--- title: Adjust Reviews meta_title: 'Adjust Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 723 reviews by the users' company size, role or industry to find out how Adjust works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 723 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adjust Reviews **Vendor:** adjust.com **Category:** [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution) **Average Rating:** 4.7/5.0 **Total Reviews:** 723 ## About Adjust Adjust is a mobile measurement partner (MMP) used by more than 300,000 apps to accurately measure performance, optimize campaigns, and confidently grow their app businesses. As a comprehensive suite for attribution, analytics, deep linking, fraud prevention, incrementality testing, audience segmentation, ad spend tracking, and AI-driven optimization through our AI Growth Copilot, Adjust gives marketers and developers the clear, reliable data they need to make smarter decisions and maximize ROI. At the core of Adjust is precise, privacy-centric attribution that helps teams understand exactly which channels and touchpoints drive value. Combined with powerful deep linking and full cross-platform journey support (including mobile web, desktop web, app, CTV, PC, console, offline, QR codes, and more), Adjust enables seamless user experiences from any channel or device to app while maintaining complete measurement visibility across the entire lifecycle. Our fraud prevention suite protects marketing budgets and ensures clean datasets by proactively preventing invalid traffic before it impacts reporting. With this measurement foundation, app businesses can confidently analyze performance, optimize spend, and scale more efficiently. ## Adjust Pros & Cons **What users like:** - Users find Adjust to be **easy to use** , featuring a modern interface and straightforward access to important reports. (146 reviews) - Users praise the **responsive and knowledgeable customer support** of Adjust, enhancing their overall experience and satisfaction. (111 reviews) - Users value the **strong mobile attribution tracking** and fraud prevention features of Adjust for effective marketing performance. (84 reviews) - Users value the **easy access to reports** in Adjust, enhancing their tracking and analysis of user journeys. (79 reviews) - Users value the **strong mobile attribution tracking** of Adjust, enhancing understanding of installs and in-app events. (74 reviews) - Users value the **easy integrations** of Adjust, enabling seamless app marketing performance tracking across platforms. (70 reviews) - Data Accuracy (69 reviews) - Attribution (67 reviews) - Users appreciate the **intuitive and customizable dashboard** of Adjust, enabling quick access to key insights and reports. (67 reviews) - Easy Integrations (62 reviews) **What users dislike:** - Users experience **slow loading times** and delays with reports, impacting their efficiency and campaign monitoring. (41 reviews) - Users find Adjust's interface **overwhelmingly complex** for new users, making setup and navigation challenging. (38 reviews) - Users find the **pricing model too high** compared to alternatives, which can hinder adoption for smaller businesses. (34 reviews) - Users often face **dashboard issues** with slow loading times and limited customization options impacting analysis efficiency. (33 reviews) - Users experience **slow performance** with report loading and data transition, affecting efficiency during critical analysis periods. (33 reviews) - Users find the **implementation complexity** challenging, as mastering Adjust's extensive features can be time-consuming and confusing. (32 reviews) - Users struggle with **data management issues** , including complexity, data latency, and inaccuracies affecting overall performance. (30 reviews) - Poor Reporting (28 reviews) - Integration Issues (27 reviews) - Steep Learning Curve (27 reviews) ## Adjust Reviews ### 1. Powerful Dashboard and Reports for Portfolio Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Utilities | Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Adjust?** Dashboard & Metric & Report Help me overview and detail all porfolio **What do you dislike about Adjust?** UI/UX sometime difficult to remember and use **What problems is Adjust solving and how is that benefiting you?** Integrations with all channel, onboarding, performance cross all app ### 2. Accurate, User-Friendly Data Management **Rating:** 4.0/5.0 stars **Reviewed by:** Thuy N. | UA Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2026 **What do you like best about Adjust?** Accurate and user-friendly data and information management. **What do you dislike about Adjust?** The data for the adjustment is not updated in real time. **What problems is Adjust solving and how is that benefiting you?** I am very happy with Adjust at this time. ### 3. Straightforward UI, Seamless Integrations, and Valuable AI Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** April 07, 2026 **What do you like best about Adjust?** Adjust’s UI/UX is straightforward and efficient, and the integration with external systems feels seamless. Overall performance is strong, the pricing is accessible, and the support team is professional and responsive. The AI-driven insights also add meaningful value and help make the platform even more useful. **What do you dislike about Adjust?** I need to create deep links, but the initial setup is too hard. **What problems is Adjust solving and how is that benefiting you?** It redirects the user to the target app screen. ### 4. Best-in-Class Mobile Measurement with Strong Attribution and Fraud Control **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Restaurants | Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2026 **What do you like best about Adjust?** Best-in-class mobile measurement partner, Strong attribution and fraud control **What do you dislike about Adjust?** Advanced features require onboarding Custom reporting needs simplification **What problems is Adjust solving and how is that benefiting you?** Adjust solves cross-channel attribution and mobile measurement challenges. It helps us track installs, in-app events, and ROAS accurately while minimizing fraud and data discrepancies. This allows us to optimize budgets more confidently and make data-driven marketing decisions. ### 5. A powerful attribution platform with great fraud prevention features **Rating:** 4.0/5.0 stars **Reviewed by:** Trivesh D. | Chief Operating Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2025 **What do you like best about Adjust?