# The Top 20 Customer Data Platforms (CDP)

Check out this list of the top Customer Data Platforms (CDP) products based on user satisfaction. A product's satisfaction score is calculated by a[proprietary algorithm](https://sell.g2.com/g2-scoring-methodologies)that factors in real-user satisfaction ratings from review data. Software buyers can compare products according to their satisfaction scores to streamline the buying process and quickly identify the best products based on the experiences of their peers.

[![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Compare+the+best+business+software+and+services+based+on+user+ratings+and+social+data.+Reviews+for+CRM%2C+ERP%2C+CAD%2C+PDM%2C+HR%2C+and+Marketing+software.&title=Highest+Rated+Customer+Data+Platform+%28CDP%29+Software+in+2026+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp%3Ftab%3Dhighest_rated)

[![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Highest+Rated+Customer+Data+Platform+%28CDP%29+Software+in+2026+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp%3Ftab%3Dhighest_rated&via=G2dotcom)

[![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp%3Ftab%3Dhighest_rated)

[![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Highest+Rated+Customer+Data+Platform+%28CDP%29+Software+in+2026+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp%3Ftab%3Dhighest_rated%0aCompare+the+best+business+software+and+services+based+on+user+ratings+and+social+data.+Reviews+for+CRM%2C+ERP%2C+CAD%2C+PDM%2C+HR%2C+and+Marketing+software.)

[![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Highest+Rated+Customer+Data+Platform+%28CDP%29+Software+in+2026+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp%3Ftab%3Dhighest_rated%0aCompare+the+best+business+software+and+services+based+on+user+ratings+and+social+data.+Reviews+for+CRM%2C+ERP%2C+CAD%2C+PDM%2C+HR%2C+and+Marketing+software.)

 ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link")

Filters

The next elements are filters and will change the displayed results once they are selected.
All SegmentsEnterprise ( \>1000 emp.)Mid-Market (51-1000 emp.)Small Business (50 or fewer emp.)All RegionsEuropeMiddle EastAsiaNorth AmericaLatin AmericaANZ

The Top 20 Customer Data Platforms (CDP)

[![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Compare+the+best+business+software+and+services+based+on+user+ratings+and+social+data.+Reviews+for+CRM%2C+ERP%2C+CAD%2C+PDM%2C+HR%2C+and+Marketing+software.&title=Highest+Rated+Customer+Data+Platform+%28CDP%29+Software+in+2026+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp%3Ftab%3Dhighest_rated)

[![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Highest+Rated+Customer+Data+Platform+%28CDP%29+Software+in+2026+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp%3Ftab%3Dhighest_rated&via=G2dotcom)

[![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp%3Ftab%3Dhighest_rated)

[![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Highest+Rated+Customer+Data+Platform+%28CDP%29+Software+in+2026+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp%3Ftab%3Dhighest_rated%0aCompare+the+best+business+software+and+services+based+on+user+ratings+and+social+data.+Reviews+for+CRM%2C+ERP%2C+CAD%2C+PDM%2C+HR%2C+and+Marketing+software.)

[![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Highest+Rated+Customer+Data+Platform+%28CDP%29+Software+in+2026+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp%3Ftab%3Dhighest_rated%0aCompare+the+best+business+software+and+services+based+on+user+ratings+and+social+data.+Reviews+for+CRM%2C+ERP%2C+CAD%2C+PDM%2C+HR%2C+and+Marketing+software.)

 ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link")

All SegmentsEnterprise ( \>1000 emp.)Mid-Market (51-1000 emp.)Small Business (50 or fewer emp.)All RegionsEuropeMiddle EastAsiaNorth AmericaLatin AmericaANZ

[Collapse AllExpand All](#)

G2 Satisfaction Score
Information

Compare

[Expand/Collapse Insider One](#)

#1

[![Insider One](https://images.g2crowd.com/uploads/product/hd_favicon/6ef10bb2b86f91c767132efa3390f728/insider-one.svg)](/products/insider-one/reviews)

[Insider One](/products/insider-one/reviews "Insider One")

