Optimove Reviews & Product Details

Optimove Overview

What is Optimove?

Optimove is the leading Relationship Marketing Hub, empowering CRM Marketers to create and manage large-scale, customer-led journeys. Optimove autonomously surfaces valuable customer engagement opportunities, orchestrates self-optimizing customer journeys, and accurately measures the incremental impact of all marketing interactions. With Optimove leading brands such as Staples, JD Sports, Dollar Shave Club, GVC, Family Dollar and Penn National maximize customer loyalty, retention, and lifetime value.

Optimove Details
Website
Languages Supported
English
Product Description

The Optimove CDP autonomously transforms customer data into actionable insights that power thoughtful customer communications, at scale.


Seller Details
Seller
Optimove
Company Website
Year Founded
2009
HQ Location
New York, NY
Twitter
@Optimove
5,894 Twitter followers
LinkedIn® Page
www.linkedin.com
251 employees on LinkedIn®
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Optimove Reviews

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Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Optimove is a great segmentation tool, which we use to plan, execute, measure and optimise our marketing activities. It uses a very clever algorithm of segmenting customers based on their behaviour, which allows us to send the right offer to the right group of customers, increasing the pick-up rate.

Optimove provides easy to read and transparent analytics, which allow us to check the performance of each campaign separately as well as compare target groups and and analyse customers' migration.

Our account managers are always helpful, they systematically provide team training and assist us in resolving issues. Review collected by and hosted on G2.com.

What do you dislike?

You can't delete an action if you have used it once. We end up having a huge list of actions which are no longer used, but take up the space.

It auto-archives unused target groups, however we often need to reuse them again, and it creates issues finding them in the archive folder and move them back to the active folder. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Optimove is great for automated streams as well as one-off campaigns, the set up is quite straight forward and the result in KPI's is visible relatively soon.

With the proper integration and training from Optimove you will be able to craft your marketing strategy and enjoy the outcome. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Through Optimove we run our personalised campaigns targeted to customers with different product preference and behaviour. Thanks to Optimove we are able to recognise the differences between each customer segment and find the right offer for each of them, which in return increases our ROI and significantly decreases churn rates. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Optimove enables us to grow our retention and monetisation activities while allowing us to save on development costs. Before we adopted Optimove, our developers would need to configure promotions every time we wanted to run them, but now with Optimove and it's in-app inbox channel, we can configure templates once and easily rerun them with little more than a push of a button. Not only that, its Marketing Plan is incredibly useful to get an overview of all our activities and schedule new campaigns and its Target Group creation tool is the best I've ever used.

Optimove also has an amazing support team and a CSM that's always available to answer our queries and find solutions to any problem or need we may encounter. Review collected by and hosted on G2.com.

What do you dislike?

Real Time Campaigns could be improved if they provided the option to include users already locked in higher priority campaigns in further campaigns. Other than that, the product is great and it's becoming better with every new update. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are reducing the effort and the time required from our teams to set Campaigns to go live. Without Optimove, we'd need developers to set certain campaigns live every time we wanted to run them, but now we can easily schedule those campaigns and reruns ourselves. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The target group's creation, the marketing calendar and to run one-to-one campaigns Review collected by and hosted on G2.com.

What do you dislike?

So far: The default Option in the "Multiple Templates Conditions" while scheduling a campaign and the relatively long time of waiting in case of requesting changes in the system. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Highly recommend Optimove as it is a user-friendly tool, highly powerful and comprehensive if is used in its full capacity. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are optimizing the efficiency of our advertising campaigns in many different ways (e.g. in timing, in the specification of target groups, in mastering the exclusions of our target groups and in setting the priority of our campaigns, just to cite a few)

The benefits are visible: we are growing our audience, engagement and ROI on a constant base.

However, we are using Optimove only partially, hope that we will explore other functionalities soon to make the most out of it! Review collected by and hosted on G2.com.

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Business Development Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

With this software, it is conceivable to calibrate what is important to see more results with leads. While the business may have a pool of good leads, this stage helps increment income by really making offers that clients are searching for. Finding the correct offer is intense and is tedious, however this tool has been very useful in zeroing in explicitly on changing over. This removes the cerebral pains from finding the correct recipe to fulfill leads. The movement triggers are a truly incredible element. An extraordinary advertising tool for conveying customized offers. Optimove is an incredible division tool, which we use to design, execute, gauge and improve our showcasing exercises. It utilizes an exceptionally shrewd calculation of sectioning clients dependent on their conduct, which permits us to send the correct proposal to the correct gathering of clients, expanding the get rate. Review collected by and hosted on G2.com.

What do you dislike?

