# Best Social Media Suites for Small Business

## How Many Social Media Suites Products Does G2 Track?

**Total Products under this Category:** 77

### Category Stats (Jul 2026)

- **Average Rating:** 4.5/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Oktopost (+0.11%) - Among all products in this category, Oktopost recorded the largest rating increase compared to last month

_Last updated: July 27, 2026_

## How Does G2 Rank Social Media Suites Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 53,100+ Authentic Reviews
- 77+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Social Media Suites
 ![G2 Grid® for Social Media Suites plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-suites/grids.png?focus%5B%5D=3551&focus%5B%5D=1616&focus%5B%5D=678&focus%5B%5D=39215&focus%5B%5D=14837&focus%5B%5D=19432&focus%5B%5D=163098&focus%5B%5D=4177)

Highlighted products: Semrush, Hootsuite, Sprout Social, SOCi, Zoho Social, Birdeye, Vista Social, and Reputation.

Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-suites/grids.json?focus%5B%5D=semrush&focus%5B%5D=hootsuite&focus%5B%5D=sprout-social&focus%5B%5D=soci&focus%5B%5D=zoho-social&focus%5B%5D=birdeye&focus%5B%5D=vista-social&focus%5B%5D=reputation&segment=small-business)

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### [Semrush](https://www.g2.com/products/semrush/reviews)

Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia.

**Average Rating:** 4.4/5.0

**Total Reviews:** 3,918

#### How Do G2 Users Rate Semrush?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)
- **Quality of Support:** 8.5/10 (Category avg: 9.1/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Semrush?

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Company Website:** adobe.com
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe  
956,842 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Digital Marketing Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 62% Small, 28% Medium

#### What Do G2 Reviewers Say About Semrush?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **variety of customizable tools** in Semrush, enhancing their SEO strategies and overall website performance.
- Users find Semrush's **ease of use** beneficial, enabling efficient SEO management and seamless integration with tools.
- Users value the **keyword insights** from Semrush, enhancing SEO strategies and optimizing content effectively.
- Users value the **comprehensive organic insights** and features of Semrush, enhancing their marketing strategies effectively.
- Users value the **effective position tracking** in Semrush, enabling strategic insights and competitive analysis for SEO success.

##### Cons

- Users find Semrush to be **too expensive** , especially for small businesses and sole proprietors with limited budgets.
- Users find Semrush **overly expensive** , particularly with additional costs for advanced features, limiting access for smaller businesses.
- Users find the **high costs** of Semrush challenging, particularly for smaller businesses with limited budgets.
- Users find **pricing issues** in Semrush due to high costs and constant add-ons that strain budgets.
- Users find the **learning curve steep** , as the overwhelming data can make initial navigation challenging.

#### What Are Recent G2 Reviews of Semrush?

**["Reliable, Modern Marketing Suite with Powerful API/MCP Improvements"](https://www.g2.com/survey_responses/semrush-review-13159268)**

**Rating:** 5.0/5.0 stars

_— Pasha L._

[Read full review](https://www.g2.com/survey_responses/semrush-review-13159268)

**["SEMrush: Our Go-To Powerhouse for SEO/AEO-Driven Content That Boosts Conversions"](https://www.g2.com/survey_responses/semrush-review-13129243)**

**Rating:** 5.0/5.0 stars

_— Pavel K._

[Read full review](https://www.g2.com/survey_responses/semrush-review-13129243)

#### What Are G2 Users Discussing About Semrush?

- [How are digital marketing experts utilizing Semrush to uncover unique SEO and content marketing opportunities?](https://www.g2.com/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities) - 2 comments, 3 upvotes
- [What is Semrush used for?](https://www.g2.com/discussions/what-is-semrush-used-for) - 5 comments
- [What is Semrush Content Marketplace used for?](https://www.g2.com/discussions/what-is-semrush-content-marketplace-used-for)
- [What is SplitSignal used for?](https://www.g2.com/discussions/what-is-splitsignal-used-for)
- [How do I delete my RingCentral account?](https://www.g2.com/discussions/how-do-i-delete-my-ringcentral-account) - 2 comments

### [Hootsuite](https://www.g2.com/pt/products/hootsuite/reviews)

A maioria das equipes ainda está trabalhando com ferramentas e fluxos de trabalho construídos para um tempo diferente — painéis, aprovações e sistemas desconectados que as atrasam. Muitas adicionaram IA, mas não mudaram a forma como o trabalho é realizado. As redes sociais se movem rápido demais para isso. É por isso que reconstruímos o Hootsuite com a IA como base, não como um recurso. O Hootsuite Social OS ajuda as equipes a passarem de reagir após o momento ter passado para agir em tempo real com IA que torna tudo tão fácil quanto um chat. É assim que estamos transformando a maneira como as equipes se movem, decidem e crescem. Menos tempo navegando em software. Mais tempo agindo sobre ideias. Esse é o futuro que estamos construindo. --- O Hootsuite Social OS oferece às equipes de marketing, comunicações e insights um sistema conectado para detectar o que está moldando sua marca em tempo real, entender o que isso significa e coordenar ações em toda a organização antes que a janela de oportunidade se feche. O Hootsuite Social OS é uma combinação forte para equipes de marketing, comunicações, marca e estratégia social que precisam de inteligência social conectada diretamente à execução em toda a empresa, não apenas outro painel de escuta para monitorar isoladamente — para que possam se mover na velocidade das redes sociais e se manter à frente. Principais Recursos do Hootsuite \> Inteligência social em tempo real: Lumen ajuda você a detectar os sinais que moldam seu mercado, desde a percepção da marca e tendências emergentes até movimentos competitivos e mudanças de consumo, trazendo à tona os insights que importam e ajudando você a agir sobre eles antes que a janela de oportunidade se feche. \> Camada de orquestração de IA conversacional: Faça perguntas ao Wisdom em linguagem simples e obtenha respostas citadas e acionáveis baseadas em seus dados sociais ao vivo, contexto de marca e desempenho histórico. E tudo é tão fácil quanto um chat. \> Publicação e planejamento conectados: Com o Perch, você pode transformar insights em conteúdo agendado ou publicado em minutos — sem trocar de abas ou perder o contexto. \> Atendimento ao cliente unificado: Gerencie comentários, mensagens e menções em todos os canais em um só lugar através do Nest, com respostas assistidas por IA e roteamento de fluxo de trabalho. \> Advocacia de funcionários: Transforme suas vozes mais confiáveis — seu pessoal — em embaixadores da marca. O Parliament permite que eles compartilhem facilmente conteúdo alinhado à marca com suas próprias redes para ampliar o alcance e reduzir a dependência de mídia paga. Conectores MCP para Lumen, Perch e Nest trazem as capacidades do Hootsuite Social OS para as ferramentas de IA que as equipes já usam, incluindo Claude e ChatGPT. Assim, as equipes podem redigir, agendar, publicar, engajar e medir em todos os seus canais via Hootsuite sem passar todos os dias em um painel, calendário ou caixa de composição.

**Average Rating:** 4.3/5.0

**Total Reviews:** 7,341

#### How Do G2 Users Rate Hootsuite?

- **the product tem sido um bom parceiro comercial?:** 8.5/10 (Category avg: 9.1/10)
- **Qualidade do Suporte:** 8.2/10 (Category avg: 9.1/10)
- **Facilidade de Uso:** 8.6/10 (Category avg: 8.9/10)
- **Qual é o ROI estimado da sua organização em the product (período de retorno em meses)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Hootsuite?

- **Vendedor:** [Hootsuite](https://www.g2.com/pt/sellers/hootsuite)
- **Website da Empresa:** hootsuite.com
- **Ano de Fundação:** 2008
- **Localização da Sede:** Vancouver, BC
- **Twitter:** @hootsuite  
6,164,377 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=844e1522d924ef48e790e3d67ae487375cc04fd64926faa594be65089c9cc7f4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F288540%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,764 funcionários no LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Gerente de Mídias Sociais, Gerente de Marketing
- **Top Industries:** Marketing e Publicidade, Gestão de Organizações Sem Fins Lucrativos
- **Company Size:** 59% Small, 29% Medium

#### What Do G2 Reviewers Say About Hootsuite?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários valorizam o recurso de **agendamento eficiente de postagens** , permitindo uma gestão perfeita de conteúdo em várias plataformas.
- Os usuários adoram a **facilidade de uso** do Hootsuite, apreciando a rapidez com que podem gerenciar todas as suas redes sociais.
- Os usuários valorizam o recurso de **agendamento eficiente** do Hootsuite, permitindo postagens consistentes em várias plataformas sem esforço.
- Os usuários valorizam a **gestão centralizada** do Hootsuite, reduzindo significativamente o tempo gasto na supervisão de mídias sociais.
- Os usuários apreciam a **facilidade de agendar postagens** em várias plataformas, melhorando significativamente a eficiência de sua gestão de mídias sociais.

##### Cons

- Os usuários encontram **recursos limitados** no Hootsuite, particularmente na seleção e corte de fotos de capa para postagens no Instagram.
- Os usuários estão frustrados com **recursos ausentes** como a seleção direta de foto de capa e capacidades limitadas para menções não marcadas.
- Os usuários acham o preço do Hootsuite **proibitivamente caro** , especialmente em comparação com concorrentes que oferecem recursos semelhantes a custos mais baixos.
- Os usuários consideram o **alto preço** do Hootsuite uma desvantagem notável em comparação com concorrentes com recursos semelhantes.
- Os usuários enfrentam **problemas de postagem** com o Hootsuite, incluindo limitações no upload de fotos e falhas inesperadas de postagem.

