--- title: Adjust Reviews meta_title: 'Adjust Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 723 reviews by the users' company size, role or industry to find out how Adjust works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 723 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adjust Reviews **Vendor:** adjust.com **Category:** [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution) **Average Rating:** 4.7/5.0 **Total Reviews:** 723 ## About Adjust Adjust is a mobile measurement partner (MMP) used by more than 300,000 apps to accurately measure performance, optimize campaigns, and confidently grow their app businesses. As a comprehensive suite for attribution, analytics, deep linking, fraud prevention, incrementality testing, audience segmentation, ad spend tracking, and AI-driven optimization through our AI Growth Copilot, Adjust gives marketers and developers the clear, reliable data they need to make smarter decisions and maximize ROI. At the core of Adjust is precise, privacy-centric attribution that helps teams understand exactly which channels and touchpoints drive value. Combined with powerful deep linking and full cross-platform journey support (including mobile web, desktop web, app, CTV, PC, console, offline, QR codes, and more), Adjust enables seamless user experiences from any channel or device to app while maintaining complete measurement visibility across the entire lifecycle. Our fraud prevention suite protects marketing budgets and ensures clean datasets by proactively preventing invalid traffic before it impacts reporting. With this measurement foundation, app businesses can confidently analyze performance, optimize spend, and scale more efficiently. ## Adjust Pros & Cons **What users like:** - Users find Adjust to be **easy to use** , featuring a modern interface and straightforward access to important reports. (146 reviews) - Users praise the **responsive and knowledgeable customer support** of Adjust, enhancing their overall experience and satisfaction. (111 reviews) - Users value the **strong mobile attribution tracking** and fraud prevention features of Adjust for effective marketing performance. (84 reviews) - Users value the **easy access to reports** in Adjust, enhancing their tracking and analysis of user journeys. (79 reviews) - Users value the **strong mobile attribution tracking** of Adjust, enhancing understanding of installs and in-app events. (74 reviews) - Users value the **easy integrations** of Adjust, enabling seamless app marketing performance tracking across platforms. (70 reviews) - Data Accuracy (69 reviews) - Attribution (67 reviews) - Users appreciate the **intuitive and customizable dashboard** of Adjust, enabling quick access to key insights and reports. (67 reviews) - Easy Integrations (62 reviews) **What users dislike:** - Users experience **slow loading times** and delays with reports, impacting their efficiency and campaign monitoring. (41 reviews) - Users find Adjust's interface **overwhelmingly complex** for new users, making setup and navigation challenging. (38 reviews) - Users find the **pricing model too high** compared to alternatives, which can hinder adoption for smaller businesses. (34 reviews) - Users often face **dashboard issues** with slow loading times and limited customization options impacting analysis efficiency. (33 reviews) - Users experience **slow performance** with report loading and data transition, affecting efficiency during critical analysis periods. (33 reviews) - Users find the **implementation complexity** challenging, as mastering Adjust's extensive features can be time-consuming and confusing. (32 reviews) - Users struggle with **data management issues** , including complexity, data latency, and inaccuracies affecting overall performance. (30 reviews) - Poor Reporting (28 reviews) - Integration Issues (27 reviews) - Steep Learning Curve (27 reviews) ## Adjust Reviews ### 1. Essential Tool for Ad Performance and Fraud Prevention **Rating:** 5.0/5.0 stars **Reviewed by:** Nguyễn M. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2026 **What do you like best about Adjust?** I really like Adjust's performance measurement feature. It helps me identify which channels are delivering the best growth and results, so I can optimize my products accordingly. Additionally, the performance measurement feature clearly tells me when I can break even on a product and when it starts generating profit. I find the organic metrics measurement feature very useful, as it allows me to clearly see the organic performance. Adjust's dedicated support makes handling issues not too difficult for us. **What do you dislike about Adjust?** I'm curious about identifying where the largest organic sources come from. I understand this can be difficult, but I hope there might be a way to analyze this in the future. I want to understand whether the organic growth is driven by the channels I'm scaling on, such as Google or Unity, or if it's because my game is performing well and being featured by the store. I'm not really sure yet, and I still don't have a clear way to figure this out. **What problems is Adjust solving and how is that benefiting you?** I use Adjust to monitor ad performance, attribute app installs, optimize budgets, and prevent fraud. It helps me track ad performance and optimize campaign budgets, clearly showing when I can break even and generate profit. ### 2. Clear, Reliable Insights for Data-Driven UI Optimization **Rating:** 5.0/5.0 stars **Reviewed by:** Hung N. | 2D Artsist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2026 **What do you like best about Adjust?** I think Adjust data is clear and reliable, which helps me and the team understand users' flow when downloading the game such as drop-off rates, how smooth feature interactions are, and whether CTAs are clear. These insights support us in designing UI that is more intuitive, engaging, and effective... Also helps me track organic downloads to optimize store listing screenshots. **What do you dislike about Adjust?** I don’t have any specific complaints so far, everything is clear **What problems is Adjust solving and how is that benefiting you?** Adjust helps us collaborate with the UA team to optimize the product based on retention and user playtime. It also supports tracking UI A/B tests and validating deep links across different app versions, enabling more data-driven UI improvements... ### 3. Clear, Reliable Attribution with an Intuitive Dashboard **Rating:** 5.0/5.0 stars **Reviewed by:** Linh Giang T. | UA Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2026 **What do you like best about Adjust?** What I like most about Adjust is its clear and reliable attribution system, which helps me track campaign performance accurately across channels. The dashboard is intuitive and saves time when analyzing data and optimize ad spend effectively **What do you dislike about Adjust?** One downside of Adjust is that the data is not fully real-time, which can delay optimization decisions. Additionally, the platform can feel complex for new users, and some metrics are not very intuitive to understand at first. **What problems is Adjust solving and how is that benefiting you?** Adjust helps solve fragmented data by allowing filtering by market and campaign name, giving a more accurate view of performance. This makes it easier to optimize campaigns and improve results efficiently. ### 4. Optimizes Marketing, Easy Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Pham Van B. | Tech lead, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Adjust?** I use Adjust to track game events and advertising campaigns, and I like how it helps in optimizing lifecycle marketing. I find it quite easy to set up; I just create an application on Adjust to get the ID, then import the Adjust plugin and drag the initialized Adjust prefab onto the scene. I switched from Firebase to Adjust because I needed a more in-depth tracking platform. I would definitely recommend Adjust; I gave it a 10 out of 10. **What do you dislike about Adjust?** The navigation within Adjust is a bit confusing, so it will take some time to get used to it. It's not a major problem, but I think Adjust could display navigation suggestions for the user or show a chat box for the user to ask questions. **What problems is Adjust solving and how is that benefiting you?