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Social Media Suites reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Social Media Suites for Medium-Sized Businesses

    Products classified in the overall Social Media Suites category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Social Media Suites to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Social Media Suites category.

    In addition to qualifying for inclusion in the Social Media Suites category, to qualify for inclusion in the Medium-Sized Business Social Media Suites category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

    Top 10 Social Media Suites for Medium-Sized Businesses

    • Semrush
    • Hootsuite
    • Sprout Social
    • Reputation.com
    • Meltwater
    • Falcon.io
    • Zoho Social
    • Sprinklr Modern Engagement
    • Socialbakers
    • Sendible

    Compare Medium-Sized Business Social Media Suites

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (1,002)4.5 out of 5
    Entry Level Price:$0

    Semrush is an online visibility management and content marketing SaaS platform that enables businesses to optimize their online presence across all key channels. Semrush data and insights are trusted by 6,000,000 marketing professionals and over 1000 top media outlets worldwide. With more than 50 tools within the software, data for more than 140 countries, integration with Google and task management platforms, Semrush is now must-have software for digital marketing teams across the world.

    (2,974)4.1 out of 5
    Optimized for quick response
    Entry Level Price:$29* / month

    Hootsuite is the most widely used social media management platform, loved by over 18 million people worldwide and trusted by more than 800 of the Fortune 1000. Our brand promise is to empower all organizations–large and small–to strategically grow their brand, business and customer relationships with social. Our platform brings together your social networks and integrates with over 200 business applications. It’s the one place to build customer relationships, listen to the needs of the market a

    (1,414)4.3 out of 5
    Entry Level Price:$99 month per user

    Sprout Social’s all-in-one social management solution empowers our customers to do more with their social media strategy. Better connect with audiences, streamline publishing workflows, collaborate in real time and turn social data into meaningful insights—at scale.

    (483)4.4 out of 5
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    Reputation.com delivers the category-leading Online Reputation Management platform for large, multi-location enterprises. We help companies monitor and improve online ratings and reviews, improve customer experience, and drive traffic, visits and revenue. RANK HIGHER in local searches, maps and directories. SURVEY customers to get more positive REVIEWS. Boost your STAR RATINGS across all the top sites. Build and analyze SOCIAL engagement in your online communities. Get actionable insights and c

    (832)3.7 out of 5
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    Meltwater, a pioneer of media intelligence, gives businesses the information advantage they need to stay ahead. More than 30,000 companies use Meltwater’s media intelligence to stay on top of billions of online conversations and extract relevant insights to strategically manage their brands. With nearly 20 years of experience analyzing data, Meltwater is dedicated to personal, global service built on the local expertise of 60 offices across six continents. Our clients can monitor media coverag

    (631)4.1 out of 5
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    A platform for social media monitoring, engaging, publishing, analytics and managing customer data. Falcon enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform. It allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services.

    (2,074)4.5 out of 5
    Entry Level Price:Free

    Zoho Social is a complete social media management platform for businesses & agencies. It helps you schedule posts, monitor mentions, create custom dashboards, and more. Zoho Social is from Zoho.com—a suite of 40+ products trusted by over 40 Million users. It includes a powerful set of features—such as, the Publishing Calendar, Bulk Scheduler, and Repeat Post—to empower you with all the social media publishing tools that your business needs. The monitoring capabilities help you track releva

    (697)4.0 out of 5
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    Sprinklr (@Sprinklr) is the world’s first Unified Front Office for Modern Channels. We help brands execute marketing, advertising, research, care and engagement initiatives across all modern channels. This includes: 23 social channels, 11 messaging channels and hundreds of millions of forums, blogs, review sites, and news sites. Sprinklr’s AI-based platform, with a unified codebase, is deployed as a single global instance for each customer in order to drive collaboration and reduce silos across

    (113)4.2 out of 5
    Entry Level Price:from $200 per Month

    Socialbakers is the first AI-powered social media marketing suite for brands and agencies of all sizes. We empower our clients with the largest dataset in the industry and advanced tools for easy and successful top of the funnel marketing: Content Intelligence Create content that gets people talking by analyzing engagement across social. From content creation to execution - work smarter and faster. Social Media Management Use AI to optimize how you manage social media. Find the right influenc

