---
title: Meltwater Reviews
meta_title: 'Meltwater Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 2668 reviews by the users' company size, role or industry
  to find out how Meltwater works for a business like yours.
aggregate_rating:
  rating_value: 4.1
  review_count: 2668
  scale: '5'
date_modified: '2026-08-10'
parent_category:
  name: Social Media Marketing
  url: https://www.g2.com/categories/social-media-marketing
---


# Meltwater Reviews
**Vendor:** Meltwater  
**Category:** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)  
**Average Rating:** 4.1/5.0  
**Total Reviews:** 2,668
## About Meltwater
Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. We activate the power of data so businesses can make smarter, faster decisions. With the most robust dataset across media, social, consumer trends – and now insights into how large language models (LLMs) shape brand visibility – we give companies a complete view of the conversations, behaviors, and signals influencing their markets. Our powerful AI turns this breadth of data into actionable insights, empowering teams across PR, communications and marketing to confidently drive strategy. -- Mira Studio (AI-Powered Media, Market, and Brand Intelligence Assistant) Key features - Natural language querying - Automated insights - Structured reports - Trend-spotting and explanations with suggested actions - Integrated throughout the full Meltwater Platform - Integrates with Copilot and Slack What is Mira Studio? Mira Studio is Meltwater’s conversational AI teammate for media, market, and brand intelligence. Mira Studio helps PR, comms, and marketing teams cut through complexity and reduce time spent on manual analysis, with prompt-driven reporting, briefing, simplified data exploration, and real-time answers. Who uses Mira Studio? Teams that need quick and shareable insights while reducing manual time spent digging through data. Mira Studio converts Meltwater data into summaries, visuals, and provides explanations through natural language interaction. Get to the why of what’s happening, not just the what. -- Media Intelligence for PR (Media Monitoring and Analysis Platform) Key capabilities - Monitor 6M different media sources - Unlimited search - Real-time alerts - Journalist identification - Competitive benchmarking - Unified, shareable reporting - Predictive analytics for mention forecasting - Brand-level sentiment What is Meltwater Media Intelligence? Meltwater’s media intelligence platform monitors and analyzes earned media coverage through tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media. This enables faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment. Who Uses Meltwater Media Intelligence? PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources. With journalist outreach capabilities within a single platform, PR efforts are streamlined for better results. -- Social Listening and Analytics Key capabilities - Monitoring 200B+ social conversations - Analysis of 300M+ social profiles - Influencer identification - Shareable reporting across earned, owned, and paid social - Brand-level sentiment and predictive analytics for brand measurement and forecasting - AI agents for Boolean search creation and management - AI-powered insights summarize brand and topic narratives - Access to Meltwater API What is Meltwater Social Listening and Analytics? Meltwater social listening and analytics is an integrated platform providing monitoring and AI-powered analysis for billions of social conversations. Connect consumer insights to social strategy and marketing campaigns for a seamless approach to brand promotion, quicker crisis response, and powerful competitor insights without data caps. Who uses Meltwater Social Listening? Marketing and social teams in charge of consumer, competitor, and industry insights. -- Influencer Management (Klear – Influencer Relationship Management Platform) Key capabilities - Database of 30M+ global creator profiles - AI-driven influencer discovery and recommendations - Influencer vetting and brand safety analysis - AI-driven outreach and relationship management - Campaign management and creator collaboration tools - Performance benchmarking and ROI tracking - Competitive influencer intelligence What is our influencer management solution? Klear is Meltwater’s influencer discovery and influencer relationship management solution. Vet, manage, and measure influencers and campaigns at scale from within a single tool. AI-powered influencer recommendations improves targeting accuracy, providing better matches and influencing better ROI. Who uses our influencer management solution? Marketing, PR, and Influencer teams use Klear for implementing and scaling their influencer campaigns. Outreach, gifting, payment, analysis and reporting can all be managed through our platform. -- Enterprise and Professional Services Key capabilities - Analyst-led insights and reporting - Custom data configurations - Enterprise-grade support and delivery What is Meltwater Enterprise and Professional Services? Customized intelligence solutions and professional services from Meltwater experts supports large enterprises with advanced or bespoke requirements. This service provides complex data analysis and reporting that go beyond standard product workflows, and ensures fast and accurate delivery for high-stakes or large-scale intelligence needs.



## Meltwater Pros & Cons
**What users like:**

- Users value the **ease of use** of Meltwater, appreciating its fast setup and helpful customer support. (190 reviews)
- Users praise Meltwater for its **powerful filtering settings** , making it easy to find relevant content quickly. (156 reviews)
- Users appreciate the **outstanding customer support** from Meltwater, making the learning process easier and more enjoyable. (156 reviews)
- Users commend Meltwater for its **exceptional customer support** , appreciating timely help and comprehensive onboarding training. (126 reviews)
- Users value the **helpfulness of Meltwater&#39;s customer support** and intuitive features that enhance the user experience. (96 reviews)
- Users highlight Meltwater&#39;s **helpful and responsive customer service** , which greatly enhances their overall experience and satisfaction. (94 reviews)
- Detailed Information (89 reviews)
- Monitoring (89 reviews)
- Users value the **detailed analytics** of Meltwater, enhancing their understanding of social media performance significantly. (87 reviews)
- Coverage (75 reviews)

**What users dislike:**

- Users find that **improvement is needed** in Meltwater&#39;s relevancy and relevant platform limitations for smaller organizations. (90 reviews)
- Users face a challenging **learning curve** with Meltwater due to complex features and time-consuming training requirements. (63 reviews)
- Users find the interface **not intuitive** , creating challenges in effectively navigating and utilizing Meltwater&#39;s features. (59 reviews)
- Users face **technical issues** with Meltwater, struggling with Boolean logic and experiencing lag, filtering challenges, and onboarding difficulties. (57 reviews)
- Users find Meltwater&#39;s **complexity** challenging, particularly with Boolean logic and non-intuitive interface issues impacting search efficiency. (55 reviews)
- Limited Features (55 reviews)
- Users experience **data inaccuracy** with Meltwater, leading to challenges in search results and sentiment measurement issues. (50 reviews)
- Users find **difficult navigation** in Meltwater challenging, with a steep learning curve and confusing labels affecting efficiency. (48 reviews)
- Inaccuracy (46 reviews)
- Media Monitoring (44 reviews)

## Meltwater Reviews
  ### 1. Great and always expanding!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kaitlin C. | Director of Communications and Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 06, 2025

**What do you like best about Meltwater?**

I love how many products we have access to, and how much they’re always adding. The customer support team is always extremely helpful and responsive.

