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Influencer Marketing Platforms reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Influencer Marketing Platforms

Influencer marketing software helps organizations identify, recruit, and communicate with social influencers. Influencer marketing systems are used to locate and manage new and existing brand advocates within a unified platform. These products allow organizations to recruit new influencers with built-in searchable marketplaces. Organizations can filter through influencers by establishing a detailed search criteria. Influencer marketing products also provide features for curating influencer-generated content, creating branded marketing material, and analyzing the performance of social influencer campaigns. Organizations use influencer marketing software to create and manage marketing campaigns that depend on the use of social influencers as representatives of a brand or product. Some influencer marketing products can further facilitate and manage athlete and celebrity sponsorships.

Influencer marketing software is commonly implemented in marketing departments with mature social media marketing strategies. Influencer marketing software streamlines the process of maintaining an active community of brand advocates across social networks and turn those into social influencers. Influencer marketing software is often implemented to complement and support other social media marketing products. Influencer marketing software can be paired with brand advocacy products to convert advocates into social influencers.

To qualify for inclusion in the Influencer Marketing category, a product must:

Provide tools that enable users to search for social influencers within an influencer network or across social networks
Allow users to filter through and segment influencers according to a series of factors
Offer campaign management and communication tools with which users can communicate and manage influencers
Provide a dashboard through which users can visualize and evaluate influencer campaign performance
Facilitate importing and exporting of influencer data, including contact information

Top 10 Influencer Marketing Platforms

  • GRIN
  • #paid
  • CreatorIQ
  • Mavrck
  • Popular Pays
  • Tribe Dynamics
  • AspireIQ
  • Influenster
  • Traackr
  • Hivency

Compare Influencer Marketing Platforms

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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(97)4.7 out of 5

GRIN is the only influencer marketing software built for ecommerce. From discovery & outreach to relationship management & campaigns, product seeding, discount codes & affiliate links, content & rights management, sales tracking & deep analytics - our software helps you do it all. The best DTC brands trust GRIN as their influencer marketing platform for rapid growth & scale.

(112)4.8 out of 5
Optimized for quick response
Entry Level Price:$299

👉#paid helps brands launch creator marketing campaigns, fast and easy. We match companies with creators who are fans of your brand. ❤️ That way you have some peace-of-mind, knowing that posts will always be authentic, pre-approved, and totally scalable (increase your performance with little effort). 😎

(175)4.5 out of 5

CreatorIQ is the leading cloud solution for global enterprises to manage and optimize influencer campaigns at scale. It is the platform of choice for companies like Airbnb, CVS, Disney, Edelman, Mattel, Omnicom, Ralph Lauren, Salesforce, Unilever, and other global enterprises. CreatorIQ offers a true end-to-end solution for social brand advocacy. Key platform features include: - Industry-leading creator discovery - Campaign management and workflow tools - An enterprise-grade talent CRM - Beaut

(115)4.6 out of 5
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Mavrck is the leading all-in-one influencer marketing platform empowering companies such as Kraft Heinz and Express to harness the power of social proof that consumers trust today. Marketers use Mavrck to identify and activate influencers, influential employees and consumer advocates to create authentic insights and content for customer experience touchpoints at scale. Using its self-service influencer manager, marketers can also take an automated and performance-based approach to influencer mar

(187)4.4 out of 5

Popular Pays is a creative collaboration software that makes it easy for brands to work with content creators and influencers at any scale. Quickly discover our community of over 60K individuals with a robust search engine and set of relationship management features. Collaborate 1:1 with your selected partners via Threads or at scale through our Campaign workflow tools. Use data to report on your work with creators and influencers, all-in-one place. Through our platform, you can maximize effici

(90)4.6 out of 5
Optimized for quick response
Entry Level Price:$1,500 month

Tribe Dynamics helps you scale and optimize influencer programs by tracking, measuring, and managing 
your brand's digital earned media performance. 
We help solve three common problems with influencer marketing by providing: 1. Relationship management software and analytical reporting for your influencer network 2. Competitive benchmarking for insights into your competitors’ influencer networks and engagement strategies 3. Visibility into the engagement and ROI of your influencer activations

(52)4.6 out of 5

AspireIQ streamlines influencer discovery, management, and analytics, making it easy to build authentic influencer relationships at scale.