    (693)4.5 out of 5
    Optimized for quick response
    Entry Level Price:$29 / month

    Sendible is the leading social media management platform for agencies looking to manage social media more effectively for their clients. The Sendible platform brings all your social networks together into a centralised hub and is the easiest way to execute a winning social media strategy for multiple brands at scale. Positioned as a productivity tool for agencies, you can be certain that your team will save hours of time! With powerful social media engagement, monitoring, publishing, lead gen

    (539)4.5 out of 5
    Entry Level Price:$99 / month

    Agorapulse is a social media management platform that enables agencies, businesses and marketers to manage all their social media messages, schedule and publish content, identify key influencers, monitor social channels, and get stunning reports all in one easy-to-use dashboard. Agorapulse currently supports Facebook, Twitter, Instagram, LinkedIn, and YouTube. Here are six features that customers love most about Agorapulse. 1 - Social Media Inbox for each account with real time tracking of in

    (249)4.2 out of 5
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    NetBase Quid is the next generation consumer and market intelligence platform, delivering contextual insights to reveal business trends, connect with consumers, and understand the story behind competitors and the market. The platform uses advanced artificial intelligence to process billions of indexed resources across all forms of structured and unstructured data, empowering our brand, agency and consulting services customers to make smart, data driven decisions accurately, quickly and efficien

    (293)4.7 out of 5
    Entry Level Price:$59 Monthly

    eclincher platform is built for companies who are looking for an intuitive yet powerful solution to manage their brand reach, reputation and growth online. Popular features include: suggested content & free media assets, live inbox to interact across all channels / message types, post editing, scheduler & visual calendar, post boost, monitoring with live feeds, smart queues & auto posting, analytics & reports, team collaboration & workflows, mobile app. And, a 24/7 support th

    (119)4.3 out of 5
    Optimized for quick response

    SOCi is an award-winning platform built specifically for "next-level" multi-location marketers. Our customers include top brands and influencers like Ace Hardware, Sport Clips, and Anytime Fitness who have the impossible challenge of managing their digital presence across hundreds and thousands of locations. As central command for multi-location marketers, SOCi makes the impossible possible by enabling top brands and their locations to strengthen and scale their digital presence across limitless

    (169)4.7 out of 5
    Optimized for quick response

    Statusbrew is a Social Media Management platform that enables everyone to discover and engage with their audiences. Trusted by over 16 million users worldwide, Statusbrew bridges the gap between businesses and customers while making it convenient for Enterprises, Agencies, SMBs & Individuals of every scale to be most efficient with their Social Media Management. Stay in full control of all your social profiles on Twitter, Instagram, Facebook and LinkedIn with the complete suite of Social Me

    The world's leading Instagram marketing platform. Visually plan, schedule and analyze posts for Instagram, Facebook, Pinterest and Twitter. Save time, grow your following and drive engagement with features designed to help small businesses succeed.

    (170)4.2 out of 5

    Clarabridge Engage, formerly CX Social, enables brands to provide the best customer experience possible by listening, connecting, engaging and helping their customers via digital and social channels. By ingesting data from sources such as Facebook, Twitter, Instagram, SMS, Email, WeChat, forums, blogs, and messaging apps like WhatsApp, Engage analyzes conversations using Clarabridge’s best-in-class text analytics engine. With Engage, companies can leverage a single solution to read and respond t

    (264)3.5 out of 5
    Optimized for quick response

    Listen, engage, and publish using a powerful all-in-one social media marketing and management suite — and connect enriched social data to your marketing with sales and service.

    (306)4.5 out of 5
    Entry Level Price:$49 per month

    Fanbooster is part of the Traject suite of digital marketing tools built for agencies, enterprises, and in-house marketers. Featuring advanced scheduling, social monitoring, sophisticated analytics, one-click reporting, and more — Fanbooster by Traject helps you manage social media for your business or for your clients. Get started by signing up for a 14-day free trial today!

