Last updated on Jul 28, 2026
Adjust offers 3 pricing editions, starting at $0. Adjust pricing tiers are designed to support different usage levels and team sizes. Adjust also offers a free trial. Higher-tier plans are available via direct consultation with the vendor. Compare the Adjust pricing table below to figure out the best fit for your needs.
*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller.
Yes. According to G2 data, Adjust offers a free plan with limited features. Users can upgrade to paid plans for additional capabilities. Visit the seller's official pricing page to compare plan options and features.
Adjust's pricing structure best serves mid-market mobile-first companies running multi-channel user acquisition across gaming, fintech, and marketing verticals, which dominate G2 reviewer demographics. G2 reviewers from mid-market firms in computer games and financial services consistently report strong ROI from cohort analysis, ROAS tracking, and fraud prevention. The free Base tier suits independent developers or early-stage apps testing attribution under 1,500 monthly installs. Adjust's Core tier fits growth-stage teams needing fraud prevention and audience tools. Enterprise pricing targets large publishers requiring SLA-backed support and volume discounts. G2 reviewers from small businesses frequently note pricing pressure at scale, making Adjust less accessible for budget-constrained startups.
Adjust's free Base tier supports up to 1,500 monthly attributions with email support only, covering core attribution, deep linking, Datascape dashboards, unlimited raw data access, and iOS 14.5+ measurement. Adjust's paid Core and Enterprise tiers unlock the features G2 reviewers cite most for scaling: fraud prevention suite, audience segmentation, subscription measurement, web attribution, CTV AdVision, campaign automation, SpendWorks, InSight incrementality, and multilingual support across 25 languages. G2 reviewers specifically highlight fraud prevention and TrueLink deep linking as critical paid-tier capabilities. Enterprise adds dedicated support, SLA guarantees, and deep volume discounts. Both paid tiers require contacting Adjust for custom pricing.
Adjust is widely regarded as a premium investment that delivers strong ROI for mid-market and enterprise mobile marketers, though G2 reviewers consistently flag pricing as a barrier for smaller teams. The overwhelming majority of G2 reviews rate Adjust 4.5 to 5 stars despite frequent cost complaints, signaling high satisfaction relative to price for teams that fully utilize its attribution accuracy, fraud prevention, and Datascape reporting. G2 reviewers switching from AppsFlyer cite Adjust as more cost-effective with comparable features. However, G2 users from small businesses and startups repeatedly note that the per-attribution pricing model becomes expensive at scale, making value highly dependent on install volume and feature utilization depth.
The AM support team is very enthusiastic and punctual. Review collected by and hosted on G2.com.
The price is a bit high compared to our budget and not very flexible. Review collected by and hosted on G2.com.
Adjust provides an extremely clear view of the acquisition funnel, from installation to custom events like lead, public servant, INSS, and M0. The quality of attribution is far superior to what I've used before, especially in multichannel campaigns (Meta, Google, TikTok, and WebApp). The interface is intuitive, cohort reports are very comprehensive, and the use of dynamic tokens greatly aids in dashboard granularity. The stability of the API is another strong point: we managed to integrate with Looker Studio, Supermetrics, and n8n without crashing. The user timeline is one of the most useful features — it makes it much easier to evaluate each client, validate the order of events, and cross-reference with paid media to understand the real quality of acquisition. Review collected by and hosted on G2.com.
The visualization of custom events could still be more intuitive, especially for those working with many types of leads and different classifications (such as public servant, INSS, CLT, federal, judiciary, etc.). The advanced settings part relies heavily on support, and some integrations are not as plug-and-play as advertised. In some scenarios, the latency of sending data to BI or external tools could be lower. Additionally, the initial setup process requires more technical knowledge than the average MMPs. Review collected by and hosted on G2.com.