(40)4.4 out of 5

Influenster is the leading open-source ratings and reviews community, with a mission to put the right products in front of the right people at the right time, equipping them with the most relevant peer-to-peer recommendations. We have 35MM+ reviews on our platform, written by 5MM+ members, everyday consumers who love to share their honest, authentic feedback on the brands and products that are part of their lives. They come to us to read and write reviews, share photos and videos, ask/answer qu

(51)4.3 out of 5

Traackr is the system of record for data-driven influencer marketing, providing the intelligence and tools needed to run impactful influencer marketing programs. Our platform enables marketers to invest in the right strategies, streamline campaigns, and scale global programs. We are honored to power the most advanced and largest scale influencer marketing programs in the world for brands who are leading the way, including L'Oréal, Shiseido, Revlon, Calvin Klein, Coach, and Samsung. Our team wa

(30)4.6 out of 5
Entry Level Price:1,000 EUR

From our smart matching system to logistics management and post tracking, the Hivency platform manages the full lifecycle of your influencer marketing and customer advocacy programs. We are specialized in review campaigns leveraging a database of thousands of micro-influencers, nano-influencers and consumers registered with us.

(62)4.6 out of 5
Entry Level Price:$100 per campaign

Trend is an influencer marketing platform that helps connect brands and influencers who love to create high-quality User Generated Content. Trend allows you to source, share, and scale influencer generated content while leveraging brand awareness from influencers. Our network of opted in curated influencers gives you the ability to run dozens of influencer campaigns every month making influencer marketing campaign management painless. Campaigns are completed fast due to Trend's industry-firs

(176)4.3 out of 5

Impact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by scaling discovery, recruitment, onboarding, engagement and optimization of all types of partnerships. Impact’s Partnership CloudTM provides automation for the full partnership lifecycle; confident decision making and optimization through measurement and attribution; and protection from fraud. Founded in Santa Barbara, CA in 2008, Impact has grown to over 40

(51)4.4 out of 5

Klear is one of the world's leading Influencer Marketing platforms. It empowers marketers with powerful yet simple influencer search engine, influencers profiles, campaigns analytics, and social monitoring tools. Klear provides an easy and user-friendly way to become data-driven marketers. The platform provides the deepest available entity-level information on more than 500 million social accounts. Klear’s focus is to show marketer’s data that matters, tie it to a clear call-to-action plan, an

(86)4.9 out of 5
Entry Level Price:$99 Monthly

Check out our tutorial videos: https://support.dovetale.com/support/solutions/articles/48001049425-feature-overviews-tutorials Dovetale is the most affordable way to scale your influencer marketing. Built for brands as large as Procter & Gamble or agencies like Publicis to small merchants selling on Shopify or boutique agencies. The Dovetale team is focused on building the best product on the market with a world-class support team. We are proud to be backed by Expa Capital, as well as th

(113)4.2 out of 5
Entry Level Price:from $200 per Month

Socialbakers is the first AI-powered social media marketing suite for brands and agencies of all sizes. We empower our clients with the largest dataset in the industry and advanced tools for easy and successful top of the funnel marketing: Content Intelligence Create content that gets people talking by analyzing engagement across social. From content creation to execution - work smarter and faster. Social Media Management Use AI to optimize how you manage social media. Find the right influenc

(17)4.9 out of 5

Captiv8 is the largest AI-Powered Branded Content Platform, connecting brands to digital influencers and creators to tell powerful stories. Marketers leverage the platform to discover influencers, create buzz-worthy content, manage their campaigns, and measure results. At the core of the platform is Insights, a social listening tool with real-time audience data across Instagram, Twitter, YouTube, and Facebook. For more information, visit www.captiv8.com

(423)4.3 out of 5
Entry Level Price:$29 / month

Mention is a social listening and media monitoring solution enabling brands and agencies to understand audience perception across social media and the web. By using Mention you can easily monitor what is being said online about a brand or a product, get comprehensive analytics on their industry, and measure the impact of your marketing and PR activities. Start listening to your audience! Founded in 2012, Mention’s customer base exceeded 750,000 users in over 125 countries, with over 4,000 ente

(52)4.7 out of 5
Optimized for quick response

Cohley is a software platform that helps brands scale their content strategies — everything from iPhone videos to professional photography to text reviews — to improve their digital performance. In today’s marketing environment, brands need more content than ever. Between optimizing digital ads, ensuring that they’re featuring great content in email marketing campaigns, and consistently posting on social channels and refreshing website content, it’s a lot to keep up with. Cohley’s aim is to c