100

[Expand/Collapse Insider One](#)

Overall Satisfaction Score

100

Top Industries of Reviewers:

Retail

59%

Apparel & Fashion

21%

Financial Services

10%

Marketing and Advertising

10%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.1

9.6

Meets Requirements

Average: 9.3

9.6

Ease of Doing Business With

Average: 9.6

9.6

Ease of Setup

Average: 9.0

9.2

Quality of Support

Average: 9.4

9.7

Ease of Admin

Average: 9.2

9.3

[Expand/Collapse Salesforce Data 360 (formerly Data Cloud)](#)

#2

[![Salesforce Data 360 (formerly Data Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/salesforce-data-360-formerly-data-cloud.svg)](/products/salesforce-data-360-formerly-data-cloud/reviews)

[Salesforce Data 360 (formerly Data Cloud)](/products/salesforce-data-360-formerly-data-cloud/reviews "Salesforce Data 360 (formerly Data Cloud)")

94

[Expand/Collapse Salesforce Data 360 (formerly Data Cloud)](#)

Overall Satisfaction Score

94

Top Industries of Reviewers:

Information Technology and Services

39%

Financial Services

24%

Computer Software

22%

Consulting

15%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.1

8.0

Meets Requirements

Average: 9.3

9.1

Ease of Doing Business With

Average: 9.6

9.4

Ease of Setup

Average: 9.0

7.7

Quality of Support

Average: 9.4

8.6

Ease of Admin

Average: 9.2

8.6

[Expand/Collapse Customer.io](#)

#3

[![Customer.io](https://images.g2crowd.com/uploads/product/hd_favicon/796a98b0661c81fd4f6aa01f2c7b5c2a/customer-io.svg)](/products/customer-io/reviews)

[Customer.io](/products/customer-io/reviews "Customer.io")

88

[Expand/Collapse Customer.io](#)

Overall Satisfaction Score

88

Top Industries of Reviewers:

Computer Software

35%

Financial Services

33%

Marketing and Advertising

16%

Information Technology and Services

15%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.1

8.8

Meets Requirements

Average: 9.3

8.9

Ease of Doing Business With

Average: 9.6

9.4

Ease of Setup

Average: 9.0

8.5

Quality of Support

Average: 9.4

8.7

Ease of Admin

Average: 9.2

9.1

[Expand/Collapse ContactPigeon](#)

#4

[![ContactPigeon](https://images.g2crowd.com/uploads/product/hd_favicon/d2dc11b7cfd1a98f265f35c36e2c83db/contactpigeon.svg)](/products/contactpigeon/reviews)

[ContactPigeon](/products/contactpigeon/reviews "ContactPigeon")

85

[Expand/Collapse ContactPigeon](#)

Overall Satisfaction Score

85

Top Industries of Reviewers:

Apparel & Fashion

48%

Retail

28%

Marketing and Advertising

14%

Cosmetics

10%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.1

9.7

Meets Requirements

Average: 9.3

9.8

Ease of Doing Business With

Average: 9.6

9.9

Ease of Setup

Average: 9.0

9.6

Quality of Support

Average: 9.4

10.0

Ease of Admin

Average: 9.2

9.9

[Expand/Collapse D·engage](#)

#5

[![D·engage](https://images.g2crowd.com/uploads/product/hd_favicon/1ce6fcdc0080651536086d5ae41ca136/d-engage.svg)](/products/d-engage/reviews)

[D·engage](/products/d-engage/reviews "D·engage")

83

[Expand/Collapse D·engage](#)

Overall Satisfaction Score

83

Top Industries of Reviewers:

Retail

27%

Marketing and Advertising

27%

Apparel & Fashion

24%

Financial Services

21%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.1

9.4

Meets Requirements

Average: 9.3

9.5

Ease of Doing Business With

Average: 9.6

9.5

Ease of Setup

Average: 9.0

9.2

Quality of Support

Average: 9.4

9.5

Ease of Admin

Average: 9.2

9.3

[Expand/Collapse Dotdigital](#)

