Adjust Features

Based on 175 Adjust reviews. Configures and accurately measures an appropriate measure of engagement, such as average session length.

Accurately determines where users close the app during their sessions. 163 reviewers of Adjust have provided feedback on this feature.

As reported in 174 Adjust reviews. Accurately measures bounce rate.

Tracks user return rates and related metrics. This feature was mentioned in 162 Adjust reviews.

Tracks what proportion of users convert via a certain action. This feature was mentioned in 178 Adjust reviews.

Test changes to a screen by administering the change to a portion of visitors and measuring conversion. This feature was mentioned in 195 Adjust reviews.

Quickly create variant web pages with an easy-to-use WYSIWYG editor. 186 reviewers of Adjust have provided feedback on this feature.

Based on 201 Adjust reviews. Able to set any user action as the conversion goal of the test.

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B. This feature was mentioned in 202 Adjust reviews.

Able to view or adjust the necessary confidence level of your test. This feature was mentioned in 197 Adjust reviews.

Based on 189 Adjust reviews. Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.

Break down a population of users by demographics, sequence actions, time, and able to build custom segments. This feature was mentioned in 204 Adjust reviews.

Access pre-built and custom reports and dashboards. This feature was mentioned in 217 Adjust reviews.

Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration. 200 reviewers of Adjust have provided feedback on this feature.

As reported in 200 Adjust reviews. Show different versions based on any variable set up to be tracked on the app's back end.

As reported in 193 Adjust reviews. Segment data by various user demographics to find deeper trends within specific user groups.

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. 213 reviewers of Adjust have provided feedback on this feature.

Able to test that event and variable setup are reporting data accurately. This feature was mentioned in 199 Adjust reviews.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. 212 reviewers of Adjust have provided feedback on this feature.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 210 reviewers of Adjust have provided feedback on this feature.

Identifies user demographics like gender or age. 166 reviewers of Adjust have provided feedback on this feature.

Enables the view of analytic data based on user segment. This feature was mentioned in 168 Adjust reviews.

Identifies users locations. This feature was mentioned in 167 Adjust reviews.

Enables you to define custom events for analysis. This feature was mentioned in 186 Adjust reviews.

Provides real-time reports. This feature was mentioned in 183 Adjust reviews.

As reported in 191 Adjust reviews. Measures user acquisition analytics.

Based on 189 Adjust reviews. Provides a holistic summary of your data.

Displays a users progress throughout specific paths in an application. 175 reviewers of Adjust have provided feedback on this feature.

Displays a users activity history. This feature was mentioned in 172 Adjust reviews.

As reported in 37 Adjust reviews. Provides A/B testing for app icons to determine which icons lead to more app downloads.

Provides A/B testing to optimize screenshots in the Apple App Store and Google App Store to increase conversion rates. 37 reviewers of Adjust have provided feedback on this feature.

Provides collaborative tools for building and managing app store creatives to allow users to preview their representation in app stores. This feature was mentioned in 37 Adjust reviews.

Based on 36 Adjust reviews. Provides tools that allow users to research keyword metrics such as volume, difficulty, popularity, organic installs, and more.

As reported in 36 Adjust reviews. Ability to track progress of overall average, total, and rating of app, which can help identify what people like or dislike about the app.

Ability to optimize app in any language, which can include factors like keyword auto-suggestions, automated translations, etc. This feature was mentioned in 36 Adjust reviews.

As reported in 37 Adjust reviews. Provides the installation conversion rate for each traffic source per day of the week and has the ability to compare it with benchmarks.

As reported in 39 Adjust reviews. Provides reports and dashboards around keywords, rankings, and movement to track ASO KPIs and app performance.

Provides reporting around traffic source to analyze app downloads, product page views, and impressions. This feature was mentioned in 38 Adjust reviews.

As reported in 34 Adjust reviews. Provides notifications before the App Store or Google Play promotes your app.

Provides alerts with reports directly to different communication channels (i.e. Slack or email) with information like keywords, rankings, and featured apps data. 34 reviewers of Adjust have provided feedback on this feature.