**What do you dislike about Meltwater?**

Working with more local clients, we do sometimes run into the issue of not getting granular enough, so that kind of expansion would be nice.

**What problems is Meltwater solving and how is that benefiting you?**

It’s helping us stay tapped into all of client’s conversations and easily report. We also use it for influencer research and connection, which is much more streamlined than our previous methods.

  ### 2. Great Tool for Social Media Management

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 20, 2025

**What do you like best about Meltwater?**

Meltwater is a great tool for managing all social media accounts. The overall interface is easy to use, which make scheduling posts very quick. The comment management system is great too, since you can have all your accounts pulled up into one spot, and filter out certain types of messages, ex: Direct Messages, so you can react and reply to all the other ones first. Overall, love how simple and easy it is to use.

**What do you dislike about Meltwater?**

The only thing I dislike about Meltwater is that it can be pretty laggy sometimes, especially when you're managing a larger number of accounts at the same time.

**What problems is Meltwater solving and how is that benefiting you?**

Some of the problems that Meltwater has solved for me is saving me a good amount of time when scheduling social media posts for the week. That way I don't have to manually go through and fill out all the information seperately for each post, and I can put it all into one spot for every single account I have. This just helps me plan content and focus on other things I need to get done.

  ### 3. Quick to learn and intuitive to use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Isabella Paz B. | Intern, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 09, 2025

**What do you like best about Meltwater?**

How to effectively and usefully organize large amounts of information from different channels in order to extract insights from them. Additionally, its automation tools that allow saving time and discarding irrelevant information to improve various reports.

**What do you dislike about Meltwater?**

Having a large amount of reports and information that this tool can deliver, it is overwhelming for someone who is just starting to get familiar with the tool to be able to explore everything that Meltwater has to offer.

**What problems is Meltwater solving and how is that benefiting you?**

Raise issues regarding the feelings and perceptions that different consumers have about our brands.

  ### 4. Excellent tool for media monitoring and analysis

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jeff S. | Consultant, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 07, 2025

**What do you like best about Meltwater?**

I've been using Meltwater for nearly four years now, and I've been able to generate great insights for my clients. It delivers useful stats about recent news developments, and the graphs it generates in the dashboard are a great template to include in campaign reports.

**What do you dislike about Meltwater?**

It would be nice to have the option to amend the 'previous period' section when generating graphs to have a clearer comparison to the time period of the current search query.

**What problems is Meltwater solving and how is that benefiting you?**

It's helping generate insights to answer client queries before they ask them. So, it helps us be more proactive.

  ### 5. Our essential monitoring and influence tool

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jean-Baptiste C. | Community Manager, Leisure, Travel & Tourism, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 16, 2024

**What do you like best about Meltwater?**

Meltwater has been supporting us for several years on two main points: alerting and influencer marketing. The configuration of searches is made easier with teams that are attentive and very proactive, allowing us to regularly update terms and track daily outcomes thanks to reports, and even live on the hottest topics with Slack integration! As for influence, the tool is very fast and allows us to scrutinize each account before collaborations to ensure the right choice is made, before seeing statistics come in live to best follow the strategy! Finally, the courses offered by Meltwater also allow for improvement on certain points and to validate acquired skills with a certification!

**What do you dislike about Meltwater?**

I don't see any major drawbacks to using Meltwater except for the (re)presentation of the data. There is so much data collected that the dashboards can sometimes be complex and it can be difficult to find the key information. Nevertheless, the user interface of the tool remains good and it's better to be in this position of having too much information than not enough! In any case, this doesn't stop us from using the tool daily!

**What problems is Meltwater solving and how is that benefiting you?**

Meltwater helps us to reference the different outcomes we can have on various topics, allows us to stay active in monitoring hot topics, and especially enables us to obtain relevant data before and after each traffic campaign to help us validate our choices and measure the impact of such an operation afterwards.

  ### 6. Meltwater collects data in an efficient way

**Rating:** 4.0/5.0 stars

**Reviewed by:** Elias A. | Senior PR and Marketing manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 11, 2025

**What do you like best about Meltwater?**

Meltwater is able to collect tons of data.

**What do you dislike about Meltwater?**

It's very robust and not easy to use without training.

**What problems is Meltwater solving and how is that benefiting you?**

Not really a problem, but it's able to collect needed data into one.

  ### 7. Efficiently serves our organizations needs

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ebony V. | Manager, Communications &amp; Programs, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 10, 2024

**What do you like best about Meltwater?**

I like how easy it is to use. We use Engage daily for our work and have been able to keep better track of our communications content and key metrics. The Meltwater team is also supportive and has quickly helped solve any challenge we've had and trained us on anything we'd like to learn about their platforms.

**What do you dislike about Meltwater?**

I often struggle with using the Engage app. It is inconvenient to have to type in my login information every time I try to use it. It's a small step but I don't have to do this with most other apps. Additionally, the app sometimes doesn't load the posts that I've drafted in the online version. I would love to use the app more, but it's not as easy to edit and reschedule posts.

**What problems is Meltwater solving and how is that benefiting you?**

It's solving our problem of having a collective place for general media management, like social media, press marketing and media monitoring. It helps our organization keep track of the qualitative reach of our communications. Engage makes it easy to post on multiple social platforms and keep track of what content has been shared, a huge benefit for transitions, which often happens in nonprofits and associations.

  ### 8. Unlimited Searches and Data Export, But UI Needs Improvement

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 31, 2025

**What do you like best about Meltwater?**

unlimited searches. data export is very detailed

**What do you dislike about Meltwater?**

UI isnt great. seems very outdated.also some articles when exported are bad links.

**What problems is Meltwater solving and how is that benefiting you?**

great with unlimited exports and SOV analysis

  ### 9. User-Friendly Platform with Excellent Support, but Limited Pinterest and Story Analytics

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.)

**Reviewed Date:** October 30, 2025

**What do you like best about Meltwater?**

The platform is highly user-friendly and simple to navigate. The onboarding process is clear and uncomplicated, and the support provided has been excellent.

**What do you dislike about Meltwater?**

There are a few drawbacks, including the inability to view owned Pinterest content and the restricted analytics available for stories.

**What problems is Meltwater solving and how is that benefiting you?**

All of my social media data is brought together in one place, so I no longer have to switch between individual platforms.

  ### 10. Meltwater is easily one of the best tools available.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Brandon S. | Owner/Photographer, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 06, 2025

**What do you like best about Meltwater?**

Great media outreach tool.  Meltwater team always helpful.