(40)4.6 out of 5
Optimized for quick response
Entry Level Price:$48 /month

Influencity is the most complete AI-powered influencer marketing platform that will allow you to obtain total Influencer Relationship Management on a single comprehensive platform. We provide over 60 functionalities that will adjust to your own workflows to successfully execute end-to-end influencer campaigns. To go into more detail, this is what Influencity platform will allow you to do: - Search for the perfect influencers for your campaigns in just a few seconds. We have over 70 million inf

(32)4.5 out of 5
Entry Level Price:$299 20 reports/month

HypeAuditor is a SaaS company offering complex solutions to brands, agencies, and platforms working with influencers. HypeAuditor has developed a comprehensive set of tools to discover and compare influencers on Instagram and YouTube, verify the authenticity of their accounts, and track the results of influencer marketing campaigns. All services are based on AI algorithms. That enables the identification of behavioral patterns on the basis of which the algorithm draws conclusions. HypeAuditor's

(53)4.4 out of 5

Make sure every dollar you spend on an influencer reaches an audience who matters. Discover and engage the right influencers from our evolving database of 12 million. Utilize high-powered AI to identify and evaluate influencers from 30,000 categories and 100+ countries — easily narrowing down to the right influencers with audience demographic, geographic, and engagement data. Easily engage and manage relationships, then measure performance in real time. HYPR offers the leading influencer market

(11)4.7 out of 5

Linqia leads the influencer marketing industry, by taking it to the next level. We partner with leading brands to understand their unique needs and goals to build a custom programs to deliver success. Founded in 2012, our team of experts know influencer marketing, because we helped define it. We combine that expertise with one of the most robust platforms in the industry built with eight years of data. Our AI can accurately predict which influencers and content will deliver the best results. H

(98)4.3 out of 5
Optimized for quick response
Entry Level Price:from $948 billed annually

Audiense is the world’s pioneering Audience Intelligence platform, helping marketers and consumer researchers to be innovative and develop relevant audience-centric strategies through proprietary social consumer segmentation, and providing insights on who they are and how to engage with them in the most meaningful way. Served more than 100k+ customers globally since 2012 from our offices in the UK and Spain. We have two products: #1 Audiense Insights: Audience intelligence and segmentation #2

(1,027)4.0 out of 5
Optimized for quick response

Cision Communications Cloud® empowers communicators with the industry's most-powerful tools ever assembled. Reach the right audiences, deliver impactful results across traditional, digital and social media, and track your brand in one integrated solution. Automated analysis helps you easily report and translate your campaigns into valuable insights.

(51)4.5 out of 5

TVPage enables salespeople beyond the limitations of physical stores by activating ambassador storefronts on ecommerce sites, where they post shoppable content. Ambassadors drive traffic to their storefronts from their social audiences, generating new engagement and sales. Shoppable videos become discoverable on Google search. TVPage serves the entire experience, and directly reports on all sales. Ambassadors can earn a commission from their sales, paid directly on the app.

(12)4.8 out of 5

For the last 4 years, weve built the largest community of real humans in the influencer economy. We work with 170k+ influencers, 35k+ brands, and 10k+ agencies. Our platform instantly allows you to discover, engage, and connect with influencers via a single end-to-end solution. No more manual spreadsheets. No more managed services. No more spending countless hours on Instagram to connect with the best talent.

(266)4.4 out of 5

Brandwatch is the world’s pioneering digital consumer intelligence suite, helping over 2,000 of the world’s most admired brands and agencies including Unilever, Walmart and Dell to make insightful, data-driven business decisions. The company underwent the industry-transforming merger with Crimson Hexagon in 2018, and has made three acquisitions to date: PeerIndex (2013), BuzzSumo (2017) as a standalone content marketing platform, and Qriously (2019) to add global survey capabilities. Brandwatc

(20)4.3 out of 5

TRIBE is a marketplace that connects global brands with 60,000+ micro-influencers, to generate world-class branded content at scale, speed and for a fraction of the cost. Submit a brief on TRIBE in minutes, and our pool of influencers submit content upfront, shot to your specifications. Briefs can receive submissions in as quickly as 24 hours, and our app is optimised for quick review on desktop and mobile. Approve the posts you love and influencers post directly to their socials! Since laun