#### What Are Recent G2 Reviews of Hootsuite?

**["Hootsuite simplifica a gestão de múltiplas redes e o gerenciamento de campanhas"](https://www.g2.com/pt/survey_responses/hootsuite-review-13169256)**

**Rating:** 4.5/5.0 stars

_— Jean-Paul F._

[Read full review](https://www.g2.com/pt/survey_responses/hootsuite-review-13169256)

**["Hootsuite simplifica a publicação em múltiplas plataformas e o acompanhamento do engajamento"](https://www.g2.com/pt/survey_responses/hootsuite-review-13184382)**

**Rating:** 4.5/5.0 stars

_— Maxim A._

[Read full review](https://www.g2.com/pt/survey_responses/hootsuite-review-13184382)

#### What Are G2 Users Discussing About Hootsuite?

- [Como o Hootsuite está ajudando as empresas a gerenciar sua presença nas redes sociais de forma mais eficaz e eficiente?](https://www.g2.com/pt/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) - 2 comments
- [Como o Hootsuite está sendo usado para melhorar a eficiência operacional e a experiência do usuário em seu campo específico?](https://www.g2.com/pt/discussions/how-is-hootsuite-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field) - 2 comments
- [Para que serve o Hootsuite?](https://www.g2.com/pt/discussions/what-is-hootsuite-used-for) - 2 comments
- [Para que é usado o Hootsuite Social Advertising?](https://www.g2.com/pt/discussions/what-is-hootsuite-social-advertising-used-for) - 1 comment
- [O que você obtém com o Hootsuite gratuito?](https://www.g2.com/pt/discussions/what-do-you-get-with-free-hootsuite) - 4 comments

### [Sprout Social](https://www.g2.com/pt/products/sprout-social/reviews)

Sprout Social é uma solução abrangente de inteligência social projetada para transformar insights em ação para impulsionar um impacto empresarial mais inteligente e rápido. A plataforma de Inteligência Social impulsionada por IA atende a dezenas de milhares de organizações, desde pequenas empresas até grandes corporações, permitindo que aproveitem o poder das mídias sociais para melhorar sua presença de marca e impulsionar a tomada de decisões estratégicas. Sprout Social oferece um conjunto de soluções para equipes de marketing, gerentes de mídias sociais, executivos de comunicação, equipes de atendimento ao cliente, especialistas em dados e análises e líderes empresariais para otimizar suas estratégias com insights sociais críticos. Com sua interface amigável e capacidades robustas, o Sprout Social é particularmente benéfico para equipes que buscam entregar inteligência de mídia preditiva, otimização social completa, suporte social escalável e amplificação autêntica da marca. Impulsionado pelo Trellis, nossa IA agente, o Sprout revela padrões ocultos e afia cada insight social em uma imagem clara de onde levar sua estratégia a seguir. As principais capacidades do Sprout Social incluem publicação avançada, atendimento ao cliente social, escuta social e análises aprofundadas. A publicação permite que os usuários agendem e gerenciem postagens no Facebook, Instagram, Bluesky, LinkedIn e mais, garantindo mensagens consistentes e colaboração em equipe para maximizar o alcance do público. O atendimento ao cliente social permite que as empresas impulsionem fluxos de trabalho de atendimento escaláveis e seguros para aumentar a satisfação do cliente. A escuta social permite que as empresas monitorem conversas e tendências relevantes para seu setor, fornecendo insights valiosos sobre o sentimento e as preferências dos clientes. As análises oferecem relatórios abrangentes que ajudam os usuários a medir a eficácia de suas campanhas de mídia social, rastrear métricas de engajamento e identificar oportunidades de melhoria. A plataforma é sustentada por segurança de nível empresarial, conformidade e permissões, construída para as maiores e mais complexas organizações do mundo e um extenso ecossistema de integrações e APIs para integrar a Inteligência Social nas ferramentas que suas equipes já usam. Juntos, esses produtos operacionalizam a inteligência em todo o seu fluxo de trabalho, garantindo que sua organização se mova com base em dados em vez de apenas coletá-los. Construído para implantação rápida e adoção imediata, o Sprout elimina os meses de configuração exigidos por suítes tradicionais, permitindo que você transforme sinais sociais em ação empresarial desde o primeiro dia. No geral, o Sprout Social serve como uma ferramenta vital para empresas que buscam aproveitar insights de mídias sociais para crescimento estratégico. Sua combinação de design intuitivo, recursos colaborativos e análises poderosas o posiciona como um jogador chave no cenário de inteligência social, ajudando as organizações a se conectarem com seus públicos de forma mais eficaz e a impulsionar resultados empresariais significativos. Com mais de 3.500 avaliações e uma colocação #1 em mais de 60 relatórios do G2, o Sprout Social é uma plataforma confiável por empresas como Atlassian, Canva e HP.

**Average Rating:** 4.4/5.0

**Total Reviews:** 6,789

#### How Do G2 Users Rate Sprout Social?

- **the product tem sido um bom parceiro comercial?:** 8.7/10 (Category avg: 9.1/10)
- **Qualidade do Suporte:** 8.6/10 (Category avg: 9.1/10)
- **Facilidade de Uso:** 8.8/10 (Category avg: 8.9/10)
- **Qual é o ROI estimado da sua organização em the product (período de retorno em meses)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Sprout Social?

- **Vendedor:** [Sprout Social](https://www.g2.com/pt/sellers/sprout-social)
- **Website da Empresa:** sproutsocial.com
- **Ano de Fundação:** 2010
- **Localização da Sede:** Chicago, IL
- **Twitter:** @SproutSocial  
116,252 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=68375f2155e9c11aac20d94bebdf5dde3a64781f7a1b886633878a344b2f77f6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1175268%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,767 funcionários no LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Gerente de Mídias Sociais, Gerente de Marketing
- **Top Industries:** Marketing e Publicidade, Gestão de Organizações Sem Fins Lucrativos
- **Company Size:** 42% Small, 36% Medium

#### What Do G2 Reviewers Say About Sprout Social?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários acham o Sprout Social **fácil de usar e integrar** , simplificando efetivamente o gerenciamento de mídias sociais.
- Os usuários valorizam as **capacidades de agendamento de postagens** do Sprout Social, aumentando a eficiência em várias redes sociais.
- Os usuários valorizam a **facilidade de agendamento** com o Sprout Social, melhorando sua capacidade de gerenciar conteúdo de forma eficiente.
- Os usuários valorizam as **análises detalhadas** do Sprout Social, aprimorando seus relatórios e tomada de decisões para estratégias de mídia social.
- Os usuários elogiam a **gestão centralizada** do Sprout Social, apreciando a integração perfeita e a eficiência em várias contas.

##### Cons

- Os usuários desejam **recursos ausentes** como um calendário de conteúdo, análises aprimoradas e ferramentas nativas do Instagram para melhor funcionalidade.
- Os usuários expressam frustração com **recursos limitados** no Sprout Social, impactando a flexibilidade e as capacidades analíticas para necessidades avançadas.
- Os usuários consideram o **alto custo** do Sprout Social uma barreira de entrada, especialmente para organizações maiores que precisam de várias contas.
- Os usuários expressam preocupação com **recursos e suporte limitados** no Sprout Social, afetando a eficiência e a precisão na gestão de conteúdo.
- Os usuários consideram o **alto preço** do Sprout Social uma barreira, especialmente para organizações maiores que precisam de várias contas.

#### What Are Recent G2 Reviews of Sprout Social?

**["Sprout Social facilita o agendamento com publicação confiável impulsionada por IA"](https://www.g2.com/pt/survey_responses/sprout-social-review-13171854)**

**Rating:** 5.0/5.0 stars

_— Ann H._

[Read full review](https://www.g2.com/pt/survey_responses/sprout-social-review-13171854)

**["Agendamento Sem Esforço, Suporte Estelar"](https://www.g2.com/pt/survey_responses/sprout-social-review-11691236)**

**Rating:** 5.0/5.0 stars

_— Hannah R._

[Read full review](https://www.g2.com/pt/survey_responses/sprout-social-review-11691236)

#### What Are G2 Users Discussing About Sprout Social?

- [Como os profissionais de marketing e as empresas estão utilizando o Sprout Social para gerenciar suas estratégias de mídia social?](https://www.g2.com/pt/discussions/how-are-marketers-and-businesses-utilizing-sprout-social-for-managing-their-social-media-strategies) - 1 comment
- [Para que serve o Sprout Social?](https://www.g2.com/pt/discussions/what-is-sprout-social-used-for)
- [Does Sprout Social have a free plan?](https://www.g2.com/pt/discussions/does-sprout-social-have-a-free-plan) - 3 comments
- [O Sprout Social é legítimo?](https://www.g2.com/pt/discussions/is-sprout-social-legit) - 4 comments, 1 upvote
- [O que o Sprout Social pode fazer?](https://www.g2.com/pt/discussions/what-can-sprout-social-do) - 2 comments

### [SOCi](https://www.g2.com/products/soci/reviews)

SOCi is redefining how multi-location enterprises achieve local and AI search visibility with the world’s first agentic workforce. Built specifically for distributed brands, SOCi’s brand-trained agents are guided by a unified visibility engine that autonomously executes and optimizes local marketing work across AI search, GEO ecosystems, social, and reviews — ensuring every location is visible, discoverable, and growing in today’s geo-driven landscape. Trusted by leading brands like Ford, Ace Hardware, and Liberty Tax, and recognized by Fast Company as one of the World’s Most Innovative Companies, SOCi transforms marketing from software you manage into work that gets done — intelligently, consistently, and at scale. Learn more at www.soci.ai or contact hello@soci.ai MEET SOCi GENIUS AGENTS: Trained on your brand, data, and guidelines, Genius Agents work 24/7 across every location, managing local search, social, and reputation for you. Local search, social, and reputation are all connected. When Genius Agents work together, sharing insights and coordinating plans, they unlock even greater value. Genius Local Search Agent: Drives local SEO and AI search visibility by analyzing signals, optimizing listings, and publishing Google Posts. Genius Social Agent: Publishes and manages social content and engagements, guided by customer signals and market trends. Genius Reputation Agent: Responds to all reviews, analyzes surveys, and uses customer feedback to uncover insights and sentiment trends. ADDITIONAL SOLUTIONS: Pages: Create customizable, search-optimized local landing pages to maximize visibility and drive conversions. Locators: Make it easy for customers to find your nearby locations and products with SEO-friendly locator pages. Boost & Ads: Auto-generate and deploy hyper-localized ad campaigns across all your locations, tailored to local audiences. Forms & Surveys: Automate localized forms and surveys across every location to capture customer insights, generate leads, manage feedback, and collect first-party data.

**Average Rating:** 4.5/5.0

**Total Reviews:** 4,492

#### How Do G2 Users Rate SOCi?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)
- **Quality of Support:** 8.8/10 (Category avg: 9.1/10)
- **Ease of Use:** 8.7/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind SOCi?

- **Seller:** [SOCi](https://www.g2.com/sellers/soci)
- **Company Website:** www.soci.ai
- **Year Founded:** 2012
- **HQ Location:** San Diego, California
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4f30660293f046bdf007cf6ccdb8a88b1f8ee00b070671c1b2c97987b513b045&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsoci-inc-%2F&secure%5Burl_type%5D=linkedin_company_website)  
624 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Property Manager
- **Top Industries:** Real Estate, Marketing and Advertising
- **Company Size:** 50% Small, 29% Medium

#### What Do G2 Reviewers Say About SOCi?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of SOCi, enjoying hassle-free onboarding and simple content management across platforms.
- Users value the **easy and convenient post scheduling** of SOCi, allowing them to stay organized and efficient.
- Users find SOCi **exceptionally helpful** for managing reviews and social media, with easy setup and responsive support.
- Users value the **centralized management** of SOCi, as it simplifies their social media handling and saves time.
- Users praise SOCi for its **ease of scheduling** , enabling effective management of social media across multiple platforms seamlessly.

##### Cons

- Users criticize SOCi for **missing features** such as robust customizations and improved reporting capabilities, impacting efficiency.
- Users find SOCi has **limited features** , lacking options for customization and necessary tools for effective social media management.
- Users are frustrated by **posting issues** in SOCi, including lack of calendar integration and inability to delete posts.
- Users note a **steep learning curve** for SOCi, requiring time and additional training to feel proficient.
- Users feel that SOCi requires **improvement in accuracy and flexibility** for reporting and listings management.

