Hootsuite
Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features > Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. > Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. > Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. > Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box.
Average Rating: 4.3/5.0
Total Reviews: 7,404
How Do G2 Users Rate Hootsuite?
- Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.1/10)
- Quality of Support: 8.2/10 (Category avg: 9.1/10)
- Ease of Use: 8.6/10 (Category avg: 9.0/10)
- What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)
Who Is the Company Behind Hootsuite?
- Seller: Hootsuite
- Company Website:
- Year Founded: 2008
- HQ Location: Vancouver, BC
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Twitter: @hootsuite
6,164,377 Twitter followers -
LinkedIn® Page: www.linkedin.com
1,763 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Social Media Manager, Marketing Manager
- Top Industries: Marketing and Advertising, Non-Profit Organization Management
- Company Size: 59% Small, 29% Medium
What Do G2 Reviewers Say About Hootsuite?
AI-generated summary from verified user reviews
Pros
- Users love the advanced post scheduling features of Hootsuite, allowing for efficient planning across multiple platforms.
- Users love Hootsuite's advanced scheduling, allowing for effective post planning and maximizing engagement across multiple platforms.
- Users appreciate the ease of use of Hootsuite, enjoying efficient posting and a clean, reliable interface.
- Users value Hootsuite for its time-saving features that streamline social media management across multiple platforms effortlessly.
- Users value the centralized management of Hootsuite, streamlining social media account management efficiently.
Cons
- Users find the limited features of Hootsuite frustrating, especially regarding Instagram feed layout and untagged mentions.
- Users find Hootsuite too expensive and suggest more pricing options for small businesses to enhance accessibility.
- Users find Hootsuite's high pricing restrictive, with fewer features available at lower-tier plans than before.
- Users experience linking issues with Instagram, affecting DM automation and overall integration within Hootsuite.
- Users find the missing features in Hootsuite limit their automation and integration capabilities, complicating their social media management.
What Are Recent G2 Reviews of Hootsuite?
"Easy-to-Use Platform with Helpful Insights and Smooth Integrations"
Rating: 4.5/5.0 stars
— Annie P.
"Simplifies Social Media with Intuitive Interface"
Rating: 4.5/5.0 stars
— Nathan I.
What Are G2 Users Discussing About Hootsuite?
- How is Hootsuite helping businesses manage their social media presence more effectively and efficiently? - 2 comments
- How is Hootsuite being used to enhance operational efficiency and user experience in its specific field? - 1 comment
- What is Hootsuite used for? - 2 comments
- What is Hootsuite Social Advertising used for? - 1 comment
- What do you get with free Hootsuite? - 4 comments










