How quickly the platform evolves and keeps up with what the market actually needs. We're using the AI features regularly, and we've already connected agents via MCP to optimize our workflow. Review collected by and hosted on G2.com.

Would love to see improvements to the UI. It's easy to get lost among the tabs in the interface, and clearer navigation would make the experience even better. Review collected by and hosted on G2.com.

One of the market leaders in Ukraine, offering a wide range of features. Intuitive interface and great multi-channel communication capabilities. Review collected by and hosted on G2.com.

The app heavily lags and causes the laptop to overheat after new updates, significantly slowing down the interface. Bugs are systematic. Text blocks often become uneditable without refreshing the page or using an incognito tab. Interface elements change quite frequently—just as you get used to one layout, a new version is rolled out. Editing alt text is inconvenient, as extra spaces often appear and have to be manually removed. Review collected by and hosted on G2.com.

I appreciate the fast and helpful support, especially the care and involvement of our personal manager. The platform works quite reliably across different services and channels. For our team, the most valuable parts are triggered scenarios, push notifications, segmentation, and flexible personalization settings. It helps build customer communication without too much manual work. Review collected by and hosted on G2.com.

The personal account interface could feel a bit more modern and easier to navigate; right now, it's not always obvious. I'd also love deeper analytics, both at the overall level and broken down by specific channels, scenarios, and campaigns, so it's easier to actually see what's working and what isn't.

For push notifications, it would be great to have more flexibility in how they look, like the option to add a sender image or avatar. And it would really help to have more flexible logic for how different automated scenarios interact btw eahc others Review collected by and hosted on G2.com.

What I like most is the service support. I've worked with many CDP and ESP systems, but only here have I found specialists who truly understand the product and strive to find the best solutions for the client, not for themselves.

I appreciate that the manager listens to our problems and understands that any initiative or integration takes time.

In second place I would put the convenient email newsletter editor, which allows you to quickly build and test communications. No third-party application or help from a technical specialist with HTML is needed.

Third place goes to the reasonable pricing for services. When purchasing a large package for six months, you get a good discount, which has a positive impact on CRM marketing economics. Review collected by and hosted on G2.com.

The service has room to grow, and most of its shortcomings lie in small UX/UI details:

It's annoying that exporting contact data is done via email and takes a lot of time. I'd love to have some kind of window where you click a button and download the file, instead of sitting by your inbox waiting.

The CDP structure. After a year of working with it, I still get lost in the tabs, because the entities are divided in a very strange way. For example, there are "Messages" and there are "Mailings." Under Messages there is "Statistics," and under Mailings there are "Reports." Statistics covers database metrics, while Reports cover metrics for specific sends. Why it's set up this way is unclear — many sections and functions could be merged under a single tab without changing anything essential, but the interface would become much cleaner.

I don't like that I can't set up an A/B test for an email directly from the sending interface — I have to manually split the mailing group into two subgroups and make two separate sends at once.

Testing communications isn't always convenient either. For example, web push notifications can only be sent to yourself, not to colleagues. Testing requires creating a new segment.

Overall, there are quite a few of these little things — they're like a splinter: you can live with it, but it's unpleasant. Review collected by and hosted on G2.com.

Our company switched to this CDP to improve our use of automated workflows and segmentation. There are also many features we still want to explore, including gamification and AI recommendations. The interface is user-friendly, and the support team is responsive and client-oriented. It is also great to have individual tariffs for businesses and to be able to cover all necessary channels in one place. Review collected by and hosted on G2.com.

It would be better if it had WhatsApp integration. The dashboards and statistics are fine, but it’s probably better to use an external tool for analyzing performance. Review collected by and hosted on G2.com.

Collecting information about the user using Cookies, as well as storing the history of events (purchases, views, etc.), which helps to build logical flows based on historical data. Thanks to this, our marketing becomes broader and deeper Review collected by and hosted on G2.com.

Sometimes there are bugs with data processing or with the block editor of emails. But this happens on all platforms I have worked with. Review collected by and hosted on G2.com.

I love that eSputnik is a proud Ukrainian company delivering world-class marketing solutions. The best part is its user-friendly interface, which allows us to launch complex automated campaigns completely without developer involvement. It’s a huge timesaver for our marketing team! Review collected by and hosted on G2.com.

The interface can feel overwhelming and cluttered at times. It has a steep learning curve, and I often find myself searching for features that should be easier to find. It definitely needs a more intuitive and streamlined design. Review collected by and hosted on G2.com.

I like how easy it is to build reliable, multi-channel automations with eSputnik, especially for our B2B workflows like invoice reminders, customer follow-ups, and segmented nurture campaigns. You don’t need a dedicated marketing specialist or developer to get value from it. The interface is straightforward, the workflow builder is intuitive, and email and SMS both work seamlessly in one platform. Because the tool is so straightforward to use, our team can build, tweak, and launch workflows in minutes, not days. This means less administrative busywork, fewer human errors, and faster, more consistent communication with clients. eSputnik’s multi-channel automations stand out for their stability and consistency, running without delays or glitches, even when handling many workflows at once, which is crucial for maintaining reliable payment reminders and a good customer experience. The initial setup was straightforward and relatively quick. Review collected by and hosted on G2.com.

The automation builder, while easy to use, lacks some advanced logic for complex B2B workflows. Things like multiple conditional branches, wait conditions based on customer actions, and dynamic segmentation updates aren’t as flexible as we need for longer sales cycles. Also, we lack A/B testing inside automations. We want to test different aspects like email vs. SMS timing, various messaging for past-due alerts, and different CTAs for upsells, but we can’t run tests inside the automation flow—we have to duplicate entire workflows, which is messy and hard to track. Review collected by and hosted on G2.com.

Since we started using CDP, our marketing got much stronger. We are glad we went with eSputnik from the list of possible vendors. The integration went as planned and stayed within the timeline. Just in two months the CDP was fully integrated into our business, connected to our CRM and CMS. I want to thank their team for guiding us through every step. They were fast, helpful and always considered our business specifics.

With the tools this CDP provides, we managed to grow our active user base 3x in a bit more than a year. We added a gamified widget on our website, set up welcome emails and launched push notifications. eSputnik team has solid expertise, which they shared with us during the onboarding and later. Thanks to this, we managed to reduce churn and improve customer retention. Review collected by and hosted on G2.com.

Nothing comes to mind right now. The platform meets our expectations and we still using it. Review collected by and hosted on G2.com.

We worked with eSputnik as an IT team, helping our eCommerce client integrate the platform. It’s a solid customer data platform for businesses looking to build omnichannel communication.

The technical team and customer success managers provided clear, timely support throughout the integration. We got step-by-step guidance, and the scripts were easy to implement without affecting page load speed — everything ran smoothly.

Overall, the experience was positive. The integration was completed within the deadline, and we’d be comfortable recommending eSputnik to other clients. Review collected by and hosted on G2.com.

We didn’t encounter any major issues during our work with the platform. Even when something didn’t work right away, the team responded quickly and was proactive in helping us resolve it. Communication was smooth and the support team stayed engaged throughout the process. Review collected by and hosted on G2.com.