--- title: Adjust Reviews meta_title: 'Adjust Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 723 reviews by the users' company size, role or industry to find out how Adjust works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 723 scale: '5' date_modified: '2026-07-16' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adjust Reviews **Vendor:** adjust.com **Category:** [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution) **Average Rating:** 4.7/5.0 **Total Reviews:** 723 ## About Adjust Adjust is a mobile measurement partner (MMP) used by more than 300,000 apps to accurately measure performance, optimize campaigns, and confidently grow their app businesses. As a comprehensive suite for attribution, analytics, deep linking, fraud prevention, incrementality testing, audience segmentation, ad spend tracking, and AI-driven optimization through our AI Growth Copilot, Adjust gives marketers and developers the clear, reliable data they need to make smarter decisions and maximize ROI. At the core of Adjust is precise, privacy-centric attribution that helps teams understand exactly which channels and touchpoints drive value. Combined with powerful deep linking and full cross-platform journey support (including mobile web, desktop web, app, CTV, PC, console, offline, QR codes, and more), Adjust enables seamless user experiences from any channel or device to app while maintaining complete measurement visibility across the entire lifecycle. Our fraud prevention suite protects marketing budgets and ensures clean datasets by proactively preventing invalid traffic before it impacts reporting. With this measurement foundation, app businesses can confidently analyze performance, optimize spend, and scale more efficiently. ## Adjust Pros & Cons **What users like:** - Users find Adjust's interface **easy to use** , facilitating quick access to reports and streamlined event mapping. (146 reviews) - Users commend the **responsive and knowledgeable customer support** of Adjust, enhancing their overall experience with the product. (111 reviews) - Users commend Adjust for its **strong mobile attribution tracking** and effective fraud prevention, enhancing campaign insight and budget efficiency. (84 reviews) - Users value the **intuitive reporting and seamless integrations** in Adjust, enhancing data tracking and campaign performance. (79 reviews) - Users value the **strong mobile attribution tracking** of Adjust, enhancing understanding of installs and in-app events. (74 reviews) - Users value the **easy integrations** of Adjust, enabling seamless app marketing performance tracking across platforms. (70 reviews) - Data Accuracy (69 reviews) - Attribution (67 reviews) - Users appreciate the **intuitive and customizable dashboard** of Adjust, enabling quick access to key insights and reports. (67 reviews) - Easy Integrations (62 reviews) **What users dislike:** - Users often face **slow loading** times for reports and functionality, impacting their experience during crucial performance monitoring. (41 reviews) - Users find that Adjust's **complexity** makes it challenging to set up and fully utilize, especially for beginners. (38 reviews) - Users find Adjust **expensive** , especially for small businesses, impacting budget and overall value compared to competitors. (34 reviews) - Users experience **dashboard loading delays** and limited customization, impacting efficiency during analysis and reporting tasks. (33 reviews) - Users experience **slow performance** during peak hours and report delays when loading heavy data or switching dashboards. (33 reviews) - Users find the **implementation complexity** challenging, as mastering Adjust's extensive features can be time-consuming and confusing. (32 reviews) - Users struggle with **data management issues** , including complexity, data latency, and inaccuracies affecting overall performance. (30 reviews) - Poor Reporting (28 reviews) - Integration Issues (27 reviews) - Steep Learning Curve (27 reviews) ## Adjust Reviews ### 1. Reliable Mobile Attribution with Clear Insights and Strong Fraud Prevention **Rating:** 5.0/5.0 stars **Reviewed by:** Ly Ngoc V. | Product Owner, Mid-Market (51-1000 emp.) **Reviewed Date:** March 29, 2026 **What do you like best about Adjust?** Adjust stands out for its reliable mobile attribution and user-friendly dashboard. It provides clear insights into campaign performance, making it easy to track ROI and optimize user acquisition. I also appreciate its strong fraud prevention capabilities and seamless integration with major ad networks and analytics tools. Overall, it helps streamline data analysis and supports better decision-making for mobile growth. **What do you dislike about Adjust?** Adjust can feel quite complex to set up and fully utilize, especially for smaller teams or new users. Some advanced features require a steep learning curve, and the dashboard occasionally lacks flexibility for deep custom analysis compared to raw data tools. Additionally, pricing can be relatively high, particularly for scaling apps, and delays or discrepancies in attribution data may sometimes make real-time decision-making more challenging **What problems is Adjust solving and how is that benefiting you?** Adjust solves the challenge of accurately attributing user acquisition across multiple channels, helping us understand which campaigns and creatives truly drive installs and revenue. It also addresses issues around ad fraud, ensuring that our marketing budget is spent on high-quality users. By consolidating data into a single dashboard, Adjust reduces the complexity of analyzing performance across different networks. This allows us to make faster, data-driven decisions, optimize campaigns more efficiently, and improve overall ROI. Ultimately, it helps us scale user acquisition while maintaining better control over costs and user quality ### 2. User Friendly Interface That Makes User Acquisition Insights Fast and Clean **Rating:** 5.0/5.0 stars **Reviewed by:** Xuan H. | UA, Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2026 **What do you like best about Adjust?** What impressed me most about Adjust is its user-friendly and easy-to-understand interface. Everything is logically and clearly organized, so I can immediately understand where my users are coming from without spending too much time checking data. This saves me time to optimize the project and further improve the product. **What do you dislike about Adjust?** There are a few aspects I'm not entirely happy with regarding the current adjustments. Data isn't updated immediately; the system needs time to retrieve data from the ad network, making real-time budget tracking and adjustments much more difficult. Additionally, Adjust sometimes prolong user loops, making it difficult for me to measure project and campaign performance. **What problems is Adjust solving and how is that benefiting you?** Before using Adjust, our supplemental data analysis was very messy. Each advertising platform received credit for the same conversion, making it difficult to determine which source was truly effective. Since using Adjust, things have become much clearer. The data that Adjust pulls back provides me with reliable information. This has helped me make decisions and scale up the project model's effectiveness significantly. ### 3. Clean, User-Friendly Dashboard That Makes User Sources Easy to See **Rating:** 5.0/5.0 stars **Reviewed by:** Ngân T. | UA Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2026 **What do you like best about Adjust?** What I like most about Adjust is how clean and user-friendly the dashboard feels. It makes it easy to quickly see where users are coming from, without having to dig through overly complicated reports or confusing layouts. **What do you dislike about Adjust?** One downside is that data syncing isn’t always immediate. In some cases, platform spend data can be delayed by up to 12 hours, which makes real-time budget monitoring harder. I’ve also noticed that the ad revenue figures aren’t always fully accurate, with occasional gaps of around 20% compared to our internal data. **What problems is Adjust solving and how is that benefiting you?** Before we started using Adjust, our attribution data was all over the place. Every ad platform seemed to claim credit for the same conversion, which made it difficult to trust the numbers or understand what was really driving results. Adjust helps solve this by acting as a single source of truth and clearly showing which campaigns are actually performing. As a result, we can make smarter budget decisions, reduce spend on channels that aren’t delivering, and put more focus on the ones that bring in valuable users. ### 4. Clean, Fast Channel-Level Reporting That Makes Optimization Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Trang . | UA Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2026 **What do you like best about Adjust?** The channel-level breakdown is incredibly useful for day-to-day decision making. I manage campaigns across TikTok, Google Ads, and Facebook simultaneously, and Adjust lets me see all the key metrics — installs, spend, revenue, clicks, purchases — side by side without switching tabs. The dashboard is clean enough that I can spot problems in seconds. For example, if a channel is burning budget with no installs, I catch it immediately instead of discovering it at the end of the week **What do you dislike about Adjust?** I wish Adjust offered deeper creative-level and ad group-level breakdowns directly in the platform. Right now I can see that TikTok drove 46K installs, but if I want to know which specific ad set or creative performed best, I still have to go back to TikTok Ads Manager. That extra step slows down optimization. Also, some channels show up as 'Unknown Devices' with minimal data, which makes full-funnel analysis incomplete and forces me to investigate manually. **What problems is Adjust solving and how is that benefiting you?** The biggest problem Adjust solves is getting our whole team aligned on one set of numbers. Before, marketing, finance, and product each pulled data from different sources and we'd spend half our meetings debating whose numbers were correct. Now everyone references the same Adjust dashboard. When I report that our total spend is $26K generating $36K in revenue across all channels, nobody questions where the data comes from. That trust in the data means faster decisions and less internal friction ### 5. Intuitive Adjust Dashboard With Instant Visibility Into User Acquisition Sources **Rating:** 5.0/5.0 stars **Reviewed by:** Hanh T. | UA Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Adjust?** The standout feature of Adjust is its intuitive and streamlined dashboard. It provides immediate visibility into user acquisition sources, eliminating the need to sift through dense reports or complex navigation. **What do you dislike about Adjust?