#6

[![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg)](/products/dotdigital/reviews)

[Dotdigital](/products/dotdigital/reviews "Dotdigital")

81

[Expand/Collapse Dotdigital](#)

Overall Satisfaction Score

81

Top Industries of Reviewers:

Retail

48%

Non-Profit Organization Management

23%

Marketing and Advertising

18%

Leisure, Travel & Tourism

11%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.1

9.2

Meets Requirements

Average: 9.3

9.1

Ease of Doing Business With

Average: 9.6

9.4

Ease of Setup

Average: 9.0

8.8

Quality of Support

Average: 9.4

9.6

Ease of Admin

Average: 9.2

9.3

[Expand/Collapse Planhat](#)

#7

[![Planhat](https://images.g2crowd.com/uploads/product/hd_favicon/419a7323b926f3ff16b400b2b7ca40c1/planhat%282%29.svg)](/products/planhat/reviews)

[Planhat](/products/planhat/reviews "Planhat")

81

[Expand/Collapse Planhat](#)

Overall Satisfaction Score

81

Top Industries of Reviewers:

Computer Software

56%

Information Technology and Services

27%

Marketing and Advertising

13%

E-Learning

4%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.1

8.2

Meets Requirements

Average: 9.3

8.8

Ease of Doing Business With

Average: 9.6

9.4

Ease of Setup

Average: 9.0

7.6

Quality of Support

Average: 9.4

9.2

Ease of Admin

Average: 9.2

8.2

[Expand/Collapse Swan AI](#)

#8

[![Swan AI](https://images.g2crowd.com/uploads/product/hd_favicon/05123015d6cc950775e6a0c70ffe04aa/swan-ai.svg)](/products/swan-ai/reviews)

[Swan AI](/products/swan-ai/reviews "Swan AI")

81

[Expand/Collapse Swan AI](#)

Overall Satisfaction Score

81

Top Industries of Reviewers:

Retail

80%

Consulting

13%

Information Technology and Services

7%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.1

9.9

Meets Requirements

Average: 9.3

10.0

Ease of Doing Business With

Average: 9.6

10.0

Ease of Setup

Average: 9.0

9.9

Quality of Support

Average: 9.4

9.9

Ease of Admin

Average: 9.2

9.8

[Expand/Collapse GrowthLoop](#)

#9

[![GrowthLoop](https://images.g2crowd.com/uploads/product/hd_favicon/fc40d248221535ae6e050982b82fb87e/flywheel-technologies-flywheel.svg)](/products/growthloop/reviews)

[GrowthLoop](/products/growthloop/reviews "GrowthLoop")

78

[Expand/Collapse GrowthLoop](#)

Overall Satisfaction Score

78

Top Industries of Reviewers:

Marketing and Advertising

34%

Sports

31%

Information Technology and Services

18%

Staffing and Recruiting

17%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.1

9.4

Meets Requirements

Average: 9.3

9.4

Ease of Doing Business With

Average: 9.6

9.9

Ease of Setup

Average: 9.0

9.3

Quality of Support

Average: 9.4

9.8

Ease of Admin

Average: 9.2

9.4

[Expand/Collapse Tealium](#)

#10

[![Tealium](https://images.g2crowd.com/uploads/product/hd_favicon/ab5785ba5f2b55a17cd0b0784fd34381/tealium-2026-07-21.svg)](/products/tealium-2026-07-21/reviews)

[Tealium](/products/tealium-2026-07-21/reviews "Tealium")

78

[Expand/Collapse Tealium](#)

Overall Satisfaction Score

78

Top Industries of Reviewers:

Financial Services

39%

Retail

22%

Information Technology and Services

20%

Computer Software

19%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.1

8.3

Meets Requirements

Average: 9.3

8.9

Ease of Doing Business With

Average: 9.6

9.0

Ease of Setup

Average: 9.0

8.2

Quality of Support

Average: 9.4

9.0

Ease of Admin

Average: 9.2

8.3

[Expand/Collapse Zeotap CDP](#)

