Adjust Pricing Overview

Yes. According to G2 data, Adjust offers a free plan with limited features. Users can upgrade to paid plans for additional capabilities. Visit the seller's official pricing page to compare plan options and features.

Adjust's pricing structure best serves mid-market mobile-first companies running multi-channel user acquisition across gaming, fintech, and marketing verticals, which dominate G2 reviewer demographics. G2 reviewers from mid-market firms in computer games and financial services consistently report strong ROI from cohort analysis, ROAS tracking, and fraud prevention. The free Base tier suits independent developers or early-stage apps testing attribution under 1,500 monthly installs. Adjust's Core tier fits growth-stage teams needing fraud prevention and audience tools. Enterprise pricing targets large publishers requiring SLA-backed support and volume discounts. G2 reviewers from small businesses frequently note pricing pressure at scale, making Adjust less accessible for budget-constrained startups.

Adjust's free Base tier supports up to 1,500 monthly attributions with email support only, covering core attribution, deep linking, Datascape dashboards, unlimited raw data access, and iOS 14.5+ measurement. Adjust's paid Core and Enterprise tiers unlock the features G2 reviewers cite most for scaling: fraud prevention suite, audience segmentation, subscription measurement, web attribution, CTV AdVision, campaign automation, SpendWorks, InSight incrementality, and multilingual support across 25 languages. G2 reviewers specifically highlight fraud prevention and TrueLink deep linking as critical paid-tier capabilities. Enterprise adds dedicated support, SLA guarantees, and deep volume discounts. Both paid tiers require contacting Adjust for custom pricing.

Adjust is widely regarded as a premium investment that delivers strong ROI for mid-market and enterprise mobile marketers, though G2 reviewers consistently flag pricing as a barrier for smaller teams. The overwhelming majority of G2 reviews rate Adjust 4.5 to 5 stars despite frequent cost complaints, signaling high satisfaction relative to price for teams that fully utilize its attribution accuracy, fraud prevention, and Datascape reporting. G2 reviewers switching from AppsFlyer cite Adjust as more cost-effective with comparable features. However, G2 users from small businesses and startups repeatedly note that the per-attribution pricing model becomes expensive at scale, making value highly dependent on install volume and feature utilization depth.