# Top 10 Adjust Alternatives & Competitors
**Average Rating:** 4.7/5
**Total Number of Reviews:** 719
The Mobile Attribution Platforms solutions below are the most common alternatives that users and reviewers compare with Adjust. Mobile Attribution Platforms is a widely used technology, and many people are seeking quick, user friendly software solutions with custom event tracking, user activity history, and refund management. Other important factors to consider when researching alternatives to Adjust include user acquisition. The best overall Adjust alternative is Kochava. Other similar apps like Adjust are AppsFlyer, Singular, Branch, and CleverTap. Adjust alternatives can be found in [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution) but may also be in [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) or [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics).


## Best Paid & Free Alternatives to Adjust
  - [Kochava](https://www.g2.com/products/kochava/reviews)
  - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews)
  - [Singular](https://www.g2.com/products/singular/reviews)
  - [Branch](https://www.g2.com/products/branch/reviews)
  - [CleverTap](https://www.g2.com/products/clevertap/reviews)
  - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews)
  - [Mixpanel](https://www.g2.com/products/mixpanel/reviews)
  - [Airbridge](https://www.g2.com/products/airbridge/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [MoEngage](https://www.g2.com/products/moengage/reviews)

## Top 10 Alternatives to Adjust Recently Reviewed By G2 Community
Browse options below. Based on reviewer data, you can see how Adjust stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Financial Services, and Retail, and find the best product for your business.


  ### 1. [Kochava](https://www.g2.com/products/kochava/reviews)
By Kochava
**Average Rating:** 4.1/5
**Total Reviews:** 136
Kochava offers an analytics platform designed to plan, target, measure and optimize media spend.


Reviewers say compared to Adjust, Kochava is:
- Slower to reach roi
Categories in common with Adjust: [Mobile Attribution](https://www.g2.com/categories/mobile-attribution), [App Store Optimization](https://www.g2.com/categories/app-store-optimization), [Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization](https://www.g2.com/categories/mobile-app-optimization), [Click Fraud](https://www.g2.com/categories/click-fraud)

**Compare:** [Adjust vs Kochava](https://www.g2.com/compare/adjust-vs-kochava)
**Compare Kochava with other alternatives:**
- [Kochava vs AppsFlyer](https://www.g2.com/compare/appsflyer-vs-kochava)
- [Kochava vs Singular](https://www.g2.com/compare/kochava-vs-singular)
- [Kochava vs Branch](https://www.g2.com/compare/branch-vs-kochava)
- [Kochava vs CleverTap](https://www.g2.com/compare/clevertap-vs-kochava)
- [Kochava vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-kochava)
- [Kochava vs Mixpanel](https://www.g2.com/compare/kochava-vs-mixpanel)
- [Kochava vs Airbridge](https://www.g2.com/compare/airbridge-vs-kochava)
- [Kochava vs Google Analytics](https://www.g2.com/compare/google-analytics-vs-kochava)
- [Kochava vs MoEngage](https://www.g2.com/compare/kochava-vs-moengage)

  ### 2. [AppsFlyer](https://www.g2.com/products/appsflyer/reviews)
By AppsFlyer
**Average Rating:** 4.5/5
**Total Reviews:** 779
AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. To learn more, visit www.appsflyer.com.


Reviewers say compared to Adjust, AppsFlyer is:
- Slower to reach roi
Categories in common with Adjust: [Mobile Attribution](https://www.g2.com/categories/mobile-attribution), [Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization](https://www.g2.com/categories/mobile-app-optimization), [Click Fraud](https://www.g2.com/categories/click-fraud)

**Compare:** [Adjust vs AppsFlyer](https://www.g2.com/compare/adjust-vs-appsflyer)
**Compare AppsFlyer with other alternatives:**
- [AppsFlyer vs Kochava](https://www.g2.com/compare/appsflyer-vs-kochava)
- [AppsFlyer vs Singular](https://www.g2.com/compare/appsflyer-vs-singular)
- [AppsFlyer vs Branch](https://www.g2.com/compare/appsflyer-vs-branch)
- [AppsFlyer vs CleverTap](https://www.g2.com/compare/appsflyer-vs-clevertap)
- [AppsFlyer vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-appsflyer)
- [AppsFlyer vs Mixpanel](https://www.g2.com/compare/appsflyer-vs-mixpanel)
- [AppsFlyer vs Airbridge](https://www.g2.com/compare/airbridge-vs-appsflyer)
- [AppsFlyer vs Google Analytics](https://www.g2.com/compare/appsflyer-vs-google-analytics)
- [AppsFlyer vs MoEngage](https://www.g2.com/compare/appsflyer-vs-moengage)

  ### 3. [Singular](https://www.g2.com/products/singular/reviews)
By Singular
**Average Rating:** 4.5/5
**Total Reviews:** 510
Singular powers marketers to drive faster growth with next-gen attribution, full-funnel analytics, and best-in-class fraud prevention.