** Adjust stands out for its robust attribution and fraud prevention capabilities. It offers seamless integrations with ad networks and analytics platforms, allowing us to accurately track user journeys across multiple channels. The Fraud Prevention Suite is especially valuable—it actively filters out suspicious installs and clicks in real time, ensuring data integrity for our ad campaigns. The Dashboard UI is intuitive and highly customizable, which has helped our marketing and analytics teams build reports faster. We also appreciate the Automate feature, which streamlines campaign performance monitoring and budget optimization. Since we started using Adjust, we've seen improved transparency in our mobile marketing data and better ROI tracking across our paid media channels. **What do you dislike about Adjust?** While Adjust is powerful, the initial setup and SDK integration required a steeper learning curve than expected. Custom event tracking configuration needs more detailed technical planning and can be overwhelming without developer involvement. Additionally, real-time data syncs sometimes show minor delays, especially when pulling granular cohort or revenue data. While customer support is generally responsive, some advanced use cases (like complex reattribution workflows) took longer to resolve due to limited documentation depth. Lastly, pricing could be a concern for startups or smaller teams—it's on the higher side compared to some competitors, especially when scaling to track multiple apps or markets. **What problems is Adjust solving and how is that benefiting you?** Before integrating Adjust, we lacked a reliable, centralized solution to measure and optimize our mobile marketing efforts. Adjust has solved that gap by providing precise attribution across all our paid and organic channels, helping us understand exactly which sources drive the highest-quality users. The platform’s Fraud Prevention Suite proactively filters out fake installs and suspicious ad activity—this has helped us protect our ad spend and maintain the integrity of our performance metrics. We also use Adjust for in-app event tracking, which has significantly improved how we measure onboarding success, user behavior, and conversion events. With this granular data, we’ve been able to make smarter product and marketing decisions. Additionally, the automation and audience builder features have allowed us to set up real-time triggers and segment high-value users for retargeting—leading to improved retention and ROAS. In short, Adjust has enabled us to move from intuition-based campaign decisions to data-backed marketing and optimization. ### 6. Adjust is cost effective & User friendly MMP **Rating:** 5.0/5.0 stars **Reviewed by:** Deepak S. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Adjust?** Adjust is much better than any other MMP. It’s very simple to integrate with your app, and its interface is extremely user-friendly. Even a new user can easily get familiar with it within 1–2 days. I especially like its custom link feature — it’s very easy to set up along with deep linking. They also have a wide range of partners that you can quickly configure and start working with. **What do you dislike about Adjust?** Adjust dont store raw data more than 2 hrs but you can easily import raw data in aws or google cloud on every 2 hrs so that you can easily access. **What problems is Adjust solving and how is that benefiting you?** Cost effective Tracking mobile attribution Tracking mobile engagement ### 7. Adjust Makes Business Operations Easy with Fast Updates and Great Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2026 **What do you like best about Adjust?** Adjust has helped me a lot with overview, filtering, and business operations. The advantages of using Adjust include: a user-friendly website, fast and accurate information updates, and quick and enthusiastic support. **What do you dislike about Adjust?** Some things I think could be improved are a slightly more thorough filtering process, for example, by categorizing product versions. **What problems is Adjust solving and how is that benefiting you?** Adjust helps me get an overview of the business incredibly quickly, summarizing the cost/rev performance metrics for all products. ### 8. Very Helpful Tool That Makes Work Easier **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Adjust?** It is very helpful and makes the work much easier. The interface is also user-friendly and not complicated to use. **What do you dislike about Adjust?** If possible, it would be great if the package could be offered at a lower price. **What problems is Adjust solving and how is that benefiting you?** The tracker is very helpful, especially because it makes it easy for us to obtain and monitor reporting data. ### 9. Best Value for money MMP tool in the market **Rating:** 4.5/5.0 stars **Reviewed by:** Husanpreet S. | Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 16, 2025 **What do you like best about Adjust?** Easy-to-use dashboard with detailed reports. Can quickly deep dive into multiple levels of analysis using the pivot table function on the reports. The deep link generator functionality is intuitive and easy to use. Great support from CSMs and account managers at all times. Has solved attribution challenges for us. **What do you dislike about Adjust?** Missing a few things like raw data exports from the dashboard itself. Fraud filtering tool needs to be improved. **What problems is Adjust solving and how is that benefiting you?** Adjust is helping us with shaping our marketing strategy. Helping us balance spends across channels that drive the most ROAS for us. ### 10. Adjust Delivers Versatile Campaign Performance Data for App Promotion **Rating:** 5.0/5.0 stars **Reviewed by:** 霜田 健二 . | SMB Sales Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2026 **What do you like best about Adjust?** Adjust provides us the various type of campaign perfomance data for app promotion. **What do you dislike about Adjust?** As Adjust provides us the multiple service with good customer support, we do not have thing I dislike about Adjust. **What problems is Adjust solving and how is that benefiting you?