** A significant pain point is the lack of real-time data synchronization. Platform spend can lag by as much as 12 hours, hindering our ability to monitor budgets effectively. Furthermore, we’ve encountered a 20% discrepancy in ad revenue accuracy when compared to our internal tracking, which complicates financial reconciliation. **What problems is Adjust solving and how is that benefiting you?** Adjust has resolved our primary challenge of 'attribution overlap,' where multiple networks claimed credit for the same user action. By establishing a unified 'single source of truth,' the platform provides the clarity needed to trust our data. This transparency allows us to optimize our ROI by shifting budget away from underperforming channels and doubling down on those that drive high-value growth. ### 6. Adjust Streamlines Mobile Marketing with Unified Data and Real-Time Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Nhu H. | UA marketer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2026 **What do you like best about Adjust?** After using Adjust for over 2 years as a mobile app advertiser at Foxcode, I can confidently say it has become an essential part of my daily workflow. What I like best about Adjust is its ability to consolidate data from multiple advertising channels into a single, unified dashboard. The UI/UX is clean, intuitive, and easy to navigate, which makes it simple to quickly access important metrics without a steep learning curve. This significantly reduces the time spent switching between platforms and improves overall efficiency. In terms of integrations, Adjust supports a wide range of ad networks and partners, allowing me to seamlessly connect and manage campaigns across different sources. This flexibility is extremely valuable when scaling campaigns or testing new channels. Performance-wise, the platform is stable and processes data quickly, giving me near real-time insights into campaign results. The attribution system is highly accurate, helping me clearly understand where installs and in-app events are coming from. From a pricing and ROI perspective, although Adjust may not be the cheapest option, the value it provides through reliable data, time savings, and optimization capabilities makes it worth the investment. It has directly contributed to improving my campaign performance and budget allocation. Support and onboarding have also been positive experiences. The documentation is detailed, and the support team is responsive when issues arise, which helps minimize downtime and keeps campaigns running smoothly. Additionally, Adjust has been improving its AI and intelligence features, such as fraud prevention and automated insights, which help detect anomalies and protect campaign performance. Overall, Adjust has greatly improved my workflow by simplifying data analysis, enhancing transparency across channels, and enabling faster, smarter decision-making. It’s a powerful tool for any mobile marketer looking to scale app growth efficiently. **What do you dislike about Adjust?** While Adjust is a powerful tool, there are a few areas that could be improved. One of the main issues is the data delay on iOS, especially when working with SKAdNetwork (SKAN). The reporting can sometimes lag behind, which makes it harder to optimize campaigns in real time. Additionally, the UI can occasionally feel slow to load, particularly when accessing large datasets or switching between dashboards. This can slightly impact workflow efficiency during busy periods. There are also some limitations in SKAN data granularity, which reduces visibility compared to non-iOS campaigns. Lastly, certain advanced reports require extra setup and are not always as flexible as expected. Overall, while these issues are not deal-breakers, addressing them would significantly improve the user experience. **What problems is Adjust solving and how is that benefiting you?** We struggled with inaccurate attribution of app installs and in-app events, making it impossible to know which ad channels and campaigns were truly driving high-quality users versus wasted spend on fraudulent or low-value traffic. We also faced challenges with fragmented data across platforms, manual reporting that took hours weekly, rising ad costs due to poor optimization, and difficulty measuring ROI in a privacy-focused world (especially post-iOS changes like SKAdNetwork). But now we use Adjust as our MMP, which gives us reliable, real-time attribution, advanced fraud prevention, unified analytics across mobile/CTV/web, and actionable insights through Datascape dashboards. We can accurately track user journeys, identify top-performing channels, automate reporting, and optimize campaigns instantly. ### 7. eliable Attribution Partner for Data-Driven Mobile Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Tuấn Kiệt T. | Mobile Application Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2026 **What do you like best about Adjust?** What I like best about Adjust is its accuracy and reliability in mobile attribution, which has been essential for optimizing our marketing performance. Over the past three years working at Foxcode, I’ve found the platform especially strong in providing clear, real-time insights that help us make data-driven decisions quickly. Its user-friendly dashboard and powerful fraud prevention features also give us confidence in the quality of our campaigns. Overall, Adjust has been a dependable partner in scaling and measuring our marketing efforts effectively. **What do you dislike about Adjust?** One thing I dislike about Adjust is that its interface can sometimes feel a bit complex, especially for new users who are not yet familiar with attribution tools. It may take some time to fully understand all the features and navigate the dashboard efficiently. Additionally, while the platform is powerful, certain custom reports and integrations can require extra setup or support, which can slow down workflows slightly. That said, these challenges are manageable with experience and proper onboarding. **What problems is Adjust solving and how is that benefiting you?** Adjust helps solve key challenges in mobile marketing, particularly around accurate attribution, fraud detection, and performance measurement across multiple channels. Before using Adjust, it was difficult to clearly understand which campaigns or channels were truly driving installs and user engagement. With Adjust, we can track the full user journey and confidently attribute conversions to the right sources. This has allowed us to optimize our marketing spend more effectively, reduce wasted budget on low-performing channels, and scale campaigns that deliver real results. Additionally, its fraud prevention capabilities help us maintain data integrity, ensuring that our decisions are based on trustworthy insights. Overall, Adjust enables us to make faster, data-driven decisions and significantly improves the efficiency and ROI of our marketing efforts at Foxcode. ### 8. Game-Changing Granularity and Flawless Real-Time Callbacks for Mobile UA **Rating:** 5.0/5.0 stars **Reviewed by:** Tuấn Anh H. | Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Adjust?** As a performance marketer for mobile games, the level of granularity Adjust provides is a game-changer. When scaling across multiple ad networks like Unity, AppLovin, and IronSource simultaneously, their Real-time Callback system is flawless. It allows us to track post-install events (like tutorial completion or level milestones) instantly. This immediate feedback loop is crucial for our UA (User Acquisition) team to optimize bids on the fly. Plus, the UI is clean and fast, which saves us a lot of time when pulling daily performance reports. **What do you dislike about Adjust?** The biggest hurdle is definitely the steep pricing, especially the 'cost per attribution' model which can get expensive quickly as our game scales globally. Also, while the Raw Data Export is powerful, it takes a fair amount of technical setup on our backend to process it effectively. I’ve also noticed that their customer support response times can be a bit hit-or-miss depending on your account tier—sometimes we need urgent help with a postback issue and it takes longer than expected to get a resolution. **What problems is Adjust solving and how is that benefiting you?** Before integrating Adjust as our MMP, we were flying blind, relying on inconsistent data from each individual ad network. Adjust solved our attribution fragmentation problem by acting as the 'single source of truth.' It specifically helps us identify 'whales' (high-spending players) and see exactly which creative or sub-publisher brought them in. This has directly led to a 20-25% improvement in our Day-7 ROAS because we can now aggressively cut spend on low-quality traffic sources and reallocate that budget to the networks that actually deliver long-term players. ### 9. Reliable, Scalable Attribution Across Google, Meta, and TikTok **Rating:** 5.0/5.0 stars **Reviewed by:** Đình Dũng N. | User Acquisition Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2026 **What do you like best about Adjust?** As a UA manager running campaigns across both iOS and Android, Adjust has been a very reliable MMP for accurate and scalable measurement. What I appreciate most is the consistency of attribution across major networks like Google Ads, Meta, and especially TikTok. TikTok has always been challenging in terms of tracking and postback accuracy, but Adjust handles it very well. The integration is smooth, event mapping is flexible, and we’re able to get stable data for optimization without major discrepancies. On iOS, Adjust performs strongly under SKAdNetwork. The setup is straightforward, and their SKAN configuration tools make it easier to structure conversion values and maintain signal quality. It helps us still make data-driven decisions even with limited tracking. On Android, real-time attribution and deep linking are very stable, which is critical for scaling campaigns. Fraud prevention is another strong point — it gives us more confidence when increasing budgets across networks. The dashboard is clean and easy to navigate, but still powerful enough for advanced analysis. We can quickly compare performance across Google, Meta, and TikTok, and drill down into event-level data without much friction. Overall, Adjust has improved our workflow by providing reliable data, especially for TikTok performance, which directly impacts how we scale and optimize campaigns. **What do you dislike about Adjust?