#### What Are Recent G2 Reviews of SOCi?

**["Easy Multi-Platform Scheduling at Scale with Top-Notch Support"](https://www.g2.com/survey_responses/soci-review-13078919)**

**Rating:** 5.0/5.0 stars

_— Brennen W._

[Read full review](https://www.g2.com/survey_responses/soci-review-13078919)

**["SOCI streamlines social media management, boosting online presence and accountability"](https://www.g2.com/survey_responses/soci-review-9655437)**

**Rating:** 5.0/5.0 stars

_— Stephanie O._

[Read full review](https://www.g2.com/survey_responses/soci-review-9655437)

### [Zoho Social](https://www.g2.com/products/zoho-social/reviews)

Zoho Social is an all-in-one social media management software designed for businesses of all sizes and agencies. It enables you to schedule and publish social media posts, manage conversations—including direct messages, comments, and mentions—across multiple channels, monitor keywords, competitors, and hashtags, generate reports, and more—all from a single platform. Supported channels: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter), Bluesky, TikTok, WhatsApp, and Telegram. Key Features: Scheduling & publishing for seamless content planning Unified conversation management to stay on top of messages and interactions Social media analytics for data-driven insights A social media calendar to visualize and organize posts Team collaboration for effortless workflow management Zia, Zoho’s in-house AI, for generating content, hashtags, captions, and more Available as both a web and mobile app, Zoho Social ensures you can manage your social media anytime, anywhere. It offers four editions for businesses and two for agencies—explore our detailed pricing and plans to find the best fit. A free edition and a free trial are also available to help you get started with ease. Seamless Integrations: Zoho Social connects with Zoho CRM for sales and Zoho Desk for customer support, streamlining your business operations. About Zoho: Zoho Social is a product of Zoho Corporation Private Limited, a company with over 27 years of experience in building business software. Zoho offers a suite of 50+ applications covering sales, marketing, customer support, finance, collaboration, workplace productivity, messaging, security, development, and more. With 100 million+ customers worldwide, Zoho is committed to privacy, transparency, and delivering software that businesses can trust.

**Average Rating:** 4.6/5.0

**Total Reviews:** 2,850

#### How Do G2 Users Rate Zoho Social?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)
- **Quality of Support:** 8.7/10 (Category avg: 9.1/10)
- **Ease of Use:** 9.2/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Zoho Social?

- **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)
- **Year Founded:** 1996
- **HQ Location:** Austin, TX
- **Twitter:** @Zoho  
137,880 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8e45ddb296c32c6c5597ef9ba945c94562c57624f7bd1dcf1a9e9931f71578&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F38373%2F&secure%5Burl_type%5D=linkedin_company_website)  
30,766 employees on LinkedIn®
- **Phone:** +1 (888) 900-9646 

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 87% Small, 9% Medium

#### What Do G2 Reviewers Say About Zoho Social?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Zoho Social to be **easy to use and setup** , enabling seamless posting across multiple channels effortlessly.
- Users appreciate the **efficient post scheduling** capabilities of Zoho Social, streamlining management for multiple social media accounts effortlessly.
- Users value the **centralized management** of Zoho Social, seamlessly integrating various platforms for streamlined business operations.
- Users appreciate the **centralized multi-platform management** in Zoho Social, simplifying social media engagement and coordination.
- Users appreciate the **easy setup** of Zoho Social, allowing them to start scheduling content almost immediately.

##### Cons

- Users express a desire for **missing features** , including integrations with design tools and advanced analytics in Zoho Social.
- Users find the **pricing of Zoho Social to be high** , especially for growing agencies needing access to all features.
- Users note the **limited free tier** of Zoho Social, which lacks essential features and presents pricing challenges.
- Users face **social media connection limitations** with Zoho Social, making it challenging to post across multiple accounts efficiently.
- Users find that Zoho Social has **limited features** , especially on the mobile app compared to the web version.

#### What Are Recent G2 Reviews of Zoho Social?

**["Streamlined Social Media Management with Seamless Integration"](https://www.g2.com/survey_responses/zoho-social-review-12562472)**

**Rating:** 4.5/5.0 stars

_— MOHD SYAZWAN S._

[Read full review](https://www.g2.com/survey_responses/zoho-social-review-12562472)

**["Streamlined Social Scheduling"](https://www.g2.com/survey_responses/zoho-social-review-13102423)**

**Rating:** 5.0/5.0 stars

_— Ian F._

[Read full review](https://www.g2.com/survey_responses/zoho-social-review-13102423)

#### What Are G2 Users Discussing About Zoho Social?

- [How is Zoho Social transforming the way businesses manage their social media platforms?](https://www.g2.com/discussions/zoho-social-how-is-zoho-social-transforming-the-way-businesses-manage-their-social-media-platforms) - 1 comment, 2 upvotes
- [How is Zoho Social transforming the way businesses manage their social media platforms?](https://www.g2.com/discussions/how-is-zoho-social-transforming-the-way-businesses-manage-their-social-media-platforms) - 1 comment
- [What is Zoho Social used for?](https://www.g2.com/discussions/what-is-zoho-social-used-for) - 1 upvote
- [Is Zoho social good?](https://www.g2.com/discussions/is-zoho-social-good) - 2 comments
- [How does Zoho social work?](https://www.g2.com/discussions/how-does-zoho-social-work) - 1 comment

### [Birdeye](https://www.g2.com/pt/products/birdeye/reviews)

A Birdeye cria agentes de IA para marcas com múltiplas localizações — confiada pelas maiores marcas empresariais globalmente, incluindo Sutter Health, Aspen Dental, Sun Auto e Caesars Entertainment. Nós fornecemos colegas de trabalho de IA em cada local — para marketing, operações e experiência do cliente — que realizam os trabalhos que seu negócio precisa, empregando múltiplos agentes que trabalham juntos para conquistar visibilidade de IA, converter demanda e entregar uma experiência consistente ao cliente. Colegas de Trabalho de IA → Realizam os Trabalhos Jay (marketing), Robin (operações) e Myna (experiência do cliente) gerenciam o trabalho em suas localizações — desde visibilidade em buscas de IA, avaliações, listagens e redes sociais, até recepção e agendamento de compromissos, passando por pesquisas, emissão de tickets e insights. Você não está comprando funcionalidades. Você está adicionando pessoal de IA a cada local. Assim, o trabalho é realizado em cada local — sem sobrecarregar sua equipe. Agentes → Realizam o Trabalho Cada colega de trabalho emprega múltiplos agentes que trabalham juntos para completar um trabalho. A forma como esses agentes trabalham é o que nos diferencia. A maioria dos softwares informa o que está acontecendo; nossos agentes decidem o que fazer — e fazem, com sua aprovação. Eles consolidam todos os sinais em cada local, seja na Birdeye ou em uma de suas mais de 3.000 integrações; raciocinam com a voz da sua marca e o contexto da indústria; e agem — juntos — para impulsionar o resultado. Assim, uma avaliação, uma campanha, uma chamada perdida se tornam um resultado finalizado, não uma tarefa parada em um painel. Pronto para Empresas → Construído para Escala SSO, registro de auditoria, HIPAA, SOC 2 e GDPR. Acesso baseado em funções, aprovações em camadas e relatórios a nível de localização dão às equipes corporativas e locais o controle de que precisam. Assim, você mantém o controle enquanto a IA lida com a execução em centenas de locais. Com equipes nos EUA, Reino Unido, Austrália e Índia, a Birdeye está redefinindo como as empresas vencem localmente em escala.

**Average Rating:** 4.7/5.0

**Total Reviews:** 4,067

#### How Do G2 Users Rate Birdeye?

- **the product tem sido um bom parceiro comercial?:** 9.4/10 (Category avg: 9.1/10)
- **Qualidade do Suporte:** 9.4/10 (Category avg: 9.1/10)
- **Facilidade de Uso:** 9.3/10 (Category avg: 8.9/10)
- **Qual é o ROI estimado da sua organização em the product (período de retorno em meses)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Birdeye?

- **Vendedor:** [Birdeye](https://www.g2.com/pt/sellers/birdeye)
- **Website da Empresa:** www.birdeye.com
- **Ano de Fundação:** 2012
- **Localização da Sede:** Palo Alto, CA
- **Twitter:** @BirdEye\_  
5,232 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97d4071e3de7fd002a6d125d6f043e9a3aa1186c59d8ddbd5983a7913f96581e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2837064%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,442 funcionários no LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Proprietário, Gerente de Marketing
- **Top Industries:** Hospital e Cuidados de Saúde, Imóveis
- **Company Size:** 47% Small, 34% Medium

#### What Do G2 Reviewers Say About Birdeye?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários acham o Birdeye incrivelmente **fácil de usar** , apreciando a configuração intuitiva e a navegação fluida para gerenciar avaliações.
- Os usuários valorizam a **facilidade de uso** do Birdeye, achando a navegação e o gerenciamento de avaliações diretos e eficientes.
- Os usuários valorizam os recursos de **gestão de avaliações amigável** do Birdeye, melhorando a comunicação e a reputação sem esforço.
- Os usuários elogiam o **excelente suporte ao cliente** da Birdeye, garantindo uma integração suave e grande sucesso na implementação.
- Os usuários apreciam a **facilidade de uso e conveniência** do Birdeye, especialmente para gerenciar avaliações e comunicação com pacientes.

##### Cons

- Os usuários observam as **funcionalidades ausentes** no Birdeye, desejando integração com o TikTok e outras melhorias.
- Os usuários observam que a **interface lenta e as melhorias necessárias de IA** do Birdeye impactam a eficiência e a experiência de atendimento ao cliente.
- Os usuários acham **confuso gerenciar avaliações** de forma eficaz devido a problemas de integração e usabilidade do painel.
- Os usuários observam uma **curva de aprendizado** com a interface do Birdeye que pode desafiar aqueles menos familiarizados com tecnologia.
- Os usuários acham que os **recursos limitados** do Birdeye carecem de ferramentas abrangentes e integrações necessárias para uma experiência melhor.