**What do you dislike about Meltwater?**

No dislikes currently. Product works as it should.

**What problems is Meltwater solving and how is that benefiting you?**

Meltwater has been instrumental in supporting my team with media outreach, press release distribution, and sentiment reporting, among other tasks. Their comprehensive toolkit offers a range of features that would otherwise require multiple subscriptions from different vendors just to match the level of service and usability provided. Overall, my experience working with the Meltwater team over the years has been excellent.

  ### 11. Meltwater is an easy tool for media relations

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 20, 2025

**What do you like best about Meltwater?**

I like how easy it is to get news about our College in an easy to read feed. Once the filters are set up, we can view most of the news that involves our faculty and students. We are able to share this information with them and they are always excited about the coverage that their research is getting. This is much easier than trying to do a browser search to find what I am looking for.

**What do you dislike about Meltwater?**

I wish it was a little easier to create the filters ourselves and wasn't so complicated where we needed to reach out to staff to get these set up with departments and center as us. I wish it was easier to set up newsletters with outside of meltwater users.

**What problems is Meltwater solving and how is that benefiting you?**

Meltwater is automatically finding our media hits and filtering out ones that don't involve our college, which is super helpful. It helps save us time of not having to do constant browser searching.

  ### 12. I use Meltwater everyday in my job to look up stories with mention of our company. It's very useful.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.)

**Reviewed Date:** September 26, 2025

**What do you like best about Meltwater?**

I love getting a customized report each morning. This really helps me in my job. As I send a report out each day with the information.

**What do you dislike about Meltwater?**

It may occasionally miss a story. But, for the most part catches everything I need.

**What problems is Meltwater solving and how is that benefiting you?**

N/A

  ### 13. Meltwater Review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Emma P. | Analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 03, 2025

**What do you like best about Meltwater?**

I think the Mira feature is awesome on Meltwater. I think the sentiment data that it shows is very helpful.

**What do you dislike about Meltwater?**

I wish the dashboard were easier to set up.

**What problems is Meltwater solving and how is that benefiting you?**

Finding media contacts and pulling articles on Mira.

  ### 14. Great Analytics and Formatting, But Dislike the New Dashboard Update

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Utilities | Enterprise (> 1000 emp.)

**Reviewed Date:** October 14, 2025

**What do you like best about Meltwater?**

I like it’s analytics, accuracy, and formatting.

**What do you dislike about Meltwater?**

The new dashboard update and saved views.

**What problems is Meltwater solving and how is that benefiting you?**

Meltwater allows me to track coverage which benefits me because I can analyze the public perception of our company.

  ### 15. Power User

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 30, 2025

**What do you like best about Meltwater?**

Meltwater has gotten continuously easier to use, especially now with AI integration. Customer support team is attentive and 24/7 chat gets me answers outside of regular work hours. I've just started using their reporting service which has been helpful.

**What do you dislike about Meltwater?**

I dislike our paid and web results can't be integrated into the platform for ease of reporting. It's still rather manual.

**What problems is Meltwater solving and how is that benefiting you?**

Meltwater benefits us by being a single source for a lot of our marketing and PR needs.

  ### 16. Great platform, but wish there was more historical data

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 18, 2025

**What do you like best about Meltwater?**

It's incredibly user intuitive, moreso than its competitors that I have had exeprience utilizing in the past. The data it puts out is reliable and readable in the various visualizations it has available. We are able to onboard people quickly, and have had minimal issues switching from our previous social listening platform to this one.

**What do you dislike about Meltwater?**

Compared to other social listening software platforms, Meltwater does not have the same amount of historical data available (1 year of social media data vs. 5, 10, 15 years) - this has caused some issues in our analyses, as it would be preferable to have more context around the trends. Additionally, there is not as much personalization to the visualizations as we have found in other platforms - the charts cannot be segmented/subsegemented to the same level of detail. This isn't a deal breaker, per say, it just makes things a bit more bulky.

**What problems is Meltwater solving and how is that benefiting you?**

We are able to provide our clients with reliable and gripping visualizations and data on what is currently shaping their company and the wider market on social media. This can add fantastic insight into cases that rely heavily on consumer trends.

  ### 17. Solid Tracking Features, Customer Service Leaves Something To Be Desired

**Rating:** 3.0/5.0 stars

**Reviewed by:** Brett K. | Director of Marketing and Communications, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 21, 2025

**What do you like best about Meltwater?**

Product was very solid and provide us the tracking information we needed.

**What do you dislike about Meltwater?**

Honestly, it was more the people, and how pushy they were.

**What problems is Meltwater solving and how is that benefiting you?**

We used Meltwater for media monitoring.

  ### 18. Remaining cutting edge with AI integrations

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 23, 2024

**What do you like best about Meltwater?**

Source sufficiency
Always growing sources 
Integrating AI, always updating to improve the services we can provide to our clients

**What do you dislike about Meltwater?**

Price - can be expensive for a small business
Sentiment accuracy

**What problems is Meltwater solving and how is that benefiting you?**

Gathering large data sets
Alerts for incidents and emergencies
Targeted boolean search

  ### 19. User-Friendly Interface, But Data Accuracy Needs Improvement

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 25, 2025

**What do you like best about Meltwater?**

It is easy to use and our contact person answers really quickly

**What do you dislike about Meltwater?**

The numbers in Klear are off on a daily basis. It is not always klear where the numbers come from.

**What problems is Meltwater solving and how is that benefiting you?**

I use it to find influencers, track campaigns and see the demographics of the influencers

  ### 20. Media Monitoring & Analytics Simplified

**Rating:** 4.5/5.0 stars

**Reviewed by:** Pratibha S. | Senior Executive Quality Assurance, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 22, 2025

**What do you like best about Meltwater?**

ability to provide comprehensive media monitoring and real-time insights across multiple platforms

**What do you dislike about Meltwater?**

The search function sometimes pulls in irrelevant results, which requires extra filtering.

**What problems is Meltwater solving and how is that benefiting you?**

Meltwater solves the challenge of tracking and analyzing media coverage across multiple channels in real time

  ### 21. Meltwater makes social media management easier.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 25, 2025

**What do you like best about Meltwater?**

There are so many layers of social media management. And Meltwater has helped me learn so much. The workshops and roundtables really let me know what I should be looking out for.

**What do you dislike about Meltwater?**

It's probably more me, but I'd like the prior workshops to be organized so I know which I have attended or watched on video. Sort of like my own library of resources.

