Tracking, and Strong Fraud Prevention

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 03, 2026

**What do you like best about Adjust?**

The dashboard is highly intuitive and user-friendly. Real-time data tracking and mobile attribution are extremely accurate. I also highly appreciate their Fraud Prevention suite, which helps protect our ad spend effectively. The SDK integration process is straightforward with clear documentation.

**What do you dislike about Adjust?**

The pricing structure can be a bit high for small startups or early-stage apps. Some of the more advanced analytics features have a learning curve and require time to fully master. Occasionally, generating reports with massive amounts of data can take a bit longer than expected.

**What problems is Adjust solving and how is that benefiting you?**

Adjust solves the complex problem of cross-channel mobile attribution. It allows us to accurately track where our app installs are coming from across different ad networks. The main benefit is that it helps us measure the true ROI/ROAS of our campaigns, allowing us to optimize our marketing budget and focus on channels that bring high-quality users.

  ### 36. Adjust: A Game-Changer for Mobile App Analytics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tiến (MKT) N. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 17, 2026

**What do you like best about Adjust?**

I really like the chart dashboard feature on Adjust because it supports me in viewing data in more detail and helps visualize trends. With the chart dashboard, I can see the trending of spending, CPI, or revenue by the marketing channel I've run ads on. I also find the initial setup straightforward and easy because Adjust provides a clear setup dashboard. When creating an app, I can go straight to the app overview, and if I want to integrate with ads channels, I can move to data connections and campaign labs easily.

**What do you dislike about Adjust?**

Sometimes, I see page loading time is not good. In my opinion Adjust should improve page loading time. Additionally, I would like to get data in real-time. Adjust has a lot of report dashboards, and it's complex for customers. I can't identify what the main dashboard channel is. One thing Adjust could provide is a custom dashboard where I can create my report.

**What problems is Adjust solving and how is that benefiting you?**

I use Adjust for tracking mobile apps and user behavior and running ad campaigns. It helps me understand user drop-off by level, play time, and return on ad spend. The chart dashboard lets me see spending trends, CPI, and revenue by marketing channel.

  ### 37. Efficient Mobile Attribution with Intuitive Dashboard

**Rating:** 5.0/5.0 stars

**Reviewed by:** Thong M. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 17, 2026

**What do you like best about Adjust?**

I use Adjust for mobile attribution and tracking campaign performance and appreciate that it allows us to monitor revenue in real-time, which helps in quickly identifying what's working to scale campaigns more effectively. I like how easy it is to gain clear insights quickly with near real-time data, making decision-making and scaling more straightforward. The dashboard is intuitive, and the data feels reliable. Integrations with different ad networks work smoothly, saving us a lot of time. The initial setup was quite straightforward as the documentation is clear and doesn't take much time.

**What do you dislike about Adjust?**

The reporting is quite flexible, which is great, but that also means it takes a bit of time to get familiar with at first. More ready-made report templates and better guidance for new users would help us get started faster.

**What problems is Adjust solving and how is that benefiting you?**

Adjust centralizes data, offering real-time revenue monitoring and clear insights. This allows us to track campaign performance across ad networks and effectively scale high-performing campaigns.

  ### 38. Adjust Delivers Reliable Tracking, Seamless Integrations, and Insightful AI Analytics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.)

**Reviewed Date:** April 13, 2026

**What do you like best about Adjust?**

Adjust delivers strong performance and reliable results, making it a dependable option for tracking and analytics. The UI/UX is clean and intuitive, so it’s easy to navigate the platform and find what you need. Integrations with various tools and networks feel seamless, which helps keep workflows smooth. The pricing structure is flexible and can fit different business needs, and the support team has been responsive and professional. On top of that, the AI-driven features offer meaningful insights that help optimize campaigns and improve overall marketing efficiency.

**What do you dislike about Adjust?**

For a beginner, it is very difficult to understand Adjust’s specialized MMP terminology, such as conversion, reattribution, probabilistic modeling reattribution, or temporary reattribution. Fortunately, the support team assisted and guided me through the initial setup

**What problems is Adjust solving and how is that benefiting you?**

The support team provided dedicated guidance based on specific use cases

  ### 39. Effortless Data Tracking and Campaign Management

**Rating:** 5.0/5.0 stars

**Reviewed by:** Thơ Vũ . | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 17, 2026

**What do you like best about Adjust?**

I use Adjust for tracking and running campaigns on multiple channels, which is essential for our mobile games and apps. I really like Adjust's reporting dashboard that includes various modules like overview, user acquisition, monetization, and SKAN. It is very clear and makes it easy for me to deep dive into the data, whether I need an overview of an app or to check user or monetization metrics. I also appreciate how Adjust allows direct access to Dataworks and easily connects and integrates with many channels, making the setup process smooth and efficient.