    (98)4.3 out of 5

    Oktopost is the only social media management platform architected for B2B enterprises. Using Oktopost, B2B marketers can easily publish content, engage with audiences at scale, and measure ROI-positive metrics. With a built-in employee advocacy platform, enterprise companies can empower their employees to amplify their social reach while positioning employees as thought leaders. Integrating natively with all the major marketing automation platforms, including Eloqua, Marketo, Pardot, and HubSp

    (130)4.2 out of 5

    Nuvi is a social analytics and customer experience management platform built on a proprietary language engine which listens with industry-leading accuracy. Nuvi helps you listen, plan, publish, engage, analyze, locate, review, and capture your way to better customer experiences.

    (89)3.8 out of 5

    Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers: Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform. Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels. Vault: Protect

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    Check out the G2 Grid® for the top Social Media Suites products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    Leaders
    High Performers
    Contenders
    Niche
    Sprout Social
    Hootsuite
    Khoros Marketing
    NetBase
    Sprinklr Modern Engagement
    Meltwater
    Clarabridge Engage
    Oktopost
    AgoraPulse
    Sendible
    Socialbakers
    Falcon.io
    Semrush
    NUVI
    Reputation.com
    Salesforce
    Fanbooster
    Zoho Social
    eclincher
    Statusbrew
    SOCi
    Later
    Market Presence
    Satisfaction

    Learn More About Social Media Suites

    What are Social Media Suites?

    As social media continues to grow, evolve, and influence people’s purchasing decisions, it has become more necessary than ever for companies to leverage social networks as a business tool. The usefulness of social media has expanded far beyond brand awareness—it is also a valuable asset for monitoring a company’s online reputation, responding to customer complaints or questions, generating leads, measuring engagement, tracking competitors, targeting advertisements, and more.

    To harness a powerful and multifaceted tool like social media, businesses require an equally powerful software. That’s where social media suites come in. Social media suites provide an all-in-one product designed to meet all aspects of a company’s social media needs. These versatile solutions offer any combination of at least three of the following features: social media management, social media monitoring, social media analytics, social media advertising, and social customer service.

    When evaluating new social media suite products, companies should consider their current social media strategies and compare the product’s features to their software needs. This will help an organization select the best and most cost-effective product for their business.

    Key Benefits of Social Media Suites

    • Respond instantaneously to customer inquiries and complaints
    • Follow brand mentions with live updates
    • Compile all of your company’s social media feeds into one centralized hub
    • Use paid social media marketing to reach new audiences
    • Monitor social analytics to reveal customer habits and interests
    • Track performance of social marketing campaigns
    • Identify and leverage key customers who are brand advocates
    • Stay up to date on competitors by tracking their social media footprint

    Why Use Social Media Suites?

    Social media represents a low-cost, high-potential opportunity for marketing a business’ product or service. Effective social media marketing can be an efficient way to increase word-of-mouth among your target audience and drive traffic to your website or place of business. With the surge in popularity of social networks as an avenue for advertising, social media suites have gained popularity as a flexible combination of tools necessary for social media marketing.

    Small businesses in particular have much to gain from the use of a social media suite. In small businesses, social media strategies are often executed by one person—perhaps by the business owner. They may not have the time or resources to dedicate to many different products. By offering a tool with multiple functions, social media suites have the potential to streamline an organization’s digital marketing efforts considerably, saving on software costs and training time.

    While many of the features offered by a social media suite can be found separately within specialized categories of social media software, the design of the social media suite platform lends itself to a few unique benefits.

    All-in-one platform — As previously mentioned, the main advantage in using a social media suite is the ability to execute a complete social media marketing strategy with a single product. From one centralized platform, a social media manager can view all of their company’s social network feeds, schedule and post content from multiple accounts, monitor social analytics, manage paid social ads, identify influencers and brand advocates, and communicate with customers.

    Brand presence — By combining social media management, monitoring, and advertising capabilities, social media suites allow companies to optimize their brand presence across platforms. If a business has multiple social media accounts, they can manage those accounts from the suite’s hub, monitor brand competition, and place ads or promote content. With the use of one tool instead of two or three, a business can improve their social media presence and brand recognition.

    Reputation management — Social media suites make it easy for companies to analyze and manage their online reputation. Staying on top of mentions and conversations about your company on social networks is key to maintaining a positive brand reputation. Marketers, customer service teams, and PR professionals can use social media monitoring and management tools to publicly respond to complaints, answer inquiries, and even thank customers for positive feedback.

    Who Uses Social Media Suites?

