GrowthLoop Reviews & Product Details

Thanks to GrowthLoop’s CDP, we’ve reached a level of automation and efficiency we hadn’t experienced before. The platform helps us connect data, audiences, and campaigns across channels with ease, supported by responsive experts and an AI agent that makes daily work smoother. Most importantly, we can clearly see the business impact, not only in media metrics like CPC, CPV, but also in GMV/spend efficiency. GrowthLoop became an essential part of our MarTech ecosystem, empowering our team to make faster, data-driven decisions and scale personalization at speed. Review collected by and hosted on G2.com.

The platform’s full potential requires some initial setup and cross-team alignment, but it’s absolutely worth it! Review collected by and hosted on G2.com.

The fact that it is a composable CDP and once we established the connectivity to GCP, it took minutes to map in our datasets and start building audience and journeys. I also like the flexibility it has to use the model functionality to do complex selection logic that may have rank and partitioning involved. Lastly, the client support has been stellar during the on-boarding process. Review collected by and hosted on G2.com.

Currently, any attribute that the user needs to export that is not on the primary dataset must be configured as a custom attribute. For the client I work with, most of our 'export' attributes are on not on the primary dataset so we 'feel' this a bit, but probably not a big deal with other clients. Review collected by and hosted on G2.com.

GrowthLoop has been instrumental in helping us streamline audience creation and activation. Their support team is outstanding — they guided us through on-boarding, ensured we were set up for success, and helped us identify and launch our initial high value use cases

One of the standout aspects is their willingness to accommodate custom requests. For example, they helped us make audience information available via our personalization API, which was a huge win for our team. They also iterate quickly, making improvements and addressing feedback at a great pace.

The platform significantly reduced the time it takes for our marketers and product managers to build and activate audiences across multiple destinations. Compared to our in-house application, GrowthLoop made audience creation at least 10x faster and significantly increased the number of users (esp non technical) that were able to create audiences, allowing us to scale personalization efforts efficiently. Additionally, it has enabled us to execute on customer segmentation across our marketing and on site experiences.

From an integration standpoint, the process was smoother than expected (esp since we already had the key datasets such as customer identity, events, etc ready to plug in)

Overall, GrowthLoop has been easy to work with, making it a valuable tool for our personalization efforts across product and marketing. Review collected by and hosted on G2.com.

The dataset and dataset group setup can be a bit tricky to configure correctly. It’s important to think through how these structures align with your specific use cases to avoid rework.

We’d love to see more guidance and documentation on best practices for setting up different data types, such as user attributes, product details, and events (or even a recommended setup based on your particular industry / type of product)

Additionally, while GrowthLoop enables audience sharing across teams, actually getting multiple teams to use the same audiences or adopt a consistent naming structure requires internal effort. Without coordination, it’s easy to end up with duplicated audiences. More guidance on governance and best practices for managing audience consistency would be helpful. Review collected by and hosted on G2.com.

I like the ease of the interface and how quickly I am able to create/segment audiences for initiatives. Review collected by and hosted on G2.com.

I wish we could save segments/filters built in an audience to use for other audiences in the future. Review collected by and hosted on G2.com.

Growthloop has been a very helpful tool in how we utilize our database. It has helped us tremendously in tapping into our database while integrating with all the services/platforms we use (email & paid advertising). The platform is very easy to use and we have been able to train multiple team members with non-technical backgrounds on how to use it, which they have been able to grasp in a very short amout of time. Considering the technical heavy-lifting that the platform does for us, it has saved us a lot of time and internal resources, allowing our team to focus on strategy over technical implementation. Their team and speficially Nolan on their team is a rockstar and has been a great resource to our team in both resolving any ongoing issues (very quickly) and also introducing new and innovative ways we can be utilizing our database. The implementation process was very smooth as well. We recommend Growthloop to any team looking to streamline their data ingestion and capitalizing on internal data assets. Review collected by and hosted on G2.com.

We have not had any issues with Growthloop that were not resolved quickly. Review collected by and hosted on G2.com.

Building/sizing real-time audiences and exporting to performance marketing platforms like Meta and LinkedIn is a breeze thanks to GrowthLoop. What used to take a painfully long time - and was only limited to static lists - is now a thing of the past. It has improved the efficiency and effectiveness of our paid advertising efforts as we're now ensuring the right messages are getting in front of the right users. Review collected by and hosted on G2.com.

It's not a "dislike" per se, but it feels like some of the audiences are not as straightforward to build as it seems they should be. Similar to others, I don't think this is GrowthLoop's fault and likely just the complexity of how we define things internally. Review collected by and hosted on G2.com.

Growthloop has made it a lot easier for people who aren't proficient in SQL to set up their own lists. Growthloop has also helped limit the number of queries and data extensions we need to create for each send. We can set up all the list logic within Growthloop so that less needs to be done within Salesforce Marketing Cloud. Implementation and ongoing support have been great as well, the whole Growthloop team is very helpful. They reply right away and have even added features for us that we've requested. Review collected by and hosted on G2.com.

Exporting non-contact lists has been a bit of a challenge but the Growthloop team has helped us with workarounds. Review collected by and hosted on G2.com.

We do a lot of campaign building to target individuals who meet a specified criteria. GrowthLoop takes a process that is very time consuming, upwards of an hour, down to almost nothing, less than 10 minutes! It is incredibly intuitive and easy to use, and you don't need a lot of background or training in order to be proficient with it. I build multiple campaigns a week and use GrowthLoop for almost all of them!

We work with a small team from GrowthLoop to help with organizing our data and supporting our other business needs. They are incredible! They are super personable, very intelligent, and always quick to find a solution. They answer questions in easy to understand ways and use layman's terms, so you don't get lost in the typical data verbage. Review collected by and hosted on G2.com.

I don't have any downsides or dislikes for GrowthLoop. Review collected by and hosted on G2.com.

With a complex ecosystem of data points, GrowthLoop has majorly simplified our marketing partner's ability to create the audience segments they need. Instead of cobbling together an audience in our email platform and hoping the data points are up to date, our campaign managers can confidently create and vet audiences.

This will be a huge help as campaign managers seek to send more targeted, strategic messaging to specific audiences.

Customer support has also been top-tier, with members of the team always eager to jump in and troubleshoot/answer questions. Review collected by and hosted on G2.com.

The search can be a bit clunky, but definitely not a deal breaker. Review collected by and hosted on G2.com.

GrowthLoop both creates technology that enables various teams across our company to come together to produce better marketing and customer experiences as well as a customer success team that has created successful adoption. Technology is only as good as the people using it! GL has both. Review collected by and hosted on G2.com.

Not unique to GL but there are some harder data and integration situations on the paid media/advertising side of the business. But I feel hopeful we have the team in place to figure things out in a fashion that works well for our business. Review collected by and hosted on G2.com.