that it makes tracking and understanding campaign performance much easier. I can see where installs and other user actions are coming from and compare performance across different channels.

The integration with platforms like Facebook, Google, and TikTok is also really helpful. Overall, it saves me a lot of time when checking attribution and analyzing campaign performance. Review collected by and hosted on G2.com.

Some of the more advanced features and settings can be a little complicated at first, especially when setting up attribution and tracking. Also, quite a few useful features are only available on paid plans, so access to some functionalities can be limited depending on the package. Review collected by and hosted on G2.com.

What I like best about Adjust is that it provides a reliable and practical way to manage mobile attribution across multiple marketing channels. The platform is fairly intuitive to use, and the reporting interface makes it easy for our team to monitor campaign performance and investigate user journeys without spending too much time switching between different tools.

Integrations are one of the strongest points for us. Adjust connects well with major advertising platforms and also allows us to export data into our internal BI and reporting systems. This helps us combine media spend, attribution data, and deeper in-app events to evaluate performance beyond just installs.

In terms of performance, the platform is stable and gives us the level of attribution detail we need to optimize campaigns quickly. Being able to track important downstream events helps us understand user quality and allocate budget more effectively across channels.

From an ROI perspective, the biggest value is the time saved on data reconciliation and the ability to make better marketing decisions from a more consistent source of attribution data. It becomes especially valuable when managing multiple products, channels, and large campaign volumes.

The onboarding and support experience has also been positive. Whenever we have questions related to tracking setup, integrations, or attribution, the support team is responsive and willing to help investigate the issue.

I also see good potential in Adjust's AI and automation capabilities. Features that help identify performance changes, automate reporting, or surface actionable insights can reduce manual analysis and allow marketing teams to focus more on optimization and strategy. Review collected by and hosted on G2.com.

One area that could be improved is the complexity of some tracking and attribution setups. For more advanced use cases, especially when working with multiple platforms, custom events, or internal data systems, the implementation can require quite a bit of technical knowledge and troubleshooting.

Reporting can also feel a little complex at first, particularly for users who are new to mobile attribution. In some cases, it takes time to understand why numbers differ between Adjust, advertising platforms, and internal BI systems.

I would also like to see more proactive alerts and AI-driven recommendations when tracking issues, unusual performance changes, or data discrepancies are detected. This could help teams identify problems faster instead of relying on manual monitoring. Review collected by and hosted on G2.com.

Adjust delivers accurate mobile attribution, dependable real-time reporting, and smooth integrations with major ad networks. The dashboard is intuitive and easy to navigate, and the analytics help us quickly spot performance trends, optimize campaigns, and measure ROI with confidence. Overall, it’s become an essential tool for managing our UA activities and keeping our efforts on track. For our use case, the value is worth the cost. We manage campaigns across multiple channels, so having reliable attribution and performance data in one place saves a lot of manual work. The pricing is not low, but the efficiency and visibility it provides make the investment reasonable. Review collected by and hosted on G2.com.

The platform offers many powerful features, but some of the more advanced settings and reports can be hard for new users to navigate. Report loading is occasionally slow when working with large datasets, and I’d really appreciate more customizable dashboards along with a more streamlined, user-friendly interface. Review collected by and hosted on G2.com.

Adjust delivers accurate mobile attribution, dependable real-time reporting, and smooth integrations with major ad networks. The dashboard is intuitive and easy to navigate, and the analytics make it simple to spot performance trends quickly, optimize campaigns, and measure ROI with confidence. Overall, it’s become an essential tool for managing our UA activities and keeping our efforts on track. Review collected by and hosted on G2.com.

The platform offers many powerful features, but some of the more advanced settings and reports can be hard for new users to navigate. Report loading can also be slow at times, especially with large datasets. I’d also appreciate more customizable dashboards and a more streamlined, user-friendly interface overall. Review collected by and hosted on G2.com.

