Adjust Features

Configures and accurately measures an appropriate measure of engagement, such as average session length. This feature was mentioned in 171 Adjust reviews.

As reported in 159 Adjust reviews. Accurately determines where users close the app during their sessions.

As reported in 170 Adjust reviews. Accurately measures bounce rate.

Tracks user return rates and related metrics. 158 reviewers of Adjust have provided feedback on this feature.

Based on 174 Adjust reviews. Tracks what proportion of users convert via a certain action.

Based on 190 Adjust reviews. Test changes to a screen by administering the change to a portion of visitors and measuring conversion.

Quickly create variant web pages with an easy-to-use WYSIWYG editor. This feature was mentioned in 181 Adjust reviews.

As reported in 196 Adjust reviews. Able to set any user action as the conversion goal of the test.

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B. This feature was mentioned in 197 Adjust reviews.

Able to view or adjust the necessary confidence level of your test. This feature was mentioned in 192 Adjust reviews.

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed. This feature was mentioned in 184 Adjust reviews.

Based on 198 Adjust reviews. Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Access pre-built and custom reports and dashboards. 209 reviewers of Adjust have provided feedback on this feature.

Based on 195 Adjust reviews. Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration.

Show different versions based on any variable set up to be tracked on the app's back end. This feature was mentioned in 195 Adjust reviews.

Based on 188 Adjust reviews. Segment data by various user demographics to find deeper trends within specific user groups.

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. 205 reviewers of Adjust have provided feedback on this feature.

Able to test that event and variable setup are reporting data accurately. This feature was mentioned in 192 Adjust reviews.

Based on 202 Adjust reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

As reported in 204 Adjust reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Identifies user demographics like gender or age. This feature was mentioned in 162 Adjust reviews.

Based on 164 Adjust reviews. Enables the view of analytic data based on user segment.

Identifies users locations. 163 reviewers of Adjust have provided feedback on this feature.

Enables you to define custom events for analysis. 182 reviewers of Adjust have provided feedback on this feature.

As reported in 178 Adjust reviews. Provides real-time reports.

Based on 185 Adjust reviews. Measures user acquisition analytics.

Provides a holistic summary of your data. This feature was mentioned in 185 Adjust reviews.

Based on 171 Adjust reviews. Displays a users progress throughout specific paths in an application.

As reported in 168 Adjust reviews. Displays a users activity history.

Based on 36 Adjust reviews. Provides A/B testing for app icons to determine which icons lead to more app downloads.

Provides A/B testing to optimize screenshots in the Apple App Store and Google App Store to increase conversion rates. This feature was mentioned in 36 Adjust reviews.

Based on 36 Adjust reviews. Provides collaborative tools for building and managing app store creatives to allow users to preview their representation in app stores.

As reported in 35 Adjust reviews. Provides tools that allow users to research keyword metrics such as volume, difficulty, popularity, organic installs, and more.

Ability to track progress of overall average, total, and rating of app, which can help identify what people like or dislike about the app. 35 reviewers of Adjust have provided feedback on this feature.

Ability to optimize app in any language, which can include factors like keyword auto-suggestions, automated translations, etc. 35 reviewers of Adjust have provided feedback on this feature.

Based on 36 Adjust reviews. Provides the installation conversion rate for each traffic source per day of the week and has the ability to compare it with benchmarks.

Based on 38 Adjust reviews. Provides reports and dashboards around keywords, rankings, and movement to track ASO KPIs and app performance.

Provides reporting around traffic source to analyze app downloads, product page views, and impressions. This feature was mentioned in 37 Adjust reviews.

As reported in 33 Adjust reviews. Provides notifications before the App Store or Google Play promotes your app.

Based on 33 Adjust reviews. Provides alerts with reports directly to different communication channels (i.e. Slack or email) with information like keywords, rankings, and featured apps data.

Ties click activity to specific keywords to identify fraud trends. This feature was mentioned in 70 Adjust reviews.

Features to help defend and manage refunds from ad networks. This feature was mentioned in 70 Adjust reviews.