(34)4.4 out of 5

ACTIVATE is the partner of choice for a variety of brands and agencies that span across verticals, such as Brooks Brothers, Harmless Harvest, FabFitFun, Tinder, Walmart, Soylent, Rent the Runway, Levi’s, Dollar Shave Club, Estee Lauder, Reebok and more. ACTIVATE is a fully end-to-end influencer marketing marketplace, with flexible tools to help you manage influencer discovery, influencer relationship management (IRM), program workflow, measurement, and analytics. Last year, the ACTIVATE plat

(37)4.1 out of 5

1. Search for your Influencers 2. Pick the best fit 3. Contact them at scale! Upfluence Software is an all-in-one influencer marketing platform that allows brands to identify their influencers and launch campaigns in minutes. Features: influencers identification based on multiple criterias such as keywords, geolocation, engagement rates, demographics & more - influencers management and lists - campaigns management - emailing campaigns - reporting.

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Check out the G2 Grid® for the top Influencer Marketing Platforms products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
Leaders
High Performers
Contenders
Niche
Cision Communications Cloud
Brandwatch
Mention
Socialbakers
GroupHigh
Keyhole
Klear
Traackr
TVPage
Popular Pays
Linqia
IZEA Unity Suite
HYPR
Impact
InfluencerDB
Influenster
Mavrck
AspireIQ
Sideqik
Activate
Julius
Scrunch
Gatsby
TRIBE
Captiv8
Upfluence
Dovetale
SocialBook
CreatorIQ
ZINE Influencer Marketing Technology
GRIN
#paid
Influencity
Audiense
Hivency
HypeAuditor
Tribe Dynamics
Trend
Cohley
influence.co
Market Presence
Satisfaction

Learn More About Influencer Marketing Platforms

What is Influencer Marketing Software?

Influencer marketing software is an important solution for any organization that invests heavily in influencer campaigns. Influencer marketing is a social media marketing strategy that aims to build mutually beneficial relationships between brands and individuals known as “influencers." In social media, an influencer is anyone with the power to impact the buying habits or actions of others through their expertise, authority, or relationship with their audience. Brands also often refer to their influencers as ambassadors or creators.

Influencer marketing platforms offer a variety of tools that streamline most or all aspects of the influencer marketing process. The most common features include influencer discovery, campaign management, and campaign analytics. Some solutions enable businesses to identify the most relevant influencers across social media while others maintain a proprietary marketplace of content creators. In addition to discovery, marketers can leverage communication and automation tools to manage their relationships with creators, as well as analytics features to measure the performance of their influencer campaigns.

Key Benefits of Influencer Marketing Software

  • Increase social reach across all desired channels
  • Improve brand awareness
  • Build trust across target audiences
  • Evaluate, plan, and manage influencer marketing efforts for future success
  • Leverage social channels and influencer marketplaces
  • Identify the most relevant and helpful influencers
  • Curate user-generated content
  • Analyze performances of influencer campaigns

Why Use Influencer Marketing Software?

Influencer marketing can be an extremely effective strategy for building brand awareness, generating sales, and even promoting consumer trust. In general, people are more likely to accept product and service recommendations from someone they already know. Many influencers have highly engaged followers who like and admire them; with influencer marketing software, businesses can partner with the right influencers to reach those audiences.

Influencer recruitment — Influencer marketing software is designed specifically to help users reach out to influencers. These platforms either allow users to sift through influencer marketplaces or scan social media channels. The software identifies which influencer is the best match for a company’s brand and campaign initiatives. For example, a pet product brand might wish to promote their new grain-free food to pet owners. The company could use an influencer marketing platform to discover and reach out to the most relevant influencers to partner with for a promotion—in this case, cat- and dog-focused social media accounts with large and highly engaged audiences.

Campaign management and analytics — Productive influencer marketing solutions offer built-in social analytics capabilities, which help users gauge the success of influencer-led campaigns. Brands with mature influencer marketing programs may run dozens of campaigns at a time. Influencer marketing software enables these brands to execute campaigns, communicate with influencers in their network, and measure the impact of each creator’s content. It is challenging to measure the true return-on-investment (ROI) of influencer marketing campaigns since this type of content cannot always be directly attributed to sales or leads. Most campaigns act as one touchpoint among many which contribute to a consumer’s decision to make a purchase. However, influencer marketing software can help marketers benchmark their efforts with analytics such as cost per engagement, cost per follower, and more.