#### What Are Recent G2 Reviews of Birdeye?

**["Salvador da Pátria da Gestão de Reputação!"](https://www.g2.com/pt/survey_responses/birdeye-review-8930451)**

**Rating:** 5.0/5.0 stars

_— Lisbeth M._

[Read full review](https://www.g2.com/pt/survey_responses/birdeye-review-8930451)

**["Um software para facilitar a obtenção de avaliações"](https://www.g2.com/pt/survey_responses/birdeye-review-6847210)**

**Rating:** 5.0/5.0 stars

_— Robert R._

[Read full review](https://www.g2.com/pt/survey_responses/birdeye-review-6847210)

#### What Are G2 Users Discussing About Birdeye?

- [O que torna o Birdeye uma ferramenta preferida para empresas que buscam melhorar sua reputação online e gestão de feedback de clientes?](https://www.g2.com/pt/discussions/what-makes-birdeye-a-preferred-tool-for-businesses-looking-to-improve-their-online-reputation-and-customer-feedback-management) - 1 comment
- [Para que serve o Birdeye?](https://www.g2.com/pt/discussions/what-is-birdeye-used-for) - 1 comment
- [As avaliações do BirdEye são falsas?](https://www.g2.com/pt/discussions/are-birdeye-reviews-fake) - 3 comments
- [How much is BirdEye monthly?](https://www.g2.com/pt/discussions/how-much-is-birdeye-monthly) - 1 comment
- [What does BirdEye cost?](https://www.g2.com/pt/discussions/what-does-birdeye-cost) - 1 comment

### [Vista Social](https://www.g2.com/products/vista-social/reviews)

Vista Social is an enterprise-ready social media management platform built for teams that refuse to settle. Every channel, every workflow, every integration, powered by AI that works while you sleep. You decide how you want to work. Turn on AI mode and let Ask Vista drive, or switch to Expert mode and run everything hands-on with the full set of powerful tools and automations. The platform adapts to how your team likes to operate, not the other way around. At the center of AI mode is Ask Vista, your conversational assistant. Instead of clicking through menus, you tell it what you need. Draft and schedule a week of posts, pull last month's performance, find the right media, reply to your inbox, or ask what's working. Ask Vista does the work and shows you the results. Then there are agents. Set one up once and it keeps running on its own schedule, so the routine work happens without you. An agent can publish recurring content, watch your comments and reviews and respond, put together a Monday morning report, or surface ideas before you plan. You describe the job, the agent handles it on repeat. Around all of it sits everything you'd expect. Connect Instagram, Facebook, TikTok, LinkedIn, YouTube, X, Pinterest, Google Business Profile, Threads, and Bluesky. Plan on a shared calendar, route approvals for your team and clients, and dig into analytics, competitor benchmarking, and social listening. Agencies get multi-workspace management, white-label reports, and branded dashboards. No bloat, no per-feature upsells, no "contact us for pricing."

**Average Rating:** 4.8/5.0

**Total Reviews:** 1,115

#### How Do G2 Users Rate Vista Social?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)
- **Quality of Support:** 9.6/10 (Category avg: 9.1/10)
- **Ease of Use:** 9.6/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 7.3/10 (Category avg: 10/10)

#### Who Is the Company Behind Vista Social?

- **Seller:** [Vista Social LLC](https://www.g2.com/sellers/vista-social-llc)
- **Company Website:** vistasocial.com
- **Year Founded:** 2022
- **HQ Location:** New York, US
- **Twitter:** @vistasocialapp  
2,663 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d70376c9cad6b254ef322d784092bfc3c22bb6c527bf974978962ebf610fb254&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvistasocial%2F&secure%5Burl_type%5D=linkedin_company_website)  
28 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Social Media Manager, Founder
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 72% Small, 26% Medium

#### What Do G2 Reviewers Say About Vista Social?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Vista Social to be **extremely easy to use** , streamlining social media management effortlessly with diverse features.
- Users appreciate the **comprehensive and user-friendly social media management features** of Vista Social for efficient content management.
- Users appreciate the **comprehensive features** of Vista Social, making it an ideal tool for small to medium businesses.
- Users love the **easy post scheduling** in Vista Social, which streamlines content management across multiple platforms efficiently.
- Users value the **centralized management** of Vista Social, simplifying social media handling across multiple platforms with ease.

##### Cons

- Users find the **learning curve frustrating** , but believe familiarity will improve overall experience with Vista Social.
- Users note a **lack of automation features** like LinkedIn DMs and mobile app capabilities, which limits functionality.
- Users express concerns about **delayed updates** for TikTok and others, causing potential financial and reputational harm.
- Users note that there is **room for improvement** in Vista Social’s AI capabilities and dashboard analytics overview.
- Users face challenges with **linking issues** in Vista Social, including data syncing and account connection difficulties.

#### What Are Recent G2 Reviews of Vista Social?

**["Exactly what I was looking for!"](https://www.g2.com/survey_responses/vista-social-review-7769914)**

**Rating:** 5.0/5.0 stars

_— Caroline H._

[Read full review](https://www.g2.com/survey_responses/vista-social-review-7769914)

**["All-in-One Social Management with Excellent Support and Smart Automations"](https://www.g2.com/survey_responses/vista-social-review-13080181)**

**Rating:** 5.0/5.0 stars

_— Dara S._

[Read full review](https://www.g2.com/survey_responses/vista-social-review-13080181)

### [Reputation](https://www.g2.com/products/reputation/reviews)

Reputation is the #1 AI-native reputation management platform, built to help multi-location businesses be found, trusted, and chosen in search, AI answers, and everywhere customers make decisions. By operating as a unified data system, the platform turns fragmented reviews, listings, and surveys into actionable intelligence—ensuring every local storefront, franchise, or dealer group receives clear, prioritized actions. This consolidation empowers marketing and operations teams with complete visibility into local search performance and customer interactions across the entire enterprise network. Rather than functioning as a standard aggregation tool, the platform's core architecture facilitates advanced operational analytics and Generative Engine Optimization (GEO). The system processes siloed feedback channels into operational intelligence, allowing teams to uncover critical performance metrics without manually scouring through raw data. This capability is powered by a native AI assistant (Reputation IQ) that analyzes all feedback data to find trends and opportunities for improvement. Because this intelligence operates natively within the platform, organizations can extract deep conversational insights and track location-specific performance while keeping their proprietary data completely secure from third-party exposure. Core Capabilities Unified Feedback Hub: Consolidates reviews, surveys, and social media commentary from over 200 external directories into a centralized dashboard for standardized monitoring. Conversational Intelligence: Leverages secure, internal AI to instantly identify sentiment trends and customer friction points at scale. Global Listings Management: Audits and publishes accurate location data across the digital ecosystem to ensure strict consistency. AI Engine Optimization (AEO): Analyzes how large language models perceive the brand, equipping teams to optimize structured data for algorithmic discovery. Core Benchmarking: Calculates an objective Reputation Score to index review volume, sentiment analysis, and responsiveness against industry competitors. The primary value of Reputation lies in its capacity to transform legacy local SEO efforts into a modern AEO strategy. As search behavior continues to fragment, multi-location brands utilize the platform to solve the inherent blind spots created by AI aggregators. By actively managing their digital footprint and automating their engagement protocols, organizations establish the precise citation consistency and interaction signals required by large language models. Ultimately, the platform empowers businesses to systematically elevate their localized customer experience, secure massive operational time savings, and capture market share through improved algorithmic visibility.

**Average Rating:** 4.5/5.0

**Total Reviews:** 2,405

#### How Do G2 Users Rate Reputation?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Quality of Support:** 8.9/10 (Category avg: 9.1/10)
- **Ease of Use:** 9.0/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Reputation?

- **Seller:** [Reputation](https://www.g2.com/sellers/reputation)
- **Company Website:** reputation.com
- **Year Founded:** 2006
- **HQ Location:** San Ramon, CA
- **Twitter:** @Reputation\_Com  
10,930 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bd8ab4194897457b9490b1a63309e03ed802416797d3e7a6e4765f7bf427840b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1579888%2F&secure%5Burl_type%5D=linkedin_company_website)  
707 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Community Manager, Property Manager
- **Top Industries:** Automotive, Real Estate
- **Company Size:** 46% Medium, 29% Small

#### What Do G2 Reviewers Say About Reputation?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Reputation, appreciating its simplicity and efficiency in managing customer feedback.
- Users appreciate the **SMS review requests** feature of Reputation, which enhances customer engagement and feedback collection.
- Users value the **user-friendly interface** of Reputation.com, which simplifies review management and enhances communication with stakeholders.
- Users value the **centralized reviews** feature of Reputation.com for efficient monitoring and management across multiple platforms.
- Users appreciate the **centralized management of reviews** , making it efficient to handle customer feedback seamlessly.

##### Cons

- Users feel there's **improvement needed** in integration, implementation, and adapting to unique customer service aspects.
- Users find the **survey email issues** frustrating, complicating the collection of essential feedback and insights.
- Users express frustration with **survey email bounce issues** , making it difficult to capture essential feedback effectively.
- Users find the **missing features** frustrating, including limited social publishing and absence of customizable templates.
- Users find the **scoring issues** unclear and feel the grading scale could be improved for better accuracy.

#### What Are Recent G2 Reviews of Reputation?

**["Visually pleasing & streamlined process. No complaints"](https://www.g2.com/survey_responses/reputation-review-9899978)**

**Rating:** 4.0/5.0 stars

_— Danny M._

[Read full review](https://www.g2.com/survey_responses/reputation-review-9899978)

**["Centralized Hub for Reputation with Room for Social Media Improvement"](https://www.g2.com/survey_responses/reputation-review-7128655)**

**Rating:** 4.0/5.0 stars

_— Giovanni A._

[Read full review](https://www.g2.com/survey_responses/reputation-review-7128655)

#### What Are G2 Users Discussing About Reputation?

- [Is BlackLine an ERP?](https://www.g2.com/discussions/is-blackline-an-erp)
- [How much does reputation com cost?](https://www.g2.com/discussions/how-much-does-reputation-com-cost) - 1 comment
- [What is Reputation Management Software?](https://www.g2.com/discussions/what-is-reputation-management-software) - 1 comment
- [How does reputation com work?](https://www.g2.com/discussions/how-does-reputation-com-work) - 1 comment