Reviewers say compared to Adjust, Singular is:
- Better at support
- Easier to admin
- Easier to do business with
Categories in common with Adjust: [Mobile Attribution](https://www.g2.com/categories/mobile-attribution), [Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics), [Click Fraud](https://www.g2.com/categories/click-fraud)

**Compare:** [Adjust vs Singular](https://www.g2.com/compare/adjust-vs-singular)
**Compare Singular with other alternatives:**
- [Singular vs Kochava](https://www.g2.com/compare/kochava-vs-singular)
- [Singular vs AppsFlyer](https://www.g2.com/compare/appsflyer-vs-singular)
- [Singular vs Branch](https://www.g2.com/compare/branch-vs-singular)
- [Singular vs CleverTap](https://www.g2.com/compare/clevertap-vs-singular)
- [Singular vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-singular)
- [Singular vs Mixpanel](https://www.g2.com/compare/mixpanel-vs-singular)
- [Singular vs Airbridge](https://www.g2.com/compare/airbridge-vs-singular)
- [Singular vs Google Analytics](https://www.g2.com/compare/google-analytics-vs-singular)
- [Singular vs MoEngage](https://www.g2.com/compare/moengage-vs-singular)

  ### 4. [Branch](https://www.g2.com/products/branch/reviews)
By Branch
**Average Rating:** 4.4/5
**Total Reviews:** 456
Branch is a tool that provides deep linking solution for brands to create an optimized mobile user experience that drives app growth, conversions, user engagement and retention, app content becomes searchable, discoverable shareable, and easy to integrate into any marketing channels like email, SEO, social media, and paid SEM.


Reviewers say compared to Adjust, Branch is:
- Slower to reach roi
Categories in common with Adjust: [Mobile Attribution](https://www.g2.com/categories/mobile-attribution), [Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)

**Compare:** [Adjust vs Branch](https://www.g2.com/compare/adjust-vs-branch)
**Compare Branch with other alternatives:**
- [Branch vs Kochava](https://www.g2.com/compare/branch-vs-kochava)
- [Branch vs AppsFlyer](https://www.g2.com/compare/appsflyer-vs-branch)
- [Branch vs Singular](https://www.g2.com/compare/branch-vs-singular)
- [Branch vs CleverTap](https://www.g2.com/compare/branch-vs-clevertap)
- [Branch vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-branch)
- [Branch vs Mixpanel](https://www.g2.com/compare/branch-vs-mixpanel)
- [Branch vs Airbridge](https://www.g2.com/compare/airbridge-vs-branch)
- [Branch vs Google Analytics](https://www.g2.com/compare/branch-vs-google-analytics)
- [Branch vs MoEngage](https://www.g2.com/compare/branch-vs-moengage)

  ### 5. [CleverTap](https://www.g2.com/products/clevertap/reviews)
By CleverTap
**Average Rating:** 4.6/5
**Total Reviews:** 664
CleverTap is the leading mobile marketing platform that helps marketers and growth teams understand, segment and engage their users for increased retention, customer lifetime value, and campaign ROI.


Reviewers say compared to Adjust, CleverTap is:
- Slower to reach roi
- Easier to admin
- Easier to do business with
Categories in common with Adjust: [Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization](https://www.g2.com/categories/mobile-app-optimization)

**Compare:** [Adjust vs CleverTap](https://www.g2.com/compare/adjust-vs-clevertap)
**Compare CleverTap with other alternatives:**
- [CleverTap vs Kochava](https://www.g2.com/compare/clevertap-vs-kochava)
- [CleverTap vs AppsFlyer](https://www.g2.com/compare/appsflyer-vs-clevertap)
- [CleverTap vs Singular](https://www.g2.com/compare/clevertap-vs-singular)
- [CleverTap vs Branch](https://www.g2.com/compare/branch-vs-clevertap)
- [CleverTap vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-clevertap)
- [CleverTap vs Mixpanel](https://www.g2.com/compare/clevertap-vs-mixpanel)
- [CleverTap vs Airbridge](https://www.g2.com/compare/airbridge-vs-clevertap)
- [CleverTap vs Google Analytics](https://www.g2.com/compare/clevertap-vs-google-analytics)
- [CleverTap vs MoEngage](https://www.g2.com/compare/clevertap-vs-moengage)