**What do you dislike about Adjust?**

Adjust shows some data like top channels or games that can feel cluttered. I think these are unnecessary, and the reports should be simplified and include more charts. One thing I would like Adjust to add is custom metrics, so I can create them myself. Additionally, Adjust should integrate with other BI tools to help visualize and analyze data more clearly.

**What problems is Adjust solving and how is that benefiting you?**

I use Adjust for tracking and running campaigns on multiple channels. It helps us deep dive into marketing data across channels to optimize ROAS and budget, and it creates tracking links for our ads on Unity, TikTok, Mintegral, and AppLovin.

  ### 40. Data-Driven Insights, Easy Dashboard

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ha T. | UA, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 17, 2026

**What do you like best about Adjust?**

I use Adjust to track the daily cost and revenue of my app, and it helps me understand how the project is performing. I appreciate how Adjust centralizes cost, revenue, and attribution data from different ad networks. It allows me to quickly track campaign performance and evaluate ROI. I really like the clear and reliable attribution data and the easy-to-use dashboard. The dashboard is intuitive, making it easy to check daily performance and compare campaigns. I also found the initial setup of Adjust to be pretty quick and easy to remember.

**What do you dislike about Adjust?**

One thing that could be improved is the clarity of how some metrics are calculated, such as LTV and Retention Rate. I'm not always sure how Adjust calculates them, so I rarely use these metrics in my analysis. Could be providing more pre-built dashboard templates, such as a creative performance dashboard.

**What problems is Adjust solving and how is that benefiting you?**

I use Adjust to track the daily cost and revenue of my app and centralize data from different ad networks. It helps me understand campaign performance, evaluate ROI, and make informed optimization decisions to improve marketing performance and project growth.

  ### 41. User-Friendly Interface with Powerful Analytics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Hoan N. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 16, 2026

**What do you like best about Adjust?**

I really like Adjust's user-friendly interface, which feels especially tailored for Asian users. It's super easy to connect to marketing channels, and that makes data sharing a breeze. The platform's features like event tracking, budget tracking, and effective channels are quite useful. I find it convenient that Adjust's sections are clearly divided into parts like channels, app management, and reporting. This organization helps me customize and create reports easily, and access all the feature sections without hassle.

**What do you dislike about Adjust?**

I would like to improve page load speed. Loading speeds are slow in the evenings. I want to adjust the data pull to include more timeframes so that the data is always real-time, and I need to optimize the service for the Asian market.

**What problems is Adjust solving and how is that benefiting you?**

Adjust helps me understand customer behavior and optimize campaigns. Its user-friendly interface and easy connection to marketing channels make data sharing simple. The platform's division into channels, app management, and reporting sections allows easy access and customization of reports.

  ### 42. Your Single Source of Truth for Efficient Ad Tracking

**Rating:** 5.0/5.0 stars

**Reviewed by:** Thanh Huyền . | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 16, 2026

**What do you like best about Adjust?**

I have used Adjust for 4 years, and it significantly improves tracking user data for advertising, making the process much easier and efficient. I appreciate its friendly interface that aggregates all cost and performance data into a single dashboard. It helps track the exact sources of users from all advertising platforms and optimizes the budget for gaming advertising campaigns. One feature I really like is that Adjust acts as my 'Single source of Truth,' so I don't have to spend time reconciling data from different ad networks at the end of the month. I can quickly see user data like cost, revenue, installs, ROAS, and LTV from more than 5-10 networks, which helps in accurately comparing ROAS between different networks with a single metric. The initial setup was straightforward, thanks to Adjust's comprehensive documentation and developer-friendly SDK. The automated testing console ensured that everything was tracking correctly before going live. Connecting Adjust with major traffic sources like Unity Ads, Google Ads, Meta, and Applovin allows it to receive cost data and send back conversion signals, which is crucial for optimizing my campaigns. I also appreciate the real-time fraud prevention features, ensuring clean data.

**What do you dislike about Adjust?**

I think one aspect of Adjust that needs improvement is that sometimes the real-time data loading is delayed. This delay occasionally makes it difficult to make immediate decisions on changing budget or scaling campaigns. If Adjust could further reduce this aspect, it would enhance my ability to optimize ROAS with more exact precision. I believe that Adjust could further enhance its Predictive Analytics tools to help estimate the long-term value of a user earlier, especially under the constraints of iOS privacy.

