Sprinklr Social Pricing Overview

Sprinklr Social has introduced several useful updates that make managing social campaigns easier and more effective. I like the new support for channels like Bluesky and deeper integration with platforms such as TikTok and Yotpo, which expand reach and visibility. The AI-powered tools like automated comment summarization and AI-generated alt text save time while improving accessibility and engagement. Enhanced reporting dashboards with account health alerts and customizable metrics give clearer insights, while improvements in publishing, media limits, and security (like multiple authorization tokens) help streamline workflows and reduce errors. Overall, these updates make Sprinklr more powerful, efficient, and user friendly. Review collected by and hosted on G2.com.

Sprinklr Social is a powerful tool, but there are areas where it could improve. Some platform limitations come from APIs, such as restrictions on Instagram personal accounts, syncing edits, or reposting content, and similar constraints exist for Facebook features like polls and tagging. Reporting can sometimes lack granularity or face delays, making it harder to get real-time insights. Many users also feel the platform has a steep learning curve, can be costly, and occasionally experiences slowness or data discrepancies. Addressing these areas would make Sprinklr more seamless, user friendly, and accessible. Review collected by and hosted on G2.com.

Their custom site for remote location users (they call them distributed users) is something I've never seen before. Very customizable, with cool features like the ability to have a leaderboard per user, subscribing to content streams, and customizable content boards. Review collected by and hosted on G2.com.

It is VERY complicated. To add a new content board is a very long process where you have to map and connect back-end pieces to make it appear and even be able to add content to it. By the time you're done (I have to follow my detailed notes every time), you feel like a computer coder. This is a good example of what it's like to use Sprinklr. Yes there is power, but you have to work for every step. Other things I've noticed: inaccurate reporting, to choose the ideal time to send, but you want it on a specific day, it takes tons of clicks, the app has a crop button, but it's not actually a feature they can handle through the API but it's still there so users will spend a lot of time clicking without the crop taking.

Our customer support has been poor. We had regular calls for around 2 years trying to get everything working, but we still have errors and issues that aren't fixed, and they've dropped their support. I get that they were tired of us taking up so much time, but they never built us a product that fully worked.

Onboarding took months and months of work. They build you something custom, but they want you to fill out super complicated Excel sheets that require you to understand how the platform works on the backend when you don't know because you're a new user. It took SO, SO many days and weeks of my life. Review collected by and hosted on G2.com.