** One area that could be improved is pricing. For teams with more focused or mid-scale UA needs, Adjust can feel slightly expensive compared to the actual usage level. That said, the value it delivers in terms of accurate attribution, especially across Google, Meta, and TikTok, does justify the cost to a large extent. The reliability of the data and stability of integrations make it easier for us to scale campaigns with confidence. We’ve been using Adjust for over 3 years now, and despite the pricing being a bit on the higher side, it’s still a platform we trust and are comfortable continuing with. **What problems is Adjust solving and how is that benefiting you?** One of the biggest challenges for us was having reliable attribution and event tracking across networks, especially with TikTok. Running TikTok Ads without a proper MMP is almost not feasible if you want to scale, due to limited native visibility and optimization signals. Adjust solves this very well through its strong integration with TikTok. The setup is seamless, event mapping is flexible, and postbacks are stable. We’re able to track key in-app events accurately and send consistent signals back to TikTok for optimization. Another key benefit is the near real-time data. This allows us to quickly evaluate campaign performance, make faster optimization decisions, and scale winning campaigns more efficiently across both iOS and Android. Before using Adjust, it was difficult to align data between networks like Google, Meta, and TikTok. Now, we have a single source of truth, which significantly improves our decision-making and reduces time spent on manual validation. In addition, Adjust’s support team has improved significantly over time. They are responsive and proactive, and the technical team handles issues quickly whenever we have integration or tracking-related requests. This level of support is very important for maintaining campaign stability. We’re also looking forward to upcoming features like free-trial tracking for UAC campaigns, which will further enhance our ability to optimize toward high-value users. Overall, Adjust plays a critical role in solving measurement gaps and enabling scalable growth, especially on TikTok. ### 10. The most developer-friendly MMP for performance marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Trần Ngọc K. | UA Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2025 **What do you like best about Adjust?** Adjust provides exceptionally accurate, real-time attribution that is vital for scaling high-volume campaigns. The dashboard is intuitive, allowing for a seamless view of performance across various networks like Applovin and Unity. I especially appreciate the reliability of their ROAS tracking and the responsiveness of their technical support team whenever integration questions arise. **What do you dislike about Adjust?** The pricing structure can become quite expensive as the scale of user acquisition grows, which can be a challenge for rapidly expanding studios. Additionally, setting up and managing raw data callbacks can be technically demanding, requiring significant dev resources to align with internal BI systems. Some reporting latencies with SKAdNetwork updates can also be a bit frustrating. **What problems is Adjust solving and how is that benefiting you?** Adjust is solving the "Attribution Gap" created by privacy changes like iOS 14+. By using their advanced conversion value schemas, we can predict Day 7 ROAS much earlier in the campaign life cycle. This benefits us by significantly reducing the "test-and-learn" phase for new puzzle titles, ensuring we don't overspend on channels that show early vanity metrics but low long-term retention. ### 11. Reliable Data Attribution with Developer-Friendly Setup **Rating:** 5.0/5.0 stars **Reviewed by:** truong t. | Game Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2026 **What do you like best about Adjust?** I use Adjust as our core mobile measurement and analytics platform because of its reliability and clarity in attribution. I love its developer-friendly and scalable setup. The clear and actionable dashboards with a clean UI make it easy to analyze performance by campaign cohort or channel. Adjust's deep linking works reliably, improving user onboarding flows, leading to higher conversion rates and better retention. The straightforward SDK integration, which is well-documented, reduces setup time. The initial setup was relatively smooth and straightforward, especially from a technical integration standpoint. **What do you dislike about Adjust?** Dashboards are clean and useful but customization options are somewhat limited. For deeper analysis, we sometimes still need to export data or rely on external BI tools. **What problems is Adjust solving and how is that benefiting you?** I use Adjust as our core mobile measurement platform to track user acquisition and in-app behavior. It solves issues like unclear attribution, wasted marketing spend, ad fraud, and fragmented analytics. ### 12. Best mobile attribution tool for growth teams **Rating:** 5.0/5.0 stars **Reviewed by:** Thao D. | Mobile Game Marketing Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Adjust?** Adjust is extremely reliable for mobile attribution and provides accurate, real-time data that helps us make better marketing decisions. The dashboard is clean, easy to use, and integrates smoothly with major ad networks. I especially like the fraud prevention features and detailed cohort analysis, which give us confidence in our campaign performance. Setup was straightforward and the documentation is clear, making it easy for our team to get started quickly. **What do you dislike about Adjust?** While Adjust is powerful, the pricing can be a bit high for smaller teams or indie developers. Some advanced features may take time to fully understand if you're new to attribution tools. Additionally, exporting and customizing reports could be more flexible. **What problems is Adjust solving and how is that benefiting you?** Adjust helps us accurately track user acquisition across multiple channels and identify which campaigns are driving real value. It also reduces the impact of ad fraud, ensuring our budget is spent efficiently. As a result, we can optimize campaigns faster, improve ROI, and scale our marketing efforts with confidence. ### 13. Review Adjust from partner **Rating:** 5.0/5.0 stars **Reviewed by:** Cao Cường L. | Monetization Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Adjust?** What I love most about Adjust is its unparalleled data accuracy. It gives us total confidence in our attribution, making it easy to see exactly which campaigns are driving real growth **What do you dislike about Adjust?** Their technical documentation is incredibly thorough, though sometimes it feels a bit too rigid and 'corporate'. I appreciate the stability, but I wish the support felt a bit more personalized for indie developers **What problems is Adjust solving and how is that benefiting you?** - Adjust solves the problem of marketing fragmentation and data inaccuracy by providing a single source of truth for all our attribution. It allows us to track the entire user journey across multiple ad networks in one dashboard. This benefits me by providing clean, reliable data to optimize our ROAS and ensures that our marketing budget is being spent on high-quality users rather than bots - Adjust solves the massive headache of manual data consolidation and the complexity of iOS SKAdNetwork reporting. It automates the process of stitching together performance data from various channels like Facebook, Google, and TikTok. The biggest benefit for me is the time saved on reporting and the peace of mind knowing that their Fraud Prevention Suite is automatically protecting our ad spend from fake installs - Adjust solves the challenge of mobile ad fraud and fragmented attribution. By centralizing our data and filtering out fraudulent traffic in real-time, it benefits me by providing actionable insights. This allows me to make fast, data-driven decisions to scale our app growth effectively while maintaining a high lifetime value (LTV) for our users ### 14. Strong Japan Presence, Responsive Support, and Great Value Pricing **Rating:** 5.0/5.0 stars **Reviewed by:** 法之 . | Head of Business Development, Enterprise (> 1000 emp.) **Reviewed Date:** June 08, 2026 **What do you like best about Adjust?** What I like best about Adjust is its strong presence in Japan. Compared to AppsFlyer, Adjust has a larger local team, provides very responsive support, and hosts many industry events, which makes it easier to stay up to date with market trends and product developments. I also appreciate its pricing model. Adjust offers a more cost-effective solution while still providing a feature set that is comparable to other leading MMPs. From my experience, clients can achieve their measurement and attribution goals without compromising on functionality. **What do you dislike about Adjust?** no specific dislike point from my point view **What problems is Adjust solving and how is that benefiting you?** I have primarily worked with Adjust from a partner perspective. Over the years, we have collaborated on mutual client referrals, relationship building, and exploring new integration opportunities. Through this partnership, we've maintained close communication to identify ways to create value for shared clients and strengthen our business relationship. ### 15. Reliable Attribution and a Clean Dashboard for Confident Campaign Scaling **Rating:** 5.0/5.0 stars **Reviewed by:** Phương Anh L. | UA Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Adjust?** What I like best about Adjust is its reliable attribution and clean dashboard. It makes it easy to track performance, analyze cohorts/LTV, and confidently scale campaigns thanks to strong fraud prevention and solid integrations with major ad networks. **What do you dislike about Adjust?** What I dislike about Adjust is that it can feel a bit complex and less flexible for deep analytics, and the pricing is relatively high compared to some alternatives. **What problems is Adjust solving and how is that benefiting you?** Adjust solves three core problems: Unclear attribution → It shows exactly which channels drive installs and revenue, so I know where to scale. Ad fraud & fake users → It filters fraudulent installs before they affect data, protecting budget and keeping metrics accurate. Fragmented data → It centralizes data from all ad networks into one dashboard for easier decision-making. Benefit to me: I can spend UA budget more efficiently, trust my data, and optimize LTV/ROAS with confidence ### 16. Adjust: Powerful, Reliable MMP with an Intuitive Dashboard **Rating:** 5.0/5.0 stars **Reviewed by:** Tung V. | Content Analysis, Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2026 **What do you like best about Adjust?