** I use Adjust to track game events and advertising campaigns, monitor metrics like CPI, CPA, ROI, and traffic sources. ### 5. Effortlessly Integrates with In-Depth Game Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Bo P. | Unity Dev, Cocos Dev, Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2026 **What do you like best about Adjust?** I use Adjust to track events in the game, and I really appreciate how I can view key metrics such as retention, local users, IAP, and IAA. What I like most about Adjust is the simple integration and adjustments, along with the in-depth tracking of in-game events and accurate metrics. Integrating Adjust into my project is very simple; I just need to import the plugin (Unity) and drag the Adjust prefab onto the scene. When I published the game, I could see this crucial retention metric. I'm quite satisfied with the Adjust functionality. **What do you dislike about Adjust?** The interface is a little difficult to use, but that didn't take me long to get used to it **What problems is Adjust solving and how is that benefiting you?** I use Adjust to track in-game events with simple integration and adjustments. It lets me view key metrics like retention, making it easy to monitor game performance. ### 6. Comprehensive Insights with User Attribution Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Dinh Minh H. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 13, 2026 **What do you like best about Adjust?** I like Adjust's reporting the most. It provides very complete information, and we only need one dashboard to manage and analyze everything. I appreciate that Adjust helps us accurately track installs and user attribution across different ad networks, providing clear insights into user performance and campaign optimization. This really makes our user acquisition management much easier. The initial setup was straightforward because I just read the guide docs and did it easily. **What do you dislike about Adjust?** The platform works well overall, but the UI can sometimes feel a bit complex for new users. Sometimes the UI contains too much information, and some metrics feel unnecessary. If the focus was mainly on key metrics like retention, playtime, and cohort analytics, it would be easier to use. **What problems is Adjust solving and how is that benefiting you?** Adjust accurately tracks installs and user attribution across ad networks, providing clear insights into user performance and campaign optimization. This makes UA management easier. ### 7. Accurate IAP Renewal Tracking and Clear LTV vs. Cost Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Nguyen H. | UA, Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2026 **What do you like best about Adjust?** Adjust can visually track IAP metrics quite well, which I really like. The IAP metrics for the last 7 days, 15 days, and 30 days are consistently above 98%, providing excellent tracking capabilities. **What do you dislike about Adjust?** Although Adjust provides the ability to track metrics visually, the data is sometimes still quite skewed, and the number of installs is also skewed, leading to inaccurate tracking measurements. **What problems is Adjust solving and how is that benefiting you?** Before using Adjust, we struggled to accurately track IAP revenue and determine when campaigns reached break-even points, leading to a lack of effective scaling strategies. After implementing this solution, I was able to scale the project with more confidence. ### 8. The Ultimate Single Source of Truth for App Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Sang V. | BD Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2026 **What do you like best about Adjust?** Adjust stands out for its user-friendly interface and exceptional customer support. The platform makes complex attribution data easy to digest, enabling us to pivot our business strategies quickly based on real-time insights **What do you dislike about Adjust?** Some of the more advanced reporting features take a bit of time to master, but once you’re over that hump, the insights are invaluable **What problems is Adjust solving and how is that benefiting you?** It simplifies complex user journeys and cross-device attribution. Instead of wondering which ad led to a sale, Adjust gives us the exact touchpoints. This benefit is huge for my role because I can present accurate ROI reports to stakeholders and justify our expansion into new markets ### 9. UA Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Thao N. | User Acquistion , Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2026 **What do you like best about Adjust?** I really like how easy it is to integrate Adjust with different ad platforms. The setup process is smooth, and the documentation is clear. It saves a lot of time for our team. **What do you dislike about Adjust?** Sometimes data delays can happen, and support response time could be faster in urgent cases. **What problems is Adjust solving and how is that benefiting you?** Adjust helps us solve attribution challenges across multiple ad networks by providing a single source of truth. It allows us to accurately track installs and in-app events, which improves our campaign optimization and budget allocation. As a result, we can scale campaigns more efficiently and improve overall ROAS ### 10. Clear Mobile Attribution, Strong Fraud Detection, and Solid Integrations **Rating:** 4.5/5.0 stars **Reviewed by:** Rosa T. | Online marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2026 **What do you like best about Adjust?** Clear cross-channel attribution for mobile apps, especially across paid ads and organic installs. Strong fraud detection tools, which matter a lot for performance marketing budgets. Good integrations with major ad networks and analytics stacks. **What do you dislike about Adjust?** The dashboard and reporting setup can feel complex for new users. **What problems is Adjust solving and how is that benefiting you?** solves the problem of fragmented mobile marketing data. App companies run campaigns across many ad networks, social platforms, influencers, and app stores, and without a unified attribution system it’s difficult to know: Which campaigns actually drive installs Which users become paying or retained users Where ad spend is being wasted Whether installs are real or fraudulent How users behave after acquisition ### 11. Optimizes Marketing Spend with Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Nguyễn Hà H. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2026 **What do you like best about Adjust?** I love that Adjust can optimize the budget based on ROAS, which allows me to scale up spending on the most effective channels. I can quickly identify which channels are generating profit to scale up and which ones are underperforming so I can reduce the budget, thereby optimizing ROAS. Also, the initial setup of Adjust is simple; we only needed to create the app and then set up data in the channel section. **What do you dislike about Adjust?** I want to receive more alerts about underperforming campaigns, for example using color-coded indicators. In addition, I would like a custom metrics feature so I can create and track data based on my own needs. **What problems is Adjust solving and how is that benefiting you?** I use Adjust to track mobile game data, especially drop level and campaign effects. It optimizes budget based on ROAS, helping me scale up effective channels and reduce spending on underperforming ones. ### 12. Adjust: Accurate Tracking, User-Friendly, and Efficient Campaign Optimization **Rating:** 5.0/5.0 stars **Reviewed by:** Long P. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2026 **What do you like best about Adjust?** I like Adjust's accurate attribution, real-time reporting, and easy integration with ad networks. Based on the real-time reports, it helps me quickly analyze campaign performance and make decisions to optimize it. Adjust helps me solve tracking accuracy, attribution issues, and campaign optimization by providing reliable data on user behavior and ad performance. It is very reliable and easy to use, with an interface that is easier to work with than Singular. I didn't face any issues setting it up, so for me it is very easy to use. I'm satisfied with the current features and performance. **What do you dislike about Adjust?