  ### 6. [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews)
By Amplitude
**Average Rating:** 4.5/5
**Total Reviews:** 2,937
Amplitude Analytics lets you dig into every click and metric across your product and web experiences. Understand what users are doing and turn your insights into relentless growth.


Reviewers say compared to Adjust, Amplitude Analytics is:
- Slower to reach roi
Categories in common with Adjust: [Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)

**Compare:** [Adjust vs Amplitude Analytics](https://www.g2.com/compare/adjust-vs-amplitude-analytics)
**Compare Amplitude Analytics with other alternatives:**
- [Amplitude Analytics vs Kochava](https://www.g2.com/compare/amplitude-analytics-vs-kochava)
- [Amplitude Analytics vs AppsFlyer](https://www.g2.com/compare/amplitude-analytics-vs-appsflyer)
- [Amplitude Analytics vs Singular](https://www.g2.com/compare/amplitude-analytics-vs-singular)
- [Amplitude Analytics vs Branch](https://www.g2.com/compare/amplitude-analytics-vs-branch)
- [Amplitude Analytics vs CleverTap](https://www.g2.com/compare/amplitude-analytics-vs-clevertap)
- [Amplitude Analytics vs Mixpanel](https://www.g2.com/compare/amplitude-analytics-vs-mixpanel)
- [Amplitude Analytics vs Airbridge](https://www.g2.com/compare/airbridge-vs-amplitude-analytics)
- [Amplitude Analytics vs Google Analytics](https://www.g2.com/compare/amplitude-analytics-vs-google-analytics)
- [Amplitude Analytics vs MoEngage](https://www.g2.com/compare/amplitude-analytics-vs-moengage)

  ### 7. [Mixpanel](https://www.g2.com/products/mixpanel/reviews)
By Mixpanel
**Average Rating:** 4.5/5
**Total Reviews:** 1,368
Mixpanel helps businesses deeply understand user behavior and drive intelligent action with the leading user analytics solution.


Reviewers say compared to Adjust, Mixpanel is:
- Slower to reach roi
Categories in common with Adjust: [Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)

**Compare:** [Adjust vs Mixpanel](https://www.g2.com/compare/adjust-vs-mixpanel)
**Compare Mixpanel with other alternatives:**
- [Mixpanel vs Kochava](https://www.g2.com/compare/kochava-vs-mixpanel)
- [Mixpanel vs AppsFlyer](https://www.g2.com/compare/appsflyer-vs-mixpanel)
- [Mixpanel vs Singular](https://www.g2.com/compare/mixpanel-vs-singular)
- [Mixpanel vs Branch](https://www.g2.com/compare/branch-vs-mixpanel)
- [Mixpanel vs CleverTap](https://www.g2.com/compare/clevertap-vs-mixpanel)
- [Mixpanel vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-mixpanel)
- [Mixpanel vs Airbridge](https://www.g2.com/compare/airbridge-vs-mixpanel)
- [Mixpanel vs Google Analytics](https://www.g2.com/compare/google-analytics-vs-mixpanel)
- [Mixpanel vs MoEngage](https://www.g2.com/compare/mixpanel-vs-moengage)

  ### 8. [Airbridge](https://www.g2.com/products/airbridge/reviews)
By AB180, Inc.
**Average Rating:** 4.7/5
**Total Reviews:** 29
Airbridge is a Mobile Measurement Partner (MMP) trusted by 600+ global apps like Standard Chartered, Samsung Securities, Nexon, KFC, Alarmy, Amorepacific and LOTTE ON. Attribute every conversion and link all your platforms—Android, iOS, SKAN, Web, PC, and Console—from one dashboard. Specializing in granular cross-platform, web-to-app and app-to-web measurement, Airbridge delivers in-depth cohort-level analysis of creatives, funnels, retention, ROAS, and predictive LTV. Unlike other MMPs, Airbridge offers advanced tools like ultra-granular dashboard filters, deep linking, customizable fraud prevention, and raw data exports — all without a paywall.


