I like how easy it is to customize dashboards and write queries to get the reports and insights our company is looking for. Review collected by and hosted on G2.com.

While Brandwatch is an overall powerful and reliable tool that delivers exceptional depth for social media management, there are a few areas with room for growth. The user interface can occasionally feel a bit fragmented between its listening and publishing features, and secondary integrations like Instagram Reels or TikTok occasionally hit API limits that require minor manual workarounds. Additionally, while the Iris AI insights are a great baseline, the sentiment analysis sometimes misses context like sarcasm, requiring periodic fine-tuning. Overall, it is a high-value platform, though streamlining the user experience, onboarding speed, and pricing flexibility for smaller teams would make it even better. Review collected by and hosted on G2.com.

I find this tool really helpful for managing a range of clients. Being able to share content plans externally has been especially useful, as it makes it easy for clients to review the content and leave comments. Review collected by and hosted on G2.com.

I think it would be really nice if with the external content plans that we could brand these up with logos. Review collected by and hosted on G2.com.

The ability to get insights from keywords and organize by sentiment and volume on key terms. Review collected by and hosted on G2.com.

The sentiment tracking can be wonky, I disagree with some of the ways they are marked. The AI tools are helpful in generating summaries. The UI is intuitive, the integrations with all platforms are helpful. Account managers are proactive with support. Review collected by and hosted on G2.com.

It's easy to connect all you social media and manage the content planning. It saves times. Review collected by and hosted on G2.com.

Ther'e no app for smatphone as far as I know, which would be be great since I'm not always at the office Review collected by and hosted on G2.com.

I love how Brandwatch Social Media Management keeps all feedback organized, which is really helpful. It saves me a bunch of time since it can schedule posts for me on Instagram, Facebook, and TikTok. What I like most is how easy it is to see all of my clients' content in one place and how easy it is to keep their feedback and approvals organized. The calendar view lets me see all of the posts going out on a certain day, which helps me and the clients stay organized. It's nice to be able to check that all of my clients' posts went out on a certain day. Plus, the fact that I can do engagement in Brandwatch is a game changer. Managing all of my clients and their posts and engagement in one place is really convenient. The initial setup of Brandwatch was pretty easy since it's intuitive, and it took me about a week to fully understand the software and feel 100% comfortable using it. Review collected by and hosted on G2.com.

The only thing that bothers me sometimes is the channels will disconnect and then I have to reconnect my clients Instagrams or Facebooks to Brandwatch which can be time consuming. I think that if Brandwatch could just make sure that the accounts stay connected would be great, unless of course the client changes their password or something then you need to reconnect -- I understand that. But randomly disconnecting is a bit frustrating Review collected by and hosted on G2.com.

I like that comment checks are easy and centralized with Brandwatch Social Media Management, making it unnecessary to log into different accounts. I also find the Listen feature cool as it adds value as an offering to clients. Review collected by and hosted on G2.com.

I think the whole platform is behind. The scheduling tool is awful and we will not stay on if it's not improved. There are slow upload speeds, limited sizes, and it's not up to date with platform requirements. It has a limited capacity to post, can't cross-schedule, posts fail to go live for no reason, and when they are rescheduled they work so it's just errors everywhere. LinkedIn doesn't have a native button for carousels. You should look at Metricool as an example of a good scheduler. Also, it's so expensive, and the initial setup was not easy or clear. Review collected by and hosted on G2.com.

I love the tags & categories management and the easiness to create customizable reports with Brandwatch Social Media Management. It helps me diversify our creative assets and makes it easy to schedule and organize our publications. The initial setup was very easy and enjoyable. Our decision to switch to Brandwatch Social Media Management was driven by the aim to have a one-in-all platform, especially since we already had Consumer Research with Brandwatch. The customer service and the overall positive experience with the platform were also incentives. Review collected by and hosted on G2.com.

The main limitation at the moment is the fact that the published does not support the X Premium feature that allows us to publish posts longer than 250 characters. Another limitation is the fact we are not able to publish across several platforms in one single action. Review collected by and hosted on G2.com.

I really like the seamless ability to cut time by posting to multiple accounts at once. It's one of the most time-efficient aspects that saves a lot of time in the long run, letting me spend more time on making quality content. I also really like the interface; it's very clearly laid out with different sections that allow me to easily check scheduled and published content without confusion. The initial setup was very easy and seamless—no errors at all—and it happened within minutes. Altogether, these features help me offload my cognitive capacity, knowing that posting is done for me in an autonomous manner, so I can focus on creating engaging content. Review collected by and hosted on G2.com.

I think the login process is a very tightly timed login process, and once I log in and then pass that timer, I often have to restart or I run into an error. Review collected by and hosted on G2.com.

I like the view of the calendar, and it makes comment checks a lot easier. Scheduling is something I value as it saves a lot of time manually posting. Review collected by and hosted on G2.com.

I don't love a lot to be honest, I think Brandwatch Social Media Management causes more issues than it solves problems. Scheduling is extremely tedious because you have to manually select a channel and platform for every single post instead of cross posting on platforms. There are also a lot of issues with video and image formats and dimensions that we haven't had with other scheduling tools. You also have to scroll all the way through the measure dashboard of your report before you export it, otherwise data hasn't loaded in the exported PDF. Brandwatch was expected to be faster with scheduling and more reliable for reporting, but it's actually way longer and way more expensive. The initial setup was too complicated, and the initial calls felt kind of pointless. Review collected by and hosted on G2.com.

The UI for many of the suites is pretty easy to learn and understand. This has helped the broadening rollout from my team feeling comfortable and empowered to leverage. Review collected by and hosted on G2.com.

I've still had issues getting all the suites to live in one place. I have a couple links that I must use in order to access instead of everything just being in one place. Getting more specific to platform tools, mentions are often something I look at for social listening. When clicking on specific points on the trended chart, BW ranks the topics but it doesn't state what the criteria for those rankings are. I initially thought it was pure reach from that post but I've seen several instances of that not being the case. Would love to get more clarity around how the tool is creating that hierarchy. Review collected by and hosted on G2.com.