**What problems is Meltwater solving and how is that benefiting you?**

Figuring out how and where to reach my target audience and what they like to see from me.

  ### 22. Media Monitor

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Pharmaceuticals | Enterprise (> 1000 emp.)

**Reviewed Date:** September 18, 2025

**What do you like best about Meltwater?**

Very user-friendly. I am able to create new searches with ease and make edits to already-existing ones.

**What do you dislike about Meltwater?**

There is sometimes content that is blocked.

**What problems is Meltwater solving and how is that benefiting you?**

Making media monitoring easier. I am able to find all kinds of information on one page.

  ### 23. User-friendly and intuitive tool with widespread application

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 07, 2025

**What do you like best about Meltwater?**

The ability to create custom bios to filter specifically for certain audiences is incredibly useful - for my company projects, we need the ability to tailor by specific audiences. Creating audiense reports is also really useful and helps create a solid picture of the audience.

**What do you dislike about Meltwater?**

Despite refining and editing filters, often content from the wrong audience, country or source often still appear in analyses which can skew the results.  Need better filtering of X results in particular as this can get cluttered

**What problems is Meltwater solving and how is that benefiting you?**

1. Being able to quickly understand online sentiment for a topic within specific countries and timeframes is really useful
2. Being able to see what a specific audience is saying about a topic is really useful - there aren't many tools in my industry that allow for tailored audience analysis
3. The ability to save down reporting dashboards for reference later. Manual research is difficult to log so that you can review later.

  ### 24. Great experience with Meltwater

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Airlines/Aviation | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 07, 2025

**What do you like best about Meltwater?**

Meltwater has helped us efficiently pull together daily clip reports for our business leaders to stay abreast of daily news within our peers and competitors. The tool is easy to use and comprehensive. The Meltwater team is also readily available to help us when we need assistance! Thank you, Meltwater.

**What do you dislike about Meltwater?**

I'm happy with the Meltwater tool. Don't have further suggestions.

**What problems is Meltwater solving and how is that benefiting you?**

Daily media monitoring, PR analytics tools.

  ### 25. Insights Made Easy

**Rating:** 4.5/5.0 stars

**Reviewed by:** Rebekah d. | Content Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 12, 2024

**What do you like best about Meltwater?**

I've been using Meltwater for our social media management and social listening, and it has completely transformed the way we approach digital marketing. The platform's user-friendly interface allows me to effortlessly schedule and publish content across multiple channels, while also providing real-time insights into how our brand is performing. I especially love the social listening features, which let me track brand mentions, monitor competitor activity, and understand audience sentiment, all in one place. The ability to quickly assess trends and adjust our strategy has made a huge difference in our approach. 

What stands out the most is the exceptional customer service. Anytime I have a question or run into an issue, the Meltwater team is quick to respond and always offers thoughtful, helpful solutions. Their support has helped me maximize the platform’s potential and stay ahead of the curve with our social media strategy. Meltwater has truly simplified and enhanced our social media management, and I can't imagine working without it!

**What do you dislike about Meltwater?**

One aspect of Meltwater that I find a bit frustrating is the "Every Mention" tag. Whenever I post something on social media and mention my company, I receive an alert about my own post. While I understand the value of tracking mentions, it would be much more useful to only receive alerts about mentions made by others, rather than my own content. The current setup can make it difficult to differentiate between organic mentions from customers, followers, or the media, and my own posts. It would be great if Meltwater could offer a way to filter out alerts for self-mentions, allowing me to focus on external engagement and relevant conversations around my brand.

**What problems is Meltwater solving and how is that benefiting you?**

Meltwater has been a game-changer for us in solving several key challenges in our social media management. It provides us with real-time insights into our social media performance, allowing us to track engagement and adjust our content strategy accordingly. The platform’s social listening capabilities give us valuable visibility into what other brands are doing, what’s trending in our industry, and how competitors are performing, which helps us stay competitive. This insight allows us to refine our messaging and make data-driven decisions to improve our reach and effectiveness. Additionally, Meltwater's streamlined interface makes it easy to manage our social media campaigns across different channels, saving us time while enhancing our results. Overall, it’s helped us stay on top of trends, improve our strategy, and stay connected with our audience.

  ### 26. Good Newswire & Media Tracking

**Rating:** 4.5/5.0 stars

**Reviewed by:** Katie D. | Communications Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 04, 2025

**What do you like best about Meltwater?**

I mainly use Meltwater for the newswire distributions and the media tracking. Both are solid tools and my newswires frequently get a good republication rate. Using Meltwater's journalist outreach network got me a 35% open rate and a 10% positive response, leading to stories in our local media.

**What do you dislike about Meltwater?**

Some of the searches seem complicated to set up, but my account reps have all been great about assisting.

**What problems is Meltwater solving and how is that benefiting you?**

News releases at a more affordable rate than other outlets. Other outlets can be very expensive, but Meltwater seems affordable, especially considering the journalist database is included.

  ### 27. Transforming Media Monitoring and Insights with Meltwater

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 23, 2025

**What do you like best about Meltwater?**

As a Senior Business Solution Consultant I find Meltwater has been an incredible tool for media monitoring and analytics needs. The platform's intuitive interface and robust features make it a go-to tool for tracking media mentions, analyzing trends, and getting insights through customizable dashboards to focus on relevant KPIs.
The AI-Search Assistant helps a lot when it comes to create or refine searches, also the AI-Powered Insights help to get more accurate results like mentions or sentiment among other relevant KPIs. Additionally, the Engage portion helps a lot when it comes to integrating Social Media Management all in one place, even when it comes to moderate conversations in real time with the community.
In general, I highly recommend Meltwater for organizations to empower data-driven decision-making or to manage social media channels.

**What do you dislike about Meltwater?**

I feel the user experience is great, and Meltwater Product Team is always improving the platform every month, sharing great updates and enhancements in the platform.

**What problems is Meltwater solving and how is that benefiting you?**

The regular product updates, published on their Product Updates page, demostrate the company's commitment to innovation and staying ahead of industry needs.

  ### 28. A convenient tool but pricey.

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 18, 2024

**What do you like best about Meltwater?**

Meltwater has a great amount of functionality if you go in for one or many of the large packages/tools. It has the potentially to be a one-stop-shop for a lot of PR and comms functions, providing you have the money to invest.

**What do you dislike about Meltwater?**

It's extremely expensive. My current contract includes only some base features for PR monitoring. I use this regularly but for the price you would expect it to include a lot more of the other features. At a bear minimum I would expect a reporting feature on the lower tier but it's a purchasable add-on. Meltwater is great, but only if you have the cash to splurge.

