The GrowthLoop platform has saved us time when creating new audiences and activating new journeys. In the past, accessing data from our data warehouse was cumbersome and required extensive IT support. Now our Marketing team is empowered to build audiences and activate journeys on their own, without needing significant IT resources.

GrowthLoop integrates seamlessly with our ESP, Salesforce Marketing Cloud. The user interface is clean and easy to navigate. The GrowthLoop Support and Customer Success teams have also been instrumental helping to get us onboarded to the platform, both pre- and post-implementation. We look forward to leveraging more of its capabilities, including the analytics and AI tools, in the future. Review collected by and hosted on G2.com.

It took some time of us to get used to using a new platform; we never had a CDP tool previously. Review collected by and hosted on G2.com.

I really like GrowthLoop’s user experience. It’s very easy to use and navigate, and it makes building segments straightforward and simple. Review collected by and hosted on G2.com.

I wish you could import new fields after you’ve already exported a list into your CRM. Sometimes we don’t realize a field needs to be added until after we’ve exported the audience, and it would be helpful to update it without starting over. Review collected by and hosted on G2.com.

Flywheel has dramatically increased our level of efficiency. Our end users with little to no SQL experience can easily create audiences over complex data sets in little to no time.

The Flywheel team is fantastic to work with, and they are highly innovative as they are always looking to improve their product.'

The number of destinations has allowed us to take an omnichannel approach which helped us make unique and compelling customer (fan) journeys. Review collected by and hosted on G2.com.

There are no dislikes. We have some internal red tape to work through to maximize the product. Review collected by and hosted on G2.com.

Thanks to GrowthLoop’s CDP, we’ve reached a level of automation and efficiency we hadn’t experienced before. The platform helps us connect data, audiences, and campaigns across channels with ease, supported by responsive experts and an AI agent that makes daily work smoother. Most importantly, we can clearly see the business impact, not only in media metrics like CPC, CPV, but also in GMV/spend efficiency. GrowthLoop became an essential part of our MarTech ecosystem, empowering our team to make faster, data-driven decisions and scale personalization at speed. Review collected by and hosted on G2.com.

The platform’s full potential requires some initial setup and cross-team alignment, but it’s absolutely worth it! Review collected by and hosted on G2.com.

The consultants and team you get to work with are what really stand out. The product itself is good and well supported, but the staff who are there to assist you feel like the premier feature. Review collected by and hosted on G2.com.

Some of the AI features still feel like they’re in a work-in-progress phase, but I’m confident the remaining kinks will get worked out. Review collected by and hosted on G2.com.

The UI is straightforward—very easy to learn and simple to use. It has helped us speed up audience segment creation and do it in a much more efficient way. Review collected by and hosted on G2.com.

I have not come across any downsides in the 7+ months of using the tool Review collected by and hosted on G2.com.

I feel GrowthLoop goes out of their way to set their customers up for success. Review collected by and hosted on G2.com.

n/a. I don't have any complaints or anything to add. Review collected by and hosted on G2.com.

The easiest way to build an audience. All you need to do is point it to as much data as you can, and it helps from there. I also really like the number of connectors it comes with. Customer Success Team is the best—they stay with you and support you throughout. Review collected by and hosted on G2.com.

None so far, since it’s only been a year. Review collected by and hosted on G2.com.

The fact that it is a composable CDP and once we established the connectivity to GCP, it took minutes to map in our datasets and start building audience and journeys. I also like the flexibility it has to use the model functionality to do complex selection logic that may have rank and partitioning involved. Lastly, the client support has been stellar during the on-boarding process. Review collected by and hosted on G2.com.

Currently, any attribute that the user needs to export that is not on the primary dataset must be configured as a custom attribute. For the client I work with, most of our 'export' attributes are on not on the primary dataset so we 'feel' this a bit, but probably not a big deal with other clients. Review collected by and hosted on G2.com.

GrowthLoop has been instrumental in helping us streamline audience creation and activation. Their support team is outstanding — they guided us through on-boarding, ensured we were set up for success, and helped us identify and launch our initial high value use cases

One of the standout aspects is their willingness to accommodate custom requests. For example, they helped us make audience information available via our personalization API, which was a huge win for our team. They also iterate quickly, making improvements and addressing feedback at a great pace.

The platform significantly reduced the time it takes for our marketers and product managers to build and activate audiences across multiple destinations. Compared to our in-house application, GrowthLoop made audience creation at least 10x faster and significantly increased the number of users (esp non technical) that were able to create audiences, allowing us to scale personalization efforts efficiently. Additionally, it has enabled us to execute on customer segmentation across our marketing and on site experiences.

From an integration standpoint, the process was smoother than expected (esp since we already had the key datasets such as customer identity, events, etc ready to plug in)

Overall, GrowthLoop has been easy to work with, making it a valuable tool for our personalization efforts across product and marketing. Review collected by and hosted on G2.com.

The dataset and dataset group setup can be a bit tricky to configure correctly. It’s important to think through how these structures align with your specific use cases to avoid rework.

We’d love to see more guidance and documentation on best practices for setting up different data types, such as user attributes, product details, and events (or even a recommended setup based on your particular industry / type of product)

Additionally, while GrowthLoop enables audience sharing across teams, actually getting multiple teams to use the same audiences or adopt a consistent naming structure requires internal effort. Without coordination, it’s easy to end up with duplicated audiences. More guidance on governance and best practices for managing audience consistency would be helpful. Review collected by and hosted on G2.com.