** What I like best about Adjust is its powerful tracking link system, which is essential for our social media communications at FPT Play. It allows our team to generate custom tracking links for every post and video we share across Facebook, TikTok, and YouTube. The real-time reporting is incredibly accurate, helping us see exactly how many users are clicking through from our social content to the app. This granularity is vital for optimizing our engagement strategies and ensuring our exclusive movie and TV content reaches the right audience **What do you dislike about Adjust?** Honestly, there isn't much to complain about. If I had to pick one minor thing, the technical documentation for advanced features can be a bit dense for beginners. However, their customer support team is extremely responsive and helpful, so any integration hurdles are resolved very quickly. **What problems is Adjust solving and how is that benefiting you?** I use Adjust daily to monitor user acquisition for our entertainment platform, FPT Play. Specifically, I utilize Adjust's tracking links embedded across our official social media posts (Facebook, TikTok, and YouTube) to accurately measure traffic and conversion rates. This allows our communications team to identify which specific content pieces or social channels are driving the highest volume of new users for our exclusive movie collections and live TV services ### 17. Adjust Delivers Robust, Precise Mobile Attribution and Granular Post-Install Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Huy T. | Marketing Content Analyst Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2026 **What do you like best about Adjust?** I use Adjust daily in my role as a Marketing Content Analyst at FPT Play to track social-driven acquisition performance for our mobile app. Our primary use case is measuring click-to-install flows from both paid and organic social media campaigns. We generate dedicated Adjust tracking links with structured parameters (campaign, adgroup, creative, content format) to differentiate performance across Facebook, TikTok, and influencer-driven traffic. Adjust allows us to: + Monitor click, install, and reattribution data in one unified dashboard + Analyze conversion rates from social click → install + Break down performance by campaign and creative-level parameters + Validate platform-reported installs against Adjust’s attribution logic The ability to align social tracking links with in-app events gives us clearer visibility beyond just installs. We can evaluate which social content formats drive higher downstream engagement rather than relying solely on CTR or engagement metrics. From a reporting standpoint, Adjust serves as our single source of truth for acquisition performance, especially when platform-level data discrepancies occur. **What do you dislike about Adjust?** Tracking setup requires disciplined parameter governance. If campaign naming conventions are not strictly standardized across teams, reporting fragmentation can occur. Additionally, while the documentation is comprehensive, some sections related to attribution windows and advanced tracking configuration assume technical familiarity, which may require additional alignment with engineering teams during implementation. **What problems is Adjust solving and how is that benefiting you?** Before implementing Adjust, we faced inconsistencies when comparing social platform install reports with internal app analytics. It was difficult to confidently attribute installs to specific content initiatives. With Adjust in place, we now have: + Reliable click-to-install attribution based on defined attribution windows + Clear differentiation between paid social and organic traffic sources + Centralized performance validation across channels + More accurate install reporting for internal stakeholders This has enabled us to optimize content distribution strategy based on verified install impact rather than platform-reported metrics alone, improving acquisition efficiency and decision-making accuracy. ### 18. Pivot Table Reports That Make Campaign Insights Faster and Clearer **Rating:** 5.0/5.0 stars **Reviewed by:** Giang P. | User Acquisition, Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Adjust?** I can choose to view reports in a pivot table, which helps me filter my campaign information faster and more clearly without having to switch tabs. It saves me time. **What do you dislike about Adjust?** Sometimes it has trouble loading and fails to update data (which usually happens with Mintegral). It can take a while to get fixed because I have to contact the person in charge each time. It would really help if there were a notification explaining the issue and an estimated waiting time for it to be resolved, so I wouldn’t need to reach out to anyone. **What problems is Adjust solving and how is that benefiting you?** My data and reports are scattered across different networks. The report view helps me save time because it gives me multiple options for viewing the data, so I can quickly find what I need. ### 19. Seamless Data Exports, Accurate Attribution, and Rock-Solid Fraud Prevention **Rating:** 5.0/5.0 stars **Reviewed by:** Tan D. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Adjust?** I love how seamless the raw data export and real-time callbacks are, which makes syncing data with our BI tools incredibly easy. The attribution is highly accurate, and their fraud prevention helps me keep our datasets clean and reliable without manual filtering **What do you dislike about Adjust?** The learning curve for the newer dashboard can be a bit steep at first, and some advanced reporting features are locked behind higher-tier plans. However, once everything is set up, the data quality is so good that these minor issues don't really matter **What problems is Adjust solving and how is that benefiting you?** Adjust solves the huge headache of fragmented data by centralizing all our attribution in one place with high accuracy. This allows me to stop chasing inconsistent numbers across different platforms and focus on delivering high-impact insights that actually grow our ROI ### 20. Incredibly Intuitive Dashboard for Clear User Acquisition Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Linh Đan B. | UA Marketing Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2026 **What do you like best about Adjust?** The platform’s interface is incredibly intuitive. I appreciate how the dashboard simplifies complex data sets, making it easy to visualize user acquisition sources at a glance without feeling overwhelmed by technical clutter **What do you dislike about Adjust?** I find the delayed cost reporting quite frustrating when trying to scale campaigns quickly. Waiting 12 hours for spend data to refresh is a significant bottleneck. There’s also a noticeable gap sometimes around 15-20% between the ad revenue reported in the dashboard and our actual backend numbers **What problems is Adjust solving and how is that benefiting you?** We use Adjust to solve the complexity of multi-channel tracking. Previously, our data sets were inconsistent, making it nearly impossible to identify the true source of our installs. Adjust provides the transparency needed to cut through the noise, ensuring we aren't overspending on low-impact sources and instead focusing our resources on the most profitable user segments. ### 21. Easy Tracking URLs That Reveal Which Campaigns Drive High-Quality Installs **Rating:** 5.0/5.0 stars **Reviewed by:** Phuong N. | Social Content Analytics, Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2026 **What do you like best about Adjust?** I love how easy it is to create and track tracker URLs for different social campaigns. It allows me to see exactly which content pieces or influencers are driving high-quality app installs, rather than just looking at vanity metrics like likes or shares **What do you dislike about Adjust?** The social media reporting could be even better if it integrated more directly with specific platform ad managers for a side-by-side view. Also, the mobile app version of the dashboard is a bit limited for deep on-the-go analysis **What problems is Adjust solving and how is that benefiting you?** Adjust solves the problem of 'dark social' by helping me attribute app downloads to specific posts or links. This helps me prove the value of our social content strategy and spend our production budget on the formats that actually convert ### 22. Granular Real-Time Data That Helps Us Maximize ROI **Rating:** 5.0/5.0 stars **Reviewed by:** Thị Đài Trang T. | User Acquisition Marketing, Utilities, Mid-Market (51-1000 emp.) **Reviewed Date:** March 22, 2026 **What do you like best about Adjust?** The things I love most about Adjust is the granular data it provides. It helps me compare the performance of different ad networks in real-time, allowing our team to identify which channels have the best ROI. This level of transparency has been crucial in helping us reallocate budget away from low-performing sources and toward those that actually drive growth **What do you dislike about Adjust?** Sometimes the data syncing with third-party partners can have a slight delay, which makes real-time optimization a bit tricky during high-velocity campaigns. **What problems is Adjust solving and how is that benefiting you?** The biggest problem Adjust solves for us is data fragmentation across multiple ad networks. Instead of manually stitching together reports from Facebook, Google, and TikTok, we now have a single source of truth. This has streamlined our reporting process, saving our team at least 10 hours of manual work every week ### 23. RealTime Logs and Raw Data Export Make Release Validation Fast **Rating:** 5.0/5.0 stars **Reviewed by:** Eduardus Guntur Arga M. | Quality Assurance Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2026 **What do you like best about Adjust?** I frequently use the realtime logs, testing tools, and raw data export during feature testing and release validation. For example, when testing new campaign tracking, deferred deep links, or onboarding funnels, Adjust allows me to quickly confirm whether events such as registration, KYC completion, first deposit, and first trade are recorded correctly. This speeds up release validation significantly because I can verify tracking behavior without relying on multiple tools or waiting for manual reports. **What do you dislike about Adjust?** The main challenge for QA (us) is still the iOS integration. Verifying attribution in the iOS environment tends to be more complicated and less consistent than Android, which means we often spend additional time troubleshooting to ensure early events are tracked correctly. This extra debugging effort can slow down our overall QA testing and release validation process when using Adjust. **What problems is Adjust solving and how is that benefiting you?