Optimove Reviews & Product Details

Optimove is a great segmentation tool, which we use to plan, execute, measure and optimise our marketing activities. It uses a very clever algorithm of segmenting customers based on their behaviour, which allows us to send the right offer to the right group of customers, increasing the pick-up rate.

Optimove provides easy to read and transparent analytics, which allow us to check the performance of each campaign separately as well as compare target groups and and analyse customers' migration.

Our account managers are always helpful, they systematically provide team training and assist us in resolving issues. Review collected by and hosted on G2.com.

You can't delete an action if you have used it once. We end up having a huge list of actions which are no longer used, but take up the space.

It auto-archives unused target groups, however we often need to reuse them again, and it creates issues finding them in the archive folder and move them back to the active folder. Review collected by and hosted on G2.com.

Optimove enables us to grow our retention and monetisation activities while allowing us to save on development costs. Before we adopted Optimove, our developers would need to configure promotions every time we wanted to run them, but now with Optimove and it's in-app inbox channel, we can configure templates once and easily rerun them with little more than a push of a button. Not only that, its Marketing Plan is incredibly useful to get an overview of all our activities and schedule new campaigns and its Target Group creation tool is the best I've ever used.

Optimove also has an amazing support team and a CSM that's always available to answer our queries and find solutions to any problem or need we may encounter. Review collected by and hosted on G2.com.

Real Time Campaigns could be improved if they provided the option to include users already locked in higher priority campaigns in further campaigns. Other than that, the product is great and it's becoming better with every new update. Review collected by and hosted on G2.com.

The target group's creation, the marketing calendar and to run one-to-one campaigns Review collected by and hosted on G2.com.

So far: The default Option in the "Multiple Templates Conditions" while scheduling a campaign and the relatively long time of waiting in case of requesting changes in the system. Review collected by and hosted on G2.com.

With this software, it is conceivable to calibrate what is important to see more results with leads. While the business may have a pool of good leads, this stage helps increment income by really making offers that clients are searching for. Finding the correct offer is intense and is tedious, however this tool has been very useful in zeroing in explicitly on changing over. This removes the cerebral pains from finding the correct recipe to fulfill leads. The movement triggers are a truly incredible element. An extraordinary advertising tool for conveying customized offers. Optimove is an incredible division tool, which we use to design, execute, gauge and improve our showcasing exercises. It utilizes an exceptionally shrewd calculation of sectioning clients dependent on their conduct, which permits us to send the correct proposal to the correct gathering of clients, expanding the get rate. Review collected by and hosted on G2.com.

I like the setup for seeing the progress of channels, but maybe exporting data could be a little more automated/streamlined. A portion of the cycles could be made less difficult. The interface is additionally very cumbersome which is a genuine disgrace. It doesn't show the rundown of Opted out players. Promotion ID's not appearing on Optimove or the objective gathering isn't mirroring the right client information. Moreover, when sending mailing efforts, Optimove doesn't give the choice to send missions to IBM/Silverpop utilizing the question usefulness and sending the missions to explicit IP addresses. At present, Optimove is utilizing the fundamental IP address of our silverpop account. Review collected by and hosted on G2.com.

Mass mailing is made possible and saves time. AB testing can be done and mailing can be done based on specific requirements of the company. Review collected by and hosted on G2.com.

It does not show the list of Opted out players. Promo ID's not showing on Optimove or the target group is not reflecting the correct customer data. Additionally when sending mailing campaigns, Optimove does not give the option to send campaign to IBM / Silverpop using the query functionality and sending the campaigns on specific IP addresses. Currently Optimove is using the main IP address of our silverpop account. Review collected by and hosted on G2.com.

With Optimove you can automatically target different segments and prevent clients from migrating into the churn Lifecycle Stage. All your database is assigned to a specific segment based on personalized betting activity/pattern which greatly helps us target customers as accurately as possible. There's even a bot, OptiBot, which suggests an action/campaign if you missed anything. Review collected by and hosted on G2.com.

