[ Adjust Reviews ](https://www.g2.com/products/adjust/reviews) [ Adjust Reviews ](https://www.g2.com/products/adjust/reviews) # Adjust Features ##### ## Metrics (14) Engagement Configures and accurately measures an appropriate measure of engagement, such as average session length. Exit Tracking Accurately determines where users close the app during their sessions. Retention Accurately measures bounce rate. Return Tracks user return rates and related metrics. Conversions Tracks what proportion of users convert via a certain action. Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Uninstall Tracking Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Location Tracking Identify the physical location of an individual, asset, device, etc. ROI Tracking Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Retention Tracking Measures the retention rate and satisfaction of customers. Visitor Tracking Track visitors and purpose of visits Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Revenue Tracking Show More ##### ## Variation Testing (6) A/B Testing Test changes to a screen by administering the change to a portion of visitors and measuring conversion. WYSIWYG Editor Quickly create variant web pages with an easy-to-use WYSIWYG editor. Conversion Goal Able to set any user action as the conversion goal of the test. Percentage of Traffic Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B. Confidence Level Able to view or adjust the necessary confidence level of your test. Multivariant Testing Test multiple changes at once by directing traffic to a random combination of all changes being analyzed. Show More ##### ## Reporting (2) Segmentation Break down a population of users by demographics, sequence actions, time, and able to build custom segments. Reports and Dashboards Access pre-built and custom reports and dashboards. Show More ##### ## Personalization (3) Standard Targeting Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration. Custom Targeting Show different versions based on any variable set up to be tracked on the app's back end. Data Segmentation Segment data by various user demographics to find deeper trends within specific user groups. Show More ##### ## Administration (4) API / Integrations Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. QA Testing Able to test that event and variable setup are reporting data accurately. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Show More ##### ## User Identification (4) Demographics Identifies user demographics like gender or age. User Segmentation Enables the view of analytic data based on user segment. Geolocation Identifies users locations. Predictive Analytics Predict future data based on historical data sets Show More ##### ## Tracking & Reporting (8) Custom Event Tracking Enables you to define custom events for analysis. Real-Time Insights Provides real-time reports. Attribution Measures user acquisition analytics. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities User Path Tracking Displays a users progress throughout specific paths in an application. User Activity History Displays a users activity history. Multi-Channel Attribution A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey In-App Events Tracking Track user activities and events within an application. Show More ##### ## Optimization (7) Icon Testing Provides A/B testing for app icons to determine which icons lead to more app downloads. A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness App Store Page Design & Preview Provides collaborative tools for building and managing app store creatives to allow users to preview their representation in app stores. Keyword Tools Provides tools that allow users to research keyword metrics such as volume, difficulty, popularity, organic installs, and more. Reviews & Ratings Ability to track progress of overall average, total, and rating of app, which can help identify what people like or dislike about the app. Keyword Localization Ability to optimize app in any language, which can include factors like keyword auto-suggestions, automated translations, etc. Conversion Rate Benchmarks Provides the installation conversion rate for each traffic source per day of the week and has the ability to compare it with benchmarks. Show More ##### ## Reporting & Alerts (5) Reports and Dashboards Provides reports and dashboards around keywords, rankings, and movement to track ASO KPIs and app performance. Traffic Source Reporting Provides reporting around traffic source to analyze app downloads, product page views, and impressions. Featured App Alerts Provides notifications before the App Store or Google Play promotes your app. Alert Delivery Provides alerts with reports directly to different communication channels (i.e. Slack or email) with information like keywords, rankings, and featured apps data. ASO Reporting View and track key metrics such as downloads, app performance, revenue, usage, search ad intelligence, etc. Show More ##### ## Trading (9) Keyword Tracking Ties click activity to specific keywords to identify fraud trends. Refund Management Features to help defend and manage refunds from ad networks. Third-Party Integrations Set up connections to third-party platforms to improve business processes Click Tracking Track the amount of clicks on individual products to measure campaign results Time on Site Tracking Track the amount of time users spend on websites ROI Tracking Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Visitor Tracking Track visitors and purpose of visits Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Show More ##### ## Threat Detection (9) Account Alerts Sends real-time notifications of suspicious activity. Threat Detection Identifies and alerts to click fraud threats. IP Address Monitoring Tracks clicks by IP address and monitors behavior based on IP. Rules Allows users to create specific defense rules based on levels such as campaign, keyword, landing page, or device type. Email Alerts Receive and/or send email notifications for urgent updates, requests, or other information Activity Monitoring Track and report on everything that happens within the system or network Social Media Monitoring Track activity on sites such as Facebook, Twitter, Instagram, etc. VPN Detection Ability to determine if a device is using a VPN Bot Detection Identify bot traffic Show More ##### ## Blocking (4) Manual IP Blocking Allows users to block IPs of suspicious users. Automated IP Blocking Audits every click and automatically blocks suspicious IPs. Cross-Campaign Blocking Enables users to block an IP across all campaigns account-wide. Multi-Campaign Manage multiple campaigns in one system Show More ##### ## Platform Basics (6) Attribution Windows Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed. Retargeting Attribution Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app. Validation Rules Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting. Cross-platform attribution Provides tracking attribution tracking across multiple platforms, i.e. web and app. Fraud Detection Has app install fraud protection capabilities based on indicators from both web and app activity. Post-Fraud Attribution Ability to attribute fraud after the event was attributed