** Prior to adopting Adjust, confirming that deep links and custom in app events were attributed correctly during QA required a lot of manual checking and often became a release bottleneck. With Adjust’s realtime testing and log validation, we can immediately confirm whether tracking and event payloads are working as expected. This has streamlined our testing process, cut down hours of repetitive verification each sprint, and given the team stronger confidence in our overall tracking reliability. ### 24. Centralized Attribution with Accurate Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Ha M. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2026 **What do you like best about Adjust?** I really appreciate Adjust for its accurate attribution tracking, which helps us see which channels drive quality installs and registrations. Having all campaign data in one centralized dashboard really simplifies performance analysis, making it much easier to optimize campaigns efficiently across multiple channels. I also value the ability to use Adjust for mobile attribution and event tracking across our marketing activities, as it helps identify high-quality users and channels with the best ROI. The fact that it centralizes attribution data makes campaign tracking, reporting, and performance optimization so much more efficient. The reliable fraud prevention features and a more centralized reporting experience for managing campaigns across channels are also standout advantages. **What do you dislike about Adjust?** One area that could be improved in Adjust is the dashboard usability. Some reports and filtering options can feel a bit complex for new users, especially when managing multiple campaigns at the same time. Data synchronization can also occasionally have slight delays, which may affect real-time campaign monitoring. **What problems is Adjust solving and how is that benefiting you?** I use Adjust for mobile attribution and event tracking. It centralizes data, making reporting and campaign optimization efficient. It helps identify which channels drive the most installs and ROI. The accurate attribution and centralized dashboard simplify performance analysis across channels. ### 25. Game-Changing Web-to-App Attribution for Clear SEO-to-Install Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Duc D. | SEO Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2026 **What do you like best about Adjust?** The web-to-app attribution is a game-changer for me. It allows me to track exactly how our SEO-driven blog posts and landing pages contribute to app installs, giving me clear visibility into the full conversion journey from search engines to the app store. **What do you dislike about Adjust?** Setting up cross-domain tracking can be a bit technical and usually requires developer support to get the scripts exactly right. Also, the documentation for web-tracking features could be a bit more simplified for non-technical SEOs **What problems is Adjust solving and how is that benefiting you?** Adjust solves the 'blind spot' between web traffic and app conversions. It helps me prove that SEO isn't just about web clicks, but a major driver of high-quality app users, which helps me secure more budget for our content and backlink strategies. ### 26. AM Is Great, with Quick and Helpful Tech Support **Rating:** 5.0/5.0 stars **Reviewed by:** Tâm N. | Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Adjust?** - AM is very nice - The support of team tech is quick and helpful - Adjust is very reliable and gives clear, accurate data about where users come from. It helps me understand which campaigns are working and which are not, so I can make better decisions. The dashboard is quite easy to use, and I also appreciate the strong fraud prevention features **What do you dislike about Adjust?** The discrepancy betwwen revenue in GG ads and Adjust Dashboard. And I don't know why **What problems is Adjust solving and how is that benefiting you?** - Adjust solves the problem of tracking and measuring marketing performance across different channels. Without it, it would be very hard to know which ads are actually bringing valuable users. By using Adjust, I can optimize campaigns, reduce wasted budget, and focus on the channels that bring the best results - The yearly report of Adjust is informative ### 27. Effortlessly Tracks Multi-Platform Marketing, Needs Better Fraud Detection **Rating:** 4.0/5.0 stars **Reviewed by:** Said A. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Adjust?** I find Adjust easy to implement, with SDK and API integration available. It's straightforward to track marketing performance across platforms because Adjust can be used for third-party integrated campaigns like Google Ads and also for manual tracking in SEO articles. I also appreciate their ease on configuring the attribution model, attribution window, and setting up unique events for strict event calculation. If the event is on the client side, implementing the SDK is easier, but Adjust also offers API event sending, which enables me to send backend events such as callback payments easier. Adjust offering callbacks for each data we send to manually track additional parameters is a plus. The initial setup was simple, making it easy to set up app codes and events. **What do you dislike about Adjust?** Adjust needs to have anti-spoofing for bot detection in their SDK. Also, having guidelines to set currency in IDR would be helpful. Sometimes we find installs are very high on Adjust because our vendor marketing does bot activity for bursting installs. If Adjust can detect it as fraud by having additional configurations, such as acceptable area or acceptable app version or by configurable parameters, then it may reduce the fraud. **What problems is Adjust solving and how is that benefiting you?** I use Adjust to track marketing performance across platforms, integrate third-party campaigns, and manage event tracking, making it easier to configure attribution models and send backend events. ### 28. Platform yang mudah digunakan namun sangat kuat dalam memberikan kami opsi solusi data terbaik **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Adjust?** Adjust dapat memberikan indikator kinerja yang kita butuhkan sehingga kita juga dapat membagikannya kepada Vendor dan klien kita untuk kebutuhan mereka dalam mengoptimalkan kampanye. Dashboardnya juga ramah pengguna dan mudah digunakan. Sejauh ini, Adjust dapat memberikan apa yang kita butuhkan dengan penyesuaian yang sesuai dengan kebutuhan kita juga. Perwakilan atau juru bicara mereka juga sangat membantu dan selalu memberikan jawaban terbaik untuk apa yang kita butuhkan. **What do you dislike about Adjust?** Terkadang akan menjadi terlalu mahal dibandingkan dengan apa yang kita butuhkan, tetapi Adjust akan membantu kita, meskipun beberapa fitur akan terbatas. Tambahan juga terkadang akan menambah beban harga, meskipun fitur tersebut juga akan menguntungkan kita. **What problems is Adjust solving and how is that benefiting you?** Adjust dapat memberikan laporan kinerja yang kami dan Vendor kami butuhkan, sehingga mereka dapat mengoptimalkan kampanye kami dengan lebih baik sehingga kami tidak perlu mengirimkan data secara manual kepada vendor kami. ### 29. Adjust from a UA perspective **Rating:** 4.5/5.0 stars **Reviewed by:** My K. | User Acquisition Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2026 **What do you like best about Adjust?** What I like best about Adjust is the speed and convenience of checking data across multiple networks in one place. It gives UA a clearer overall view of each network and campaign, which helps us make faster, better-informed decisions **What do you dislike about Adjust?** One thing I dislike about Adjust is that the data is not always as real-time as I would like. When I need to break down performance quickly across multiple dimensions for day-to-day UA optimization, the delay can slow down decision-making. Speed and flexibility are very important in UA **What problems is Adjust solving and how is that benefiting you?** Adjust is solving my measurement and attribution problems by giving me reliable data on campaign performance across networks. That helps me understand which channels, creatives, and countries are driving quality users, so I can optimize faster and spend more efficiently. ### 30. Clear, Actionable Insights with an Intuitive, Real-Time Dashboard **Rating:** 5.0/5.0 stars **Reviewed by:** Tu N. | Content Analysis, Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2026 **What do you like best about Adjust?** I like the clarity Adjust gives me. When I manage multiple campaigns, it helps me quickly see what is working and what is not. I also value the visibility into post install behavior, not just installs, so I can focus on user quality instead of volume. **What do you dislike about Adjust?** At the beginning, it felt overwhelming because there are many features and settings. It takes time to get comfortable. Sometimes creating very specific reports also requires adjusting several filters, which can be a bit time consuming. **What problems is Adjust solving and how is that benefiting you?** Adjust solves the problem of fragmented data and unclear attribution. It helps me see which channels truly drive quality users instead of relying on separate reports from different platforms. Because everything is centralized, I spend less time combining data and more time analyzing performance. It also helps me react faster when performance changes, which improves budget control and optimization decisions. ### 31. Easy Tracker URLs That Clearly Tie Social Content to App Installs **Rating:** 4.5/5.0 stars **Reviewed by:** Vinh H. | Content Social, Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2026 **What do you like best about Adjust?** I love how easy it is to create tracker URLs for different social campaigns and Influencers. It allows me to see exactly which content pieces are driving actual app installs, rather than just relying on 'vanity metrics' like likes or shares. **What do you dislike about Adjust?** The dashboard for social media could have more direct integrations with platform-specific creative insights. Also, the mobile app version is a bit basic when I need to do a deep dive into campaign performance while on the go. **What problems is Adjust solving and how is that benefiting you?** Adjust solves the 'dark social' mystery by accurately attributing downloads to specific social links. This helps me prove the real value of our content strategy and decide which social platforms or creators are worth our long-term investment. ### 32. Effortless Partner Integrations and Clear Attribution for Fast Performance Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Paris H. | App Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Adjust?