**What problems is Adjust solving and how is that benefiting you?**

Adjust simplifies tracking by providing a friendly interface that merges all data into one dashboard. It accurately tracks user sources across platforms and allows me to measure campaign performance efficiently. Acting as a 'Single source of Truth,' Adjust eliminates data duplication and enables precise budget optimization.

  ### 43. Streamlined Ad Tracking and Optimization

**Rating:** 5.0/5.0 stars

**Reviewed by:** TuanAnh Nguyen . | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 16, 2026

**What do you like best about Adjust?**

I use Adjust to track and analyze performance data from my advertising campaigns. I like how Adjust provides clear, reliable data in one dashboard and makes it easy to optimize campaigns quickly. Adjust lets me track data in real time across both Android and IOS, and align time zones with my ad platforms, which makes performance evaluation much more accurate and easier to optimize. Adjust is more convenient and easy to use than AppsFlyer. It is very easy to set up Adjust. Honestly, everything works really well for me. Adjust is stable, accurate, and I haven't had any issues so far.

**What do you dislike about Adjust?**

I really love Adjust

**What problems is Adjust solving and how is that benefiting you?**

I use Adjust to track and analyze performance data from my advertising campaigns. It aggregates data from multiple ad channels into one place, providing an overall view of performance and making optimization easier. It offers clear, reliable data in one dashboard and supports real-time tracking across Android and iOS, enhancing accuracy.

  ### 44. Streamlined Ad Performance Tracking with Easy Setup

**Rating:** 5.0/5.0 stars

**Reviewed by:** Vũ Trí D. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 16, 2026

**What do you like best about Adjust?**

I like Adjust's user-friendly interface and clear data visualization, which make it easy to navigate while offering a wide range of metrics for deep analysis. The level of customization is impressive, allowing me to tailor reports and tracking to my specific needs. The integration process is fast and well-documented, making it easy to get started without much hassle. I also appreciate the wide range of metrics available for tracking, as it gives me the flexibility to choose what I want to measure, making my performance evaluation accurate and comprehensive. I love how Adjust provides a centralized, comprehensive view of all my ad campaign data, allowing me to make faster, data-driven decisions to optimize campaigns and maximize advertising efficiency.

**What do you dislike about Adjust?**

I'm very satisfied with Adjust and have not encountered any major issues so far. Everything works smoothly for my needs and the platform already provides the features and performance I'm looking for. So I really like Adjust.

**What problems is Adjust solving and how is that benefiting you?**

Adjust centralizes and simplifies my ad performance tracking, saving time and making it easier to compare channels. It provides comprehensive data, helping me make faster, data-driven decisions to optimize campaigns and maximize advertising efficiency.

  ### 45. Easiest SDK Integration with Powerful Analytics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Truong T. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 16, 2026

**What do you like best about Adjust?**

I really appreciate how Adjust clearly connects acquisition data with real in-game behavior. For a developer, it's crucial to see what players actually do after downloading the game, and Adjust makes that possible by allowing us to track events like tutorial completion, level progression, or retention and link them directly to the campaigns that brought those users in. I also find the dashboard and reporting very useful; the data is organized in a way that makes it easy to quickly check campaign performance without spending too much time digging through raw analytics. Additionally, daily monitoring is much easier with the dashboard since we can quickly look at installs, events, and performance metrics all in one view. Moreover, Adjust is the easiest SDK to integrate that I've used, which is a big plus for us.

**What do you dislike about Adjust?**

One area that could be improved is how flexible the reporting and dashboard customization. Sometimes we want to build more specific views or quickly compare certain metrics across campaigns without exporting the data first.

**What problems is Adjust solving and how is that benefiting you?**

Adjust helps us track how players find and interact with our games, connecting installs to marketing channels. It provides reliable attribution, links acquisitions with in-game events, evaluates user quality, and optimizes campaigns, reducing guesswork in identifying high-quality traffic sources.

  ### 46. Real-Time Insights, but Needs Improved Accuracy

**Rating:** 5.0/5.0 stars

**Reviewed by:** Hiền . | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 26, 2026

**What do you like best about Adjust?**

I use Adjust to assess my project's performance and make the right decisions. I can monitor the effectiveness of my campaign and identify changes quickly and promptly. I like that most of the metrics are tracked in real-time, which helps me identify risks in a timely manner and make quick decisions.

**What do you dislike about Adjust?**

Some of the tracked data is not real-time and deviates from reality, making it difficult for me to make decisions. For example, the cost breakdown in the Adjust section is not realistic compared to the actual cost of presence in the campaign. Adjust is crawling data based on time slots. I also found the setup a bit difficult because each platform needs to track different metrics, and I had to figure this out on my own.