**What problems is Meltwater solving and how is that benefiting you?**

Meltwater keeps  a track of most platforms where we might be mentioned and pools them into one easy feed for tracking news. I have chosen daily e-mail bullet-ins for this which are really handy at giving me a synopsis of any coverage of our company or competitors before I even have to enter the app/platform, saving me time.

  ### 29. Useable and a little helpful

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Research | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 24, 2025

**What do you like best about Meltwater?**

Posting to various sites instantly is helpful and that you can make some "localizations" for each media in the posting tool.

**What do you dislike about Meltwater?**

Not very flexible, integration lacks features, too.

**What problems is Meltwater solving and how is that benefiting you?**

Time saving for our communicators and marketing.

  ### 30. Very Helpful PR Platform

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 29, 2025

**What do you like best about Meltwater?**

Meltwater makes finding media outlets and contacts covering the issues you care about very easy. The platform consistently stays updated, so I always have confidence the contact info is correct. I also use it to send and organize press releases frequently, and the functionality makes this very easy.

**What do you dislike about Meltwater?**

While I find a lot of value in the platform, the price is quite high. $10,000 a year is a tough pill to swallow, especially for a small nonprofit.

**What problems is Meltwater solving and how is that benefiting you?**

The biggest problem it solves is making the creation of media lists and media outreach very easy. The search tools work very well and the information is always updated, plus the media recommendations and press release builder are very helpful.

  ### 31. A very useful tool for media work!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 06, 2025

**What do you like best about Meltwater?**

Meltwater is an excellent software for media monitoring, creating media lists and media outreach. It offers many excellent and easy to use tools, including the searches, the contact database, etc. I love the fact that it's a very exhaustive product, and you can use just a couple of them or really dig into advanced tools like creating a newsletter or dashboards to evaluate your impacts. Customer support is also the best! They answer super fast, the service is tailored to your needs, and they always solve your problems & questions!

**What do you dislike about Meltwater?**

I think Meltwater could improve its ability to evaluate qualitative impacts and not just quantitative. For exemple right now the "sentiment" tool doesn't work for Greenpeace (it's almost never able to evaluate the right sentiment - it's just saying most of the results are negative because well.. climate change is negative). In the same kind of vibe, I would also love to be able to do comparative qualitative analyses with Meltwater, for example by setting up a certain widget in a dashboard, I would be able to evaluate the evolution of the media coverage between X and Z year on a specific topic from the sentiment angle, but also evolution of the wording used to talk abt this specific topic, etc.

**What problems is Meltwater solving and how is that benefiting you?**

It's a very strong tool for media review and it's making me gain a lot of time everyday! 
It's an excellent and easy to use tool for reaching out to media lists, and again it's making me save a lot of time and also making our outreach super efficient, and I love the fact that I can analyze the rate of opening, who's opening, clicking, etc.

  ### 32. Too many similar modules (analyze, monitor, measure, report) make interface confusing

**Rating:** 1.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.)

**Reviewed Date:** September 30, 2025

**What do you like best about Meltwater?**

tracking unowned media and PR, visual displays

My rep, Ryan McCourt is great and seems to care about our line of work

**What do you dislike about Meltwater?**

clunky, low functioning publishing tool with too many repetitive clicks add significant time to my work functions compared to sprout social

Site speed is often slow

'Best of' times to post is not accurate and has reduced our overall engagement

**What problems is Meltwater solving and how is that benefiting you?**

N/A

  ### 33. First time at Meltwater Summit

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.)

**Reviewed Date:** May 08, 2025

**What do you like best about Meltwater?**

Meltwater is a useful tool in my day to day work. I like how you can tailor the search to virtually any topic.

**What do you dislike about Meltwater?**

I think certain metrics are inflated on Meltwater, for example PR reach. Sometimes results are crowded by bot activity. I also think the platform can take a long time to load.

**What problems is Meltwater solving and how is that benefiting you?**

Meltwater helps me determine how activations and campaigns are performing by providing me helpful metrics like mentions, engagements, and sentiment. This benefits me because oftentimes I’m not on site at client activations and would not otherwise know how the event is being received.

  ### 34. Easy to use

**Rating:** 4.5/5.0 stars

**Reviewed by:** Juha R. | Communication expert, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 16, 2025

**What do you like best about Meltwater?**

Easy to use and provides comprehensive reports.

**What do you dislike about Meltwater?**

Posts scheduled on Facebook do not appear in Meltwater.

**What problems is Meltwater solving and how is that benefiting you?**

We get information about what is being written about us in the media and social media.

  ### 35. High quality media monitoring tool

**Rating:** 4.0/5.0 stars

**Reviewed by:** Sam P. | Senior Communication Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 05, 2025

**What do you like best about Meltwater?**

Very easy to use and adapt search criteria. Brings consistently solid results in a good overview and format. Customer support is always very reactive.

**What do you dislike about Meltwater?**

Sometimes delivers questionable results due to filter limitations.

**What problems is Meltwater solving and how is that benefiting you?**

Meltwater allows us to track our media coverage with little to no effort and gives us a solid overview of where we stand in local and international media.

  ### 36. Full Suite for All Our Needs

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 27, 2025

**What do you like best about Meltwater?**

It's super helpful that Meltwater has a variety of tools so we can keep all our social media software under one roof! Meltwater also has lovely customer support, responding in just a couple hours!

**What do you dislike about Meltwater?**

There is really not anything I dislike, necessarily. There are some opportunities for new features across platforms, but that's any software!

**What problems is Meltwater solving and how is that benefiting you?**

Meltwater is solving the problem of having to schedule all social media on native platforms. This benefits me by saving time across platforms so I only have to focus on one.

  ### 37. Great way to understand how your organization is represented in the news.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Public Policy | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 31, 2025

**What do you like best about Meltwater?**

I do like the morning digests that come into my morning email everyday. It allows me to quickly scan what our partner team is either quoted in or if our work is being mentioned in the news. 

Also working with your team is easy and they are a big help in understanding how to work with the analytics of the website.

**What do you dislike about Meltwater?**

The only downside I can think of is that the major news networks do not appear on the digest newsletter. Usually, it is a smaller news organization that has the article. Also, the digest will not show a quote from a partner until a full day after it has been posted.

**What problems is Meltwater solving and how is that benefiting you?**

It is solving the problem of me monitoring our partner team and organization being monitored in the news. Allows me a much easier way to see how we are being represented in the news. It saves me time every day than manually searching their names.