** What I appreciate most is how easy it is to connect advertising partners such as Applovin, unity Ads, Meta, Google Ads and Mintegral. The attribution data is laid out clearly and is simple to interpret, which lets me compare performance across channels fastest without having to export everything into a spreadsheet. When I need to, its also easy to make reL time performance adjustments. **What do you dislike about Adjust?** Pricing can be tough for smaller teams, particularly as campagin volume grows. I’d also find it helpful to get more automated notifications when there’s unusual campagin activity so its easier to catch potential issues fastest. **What problems is Adjust solving and how is that benefiting you?** Adjust we has to rely on multiple dashboards to review our campaign results. Now we can evaluate performance in one place, which makes our optimization decisiona faster, clearer and much more straightforward. ### 33. Unified Dashboard Makes Omnichannel Performance Tracking Effortless **Rating:** 4.5/5.0 stars **Reviewed by:** Khanh N. | Content Sport Social, Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2026 **What do you like best about Adjust?** The unified dashboard is a lifesaver for managing omnichannel campaigns. It consolidates data from social, search, and programmatic sources into one source of truth, making it incredibly easy to compare performance across different platforms at a glance. **What do you dislike about Adjust?** The initial setup and event mapping can be time-consuming and requires close coordination with the dev team. Some of the more advanced features also come with a significant price jump, which might be tough for smaller marketing budgets to justify. **What problems is Adjust solving and how is that benefiting you?** Adjust solves the problem of fragmented data and attribution overlap. It gives me the confidence to reallocate budget to the highest-performing channels in real-time, significantly improving our overall CAC and ensuring every dollar spent is actually driving growth ### 34. Clean, Intuitive Dashboard for Effortless User Acquisition Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Nguyen Dao H. | Mobile Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2026 **What do you like best about Adjust?** The dashboard's clean interface is excellent. It allows us to effortlessly track user acquisition sources without any unnecessary complexity. **What do you dislike about Adjust?** It seems the data sync experiences occasional delays, taking up to 12 hours for platform spend to reflect. This makes our real-time budget management a bit challenging. We've also observed a slight misalignment in ad revenue figures, with roughly a 15% gap compared to our own tracking. **What problems is Adjust solving and how is that benefiting you?** Honestly, before Adjust, our data was like the Wild West—every ad network was taking credit for the same sales, and nothing matched up. Adjust stepped in as the objective referee we needed. It cuts through the noise to show us exactly what's working, so we can stop burning cash on bad channels and double down on the ones bringing in real users. ### 35. Multi-Channel Attribution Powerhouse with an Easy-to-Use Control Center **Rating:** 5.0/5.0 stars **Reviewed by:** Sen T. | UA Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2026 **What do you like best about Adjust?** Adjust is a beast when it comes to multi-channel attribution. I can track everything from TikTok to Facebook in one place, and their 'Control Center' makes it super easy to scale winning campaigns and cut losing ones instantly without jumping between tabs **What do you dislike about Adjust?** The pricing can get a bit steep as you scale, especially for some of the premium add-ons like the Audience Builder. Also, while the UI is clean, navigating through deep historical data can sometimes feel a bit sluggish **What problems is Adjust solving and how is that benefiting you?** It solves the problem of 'blind spending' by giving me a clear view of ROAS across all networks. This allows me to optimize my budget in real-time, ensuring I’m only paying for high-LTV users ### 36. Clean, Headache-Free Dashboard for Clear User Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Giao H. | UA Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2026 **What do you like best about Adjust?** I really love how clean the dashboard is. It’s super easy to see exactly where our users are coming from without getting a headache **What do you dislike about Adjust?** The data sync isn't always instant. Sometimes there's a 12-hour delay for platform spend data, which makes it hard to track budget in real-time. Also, I’ve noticed the ad revenue data can be a bit off—sometimes there's a 20% gap compared to our internal numbers. **What problems is Adjust solving and how is that benefiting you?** Before Adjust, our data was a mess. Every ad platform claimed they were the reason for a sale, so the numbers never added up. Adjust fixes that by being the 'referee.' It shows us which ads actually work and which don't. This helps us stop wasting money on bad channels and put our budget where it actually brings in real user ### 37. Adjust Makes Campaign Reporting Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Linh H. | UA Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** April 01, 2026 **What do you like best about Adjust?** What I like best about Adjust is how easy it is to use, especially as an intern. The interface is intuitive, and the metrics are clearly presented, so I can quickly understand campaign performance. I also find the notes and guidance very helpful, making it much easier for someone new like me to get familiar with reporting and analysis. **What do you dislike about Adjust?** It sometimes takes time to fully understand all the metrics and setup options, but it’s not a big issue once I get used to it **What problems is Adjust solving and how is that benefiting you?** Adjust helps solve the problem of tracking. It provides clear and fast data, so I can easily track the campaigns' performance, especially for new campaigns. This makes analysis much more straightforward and helps me learn how to make data-driven decisions faster. ### 38. Clear, Centralized Analytics That Power Smarter Product Decisions **Rating:** 5.0/5.0 stars **Reviewed by:** Thang T. | Product Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Adjust?** I appreciate how Adjust provides clear and structured analytics that help our product team better understand user acquisition performance and user behavior trends. Having centralized and reliable data makes it easier to evaluate the impact of marketing efforts on product growth and retention, which supports more informed product decisions. **What do you dislike about Adjust?** Some advanced features and reporting configurations require time to fully explore and set up. While the platform is powerful, it may take a learning curve for teams who want to leverage deeper insights for product optimization. **What problems is Adjust solving and how is that benefiting you?** Adjust helps solve challenges related to attribution accuracy, fragmented marketing data, and performance visibility across channels. By consolidating data into one platform, our team can more effectively analyze campaign quality, user cohorts, and long-term value, which helps us align marketing performance with product development and growth strategies. ### 39. User-Friendly Tracking That Makes Campaign Performance Clear **Rating:** 5.0/5.0 stars **Reviewed by:** Pham T. | UA, Security and Investigations, Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2026 **What do you like best about Adjust?** Adjust allows me to clearly understand which channel a user is coming from, making it easier to evaluate the effectiveness of each campaign. Additionally, the interface is quite user-friendly, and the tracking setup steps are simple and not overly complicated thanks to the documentation and the dedicated support team at Adjust. **What do you dislike about Adjust?** Regarding the drawbacks, I think cost is a major obstacle. Increasing the conversion/day rate significantly increases your ADJUST costs, leading to substantial additional expenses for your project. Therefore, I hope Adjust will implement better cost policies. **What problems is Adjust solving and how is that benefiting you?** I can quickly and clearly analyze file users to determine their quality and potential. This allows for rapid service scaling and increased revenue and profit. Adjust enable me to quickly measure all parameters and generate very specific statistics. ### 40. Crystal-Clear Organic vs Paid Installs for Measuring Organic Lift **Rating:** 5.0/5.0 stars **Reviewed by:** Anh L. | ASO Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Adjust?** I like how clearly it distinguishes between organic and paid installs. It helps me see exactly how my ASO efforts are being boosted by our UA campaigns, which is crucial for calculating the 'organic lift' for our app **What do you dislike about Adjust?** Sometimes the keyword-level data can be a bit limited due to store privacy policies, which is more of an industry challenge than a tool flaw. Also, the UI for deep-linking could be a bit more user-friendly for non-technical users **What problems is Adjust solving and how is that benefiting you?** Adjust solves the mystery of where our organic users are coming from. By having accurate attribution data, I can prove the ROI of my ASO strategies and better coordinate with the marketing team to improve our overall App Store visibility ### 41. Powerful App Tracking with Great Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Hà L. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Adjust?** I really love how clear and visual everything is with Adjust; it's very clean and easy to use. I appreciate how it saves me from data headaches by letting me see my ROI from Google, Meta, and TikTok all in one place, which makes my work life much easier. The Datascape and SKAN dashboard are the most helpful features, allowing me to see everything in one view and making iOS data clear. These tools save me hours on reporting and help me focus on scaling ROI instead of wasting time on manual data work. The integration with other tools like Google Ads, Meta, TikTok Ads, Firebase, and Google Sheets is very smooth. The setup was quite fast and straightforward, and Adjust works very well for iOS tracking, which was the most important reason for choosing it over Kochava. **What do you dislike about Adjust?** I think the price is quite high, and sometimes loading large raw data reports can be a bit slow. I would love to see faster reporting speeds for long-term data. **What problems is Adjust solving and how is that benefiting you?