**What problems is Adjust solving and how is that benefiting you?**

I use Adjust to monitor my campaign's effectiveness, quickly identify risks, and make timely decisions with real-time tracking.

  ### 47. A UA Marketer’s Experience with Adjust

**Rating:** 5.0/5.0 stars

**Reviewed by:** My V. | UA Marketing Executive, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 16, 2026

**What do you like best about Adjust?**

As a UA marketer, I mainly work with the UA metrics and analytics provided by Adjust. What I find most helpful is the level of detailed information Adjust offers, which makes it very convenient for me to analyze and track the performance of our titles. The UI is very user-friendly, and the Adjust support team is always responsive, professional, and helpful whenever we need assistance.

I’ve also tried using other MMPs before, but in the end, Adjust remains my preferred choice. I appreciate that Adjust consistently keeps up with market trends and continues improving its features. That’s definitely something I value.

From what I’ve heard from some of my developer colleagues, Adjust is also quite developer-friendly. They mentioned that the integration and tools are supportive and easy to work with.

**What do you dislike about Adjust?**

I wouldn’t say I truly dislike anything, but one area that could be improved is the data loading speed. When checking long-term metrics, it sometimes takes quite a while for the data to load, which can slow down the workflow a bit. The SKAN section also doesn’t feel fully useful yet, and there may still be room for improvement there.

**What problems is Adjust solving and how is that benefiting you?**

As I mentioned earlier, Adjust is the MMP we currently use, and I rely on it every day to monitor our performance metrics. As someone who has worked with multiple MMPs, I find Adjust very intuitive to use while still providing comprehensive data.

Another thing I appreciate is that the Adjust team often organises seminars and shares market insights through reports, which are genuinely useful for staying up to date on industry trends. We also use Adjust during parts of our product development process, so it really feels like an all-in-one platform for our team.

Overall, I would definitely recommend it.

  ### 48. Reliable Daily UA Tracking with Unmatched Datascape Features

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 16, 2026

**What do you like best about Adjust?**

Adjust stands out for its ease of use and intuitive visualization of reports and charts. The implementation process was straightforward, and the customer support team, especially the Vietnamese account managers, are responsive and helpful whenever I have questions. I rely on Adjust daily to monitor UA campaign performance, and it has proven to be consistently reliable. The Datascape feature set is unmatched, offering a wide range of powerful tools that make campaign analysis and optimization seamless.

**What do you dislike about Adjust?**

Setting up and tracking SKAN can be challenging, and I find the lack of a predictive performance model limiting when calculating our games' BE point.

**What problems is Adjust solving and how is that benefiting you?**

Adjust enables me to track game performance across all stages, from early launch to scaling. With its detailed reporting, I can quickly identify issues and make informed decisions about whether to scale up, scale down, or adjust strategy. This reliability and clarity help me optimize campaigns efficiently and reduce risks in UA management.

  ### 49. Seamless Data Tracking with Room for UI Improvement

**Rating:** 5.0/5.0 stars

**Reviewed by:** Vũ T. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 15, 2026

**What do you like best about Adjust?**

What I like most about Adjust is how easy it is to set up data and event sharing with different marketing channels. I only need to enable the data sharing toggle, and the rest of the process simply follows the predefined steps provided by Adjust. I just select the options and save to complete setup. At the beginning, we only needed to review the documentation and follow the guidance from the support team, and we were able to implement it right away.

**What do you dislike about Adjust?**

One thing Adjust could improve is clearer separation between Android and iOS. The interface currently doesn't clearly show which channels are already set up for Android and which ones are not yet configured for iOS, making it harder to manage setups efficiently. I also hope Adjust can further improve the page loading speed.

**What problems is Adjust solving and how is that benefiting you?**

I use Adjust to track and analyze data from mobile games and apps, helping me understand which channels and campaigns generate good performance and optimize revenue.

  ### 50. Reliable Mobile Attribution with Easy SDK Integration and Strong Fraud Prevention

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sơn H. | Chief Data Officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 15, 2026

**What do you like best about Adjust?**

Adjust provides a reliable and accurate mobile attribution platform for measuring marketing performance across multiple channels. The SDK is relatively easy to integrate, and the documentation is clear enough for developers to implement event tracking, in-app purchase tracking, and deep linking without too much friction.

Another strong point is its fraud prevention capabilities and real-time reporting. It helps us quickly identify suspicious installs or abnormal campaign performance. The dashboard is also well organized, making it easy for both technical and marketing teams to analyze campaign performance, user acquisition quality, and ROI.