** i really like Adjust **What problems is Adjust solving and how is that benefiting you?** Adjust helps me with tracking accuracy, solving attribution issues, and optimizing campaigns by providing reliable data on user behavior and ad performance. I like its accurate attribution, real-time reporting, and easy integration with ad networks, making campaign optimization decisions easier. ### 13. Unified Ad Performance Dashboard That Saves Time **Rating:** 5.0/5.0 stars **Reviewed by:** Tra My V. | Ua Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2026 **What do you like best about Adjust?** The platform supports me getting accurate data as ROAS, CPI,...ect. Moreover, the data comes with detail explaination so that I can decide what to do next **What do you dislike about Adjust?** The only thing that I don't like about it that I can only download data in CSV format, which sometimes requires me to take an extra step to convert the format. **What problems is Adjust solving and how is that benefiting you?** Adjust consolidates and streamlines data from different networks into a single hub so that it's convinient for me to have an overall look on the data and campaigns. ### 14. A more organized way to manage marketing data **Rating:** 5.0/5.0 stars **Reviewed by:** Tiến N. | Employee, Computer Games, Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2026 **What do you like best about Adjust?** The features of attribution reporting, in-app event tracking, and campaign breakdown by network, country, and campaign impressed me the most **What do you dislike about Adjust?** Some of the data such as monetation-related data orr monetization-related data is not always shown as quickly as I want. Moreover, some parts of the setup and validation process take a long time to understand. **What problems is Adjust solving and how is that benefiting you?** Considering of working with reports and data everyday, Adjust helps us by giving us a clearer attribution source and a more organized way to check campaign performance, retention, revenue,...ect. ### 15. Reliable Attribution and Clear Real-Time Reporting for UA Optimization **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2026 **What do you like best about Adjust?** What I like best about Adjust is its reliable attribution and clear, real-time reporting, which make it much easier to optimize UA campaigns and understand performance across different ad networks. The CSs and AMs Adjust in Vietnam Market are so supportive and provide quick assistance and keep us updated with useful information, which makes campaign management much smoother. **What do you dislike about Adjust?** Sometimes the dashboard can feel a bit complex for new users, and certain reports take time to fully customize. However, once you get familiar with the system, it becomes much easier to navigate and analyze data effectively. **What problems is Adjust solving and how is that benefiting you?** It solves the challenge of accurately measuring and attributing app installs and in-app events across multiple ad networks. This helps us clearly understand which channels and campaigns drive the most valuable users, so we can optimize UA performance and allocate our ad budget more effectively. ### 16. Adjust Brings Clarity and Confidence to Our Data-Driven Decisions **Rating:** 5.0/5.0 stars **Reviewed by:** Nhi L. | UA Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2026 **What do you like best about Adjust?** Adjust stands out for how well it supports ongoing campaign analysis. It allows us to review performance in a structured way and stay on top of changes without feeling overwhelmed by data. **What do you dislike about Adjust?** At times, it takes a few steps to get to specific insights, which can slow things down when quick decisions are needed. A more streamlined flow in certain areas would improve the experience. **What problems is Adjust solving and how is that benefiting you?** Adjust helps us manage the complexity of running multiple campaigns simultaneously. It gives us a clearer structure to monitor performance and avoid making reactive decisions based on short-term fluctuations. ### 17. Must-have solution for mobile app scale **Rating:** 5.0/5.0 stars **Reviewed by:** Kien N. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2026 **What do you like best about Adjust?** They offer a detailed reporting system that helps me track the funnel and understand user cohorts for the product. By using my events, they also help improve the quality of acquired users. Their fraud prevention feature is useful for optimizing advertising costs. The integration into my apps is straight-forward. **What do you dislike about Adjust?** Sometimes the dashboard is slow to load, and report UI missing some features like calculated events data. **What problems is Adjust solving and how is that benefiting you?** They centralized my data across networks, so I can view and analyze it in one place. They also prevent installs from invalid users and help optimize my costs. ### 18. Accurate Attribution with Easy-to-Use Dashboard **Rating:** 5.0/5.0 stars **Reviewed by:** [CSC] H. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2026 **What do you like best about Adjust?** I like Adjust for its accurate attribution and clear reporting features, which help me quickly analyze performance. The dashboard is easy to use, making it simpler to understand which channels bring the most valuable users. Additionally, Adjust's accurate data gives me confidence in making faster optimization decisions. The initial setup was straightforward and well-documented, allowing me to get things up and running without much hassle. I also appreciate how well Adjust integrates with analytics, BI tools, and ad networks for deeper insights and effective campaign tracking. **What do you dislike about Adjust?** Sometimes the dashboard can feel a bit complex for new users. It would be great if customization and data export were more flexible. **What problems is Adjust solving and how is that benefiting you?** I use Adjust to track user acquisition and analyze campaign performance. It provides accurate attribution, clear reporting, and helps in optimization decisions. ### 19. Easy-to-Navigate Dashboard with Accurate Attribution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Adjust?** I really like the dashboard, it's super easy to navigate and see where our users are coming from. The attribution is very accurate and helps us know exactly which ads are working. One small downside is that the pricing is a bit high for small startups, and sometimes the UI feels a little bit laggy when I try to load a lot of data at once **What do you dislike about Adjust?** sometimes the UI feels a little bit laggy when I try to load much data **What problems is Adjust solving and how is that benefiting you?** it solves our attribution problem by showing exactly where the installs come from. This helps us stop wasting money on bad ads and focus our budget on the channels that really perform. It's much better than guessing with raw data. ### 20. NgaNTQ Review **Rating:** 4.5/5.0 stars **Reviewed by:** Nguyễn Thị Quỳnh N. | UA Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 01, 2025 **What do you like best about Adjust?** Using Adjust has honestly made my mobile campaign tracking so much easier. I can clearly see which ads and channels actually drive installs and engagement, and the fraud prevention features give me a lot of peace of mind. The insights into user behavior, LTV, and retention help me understand my users better and optimize my campaigns. The dashboard felt a bit overwhelming at first, but once I got used to it, it became really intuitive. **What do you dislike about Adjust?** Honestly, I really like Adjust, but if I’m being honest, it can feel a bit overwhelming at first because there’s just so much data and so many features to dig into. Some of the more advanced reports also take me a bit of time to set up. **What problems is Adjust solving and how is that benefiting you?