** For the limited cases, we found some discrepancy on the numbers, but their customer support explained the rout cause carefully, I could trust Adust. ### 11. A robust MMP with diverse feature set, good support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** September 25, 2025 **What do you like best about Adjust?** Adjust enables us to monitor the performance of our app install marketing campaigns. We also rely on it to keep track of our spending across various marketing platforms. The platform's ability to let us create our own tracking links, along with its user-friendly interface and comprehensive data reports, makes it easy for multiple users within our company to manage and analyze campaigns independently. **What do you dislike about Adjust?** Adjust could improve by offering more comprehensive measurement, particularly when it comes to tracking web-to-app performance. In addition, it would be beneficial if Adjust moved beyond just supplying data and began supporting decision-making processes as well. The beta feature for marketing mix modelling is a positive step in this direction. **What problems is Adjust solving and how is that benefiting you?** Mobile measurement, attribution Fraud detection App marketing Spend tracking ### 12. Data caliber is stable and transparent, suitable for scalable deployment of attribution underlying infrastructure. **Rating:** 5.0/5.0 stars **Reviewed by:** BO w. | 广告优化师, Enterprise (> 1000 emp.) **Reviewed Date:** January 27, 2026 **What do you like best about Adjust?** What I like most about Adjust is its stable data metrics and low configuration and troubleshooting costs. In multi-platform advertising scenarios, Adjust's attribution results are very consistent, with clear and controllable event callback and backflow configuration logic. When issues arise, the root cause can be quickly identified through raw data and test devices, preventing it from becoming a "black box." Overall, the experience is: stable, transparent, and suitable as foundational data infrastructure for large-scale advertising. **What do you dislike about Adjust?** The main dissatisfaction with Adjust at present is the relatively high learning and usage threshold. Some advanced features (such as callbacks, deduplication logic, window periods, raw data export, S2S events, etc.) are not very user-friendly for new users, with many concepts that rely on understanding the documentation, making the initial learning curve relatively steep. Additionally, some key configurations and attribution details are scattered across different pages, which is not very intuitive at first and can easily lead to configuration errors due to misunderstandings. Overall, the feeling is that while the functionality is very strong, it is not "foolproof" enough for users without a data/technical background. **What problems is Adjust solving and how is that benefiting you?** Adjust mainly helps us solve the problems of inconsistent multi-channel attribution, uncontrollable data, and difficulty in reviewing effectiveness. When advertising on multiple channels such as Google, Meta, and TikTok simultaneously, Adjust provides a unified and stable attribution standard, consolidating installation, event, and return data into a single system, avoiding the situation where each platform calculates separately. The direct benefits are: 1. We can evaluate the true effectiveness of different channels and materials using the same data standard. 2. We can more quickly identify issues with conversion anomalies, return anomalies, or data breakpoints. 3. It significantly reduces the communication costs regarding data attribution issues with R&D, platforms, and agencies. ### 13. Excellent Data Integrity, Automation, and Privacy Compliance **Rating:** 5.0/5.0 stars **Reviewed by:** Bao H. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2026 **What do you like best about Adjust?** Data integrity, automation, and privacy compliance. **What do you dislike about Adjust?** The dashboard feels overly complex and not very intuitive. I’d prefer something simpler and easier to navigate. **What problems is Adjust solving and how is that benefiting you?** Eliminating waste and enabling unified measurement. ### 14. Effortless Data Analysis with an Intuitive UI/UX **Rating:** 5.0/5.0 stars **Reviewed by:** Nguyễn Thị T. | UA Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2025 **What do you like best about Adjust?** The UI/ UX is easy to use, it's very easy for me to create table and analyze the data **What do you dislike about Adjust?** Maybe the attribution under SKAdNetwork (SKAN) and iOS 14+ is inherently limited and more complex **What problems is Adjust solving and how is that benefiting you?** I can clearly see which campaigns, networks, creatives, and countries are actually driving installs and revenue. ### 15. Strategic support in the exploration of raw data **Rating:** 4.0/5.0 stars **Reviewed by:** Adriano R. | Bi Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** July 25, 2025 **What do you like best about Adjust?** Adjust provided strategic support to Banco do Brasil in exploring the raw data collected by the SDK, in order to obtain valuable data and analytical intelligence, being fundamental in the process of structuring the campaign attribution model. **What do you dislike about Adjust?** Small defects were found in some of your products, but whenever they were reported, they committed to resolving them and always keep us informed about the status of the correction. **What problems is Adjust solving and how is that benefiting you?** Adjust helps us from sending campaign optimization signals to providing raw user data, which allows us to perform campaign attribution and track the user's journey after onboarding, in order to build a kind of lifetime value for that user. ### 16. A Trustworthy Partner Empowering Data-Driven Marketing Decisions **Rating:** 4.5/5.0 stars **Reviewed by:** Lucas S. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2025 **What do you like best about Adjust?** What I value most about Adjust is the genuinely collaborative partnership that delivers real impact for our business. I trust Adjust as one of the leading solutions for marketing data architecture, which significantly strengthens my ability to make informed, effective decisions. The platform’s robust data capabilities provide deep insights that are essential for optimizing marketing performance and budget allocation, especially for those who manage marketing spend using CPA and other key metrics. Adjust’s focus on continuous improvement and transparency sets it apart in the technological solutions landscape. **What do you dislike about Adjust?