I like the setup for seeing the progress of channels, but maybe exporting data could be a little more automated/streamlined. A portion of the cycles could be made less difficult. The interface is additionally very cumbersome which is a genuine disgrace. It doesn't show the rundown of Opted out players. Promotion ID's not appearing on Optimove or the objective gathering isn't mirroring the right client information. Moreover, when sending mailing efforts, Optimove doesn't give the choice to send missions to IBM/Silverpop utilizing the question usefulness and sending the missions to explicit IP addresses. At present, Optimove is utilizing the fundamental IP address of our silverpop account. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

You get more from your current clients than you ever suspected was conceivable. This stage causes you further comprehend your clients and makes efficiencies where important as they travel through the channel. Things like action triggers are extremely useful when you are setting up more leads. Review collected by and hosted on G2.com.

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AG
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Mass mailing is made possible and saves time. AB testing can be done and mailing can be done based on specific requirements of the company. Review collected by and hosted on G2.com.

What do you dislike?

It does not show the list of Opted out players. Promo ID's not showing on Optimove or the target group is not reflecting the correct customer data. Additionally when sending mailing campaigns, Optimove does not give the option to send campaign to IBM / Silverpop using the query functionality and sending the campaigns on specific IP addresses. Currently Optimove is using the main IP address of our silverpop account. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Optimove is a great product but there is still a lot of analysis to be done on our end in order to yield better results. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

There is no longer the need to use different systems to schedule campaigns. This allows us to save time in campaign scheduling and therefore the team can focus more on analyzing the data. Review collected by and hosted on G2.com.

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UG
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

With Optimove you can automatically target different segments and prevent clients from migrating into the churn Lifecycle Stage. All your database is assigned to a specific segment based on personalized betting activity/pattern which greatly helps us target customers as accurately as possible. There's even a bot, OptiBot, which suggests an action/campaign if you missed anything. Review collected by and hosted on G2.com.

What do you dislike?

Like any tool, there is always room for improvement. I would like Optimove to have real-time data updates and the possibility to assign a different promotion code while using multiple templates. Moreover, having a roll-back functionality would be helpful in cases where things do not go as intended. Nonetheless, Optimove always takes into consideration the client's opinion and I'm sure they'll improve in this regard. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you are looking for a CRM tool and you are in the gambling industry, then go for it. Most, if not all of your needs will be covered by Optimove. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Optimove has improved our churn rate and conversion of new clients to actual depositors through their advanced lifecycle stages. The clients are segmented through advanced calculations and the communications are sent to the right customers at the ideal time. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

you can easily setup all types of target groups. However complex it can be, you can achieve this easily through the optimove target groups. The lifecycle journey is another strong tool available. you can schedule multiple campaigns and save your time. Once your campaign is over, you can have great analysis to review how it performed and you get more insight of what you can achieve by testing further campaigns. Review collected by and hosted on G2.com.

What do you dislike?

Nothing much to dis like, Its a great crm tool which i recommend to any business. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

strongly recommend to others Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

with optimove i spend less time in creating complex target groups. It save me loads of time. Review collected by and hosted on G2.com.

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Director - Marketing, NYRA Bets
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Learning our customer's behavior and strategies on how to influence them and keep them active. Review collected by and hosted on G2.com.

What do you dislike?

We've not experienced any downsides other than making sure our team members understand the system and reporting. It takes time for team members to understand the differences in terminology and reporting. Once understood, it's easy to explain the wins of Optimove. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Understanding our customer's behavior is our biggest problem solved. Seeing how we can better engage and keep our customers coming back has been the key to our success. Review collected by and hosted on G2.com.

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Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

I like to divide the target group depending on the ongoing campaign Review collected by and hosted on G2.com.

What do you dislike?

It takes too long to refresh a template when i need to send a mailer Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Optimove is a complete tool to send customer comunication using a lot of attributes.

You can also use it to analyze the campaings. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Optimove has a very clear attributes to reach out the correct target group to be used for different type of campaigns Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Optimove provides us an initial segmentation and micro-segmentation and was very helpful to redesign our marketing strategy.

Everything in Optimove is very visual, it has tools like interstage migration were you can see in which segments could you have a problem. Review collected by and hosted on G2.com.

What do you dislike?

You cannot delete an email or action template if you have used it once. Over time you can find a great list and it's kind of annoying Review collected by and hosted on G2.com.

Recommendations to others considering the product:

From my experience in gambling companies, I recommend the implementation of Optimove, it is a perfect tool for journaling and campaign automation. It makes my daily work a lot easier and provides a lot of information about the actions that are carried out. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We discover in which segments our users go to Churn, so we were able to reduce our churn rate and better retain our customers Review collected by and hosted on G2.com.

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Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Very good optimove, we simplify our work based on the data that it provides on the enriched information of clients so as to have a good base on them when contacting them, be effective and with better results basically take away a headache and wasted time. Review collected by and hosted on G2.com.