** Adjust has solved a lot of problems that used to make mobile marketing really tricky for me. The attribution alone is a game-changer—I can finally see which campaigns and channels are actually driving installs and engagement, instead of guessing and hoping for the best. It makes budgeting so much smarter. ### 21. Adjust is a powerful marketing data analysis tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Hang B. | UA Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2025 **What do you like best about Adjust?** What I like most about Adjust is its clear, accurate, and reliable real-time data. The platform provides a very intuitive dashboard that makes it easy to monitor performance across multiple campaigns and user acquisition channels. Reports are visually well-structured and easy to interpret, which saves a lot of time when analyzing results or preparing performance updates for stakeholders. The flexibility in creating custom dashboards and filters also helps our team quickly identify trends and make informed decisions for optimization. Overall, Adjust simplifies complex data and turns it into actionable insights. **What do you dislike about Adjust?** Occasionally, data loading can be a bit slow, especially when navigating between large dashboards or switching between different time ranges. At times, it also takes a few moments for metrics to refresh when filters are applied. While this doesn’t affect the overall functionality, improving the system’s loading speed and responsiveness would make the experience even smoother. **What problems is Adjust solving and how is that benefiting you?** Adjust helps us solve the challenge of tracking and analyzing mobile user acquisition performance across multiple ad networks in one centralized platform. It provides highly accurate real-time data, allowing our team to measure installs, retention, and revenue with confidence. By identifying which campaigns and channels deliver the best ROI, we can allocate budgets more efficiently and optimize our strategies in real time. Additionally, Adjust’s automation and fraud prevention features help ensure that our data remains clean and reliable, which has ultimately improved both our marketing efficiency and overall business decisions. ### 22. Efficient Data Analysis with Room for Onboarding Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Nhu N. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Adjust?** I use Adjust to analyze data from multiple paid channels, and I find the Subscription feature the most impressive. It helps me track users as they convert from trial to purchase and provides a better understanding of my customer's profile. The setup was quite easy for me with detailed documentation available, making it straightforward to get started with Adjust. **What do you dislike about Adjust?** The dashboard is complex at first time. A simpler onboarding flow for SKAN and Subscription. **What problems is Adjust solving and how is that benefiting you?** I use Adjust for analyzing data from multiple paid channels. The SKAN attribution, TikTok integration, and Subscription feature help track conversions and provide a clear customer picture. ### 23. Reliable Attribution With Helpful AI Insights, Though the UI Could Be Smoothe **Rating:** 5.0/5.0 stars **Reviewed by:** Phùng Uyên . | UA Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** December 01, 2025 **What do you like best about Adjust?** What I like most about Adjust is how consistent and trustworthy the attribution data is across all my UA channels. The platform makes it easy to compare performance between networks and understand where my most valuable users are coming from. I also appreciate the clean event structure and the ability to track custom in-app events without hassle. Overall, Adjust gives me the confidence to make data-driven decisions quickly. **What do you dislike about Adjust?** The biggest drawback for me is that some reports load slower than expected when working with heavy data. Occasionally, the UI feels a bit dated and requires extra steps to find specific performance breakdowns. I also wish the real-time sync with certain ad networks was faster, especially when I’m monitoring early performance during campaign launches. **What problems is Adjust solving and how is that benefiting you?** Adjust solves the challenge of fragmented data across multiple ad networks. Instead of checking performance in five or six different dashboards, I can centralize everything in one place. This helps me spot performance drops faster and optimize budgets more efficiently. It also ensures my reporting is accurate and consistent when sharing insights with product and finance teams. ### 24. Crystal-Clear Channel Insights for App Promotion **Rating:** 5.0/5.0 stars **Reviewed by:** Nick H. | Overseas Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2025 **What do you like best about Adjust?** Adjust provides a clear and detailed overview of the various channels we use to promote our apps. We use this platform on daily basis. For instance, when we utilize multiple platforms such as Google, Facebook, and TikTok, it allows us to monitor the performance of each channel individually. This makes it easy to quickly adapt our app promotion strategies based on the results we see. The customer support is very quick and you can always get a good quality response on time. They will walk with you step by step if you are first time user. The Adjust Help will also provide professional guides to integrate your SDK for adjust. **What do you dislike about Adjust?** Some of the advertising spend is not completely shown on Adjust, so we need to check the advertisers' platforms to retrieve the spend data. **What problems is Adjust solving and how is that benefiting you?** As a marketing manager, I find that Adjust not only helps us measure the efficiency and effectiveness of the channels we use, but also serves as a valuable tool in shaping our promotional strategies for success. ### 25. Reliable and accurate MMP for mobile UA performance tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Hoàng Thị Linh C. | User Acquisition Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2025 **What do you like best about Adjust?** Adjust offers highly accurate attribution tracking across various ad networks, enabling our UA team to effectively analyze CPI, ROAS, and retention metrics by campaign and country. The dashboard is user-friendly, featuring clear cohort reports and straightforward event setup. Customer support is both prompt and proactive—they typically respond within hours and always provide thorough explanations when we encounter tracking issues. Overall, Adjust is a dependable MMP that truly facilitates data-driven UA optimization. **What do you dislike about Adjust?** Occasionally, the dashboard takes a little longer to load, especially when analyzing extensive date ranges or several campaigns at once. I would also appreciate it if Adjust offered more flexible data visualization options and allowed for deeper breakdowns in cohort reporting. Still, these are relatively minor issues when weighed against the platform's overall performance and accuracy. **What problems is Adjust solving and how is that benefiting you?** We rely on Adjust to monitor user acquisition campaigns for our mobile puzzle games. The platform enables us to pinpoint which ad networks, creatives, and geographic regions deliver the most valuable users by providing precise attribution for installs and in-app events. The cohort and ROAS reports are particularly useful, allowing our UA team to assess campaign performance and optimize our marketing spend effectively. Additionally, Adjust’s fraud prevention features help keep our data accurate and trustworthy. Overall, Adjust supports us in making informed, data-driven decisions, enhancing our marketing efficiency, and scaling our apps in a profitable way. ### 26. Performance-Focused **Rating:** 5.0/5.0 stars **Reviewed by:** Tài P. | Program Development, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Adjust?** Adjust excels with its intuitive interface and seamless integration process. The platform provides a highly transparent dashboard and consistent data, enabling our team to monitor cross-channel campaign performance with speed and precision. **What do you dislike about Adjust?