### [Meltwater](https://www.g2.com/pt/products/meltwater/reviews)

A Meltwater capacita empresas com um conjunto de soluções que abrange inteligência de mídia, social e do consumidor. Desde 2001, ajudamos organizações a aproveitar os dados do mundo em tempo real para impulsionar decisões mais inteligentes, desempenho mais forte e crescimento sustentável. Ao analisar quase 1 bilhão de peças de conteúdo todos os dias e transformá-las em insights vitais, a Meltwater desbloqueia a vantagem competitiva necessária para gerar resultados. Com 27.000 clientes, 50 escritórios em seis continentes e 2.200 funcionários, a Meltwater é o parceiro da indústria preferido por marcas globais que fazem a diferença. Ativamos o poder dos dados para que as empresas possam tomar decisões mais inteligentes e rápidas. Com o conjunto de dados mais robusto em mídia, social, tendências do consumidor – e agora insights sobre como grandes modelos de linguagem (LLMs) moldam a visibilidade da marca – damos às empresas uma visão completa das conversas, comportamentos e sinais que influenciam seus mercados. Nossa poderosa IA transforma essa amplitude de dados em insights acionáveis, capacitando equipes de RP, comunicações e marketing a conduzir estratégias com confiança. -- Mira Studio (Assistente de Inteligência de Mídia, Mercado e Marca com IA) Principais características - Consulta em linguagem natural - Insights automatizados - Relatórios estruturados - Identificação de tendências e explicações com ações sugeridas - Integrado em toda a plataforma Meltwater - Integra-se com Copilot e Slack O que é o Mira Studio? O Mira Studio é o colega de equipe de IA conversacional da Meltwater para inteligência de mídia, mercado e marca. O Mira Studio ajuda equipes de RP, comunicações e marketing a superar a complexidade e reduzir o tempo gasto em análises manuais, com relatórios orientados por prompts, briefing, exploração de dados simplificada e respostas em tempo real. Quem usa o Mira Studio? Equipes que precisam de insights rápidos e compartilháveis enquanto reduzem o tempo manual gasto vasculhando dados. O Mira Studio converte dados da Meltwater em resumos, visuais e fornece explicações por meio de interação em linguagem natural. Chegue ao porquê do que está acontecendo, não apenas ao quê. -- Inteligência de Mídia para RP (Plataforma de Monitoramento e Análise de Mídia) Principais capacidades - Monitorar 6 milhões de diferentes fontes de mídia - Pesquisa ilimitada - Alertas em tempo real - Identificação de jornalistas - Benchmarking competitivo - Relatórios unificados e compartilháveis - Análise preditiva para previsão de menções - Sentimento a nível de marca O que é a Inteligência de Mídia da Meltwater? A plataforma de inteligência de mídia da Meltwater monitora e analisa a cobertura de mídia conquistada através do rastreamento de menções e narrativas de marcas em notícias, impressos, transmissões, podcasts e mídias sociais. Isso permite tempos de resposta mais rápidos a tendências ou feedbacks por meio da conscientização em tempo real da penetração de mensagens, riscos emergentes e sentimento do consumidor. Quem usa a Inteligência de Mídia da Meltwater? Equipes de RP e comunicações usam a Inteligência de Mídia da Meltwater para fortalecer estratégias de RP com medição precisa do impacto da marca em fontes de mídia. Com capacidades de alcance a jornalistas dentro de uma única plataforma, os esforços de RP são simplificados para melhores resultados. -- Escuta e Análise Social Principais capacidades - Monitoramento de mais de 200 bilhões de conversas sociais - Análise de mais de 300 milhões de perfis sociais - Identificação de influenciadores - Relatórios compartilháveis em social conquistado, próprio e pago - Sentimento a nível de marca e análise preditiva para medição e previsão de marca - Agentes de IA para criação e gerenciamento de buscas Booleanas - Insights impulsionados por IA resumem narrativas de marca e tópicos - Acesso à API da Meltwater O que é a Escuta e Análise Social da Meltwater? A escuta e análise social da Meltwater é uma plataforma integrada que fornece monitoramento e análise impulsionada por IA para bilhões de conversas sociais. Conecte insights do consumidor à estratégia social e campanhas de marketing para uma abordagem integrada à promoção de marca, resposta rápida a crises e insights poderosos sobre concorrentes sem limites de dados. Quem usa a Escuta Social da Meltwater? Equipes de marketing e social responsáveis por insights do consumidor, concorrentes e indústria. -- Gestão de Influenciadores (Klear – Plataforma de Gestão de Relacionamento com Influenciadores) Principais capacidades - Banco de dados de mais de 30 milhões de perfis de criadores globais - Descoberta e recomendações de influenciadores impulsionadas por IA - Avaliação de influenciadores e análise de segurança de marca - Alcance e gestão de relacionamento impulsionados por IA - Gestão de campanhas e ferramentas de colaboração com criadores - Benchmarking de desempenho e rastreamento de ROI - Inteligência competitiva de influenciadores Qual é a nossa solução de gestão de influenciadores? Klear é a solução de descoberta de influenciadores e gestão de relacionamento com influenciadores da Meltwater. Avalie, gerencie e meça influenciadores e campanhas em escala a partir de uma única ferramenta. Recomendações de influenciadores impulsionadas por IA melhoram a precisão do direcionamento, proporcionando melhores correspondências e influenciando um melhor ROI. Quem usa nossa solução de gestão de influenciadores? Equipes de marketing, RP e influenciadores usam o Klear para implementar e escalar suas campanhas de influenciadores. Alcance, presentes, pagamentos, análise e relatórios podem ser todos gerenciados através de nossa plataforma. -- Serviços Empresariais e Profissionais Principais capacidades - Insights e relatórios liderados por analistas - Configurações de dados personalizadas - Suporte e entrega de nível empresarial O que são os Serviços Empresariais e Profissionais da Meltwater? Soluções de inteligência personalizadas e serviços profissionais de especialistas da Meltwater apoiam grandes empresas com requisitos avançados ou sob medida. Este serviço fornece análise de dados complexa e relatórios que vão além dos fluxos de trabalho padrão do produto, e garante entrega rápida e precisa para necessidades de inteligência de grande escala ou de alto risco.

**Average Rating:** 4.1/5.0

**Total Reviews:** 2,636

#### How Do G2 Users Rate Meltwater?

- **the product tem sido um bom parceiro comercial?:** 8.4/10 (Category avg: 9.1/10)
- **Qualidade do Suporte:** 8.6/10 (Category avg: 9.1/10)
- **Facilidade de Uso:** 7.9/10 (Category avg: 8.9/10)
- **Qual é o ROI estimado da sua organização em the product (período de retorno em meses)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Meltwater?

- **Vendedor:** [Meltwater](https://www.g2.com/pt/sellers/meltwater)
- **Website da Empresa:** www.meltwater.com
- **Ano de Fundação:** 2001
- **Localização da Sede:** San Francisco, CA
- **Twitter:** @Meltwater  
24,840 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=42afdd888dded55ea41ff09472451e1c766ad396ecb4db514e469624956a0419&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13277%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,585 funcionários no LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Gerente de Mídias Sociais, Gerente de Marketing
- **Top Industries:** Marketing e Publicidade, Relações Públicas e Comunicações
- **Company Size:** 41% Small, 37% Medium

#### What Do G2 Reviewers Say About Meltwater?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários valorizam a **facilidade de uso** do Meltwater, apreciando sua rápida configuração e suporte ao cliente útil.
- Os usuários elogiam o Meltwater por suas **configurações de filtragem poderosas** , tornando fácil encontrar conteúdo relevante rapidamente.
- Os usuários apreciam o **suporte ao cliente excepcional** da Meltwater, tornando o processo de aprendizado mais fácil e agradável.
- Os usuários elogiam a Meltwater por seu **suporte ao cliente excepcional** , apreciando a ajuda oportuna e o treinamento abrangente de integração.
- Os usuários valorizam a **utilidade do suporte ao cliente da Meltwater** e os recursos intuitivos que melhoram a experiência do usuário.

##### Cons

- Os usuários acham que **é necessário melhorar** a relevância do Meltwater e as limitações da plataforma relevante para organizações menores.
- Os usuários enfrentam uma **curva de aprendizado** desafiadora com o Meltwater devido a recursos complexos e requisitos de treinamento demorados.
- Os usuários acham a interface **não intuitiva** , criando desafios para navegar e utilizar efetivamente os recursos do Meltwater.
- Os usuários enfrentam **problemas técnicos** com o Meltwater, lutando com a lógica booleana e experimentando lentidão, desafios de filtragem e dificuldades de integração.
- Os usuários acham a **complexidade** do Meltwater desafiadora, particularmente com a lógica booleana e problemas de interface não intuitiva que afetam a eficiência da pesquisa.

#### What Are Recent G2 Reviews of Meltwater?

**["Pesquisa de Palavras-chave Confiável e Classificação Flexível de Artigos"](https://www.g2.com/pt/survey_responses/meltwater-review-13174217)**

**Rating:** 4.0/5.0 stars

_— Max B._

[Read full review](https://www.g2.com/pt/survey_responses/meltwater-review-13174217)

**["Uma boa plataforma para busca de influenciadores"](https://www.g2.com/pt/survey_responses/meltwater-review-8216118)**

**Rating:** 4.5/5.0 stars

_— Joannie C._

[Read full review](https://www.g2.com/pt/survey_responses/meltwater-review-8216118)

#### What Are G2 Users Discussing About Meltwater?

- [Para que é usado o Linkfluence?](https://www.g2.com/pt/discussions/what-is-linkfluence-used-for)
- [How many influencers are on Klear?](https://www.g2.com/pt/discussions/how-many-influencers-are-on-klear) - 1 comment, 1 upvote
- [Quem usa água de degelo?](https://www.g2.com/pt/discussions/who-uses-meltwater) - 1 comment
- [O Klear é seguro?](https://www.g2.com/pt/discussions/is-klear-safe) - 1 comment
- [Quanto custa a água de degelo?](https://www.g2.com/pt/discussions/how-much-does-meltwater-cost) - 2 comments

### [Kontentino](https://www.g2.com/products/kontentino/reviews)

Kontentino is a collaborative social media tool that turns chaos into clarity - helping teams plan, approve, and schedule together effortlessly. It brings marketing teams, clients, and stakeholders into a single structured workflow — replacing scattered emails and endless feedback loops with clarity, speed, and control. Approvals without the friction Clients review and approve posts through a clean interface. No login required. Fewer misunderstandings, faster sign-offs, stronger relationships. Real collaboration, in real time Copywriters, designers, managers, and clients work together in one place. No version confusion, no lost feedback threads. Multi-brand, multi-channel clarity Manage dozens of brands and profiles from one calendar. Always know what's scheduled, what needs approval, and what's going live next. Publish and measure, all in one place Autopublish to Facebook, Instagram, LinkedIn, TikTok, and more. Then track performance with visual reports that actually make sense. AI that works the way you do Smart AI features for content creation and localization - built into your workflow, not bolted on. Backed by real human support when you need it. Support from real people, fast When you need help, a real person responds. Quickly. Kontentino support team knows the product and social media landscape, and always aims to solves problems. Built for agencies managing multiple clients, and in-house teams who can't afford messy processes. Kontentino scales with you — from a handful of profiles to a full portfolio.

**Average Rating:** 4.6/5.0

**Total Reviews:** 371

#### How Do G2 Users Rate Kontentino?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Quality of Support:** 9.5/10 (Category avg: 9.1/10)
- **Ease of Use:** 9.1/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Kontentino?

- **Seller:** [Kontentino](https://www.g2.com/sellers/kontentino)
- **Company Website:** www.kontentino.com
- **Year Founded:** 2014
- **HQ Location:** Bratislava, Slovakia
- **Twitter:** @Kontentino  
582 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cb9b24e9ddebc7cdc41b5071b89e5dc0e91c69af16d6ba4e49ff03af728df3da&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10633766%2F&secure%5Burl_type%5D=linkedin_company_website)  
31 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Social Media Manager, CEO
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 69% Small, 17% Medium

#### What Do G2 Reviewers Say About Kontentino?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** in Kontentino, ensuring efficient content management and seamless client approvals.
- Users appreciate the **responsive and friendly customer service** of Kontentino, making their experience feel like a true partnership.
- Users appreciate the **clear calendar view** in Kontentino, enhancing ease of scheduling and team collaboration for social media.
- Users value the **effective content creation** capabilities of Kontentino, streamlining collaboration and management across multiple stakeholders.
- Users appreciate the **post scheduling** feature of Kontentino, which streamlines content planning and enhances team collaboration.