** Honestly, there isn’t anything specific that I dislike about Adjust. The only challenge I’ve encountered is their relatively limited marketing presence in our region, which can make it more difficult to recommend the platform to clients initially. However, once the product is demonstrated, this hesitation usually disappears, as the quality of Adjust’s solutions speaks for itself. **What problems is Adjust solving and how is that benefiting you?** Adjust solves key marketing challenges by unifying fragmented data, ensuring accurate attribution, preventing ad fraud, and automating manual processes. This leads to clearer insights, smarter budget allocation, increased efficiency, and greater confidence in campaign results, ultimately driving better business growth. ### 17. Fraud Installs Feature Shines, But SDK API Lacks Partner Field **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2025 **What do you like best about Adjust?** The AM has been very supportive, especially regarding iOS conversion mapping. They provided clear guidance on implementation and on selecting the right events for setup. **What do you dislike about Adjust?** It would be helpful if the Testing Console included a feature that allows QA to directly test attribution flows for each ad network, instead of only testing individual events. **What problems is Adjust solving and how is that benefiting you?** Pull the Raw Data from Adjust so the DA team can analyze the reason for the Revenue discrepancy between the Max SDK source and the Max API source on the Mintegral network. ### 18. Adjust Helps Crikey Games Scale UA with Powerful User Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2025 **What do you like best about Adjust?** The combination of granular insights, data freedom, smart automation, and user-acquisition-ready reporting aligns perfectly with our goal to scale efficiently—while keeping our data clean, compliant, and actionable. **What do you dislike about Adjust?** While our overall experience with Adjust has been very positive, we’ve noticed that technical and integration support can be a bit slow at times. For example, certain setup queries and troubleshooting requests have taken longer than expected to resolve, which can delay campaign launches or the implementation of new features. Improving response times and offering more proactive guidance during onboarding and integration phases would make the experience even smoother and help teams like ours move faster. **What problems is Adjust solving and how is that benefiting you?** Over the past three months, we at Crikey Games have been using Adjust as our Mobile Measurement Partner (MMP) and it's made a significant difference in how we understand user behavior and scale our user acquisition (UA) strategies. ### 19. User-Friendly Dashboards Make Campaign Tracking Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2025 **What do you like best about Adjust?** The user acquisition dashboards are quite user-friendly, making it easy to add various parameters. I appreciate how straightforward it is to see which campaigns are actually effective. **What do you dislike about Adjust?** Certain features may seem complicated initially, and new users might find the learning curve somewhat steep. **What problems is Adjust solving and how is that benefiting you?** This tool addresses attribution and tracking challenges, allowing me to see where users originate and which channels truly deliver value. As a result, I can make my campaigns more efficient and ensure my advertising budget is used more effectively. ### 20. Accurate Attribution and Reliable Tracking Across Ad Networks **Rating:** 5.0/5.0 stars **Reviewed by:** Tuấn H. | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2025 **What do you like best about Adjust?** The platform provides accurate attribution and reliable event tracking across various ad networks. **What do you dislike about Adjust?** The pricing for Adjust can be quite steep for smaller studios. **What problems is Adjust solving and how is that benefiting you?** It provides us with reliable install tracking and event analytics, allowing us to identify which ads are truly effective and helping us avoid spending money on low-quality traffic. ### 21. Adjust has been an essential partner for our growth efforts **Rating:** 4.5/5.0 stars **Reviewed by:** Cengiz Z. | Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2025 **What do you like best about Adjust?** Their dashboard makes it easy to track performance across campaigns and identify opportunities for optimization. The support team is also excellent; responsive, knowledgeable, and genuinely invested in our success. **What do you dislike about Adjust?** SKAN is still a question for me. I am not sure about the way we use to calculate the exact performance of iOS campaigns **What problems is Adjust solving and how is that benefiting you?** While having a lot of campaigns across different platforms, tracking performance across these campaigns and identify opportunities for optimization is a challenging job. Adjust makes it very easy to handle this. ### 22. LaundryMate Review of Adjust (2025) **Rating:** 4.5/5.0 stars **Reviewed by:** Purab M. | Associate Vice President, Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2025 **What do you like best about Adjust?** Easy to implement and use. Digital ads performance improvements were higher than while using Branch. **What do you dislike about Adjust?** I get a sense that there is no direct customer support, even in the enterprise plan, and we need to reach out via support tickets. **What problems is Adjust solving and how is that benefiting you?** Mobile click attribution for for digital campaigns as well as in-app deep links and QR Codes to track non-digital campaigns. ### 23. Best MMP Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Kadir K. | Digital Marketing Executive, Enterprise (> 1000 emp.) **Reviewed Date:** July 18, 2025 **What do you like best about Adjust?