eSputnik Reviews & Product Details

I like how easy it is to build reliable, multi-channel automations with eSputnik, especially for our B2B workflows like invoice reminders, customer follow-ups, and segmented nurture campaigns. You don’t need a dedicated marketing specialist or developer to get value from it. The interface is straightforward, the workflow builder is intuitive, and email and SMS both work seamlessly in one platform. Because the tool is so straightforward to use, our team can build, tweak, and launch workflows in minutes, not days. This means less administrative busywork, fewer human errors, and faster, more consistent communication with clients. eSputnik’s multi-channel automations stand out for their stability and consistency, running without delays or glitches, even when handling many workflows at once, which is crucial for maintaining reliable payment reminders and a good customer experience. The initial setup was straightforward and relatively quick. Review collected by and hosted on G2.com.

The automation builder, while easy to use, lacks some advanced logic for complex B2B workflows. Things like multiple conditional branches, wait conditions based on customer actions, and dynamic segmentation updates aren’t as flexible as we need for longer sales cycles. Also, we lack A/B testing inside automations. We want to test different aspects like email vs. SMS timing, various messaging for past-due alerts, and different CTAs for upsells, but we can’t run tests inside the automation flow—we have to duplicate entire workflows, which is messy and hard to track. Review collected by and hosted on G2.com.

Since we started using CDP, our marketing got much stronger. We are glad we went with eSputnik from the list of possible vendors. The integration went as planned and stayed within the timeline. Just in two months the CDP was fully integrated into our business, connected to our CRM and CMS. I want to thank their team for guiding us through every step. They were fast, helpful and always considered our business specifics.

With the tools this CDP provides, we managed to grow our active user base 3x in a bit more than a year. We added a gamified widget on our website, set up welcome emails and launched push notifications. eSputnik team has solid expertise, which they shared with us during the onboarding and later. Thanks to this, we managed to reduce churn and improve customer retention. Review collected by and hosted on G2.com.

Nothing comes to mind right now. The platform meets our expectations and we still using it. Review collected by and hosted on G2.com.

We worked with eSputnik as an IT team, helping our eCommerce client integrate the platform. It’s a solid customer data platform for businesses looking to build omnichannel communication.

The technical team and customer success managers provided clear, timely support throughout the integration. We got step-by-step guidance, and the scripts were easy to implement without affecting page load speed — everything ran smoothly.

Overall, the experience was positive. The integration was completed within the deadline, and we’d be comfortable recommending eSputnik to other clients. Review collected by and hosted on G2.com.

We didn’t encounter any major issues during our work with the platform. Even when something didn’t work right away, the team responded quickly and was proactive in helping us resolve it. Communication was smooth and the support team stayed engaged throughout the process. Review collected by and hosted on G2.com.

"We chose eSputnik because of the possibility of omnichannel campaigns. We can use communication channels from cheap to expensive, depending on the type of content and customer segments.

We would also like to emphasize the ease of use of the system. The generative AI implemented in the system plays a vital role in this. It allows us to work on email content directly in the editor: translate, shorten, and expand texts. Also, thanks to the integrated AI in eSputnik, we can automate the creation of entire email modules. Just insert a link to the required page of your website into the module, and AI will generate the block using the description, price, and image on the page. The same gen AI allows you to create texts for push notifications. These solutions significantly reduce the team's time for routine tasks. At the same time, such campaigns receive high CTR. " Review collected by and hosted on G2.com.

Our team has not found any problems with this product, we plan to continue using eSputnik CDP Review collected by and hosted on G2.com.

The eSputnik customer data platform has built-in functionality for organizing omnichannel marketing campaigns, while other systems require additional integrations. Thanks to this system, we have implemented omnichannel marketing using the following channels: email, push, In-App, and App Inbox. By combining data from different sources and channels and constantly enriching and analyzing information, we can better understand our customers and provide them with relevant content.

This has allowed us to create valuable and exciting campaigns for each audience segment. As a result, conversion from direct marketing increased by +7% over the past year. Review collected by and hosted on G2.com.