Like any tool, there is always room for improvement. I would like Optimove to have real-time data updates and the possibility to assign a different promotion code while using multiple templates. Moreover, having a roll-back functionality would be helpful in cases where things do not go as intended. Nonetheless, Optimove always takes into consideration the client's opinion and I'm sure they'll improve in this regard. Review collected by and hosted on G2.com.

you can easily setup all types of target groups. However complex it can be, you can achieve this easily through the optimove target groups. The lifecycle journey is another strong tool available. you can schedule multiple campaigns and save your time. Once your campaign is over, you can have great analysis to review how it performed and you get more insight of what you can achieve by testing further campaigns. Review collected by and hosted on G2.com.

Nothing much to dis like, Its a great crm tool which i recommend to any business. Review collected by and hosted on G2.com.

Learning our customer's behavior and strategies on how to influence them and keep them active. Review collected by and hosted on G2.com.

We've not experienced any downsides other than making sure our team members understand the system and reporting. It takes time for team members to understand the differences in terminology and reporting. Once understood, it's easy to explain the wins of Optimove. Review collected by and hosted on G2.com.

I like to divide the target group depending on the ongoing campaign Review collected by and hosted on G2.com.

It takes too long to refresh a template when i need to send a mailer Review collected by and hosted on G2.com.

Optimove provides us an initial segmentation and micro-segmentation and was very helpful to redesign our marketing strategy.

Everything in Optimove is very visual, it has tools like interstage migration were you can see in which segments could you have a problem. Review collected by and hosted on G2.com.

You cannot delete an email or action template if you have used it once. Over time you can find a great list and it's kind of annoying Review collected by and hosted on G2.com.

Very good optimove, we simplify our work based on the data that it provides on the enriched information of clients so as to have a good base on them when contacting them, be effective and with better results basically take away a headache and wasted time. Review collected by and hosted on G2.com.

the interface sometimes I think is not the best, since it has few failures that should not happen, it takes longer than usual and it could really be easier to use and optimize its functions. Review collected by and hosted on G2.com.

Optimove is easy to navigate and beyond just using it for campaign execution, Optimove provides tremendous insight into campaign performance and analysis. Review collected by and hosted on G2.com.

Wish campaigns would deliver as scheduled, have experienced delays with several otherwise "time-sensitive" campaigns. Review collected by and hosted on G2.com.

Optimove tool is segmenting the users in a clever and analytical way, following the customer's needs and market. Moreover, it offers a wide range of analysis perspectives, allowing you to dive deep down inside the users behaviour.

The support from account managers is never delayed and takes the right time to give the best feedback possible.

The platform is constantly improved and adapted in order to be as much user friendly as possible. Review collected by and hosted on G2.com.

Some aspects of the platform still have a non-up to date interface but there are incoming updates each month. Review collected by and hosted on G2.com.

We are totally rethinking how we run campaigns and how we measure success. We have a new set of KPIs that make much more sense for our customer base and help us make smarter decisions in marketing and across the organization. Optimove has given us insights into our customers we've never been able to see before. Review collected by and hosted on G2.com.

Generally I have only positive things to say. The tool takes some getting used to at first (locating certain reports etc) but is mostly very user-friendly. Review collected by and hosted on G2.com.

For me the customer journeys are great. I use them all the time and it's so easy to use.

Also, the value predictions on Optimove are great to see what customers are best to target. Review collected by and hosted on G2.com.

Optimove would be even better with real-time data! Review collected by and hosted on G2.com.

Optimove takes the CRM automation to the next level. Not only it is intuitive to use, but it's rich of features that allow the CRM Managers to improve their activity and to think forward.

Highly sophisticated campaign flows and journeys are easy to create, analyse and tweak with accuracy and data-driven insights.

The Optibot is a simply brilliant tool to have super userful and granular feedbacks.