** For Adjust Having a user-friendly tool that allows us to evaluate platforms independently based on attribution is a major advantage. We are particularly satisfied with the Datascape product in meeting our reporting needs. While we don’t run many install campaigns with different platforms, the Fraud Prevention tool is extremely useful for digital marketers working with such platforms. Features like permission management, viewing account logs, and easily adding partners also make the product much more convenient to use. Account Team Our account manager provides us with up-to-date information on all Adjust product updates. They share solution suggestions to help us further improve the Adjust products we use. Whenever we request training, they quickly organize sessions and respond to our questions effectively. Technical Account Team They respond to all our inquiries with clear and detailed guidance. This not only ensures that the requests we pass on to our IT teams are as precise as possible but also shortens our resolution time. Additionally, in cases where technical development is required, they proactively provide detailed information in advance to ensure we stay up to date with the latest versions. **What do you dislike about Adjust?** It’s very easy to provide constructive feedback for any partner we work with, but this is truly difficult for the Adjust team. Our Adjust team delivers flawless work on both the account side and the technical account side. **What problems is Adjust solving and how is that benefiting you?** Adjust can provide creative level reporting to us. We can report and anayze our digital marketing campaigns. It provides independent analytic tool to us. ### 24. User-Friendly MMP with Excellent Data Attribution **Rating:** 4.5/5.0 stars **Reviewed by:** Sandeep K. | Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2025 **What do you like best about Adjust?** Adjust is a very user friendly MMP, it provides very good data attributions which eventually helps us to optimise the marketing campaigns for different platforms. **What do you dislike about Adjust?** I have no complaints about Adjust, as it has been working very well for us. **What problems is Adjust solving and how is that benefiting you?** Attribution for our campaigns and optimisation of our campaigns for scaling ### 25. Best MMP for app tracking **Rating:** 4.5/5.0 stars **Reviewed by:** Saïd K. | USER ACQUISITION MANAGER, Photography, Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2025 **What do you like best about Adjust?** Adjust is very good partner for our mobile marketing. Their platform give us very precise attribution and many analytics, help us understand our campaigns better. Team always responsive and ready to help us optimize. We really like using Adjust, it’s a really good MMP solution. **What do you dislike about Adjust?** I really like Adjust for tracking my mobile campaigns, it give me good data and help to understand performance. But sometime the dashboard is a bit confusing and report take long to load. Overall, still a very useful tool. **What problems is Adjust solving and how is that benefiting you?** Adjust helps us track exactly which campaigns bring installs and revenue, prevent ad fraud, measure ROI, and analyze user behavior across all channels. It gives real-time data and insights that make optimizing campaigns much easier. ### 26. Prompet replies and insightful answers **Rating:** 5.0/5.0 stars **Reviewed by:** Amr E. | Marketing Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** July 11, 2025 **What do you like best about Adjust?** It's very easy to use Adjust in terms of the UI, The reporting is in very wide range from very granular data with realtime exports or call backs to structured and easy to use reporting tool to give us a quick and thorough view on our campaigns performance. The communication from our account manager (both technical and business) where they inform us about new releases and updates in the market and measurement is crucially helpful. Integrating new channels has been our main focus for quite some time and I can feel how much work have been put behind it and really appreciate how easy with few push of buttons and everything is there. Like the documentation where I can easily find my answers or just very helpful to forward them to our engineers. What I like the most is actually our technical account manager (Feras), he never failed to provide us with a quick and informed answer to our questions, I totally feel I'm in good hands when handling an issue as well as his insightful answers and analysis to our channels and the way our SDK is integrated. **What do you dislike about Adjust?** React Native being released later than native can be a potential blocker, not a current blocker **What problems is Adjust solving and how is that benefiting you?** Understand our attribution with different segmentations and types (probabilistic and deterministic) as well as setting up our custom links for easy tracking. ### 27. Intuitive Dashboard Simplifies Metrics, But Pricing May Deter Small Teams **Rating:** 4.0/5.0 stars **Reviewed by:** abdullah k. | Growth Hacker, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2025 **What do you like best about Adjust?** The dashboard makes complex metrics easy to understand — I don’t need to dig through spreadsheets anymore. **What do you dislike about Adjust?** Pricing can be on the higher side for smaller teams or startups. **What problems is Adjust solving and how is that benefiting you?** We used to spend too much time trying to figure out where users were coming from. Adjust makes it simple and fast to see what’s working. ### 28. User-Friendly Interface and Impressive Web Linking **Rating:** 4.0/5.0 stars **Reviewed by:** Yasin T. | Performance Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2025 **What do you like best about Adjust?** I like its user-friendly interface and data performance, and its web linking capabilities are impressive. **What do you dislike about Adjust?** It can sometimes run slowly, causing work to be delayed. **What problems is Adjust solving and how is that benefiting you?** I can manage my data in a healthy way and make application and network connections easily. ### 29. Simple and Creative Solutions for MMP **Rating:** 5.0/5.0 stars **Reviewed by:** Efe Cengiz . | Mobile Marketing Operations Team Leader, Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2025 **What do you like best about Adjust?** Adjust's user-friendly interface is crucial for its understandability and usability. Furthermore, managing all ad campaigns from a single panel is both easy and smart. **What do you dislike about Adjust?