** The platform is exceptionally stable and reliable. My only suggestion for improvement would be to offer more granular customization for advanced reporting, though this has not hindered our daily productivity. **What problems is Adjust solving and how is that benefiting you?** Adjust helps us pinpoint exactly where our users are coming from and how they interact with our app. This clarity allows us to cut wasteful spend and focus on the channels that actually drive growth. ### 27. Absolutely Love This Product! **Rating:** 5.0/5.0 stars **Reviewed by:** Masha A. | head of UA, Mid-Market (51-1000 emp.) **Reviewed Date:** December 01, 2025 **What do you like best about Adjust?** The clarity and stability of attribution data. Adjust provides consistent tracking across networks, reliable cohort data, and convenient fraud-prevention tools. The dashboard is intuitive, reporting loads quickly, and integrations with major ad networks work smoothly. I also appreciate how easy it is to build custom trackers, compare cohorts, and export data for deeper analysis. **What do you dislike about Adjust?** The main downside is that Adjust can lag behind in showing real-time retention or revenue metrics compared to internal dashboards. Some features require additional configuration on the developer side, which can delay implementation. Also, certain advanced reports feel limited without exporting data externally, and the UI sometimes requires too many clicks to reach deeper cohort views. **What problems is Adjust solving and how is that benefiting you?** Adjust helps us maintain accurate attribution across multiple ad networks, which is critical for evaluating true campaign performance. It solves the problem of data fragmentation by consolidating installs, sessions, revenue, and cohort metrics in one place. Fraud-prevention tools help reduce wasted spend and ensure quality traffic. With consistent tracking and transparent postbacks, we can optimize budgets faster, compare network performance more precisely, and make confident decisions about scaling or pausing campaigns. ### 28. Gets My Data Right and Saves Me Time **Rating:** 5.0/5.0 stars **Reviewed by:** Duyên V. | Data Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2025 **What do you like best about Adjust?** I really like Adjust’s clean and flexible interface and how easy it is to integrate into our setup. It’s easy to set things up the way we need and drill down to user ID level. Plus, the support team is super helpful and quick to respond, so whenever something comes up, we get answers fast **What do you dislike about Adjust?** Sometimes Adjust is a bit tricky to work with if you don’t fully get the schema and tracking model, so it takes some time to get used to. A few metrics are also confusing, and I still mix them up sometimes. Plus, the data isn’t always real-time – there can be some delay, which makes it harder when we want to react quickly. **What problems is Adjust solving and how is that benefiting you?** I work a lot with data, so Adjust mainly helps me solve attribution and tracking problems. It gives us one central place to see where users are coming from, how they behave in the app, and how each campaign is performing. Instead of manually matching data from different ad networks and building my own reports, I can rely on Adjust to track installs, events, cohorts, and ROAS in a consistent way. On top of that, having all the metrics in one place makes it much easier to spot anything unusual – if a KPI suddenly drops or spikes, Adjust helps us catch it early and double-check if there’s a tracking issue, a campaign problem, or potential fraud. In our case, Adjust data usually comes in faster than Firebase, so it’s also very helpful when we need to monitor performance and react quickly during launches or big campaigns. ### 29. Industry-Leading Attribution and Fraud Prevention in One Dashboard **Rating:** 5.0/5.0 stars **Reviewed by:** Trang P. | UA marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2025 **What do you like best about Adjust?** Adjust is known for strong mobile attribution tracking—helping teams understand exactly where installs and in-app events are coming from. Its fraud prevention suite is one of the industry leaders. It proactively blocks fake installs, click spam, and bot traffic, saving marketing budget. Adjust consolidates campaign performance, user behavior, cohorts, LTV, ROAS, and retention metrics into one clean dashboard. **What do you dislike about Adjust?** The interface is powerful but can feel overwhelming for new users. Some features (cohorts, raw data exports, tracker setup) require experience to use effectively. Adjust is a premium product. For small studios, startups, or hypercasual publishers, pricing can feel high compared to alternatives. Some users find navigation a bit clunky, with certain actions buried under multiple layers. Report customization could be smoother. **What problems is Adjust solving and how is that benefiting you?** Fraud Prevention Problem: Ad fraud wastes budget through fake installs, bots, click spam, and SDK spoofing. Benefit: Adjust’s fraud suite filters out invalid traffic automatically, protecting performance and improving ROAS. ### 30. Easy-to-Use Interface, Smooth Integrations, and Helpful AI Optimization **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Adjust?** What stood out to me first about Adjust is how easy the interface is to get used to. It doesn’t take long to navigate around, and connecting with other platforms feels smooth. The performance is stable, pricing is reasonable, support responds quickly, and the AI features are helpful for campaign optimization **What do you dislike about Adjust?** Adjust SDK integration and dashboard overwhelming at first. The initial setup is quite complicated, especially when it come to understanding the meaning of params within the MMP context. Setting up Custom-Link is also complex, and handling the returned data (I use Amazon AWS S3) adds another layer of difficulty. **What problems is Adjust solving and how is that benefiting you?** Adjust has improved its onboarding with clearer documentation, guided setup flows, and dedicated support team to walk developers through integration ### 31. Adjust For Apps' Understanding & Optimizing **Rating:** 5.0/5.0 stars **Reviewed by:** Linh G. | UA Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** April 01, 2026 **What do you like best about Adjust?** What I like best about Adjust is how easy it was to get started with. My first experience using Adjust was very smooth — the reports are clear, easy to understand, and help me quickly grasp campaign performance without confusion. **What do you dislike about Adjust?** The data loading can be a bit slow when handling a large amount of data. However, it’s not a big issue and doesn’t really affect my overall experience, it can happen to any platform. **What problems is Adjust solving and how is that benefiting you?** Better orient my decisions when optimising campaigns by checking all campaigns and deeplinks' performance. ### 32. Outstanding Features, Intuitive Use, and Exceptional Support **Rating:** 5.0/5.0 stars **Reviewed by:** RADMAN A. | UG Senior Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 27, 2025 **What do you like best about Adjust?** Number of Features: The platform's offering is outstanding. Specifically, the highly granular tracking dimension and the rich, comprehensive data analysis capabilities are essential features that significantly drive our UA optimization efforts. Customer Support: This is a major strength. The support team is incredibly proactive and responsive, consistently providing quick answers and rapid solutions to any technical or analytical challenges we encounter. Ease of Use & Implementation: Given the complexity and power of the feature set, the platform is remarkably intuitive and easy to use, which makes the implementation of advanced tracking features very straightforward. Easy to use and integrate ,with high frequency of use. **What do you dislike about Adjust?