What do you dislike?

the interface sometimes I think is not the best, since it has few failures that should not happen, it takes longer than usual and it could really be easier to use and optimize its functions. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you have a small, medium or large company, it will serve you for a good management and organization with expected results and the feedback you want with your clients with the greatest potential to correct those failures that may not allow you to continue growing.

I like their tools and the very simple way to implement with the company, in addition to an unforgiving support that helps quickly to guide our workers to the best use of the system. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Our staff wasted a lot of time looking for ways to get better sales results, but by using optimove this changed and I can say with total certainty that they now work more easily than before and make more profit for everyone. Review collected by and hosted on G2.com.

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CRM Associate
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Optimove is easy to navigate and beyond just using it for campaign execution, Optimove provides tremendous insight into campaign performance and analysis. Review collected by and hosted on G2.com.

What do you dislike?

Wish campaigns would deliver as scheduled, have experienced delays with several otherwise "time-sensitive" campaigns. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Player segmentation and understanding which campaigns are most effective. Optibot provides tremendous insight. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Optimove tool is segmenting the users in a clever and analytical way, following the customer's needs and market. Moreover, it offers a wide range of analysis perspectives, allowing you to dive deep down inside the users behaviour.

The support from account managers is never delayed and takes the right time to give the best feedback possible.

The platform is constantly improved and adapted in order to be as much user friendly as possible. Review collected by and hosted on G2.com.

What do you dislike?

Some aspects of the platform still have a non-up to date interface but there are incoming updates each month. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Through Optimove I'm able to get to know the behavior from the users on my platform and reach out to them with specific and ad-hoc campaigns, tailored for each customer. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

We are totally rethinking how we run campaigns and how we measure success. We have a new set of KPIs that make much more sense for our customer base and help us make smarter decisions in marketing and across the organization. Optimove has given us insights into our customers we've never been able to see before. Review collected by and hosted on G2.com.

What do you dislike?

Generally I have only positive things to say. The tool takes some getting used to at first (locating certain reports etc) but is mostly very user-friendly. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We have so much data at our fingertips and no longer need to write long SQL queries to extract data for basic analysis. Given the new views and access to our customer data, we're also forced to challenge internal assumptions we've long held about our customers.

We have a much greater ability to speak to our site visitors, leads and customers through 1:1 messaging. We've been using the tool for <6 months and are already miles ahead of where we were pre-Optimove in terms of segmentation and targeting. I also personally love working with the customer support and professional services teams--they provide so much insight and really help expand what our small marketing team can do. Review collected by and hosted on G2.com.

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UG
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

For me the customer journeys are great. I use them all the time and it's so easy to use.

Also, the value predictions on Optimove are great to see what customers are best to target. Review collected by and hosted on G2.com.

What do you dislike?

Optimove would be even better with real-time data! Review collected by and hosted on G2.com.

Recommendations to others considering the product:

You will most likely be able to expand your marketing abilities because of Optimove Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We're able to do certain types of promotions with Optimove that we weren't able to do before. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Optimove takes the CRM automation to the next level. Not only it is intuitive to use, but it's rich of features that allow the CRM Managers to improve their activity and to think forward.

Highly sophisticated campaign flows and journeys are easy to create, analyse and tweak with accuracy and data-driven insights.

The Optibot is a simply brilliant tool to have super userful and granular feedbacks.

The Optimove Team is always available to listen and evolve the platform towards the real market needs and their Customer Support is simply awesome. Review collected by and hosted on G2.com.

What do you dislike?

Loading times can be a bit long in case of very complex attribute combinations. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Perfect if you need to bring more complexity in the CRM activity Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Optimove can measure the impact of a campaign across the different life cycles, hence it's possible to understand which is the most effective action/campaign combination and to refine the journey accordingly. Thanks to the self-optimizing option, it's possible to deliver the relevant message to the relevant customer. Review collected by and hosted on G2.com.

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Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

When it comes to the technical part, the absolute best thing is automation easiness. No more excel sheets, just proper target groups, few clicks, and boom! Your promo goes live, and you can focus on more extraordinary ideas. When it comes to daily cooperation, the absolute best thing is the human part, by which I mean our account manager, Noa! :) Review collected by and hosted on G2.com.

What do you dislike?

I cannot find anything I diskle for the time being, and I have been using Optimove for over 3 years now. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Optimove helped me with the crucial reporting during our internal transition time, where we had no BI team at disposal, and that helped me deliver extremely decent results. Review collected by and hosted on G2.com.

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UG
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Optimove' Microsegmentation and Predictive Algorithm help marketers to get their best from their marketing campaigns.

With Optimove you can easily segmentate your customer-base, discover new niches and send personalized messages.