** After you start using Adjust, if you change jobs and the brand you started working with doesn't use Adjust, you feel compelled to use Adjust. It can lead to dependency. **What problems is Adjust solving and how is that benefiting you?** Adjust allows me to track the ads I've set up through a single channel, and it does this in the simplest and smartest ways possible. ### 30. We can optimize our campaigns much more effectively and measure users’ LTV. **Rating:** 5.0/5.0 stars **Reviewed by:** Emrah U. | COO-Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2025 **What do you like best about Adjust?** Being able to access reports instantly and monitor all advertising platforms from a single dashboard. Having excellent Account Managers and receiving very fast responses to support requests. **What do you dislike about Adjust?** The absence of a Super Admin structure. When we purchase Adjust, we are forced to grant Admin access to employees. However, with Admin privileges, they can also view our contract with Adjust and the payment terms. This data should only be visible to a Super Admin. It’s a very serious issue! **What problems is Adjust solving and how is that benefiting you?** Adjust solves all the measurement problems of my mobile apps. It provides reports that help me determine how to allocate budgets. It can accurately track and report in-app user behavior. ### 31. User-friendly interface and efficient reporting features **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** October 09, 2025 **What do you like best about Adjust?** The interface is very intuitive and easy to navigate. It provides clear insights and makes reporting much more efficient. Overall, Adjust offers a user-friendly experience and helps us quickly access the data we need for performance analysis. **What do you dislike about Adjust?** It would be great if accessing raw data were a bit simpler. Having a more streamlined process for exporting detailed datasets could make analysis even faster and more convenient. **What problems is Adjust solving and how is that benefiting you?** Adjust helps us accurately track app installs, in-app events, and user journeys across multiple ad networks. It solves the challenge of measuring campaign performance consistently, and provides clear insights that help us optimize our marketing spend more efficiently. ### 32. Great ROAS Dashboard, but Ad Network Setup Can Be Tricky **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2026 **What do you like best about Adjust?** Dashboard and date range to sea return on ads spend day by day **What do you dislike about Adjust?** Sometimes very hard to configure with ads networks **What problems is Adjust solving and how is that benefiting you?** I can see and compare all my networks and campaigns on same place and easy to compare ### 33. Accurate Analytics Prevention in a Simple Interface **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Adjust?** I like Adjust best for its accurate analytics, simple interface, and strong fraud prevention, making it easy to track and optimize campaigns effectively. **What do you dislike about Adjust?** Some advanced features take time to fully understand **What problems is Adjust solving and how is that benefiting you?** Adjust solves problems around accurate attribution, tracking user behavior. This helps me clearly see which campaigns are working, optimize marketing spend, and make better data-driven decisions, ultimately improving performance and ROI. ### 34. Data is accurate and real-time, with strong anti-cheating measures. Datascape is easy to use and supports quick responses. **Rating:** 5.0/5.0 stars **Reviewed by:** wei p. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2026 **What do you like best about Adjust?** The most fundamental value of Adjust is that it has integrated our previously scattered advertising data across various platforms into a unified and reliable basis for decision-making. In the past, the team often argued endlessly over data discrepancies from different backends. Now, through its precise attribution and real-time anti-fraud mechanisms, we can not only clearly see the true conversion effects of each channel but also fully track the entire user journey from click to long-term retention. This makes our budget adjustments agile and decisive—we can quickly amplify efficient channels and promptly shut down ineffective campaigns, saving a considerable amount of wasteful expenditure every month. More importantly, this foundation of trust at the data level allows the marketing team to focus more on strategy optimization and deep user engagement, truly driving growth with data. **What do you dislike about Adjust?** The integration and debugging of Adjust is quite troublesome, especially when SDK configuration involves complex subscriptions or cross-frameworks (such as Uniapp), which is very resource-intensive for development. The process of testing attribution and deep linking is also not very intuitive. In terms of data, there are often inconsistencies between backend reports, raw data, and store backend, making troubleshooting time-consuming, and lower versions have data backtracking limitations. Additionally, the configuration for some channels (like Twitter) is more complex than mainstream channels, and documentation updates sometimes can't keep up. **What problems is Adjust solving and how is that benefiting you?** Adjust primarily helps us solve three core marketing challenges: Firstly, it provides cross-channel attribution, allowing us to clearly see which ad and which country users are coming from, ending the previous chaos of "blind investment"; secondly, it closes the loop on paid conversions, enabling us to directly calculate the actual revenue and ROI brought by each channel, so we know where our money is most effectively spent; finally, its anti-fraud protection filters out fake clicks and installs in real-time, safeguarding our budget and ensuring every penny is spent on real users. Overall, Adjust allows us to see clearly, calculate accurately, and spend wisely in advertising, truly achieving data-driven precision marketing. ### 35. my experince with adjust **Rating:** 4.0/5.0 stars **Reviewed by:** rahim d. | pperformance marketing manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2025 **What do you like best about Adjust?** I can see the most recent data of my campaigns so its dataflow **What do you dislike about Adjust?