** As a highly powerful platform, Adjust offers in-depth data and customization options. For newcomers to mobile attribution or data analysis, it may take some time to familiarize themselves with all the features and terminology to fully leverage its potential. **What problems is Adjust solving and how is that benefiting you?** Adjust primarily solves the complex business problem of accurate, unified attribution across diverse advertising campaigns and networks. This is critical for making informed marketing budget decisions. We leverage specialized features like Branding Links and Probabilistic Attribution to precisely map the user journey, which has directly led to a significant increase in the efficiency and overall ROI of our User Acquisition (UA) campaigns. Additionally, the straightforward configuration of deep linking has been tremendously helpful. It allows us to seamlessly implement and track the promotion effects and user experience during different seasonal campaigns and marketing pushes, ensuring we maintain high fidelity in our tracking year-round. ### 33. Flexible Pricing, Reliable Support, and AI-Powered Performance with Adjust **Rating:** 5.0/5.0 stars **Reviewed by:** Thanh G. | Sales online, Enterprise (> 1000 emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Adjust?** Pricing is flexible, support is reliable, and the AI features enhance both reporting and optimization. With an intuitive UI/UX and a broad integration ecosystem, Adjust delivers strong overall performance and makes these workflows feel smooth and efficient. **What do you dislike about Adjust?** The concept can be a bit challenging for people outside the marketing field to use, so we often need a lot of support from Adjust’s support team. **What problems is Adjust solving and how is that benefiting you?** Adjust’s support team provided very good help at the beginning, and we’re currently in the process of evaluating the system. ### 34. Reliable Mobile Attribution with Real-Time Insights and Smooth Integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Ngan T. | Performance Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2026 **What do you like best about Adjust?** Adjust is very reliable for mobile attribution with accurate data and real-time reporting. The dashboard is intuitive, easy to use, and integrates smoothly with major ad networks. Their fraud prevention and attribution features help us optimize campaigns effectively, and the support team is responsive and professional. **What do you dislike about Adjust?** One limitation is that organic traffic is not clearly broken down by source, such as Facebook, Google, or News. Additionally, for Facebook Ads that drive users to landing pages, Adjust mainly tracks clicks and does not provide ad spend data, which makes it harder to evaluate full campaign performance. **What problems is Adjust solving and how is that benefiting you?** Adjust helps us accurately track mobile attribution and campaign performance across channels. It enables data-driven optimization, better budget allocation, and improved ROI. ### 35. Reliable Attribution & Strong Fraud Prevention for Confident Marketing Decisions **Rating:** 5.0/5.0 stars **Reviewed by:** Puja . | App Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 20, 2026 **What do you like best about Adjust?** What I like best about Adjust is its accurate attribution and strong fraud prevention capabilities, it ensures every install and event is correctly tracked while proactively detecting and blocking fraudulent activity, giving complete confidence in campaign data and performance. **What do you dislike about Adjust?** One downside of Adjust is that its interface and reporting structure can feel slightly complex for new users, and advanced features often require a learning curve or additional configuration to fully utilize. **What problems is Adjust solving and how is that benefiting you?** It unifies campaign data across channels, accurately attributes installs and in-app events, and filters out fraudulent traffic. This benefits us by providing reliable performance insights, better budget allocation, improved ROI, and greater confidence in our marketing decisions. ### 36. Intuitive Dashboard with Clear, Real-Time Attribution Data **Rating:** 5.0/5.0 stars **Reviewed by:** Quan N. | Content Analysis, Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2026 **What do you like best about Adjust?** The Ease of Use and intuitive dashboard are top-notch. It provides clear, real-time attribution data that’s easy to navigate, and the Ease of Implementation saved our dev team a lot of time. **What do you dislike about Adjust?** The UI for advanced reporting can feel a bit crowded at times, and the pricing is on the higher side, but the data accuracy and support more than make up for it. **What problems is Adjust solving and how is that benefiting you?** It solves our ad fraud issues and gives us a single source of truth for all marketing channels. This helps us optimize our budget and stop wasting money on low-performing sources. ### 37. Great Stability, Great Support, and Valuable Insights! **Rating:** 5.0/5.0 stars **Reviewed by:** Natalia C. | Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2025 **What do you like best about Adjust?** It’s stable - nothing breaks, everything runs smoothly, and the data is always collected properly. The managers and support team are great - they have strong soft skills, solid technical knowledge, and always reply quickly and clearly. They really help solve any issue. The platform is easy to use and flexible, which makes working with it simple and convenient. **What do you dislike about Adjust?** There aren’t enough features for the creative team. For example, it would be useful if Adjust could work with Google to provide creative-level data, including visuals, and combine it with data from other ad networks into a single dashboard (maybe even by pulling data from https://lookerstudio.google.com/) **What problems is Adjust solving and how is that benefiting you?** Adjust gives me fast access to up-to-date information about my app’s performance and how our user acquisition is going. I can quickly decide whether to stop or continue a campaign, and I’m able to dig into the data in detail to make the right conclusions. Overall, Adjust helps me solve my main task as a marketer - growing the app and making sure our ad spend is profitable. ### 38. Transformative Tool for App Install Tracking and Attribution **Rating:** 4.5/5.0 stars **Reviewed by:** Lakshmi M. **Reviewed Date:** February 17, 2026 **What do you like best about Adjust?** I really like Adjust's deep linking solution. It's great that we can create an unlimited number of deep links, and the custom links feature is incredibly helpful for our organization. This feature allows us to track clicks from various campaigns across platforms like WhatsApp, SMS, and email, and view attribution and revenue over time—all in a single view. I find the custom links to be the most valuable feature of the dashboard. **What do you dislike about Adjust?** I would say a lot of partners are not listed on the partner connections. So for affiliate marketing, it will be a con as a lot of partners are not listed on the platform. That's something I'd like to see improved—adding new partners there. **What problems is Adjust solving and how is that benefiting you?** I use Adjust mainly for tracking app installs and attributing revenue to different channels, giving us complete visibility with a combined dashboard to see which channels benefit us most. ### 39. Powerful Network Attribution Tracking for Smarter Scaling **Rating:** 5.0/5.0 stars **Reviewed by:** Nguyen M. | UA, Mid-Market (51-1000 emp.) **Reviewed Date:** April 06, 2026 **What do you like best about Adjust?** What I like most about Adjust is its ability to track which network a user is coming from, allowing me to compare the quality of users from different networks and choose the right ad network to scale with **What do you dislike about Adjust?** Sometimes, the Adjust system incorrectly redirects users from one network to another, for example, redirecting TikTok users to Google. As a result, my data has been copied upside down. I hope the Adjust system will fix this issue soon **What problems is Adjust solving and how is that benefiting you?