The Optimove Team is always available to listen and evolve the platform towards the real market needs and their Customer Support is simply awesome. Review collected by and hosted on G2.com.

Loading times can be a bit long in case of very complex attribute combinations. Review collected by and hosted on G2.com.

When it comes to the technical part, the absolute best thing is automation easiness. No more excel sheets, just proper target groups, few clicks, and boom! Your promo goes live, and you can focus on more extraordinary ideas. When it comes to daily cooperation, the absolute best thing is the human part, by which I mean our account manager, Noa! :) Review collected by and hosted on G2.com.

I cannot find anything I diskle for the time being, and I have been using Optimove for over 3 years now. Review collected by and hosted on G2.com.

Optimove' Microsegmentation and Predictive Algorithm help marketers to get their best from their marketing campaigns.

With Optimove you can easily segmentate your customer-base, discover new niches and send personalized messages.

You can also perform all the marketing actions within one user-friendly interface. You have a campaign management tool with real-time triggers, desktop and mobile notification, recurring campaigns, you can see the migrations of customers, you can identify the churn customer BEFORE they become churn., ... t's like if guys that are building Optimove can see the future. Really. They created an awesome product. Review collected by and hosted on G2.com.

Optimove should be fully integrated in order to use all the features of the product. Review collected by and hosted on G2.com.

User-friendly software offering huge potential for sophisticated campaign automations. The core of the segmentation model is the Lifecycle segmentation which forms a solid base upon which more granular groups can be created using the various attributes available through the platform. Perfect for medium to larger organisations. Works seamlessly with a number of email and SMS providers. Excellent customer support and proactive assistance from the Account Managers. Great dashboards and reporting capabilities and a lot of insight gained through the platform's Segmentation Explorer. Review collected by and hosted on G2.com.

The Journey creator can be improved with the introduction of a lifelong control group, to allow the cross comparison between different journeys. Also, insights gained through Optibot's recommendations can be further improved to become more tailored to Gaming or Retail, depending in which industry the operator belongs to. Review collected by and hosted on G2.com.

I like the data analysis and amount of data that is easily prepared for you with the dashboards. Also, campaign automation is awesome! It can easily handle all of the marketing assets created. Review collected by and hosted on G2.com.

Sometimes there is too much information given - data overload! Sometimes you don't know if you are forgetting some data as there is so much to keep track of. Also, Optibot could be improved a little with more easy to take actions. Review collected by and hosted on G2.com.

Optimove provides us with detailed data analysis for our scheduled campaigns, allowing us to make quantitative decisions for future marketing. In terms of ease, Optimove is an end to end product where we can create marketing content, schedule and analysis so we can achieve our KPI’s. Review collected by and hosted on G2.com.

Optimove are always looking to update their software so the user experience is first class however, sometimes there are minor bugs. But bugs aren’t noticeable and the account management team would have already contacted us about it, therefore ensuring that the platform remains first class. Review collected by and hosted on G2.com.

All the given metrics for gambling that allows you to increase the insights of the business without the need of having a data scientist team.

The possibility of adding different communication channels in the same tool as facebook, email, sms, inbox, push.... Review collected by and hosted on G2.com.

when integrating new data they dont pay all the attention they should causing then a lot of back and forth having to run several fix Review collected by and hosted on G2.com.

I really like the Optibot insights tool. Review collected by and hosted on G2.com.

The inability to schedule the same campaign to various target groups in one go, rather than having to go one by one as this is very time consuming. Review collected by and hosted on G2.com.

Ease of use and powerful insights are its key strength Review collected by and hosted on G2.com.

More flexibility when building dashboard would come in handy sometimes Review collected by and hosted on G2.com.

Optimove's platform is really easy to use. It has everything you need, customers' segmentation, different channels of execution, good reporting, and many more. I've been using Optimove for over 4 years now and there is no other CRM tool on the market that I want to use. Review collected by and hosted on G2.com.

There is no such thing, that I don't like. Review collected by and hosted on G2.com.