We haven't found any significant or noteworthy shortcomings. Review collected by and hosted on G2.com.

Our company caters to a diverse audience, so omnichannel functionality is fundamentally important for us. Various age groups within our customer base prefer communication through different channels: some find it more convenient to receive messages in a mobile application, while others prefer email. CDP eSputnik perfectly fulfills our omnichannel needs, supporting communication through email, web and mobile push, In-App, App Inbox, SMS, Viber, and widgets.

I would like to highlight web push separately. Conveniently, it can be used for communication with both registered users and those who have not yet registered on the site. Through web push, we capture the attention of new users, offer personalized discounts, send AI-generated product recommendations, provide updates on product ranges, and remind users about abandoned carts. Importantly, all these processes are automated and do not require additional time from our team. Review collected by and hosted on G2.com.

While using the system, my team did not identify any significant shortcomings. Review collected by and hosted on G2.com.

"Thanks to eSputnik CDP, we were able to increase conversion rates and customer loyalty, and get better analytics.

Compared to other solutions on the market, the main advantage of eSputnik CDP is the ability to collect all customer data in a single customer profile. This guarantees the completeness and relevance of information, which is the basis for further communication. We can be sure that campaigns are sent to the right audience for the right occasion. And even when we use expensive channels for mailing, these costs will pay off.

If we have questions about using the platform, the support team always responds promptly and solves all our problems." Review collected by and hosted on G2.com.

The eSputnik customer data platform fully solves our tasks, and we have not found any problems. Review collected by and hosted on G2.com.

When we realized the need for marketing automation, we chose omnichannel CDP eSputnik. Here are the reasons:

- Advanced segmentation -- based on customer behavioral data that is constantly changing.

- Personalized communication with all users. We're not just talking about simply calling them by name, but also matching personalized product recommendations, identifying the user's language, reducing annoyance by optimizing the number of campaigns.

- The platform allows for flexible customization our communication strategies. Using omnichannel approach we promote new products, implement cross-selling and upselling techniques, transfer customers between categories, send transactional messages, and attract users' attention to other communication channels, such as social media. We use such channels as email, web push, SMS, and App Inbox.

- eSputnik provides integrations with website builders, landing page platforms, and online stores through APIs.

- The platform boasts comprehensive and convenient functionality, enabling us to launch complex campaigns and analyze their effectiveness without requiring additional technical specialists.

- Integrated AI features in the email editor include translation, grammar checking, shortening or lengthening written texts, changing the tone of voice, and creating expert explanations.

- Excellent customer support. This was particularly helpful when we encountered a problem with one of our mailings, as the issue was resolved promptly.

We have not regretted our choice once; all available functionality works well and is continually expanding. Review collected by and hosted on G2.com.

There were no visible shortcomings that I noticed — a convenient and, most importantly, effective system. Review collected by and hosted on G2.com.

The customer data platform helped us to build detailed segments without unnecessary integrations, with which we can continue to work in the system (organize omnichannel mailings in different channels: email, app inbox, web push). We automatically transfer behavioral data from the website via web tracking, and use data on user behavior in mailings. Group building is fast and cohesive. We can use any static and behavioral customer data for segmentation. CDP also provides the ability to build segments based on event parameters; for example, create a segment of users who purchased X product for a certain amount of money during a specific period. Review collected by and hosted on G2.com.

We haven't noticed any problems with this customer data platform Review collected by and hosted on G2.com.

Various communication channels, including mobile, web push, emails, and messengers, have significantly contributed to increased customer engagement. Using omnichannel has allowed us to strengthen customer relationships and increase loyalty and trust. As a result, we receive a higher number of repeat orders from satisfied and loyal customers, confirming our strategy's effectiveness. Review collected by and hosted on G2.com.

No shortcomings were found, eSputnik CDP is the best solution for omnichannel interaction with each customer. Review collected by and hosted on G2.com.