#11

[![Zeotap CDP](https://images.g2crowd.com/uploads/product/hd_favicon/1f8fc2f455a7929b2deabb9abc71b061/zeotap-cdp.svg)](/products/zeotap-cdp/reviews)

[Zeotap CDP](/products/zeotap-cdp/reviews "Zeotap CDP")

78

[Expand/Collapse Zeotap CDP](#)

Overall Satisfaction Score

78

Top Industries of Reviewers:

Marketing and Advertising

38%

Leisure, Travel & Tourism

23%

Consumer Goods

23%

Telecommunications

15%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.1

9.9

Meets Requirements

Average: 9.3

9.6

Ease of Doing Business With

Average: 9.6

9.9

Ease of Setup

Average: 9.0

9.9

Quality of Support

Average: 9.4

9.7

Ease of Admin

Average: 9.2

9.9

[Expand/Collapse Nvecta](#)

#12

[![Nvecta](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5e2f21133d474e25e4ce116cdc2f8b27/nvecta.png)](/products/nvecta/reviews)

[Nvecta](/products/nvecta/reviews "Nvecta")

78

[Expand/Collapse Nvecta](#)

Overall Satisfaction Score

78

Top Industries of Reviewers:

Marketing and Advertising

65%

Computer Software

22%

Information Technology and Services

8%

Accounting

5%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.1

9.3

Meets Requirements

Average: 9.3

9.5

Ease of Doing Business With

Average: 9.6

9.8

Ease of Setup

Average: 9.0

9.6

Quality of Support

Average: 9.4

9.4

Ease of Admin

Average: 9.2

9.8

[Expand/Collapse Revotas](#)

#13

[![Revotas](https://images.g2crowd.com/uploads/product/hd_favicon/b3ba22ba2220c3d78802e1df12491c2c/revotas.svg)](/products/revotas/reviews)

[Revotas](/products/revotas/reviews "Revotas")

76

[Expand/Collapse Revotas](#)

Overall Satisfaction Score

76

Top Industries of Reviewers:

Textiles

38%

Retail

23%

Internet

23%

Computer Software

15%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.1

9.6

Meets Requirements

Average: 9.3

9.7

Ease of Doing Business With

Average: 9.6

10.0

Ease of Setup

Average: 9.0

9.9

Quality of Support

Average: 9.4

10.0

Ease of Admin

Average: 9.2

10.0

[Expand/Collapse Bloomreach](#)

#14

[![Bloomreach](https://images.g2crowd.com/uploads/product/hd_favicon/acd3373828bc7684cdbada5df73826f4/bloomreach-bloomreach.svg)](/products/bloomreach-bloomreach/reviews)

[Bloomreach](/products/bloomreach-bloomreach/reviews "Bloomreach")

75

[Expand/Collapse Bloomreach](#)

Overall Satisfaction Score

75

Top Industries of Reviewers:

Retail

45%

Apparel & Fashion

22%

Marketing and Advertising

19%

Financial Services

14%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.1

8.3

Meets Requirements

Average: 9.3

8.7

Ease of Doing Business With

Average: 9.6

9.0

Ease of Setup

Average: 9.0

8.0

Quality of Support

Average: 9.4

9.0

Ease of Admin

Average: 9.2

8.5

[Expand/Collapse Custify](#)

#15

[![Custify](https://images.g2crowd.com/uploads/product/hd_favicon/56a133f2489dd3b4b3a4fb07bd3b90f9/custify.svg)](/products/custify/reviews)

[Custify](/products/custify/reviews "Custify")

73

[Expand/Collapse Custify](#)

Overall Satisfaction Score

73

Top Industries of Reviewers:

Computer Software

64%

Information Technology and Services

14%

Marketing and Advertising

13%

Higher Education

9%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.1

9.7

Meets Requirements

Average: 9.3

9.1

Ease of Doing Business With

Average: 9.6

9.6

Ease of Setup

Average: 9.0

9.4

Quality of Support

Average: 9.4

9.2

Ease of Admin

Average: 9.2

9.3

[Expand/Collapse Bikky](#)