** sometimes it is slow to crate new reports or pages **What problems is Adjust solving and how is that benefiting you?** its momentary and recent data flows help me decide on campaigns als I connect ad accounts to adjust with ease ### 36. Excellent Mobile Ad Fraud Detection with Stable Integrations **Rating:** 4.5/5.0 stars **Reviewed by:** Abbas H. | Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2026 **What do you like best about Adjust?** Excellent mobile ad fraud detection, stable integrations, good for basic tracking/attribution, strong for campaigns with many clicks. **What do you dislike about Adjust?** Dashboard can be confusing/limited compared to rivals, cohort reporting can be complex, some report poor customer service/setup help. **What problems is Adjust solving and how is that benefiting you?** It enables you to calculate true ROI and ROAS (Return on Ad Spend) accurately. ### 37. Marketing analyst experienced in Adjust, analytics, measurement, and technical implementations. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Adjust?** Strong attribution capabilities, data sharing and partner connection solutions, fast data access via the Adjust API, easy raw data exporting, clear documentation for both developers and marketers, and responsive customer support. **What do you dislike about Adjust?** Sometimes it’s hard to debug, the test console can be buggy, and the waiting time for raw data export can be a bit long. **What problems is Adjust solving and how is that benefiting you?** Adjust is mostly solving mobile attribution challenges and making data sharing with platforms easy, such as passing events for campaign optimization. It also provides clear insights into campaign performance, which helps us optimize and improve app campaigns effectively. Making technical implementations easier thanks to extensive documentation about their features. ### 38. Flexible Data Analysis and Ad Optimization Backed by Attentive Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about Adjust?** Adjust allows for flexible data analysis and effective optimization of ad delivery. In addition, its strong and attentive support is another advantage compared to other tools. **What do you dislike about Adjust?** At this time, there are no particular points that come to mind. **What problems is Adjust solving and how is that benefiting you?** In app marketing, it offers significant advantages, including the accumulation and analysis of user data as well as the optimization of ad delivery. Having the ability to utilize the most appropriate tracking methods at any time is extremely valuable. ### 39. Return Adjust - Banking sector **Rating:** 4.0/5.0 stars **Reviewed by:** Quentin B. | Lead Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** September 16, 2025 **What do you like best about Adjust?** - Easy-to-use interface - Configuration flexibility - Number of advanced features - Support available **What do you dislike about Adjust?** - Online documentation sometimes lacks detail - Absence of certain data for reporting purposes (e.g., Adjust user ID). Requires using a solution like GCP to collect raw Adjust data - Inability to open custom access at a metrics level (only a filtering capability at a dimension level - campaign & partner) => problematic for multi-partner & agency management - Lack of a view of fraud by channel/partner. **What problems is Adjust solving and how is that benefiting you?** - Attribution marketing in the App universe - Management of deeplinks - Creation of shortlinks ### 40. Insightful and best support service **Rating:** 5.0/5.0 stars **Reviewed by:** Deepak K. | Deputy Vice President Marketing(funnel Management), Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2025 **What do you like best about Adjust?** Adjust has been very useful for our organisation. From looking into the funnel to driving meaningful insights adjust is just a click away. I would really like to call out Kapil Bonde who has been a tremendous SPOC for us. He is helpful and always available. **What do you dislike about Adjust?** Some insightful reports should be free and if it has to be monetised then it should be at minimal **What problems is Adjust solving and how is that benefiting you?** It is really helping us to identify the fraud installs coming from different sources and save tons of money. It is helpful in driving meaningful insights ### 41. Flexible solution for everyone's needs **Rating:** 4.5/5.0 stars **Reviewed by:** Ruben S. | Marketing/Product Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2025 **What do you like best about Adjust?** The interface is quite user-friendly, we can easily make custom reports with the metrics and filters/settings you want. All major partners are listed, integration is smooth, the customer support is great. A must have if you want to make better decisions. **What do you dislike about Adjust?** The product is very robust with a lot of features. Sometimes there is something that you need and Adjust has a solution but you don't have access to it in your plan. Depending on your needs might be expensive. **What problems is Adjust solving and how is that benefiting you?** Adjust help us evaluate the campaign performance and make better decisions regarding where to grow or decrease investment. ### 42. Digital Marketing and Analytics Proffesional **Rating:** 4.5/5.0 stars **Reviewed by:** Alper B. | Co founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2025 **What do you like best about Adjust?** Support is the most powerful side of Adjust and also very very enough for a wide raw data **What do you dislike about Adjust?** İn fact i dont have any dislike topic for Adjust. Maybe you can choose a different place rather than Buyukada for the next event:)) **What problems is Adjust solving and how is that benefiting you?** Especially understanding our fraud traffic, Adjust helps you on ever step of the Journey with additional service like Conversion linker ### 43. Best all-in one MMP in the market **Rating:** 5.0/5.0 stars **Reviewed by:** Anas M. | Senior Growth Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2025 **What do you like best about Adjust?** Adjust has been my go to tool with various companies for the following reasons: 1. Custom URLs & scripts 2. Easy deeplinking, especially for iOS 3. Fraud prevention tool 4. Exporting data in multiple dimensions **What do you dislike about Adjust?