    Marketing and communications — The social media suite is an important tool for any digital marketer, social media manager, or community manager to have in their marketing toolbox. With the full set of features offered by a social media suite, marketers have everything they need to execute a complete social media marketing strategy right at their fingertips. These unique products help marketers manage their company’s social network accounts, schedule content, deploy ads, analyze the effectiveness of marketing campaigns, monitor their online presence, and more.

    Customer service — Customer service teams can also use social media suites the same way they might use social media monitoring tools or social customer service software. Any suite that offers these features enables customer support specialists to monitor customer complaints, criticisms, and queries across social networks. They can respond to positive or negative mentions, thereby improving customer engagement or de-escalating customer frustrations.

    Small businesses — As previously mentioned, small businesses have more to gain from social media suites than enterprise companies. In a small business, one person, or sometimes a very small team, will run all of the organization’s marketing efforts. By consolidating multiple social media marketing tools into one centralized platform, social media suites will have a positive impact on a small business’ bottom line.

    Kinds of Social Media Suites

    Free — Some social media suites offer a free option. While these products may have helpful features, they have downsides in comparison to their paid counterparts. These downsides often include a lack of in-depth analytics, a cap on users of the product, and a cap on the number of social media channels that can be synced to the product.

    When choosing a social media suite software, companies should consider the needs and scale of their organization. The features and benefits of a free tool may be the best option for small companies, while larger organizations may need a more powerful, paid tool for their social media needs.

    Tiered — Many social media suites have pricing tiers specifically targeted to small-business owners. While most offer packages that include a wide range of features at various price points, some also offer free trials or basic subscriptions that are free and can be used to test the platform. These free offerings can be an effective way of learning the platform and determining whether it can work for your business, but they are often limited to a single user and a limited feature set.

    After you successfully test the free subscription or use the trial period, you should upgrade to the package that provides the features you feel will help your business the most, depending on the price and your business’ social media marketing strategy.

    Social Media Suites Features

    Social media suite products provide at least three of the features listed below. Bundling products together into one social media suite provides a central hub for all of a company’s social media needs.

    Social media management — Most companies have more than one social media account. Social media management tools enable marketers to effectively post content across social networks. Instead of visiting each network individually to post content, they can use these management tools to write the message one time and schedule it to be posted on multiple accounts at the same time.

    Social media monitoring — Social media monitoring tools allow marketers to engage in social listening. With these features, they can look for trends, track brand competition, identify thought leaders or influencers, monitor their company’s social media reputation, and gain insight into customer sentiments and campaign effectiveness.

    Social Analytics — Social media analytics programs help measure marketing success. These tools make it simple and easy for marketers or social media managers to monitor and analyze their company’s social media performance with data visualizations and easy-to-understand reports. Marketers can then share this data with high-level decision makers to justify social media as an effective marketing tool.

    Social advertising — Paid social ads are an increasingly popular method for companies to promote their product or service. Social advertising makes it easy to ensure that your ad is reaching the right audience. In a social media suite, advertising features can include scheduling and placing ads, promoting or boosting posts, and analyzing the success of ad campaigns.

    Social customer service — It is becoming more and more common for brands to engage with their customers on social media. A social media suite with social customer service features will alert customer service or support teams when the company is mentioned on a social network. The user can then respond to positive or negative mentions, which helps improve brand reputation and customer loyalty.

    Potential Issues with Social Media Suites

    Changing strategies — One of the biggest advantages of using a social media suite is the ability to coordinate all social media activities through one centralized platform. However, this can also be a challenge for a marketing team that hasn’t developed a thorough marketing plan or needs to pivot on a strategy. If a company purchases a suite without social advertising functionality, then later decides to make social media advertising a key aspect of their marketing strategy, they will need to seek out a new software. To avoid this, companies should consider their long-term social media marketing strategy and purchase the platform that will best suit their current and future needs.

    Multiple users — Depending on the social media suite or the product’s subscription package, some software have limits on the number of team members who can access the software. Small teams and organizations do not need to pay as close attention to this feature; however, larger companies may need many users on their social media suite. Purchasing multiple seats for a product will likely increase the cost of the subscription. To prevent paying more than you need to, consider how many users in your company will need to monitor your social media suite product before making a buying decision.