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Top Free Customer Data Platforms (CDP)
Check out our list of free Customer Data Platforms (CDP). Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.
If you'd like to see more products and to evaluate additional feature options, compare all Customer Data Platforms (CDP) to ensure you get the right product.
View Free Customer Data Platforms (CDP)
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
62 Customer Data Platform (CDP) Products Available
View all Customer Data Platforms (CDP)
Entry Level Price:$120 Per month
- Overview
- User Satisfaction
- What G2 Users Think
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Twilio Segment is the world’s leading Customer Data Platform (CDP). Our platform provides companies with the data foundation that they need to put their customers at the heart of every decision. Using
Users
- Product Manager
- Software Engineer
Industries
- Computer Software
- Information Technology and Services
Market Segment
- 47% Mid-Market
- 42% Small-Business
Twilio Segment features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
6.9
Predictive Modeling
Average: 8.0
8.5
Data Enrichment
Average: 8.6
8.7
Expandability
Average: 8.6
PV
Easy to Use, Unified Data Management across multiple sources, Simplified Data Collection and implementation of dashboards, Great Customer Support. Read review
GK
The most important that I like is it's really cost effective comapre to other products in the market. It worth the money and it offers excellent... Read review
Seller Details
Twitter
@twilio81,529 Twitter followers
Ownership
NYSE: TWLO
- Overview
- User Satisfaction
- What G2 Users Think
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowe
Users
- Owner
- CEO
Industries
- Retail
- Marketing and Advertising
Market Segment
- 80% Small-Business
- 17% Mid-Market
Klaviyo features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.0
8.1
Predictive Modeling
Average: 8.0
8.4
Data Enrichment
Average: 8.6
8.3
Expandability
Average: 8.6
AR
It’s good because it has seamless integration with Shopify. Easy to setup and the tracking is good — free plan should be enough for you.
You... Read review
NM
Klaviyo provides a variety of ready-made automation workflows, such as welcome series, abandoned cart alerts, and post-purchase follow-ups. These... Read review
Seller Details
HQ Location
Boston, MassachusettsTwitter
@klaviyo21,718 Twitter followers
- Overview
- User Satisfaction
- What G2 Users Think
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-c
Users
- Product Manager
- Senior Product Manager
Industries
- Computer Software
- Information Technology and Services
Market Segment
- 50% Mid-Market
- 29% Small-Business
Fullstory features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
6.8
Predictive Modeling
Average: 8.0
7.4
Data Enrichment
Average: 8.6
7.7
Expandability
Average: 8.6
AF
Fullstory session replay is great and better than many alternatives we considered. In addition to web, native mobile app replay is good, which many... Read review
JD
FullStory is a great product for not only getting quantitative analysis about what users are doing on your digital properties, but going deeper... Read review
Seller Details
HQ Location
Atlanta, GATwitter
@fullstory4,926 Twitter followers
- Overview
- User Satisfaction
- What G2 Users Think
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Stop fighting your tech stack and start talking to your customers with a platform that actually works for you. We built Blueshift because we were tired of clunky tools that add more work to your day.
Users
- Email Marketing Manager
- Email Marketing Specialist
Industries
- Financial Services
- Marketing and Advertising
Market Segment
- 53% Mid-Market
- 34% Small-Business
Blueshift features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.0
8.4
Predictive Modeling
Average: 8.0
8.7
Data Enrichment
Average: 8.6
8.8
Expandability
Average: 8.6
KT
It has some lofty ideas and goals. You can see it come through in alot of the data side. they are coming about being a CRM a slightly different way... Read review
AB
I like the capability to manipulate event data into liquid logic in email templates. I believe personalisation is a key strength off the platform.... Read review
Seller Details
HQ Location
San Francisco, CATwitter
@blueshiftlabs1,896 Twitter followers
Entry Level Price:Free
- Overview
- User Satisfaction
- What G2 Users Think
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Hightouch is the leading Composable CDP and AI Agent platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organ
Users
- Data Engineer
- Software Engineer
Industries
- Computer Software
- Information Technology and Services
Market Segment
- 63% Mid-Market
- 25% Small-Business
Hightouch features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.0
7.2
Predictive Modeling
Average: 8.0
8.8
Data Enrichment
Average: 8.6
8.6
Expandability
Average: 8.6
SC