##### Cons

- Users find Kontentino's pricing to be **higher than competitors** , impacting overall affordability and value perception.
- Users experience **performance issues** with Kontentino, including slow loading times and difficulties with post publishing.
- Users find **scheduling issues** with Kontentino, particularly for TikTok and PDF uploads, hinder their workflow efficiency.
- Users notice a **lack of advanced analytics** in Kontentino, wishing for more reliable data interpretation and functionality.
- Users note **limitations in analytics and social media scheduling** , affecting overall usability and convenience when publishing content.

#### What Are Recent G2 Reviews of Kontentino?

**["Easy to use, great support, and an excellent workflow for social media agencies"](https://www.g2.com/survey_responses/kontentino-review-12856165)**

**Rating:** 4.0/5.0 stars

_— Thirsa d._

[Read full review](https://www.g2.com/survey_responses/kontentino-review-12856165)

**["Clear Content Planning Overview That Keeps Our Brand on Track"](https://www.g2.com/survey_responses/kontentino-review-13129369)**

**Rating:** 4.5/5.0 stars

_— Zuzana V._

[Read full review](https://www.g2.com/survey_responses/kontentino-review-13129369)

### [SocialPilot](https://www.g2.com/products/socialpilot/reviews)

SocialPilot is a social media management software used by marketing agencies, small businesses, and in-house marketing teams to schedule, manage, and analyze social media activity across multiple accounts and clients from one platform. Key features include: 📅 Social media scheduling and bulk scheduling of up to 500 posts via CSV upload 🗓️ Social media calendar for daily, weekly, and monthly post planning 💬 Social media inbox for managing comments, messages, and mentions across platforms 👥 Role-based team collaboration with client approval workflows 🤖 AI-powered content creation with caption generator, hashtag suggestions, content variations, post repurposing, brand voice customization, and multilingual content generation 📊 Social media analytics, post performance tracking, competitor reports, and custom reporting 🏷️ White-label social media management platform and reporting for agencies 🔗 MCP server integration to manage social media workflows directly through Claude AI 🌐 Supports 10 social media networks: Facebook, Instagram, LinkedIn, X (Twitter), TikTok, YouTube, Pinterest, Threads, Bluesky, and Google Business Profile SocialPilot is designed for agencies and teams managing multiple social media accounts and clients. It centralizes social media scheduling, AI content creation, engagement, reporting, and client collaboration in one platform, eliminating the need to switch between tools. A 14-day free trial is available with no credit card required.

**Average Rating:** 4.5/5.0

**Total Reviews:** 837

#### How Do G2 Users Rate SocialPilot?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Quality of Support:** 8.9/10 (Category avg: 9.1/10)
- **Ease of Use:** 9.1/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind SocialPilot?

- **Seller:** [SocialPilot](https://www.g2.com/sellers/socialpilot)
- **Company Website:** socialpilot.co
- **Year Founded:** 2014
- **HQ Location:** Lewes, Delaware
- **Twitter:** @socialpilot\_co  
72,769 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4c55959b519e65725aeb8ae4166664ad5ba97f4c0bb2389e1fbeea0599a6a6ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3667747%2F&secure%5Burl_type%5D=linkedin_company_website)  
171 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 87% Small, 12% Medium

#### What Do G2 Reviewers Say About SocialPilot?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **post scheduling** feature of SocialPilot, allowing easy and convenient management of multiple social platforms.
- Users appreciate the **ease of use** of SocialPilot, enjoying its intuitive interface and streamlined social media management.
- Users commend the **efficient scheduling** feature of SocialPilot, making managing multiple social media accounts easy and hassle-free.
- Users find **scheduling posts in bulk** with SocialPilot easy and convenient, enhancing their social media management experience.
- Users value the **centralized management** of SocialPilot, streamlining multiple social media accounts into one efficient dashboard.

##### Cons

- Users find the **missing features** in SocialPilot frustrating, as essential tools require additional subscription fees.
- Users desire a **more user-friendly archive** for posts, but occasionally face re-verification of social media logins.
- Users find the **limited features** in SocialPilot restrict their ability to fully utilize the platform's potential.
- Users face **linking issues** with SocialPilot, including posting limitations and API connection renewals that disrupt workflow.
- Users express frustration with **social media limitations** , particularly with posting restrictions and missing posts needing manual checks.

#### What Are Recent G2 Reviews of SocialPilot?

**["Easy Multi-Account Scheduling That Saves Time"](https://www.g2.com/survey_responses/socialpilot-review-13040180)**

**Rating:** 4.5/5.0 stars

_— Muzammil M._

[Read full review](https://www.g2.com/survey_responses/socialpilot-review-13040180)

**["Easy and Organized Social Media Management for Daily Professional Work"](https://www.g2.com/survey_responses/socialpilot-review-12785426)**

**Rating:** 5.0/5.0 stars

_— Ishan S._

[Read full review](https://www.g2.com/survey_responses/socialpilot-review-12785426)

#### What Are G2 Users Discussing About SocialPilot?

- [What is SocialPilot used for?](https://www.g2.com/discussions/what-is-socialpilot-used-for) - 1 comment
- [What are the best social media management tools?](https://www.g2.com/discussions/socialpilot-what-are-the-best-social-media-management-tools)
- [How do you use a social pilot?](https://www.g2.com/discussions/how-do-you-use-a-social-pilot) - 2 comments
- [Is Social pilot free?](https://www.g2.com/discussions/is-social-pilot-free) - 3 comments, 1 upvote
- [What is Social pilot?](https://www.g2.com/discussions/what-is-social-pilot) - 2 comments

### [Later Social](https://www.g2.com/products/later-social/reviews)

Later is a social media marketing and commerce platform that helps business owners, creators, agencies, and social media teams grow their brands and businesses online. Later helps you save time and grow your business by making it easy to manage your entire social media strategy, all in one place. Schedule posts to every social platform, get hashtag suggestions, best times to post, turn your images into clickable, shoppable posts with a custom link in bio, and much more!

**Average Rating:** 4.5/5.0

**Total Reviews:** 381

#### How Do G2 Users Rate Later Social?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)
- **Quality of Support:** 8.7/10 (Category avg: 9.1/10)
- **Ease of Use:** 9.1/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Later Social?

- **Seller:** [Later](https://www.g2.com/sellers/later-be4d4c43-6bd8-437c-acbb-08e5b98f3c0d)
- **Company Website:** later.com
- **Year Founded:** 2014
- **HQ Location:** Boston, MA
- **Twitter:** @latermedia  
37,928 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9433f47bc11b517a610f32ca8decb49ccf3fc1525b86b5155064bc37571e0e0e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flatergram-me%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,021 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 80% Small, 14% Medium

#### What Do G2 Reviewers Say About Later Social?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Later Social, enjoying its intuitive interface for scheduling across platforms.
- Users appreciate the **easy post scheduling** with Later Social, simplifying content management across multiple platforms.
- Users value the **easy scheduling** features of Later Social, streamlining the process across multiple social media platforms.
- Users appreciate the **time-saving capabilities** of Later Social, streamlining their social media scheduling and management efficiently.
- Users love the **easy scheduling of posts** with Later Social, allowing efficient management of multiple social media accounts.

##### Cons

- Users are frustrated by **publishing limitations** such as scheduling options for BlueSky or X and clunky story management.
- Users find the **limited features** of Later Social inadequate, especially regarding music options and detailed analytics.
- Users express frustration over **missing features** like folder organization and music addition, affecting their overall experience.
- Users experience **scheduling issues** with Later Social, including difficulties in adding accounts and managing stories.
- Users often face **linking issues** that disrupt functionality, requiring manual reconnections and causing posting inconsistencies.

#### What Are Recent G2 Reviews of Later Social?

**["Later Is a Life-Saver for Scheduling and Platform-Specific Post Tweaks"](https://www.g2.com/survey_responses/later-social-review-12630522)**

**Rating:** 4.5/5.0 stars

_— Jessica G._

[Read full review](https://www.g2.com/survey_responses/later-social-review-12630522)

**["I'm a huge fan and have been using Later for at least a decade. I highly recommend it!"](https://www.g2.com/survey_responses/later-social-review-12939701)**

**Rating:** 4.5/5.0 stars

_— David M._

[Read full review](https://www.g2.com/survey_responses/later-social-review-12939701)

#### What Are G2 Users Discussing About Later Social?

- [What is Later used for?](https://www.g2.com/discussions/what-is-later-used-for)
- [What is later for Instagram?](https://www.g2.com/discussions/what-is-later-for-instagram) - 1 comment
- [Is later a good app?](https://www.g2.com/discussions/is-later-a-good-app) - 1 comment
- [Is later free?](https://www.g2.com/discussions/is-later-free) - 1 comment
- [What is later software?](https://www.g2.com/discussions/what-is-later-software) - 1 comment

### [Synup](https://www.g2.com/products/synup/reviews)

Synup is a local marketing platform built for agencies and resellers. Agencies use Synup to deliver listings, reputation, and social media management for thousands of client locations, build local SEO into their own products with the Synup API and MCP server, white-label every surface under their own brand, and run agency operations from the same platform they use to deliver client work. It replaces the fragmented stack that agencies typically cobble together to deliver local SEO at scale. Listings Management Sync business information across Google, Apple, Bing, Facebook, and every major listing platform. Bulk edits push across thousands of locations in a single action. Track listings indexing across every platform to confirm each client location is actually live in search, not just submitted. Most listing tools stop at confirming the push. Synup tracks whether the data is indexed and visible to searchers. Reputation Management Monitor reviews across Google, Facebook, and every major review site. Respond using AI-generated drafts that match each client's brand voice. Send review request campaigns over email and SMS to grow review velocity for every client location. Social Media Management Tool Schedule posts across Google Business Profile, Facebook, Instagram, and LinkedIn for hundreds of locations in one workflow. AI generates localized content per location so every post feels native to its market instead of looking like the same campaign copy-pasted everywhere. Local SEO Analytics Track local rankings, GBP performance, and review sentiment for every client location. Reporting runs across the full client portfolio without spreadsheet exports or stitching data between tools. Local SEO Tools API Build local SEO into your own product. Agencies, platforms, and SaaS companies use the Synup API to power listings sync, review management, and GBP automation inside their existing applications. Headless and built to scale across millions of locations. Synup MCP Server Connect Synup to Claude, ChatGPT, and any MCP-compatible AI assistant. Agencies use the MCP server to query listings, pull review data, and manage client locations through conversational AI workflows instead of clicking through dashboards. Included for existing customers. White-Label Everything Every Synup tool, dashboard, and client report can be fully white-labeled under your agency's brand. Custom domains, your logo, your colors, your client-facing experience. Your clients never know Synup is in the stack. Agency Operations Beyond the core local SEO tools, Synup gives agencies a full operating layer to run their business from one platform. Offer essential local SEO tools to all your SMB clients at no extra cost -Forecast churn risk using client health scores and usage patterns -Build a single source of truth for all client information, enriched with AI-powered fields -Capture and enrich leads instantly using AI-powered prospecting tools -Manage sales pipelines with custom stages for marketing services and retainers -Track tasks and deliverables across marketing campaigns -Create and send invoices directly from Synup and automate your billing workflows Synup is the operating system agencies run their local SEO business on. The core tools handle client delivery, the API and MCP server let agencies extend Synup into their own products, and the white-label layer keeps every surface under your brand from the first click to the final invoice.