  ### 38. Comprehensive tracking, needs improvement for media research and relations

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 13, 2025

**What do you like best about Meltwater?**

In my opinion, Meltwater has the most comprehensive tracking software available to public relations representatives. When compared over the years to its peers, it could consistently gather more data than its competitors, leading to more comprehensive reports.

Customer support is fantastic. We have established bi-weekly office hours and over the years our reps have been quickly available when any issues arise. They are a true partner.

**What do you dislike about Meltwater?**

It's reporter database is ok, improving over the years tremendously, but I too often find generic emails for press contacts or a lack of current updates. From demoing competitors, I think there are other programs that do this better. In addition, sending and tracking emails through the system is not a great option, given the lack of customization you are able to provide (only fill in the blanks, not customized sentences or notes). Where it matters most, it excels. Most press contacts can be found through a little digging and other sources.

While it can be comprehensive, I don't find the ease of use/understanding to always be easy. It can take quite a bit of manual effort to ensure accuracy and convert the data to reports.

**What problems is Meltwater solving and how is that benefiting you?**

Meltwater gives us data on our media placements. It also helps us to listen and monitor the media and social, offering a well rounded view of our client or current topics. We also have Klear for influencer relations and management.

  ### 39. Effective tool with excellent service and versatile features

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.)

**Reviewed Date:** November 06, 2025

**What do you like best about Meltwater?**

Meltwater is an effective and user-friendly tool for daily media monitoring with many features and also offers excellent customer support as well as very friendly communication for questions and issues.

**What do you dislike about Meltwater?**

Partial restrictions on the provision of print articles.

**What problems is Meltwater solving and how is that benefiting you?**

No problems known.

  ### 40. Great software!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 02, 2025

**What do you like best about Meltwater?**

The AI features are awesome. I find new ways to use them every day and love that they can create in-depth searches for me – saves me so much time and brain power!

**What do you dislike about Meltwater?**

It's not the most user-friendly. As with any robust software, there's a steep learning curve.

**What problems is Meltwater solving and how is that benefiting you?**

Looking for reporters in certain geographic areas with niched interests. I don't have to scour newspapers. I can simply have Meltwater make me a Boolean search and grab my favorites from there.

  ### 41. Impactful in so many ways!

**Rating:** 5.0/5.0 stars

**Reviewed by:** NICOLE W. | Director of Strategic Communications, Enterprise (> 1000 emp.)

**Reviewed Date:** March 25, 2025

**What do you like best about Meltwater?**

Meltwater has been a fantastic partner for our CNSI team. They're there every step of the way, making sure that we are knowledgeable about what Meltwater can do for us. So many features to work on social media, newsletters and media relations.

**What do you dislike about Meltwater?**

Wish for media relations searches we could add more journalists in a search.

**What problems is Meltwater solving and how is that benefiting you?**

Meltwater helps us listen on social platforms and interface with media outlets and journalists to share our content.

  ### 42. Meltwater Review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Legal Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 24, 2017

**What do you like best about Meltwater?**

It's a great tool for media monitoring and coverage. The new AI features also help draft press releases and other communications.

**What do you dislike about Meltwater?**

The user experience and interface aren't as great as they could be. I've demoed other platforms that are much more user-friendly.

**What problems is Meltwater solving and how is that benefiting you?**

Can find news on any company or event.
Helps track our hits in the media and our competitiors. 
I can find reporter contact that I need.

  ### 43. Excellent Service and Support for Media Monitoring

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 26, 2025

**What do you like best about Meltwater?**

Have right services to meet our media monitoring needs. Very good customer support team

**What do you dislike about Meltwater?**

Price. It is expensive platform to subscribe

**What problems is Meltwater solving and how is that benefiting you?**

Media monitoring around the globle

  ### 44. It's like having an extra team member

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 26, 2025

**What do you like best about Meltwater?**

I love the ease of use, ability to set up all kinds of alerts, ability to research reporters and the analytics.

**What do you dislike about Meltwater?**

I am new to Meltwater, so I'm not sure if it's available, but I'd love to get a high level monthly engagement report.

**What problems is Meltwater solving and how is that benefiting you?**

We have a very small team, so it helps us have extra eyes and ears out in the marketplace.

  ### 45. Critical tool for PR and Communications consultancy

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ernesto L. | New Business &amp; Account Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 20, 2025

**What do you like best about Meltwater?**

Meltwater has been crucial for Alterpraxis, helping us to offer a differentiator in our proposals, strategies and services. Its versatility allows us to offer an important level of detail and analysis that helps clients in their decision making.

**What do you dislike about Meltwater?**

The platform’s interface is not always intuitive, requiring training to fully understand its capabilities.

**What problems is Meltwater solving and how is that benefiting you?**

It helps me to identify the critical issues of my clients' business, their industry, competition, as well as the current situation.

  ### 46. Positive and Straightforward XP

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 25, 2025

**What do you like best about Meltwater?**

The social listening components and ease of making contact lists for PR purposes are beneficial features.

**What do you dislike about Meltwater?**

If anything, potentially the number of clicks per page, or not being able to return to the same place in a list when clicking on a specific item and leaving that list page.

**What problems is Meltwater solving and how is that benefiting you?**

Meltwater makes it easier to sort, review and take inventory of specific contacts, organize lists and distribute info to key audience groups. It's faster to source the right info and share it with the right people.

  ### 47. First-time non-profit marketer attendee

**Rating:** 5.0/5.0 stars

**Reviewed by:** Marena A. | Marketing Supervisor, Enterprise (> 1000 emp.)

**Reviewed Date:** May 27, 2025

**What do you like best about Meltwater?**

I love that all PR correspondence is in one place, as well as monitoring and insights of journalists and their work.

**What do you dislike about Meltwater?**

The usability is a little tricky until you get the hang of it.

**What problems is Meltwater solving and how is that benefiting you?**

Contacting journalists and pitching stories.

  ### 48. An Advanced Platform for PR Pros

**Rating:** 3.5/5.0 stars

**Reviewed by:** Alexis G. | AC, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 08, 2025

**What do you like best about Meltwater?**

I love the modern look of Meltwater, the ease of use, and the multitude of advanced tools such as AI that are available within Meltwater.

**What do you dislike about Meltwater?**

At first, the interface was a bit overwhelming and hard to navigate but its gotten easier as ive gotten more familiar with the platform.

**What problems is Meltwater solving and how is that benefiting you?**

Helping sort through the clutter of modern media and find relevant articles and writers.