Reviewers say compared to Adjust, Airbridge is:
- Easier to admin
- Easier to do business with
- Better at support
Categories in common with Adjust: [Mobile Attribution](https://www.g2.com/categories/mobile-attribution), [Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization](https://www.g2.com/categories/mobile-app-optimization), [Click Fraud](https://www.g2.com/categories/click-fraud)

**Compare:** [Adjust vs Airbridge](https://www.g2.com/compare/adjust-vs-airbridge)
**Compare Airbridge with other alternatives:**
- [Airbridge vs Kochava](https://www.g2.com/compare/airbridge-vs-kochava)
- [Airbridge vs AppsFlyer](https://www.g2.com/compare/airbridge-vs-appsflyer)
- [Airbridge vs Singular](https://www.g2.com/compare/airbridge-vs-singular)
- [Airbridge vs Branch](https://www.g2.com/compare/airbridge-vs-branch)
- [Airbridge vs CleverTap](https://www.g2.com/compare/airbridge-vs-clevertap)
- [Airbridge vs Amplitude Analytics](https://www.g2.com/compare/airbridge-vs-amplitude-analytics)
- [Airbridge vs Mixpanel](https://www.g2.com/compare/airbridge-vs-mixpanel)
- [Airbridge vs Google Analytics](https://www.g2.com/compare/airbridge-vs-google-analytics)
- [Airbridge vs MoEngage](https://www.g2.com/compare/airbridge-vs-moengage)

  ### 9. [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
By Google
**Average Rating:** 4.5/5
**Total Reviews:** 6,851
Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.


Reviewers say compared to Adjust, Google Analytics is:
- Better at meeting requirements
Categories in common with Adjust: [Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)

**Compare:** [Adjust vs Google Analytics](https://www.g2.com/compare/adjust-vs-google-analytics)
**Compare Google Analytics with other alternatives:**
- [Google Analytics vs Kochava](https://www.g2.com/compare/google-analytics-vs-kochava)
- [Google Analytics vs AppsFlyer](https://www.g2.com/compare/appsflyer-vs-google-analytics)
- [Google Analytics vs Singular](https://www.g2.com/compare/google-analytics-vs-singular)
- [Google Analytics vs Branch](https://www.g2.com/compare/branch-vs-google-analytics)
- [Google Analytics vs CleverTap](https://www.g2.com/compare/clevertap-vs-google-analytics)
- [Google Analytics vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-google-analytics)
- [Google Analytics vs Mixpanel](https://www.g2.com/compare/google-analytics-vs-mixpanel)
- [Google Analytics vs Airbridge](https://www.g2.com/compare/airbridge-vs-google-analytics)
- [Google Analytics vs MoEngage](https://www.g2.com/compare/google-analytics-vs-moengage)

  ### 10. [MoEngage](https://www.g2.com/products/moengage/reviews)
By MoEngage
**Average Rating:** 4.5/5
**Total Reviews:** 524
With MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push and sms, with auto-optimization towards higher conversions powered by machine learning.


Reviewers say compared to Adjust, MoEngage is:
- Slower to reach roi
- More usable
- Easier to set up
Categories in common with Adjust: [Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)

**Compare:** [Adjust vs MoEngage](https://www.g2.com/compare/adjust-vs-moengage)
**Compare MoEngage with other alternatives:**
- [MoEngage vs Kochava](https://www.g2.com/compare/kochava-vs-moengage)
- [MoEngage vs AppsFlyer](https://www.g2.com/compare/appsflyer-vs-moengage)
- [MoEngage vs Singular](https://www.g2.com/compare/moengage-vs-singular)
- [MoEngage vs Branch](https://www.g2.com/compare/branch-vs-moengage)
- [MoEngage vs CleverTap](https://www.g2.com/compare/clevertap-vs-moengage)
- [MoEngage vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-moengage)
- [MoEngage vs Mixpanel](https://www.g2.com/compare/mixpanel-vs-moengage)
- [MoEngage vs Airbridge](https://www.g2.com/compare/airbridge-vs-moengage)
- [MoEngage vs Google Analytics](https://www.g2.com/compare/google-analytics-vs-moengage)


---
## Adjust Alternatives FAQs

### What are the best alternatives to Adjust?

According to G2, the best alternatives to Adjust in the Mobile Attribution category include [Kochava](https://www.g2.com/products/kochava/reviews) (4.1/5, 136 reviews), [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) (4.5/5, 749 reviews), [Singular](https://www.g2.com/products/singular/reviews) (4.5/5, 510 reviews), [Branch](https://www.g2.com/products/branch/reviews) (4.4/5, 455 reviews), and [CleverTap](https://www.g2.com/products/clevertap/reviews) (4.6/5, 656 reviews). These alternatives offer strong mobile attribution capabilities with varying strengths in customer support, usability, and integration.