**Average Rating:** 4.5/5.0

**Total Reviews:** 309

#### How Do G2 Users Rate Synup?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Quality of Support:** 9.2/10 (Category avg: 9.1/10)
- **Ease of Use:** 8.9/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Synup?

- **Seller:** [Synup](https://www.g2.com/sellers/synup)
- **Year Founded:** 2014
- **HQ Location:** New York, New York
- **Twitter:** @synup  
3,073 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7f6760f3ad516df2005b76746744336ca7e851192bf51bb5bd953c38a4f31b02&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9322483%2F&secure%5Burl_type%5D=linkedin_company_website)  
72 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 76% Small, 19% Medium

#### What Do G2 Reviewers Say About Synup?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Synup to be an **easy-to-use platform** that streamlines review management and enhances online presence effortlessly.
- Users appreciate the **helpfulness** of Synup in managing reviews and enhancing online visibility for their businesses.
- Users value Synup for its **efficient review management** that enhances online presence and saves valuable time.
- Users praise Synup's **responsive customer support** , highlighting their effectiveness and helpfulness in managing online listings and reviews.
- Users appreciate the **centralized management** of Synup, benefiting from responsive support and effective multi-location tools.

##### Cons

- Users face a **steep learning curve** when starting with Synup, despite helpful tutorials and support from the team.
- Users note **feature limitations** in Synup, including unclear pricing and insufficient customization for specific needs.
- Users face a **difficult learning curve** with Synup, as the interface can be confusing at first.
- Users find that **improvement is needed** in scheduling and update processes within Synup, impacting overall user experience.
- Users experience a **lack of features** in Synup, especially regarding social media tools and targeting options.

#### What Are Recent G2 Reviews of Synup?

**["Effortless Automation and Outstanding Support"](https://www.g2.com/survey_responses/synup-review-11995460)**

**Rating:** 5.0/5.0 stars

_— Lauren H._

[Read full review](https://www.g2.com/survey_responses/synup-review-11995460)

**["Outstanding Experience from Start to Finish"](https://www.g2.com/survey_responses/synup-review-11970736)**

**Rating:** 5.0/5.0 stars

_— Tony S._

[Read full review](https://www.g2.com/survey_responses/synup-review-11970736)

#### What Are G2 Users Discussing About Synup?

- [What is Synup used for?](https://www.g2.com/discussions/what-is-synup-used-for)

### [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews)

Sprinklr Social’s industry-leading platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with in-depth capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. - Plan and schedule content using an editorial calendar, store all media assets in a digital asset manager and simultaneously publish across channels at AI-recommended times with an omni- channel publisher - Generate engaging, platform-specific content instantly with Sprinklr AI+ - Engage with your audience across 35+ social and messaging channels using a unified inbox - Leverage AI-powered classification to efficiently analyze sentiment and intent of the inbound messages and engage better and faster with AI Smart Response, Smart Compose, and auto- responses - Analyze performance across owned, earned and paid media, and integrate data from multiple sources into a unified report and get on-demand or routine access - Get 5 times more granular business insights with custom metrics and out-of-the-box dashboards - Uncover AI-powered, critical insights across brand health, campaign performance, competitor benchmarking and more - Empower your sales teams to grow leads by reaching more prospects and delivering personalized content faster - Amplify reach by empower your employees to share your branded content easily, leveraging user-generated content and engaging influencers - Leverage truly enterprise-grade with 10x more granular & customizable compliance and approval workflows for unique business needs

**Average Rating:** 4.1/5.0

**Total Reviews:** 1,143

#### How Do G2 Users Rate Sprinklr Social?

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10)
- **Quality of Support:** 7.7/10 (Category avg: 9.1/10)
- **Ease of Use:** 7.5/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Sprinklr Social?

- **Seller:** [Sprinklr](https://www.g2.com/sellers/sprinklr)
- **Company Website:** www.sprinklr.com
- **Year Founded:** 2009
- **HQ Location:** New York
- **Twitter:** @Sprinklr  
38,047 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2651bb6e84447f3b01d63e29fe0f8afcc3c5f50fd7788def648e7d5319fcae4f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F399351%2F&secure%5Burl_type%5D=linkedin_company_website)  
4,380 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Social Media Specialist, Social Media Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 48% Large, 29% Medium

#### What Do G2 Reviewers Say About Sprinklr Social?

_AI-generated summary from verified user reviews_

##### Pros

- Users find **Sprinklr Social easy to use** , enhancing team collaboration and simplifying content scheduling effortlessly.
- Users value the **centralized management** of Sprinklr Social for seamless control over multiple social media platforms.
- Users appreciate the **omni-channel experience** of Sprinklr Social, valuing its comprehensive support and customizable features.
- Users value the **advanced analytics and reporting tools** of Sprinklr Social, enhancing insights into performance and strategy.
- Users value the **omni-channel integration** of Sprinklr Social, enhancing engagement across all major social media platforms.

##### Cons

- Users find the **complex usage** of Sprinklr Social to be overwhelming, hindering their ability to fully utilize the platform.
- Users find the **learning curve steep** for Sprinklr, requiring significant IT knowledge to navigate its complexities.
- Users find Sprinklr Social's **complex setup and configuration** challenging, often requiring external assistance for effective use.
- Users feel there is a need for **improvement in AI capabilities** and desire more user-friendly workflows and statistics.
- Users experience a **steep learning curve** with Sprinklr Social, citing its overwhelming interface and multitude of features.

#### What Are Recent G2 Reviews of Sprinklr Social?

**["All-in-One Social Management with a Powerful Unified Inbox"](https://www.g2.com/survey_responses/sprinklr-social-review-13134659)**

**Rating:** 4.0/5.0 stars

_— lindokuhle n._

[Read full review](https://www.g2.com/survey_responses/sprinklr-social-review-13134659)

**["Feature Rich Social Platform That Keeps Getting Smarter"](https://www.g2.com/survey_responses/sprinklr-social-review-11426970)**

**Rating:** 5.0/5.0 stars

_— Shruti D._

[Read full review](https://www.g2.com/survey_responses/sprinklr-social-review-11426970)

### [Cloud Campaign](https://www.g2.com/products/cloud-campaign/reviews)

Cloud Campaign is the leading platform built specifically for agencies and SaaS businesses looking to scale their social media management offerings. As the highest rated product in its category, Cloud Campaign consistently ranks #1 in Usability and Ease of Implementation, enabling businesses to work more efficiently, increase customer spend, and improve retention—without adding headcount. The best-in-class, white-labeled platform streamlines every aspect of social media management, from AI-powered caption writing and bulk content management to automated approvals, seamless scheduling, and detailed analytics. Designed for efficiency, Cloud Campaign offers scalable pricing and exceptional US-based support. Thousands of businesses trust Cloud Campaign to simplify workflows, maximize profitability, and keep their customers engaged with our powerful, yet easy-to-use platform.

**Average Rating:** 4.9/5.0

**Total Reviews:** 164

#### How Do G2 Users Rate Cloud Campaign?

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.1/10)
- **Quality of Support:** 9.8/10 (Category avg: 9.1/10)
- **Ease of Use:** 9.5/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 9.6/10 (Category avg: 10/10)

#### Who Is the Company Behind Cloud Campaign?

- **Seller:** [Cloud Campaign](https://www.g2.com/sellers/cloud-campaign)
- **Company Website:** cloudcampaign.com
- **Year Founded:** 2017
- **HQ Location:** Boulder, Colorado
- **Twitter:** @\_cloudcampaign  
411 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=27e37ab7f2943a933b41ee1d4f3a3516edc19b4512c155fb7fa9a09f0e406943&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18064664%2F&secure%5Burl_type%5D=linkedin_company_website)  
38 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Real Estate
- **Company Size:** 89% Small, 10% Medium

#### What Do G2 Reviewers Say About Cloud Campaign?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Cloud Campaign, simplifying post management and enhancing team organization.
- Users appreciate the **centralized management** of Cloud Campaign, enabling efficient oversight and consistency across multiple social media accounts.
- Users love how Cloud Campaign offers **time-saving capabilities** that simplify client management and streamline content approvals.
- Users rave about the **responsive and helpful customer service** at Cloud Campaign, enhancing their overall experience.
- Users value the **efficient content approval process** of Cloud Campaign, which enhances organization and saves time.

##### Cons

- Users experience **posting issues** with videos and content uploads, needing frequent reconnections and support assistance.
- Users report **linking issues** and intermittent problems with content and images that disrupt their experience on Cloud Campaign.
- Users experience **error issues** with content uploads and reporting integrations, affecting overall reliability and user satisfaction.
- Users experience occasional **software glitches** during updates, which can disrupt their usage and require support intervention.
- Users face **image issues** with Cloud Campaign, experiencing intermittent problems with uploads and library content functionality.

#### What Are Recent G2 Reviews of Cloud Campaign?

**["Cloud Campaign Streamlines Social Media Scheduling and Team Collaboration"](https://www.g2.com/survey_responses/cloud-campaign-review-13104125)**

**Rating:** 5.0/5.0 stars

_— Jenny B._

[Read full review](https://www.g2.com/survey_responses/cloud-campaign-review-13104125)

**["Agency-Friendly Social Media Management That Stays Simple and Efficient"](https://www.g2.com/survey_responses/cloud-campaign-review-12829320)**

**Rating:** 5.0/5.0 stars

_— Kelsie C._

[Read full review](https://www.g2.com/survey_responses/cloud-campaign-review-12829320)

#### What Are G2 Users Discussing About Cloud Campaign?

- [What is Cloud Campaign used for?](https://www.g2.com/discussions/what-is-cloud-campaign-used-for) - 1 comment

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Similar Categories

- [Influencer Marketing Platforms](/categories/influencer-marketing-platforms)
- [Other Social Media](/categories/other-social-media)

- [Social Media Analytics](/categories/social-media-analytics)
- [Social Media Listening Tools](/categories/social-media-listening-tools)

- [Social Media Management](/categories/social-media-mgmt)

[Browse Social Media Suites Themes](/categories/social-media-suites/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated 

Products classified in the overall Social Media Suites category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Social Media Suites to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Social Media Suites category.

In addition to qualifying for inclusion in the Social Media Suites category, to qualify for inclusion in the Small Business Social Media Suites category, a product must have at least 10 reviews left by a reviewer from a small business.