** Only downside is with the cohort data, I sometime find it difficult to analyze. Appsflyer does this better, with their 'overview' dashboard. **What problems is Adjust solving and how is that benefiting you?** Adjust is solved the attribution problem, and helping in integration all paid socials under a single hood. It has become our source of truth for performance marketing and growth. ### 44. Intuitive Interface and Outstanding Support Drive Success **Rating:** 5.0/5.0 stars **Reviewed by:** Takahiro N. | General Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2025 **What do you like best about Adjust?** 1.The admin interface is extremely intuitive and easy to use. 2.Account managers provide thorough follow-up and technical support, offering tailored solutions to our marketing challenges. 3.The community among companies using Adjust is thriving, creating tangible opportunities for business development. **What do you dislike about Adjust?** I have no complaints whatsoever. I am extremely satisfied with the thorough support I receive. Above all, the character of the employees is outstanding. **What problems is Adjust solving and how is that benefiting you?** Accurate effect measurement, dashboard-based overview, and marketing activities based on that. ### 45. Pefect Multi-Platform Analytics, Uni Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** linh n. | Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2025 **What do you like best about Adjust?** Tracking metrics, ROAS across multiple platforms, and deep analysis of each campaign **What do you dislike about Adjust?** It might be a bit expensive for small, newly developed businesses. **What problems is Adjust solving and how is that benefiting you?** Adjust helps me track and analyze marketing performance across multiple platforms, making it easier to optimize campaigns and improve ROI. ### 46. A Trusted Partner for Scalable Mobile Attribution **Rating:** 5.0/5.0 stars **Reviewed by:** Barış B. | Growth & Operation Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2025 **What do you like best about Adjust?** Adjust provides highly accurate and transparent attribution data, giving us full confidence in the insights we use to make strategic decisions. **What do you dislike about Adjust?** Reporting is powerful, though having even more options for tailored dashboards would make insights even faster to access. **What problems is Adjust solving and how is that benefiting you?** Adjust gives us accurate attribution, protects our ad spend from fraud, and empowers us with actionable insights — ultimately driving smarter decisions and stronger growth. ### 47. Adjust Review from a Dijital marketer **Rating:** 5.0/5.0 stars **Reviewed by:** Tahir G. | Project Manager for Digital Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Adjust?** I appreciate its customer relationship features and open-source structure. The platform is easy to use and provides detailed reports, which I find very helpful. **What do you dislike about Adjust?** There is a noticeable lack of event debugging tools and comprehensive documentation for easy specialization **What problems is Adjust solving and how is that benefiting you?** This is my main tool for gaining insights into channel performance. It integrates easily with multiple platforms. ### 48. The MMP gives us a clear view of our campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Victor N. | Co-Founder and CEO at Gamos Mobile, Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2025 **What do you like best about Adjust?** The platform gives us a clear view of our campaigns and is ease of use and integration. It helps us understand user behavior, and quickly spot growth opportunities. We also valua a lot their support team — they’re always helpful when we need them. **What do you dislike about Adjust?** Integration with Amazon store is not full (tracking of spendings is missing) **What problems is Adjust solving and how is that benefiting you?** tracking and anylazint UA campaings ### 49. Excellent Measurement Capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Merve Gül E. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 10, 2025 **What do you like best about Adjust?** Measurement and campaign optimization are critical for our business with adjust **What do you dislike about Adjust?** Pricing is something that i dont like. Exporting data is another part can be improve **What problems is Adjust solving and how is that benefiting you?** Adjust is solving derp linking problem for my app ### 50. Great Value and Fast Tech Support, With Room to Grow **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2026 **What do you like best about Adjust?** - Price point is good for the features they are offering - Tech support is super fast to respond whenever there are issues and they are easily available on Slack for communication **What do you dislike about Adjust?** -Takes time to understand attribution for Google/Organic and iOS -can't easily download raw data of users directly from dashboard **What problems is Adjust solving and how is that benefiting you?** The most basic problem which is attribution between different channels ## Adjust Discussions - [How does adjust work?](https://www.g2.com/discussions/how-does-adjust-work) - 1 comment - [What is adjust tool?](https://www.g2.com/discussions/what-is-adjust-tool) - 1 comment - [View Adjust pricing details and edition comparison](https://www.g2.com/products/adjust/reviews?page=9§ion=pricing&secure%5Bexpires_at%5D=2026-07-19+15%3A55%3A48+-0500&secure%5Bsession_id%5D=45d7bbc8-adc2-4554-82ce-ef873bf0635d&secure%5Btoken%5D=a06092b67bef453d0535de939d245f14c6177ebc0bb451d0274979c551bda294&format=llm_user) ## Adjust Integrations - 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Rules **Platform Data** - Uninstall Metrics - Retention Metrics - Analytics Dashboard - Cross-channel insights - Custom Dashboards - Data Segmentation **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking **Competition Monitoring** - Timeline - Store Performance - Financial Analysis - Category Ranking **Platform Additional Functionality** - Integrations - Organic Keyword Protection - App Suggestions **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - App Store Optimization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Variation Testing** - 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