** I use Adjust to manage app performance, track SKAN data, and compare results from Google, Meta, and TikTok in one place. It solves data fragmentation issues, saves time on reporting, and helps me allocate budgets more effectively by showing which campaigns work. ### 42. Continuously Evolving Platform with Outstanding Global Support and Local Expertise **Rating:** 5.0/5.0 stars **Reviewed by:** Makoto H. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2026 **What do you like best about Adjust?** What I like best about Adjust is how it continuously evolves its products based on the latest market and industry trends, ensuring real relevance for marketers. Beyond the technology itself, the strong support from the global Adjust team, combined with deep local expertise in each region, makes it easy to operate and scale across markets. Its broad ecosystem of partnerships also positions Adjust not just as a technology company, but as a critical hub for driving successful, data-driven marketing. **What do you dislike about Adjust?** While Adjust’s strong support is a major advantage, I think the public documentation could be improved to be more user-friendly and easier to navigate. Making the documentation clearer and more accessible would help users find answers more efficiently, especially for common use cases. **What problems is Adjust solving and how is that benefiting you?** Adjust is solving the challenge of optimizing advertising budgets while attribution and performance evaluation—especially on iOS—have become increasingly difficult. By providing products that make these complex areas more transparent, Adjust enables marketers to make better, data-driven decisions. In addition, having access to a team with some of the deepest expertise in the industry allows for discussions that go beyond the role of a measurement provider and extend into broader marketing strategy, which is highly valuable for my work. ### 43. Creative Metrics Mastery with Adjust **Rating:** 4.0/5.0 stars **Reviewed by:** Huyen L. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Adjust?** I use Adjust to review creative metrics, which are signals for creating creative videos. Adjust provides Creative Analytics metrics, which tell me exactly which videos are bringing in real users and which are just generating fake clicks. I can tag each Creative Asset individually and create multiple videos with different elements, and Adjust will indicate which is most effective. I particularly like the LTV (lifetime value) feature, as it measures the LTV of users from each video. Based on Cohort Analysis, Adjust helps assess user quality and lifecycle, informing when to replace creatives. The initial setup of Adjust was easy, taking only 3-5 minutes to link partners. **What do you dislike about Adjust?** I think the biggest problem is the high cost and the difficulty of installation for beginners. Additionally, there's the access control issue; even for an editor like me, it's very restrictive if I want to view more in-depth sections of the dashboard. **What problems is Adjust solving and how is that benefiting you?** I use Adjust to assess creative video performance, identifying genuine user engagement over fake clicks. It lets me compare asset variations, and its LTV metrics help in evaluating user quality and lifecycle for strategic creative updates. ### 44. Superb Tool for Campaign Optimization and Scaling **Rating:** 5.0/5.0 stars **Reviewed by:** Ha H. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Adjust?** Adjust remains a powerhouse because of its lightning-fast Real-Time Data and Seamless Network Aggregation. It eliminates data silos by unifying fragmented metrics from dozens of networks (like Meta, TikTok, and Google) into a single, standardized dashboard via Datascape. This allows for "Apple-to-Apple" comparisons in seconds. Furthermore, its Real-Time Callbacks and instant fraud prevention ensure that your optimization happens the moment a conversion occurs, giving you a massive edge in scaling campaigns efficiently across multiple platforms. **What do you dislike about Adjust?** While Adjust is elite, it could improve in UI simplicity for beginners, loading speeds for massive datasets during peak hours, and pricing flexibility for smaller startups. Better synchronization between their fast-moving product updates and technical documentation would also greatly benefit developers. **What problems is Adjust solving and how is that benefiting you?** I use Adjust to monitor campaign metrics like spend and revenue, optimizing my campaigns. It scales campaigns efficiently, provides precise attribution, prevents fraud, and offers unified ROI insights and privacy-ready tracking, making it invaluable for both insights and real-time optimization challenges. ### 45. Highly Dependable Attribution with Reliable Data and Smooth Integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Dung P. | Business Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Adjust?** Adjust is highly dependable for attribution and fraud prevention. The data is reliable. The interface is user-friendly, and integrations with major platforms like Meta, Google, and TikTok work smoothly. Cohort reporting and event tracking are simple to set up and very effective for optimization. **What do you dislike about Adjust?** More advanced features such as Callbacks can be quite complex and not very beginner-friendly. The dashboard could offer more flexibility for custom reporting, and some data such as SKAN comes with delays. Pricing may also be a challenge for smaller teams. **What problems is Adjust solving and how is that benefiting you?** Adjust helps solve cross-channel attribution and performance measurement. It allows us to see which campaigns actually deliver value, not just installs. For example, we identified a channel with low-cost installs but weak conversion rates, while another had a higher CPI but stronger LTV. This insight helped us shift budget more efficiently and improve ROAS. It also helps detect fraudulent activity early, reducing wasted spend. ### 46. Raw Data Exports and SKAN 4.0 Tools That Make Adjust a UA Powerhouse **Rating:** 5.0/5.0 stars **Reviewed by:** Van L. | Program Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2026 **What do you like best about Adjust?** Here are specific things: 1. Zero-Friction Raw Data (The ROI Secret) As someone focused on ROI scaling, you know that dashboard aggregates only tell half the story. The Adjust Advantage: They provide real-time callbacks and raw data exports without the "data tax." Why it matters for you: You can pipe this data directly into your internal systems to calculate true LTV or stitch together cross-platform journeys (Google/TikTok/Meta) without jumping through hoops. 2. Superior SKAN 4.0 Management Since you mentioned SKAN tracking for iOS as a strength, Adjust’s Conversion Value (CV) Manager is a game-changer. The Adjust Advantage: It allows you to map your 64 conversion values with extreme granularity. You can set up "Revenue" or "Event" buckets that help you identify high-value users in that critical 24–48 hour window. The "Analyst" Perk: They offer a "Predict" feature that uses machine learning to forecast the success of an iOS campaign before the full SKAN postback period ends, letting you scale or kill budgets faster than the competition. 3. "Datascape" for Cross-Platform Performance Managing Google, TikTok, and Meta simultaneously is a juggle. The Adjust Advantage: Their Datascape dashboard is significantly more flexible than AppsFlyer's reporting. You can pull in cost data from all platforms and overlay it with attribution data in a single, customizable view. The Win: It eliminates the need to manually export CSVs from three different ad managers just to see your daily spend vs. return. 4. Pricing Transparency (Your Goal) You mentioned looking for a cheaper price plan than AppsFlyer. The Adjust Advantage: Adjust typically offers a more predictable "per-install" or "per-event" pricing structure. They don't "nickel and dime" you for every additional feature, which makes it much easier to forecast your tracking costs as you scale your UA spend. **What do you dislike about Adjust?** Here is what most UA Specialists find frustrating about Adjust in 2026: 1. The "Clunky" UI & Steep Learning Curve While Adjust is "enterprise-grade," its interface often reflects that. The Issue: Compared to newer, leaner tools (like Singular or even AppsFlyer’s recent updates), Adjust’s dashboard can feel heavy and slow. Customizing reports in Datascape can be unintuitive for new users. Impact for you: You might find yourself spending more time "fighting the dashboard" to get a specific view than actually analyzing the data. It requires a significant "ramp-up" period. 2. Conflict of Interest (The AppLovin Factor) This is a frequent topic in the UA community. Adjust was acquired by AppLovin (a major ad network/gaming giant). The Issue: Since AppLovin is both an ad network and the owner of your measurement tool, some analysts worry about "data bias" or a conflict of interest in how attribution is weighted toward AppLovin’s own inventory. Impact for you: If a large portion of your budget is on AppLovin/Ironsource, you have to be extra diligent in auditing your data to ensure impartiality. 3. Setup Complexity for Events & SKAN Adjust offers great flexibility, but that comes with a "configuration tax." The Issue: Setting up your Event Schema and Conversion Value (CV) mapping for SKAN 4.0 is more manual and technical in Adjust than in competitors like Airbridge or Branch. Impact for you: If your dev team isn't high-touch, or if you change your event structure frequently, the re-integration and re-mapping process can be a bottleneck for your scaling efforts. **What problems is Adjust solving and how is that benefiting you?** As a UA Specialist and Performance Analyst with over 3 years of experience, here is how I view Adjust solving my daily problems and driving my ROI: 1. Solving the "Data Silo" Problem The Problem: I manage Google, TikTok, and Meta Ads simultaneously. Without a central hub, I’m stuck jumping between dashboards, manually deduplicating conversions, and guessing my true cross-platform spend. How it benefits me: I use Adjust as my Single Source of Truth. By integrating all my paid platforms into Datascape, I can see my aggregate ROI in one place. This allows me to move budget from a stagnating TikTok campaign to a high-performing Google Ads set in real-time, based on unified data. 2. Solving the "SKAN Uncertainty" Problem The Problem: Scaling on iOS since Apple's privacy changes has been a nightmare. Delayed postbacks and limited conversion values make it hard for me to know which creative is actually driving high-value users. How it benefits me: I leverage my strength in SKAN tracking using Adjust’s Conversion Value Manager. I can map complex schemas (revenue + events) that help me identify "whales" in the first 24 hours. I also use their predictive modeling to forecast LTV, which gives me the confidence to scale my iOS budgets while others are still playing it safe. 3. Solving the "Optimization Burnout" Problem The Problem: I don’t want to spend my life manually killing "zombie" campaigns or adjusting bids every hour to hit my ROI targets. How it benefits me: I set up Automation Rules within Adjust. If a campaign's ROI falls below my target threshold on any platform, Adjust automatically pauses it or alerts me. This frees me up to focus on high-level strategy and creative testing rather than tedious manual maintenance. 