  ### 49. Meltwater Review: Great service with excellent customer service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Oil & Energy | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 11, 2025

**What do you like best about Meltwater?**

The tool is great for building media lists, getting automated media reports and best of all their customer service team is always super responsive.

**What do you dislike about Meltwater?**

They don't seem to track broadcast media hits and often miss mentions in languages like Ukrainian.

**What problems is Meltwater solving and how is that benefiting you?**

Meltwater is doing better with its tagging of articles that don't appear in the system, adding a google chrome extension that makes the process much easier to do yourself.

  ### 50. Essential media operations and monitoring software

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 09, 2025

**What do you like best about Meltwater?**

Has been an absolute gamechanger for pitching to journalists, reviewing engagement rates, and monitoring relevant output. Push feature is easy to use, implementation has been fine as well, and we use it near daily. Integration with email has been fine too.

**What do you dislike about Meltwater?**

Media monitoring took some time to get used to but overall would still recommend. Big fan of the platform.

**What problems is Meltwater solving and how is that benefiting you?**

Pushing pitches. Streamlining and giving us good data.


## Meltwater Discussions
  - [Describe a time when using Klear for an influencer campaign. What were the results?](https://www.g2.com/discussions/describe-a-time-when-using-klear-for-an-influencer-campaign-what-were-the-results) - 1 comment, 2 upvotes
  - [Meltwater vs CisionOne for a PR team that needs solid media monitoring and reporting without a complex setup or a per-outlet pricing model that makes costs unpredictable?](https://www.g2.com/discussions/meltwater-vs-cisionone-for-a-pr-team-that-needs-solid-media-monitoring-and-reporting-without-a-complex-setup-or-a-per-outlet-pricing-model-that-makes-costs-unpredictable) - 1 comment, 1 upvote
  - [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) - 1 comment, 1 upvote
  - [How soon will sysomos and meltwater fully be integrated?](https://www.g2.com/discussions/how-soon-will-sysomos-and-meltwater-fully-be-integrated) - 2 comments, 1 upvote
  - [How do I make Meltwater work for our organization?](https://www.g2.com/discussions/how-do-i-make-meltwater-work-for-our-organization) - 3 comments, 1 upvote

- [View Meltwater pricing details and edition comparison](https://www.g2.com/products/meltwater/reviews?page=9&section=pricing&secure%5Bexpires_at%5D=2026-08-10+14%3A57%3A25+-0500&secure%5Bsession_id%5D=eb1ab9f8-a170-4e49-8f56-9c905f6c115b&secure%5Btoken%5D=886dd2fd755e886e32d6463554ed8b6dac724fbbc75639562a240a850aec8e6e&format=llm_user)
## Meltwater Integrations
  - [Audiense](https://www.g2.com/products/audiense/reviews)
  - [ChatGPT](https://www.g2.com/products/chatgpt/reviews)
  - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)
  - [Google Workspace](https://www.g2.com/products/google-workspace/reviews)
  - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews)
  - [Klear](https://www.g2.com/products/klear-klear/reviews)
  - [KLEAR](https://www.g2.com/products/kizeo-klear/reviews)
  - [LinkedIn Groups](https://www.g2.com/products/linkedin-groups/reviews)
  - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews)
  - [PMG Platform](https://www.g2.com/products/pmg-platform/reviews)
  - [Slack](https://www.g2.com/products/slack/reviews)
  - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews)
  - [X (Twitter)](https://www.g2.com/products/x-twitter/reviews)

## Meltwater Features
**Additional Functionality**
- Tagging
- Natural Language Processing
- Data Extraction
- Multi-Language
- Predictive Analytics
- Drag & Drop
- Speech Recognition
- Reporting/Analytics
- Data Storage Management
- Virtual Personal Assistant (VPA)
- AI Copilot
- Customer Segmentation
- Collaboration Tools
- Data Import/Export
- Generative AI
- For eCommerce
- Role-Based Permissions
- Customizable Branding
- Search/Filter
- Monitoring
- Document Management
- API
- Data Visualization
- Trend Analysis
- Machine Learning
- Access Controls/Permissions
- Alerts/Escalation
- Performance Metrics
- Real-Time Data
- Third-Party Integrations
- Mobile App
- Multiple Data Sources
- For Sales Teams/Organizations
- Sentiment Analysis
- Activity Dashboard
- Chatbot
- Workflow Automation

**Additional Functionality**
- Customer Segmentation
- Conversion Tracking
- Post Scheduling
- Automated Scheduling
- Content Management
- Campaign Planning
- Content Library
- Multi-Channel Management
- Campaign Management
- Trend Analysis
- Drag & Drop
- Activity Dashboard
- Customizable Reports
- Multi-Channel Marketing
- Social Promotion
- Data Import/Export
- Contact Management
- Social Media Monitoring
- A/B Testing
- Generative AI
- Customizable Branding
- Email Marketing
- Automated Publishing
- Image Library
- AI Copilot
- Tagging
- Campaign Analytics
- Reporting/Analytics
- Keyword Filtering
- Customizable Templates
- Real-Time Data
- Workflow Management
- Calendar Management
- Data Visualization
- Multi-Campaign
- Social Media Integration
- Multi-Account Management
- Commenting/Notes
- Engagement Tracking
- Third-Party Integrations
- Performance Metrics
- Click Tracking

**Social Analytics**
- Competitor Analysis
- Follower Analysis
- Post Performance
- Paid Campaign Tracking
- Hashtag Analytics
- Sentiment Analysis
- Lead Attribution
- Real-Time Analytics
- Visual Analytics
- Reporting/Analytics
- Campaign Analytics
- Keyword Tracking
- Influencer Tracking
- Activity Tracking
- Engagement Tracking
- Trend Analysis

**Content & Collaboration**
- Content Calendar
- Content Library
- Shared Inbox
- Approval Workflows
- Users and Permissions
- Content Creation
- Image Library

**Media Channels**
- Broadcast Media
- Print Media
- Online Media

**Audiences**
- Audience Insights
- Influencer Identification
- Buyer Personas
- Segmentation

**Monitoring & Listening**
- Social Measurement
- Influencer Identification
- Brand Monitoring
- Keyword Tracking
- Trend Analysis
- Competitor Analysis
- Social Media Monitoring
- Competitor Monitoring
- Hashtag Tracking
- Engagement Tracking
- Activity Tracking
- Influencer Tracking
- Impact Measurement

