[ Adjust Reviews ](https://www.g2.com/products/adjust/reviews) [ Adjust Reviews ](https://www.g2.com/products/adjust/reviews) # Adjust Features ##### ## Metrics (5) Engagement Configures and accurately measures an appropriate measure of engagement, such as average session length. Exit Tracking Accurately determines where users close the app during their sessions. Retention Accurately measures bounce rate. Return Tracks user return rates and related metrics. Conversions Tracks what proportion of users convert via a certain action. Show More ##### ## Variation Testing (6) A/B Testing Test changes to a screen by administering the change to a portion of visitors and measuring conversion. WYSIWYG Editor Quickly create variant web pages with an easy-to-use WYSIWYG editor. Conversion Goal Able to set any user action as the conversion goal of the test. Percentage of Traffic Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B. Confidence Level Able to view or adjust the necessary confidence level of your test. Multivariant Testing Test multiple changes at once by directing traffic to a random combination of all changes being analyzed. Show More ##### ## Reporting (2) Segmentation Break down a population of users by demographics, sequence actions, time, and able to build custom segments. Reports and Dashboards Access pre-built and custom reports and dashboards. Show More ##### ## Personalization (3) Standard Targeting Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration. Custom Targeting Show different versions based on any variable set up to be tracked on the app's back end. Data Segmentation Segment data by various user demographics to find deeper trends within specific user groups. Show More ##### ## Administration (4) API / Integrations Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. QA Testing Able to test that event and variable setup are reporting data accurately. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Show More ##### ## User Identification (3) Demographics Identifies user demographics like gender or age. User Segmentation Enables the view of analytic data based on user segment. Geolocation Identifies users locations. Show More ##### ## Tracking & Reporting (6) Custom Event Tracking Enables you to define custom events for analysis. Real-Time Insights Provides real-time reports. Attribution Measures user acquisition analytics. Dashboard Provides a holistic summary of your data. User Path Tracking Displays a users progress throughout specific paths in an application. User Activity History Displays a users activity history. Show More ##### ## Optimization (7) Icon Testing Provides A/B testing for app icons to determine which icons lead to more app downloads. Screenshot Testing Provides A/B testing to optimize screenshots in the Apple App Store and Google App Store to increase conversion rates. App Store Page Design & Preview Provides collaborative tools for building and managing app store creatives to allow users to preview their representation in app stores. Keyword Tools Provides tools that allow users to research keyword metrics such as volume, difficulty, popularity, organic installs, and more. Reviews & Ratings Ability to track progress of overall average, total, and rating of app, which can help identify what people like or dislike about the app. Keyword Localization Ability to optimize app in any language, which can include factors like keyword auto-suggestions, automated translations, etc. Conversion Rate Benchmarks Provides the installation conversion rate for each traffic source per day of the week and has the ability to compare it with benchmarks. Show More ##### ## Reporting & Alerts (4) Reports and Dashboards Provides reports and dashboards around keywords, rankings, and movement to track ASO KPIs and app performance. Traffic Source Reporting Provides reporting around traffic source to analyze app downloads, product page views, and impressions. Featured App Alerts Provides notifications before the App Store or Google Play promotes your app. Alert Delivery Provides alerts with reports directly to different communication channels (i.e. Slack or email) with information like keywords, rankings, and featured apps data. Show More ##### ## Trading (3) Keyword Tracking Ties click activity to specific keywords to identify fraud trends. Refund Management Features to help defend and manage refunds from ad networks. Integrations Breadth of ad platform integrations. Show More ##### ## Threat Detection (4) Account Alerts Sends real-time notifications of suspicious activity. Threat Detection Identifies and alerts to click fraud threats. IP Address Monitoring Tracks clicks by IP address and monitors behavior based on IP. Rules Allows users to create specific defense rules based on levels such as campaign, keyword, landing page, or device type. Show More ##### ## Blocking (3) Manual IP Blocking Allows users to block IPs of suspicious users. Automated IP Blocking Audits every click and automatically blocks suspicious IPs. Cross-Campaign Blocking Enables users to block an IP across all campaigns account-wide. Show More ##### ## Platform Basics (6) Attribution Windows Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed. Retargeting Attribution Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app. Validation Rules Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting. Cross-platform attribution Provides tracking attribution tracking across multiple platforms, i.e. web and app. Fraud Detection Has app install fraud protection capabilities based on indicators from both web and app activity. Post-Fraud Attribution Ability to attribute fraud after the event was attributed to a partner. Show More ##### ## Platform Data (6) Uninstall Metrics