** Since using it, I've scaled my project budget to $5,000-$10,000 per day. This is truly a worthwhile solution for enterprise mobile applications, and I feel fortunate to have received such enthusiastic support from the staff here. ### 40. Clear and Precise Data **Rating:** 5.0/5.0 stars **Reviewed by:** Duyen H. | Quality Assurance Quality Control, Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2026 **What do you like best about Adjust?** What I like most about Adjust is that the UI is really clear and easy to use, so it’s quick to navigate. The data is also accurate, which helps me a lot when testing and checking events. **What do you dislike about Adjust?** I don’t really have anything I dislike about Adjust. Overall, it supports my work really well. **What problems is Adjust solving and how is that benefiting you?** It helps me deal with tracking and deeplink issues. With Adjust, I can test deeplinks and see how users actually behave in the app. That makes it easier for me to check events and give useful suggestions to devs. ### 41. Polished UI, Outstanding Support, and AI-Powered Marketing with Adjust **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** April 12, 2026 **What do you like best about Adjust?** Overall, Adjust stands out for its polished UI/UX and consistent performance, though integration can be a bit challenging. Pricing is competitive, support is outstanding, and its AI capabilities help drive smarter marketing outcomes. **What do you dislike about Adjust?** The initial system setup is fairly complex, and the overall concept isn’t especially easy for newcomers to understand. In the early stages, you need significant support from Adjust to get everything up and running smoothly. **What problems is Adjust solving and how is that benefiting you?** Adjust’s technical team provided very enthusiastic support during the initial integration phase. At that stage, we hadn’t seen many conversions yet, so everything was still manageable. A more detailed evaluation will be carried out in a later phase, once we have more data and experience with the setup. ### 42. Accurate Attribution and Deep Funnel Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Adjust?** The attribution service is stable and rarely experiences downtime. The charts load quickly. The interface is intuitive and easy to use. **What do you dislike about Adjust?** The only concern is the time difference. The managers work when we are already off hours. However, I wouldn’t call it a real drawback — it’s more a matter of circumstances. **What problems is Adjust solving and how is that benefiting you?** It accurately analyzes which communication channels perform best. It allows tracking not only installs but also going deeper into the sales funnel ### 43. Straightforward, Helpful and Always Improving **Rating:** 5.0/5.0 stars **Reviewed by:** Son N. | Video Editor, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Adjust?** I’ve been using Adjust for over two years, and I find Adjust is easy to use and very straightforward. Adjust team consistently improves to make things more convenient, even for those who aren’t very familiar with data or technical terms. I especially like the pivot table reports, which make it quick and convenient to check performance metrics. **What do you dislike about Adjust?** It meets my needs well, so I don’t have any specific complaints. **What problems is Adjust solving and how is that benefiting you?** Adjust allows me to accurately track data across channels and monitor in-app user performance, helping me make more informed decisions and improvements. ### 44. Adjust Makes Campaign Optimization Easy with Accurate Real-Time Data **Rating:** 5.0/5.0 stars **Reviewed by:** Huong M. | UA Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2026 **What do you like best about Adjust?** Adjust helps me optimize campaigns effectively. It provides timely, real-time, and accurate data updates. It pulls data across multiple platforms and is easy to set up. **What do you dislike about Adjust?** The adjustment is quite optimized for tracking pure IAA products, but it's not yet fully optimized for IAP products. Setting up and using it still presents many difficulties, and the subscription data is not yet completely accurate. **What problems is Adjust solving and how is that benefiting you?** - Real-time data tracking - Multi-platform tracking - Accurate decision-making regarding advertising campaign behavior - Identifying effective and ineffective campaigns to make informed decisions ### 45. Comprehensive mobile analytics and attribution tool **Rating:** 5.0/5.0 stars **Reviewed by:** Mallikarjuna M. | Growth Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Adjust?** Adjust provides highly accurate attribution tracking, detailed cohort analysis, and robust fraud prevention tools. The dashboard is intuitive, integrations are straightforward, and real-time reporting makes campaign optimization faster. **What do you dislike about Adjust?** Adjust offers a wide range of powerful features, but having more in-depth guides and examples would make it easier to fully leverage all its capabilities. **What problems is Adjust solving and how is that benefiting you?** Adjust helps ensure accurate attribution of user installs and in-app actions, while effectively detecting and preventing ad fraud. This improves campaign ROI, provides cleaner data for decision-making, and ensures marketing budgets are spent on genuine users. ### 46. Adjust Centralizes Campaign Data with Real-Time Attribution for Faster Optimization **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Adjust?** What I like best about Adjust is its ability to centralize all campaign data into a single, easy-to-navigate dashboard, which significantly streamlines my daily workflow. Instead of pulling reports from multiple platforms, I can quickly analyze performance, cohort data, and attribution in one place, saving a lot of manual effort. I also appreciate its strong integrations with major ad networks and the real-time attribution capabilities, which allow me to monitor performance and optimize campaigns much faster. The built-in fraud prevention and automation features further reduce manual work and improve data reliability, making it easier to scale campaigns with confidence. **What do you dislike about Adjust?** One thing I dislike about Adjust is the frequent data discrepancies when comparing its reports with platforms like Google Ads, especially around installs and conversions. These differences—caused by varying attribution models, time zones, and counting methodologies—make it difficult to rely on a single source of truth and often require additional time to reconcile data manually. This impacts my workflow because it slows down decision-making and can create confusion when evaluating campaign performance or reporting results to stakeholders. It would be helpful if Adjust could provide clearer reconciliation tools or more transparent explanations (e.g., side-by-side comparison views or discrepancy breakdowns) to make cross-platform analysis faster and more reliable. **What problems is Adjust solving and how is that benefiting you?** Before using Adjust, we struggled with fragmented data across multiple platforms like Google Ads, TikTok Ads, and internal analytics, which made it difficult to accurately measure campaign performance and attribute installs or in-app events. Reporting was time-consuming and often inconsistent due to different attribution logics. With Adjust, we now have a centralized attribution system and real-time performance tracking, allowing us to quickly identify high-performing channels and optimize campaigns more efficiently. This has reduced manual reporting time significantly and improved budget allocation, leading to better ROAS and more confident decision-making at scale. ### 47. Accurate Attribution, Some Room for Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Binh T. | Marketing, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Adjust?** I like Adjust's accurate attribution and cohort reporting the most. It makes it easy to track installs, retention, and ROAS, and optimize campaign performance efficiently. Adjust helps me solve attribution and performance tracking issues. It centralizes UA and revenue data, allowing me to evaluate campaigns accurately and optimize ROAS more effectively. I really like Adjust and currently use it as my main tool for attribution and reporting. **What do you dislike about Adjust?