User-generated content (UGC) — User-generated content is a by-product of the relationship between brands and influencers. When an influencer creates and posts sponsored content on social media, businesses can reuse that content for their own marketing purposes. For example, imagine a luxury travel brand partners with Instagram influencers to promote their line of luggage. The influencers then post photos of themselves travelling with the luggage in beautiful, foreign destinations. The brand can then use these photos on their own social channels, on their website, and in digital advertisements.

Who Uses Influencer Marketing Software?

Influencer marketing software is mainly used by business-to-consumer (B2C) companies, especially those that sell consumer packaged goods (CPG) such as clothing, makeup, food, and household products. It is also a popular strategy among e-commerce brands since influencer content can easily link to an online store, where consumers can purchase a product immediately.

Marketers — Within an organization, marketing teams will be the primary users of influencer marketing software. Influencer campaigns require a significant amount of attention and resources as they involve managing relationships, compensating influencers, delivering samples, monitoring engagement, measuring performance, and more. As a result, these platforms are leveraged by businesses with mature social media marketing programs.

Influencers — Some influencer marketing platforms offer brands access to a proprietary database or marketplace of influencers. Content creators can join these marketplaces to indicate their interest in partnering with businesses. These platforms often provide influencers the ability to reach out to businesses directly, negotiate pay rates, and measure their own campaign performance.

Influencer Marketing Software Features

Influencer recruitment — Influencer marketing software enables companies to locate and recruit social influencers, either through a proprietary influencer marketplace or through an AI-powered algorithm which searches for influencers across social networks. Recruitment tools help marketers build digital profiles of relevant influencers with information about them and their audience.

Influencer scoring — Influencer scoring features help businesses identify which influencers will be most relevant to their brand’s message or products, and help provide the most engagement. Platforms use proprietary algorithms to “score" influencers and assess their authority within a business’s target market.

Audience analysis — Influencer marketing platforms analyze the demographic and psychographic characteristics of influencers and their followers. Marketers can use this feature to understand an influencer’s brand affinities, interests, and aesthetic. For example, a beauty brand can use audience analysis to target influencers who are interested in makeup or skincare products.

Influencer segmentation — Segmentation features allow brands to separate their influencers into groups based on specific characteristics, such as their past work on brand initiatives, follower count, or campaign engagement. These tools help marketers manage groups of influencers according to the business’s needs, as well as target the appropriate creators for each campaign.

Influencer collaboration — Influencer marketing software acts as an influencer CRM of sorts, enabling marketers to maintain records of past partnerships and communications. Collaboration tools ensure all members of a marketing team can view and access their business’s past engagement with influencers so everyone is on the same page.

User-generated content (UGC) management — Influencer campaigns generate large quantities of user-generated content for brands. UGC management tools help them schedule, publish, and optimize this content for their own purposes. From a centralized platform, marketers can configure content usage and ownership rights for the various types of content their ambassadors produce.

Workflow capability — Since influencer campaigns are essentially paid advertisements, businesses need to approve the content before the influencer posts it on social media. Influencer marketing software provides workflow capabilities that allow marketers to automate the review and approval processes.

Influencer analysis — Influencer analytics features evaluate the performance of influencers and their associated campaigns. These tools rank influencers according to their impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.

Reporting and dashboards — Campaign analytics features are essential for measuring the success of a business’s influencer marketing strategy. Influencer marketing software allows marketers to monitor and visualize all influencer campaigns through a dashboard that displays key success metrics in real time. These platforms can also generate comprehensive reports to be distributed to relevant stakeholders.

Data importing and exporting — Import tools enable marketers to import their existing list of brand ambassadors to an influencer marketing platform. Businesses can create more detailed profiles for their influencers and manage relationships directly from the platform. Export tools allow marketers to export influencer data from the platform, such as contact information and audience analytics.

Potential Issues with Influencer Marketing Software

Influencer fraud — As brands seek to engage with the most relevant and prominent influencers in their market, they should be wary of scams and fraudulent activity. In order to appear more influential, some social media accounts may purchase fake followers or engagement. These fake influencers pay for bots to follow their accounts, “like" their content, or comment on posts. They can then use these inflated follower counts and engagement activity to entice brands to partner with them. It was estimated that influencer fraud would cost brands $1.3 billion in 2019 alone. However, many influencer marketing platforms are incorporating enhanced algorithms to detect influencer fraud and determine if an influencer’s followers and engagement rates are genuine.

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