The support at Hightouch is outstanding. I'm working with a free version, but you wouldn't know it based on the level of support I've received... Read review
HM
I like the way HT does error handling. When creating a custom endpoint for a sync, like a cloud function/lambda/etc, I can define how HT will deal... Read review
Seller Details
HQ Location
San Francisco, USTwitter
@HightouchData2,706 Twitter followers
(1,120)4.4 out of 5
Optimized for quick response
3rd Easiest To Use in Customer Data Platform (CDP) software
Entry Level Price:Contact Us
- Overview
- User Satisfaction
- What G2 Users Think
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bri
Users
- Marketing Manager
- Marketing Executive
Industries
- Retail
- Marketing and Advertising
Market Segment
- 45% Mid-Market
- 41% Small-Business
Dotdigital features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.0
7.8
Predictive Modeling
Average: 8.0
8.1
Data Enrichment
Average: 8.6
8.2
Expandability
Average: 8.6
NM
I love how quickly Dotdigital enables me to create credible HTML emails. It's incredibly easy to use, which makes the process stress-free and... Read review
AZ
The chat feature for immediate support, the improved reporting features that were just implemented. Read review
Seller Details
HQ Location
London Bridge, LondonTwitter
@dotdigital16,007 Twitter followers
(660)4.4 out of 5
Optimized for quick response
9th Easiest To Use in Customer Data Platform (CDP) software
View top Consulting Services for Customer.io
Entry Level Price:Starting at $100.00
- Overview
- User Satisfaction
- What G2 Users Think
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meani
Users
- CEO
- Product Manager
Industries
- Computer Software
- Financial Services
Market Segment
- 57% Small-Business
- 36% Mid-Market
Customer.io features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.0
5.8
Predictive Modeling
Average: 8.0
7.5
Data Enrichment
Average: 8.6
7.7
Expandability
Average: 8.6
AS
Very complete and versatile marketing automation platform, easy to use. Read review
GJ
I really appreciate how Customer.io offers a comprehensive set of features at a competitive price, which stood out among other solutions like... Read review
Seller Details
HQ Location
Portland, ORTwitter
@CustomerIO4,907 Twitter followers
- Overview
- User Satisfaction
- What G2 Users Think
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
We help eCommerce businesses grow sales through deep customer understanding and seamless multi-channel interactions. Our approach collects real-time data on transactions, preferences, and website beha
Users
- Marketing Automation Specialist
- Marketing Manager
Industries
- Marketing and Advertising
- Retail
Market Segment
- 57% Small-Business
- 35% Mid-Market
SALESmanago features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
8.2
Predictive Modeling
Average: 8.0
8.4
Data Enrichment
Average: 8.6
8.6
Expandability
Average: 8.6
GR
I like to use salesmanago for my clients whose need to send a lot of automatic and mass email , to optimize and analyze to every marketing... Read review
LC
the ease of logical understanding, but above all the training provided, which made me able to work with marketing automation Read review
Seller Details
Twitter
@SALESmanago3,696 Twitter followers
Entry Level Price:Free
- Overview
- User Satisfaction
- What G2 Users Think
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Census is the first Universal Data Platform that brings data transformation, activation, and governance into one collaborative workspace. Leading enterprises including HubSpot, Activision, Canva, Oran
Users
- Data Analyst
- Analytics Engineer
Industries
- Computer Software
- Information Technology and Services
Market Segment
- 62% Mid-Market
- 24% Small-Business
Census features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
7.7
Predictive Modeling
Average: 8.0
8.9
Data Enrichment
Average: 8.6
9.0
Expandability
Average: 8.6
RM
The best part of the census is the capabilities that it offers and the broad support for data sources providing more flexibility in data operations... Read review
UF
We use Censue for our reverse ETL process. We send data from our Data Warehouse to our CRM system. Setting up Census is pretty easy and... Read review
Seller Details
HQ Location
Oakland, CATwitter
@fivetran5,691 Twitter followers
- Overview
- User Satisfaction
- What G2 Users Think
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
SAS Customer Intelligence 360 is a sophisticated Customer Engagement Platform designed to assist marketers in transforming insights into actionable strategies that foster seamless and personalized cus
Users
No information available
Industries
- Marketing and Advertising
- Banking
Market Segment
- 47% Mid-Market
- 32% Enterprise
SAS Customer Intelligence 360 features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 9.0
8.5
Predictive Modeling
Average: 8.0
8.8
Data Enrichment
Average: 8.6
8.6
Expandability
Average: 8.6
IK