** Data is sometimes delayed, especially from Mintegral, and I'd like clearer metric formulas in the reports to better understand and validate the numbers. The initial setup was a bit complex at first. **What problems is Adjust solving and how is that benefiting you?** I use Adjust to monitor mobile game performance and UA reports, solving attribution and performance tracking issues by centralizing data, helping me evaluate campaigns accurately and optimize ROAS. ### 48. Adjust: Empowering Mobile Marketers with Data-Driven Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Yến Nhi N. | UA Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2025 **What do you like best about Adjust?** Adjust’s advanced attribution modeling delivers exceptional accuracy, helping us track campaign performance across channels and uncover the real user journey. Its customizable dashboards and real-time insights are incredibly valuable for optimizing ad spend, guiding data-driven decisions, and gaining a deeper understanding of post-install user behavior. In addition, the platform’s powerful fraud prevention suite ensures our data remains clean and trustworthy, preventing wasted budget on fraudulent traffic. The capability to analyze raw data in detail and build custom reports gives us an unmatched level of control and visibility. **What do you dislike about Adjust?** Although Adjust is extremely powerful, new users may find the learning curve somewhat steep, especially if they’re not already familiar with advanced mobile attribution concepts or its wide range of features. Fully leveraging the platform often requires time and commitment to understand its finer details. In some cases, integrating with very niche or custom ad networks may need additional technical support or bespoke setup work, which—while supported well by their team—can take longer than expected. The pricing model can also feel a bit complex at first, making it less straightforward to grasp initially. **What problems is Adjust solving and how is that benefiting you?** Adjust plays a vital role in addressing several core business challenges for us. Most importantly, it delivers precise and detailed mobile attribution, solving our previous difficulty in identifying which marketing channels actually drive installs and in-app engagements. This clarity enables us to allocate budget more efficiently, cut down on wasted spend, and confidently scale the campaigns that deliver strong performance. ### 49. Great funnel vision and integration, but setup and customization can improve **Rating:** 3.5/5.0 stars **Reviewed by:** Mateus R. | Growth Cordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2025 **What do you like best about Adjust?** Adjust provides an extremely clear view of the acquisition funnel, from installation to custom events like lead, public servant, INSS, and M0. The quality of attribution is far superior to what I have used before, especially in multichannel campaigns (Meta, Google, TikTok, and WebApp). The interface is intuitive, the cohort reports are very comprehensive, and the use of dynamic tokens greatly aids in the granularity of the dashboards. The stability of the API is another strong point: we managed to integrate with Looker Studio, Supermetrics, and n8n without crashing. The user timeline is one of the most useful features — it greatly facilitates evaluating each client, validating the order of events, and cross-referencing with paid media to understand the real quality of acquisition. **What do you dislike about Adjust?** The visualization of customized events could still be more intuitive, especially for those who work with many types of leads and different classifications (such as server, INSS, CLT, federal, judiciary, etc.). The advanced settings part relies heavily on support, and some integrations are not as plug-and-play as advertised. In some scenarios, the latency of sending data to BI or external tools could be lower. Additionally, the initial setup process requires more technical knowledge than the average MMPs. **What problems is Adjust solving and how is that benefiting you?** Adjust solves one of the biggest challenges for those working with multichannel paid media: understanding the real quality of users and the impact of each campaign on the app funnel. Today, I can visualize the entire user journey, from the click to critical events like lead, public servant, INSS, CLT, and M0 revenue. This allows me to optimize campaigns focusing on cost per qualified lead and not just volume. Reliable attribution, cohort analysis, and a detailed timeline of events help identify bottlenecks, validate hypotheses, and adjust investments faster. Additionally, the stability of the API greatly facilitates integration with our dashboards in Looker Studio and automations in n8n, improving the flow of reports and internal intelligence. ### 50. Cost-Effective with Powerful Measurement Capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Tien N. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2026 **What do you like best about Adjust?** I use Adjust for measuring mobile game performance and it helps me with in-game metrics and campaign performance across channels. I love how Adjust's data filter provides a lot of useful information. It measures road D45, D60, and D90, helping me understand the potential for return on investment and profitability of the mobile game. I find it very easy to set up, and the main reasons I switched from Appsflyer to Adjust are the cost, Adjust's more optimal system, and its ability to meet my measurement needs. **What do you dislike about Adjust?** I had an issue with data update capabilities in the past, but that seems to have improved. **What problems is Adjust solving and how is that benefiting you?** I use Adjust to measure in-game metrics and campaign performance across channels, helping me understand the game's ROI and profitability potential. ## Adjust Discussions - [How does adjust work?](https://www.g2.com/discussions/how-does-adjust-work) - 1 comment - [What is adjust tool?](https://www.g2.com/discussions/what-is-adjust-tool) - 1 comment - [View Adjust pricing details and edition comparison](https://www.g2.com/products/adjust/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-07-18+14%3A45%3A11+-0500&secure%5Bsession_id%5D=40306162-9aca-4bdb-8d2a-f3872d57e72a&secure%5Btoken%5D=b2d9eb1b0a4e3d04b0f758c11e6e9fa2fd651d76b97232431a9a2da4a73d6ee3&format=llm_user) ## Adjust Integrations - 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[Unity Ads](https://www.g2.com/products/unity-ads/reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) - [X (Twitter)](https://www.g2.com/products/x-twitter/reviews) ## Adjust Features **User Identification** - Demographics - User Segmentation - Geolocation **Optimization** - Icon Testing - Screenshot Testing - App Store Page Design & Preview - Keyword Tools - Reviews & Ratings - Keyword Localization - Conversion Rate Benchmarks **Trading** - Keyword Tracking - Refund Management - Integrations **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Reporting & Alerts** - Reports and Dashboards - Traffic Source Reporting - Featured App Alerts - Alert Delivery **Threat Detection** - Account Alerts - Threat Detection - IP Address Monitoring - Rules **Platform Data** - Uninstall Metrics - Retention Metrics - Analytics Dashboard - Cross-channel insights - Custom Dashboards - Data Segmentation **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking **Competition Monitoring** - Timeline - Store Performance - Financial Analysis - Category Ranking **Platform Additional Functionality** - Integrations - Organic Keyword Protection - App Suggestions **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - App Store Optimization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Adjust Alternatives - [Kochava](https://www.g2.com/products/kochava/reviews) - 4.1/5.0 (131 reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (759 reviews) - [Singular](https://www.g2.com/products/singular/reviews) - 4.5/5.0 (501 reviews)