Breadth of ad platform integrations. 72 reviewers of Adjust have provided feedback on this feature.

Sends real-time notifications of suspicious activity. This feature was mentioned in 69 Adjust reviews.

Based on 73 Adjust reviews. Identifies and alerts to click fraud threats.

Based on 71 Adjust reviews. Tracks clicks by IP address and monitors behavior based on IP.

As reported in 70 Adjust reviews. Allows users to create specific defense rules based on levels such as campaign, keyword, landing page, or device type.

Allows users to block IPs of suspicious users. 70 reviewers of Adjust have provided feedback on this feature.

Audits every click and automatically blocks suspicious IPs. This feature was mentioned in 72 Adjust reviews.

As reported in 67 Adjust reviews. Enables users to block an IP across all campaigns account-wide.

Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed. 182 reviewers of Adjust have provided feedback on this feature.

Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app. 179 reviewers of Adjust have provided feedback on this feature.

Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting. 167 reviewers of Adjust have provided feedback on this feature.

Based on 170 Adjust reviews. Provides tracking attribution tracking across multiple platforms, i.e. web and app.

As reported in 169 Adjust reviews. Has app install fraud protection capabilities based on indicators from both web and app activity.

As reported in 159 Adjust reviews. Ability to attribute fraud after the event was attributed to a partner.

As reported in 168 Adjust reviews. Supplies metrics around when users remove an app from their device.

As reported in 174 Adjust reviews. Provides app retention metrics based on channels, platforms, or media source.

Based on 184 Adjust reviews. Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc.

Allows users to compare all their marketing channels—including web, email, ads, social, and more—in one place. This feature was mentioned in 165 Adjust reviews.

Provides the ability to create custom reporting dashboards to further explore attribution data. 163 reviewers of Adjust have provided feedback on this feature.

Based on 161 Adjust reviews. Ability to segment data to uncover trends in user engagement and reporting metrics.

As reported in 33 Adjust reviews. Provides a timeline to identify competitor's metadata updates and A/B tests and allows users to go back in time to analyze competitor’s past ASO updates.

Ability to monitor app downloads over time and compare performance with competitors. 34 reviewers of Adjust have provided feedback on this feature.

Ability to monitor app's revenue over time and compare performance with competitors. This feature was mentioned in 35 Adjust reviews.

As reported in 34 Adjust reviews. Ability to monitor app's category rankings over time and compare performance with competitors.

As reported in 36 Adjust reviews. Ability to connect app store consoles to monitor and benchmark app performance across countries and competitors.

As reported in 33 Adjust reviews. Ability to identify who is running ads on your top performing organic keywords and compare your ad visibility with your competitors.

Provides a list of apps the App Store or Google Play Store are suggesting on your app page or your competitor’s page. 34 reviewers of Adjust have provided feedback on this feature.

Based on 116 Adjust reviews. Capability to perform complex tasks without constant human input

As reported in 115 Adjust reviews. Works across multiple software systems or databases

Improves performance based on feedback and experience This feature was mentioned in 115 Adjust reviews.

As reported in 113 Adjust reviews. Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting This feature was mentioned in 113 Adjust reviews.

Makes informed choices based on available data and objectives 115 reviewers of Adjust have provided feedback on this feature.

As reported in 55 Adjust reviews. Capability to perform complex tasks without constant human input

Works across multiple software systems or databases 55 reviewers of Adjust have provided feedback on this feature.

Improves performance based on feedback and experience This feature was mentioned in 55 Adjust reviews.

As reported in 55 Adjust reviews. Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives 55 reviewers of Adjust have provided feedback on this feature.

Based on 24 Adjust reviews. Capability to perform complex tasks without constant human input

Based on 24 Adjust reviews. Works across multiple software systems or databases

Improves performance based on feedback and experience 24 reviewers of Adjust have provided feedback on this feature.

Anticipates needs and offers suggestions without prompting 24 reviewers of Adjust have provided feedback on this feature.

Based on 24 Adjust reviews. Makes informed choices based on available data and objectives