Helps us understand what customers really want. Explore actions, lets you create models, design flows, create new decisions, new rules and... Read review
SN
SAS Customer Intelligence 360 is its ability to provide a comprehensive, unified view of customers across all channels Read review
Seller Details
HQ Location
Cary, NCTwitter
@SASsoftware61,193 Twitter followers
Entry Level Price:Starting at $199.00
- Overview
- User Satisfaction
- What G2 Users Think
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful too
Users
- Marketing Manager
- CEO
Industries
- Marketing and Advertising
- Computer Software
Market Segment
- 70% Small-Business
- 27% Mid-Market
Ortto features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
6.7
Predictive Modeling
Average: 8.0
7.7
Data Enrichment
Average: 8.6
8.1
Expandability
Average: 8.6
AS
For me it´s a perfect balance of price and quality. Covers the core necesities for eficient marketing automations campaigns and support team is... Read review
AN
I like that it can easily integrate with our Salesforce and that I can connect the relevant data fields to utilise for our email marketing. The... Read review
Seller Details
HQ Location
Sydney, AustraliaTwitter
@ortto185 Twitter followers
Entry Level Price:Contact Us
- Overview
- User Satisfaction
- What G2 Users Think
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Lytics is a premier customer data platform for Google Cloud customers and 100% Google Cloud-native CDP. Lytics CDP offers a composable and modern architecture that fits with and accelerates your clou
Users
No information available
Industries
- Publishing
- Marketing and Advertising
Market Segment
- 58% Mid-Market
- 26% Enterprise
Lytics features and usability ratings that predict user satisfaction
8.0
Has the product been a good partner in doing business?
Average: 9.0
7.7
Predictive Modeling
Average: 8.0
9.1
Data Enrichment
Average: 8.6
8.0
Expandability
Average: 8.6
UM
seamless and easy integration with external platforms. Easy segment composer and great support from the success team. Very smart CDP - behavioral... Read review
Seller Details
Twitter
@lytics1,282 Twitter followers
(329)4.8 out of 5
5th Easiest To Use in Customer Data Platform (CDP) software
- Overview
- User Satisfaction
- What G2 Users Think
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
NotifyVisitors is an AI powered marketing automation and CDP solution. It provides an omnichannel experience that helps you reach your desired audience through email, SMS, push, popups, and much more.
Users
- Search Engine Optimization Executive
- Search Engine Optimization Specialist
Industries
- Marketing and Advertising
- Computer Software
Market Segment
- 68% Small-Business
- 28% Mid-Market
NotifyVisitors features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.0
9.5
Predictive Modeling
Average: 8.0
9.3
Data Enrichment
Average: 8.6
9.3
Expandability
Average: 8.6
CM
Very seamlessly integrates with the other platforms and triggers campaigns. Power packed platform with many new features. Read review
PS
I like NotifyVisitors, especially its RFM Segments feature, as it has more advanced analytics capabilities. Read review
Seller Details
Twitter
@notifyvisitors852 Twitter followers
Entry Level Price:Free
- Overview
- User Satisfaction
- What G2 Users Think
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere. This empowers B2B marketing teams to orchestrate smarter GTM plays and me
Users
- Head of Marketing
- CMO
Industries
- Computer Software
- Information Technology and Services
Market Segment
- 59% Mid-Market
- 36% Small-Business
Dreamdata features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.0
7.9
Predictive Modeling
Average: 8.0
8.9
Data Enrichment
Average: 8.6
9.1
Expandability
Average: 8.6
SG
The filtering and dashboard capabilities are robust. Once you've done a couple trainings with the team, it's overall a very easy tool to use. Even... Read review
CH
Dreamdata is an excellent tool for B2B revenue attribution and customer journey visualization. What stands out the most is how easy it is to... Read review
Seller Details
HQ Location
Copenhagen, Capital RegionTwitter
@DreamdataIO287 Twitter followers
- Overview
- User Satisfaction
- What G2 Users Think
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
The Lexer Customer Data and Experience Platform (CDXP) serves as your all-in-one hub for insight-driven marketing, sales, and customer service. With an enriched single customer view, maintained in rea
Users
No information available
Industries
- Retail
- Apparel & Fashion
Market Segment
- 42% Small-Business
- 34% Mid-Market
Lexer features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
7.7
Predictive Modeling
Average: 8.0
9.1
Data Enrichment
Average: 8.6
8.4
Expandability
Average: 8.6
UA
Not only does Lexer provide unlimited insights and analytics into our customer database, but they offer the support needed to understand our... Read review
Seller Details
HQ Location
Melbourne, AustraliaTwitter
@lexer937 Twitter followers
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