**Influencer Marketing**
- Influencer Recruitment
- Influencer Scoring
- Audience Analysis
- Influencer Segmentation
- Influencer Collaboration
- User-Generated Content (UGC) Management
- Content Approval
- Campaign Analytics
- Reporting and Dashboards
- Data Importing and Exporting Tools
- Influencer Compensation
- Social Commerce
- E-Commerce Integration
- Trend Analysis
- Real-Time Analytics
- Multi-Campaign
- Demographic Data
- Social Media Integration
- Campaign Segmentation
- Communication Management
- Influencer Relationship Management
- Social Performance Management
- Campaign Management
- Multi-Channel Management
- Contact Management
- Content Management
- Rewards Management
- Workflow Management
- Activity Dashboard

**Generative AI**
- AI Text Generation
- AI Text Summarization

**AI Visibility & Tracking**
- AI Mention Tracking
- AI Search Ranking Insights

**Agentic AI - Social Media Listening Tools**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- AI/Machine Learning
- Third-Party Integration
- Social Media Integration

**Social Management**
- Social Analytics
- Social Publishing
- Campaign Optimization
- Multi-Account Management
- Social Ads
- Campaign Planning
- Hashtag Capabilites
- Multi-Campaign
- Customer Engagement
- Automated Publishing
- Real-Time Analytics

**Reports & Dashboards**
- Report Customizability
- Report Exporting
- Scalability
- Customizable Reports

**Database**
- Media Database
- Contact/Campaign Management
- Newsroom

**Geographic Coverage**
- Local Media
- National Media
- International Media

**Data Analysis**
- Network Analysis
- Dashboards
- Visualizations
- Advanced Filtering

**Data Management & Analysis**
- Sentiment Analysis
- Social Reporting
- Alerts and Notifications
- Advanced Data Filtering

**Sentiment & Brand Analysis**
- AI Sentiment Monitoring
- AI Hallucination Detection

**Agentic AI - Influencer Marketing Platforms**
- Cross-system Integration
- Proactive Assistance
- Third-Party Integrations
- Campaign Planning

**Additional Functionality**
- Data Visualization
- Keyword Tracking
- Search/Filter
- Social Advertising
- Influencer Tracking
- Social Promotion
- Conversion Tracking
- Payment Tracking
- Customizable Reports
- Email Marketing
- Approval Process Control
- Alerts/Notifications
- Performance Metrics
- Data Import/Export
- Campaign Scheduling
- Engagement Tracking
- Monitoring
- Contact Database
- Influencer Discovery
- Multi-Channel Marketing
- Social Media Monitoring
- Activity Tracking
- Customizable Branding
- ROI Tracking
- AI Copilot
- Reporting & Statistics
- CRM
- Faceted Search/Filter
- Categorization/Grouping
- Filtering
- Generative AI
- API

**Additional Functionality**
- Negative Feedback Management
- Dashboard
- Audience Analytics
- Multi-Account Management
- API
- Collaboration Tools
- AI Copilot
- Data Import/Export
- Data Visualization
- Audience Engagement
- Content Publishing Options
- Content Discovery
- Generative AI
- Performance Metrics
- Natural Language Processing
- Optical Character Recognition
- Campaign Analytics
- Multi-Language
- Multi-Channel Data Collection
- Reporting/Analytics
- Audience Targeting
- Commenting/Notes
- Approval Process Control
- Content Library
- Reporting & Statistics
- Social Promotion
- Real-Time Analytics
- Customer Engagement
- Automated Publishing
- Benchmarking
- Boolean Search
- Tagging
- Visual Analytics
- Access Controls/Permissions
- Reputation Management
- Social Listening
- Social Advertising
- Customizable Reports
- Campaign Management
- Content Management
- Workflow Management

**Outreach**
- Media Distribution
- PR Planner
- Social Media Services

**Reporting**
- Keyword Targeting
- Custom Feeds and Alerts
- Custom Reports
- Dashboards

**Administration**
- Data Exporting

**Competitive Benchmarking**
- Industry AI Sentiment Benchmarking
- Competitor AI Presence Comparison

**Agentic AI - Media Monitoring**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Social Media Integration

**Agentic AI - Social Media Management**
- Autonomous Task Execution
- Multi-step Planning
- Decision Making
- Social Media Integration
- Third-Party Integrations

**Agentic AI - Social Media Analytics**
- Social Media Integration
- Third-Party Integrations

**Additional Functionality**
- Generative AI
- Benchmarking
- Content Library
- Charting
- Dashboard
- Multi-Channel Management
- Dashboard Creation
- AI Copilot
- Automated Scheduling
- Multi-Channel Data Collection
- Activity Dashboard
- Performance Metrics
- Calendar Management
- Commenting/Notes
- Social Media Monitoring
- Workflow Management
- Post Scheduling
- @mentions
- Multi-Channel Marketing
- Tagging
- Data Import/Export
- Data Visualization
- Monitoring
- Access Controls/Permissions
- Competitor Monitoring
- Search/Filter
- Customizable Branding
- Real-Time Data
- Real-Time Monitoring
- Social Promotion
- Social Advertising
- Content Management
- Reporting & Statistics
- Real-Time Reporting
- Campaign Scheduling
- Social Performance Management
- Campaign Management
- API

**Additional Functionality**
- Customizable Reports
- Campaign Management
- Customizable Branding
- Social Advertising
- Filtering
- Approval Process Control
- Keyword Tracking
- Tagging
- Activity Dashboard
- Calendar Management
- Workflow Management
- Post Scheduling
- Alerts/Notifications
- Trend Analysis
- API
- Data Visualization
- Sentiment Analysis
- AI Copilot
- Social Promotion
- @mentions
- Social Media Monitoring
- Generative AI
- Engagement Tracking
- Collaboration Tools
- Brand Tracking
- Drag & Drop
- Commenting/Notes
- Content Management
- Template Management

**Reporting**
- Monitoring
- Response Desk
- Impact Measurement

**Generative AI**
- AI Text Generation
- AI Text Summarization
- Generative AI

**AI Content Optimization**
- AI-Driven Content Recommendations

**Agentic AI - Media and Influencer Targeting**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance

**Additional Functionality**
- Multi-Channel Marketing
- Approval Process Control
- Reporting & Statistics
- Data Visualization
- Real-Time Data
- Content Library
- Press Release Builder
- API
- Monitoring
- Multi-Channel Distribution
- Data Import/Export
- Press Monitoring
- Email Distribution
- Social Media Monitoring
- Search/Filter
- Media Monitoring
- Auto Update
- AI Copilot

**User Rights/Roles**
- Version Control
- Team Collaboration

**Reporting & Alerts**
- AI Visibility Reporting

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