Overall, Adjust is a solid solution for mobile apps and games that need precise attribution and scalable analytics.

**What do you dislike about Adjust?**

One downside is that some advanced features and integrations can take time to configure properly, especially when working with multiple analytics or marketing platforms. The documentation is generally good, but certain edge cases or implementation details may still require support assistance.

Additionally, the dashboard can sometimes feel a bit complex for new users, particularly for non-technical team members who are not familiar with attribution concepts. It may take some time to fully understand all the available metrics and configuration options.

**What problems is Adjust solving and how is that benefiting you?**

Adjust helps us accurately measure user acquisition performance and attribute installs and in-app events to the correct marketing channels. This is especially important for mobile games where understanding the effectiveness of advertising campaigns directly impacts marketing budget decisions.

With Adjust, we can track installs, in-app purchases, and custom events, which allows our team to evaluate campaign ROI and optimize marketing spend. The platform also helps detect fraudulent installs and prevents wasted ad spend on low-quality traffic.

As a result, our team is able to make more data-driven decisions about user acquisition, improve campaign performance, and better understand player behavior across different marketing channels.


## Adjust Discussions
  - [How does adjust work?](https://www.g2.com/discussions/how-does-adjust-work) - 1 comment
  - [What is adjust tool?](https://www.g2.com/discussions/what-is-adjust-tool) - 1 comment

- [View Adjust pricing details and edition comparison](https://www.g2.com/products/adjust/reviews?page=3&section=pricing&secure%5Bexpires_at%5D=2026-07-18+11%3A52%3A09+-0500&secure%5Bsession_id%5D=ebdc0a31-3464-407b-b4aa-04f65ba8a05b&secure%5Btoken%5D=56710b0e3546a3e16183df57b2e27c0fe2d0e6b876b1b60796466fcb72a6c2f5&format=llm_user)
## Adjust Integrations
  - [Ads Manager](https://www.g2.com/products/ads-manager/reviews)
  - [Amazon Advertising](https://www.g2.com/products/amazon-advertising/reviews)
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  - [AppDiscovery](https://www.g2.com/products/appdiscovery/reviews)
  - [Apple iOS](https://www.g2.com/products/apple-ios/reviews)
  - [Apple Search Ads](https://www.g2.com/products/apple-search-ads/reviews)
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  - [Unity](https://www.g2.com/products/unity/reviews)
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  - [X (Twitter)](https://www.g2.com/products/x-twitter/reviews)

## Adjust Features
**User Identification**
- Demographics
- User Segmentation
- Geolocation

**Optimization**
- Icon Testing
- Screenshot Testing
- App Store Page Design & Preview
- Keyword Tools
- Reviews & Ratings
- Keyword Localization
- Conversion Rate Benchmarks

**Trading**
- Keyword Tracking
- Refund Management
- Integrations

**Platform Basics**
- Attribution Windows
- Retargeting Attribution
- Validation Rules
- Cross-platform attribution
- Fraud Detection
- Post-Fraud Attribution

**Tracking & Reporting**
- Custom Event Tracking
- Real-Time Insights
- Attribution
- Dashboard
- User Path Tracking
- User Activity History

**Reporting & Alerts**
- Reports and Dashboards
- Traffic Source Reporting
- Featured App Alerts
- Alert Delivery

**Threat Detection**
- Account Alerts
- Threat Detection
- IP Address Monitoring
- Rules

**Platform Data**
- Uninstall Metrics
- Retention Metrics
- Analytics Dashboard
- Cross-channel insights
- Custom Dashboards
- Data Segmentation

**Metrics**
- Engagement
- Exit Tracking
- Retention
- Return
- Conversions

**Blocking**
- Manual IP Blocking
- Automated IP Blocking
- Cross-Campaign Blocking

**Competition Monitoring**
- Timeline
- Store Performance
- Financial Analysis
- Category Ranking

**Platform Additional Functionality**
- Integrations
- Organic Keyword Protection
- App Suggestions

**Agentic AI - Value Selling Tools**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - Click Fraud**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - App Store Optimization**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Variation Testing**
- A/B Testing
- WYSIWYG Editor
- Conversion Goal
- Percentage of Traffic
- Confidence Level
- Multivariant Testing

**Reporting**
- Segmentation
- Reports and Dashboards

**Personalization**
- Standard Targeting
- Custom Targeting
- Data Segmentation

**Administration**
- API / Integrations
- QA Testing
- Performance and Reliability
- User, Role, and Access Management

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