Adjust integrates smoothly with many advertising platforms and analytics tools, making it much easier to track marketing performance. The SDK is easy to implement, the documentation is clear, and the deep link measurement capability is also great for optimizing user experience. Additionally, raw event data makes it easy and detailed to track user behavior, and the connection setup on the platform is quite convenient and intuitive. In terms of value for money, Adjust delivers good value relative to its cost. The attribution features, deep link tracking, and raw event data provide practical benefits for optimizing marketing campaigns, helping save time and improve advertising budget efficiency. Review collected by and hosted on G2.com.

The gross to net feature on Adjust is quite limited and inflexible. The system only allows selecting fixed ratios like 60% or 65%, whereas in reality, each country can have a different ratio that doesn't necessarily fall into these preset options. This makes calculating actual costs and revenue less accurate, and it would be better if Adjust allowed for custom ratio input instead. Review collected by and hosted on G2.com.

What I like most about Adjust is its reliable attribution and comprehensive analytics. It integrates smoothly with major ad networks like Meta, Google Ads, and TikTok, making campaign tracking much easier. The dashboards are clear, and features such as cohort analysis, fraud prevention, and real-time reporting help us quickly evaluate campaign performance and make optimization decisions. It has significantly improved the efficiency of our user acquisition workflow. Review collected by and hosted on G2.com.

One area that could be improved is the user interface for advanced reports and configuration. Some features require several clicks to access, and new users may need time to become familiar with the platform. I would also like to see more customizable dashboards and faster report generation for large datasets. These improvements would make daily campaign analysis even more efficient. Review collected by and hosted on G2.com.

Adjust provides accurate mobile attribution, reliable real-time reporting, and seamless integrations with major ad networks. The dashboard is easy to navigate, and the analytics help us quickly identify performance trends, optimize campaigns, and measure ROI with confidence. It has become an essential tool for managing our UA activities. Review collected by and hosted on G2.com.

The platform has many powerful features, but some advanced settings and reports can be difficult for new users to navigate. Report loading can occasionally be slow with large datasets, and I would appreciate more customizable dashboards and a more streamlined user interface. Review collected by and hosted on G2.com.

Adjust provides accurate mobile attribution, reliable real-time reporting, and seamless integrations with major ad networks. The dashboard is easy to navigate, and the analytics help us quickly identify performance trends, optimize campaigns, and measure ROI with confidence. It has become an essential tool for managing our UA activities. Review collected by and hosted on G2.com.

The platform has many powerful features, but some advanced settings and reports can be difficult for new users to navigate. Report loading can occasionally be slow with large datasets, and I would appreciate more customizable dashboards and a more streamlined user interface. Review collected by and hosted on G2.com.

What I like most about Adjust is its reliable attribution and comprehensive analytics. It integrates smoothly with major ad networks like Meta, Google Ads, and TikTok, making campaign tracking much easier. The dashboards are clear, and features such as cohort analysis, fraud prevention, and real-time reporting help us quickly evaluate campaign performance and make optimization decisions. It has significantly improved the efficiency of our user acquisition workflow. Review collected by and hosted on G2.com.

The platform has many powerful features, but some advanced settings and reports can be difficult for new users to navigate. Report loading can occasionally be slow with large datasets, and I would appreciate more customizable dashboards and a more streamlined user interface. Review collected by and hosted on G2.com.

The robust cohort analysis and real-time attribution are definite standouts for me. When you’re managing user acquisition for apps that use hybrid monetization models (combining both IAP and IAA), you really need precise data mapping, and Adjust handles that seamlessly. The dashboard UI is intuitive, so I can quickly pull the reports I need, and the smooth integrations with various ad networks help ensure we receive accurate postbacks to optimize our campaign budgets effectively. Review collected by and hosted on G2.com.

The initial setup and SDK integration can be a bit complex at times for less technical team members, particularly when implementing specific custom postback logic for hybrid monetization. Although the support team is helpful, the documentation around certain advanced features and newer network API changes could be refreshed more frequently. That would make troubleshooting smoother and reduce the need to reach out to an AM every time. Review collected by and hosted on G2.com.