### Which Mobile Attribution tools do reviewers recommend instead of Adjust?

Reviewers recommend [Singular](https://www.g2.com/products/singular/reviews) for its superior analytics, ease of administration, and excellent customer support, with 62 mentions praising support and 50 for ease of use. [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) is favored for accurate attribution, fraud prevention, and a user-friendly interface, supported by 749 reviews and 26 mentions of analytics. [Kochava](https://www.g2.com/products/kochava/reviews) is noted for its flexible, granular data and outstanding customer support, with 136 reviews highlighting these aspects. [CleverTap](https://www.g2.com/products/clevertap/reviews) is recommended for its powerful analytics, segmentation, and multi-channel engagement capabilities, with 656 reviews and 45 mentions of analytics and support. Additionally, [Airbridge](https://www.g2.com/products/airbridge/reviews) stands out for its ease of administration, comprehensive feature set without paywalls, and proactive customer success focus, despite having fewer reviews (29). These alternatives are preferred for their combination of usability, support, and advanced features that complement or exceed Adjust's offerings.



### How does Adjust compare to Kochava?

According to G2 data, [Adjust](https://www.g2.com/products/adjust/reviews) outperforms [Kochava](https://www.g2.com/products/kochava/reviews) across all key reviewer-rated dimensions by significant margins. Adjust scores 8.9 in meeting requirements, 8.9 in usability, 8.8 in ease of setup, 8.8 in ease of administration, 9.1 in support, and 9.1 in ease of doing business with, each exceeding Kochava's scores by 0.5 to 1.7 points. Adjust holds a 0.7-point lead in meeting requirements (8.9 vs 8.2), a 1.5-point lead in usability (8.9 vs 7.4), a 1.6-point lead in ease of setup (8.8 vs 7.2), a 1.1-point lead in ease of administration (8.8 vs 7.7), a 0.5-point lead in support (9.1 vs 8.6), and a 0.7-point lead in ease of doing business with (9.1 vs 8.4). Review sentiment further supports Adjust's superiority, with 146 mentions of ease of use, 111 mentions of customer support, 84 mentions of insights, and 79 mentions of reporting as pros. Conversely, Kochava's pros include fewer mentions, such as 6 for customer support and 5 for attribution and insights. Adjust's cons include complexity and pricing concerns but are outweighed by its strengths. Kochava users note a steeper learning curve and UI challenges. Adjust's average rating is 4.7/5 from 715 reviews, substantially higher than Kochava's 4.1/5 from 136 reviews, reflecting broader user satisfaction and confidence. Adjust's dashboard usability, data accuracy, and fraud prevention features are frequently praised, while Kochava is recognized for strong customer support and CTV attribution capabilities but with a more complex interface and slower reporting. Overall, Adjust delivers a more user-friendly, reliable, and comprehensive mobile measurement platform than Kochava.



### Why do users choose Kochava over Adjust?

Users choose [Kochava](https://www.g2.com/products/kochava/reviews) primarily for its exceptional customer support and strong capabilities in cross-device and CTV attribution. Kochava's support team is frequently described as top-notch, responsive, and highly collaborative, often acting as an extension of clients' internal teams. This personalized and proactive support is a key differentiator, with multiple reviews highlighting the team's willingness to solve complex problems and provide custom solutions. Kochava is also favored for its robust analytics and data granularity, enabling marketers to gain deep insights into user behavior and campaign performance across multiple platforms and devices. Its unified attribution across CTV, mobile, web, and desktop, along with integrations with major CTV platforms like Roku and Amazon Fire TV, make it a strong choice for advertisers focusing on connected TV campaigns. Additionally, Kochava's platform supports incrementality testing and customizable attribution models, providing flexibility and security for privacy-compliant tracking. Users appreciate its ability to handle complex, cross-device user journeys and the quality of insights it delivers for optimizing spend and measuring campaign impact with clarity. These strengths make Kochava the preferred option for organizations prioritizing advanced CTV measurement and high-touch customer success partnerships.




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