Ties click activity to specific keywords to identify fraud trends. 73 reviewers of Adjust have provided feedback on this feature.

As reported in 73 Adjust reviews. Features to help defend and manage refunds from ad networks.

Based on 75 Adjust reviews. Breadth of ad platform integrations.

Sends real-time notifications of suspicious activity. This feature was mentioned in 72 Adjust reviews.

Identifies and alerts to click fraud threats. This feature was mentioned in 76 Adjust reviews.

As reported in 74 Adjust reviews. Tracks clicks by IP address and monitors behavior based on IP.

Based on 73 Adjust reviews. Allows users to create specific defense rules based on levels such as campaign, keyword, landing page, or device type.

As reported in 73 Adjust reviews. Allows users to block IPs of suspicious users.

Based on 75 Adjust reviews. Audits every click and automatically blocks suspicious IPs.

Based on 70 Adjust reviews. Enables users to block an IP across all campaigns account-wide.

Based on 187 Adjust reviews. Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed.

As reported in 183 Adjust reviews. Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app.

As reported in 171 Adjust reviews. Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting.

Based on 175 Adjust reviews. Provides tracking attribution tracking across multiple platforms, i.e. web and app.

As reported in 173 Adjust reviews. Has app install fraud protection capabilities based on indicators from both web and app activity.

Based on 162 Adjust reviews. Ability to attribute fraud after the event was attributed to a partner.

Supplies metrics around when users remove an app from their device. 172 reviewers of Adjust have provided feedback on this feature.

Provides app retention metrics based on channels, platforms, or media source. 177 reviewers of Adjust have provided feedback on this feature.

As reported in 190 Adjust reviews. Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc.

Allows users to compare all their marketing channels—including web, email, ads, social, and more—in one place. 170 reviewers of Adjust have provided feedback on this feature.

Based on 167 Adjust reviews. Provides the ability to create custom reporting dashboards to further explore attribution data.

Ability to segment data to uncover trends in user engagement and reporting metrics. 165 reviewers of Adjust have provided feedback on this feature.

As reported in 34 Adjust reviews. Provides a timeline to identify competitor's metadata updates and A/B tests and allows users to go back in time to analyze competitor’s past ASO updates.

As reported in 35 Adjust reviews. Ability to monitor app downloads over time and compare performance with competitors.

Ability to monitor app's revenue over time and compare performance with competitors. This feature was mentioned in 36 Adjust reviews.

Ability to monitor app's category rankings over time and compare performance with competitors. This feature was mentioned in 35 Adjust reviews.

As reported in 37 Adjust reviews. Ability to connect app store consoles to monitor and benchmark app performance across countries and competitors.

Ability to identify who is running ads on your top performing organic keywords and compare your ad visibility with your competitors. 34 reviewers of Adjust have provided feedback on this feature.

Provides a list of apps the App Store or Google Play Store are suggesting on your app page or your competitor’s page. This feature was mentioned in 35 Adjust reviews.

As reported in 120 Adjust reviews. Capability to perform complex tasks without constant human input

Works across multiple software systems or databases This feature was mentioned in 119 Adjust reviews.

As reported in 119 Adjust reviews. Improves performance based on feedback and experience

Based on 117 Adjust reviews. Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting This feature was mentioned in 117 Adjust reviews.

As reported in 119 Adjust reviews. Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input This feature was mentioned in 58 Adjust reviews.

Works across multiple software systems or databases This feature was mentioned in 58 Adjust reviews.

Improves performance based on feedback and experience 58 reviewers of Adjust have provided feedback on this feature.

Anticipates needs and offers suggestions without prompting This feature was mentioned in 58 Adjust reviews.

Based on 58 Adjust reviews. Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input This feature was mentioned in 25 Adjust reviews.

Based on 25 Adjust reviews. Works across multiple software systems or databases

Improves performance based on feedback and experience This feature was mentioned in 25 Adjust reviews.

As reported in 25 Adjust reviews. Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives 25 reviewers of Adjust have provided feedback on this feature.