You can also perform all the marketing actions within one user-friendly interface. You have a campaign management tool with real-time triggers, desktop and mobile notification, recurring campaigns, you can see the migrations of customers, you can identify the churn customer BEFORE they become churn., ... t's like if guys that are building Optimove can see the future. Really. They created an awesome product. Review collected by and hosted on G2.com.

What do you dislike?

Optimove should be fully integrated in order to use all the features of the product. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Customer' segmentation is an endless activity that you can easily manage with Optimove. In my experience when you use Optimove you will have an increase in the relevant KPI of you business. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

User-friendly software offering huge potential for sophisticated campaign automations. The core of the segmentation model is the Lifecycle segmentation which forms a solid base upon which more granular groups can be created using the various attributes available through the platform. Perfect for medium to larger organisations. Works seamlessly with a number of email and SMS providers. Excellent customer support and proactive assistance from the Account Managers. Great dashboards and reporting capabilities and a lot of insight gained through the platform's Segmentation Explorer. Review collected by and hosted on G2.com.

What do you dislike?

The Journey creator can be improved with the introduction of a lifelong control group, to allow the cross comparison between different journeys. Also, insights gained through Optibot's recommendations can be further improved to become more tailored to Gaming or Retail, depending in which industry the operator belongs to. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Go for it! I totally recommend it! It will only improve your processes! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We have stopped using lists for sendouts. Downloading lists and then importing them in the email platform can be extremely time consuming and it can increase the likelyhood of human error. With Optimove we were able to set up various automated and highly personalised campaigns and customer journeys, recurring daily, weekly or monthly. In addition, Optimove has a great customer data section which can be used to explore different segmentation options, compare groups or check customer migrations between the various lifecycle segments at a certain moment in time. All customer attributes available in the system are exportable, which comes in very handy in cases where we need bespoke reports. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

I like the data analysis and amount of data that is easily prepared for you with the dashboards. Also, campaign automation is awesome! It can easily handle all of the marketing assets created. Review collected by and hosted on G2.com.

What do you dislike?

Sometimes there is too much information given - data overload! Sometimes you don't know if you are forgetting some data as there is so much to keep track of. Also, Optibot could be improved a little with more easy to take actions. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Customer segmentation and building complex user journeys with email marketing. Realized there are more beneficial customers to target and we found them! Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Optimove provides us with detailed data analysis for our scheduled campaigns, allowing us to make quantitative decisions for future marketing. In terms of ease, Optimove is an end to end product where we can create marketing content, schedule and analysis so we can achieve our KPI’s. Review collected by and hosted on G2.com.

What do you dislike?

Optimove are always looking to update their software so the user experience is first class however, sometimes there are minor bugs. But bugs aren’t noticeable and the account management team would have already contacted us about it, therefore ensuring that the platform remains first class. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use Optimove daily, for our CRM activity therefore reaching out to clients so they remain engaged. Optimove also provided detailed webinars about Sporting event and they have been very supportive over Covid. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

All the given metrics for gambling that allows you to increase the insights of the business without the need of having a data scientist team.

The possibility of adding different communication channels in the same tool as facebook, email, sms, inbox, push.... Review collected by and hosted on G2.com.

What do you dislike?

when integrating new data they dont pay all the attention they should causing then a lot of back and forth having to run several fix Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

it´s helping us to reduce churn rate by automating campaigns. One of the most usuful benefits it´s knowing excatly the impact of CRM campaigns in business KPIs.

Optimove is also helping us by allowing us to integrate different countries in the same optimove instance. Thanks to that we can compare the performance of the differents countries we operate with. Review collected by and hosted on G2.com.

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UG
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

I really like the Optibot insights tool. Review collected by and hosted on G2.com.

What do you dislike?

The inability to schedule the same campaign to various target groups in one go, rather than having to go one by one as this is very time consuming. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Make more use of the analysis and Optibot tools when you can - they're useful for measuring what does and doesn't work. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The ability to house campaign scheduling under one roof and not having to schedule from various different places. Review collected by and hosted on G2.com.

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UG
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Ease of use and powerful insights are its key strength Review collected by and hosted on G2.com.

What do you dislike?

More flexibility when building dashboard would come in handy sometimes Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Managing campaigns across different platforms and channels Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Optimove's platform is really easy to use. It has everything you need, customers' segmentation, different channels of execution, good reporting, and many more. I've been using Optimove for over 4 years now and there is no other CRM tool on the market that I want to use. Review collected by and hosted on G2.com.

What do you dislike?

There is no such thing, that I don't like. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

With Optimove we can segment our customers, executing campaigns to them using different channels (emails, SMSes, call center, etc.), creating reports of each campaign and all that can be done in a single place. Review collected by and hosted on G2.com.

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