Supplies metrics around when users remove an app from their device. Retention Metrics Provides app retention metrics based on channels, platforms, or media source. Analytics Dashboard Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc. Cross-channel insights Allows users to compare all their marketing channels—including web, email, ads, social, and more—in one place. Custom Dashboards Provides the ability to create custom reporting dashboards to further explore attribution data. Data Segmentation Ability to segment data to uncover trends in user engagement and reporting metrics. Show More ##### ## Competition Monitoring (4) Timeline Provides a timeline to identify competitor's metadata updates and A/B tests and allows users to go back in time to analyze competitor’s past ASO updates. Store Performance Ability to monitor app downloads over time and compare performance with competitors. Financial Analysis Ability to monitor app's revenue over time and compare performance with competitors. Category Ranking Ability to monitor app's category rankings over time and compare performance with competitors. Show More ##### ## Platform Additional Functionality (3) Integrations Ability to connect app store consoles to monitor and benchmark app performance across countries and competitors. Organic Keyword Protection Ability to identify who is running ads on your top performing organic keywords and compare your ad visibility with your competitors. App Suggestions Provides a list of apps the App Store or Google Play Store are suggesting on your app page or your competitor’s page. Show More ##### ## Agentic AI - Value Selling Tools (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Click Fraud (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - App Store Optimization (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ## Top-Rated Alternatives [ ![Kochava](https://images.g2crowd.com/uploads/product/hd_favicon/ebd80691aac1ea1dc1ea81eeb9125389/kochava.svg "Kochava") Kochava 4.1/5 (131) ](https://www.g2.com/products/kochava/reviews) [ ![AppsFlyer](https://images.g2crowd.com/uploads/product/hd_favicon/11157f7d75709fe06d54eb91a2f45d94/appsflyer.svg "AppsFlyer") AppsFlyer 4.5/5 (754) ](https://www.g2.com/products/appsflyer/reviews) [ ![Singular](https://images.g2crowd.com/uploads/product/hd_favicon/6f754a1a8809c13f66c00c798d9f9d55/singular.svg "Singular") Singular 4.5/5 (501) ](https://www.g2.com/products/singular/reviews) [ View All Alternatives ](https://www.g2.com/products/adjust/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [QA Testing](/glossary/qa-testing-definition) QA testing is a critical step within the software development process. During this phase, products are tested for bugs, design flaws, or any potential performance issues. [User Segmentation](/glossary/user-segmentation-definition) User segmentation is the action of separating different users into specific groups, or segments, based on common characteristics. Adjust Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9cc557d277a8386ade97a6eec11c9d52/appsflyer.png "Product Avatar Image") AppsFlyer 4.5/5 (778) [ Compare Now ](https://www.g2.com/compare/adjust-vs-appsflyer) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_7d1f8339d89f95fea4299742d229a616/branch.png "Product Avatar Image") Branch 4.4/5 (456) [ Compare Now ](https://www.g2.com/compare/adjust-vs-branch) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_140c051687011c1d8d0fe77fe1cbf1a0/singular.png "Product Avatar Image") Singular 4.5/5 (510) [ Compare Now ](https://www.g2.com/compare/adjust-vs-singular) ##### Categories on G2 [ Mobile App Analytics ](https://www.g2.com/categories/mobile-app-analytics)[ Mobile App Optimization ](https://www.g2.com/categories/mobile-app-optimization)[ Click Fraud ](https://www.g2.com/categories/click-fraud) [ Mobile Attribution ](https://www.g2.com/categories/mobile-attribution)[ App Store Optimization ](https://www.g2.com/categories/app-store-optimization) Show More ##### Explore More [ Best identity verification tools for online services ](https://www.g2.com/discussions/best-identity-verification-tools-for-online-services)[ Best CRM Software ](https://www.g2.com/discussions/what-s-the-best-crm-software-on-the-market)[ What are the highest-rated financial fraud prevention tools for organizations reducing chargeback rates significantly? ](https://www.g2.com/discussions/what-are-the-highest-rated-financial-fraud-prevention-tools-for-organizations-reducing-chargeback-rates-significantly) [ Which media monitoring software is easiest to use ](https://www.g2.com/discussions/which-media-monitoring-software-is-easiest-to-use)[ Advanced contact center management software ](https://www.g2.com/discussions/what-s-the-most-advanced-contact-center-management-software)[ Pros and Cons Details ](https://www.g2.com/products/adjust/reviews?qs=pros-and-cons) Show More [ Best identity verification tools for online services ](https://www.g2.com/discussions/best-identity-verification-tools-for-online-services)[ Best CRM Software ](https://www.g2.com/discussions/what-s-the-best-crm-software-on-the-market)[ What are the highest-rated financial fraud prevention tools for organizations reducing chargeback rates significantly? ](https://www.g2.com/discussions/what-are-the-highest-rated-financial-fraud-prevention-tools-for-organizations-reducing-chargeback-rates-significantly) [ Which media monitoring software is easiest to use ](https://www.g2.com/discussions/which-media-monitoring-software-is-easiest-to-use)[ Advanced contact center management software ](https://www.g2.com/discussions/what-s-the-most-advanced-contact-center-management-software)[ Pros and Cons Details ](https://www.g2.com/products/adjust/reviews?qs=pros-and-cons)