Top Tools at a Glance

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SEO-anchored social scheduling with competitive intelligence

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User Review

"Reliable, Modern Marketing Suite with Powerful API/MCP Improvements"

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| 

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Unified inbox and cross-channel publishing analytics

 | 

User Review

"Sprout Social Makes Scheduling Easy with Reliable AI-Powered Publishing"

 |
| 

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Cross-platform scheduling with centralized publishing

 | 

User Review

"Hootsuite simplifies multi-network management and campaign steering"

 |
| 

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Multi-location reputation and social syndication

 | 

User Review

"A Software to Make Getting Reviews Easier"

 |
| 

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Multi-location social scheduling with AI-assisted review response

 | 

User Review

"SOCI streamlines social media management, boosting online presence and accountability"

 |
| 

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Cross-channel scheduling with centralized engagement analytics

 | 

User Review

"Streamlined Social Media Management with Seamless Integration"

 |
| 

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Unified social listening and earned media monitoring

 | 

User Review

"Reliable Keyword Search and Flexible Article Sorting"

 |
| 

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Centralized review aggregation with social scheduling

 | 

User Review

"Visually pleasing & streamlined process. No complaints"

 |
| 

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Unified inbox and DM automation publishing

 | 

User Review

"All-in-One Social Management with Excellent Support and Smart Automations"

 |
| 

 | 

Visual-first social scheduling with AI content prediction

 | 

User Review

"Streamlined Social Media Scheduling with Powerful Analytics and Insights"

 |

* * *

Show More

* * *

## How Do You Choose the Right Social Media Suites?

### What You Should Know About Social Media Suites

### What are Social Media Suites?

As social media continues to grow, evolve, and influence people’s purchasing decisions, it has become more necessary than ever for companies to leverage social networks as a business tool. The usefulness of social media has expanded far beyond brand awareness—it is also a valuable asset for monitoring a company’s online reputation, responding to customer complaints or questions, generating leads, measuring engagement, tracking competitors, targeting advertisements, and more.

To harness a powerful and multifaceted tool like social media, businesses require an equally powerful software. That’s where social media suites come in. Social media suites provide an all-in-one product designed to meet all aspects of a company’s social media needs. These versatile solutions offer any combination of at least three of the following features: social media management, social media monitoring, social media analytics, social media advertising, and social customer service.

When evaluating new social media suite products, companies should consider their current social media strategies and compare the product’s features to their software needs. This will help an organization select the best and most cost-effective product for their business.

Key Benefits of Social Media Suites

- Respond instantaneously to customer inquiries and complaints
- Follow brand mentions with live updates
- Compile all of your company’s social media feeds into one centralized hub
- Use paid social media marketing to reach new audiences
- Monitor social analytics to reveal customer habits and interests
- Track performance of social marketing campaigns
- Identify and leverage key customers who are brand advocates
- Stay up to date on competitors by tracking their social media footprint

### Why Use Social Media Suites?

Social media represents a low-cost, high-potential opportunity for marketing a business’ product or service. Effective social media marketing can be an efficient way to increase word-of-mouth among your target audience and drive traffic to your website or place of business. With the surge in popularity of social networks as an avenue for advertising, social media suites have gained popularity as a flexible combination of tools necessary for social media marketing.

Small businesses in particular have much to gain from the use of a social media suite. In small businesses, social media strategies are often executed by one person—perhaps by the business owner. They may not have the time or resources to dedicate to many different products. By offering a tool with multiple functions, social media suites have the potential to streamline an organization’s digital marketing efforts considerably, saving on software costs and training time.

While many of the features offered by a social media suite can be found separately within specialized categories of social media software, the design of the social media suite platform lends itself to a few unique benefits.

**All-in-one platform —** As previously mentioned, the main advantage in using a social media suite is the ability to execute a complete social media marketing strategy with a single product. From one centralized platform, a social media manager can view all of their company’s social network feeds, schedule and post content from multiple accounts, monitor social analytics, manage paid social ads, identify influencers and brand advocates, and communicate with customers.

**Brand presence —** By combining social media management, monitoring, and advertising capabilities, social media suites allow companies to optimize their brand presence across platforms. If a business has multiple social media accounts, they can manage those accounts from the suite’s hub, monitor brand competition, and place ads or promote content. With the use of one tool instead of two or three, a business can improve their social media presence and brand recognition.

**Reputation management —** Social media suites make it easy for companies to analyze and manage their online reputation. Staying on top of mentions and conversations about your company on social networks is key to maintaining a positive brand reputation. Marketers, customer service teams, and PR professionals can use social media monitoring and management tools to publicly respond to complaints, answer inquiries, and even thank customers for positive feedback.

### Who Uses Social Media Suites?

**Marketing and communications —** The social media suite is an important tool for any digital marketer, social media manager, or community manager to have in their marketing toolbox. With the full set of features offered by a social media suite, marketers have everything they need to execute a complete social media marketing strategy right at their fingertips. These unique products help marketers manage their company’s social network accounts, schedule content, deploy ads, analyze the effectiveness of marketing campaigns, monitor their online presence, and more.

**Customer service —** Customer service teams can also use social media suites the same way they might use social media monitoring tools or social customer service software. Any suite that offers these features enables customer support specialists to monitor customer complaints, criticisms, and queries across social networks. They can respond to positive or negative mentions, thereby improving customer engagement or de-escalating customer frustrations.

**Small businesses —** As previously mentioned, small businesses have more to gain from social media suites than enterprise companies. In a small business, one person, or sometimes a very small team, will run all of the organization’s marketing efforts. By consolidating multiple social media marketing tools into one centralized platform, social media suites will have a positive impact on a small business’ bottom line.

### Kinds of Social Media Suites

**Free —** Some social media suites offer a free option. While these products may have helpful features, they have downsides in comparison to their paid counterparts. These downsides often include a lack of in-depth analytics, a cap on users of the product, and a cap on the number of social media channels that can be synced to the product.

When choosing a social media suite software, companies should consider the needs and scale of their organization. The features and benefits of a free tool may be the best option for small companies, while larger organizations may need a more powerful, paid tool for their social media needs.

**Tiered —** Many social media suites have pricing tiers specifically targeted to small-business owners. While most offer packages that include a wide range of features at various price points, some also offer free trials or basic subscriptions that are free and can be used to test the platform. These free offerings can be an effective way of learning the platform and determining whether it can work for your business, but they are often limited to a single user and a limited feature set.

After you successfully test the free subscription or use the trial period, you should upgrade to the package that provides the features you feel will help your business the most, depending on the price and your business’ social media marketing strategy.

### Social Media Suites Features

Social media suite products provide at least three of the features listed below. Bundling products together into one social media suite provides a central hub for all of a company’s social media needs.

**Social media management —** Most companies have more than one social media account. Social media management tools enable marketers to effectively post content across social networks. Instead of visiting each network individually to post content, they can use these management tools to write the message one time and schedule it to be posted on multiple accounts at the same time.

**Social media monitoring —** Social media monitoring tools allow marketers to engage in social listening. With these features, they can look for trends, track brand competition, identify thought leaders or influencers, monitor their company’s social media reputation, and gain insight into customer sentiments and campaign effectiveness.

**Social Analytics —** Social media analytics programs help measure marketing success. These tools make it simple and easy for marketers or social media managers to monitor and analyze their company’s social media performance with data visualizations and easy-to-understand reports. Marketers can then share this data with high-level decision makers to justify social media as an effective marketing tool.

**Social advertising —** Paid social ads are an increasingly popular method for companies to promote their product or service. Social advertising makes it easy to ensure that your ad is reaching the right audience. In a social media suite, advertising features can include scheduling and placing ads, promoting or boosting posts, and analyzing the success of ad campaigns.

**Social customer service —** It is becoming more and more common for brands to engage with their customers on social media. A social media suite with social customer service features will alert customer service or support teams when the company is mentioned on a social network. The user can then respond to positive or negative mentions, which helps improve brand reputation and customer loyalty.

Other Features of Social Media Suites: [Analytics filters](https://www.g2.com/categories/social-media-suites/f/analytics-filters), [Automation](https://www.g2.com/categories/social-media-suites/f/automation), [Business intelligence](https://www.g2.com/categories/social-media-suites/f/business-intelligence), [Competitive intelligence](https://www.g2.com/categories/social-media-suites/f/competitive-intelligence), [Customer sentiment](https://www.g2.com/categories/social-media-suites/f/customer-sentiment), [Customizable dashboards](https://www.g2.com/categories/social-media-suites/f/customizable-dashboards), [Keyword setup](https://www.g2.com/categories/social-media-suites/f/keyword-setup)

### Potential Issues with Social Media Suites

**Changing strategies —** One of the biggest advantages of using a social media suite is the ability to coordinate all social media activities through one centralized platform. However, this can also be a challenge for a marketing team that hasn’t developed a thorough marketing plan or needs to pivot on a strategy. If a company purchases a suite without social advertising functionality, then later decides to make social media advertising a key aspect of their marketing strategy, they will need to seek out a new software. To avoid this, companies should consider their long-term social media marketing strategy and purchase the platform that will best suit their current and future needs.

**Multiple users —** Depending on the social media suite or the product’s subscription package, some software have limits on the number of team members who can access the software. Small teams and organizations do not need to pay as close attention to this feature; however, larger companies may need many users on their social media suite. Purchasing multiple seats for a product will likely increase the cost of the subscription. To prevent paying more than you need to, consider how many users in your company will need to monitor your social media suite product before making a buying decision.

### Software and Services Related to Social Media Suites

[**Social media management software**](https://www.g2.com/categories/social-media-mgmt) **—** Social media management tools help marketing and communications professionals with a wide variety of activities related to executing a social media strategy. These products provide functionality to administer social media accounts, schedule posts, suggest content, and boost posts. Social media management software makes it easy for digital marketers to increase brand awareness, manage workflows, and engage online communities.

[**Social media analytics software**](https://www.g2.com/categories/social-media-analytics) **—** Social media analytics tools provide functionality for gathering and reporting on data related to social media accounts. Marketing, communications, and social media professionals use social analytics tools to measure campaign success, target demographics, and analyze real-time consumer practices. By leveraging social analytics, businesses can gain a greater understanding of their audience’s desires and responsiveness.

[**Social media monitoring software**](https://www.g2.com/categories/social-media-monitoring) **—** Social media monitoring software provides functionality for listening, tracking, and gathering relevant content across wide ranges of social media. Companies use social media monitoring to identify trends, track competitors, and understand customer sentiment. With the information gleaned from social media monitoring, marketers can personalize content to specific users or demographics, identify influencers, and respond to positive or negative feedback.

[**Social media advertising software**](https://www.g2.com/categories/social-media-advertising) **—** Social media advertising software helps companies advertise on social media sites such as Facebook, Twitter, and LinkedIn. Social media advertising products allow advertisers to buy, manage, and place social ads to reach the wide audiences using these sites.

[**Social customer service software**](https://www.g2.com/categories/social-customer-service) **—** Social customer service software allows companies to reach out to customers and users via social media outlets. Social customer service solutions collect and organize mentions on social media platforms such as Twitter and Facebook, among others, and create tickets for support agents to best respond to mentions and provide proper service.

[**Social media marketing (SMM) services**](https://www.g2.com/categories/social-media-marketing-smm-companies) **—** SMM services assist businesses with the promotion of their product or brand on social media platforms. These services are often used by businesses that want to keep customers engaged online but lack the expertise or personnel to produce effective content. SMM services can provide a wide variety of solutions, including account management, content creation, and consumer engagement.