to a partner. Show More ##### ## Platform Data (6) Uninstall Metrics Supplies metrics around when users remove an app from their device. Retention Metrics Provides app retention metrics based on channels, platforms, or media source. Analytics Dashboard Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc. Cross-channel insights Allows users to compare all their marketing channels—including web, email, ads, social, and more—in one place. Custom Dashboards Provides the ability to create custom reporting dashboards to further explore attribution data. Data Segmentation Ability to segment data to uncover trends in user engagement and reporting metrics. Show More ##### ## Competition Monitoring (5) Timeline Provides a timeline to identify competitor's metadata updates and A/B tests and allows users to go back in time to analyze competitor’s past ASO updates. Store Performance Ability to monitor app downloads over time and compare performance with competitors. Financial Analysis Ability to monitor app's revenue over time and compare performance with competitors. Category Ranking Ability to monitor app's category rankings over time and compare performance with competitors. Sentiment Analysis Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Show More ##### ## Platform Additional Functionality (3) Integrations Ability to connect app store consoles to monitor and benchmark app performance across countries and competitors. Organic Keyword Protection Ability to identify who is running ads on your top performing organic keywords and compare your ad visibility with your competitors. App Suggestions Provides a list of apps the App Store or Google Play Store are suggesting on your app page or your competitor’s page. Show More ##### ## Agentic AI - Value Selling Tools (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Click Fraud (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - App Store Optimization (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Additional Functionality (57) Campaign Analytics Track and interpret campaign performance metrics Geolocation Determines the location of a device using GPS or an IP address Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Session Recording Record active support and chat sessions for auditing and training Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Threat Intelligence Information to prevent, understand and identify cyber threats Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Website Analytics Track and analyze information regarding website visitors AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Device Fingerprinting Identify a device using a combination of attributes provided by the device's configuration Web Traffic Reporting Collect and analyze traffic data about website visitors API Application programming interface that allows for integration with other systems/databases Real-Time Analytics Analyze and gain insights into data in real-time Mobile Access Access software remotely via mobile devices GDPR Compliance Ensure compliance with the General Data Protection Regulation protocols Keyword Analysis Analyzing keywords to receive insights on search data and other trends Generative AI Use AI to generate content in the form of text, images, videos, etc. Bot Mitigation Reduce or block bot traffic Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user Push Notifications Trigger clickable pop-up messages Access Controls/Permissions Define levels of authorization for access to specific files or systems Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Data Modeling Conceptual model of how data items relate to each other Funnel Analysis Method of analysis that visualizes the series of events that lead towards a defined goal. For Marketers For the intention to be used by marketing teams Single Sign On Allow users to access multiple services after entering their login credentials once Workflow Management Create, design and manage workflows for repetitive tasks Customer Experience Management Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Trend Analysis Review data from past periods to reveal recurring tendencies and predict future performance Mobile Access Access software remotely via mobile devices Third-Party Integrations Set up connections to third-party platforms to improve business processes Alerts/Escalation System alerts about the need to escalate an issue or request Data Import/Export Import and export data to and from software applications Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Session Recording Record active support and chat sessions for auditing and training Data Visualization Graphical representation of data Root Cause Analysis Identify and analyse the reasons behind accidents Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Generative AI Use AI to generate content in the form of text, images, videos, etc. Cohort Analysis Analytics that breaks the data in a data set into related groups/categories. Issue Management Identify and respond to unexpected problems or failures (ie. "negative events") Compliance Management Track and manage adherence to policies for any service, product, process, or supplier Heatmaps A visual display that uses a color spectrum to show how visitors interact with areas of a web page Customizable Branding Add customized logos and colors to align with company branding Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Event Triggered Actions Predefined actions automatically performed on the occurance of specific events API Application programming interface that allows for integration with other systems/databases Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Competitor Monitoring Track activity of your competitors Keyword Rank Tracking Track positioning in search engines over time Benchmarking Compare key metrics for the business against prominent players in the industry AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Generative AI Use AI to generate content in the form of text, images, videos, etc. Reviews Management Track and monitor reviews of products or services Show More ## Top-Rated Alternatives [ ![Kochava](https://images.g2crowd.com/uploads/product/hd_favicon/ebd80691aac1ea1dc1ea81eeb9125389/kochava.svg "Kochava") Kochava 4.1/5(137) ](https://www.g2.com/products/kochava/reviews) [ ![AppsFlyer](https://images.g2crowd.com/uploads/product/hd_favicon/11157f7d75709fe06d54eb91a2f45d94/appsflyer.svg "AppsFlyer") AppsFlyer 4.5/5(780) ](https://www.g2.com/products/appsflyer/reviews) [ ![Singular](https://images.g2crowd.com/uploads/product/hd_favicon/6f754a1a8809c13f66c00c798d9f9d55/singular.svg "Singular") Singular 4.6/5(529) ](https://www.g2.com/products/singular/reviews) [ View All Alternatives ](https://www.g2.com/products/adjust/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [User Segmentation](/glossary/user-segmentation-definition) User segmentation is the action of separating different users into specific groups, or segments, based on common characteristics. [QA Testing](/glossary/qa-testing-definition) QA testing is the process of verifying software works as intended before release. Learn how it works, its types, and how it differs from QC. 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