#16

[![Bikky](https://images.g2crowd.com/uploads/product/hd_favicon/d80a86e199ef267007bd55ae880f90de/bikky.svg)](/products/bikky/reviews)

[Bikky](/products/bikky/reviews "Bikky")

71

[Expand/Collapse Bikky](#)

Overall Satisfaction Score

71

Top Industries of Reviewers:

Restaurants

76%

Food & Beverages

14%

Marketing and Advertising

10%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.1

9.1

Meets Requirements

Average: 9.3

9.7

Ease of Doing Business With

Average: 9.6

10.0

Ease of Setup

Average: 9.0

9.5

Quality of Support

Average: 9.4

10.0

Ease of Admin

Average: 9.2

9.8

[Expand/Collapse Meiro](#)

#17

[![Meiro](https://images.g2crowd.com/uploads/product/hd_favicon/50b360f2790b00c253dcc662952cecb4/meiro.svg)](/products/meiro/reviews)

[Meiro](/products/meiro/reviews "Meiro")

69

[Expand/Collapse Meiro](#)

Overall Satisfaction Score

69

Top Industries of Reviewers:

Computer Software

32%

Marketing and Advertising

29%

Leisure, Travel & Tourism

24%

Consulting

16%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.1

9.0

Meets Requirements

Average: 9.3

9.4

Ease of Doing Business With

Average: 9.6

9.4

Ease of Setup

Average: 9.0

8.6

Quality of Support

Average: 9.4

9.6

Ease of Admin

Average: 9.2

8.5

[Expand/Collapse Appier AIRIS (formerly Woopra)](#)

#18

[![Appier AIRIS (formerly Woopra)](https://images.g2crowd.com/uploads/product/hd_favicon/5012c9868eb87153b54eadf23ead4fff/appier-airis-formerly-woopra.png)](/products/appier-airis-formerly-woopra/reviews)

[Appier AIRIS (formerly Woopra)](/products/appier-airis-formerly-woopra/reviews "Appier AIRIS (formerly Woopra)")

69

[Expand/Collapse Appier AIRIS (formerly Woopra)](#)

Overall Satisfaction Score

69

Top Industries of Reviewers:

Retail

40%

Information Technology and Services

33%

Marketing and Advertising

13%

Airlines/Aviation

13%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.1

9.6

Meets Requirements

Average: 9.3

9.5

Ease of Doing Business With

Average: 9.6

10.0

Ease of Setup

Average: 9.0

9.5

Quality of Support

Average: 9.4

9.6

Ease of Admin

Average: 9.2

9.9

[Expand/Collapse Klaviyo](#)

#19

[![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg)](/products/klaviyo/reviews)

[Klaviyo](/products/klaviyo/reviews "Klaviyo")

69

[Expand/Collapse Klaviyo](#)

Overall Satisfaction Score

69

Top Industries of Reviewers:

Retail

38%

Marketing and Advertising

21%

Consumer Goods

21%

Apparel & Fashion

20%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.1

8.9

Meets Requirements

Average: 9.3

9.1

Ease of Doing Business With

Average: 9.6

9.2

Ease of Setup

Average: 9.0

8.8

Quality of Support

Average: 9.4

8.9

Ease of Admin

Average: 9.2

8.6

[Expand/Collapse WebEngage](#)

#20

[![WebEngage](https://images.g2crowd.com/uploads/product/hd_favicon/037a48e05d1db50732f495775864004e/webengage.svg)](/products/webengage/reviews)

[WebEngage](/products/webengage/reviews "WebEngage")

67

[Expand/Collapse WebEngage](#)

Overall Satisfaction Score

67

Top Industries of Reviewers:

Education Management

30%

Financial Services

25%

Marketing and Advertising

24%

Apparel & Fashion

21%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.1

8.9

Meets Requirements

Average: 9.3

8.9

Ease of Doing Business With

Average: 9.6

9.1

Ease of Setup

Average: 9.0

8.7

Quality of Support

Average: 9.4

9.2

Ease of Admin

Average: 9.2

8.6