AppTweak Reviews & Product Details

I really like the creative explorer and the keyword tool in AppTweak. The keyword tool's 'all ranked keywords' function works great for optimizing keywords and tracking them. It shows every keyword that we rank for and all the keywords that competitors rank for. The creative explorer tool makes it easy to research what creative assets competitors are using and what they are testing. It shows what A/B tests competitors are running or have run in the past, in every geo, and it's a lot easier than searching the store. The initial setup of AppTweak was very easy. Review collected by and hosted on G2.com.

I think the data dashboard could use improvement. We find it more useful to use our internal Tableau dashboard since I can't get every view I need. The Storemaven Polarbeam product was the best-in-class when it existed. It was highly configurable, had built-in pre-vs-post comparison, and annotated the graph with key dates automatically. The pre vs post comparison (with user-selected date ranges), the ability to graph whatever you want (highly configurable), the key dates for build releases, featurings, and any user-inputted dates. Review collected by and hosted on G2.com.

What sets Apptweak apart is that it is currently the most comprehensive tool for mobile marketing. It allows you to access not just ASO and ASA data, but also to gain insights into the market your app operates in, enabling you to make informed, data-driven decisions. Review collected by and hosted on G2.com.

I have nothing negative to say about Apptweak. Review collected by and hosted on G2.com.

1. Ease of Use

AppTweak offers a clean, intuitive interface with clear data visualization, making it accessible even to non-technical marketing and product teams. Keyword performance, market trends, and metadata suggestions are easily interpretable, reducing manual effort in analysis.

2. Ease of Implementation

The platform requires minimal setup — teams can onboard quickly by linking app store accounts and defining primary keywords. It integrates seamlessly into existing ASO workflows without requiring engineering support.

3. Customer Support

AppTweak provides prompt and knowledgeable customer support. Their team proactively shares insights, conducts product demos, and helps interpret keyword data specific to regional markets like India.

4. Frequency of Use

The tool is used regularly — typically several times a week — to monitor daily ranking fluctuations, keyword performance, and competitor updates. It supports continuous A/B testing of metadata and seasonal keyword adjustments.

5. Number of Features

AppTweak combines ASO analytics, competitor benchmarking, keyword tracking, creative insights, and paid visibility metrics. This comprehensive feature set eliminates the need for multiple ASO tools.

6. Ease of Integration

It easily integrates with other analytical platforms like App Store Connect, Google Play Console, and advertising dashboards. Data exports support reporting automation and cross-department collaboration (Marketing, Growth, and Product teams). Review collected by and hosted on G2.com.

A few reviews point out that keyword research quality and stats can be weaker in some languages/markets, which can be a drawback for apps targeting multiple geographies or non‑English locales. Review collected by and hosted on G2.com.

I really appreciate AppTweak for its high-quality data, which is crucial for understanding our app's ASO situation. The intuitive interface makes navigation seamless, enhancing my experience with the tool. I love the automatic keyword research feature and the array of useful tools available, like the trending keywords tool, which significantly aids in tracking competition and researching keywords effectively. The review replies tool is another feature I find incredibly useful. Moreover, the decision to switch from AppFollow was heavily influenced by the superior data quality offered by AppTweak. Review collected by and hosted on G2.com.

I think it would be beneficial if AppTweak could offer AI-generated ASO title and subtitle suggestions, as well as improved translation help. The current auto translation feature is not very effective, which could be an area for improvement. Additionally, the initial setup of AppTweak was challenging for my team, especially transitioning from the trial to the paid version, during which we lost some keywords. Review collected by and hosted on G2.com.

The extensive range of features it offers enables us to conduct analyses in a variety of ways and makes it easier to monitor trends. Review collected by and hosted on G2.com.

The pricing is quite high when compared to the market, despite having a large consumer base. Review collected by and hosted on G2.com.

I like AppTweak because it's easy to use, which makes my work smoother. It's good for tracking progress and understanding competitors, helping me see what keywords the competitors are ranking for and find opportunities for us. The initial setup was very easy, almost instant, and I was up and running quickly. It gets you everything you need on a basic level with periodical updates. Review collected by and hosted on G2.com.

I would say more capabilities on store performance overview and within the reporting studio would be nice. Review collected by and hosted on G2.com.

I appreciate the simplicity of AppTweak, as it's great for navigating different features. All information is available in one place, which I find to be the best part. I also like the accuracy of the data provided by AppTweak. Additionally, the customer support is really good with a fast TAT, and responses are always helpful. Review collected by and hosted on G2.com.

I feel more deeper level analysis can be included. Like competitors conversion metrics, benchmarking, marketing channels they are using and what's the estimated spends, what's the conversion metrics there. Not actual data, but benchmarking can be there. Review collected by and hosted on G2.com.

It’s excellent for ASO—keyword research, competitor insights, and rank tracking—with a clean UI that makes it easy to act on findings and report results. Review collected by and hosted on G2.com.

Some metrics are estimates and can be imprecise, so you often need to cross-check with internal data. It can also get expensive as you add more apps, keywords, or advanced features. Review collected by and hosted on G2.com.

Apptweak helps in seeing the daily app ranking & also helps to see brand & competitors SOV across keywords with very detailed information. This helps in scaling up the ASA ads & organic ranking. Review collected by and hosted on G2.com.

The UI & features are very difficult to navigate. Hence I need guidance from the account manager for using it. Review collected by and hosted on G2.com.