Adjust Features

Configures and accurately measures an appropriate measure of engagement, such as average session length.

Accurately determines where users close the app during their sessions.

Accurately measures bounce rate.

Tracks user return rates and related metrics.

Tracks what proportion of users convert via a certain action.

Tracks metrics that provide insight into how a user interacts with any interface or product

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Identify the physical location of an individual, asset, device, etc.

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Measures the retention rate and satisfaction of customers.

Track visitors and purpose of visits

Track visitors'/audience's responses across web pages and other optimized content

Test changes to a screen by administering the change to a portion of visitors and measuring conversion.

Quickly create variant web pages with an easy-to-use WYSIWYG editor.

Able to set any user action as the conversion goal of the test.

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.

Able to view or adjust the necessary confidence level of your test.

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Access pre-built and custom reports and dashboards.

Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration.

Show different versions based on any variable set up to be tracked on the app's back end.

Segment data by various user demographics to find deeper trends within specific user groups.

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Able to test that event and variable setup are reporting data accurately.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Identifies user demographics like gender or age.

Enables the view of analytic data based on user segment.

Identifies users locations.

Predict future data based on historical data sets

Enables you to define custom events for analysis.

Provides real-time reports.

Measures user acquisition analytics.

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Displays a users progress throughout specific paths in an application.

Displays a users activity history.

A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey

Track user activities and events within an application.

Provides A/B testing for app icons to determine which icons lead to more app downloads.

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Provides collaborative tools for building and managing app store creatives to allow users to preview their representation in app stores.

Provides tools that allow users to research keyword metrics such as volume, difficulty, popularity, organic installs, and more.

Ability to track progress of overall average, total, and rating of app, which can help identify what people like or dislike about the app.

Ability to optimize app in any language, which can include factors like keyword auto-suggestions, automated translations, etc.

Provides the installation conversion rate for each traffic source per day of the week and has the ability to compare it with benchmarks.

Provides reports and dashboards around keywords, rankings, and movement to track ASO KPIs and app performance.

Provides reporting around traffic source to analyze app downloads, product page views, and impressions.

Provides notifications before the App Store or Google Play promotes your app.

Provides alerts with reports directly to different communication channels (i.e. Slack or email) with information like keywords, rankings, and featured apps data.

View and track key metrics such as downloads, app performance, revenue, usage, search ad intelligence, etc.

Ties click activity to specific keywords to identify fraud trends.

Features to help defend and manage refunds from ad networks.

Set up connections to third-party platforms to improve business processes

Track the amount of clicks on individual products to measure campaign results

Track the amount of time users spend on websites

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Track visitors and purpose of visits

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Sends real-time notifications of suspicious activity.

Identifies and alerts to click fraud threats.

Tracks clicks by IP address and monitors behavior based on IP.

Allows users to create specific defense rules based on levels such as campaign, keyword, landing page, or device type.

Receive and/or send email notifications for urgent updates, requests, or other information

Track and report on everything that happens within the system or network

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Ability to determine if a device is using a VPN

Identify bot traffic

Allows users to block IPs of suspicious users.

Audits every click and automatically blocks suspicious IPs.

Enables users to block an IP across all campaigns account-wide.

Manage multiple campaigns in one system

Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed.

Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app.

Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting.

Provides tracking attribution tracking across multiple platforms, i.e. web and app.

Has app install fraud protection capabilities based on indicators from both web and app activity.

Ability to attribute fraud after the event was attributed to a partner.

Supplies metrics around when users remove an app from their device.

Provides app retention metrics based on channels, platforms, or media source.

Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc.

Allows users to compare all their marketing channels—including web, email, ads, social, and more—in one place.

Provides the ability to create custom reporting dashboards to further explore attribution data.

Ability to segment data to uncover trends in user engagement and reporting metrics.

Provides a timeline to identify competitor's metadata updates and A/B tests and allows users to go back in time to analyze competitor’s past ASO updates.

Ability to monitor app downloads over time and compare performance with competitors.

Ability to monitor app's revenue over time and compare performance with competitors.

Ability to monitor app's category rankings over time and compare performance with competitors.

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Ability to connect app store consoles to monitor and benchmark app performance across countries and competitors.

Ability to identify who is running ads on your top performing organic keywords and compare your ad visibility with your competitors.

Provides a list of apps the App Store or Google Play Store are suggesting on your app page or your competitor’s page.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Track and interpret campaign performance metrics

Determines the location of a device using GPS or an IP address

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Record active support and chat sessions for auditing and training

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Information to prevent, understand and identify cyber threats

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Track and analyze information regarding website visitors

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Identify a device using a combination of attributes provided by the device's configuration

Collect and analyze traffic data about website visitors

Application programming interface that allows for integration with other systems/databases

Analyze and gain insights into data in real-time

Access software remotely via mobile devices

Ensure compliance with the General Data Protection Regulation protocols

Analyzing keywords to receive insights on search data and other trends

Use AI to generate content in the form of text, images, videos, etc.

Reduce or block bot traffic

Observe and track the demand, usage, progress or quality of a system, product, or user

Trigger clickable pop-up messages

Define levels of authorization for access to specific files or systems

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Conceptual model of how data items relate to each other

Method of analysis that visualizes the series of events that lead towards a defined goal.

For the intention to be used by marketing teams

Allow users to access multiple services after entering their login credentials once

Create, design and manage workflows for repetitive tasks

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Review data from past periods to reveal recurring tendencies and predict future performance

Access software remotely via mobile devices

Set up connections to third-party platforms to improve business processes

System alerts about the need to escalate an issue or request

Import and export data to and from software applications

Provides a channel for team members to share media files, communicate, and work together

Record active support and chat sessions for auditing and training

Graphical representation of data

Identify and analyse the reasons behind accidents

Assemble applications and processes by dragging over and arranging pre-built components

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Use AI to generate content in the form of text, images, videos, etc.

Analytics that breaks the data in a data set into related groups/categories.

Identify and respond to unexpected problems or failures (ie. "negative events")

Track and manage adherence to policies for any service, product, process, or supplier

A visual display that uses a color spectrum to show how visitors interact with areas of a web page

Add customized logos and colors to align with company branding

Search and filter data across systems to locate required information by entering keywords or certain criteria

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Predefined actions automatically performed on the occurance of specific events

Application programming interface that allows for integration with other systems/databases

View and track pertinent metrics to find patterns and gain insights from data

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Track activity of your competitors

Track positioning in search engines over time

Compare key metrics for the business against prominent players in the industry

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Use AI to generate content in the form of text, images, videos, etc.

Track and monitor reviews of products or services