4. Solving the "Data Ownership" Problem The Problem: Many MMPs charge a "tax" for me to access my own raw data or limit how far back I can look, which kills my long-term LTV analysis. How it benefits me: I get unrestricted raw data access through callbacks. This is vital for me because I pipe this data into my own BI tools to build custom attribution models. I own the data, which means I can prove the exact ROI of every dollar I spend to my stakeholders without extra "premium" fees. 5. Solving the "Budget Leakage" Problem The Problem: Ad fraud (SDK spoofing, click injection) on platforms like TikTok can eat up to 20% of my budget if I’m not careful, inflating my CPI and ruining my ROI. How it benefits me: I use Adjust's Fraud Prevention Suite to proactively reject fake installs. This ensures I only pay for real users. Because my data stays "clean," my performance analysis is more accurate, and I can scale with the certainty that my growth is genuine. ### 47. Helpful for ROAS and Cohort Analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2026 **What do you like best about Adjust?** What I like best about Adjust is that it helps me focus on ROAS, which is the most important metric in my UA work. I usually evaluate ROAS through CPI and LTV, because that gives me the clearest view of campaign quality. With cohort-based reporting, I can quickly compare user acquisition cost with the value users generate after install from both ads and IAP. This makes it much easier for me to assess campaign efficiency and decide whether a campaign is worth scaling. **What do you dislike about Adjust?** What I do not like about Adjust is that cohort metrics are currently split into separate columns. For example, if I want to quickly review performance across a wider range such as Day 1 to Day 120, I have to select many individual columns instead of viewing that full range in a simpler way. This makes the reporting workflow slower and less convenient, especially when I want to analyze cohort performance quickly. I would prefer a more flexible cohort report where I can just choose the full day range I want and view it in one consistent format. **What problems is Adjust solving and how is that benefiting you?** Adjust helps me solve the problem of measuring real campaign quality, not just install volume or CPI. In my UA work, I need to compare CPI with LTV to know whether a campaign is truly worth scaling. With cohort-based reporting for both ad revenue and IAP, Adjust makes that process much easier. It helps me quickly understand whether acquired users are generating enough value over time, which leads to better optimization and more confident budget decisions. ### 48. Unified Datascape View for Real-Time ROAS Across 10+ Ad Networks **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Adjust?** The most valuable aspect for us is the Datascape visualization. It gives us one unified place to compare performance across 10+ ad networks, so rather than spending hours pulling together CSV files, we can see real-time ROAS at a glance. Another unexpected benefit has been the Fraud Prevention Suite. It flagged “click injection” early and has helped us save roughly 10–15% of our monthly budget. The dashboard does come with a learning curve, but once you’re through the initial setup, the technical support team makes it much easier to navigate and use day to day. Easy to integrate and use it daily. **What do you dislike about Adjust?** Sometimes the sheer volume of metrics in the Datascape can be overwhelming because many share similar names but have different underlying logic **What problems is Adjust solving and how is that benefiting you?** Adjust primarily solves the problem of data fragmentation and attribution uncertainty. Before using it, we struggled to reconcile conflicting data from multiple ad networks. ### 49. Granular Insights and an Intuitive Dashboard with Easy SDK Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Quoc H. | Backend Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2026 **What do you like best about Adjust?** Adjust provides incredibly granular data and a very intuitive dashboard. I really appreciate how easy it is to integrate their SDK, and the overall setup feels straightforward. **What do you dislike about Adjust?** One downside is that some API requests fail without giving any clear details about what went wrong. More descriptive error messages and logs would make it easier to pinpoint the cause and fix issues more quickly. **What problems is Adjust solving and how is that benefiting you?** As a backend developer, I’ve found that Adjust reduces the complexity of event tracking and attribution thanks to its robust SDK. It addresses the challenge of syncing user data between our servers and marketing platforms by supporting reliable S2S (Server-to-Server) events, which has saved us significant development time that would otherwise have gone into building and maintaining a custom tracking infrastructure. ### 50. Best MMP Tracker For Your Bussiness **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Adjust?** Adjust has become the backbone of our user acquisition strategy. While many tools provide data, Adjust provides clarity. It effectively bridges the gap between fragmented marketing channels and our internal ROI goals. Key Features & Workflow Improvements Unified Multi-Channel Dashboard: One of the biggest value-adds is the ability to integrate dashboards from numerous distribution channels into a single view. Instead of logging into multiple platforms to track performance, I can monitor everything in one place. This consolidation has saved our team countless hours each week and allowed us to make real-time adjustments that significantly boost the ROI of each individual channel. Measurement & UI/UX: The dashboard is remarkably intuitive. The recent UI updates make navigating through complex cohort data much faster. I frequently use the Pulse feature for a quick health check on my KPIs without diving into deep spreadsheets. Integrations: Their ecosystem is vast. Linking Adjust to our Apple Search Ads and Meta campaigns was seamless. The partner marketplace allows for "plug-and-play" integration with almost every major ad network we use. Performance & ROI The platform is rock-solid with near-zero downtime. While the pricing is premium, the ROI is justified by the precision of the attribution. Knowing exactly which creative drove a high-LTV user allows us to scale with confidence. Support & Technical Guidance The support team is exceptionally fast and responsive. They have been instrumental in resolving complex queries regarding data synchronization and mapping various data sources. Their expertise in verifying data accuracy has given us full confidence in the numbers we report. **What do you dislike about Adjust?** Steep Learning Curve: Adjust is a powerhouse, but it can be overwhelming for beginners. If you’re trying to figure it out on your own without prior MMP experience, the sheer volume of features and technical jargon can be daunting. It’s definitely not a "plug-and-play" tool for those without a technical background. Granular Reporting Setup: While the data is powerful, setting up highly customized reports or specific event triggers can sometimes feel a bit rigid. It requires a very precise setup in the SDK, meaning any mistake during the initial integration can be a headache to fix later. Pricing for Small Apps: The cost is geared more towards mid-to-large enterprises. For small startups with limited budgets, the entry barrier might be a bit high compared to some lighter, cheaper alternatives. **What problems is Adjust solving and how is that benefiting you?** Before using Adjust, our marketing data was fragmented across nearly 10 different ad networks. We struggled to identify which specific campaigns were actually driving high-quality users versus those just generating "hollow" clicks. Manually exporting CSVs and mapping data from Facebook, Google, and Apple Search Ads took hours every day, and even then, we couldn't trust the accuracy due to double-counting issues. ## Adjust Discussions - [How does adjust work?](https://www.g2.com/discussions/how-does-adjust-work) - 1 comment - [What is adjust tool?](https://www.g2.com/discussions/what-is-adjust-tool) - 1 comment - [View Adjust pricing details and edition comparison](https://www.g2.com/products/adjust/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-16+17%3A10%3A42+-0500&secure%5Bsession_id%5D=621f24df-4265-481d-917d-3175c5bf13a5&secure%5Btoken%5D=8202c2121cedf851bfca22bb8d3e33a68d9ea82b16a3b3de24292e27095c296e&format=llm_user) ## Adjust Integrations - [Ads Manager](https://www.g2.com/products/ads-manager/reviews) - [Amazon Advertising](https://www.g2.com/products/amazon-advertising/reviews) - [Amazon Advertising](https://www.g2.com/products/advertising-spire-amazon-advertising/reviews) - [Amazon S3 Glacier](https://www.g2.com/products/amazon-s3-glacier/reviews) - 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Icon Testing - Screenshot Testing - App Store Page Design & Preview - Keyword Tools - Reviews & Ratings - Keyword Localization - Conversion Rate Benchmarks **Trading** - Keyword Tracking - Refund Management - Integrations **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Reporting & Alerts** - Reports and Dashboards - Traffic Source Reporting - Featured App Alerts - Alert Delivery **Threat Detection** - Account Alerts - Threat Detection - IP Address Monitoring - Rules **Platform Data** - Uninstall Metrics - Retention Metrics - Analytics Dashboard - Cross-channel insights - Custom Dashboards - Data Segmentation **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking **Competition Monitoring** - Timeline - Store Performance - Financial Analysis - Category Ranking **Platform Additional Functionality** - Integrations - Organic Keyword Protection - App Suggestions **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - App Store Optimization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Adjust Alternatives - [Kochava](https://www.g2.com/products/kochava/reviews) - 4.1/5.0 (131 reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (759 reviews) - [Singular](https://www.g2.com/products/singular/reviews) - 4.5/5.0 (501 reviews)