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The Top 20 Customer Data Platforms (CDP)

Check out this list of the top Customer Data Platforms (CDP) products based on user satisfaction. A product's satisfaction score is calculated by a proprietary algorithm that factors in real-user satisfaction ratings from review data. Software buyers can compare products according to their satisfaction scores to streamline the buying process and quickly identify the best products based on the experiences of their peers.

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G2 Satisfaction Score

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Insider One

100

Overall Satisfaction Score

100

Top Industries of Reviewers:

Retail

60%

Apparel & Fashion

22%

Marketing and Advertising

10%

Financial Services

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.6

Meets Requirements

Average: 9.4

9.6

Ease of Doing Business With

Average: 9.7

9.7

Ease of Setup

Average: 9.0

9.3

Quality of Support

Average: 9.6

9.7

Ease of Admin

Average: 9.3

9.5

ContactPigeon

Overall Satisfaction Score

Top Industries of Reviewers:

Apparel & Fashion

54%

Retail

21%

Marketing and Advertising

17%

Cosmetics

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.8

Meets Requirements

Average: 9.4

9.8

Ease of Doing Business With

Average: 9.7

9.9

Ease of Setup

Average: 9.0

9.6

Quality of Support

Average: 9.6

9.9

Ease of Admin

Average: 9.3

9.9

Dotdigital

Overall Satisfaction Score

Top Industries of Reviewers:

Retail

48%

Non-Profit Organization Management

23%

Marketing and Advertising

17%

Leisure, Travel & Tourism

12%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.2

Meets Requirements

Average: 9.4

9.1

Ease of Doing Business With

Average: 9.7

9.4

Ease of Setup

Average: 9.0

8.8

Quality of Support

Average: 9.6

9.6

Ease of Admin

Average: 9.3

9.3

Customer.io

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

35%

Financial Services

34%

Information Technology and Services

15%

Marketing and Advertising

15%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

8.7

Meets Requirements

Average: 9.4

9.1

Ease of Doing Business With

Average: 9.7

9.3

Ease of Setup

Average: 9.0

8.3

Quality of Support

Average: 9.6

9.0

Ease of Admin

Average: 9.3

8.9

Nvecta

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

65%

Computer Software

22%

Information Technology and Services

Accounting

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.4

Meets Requirements

Average: 9.4

9.6

Ease of Doing Business With

Average: 9.7

9.8

Ease of Setup

Average: 9.0

9.6

Quality of Support

Average: 9.6

9.4

Ease of Admin

Average: 9.3

9.8

GrowthLoop

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

34%

Sports

30%

Information Technology and Services

19%

Staffing and Recruiting

17%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.4

Meets Requirements

Average: 9.4

9.3

Ease of Doing Business With

Average: 9.7

9.9

Ease of Setup

Average: 9.0

9.5

Quality of Support

Average: 9.6

9.8

Ease of Admin

Average: 9.3

9.4

Swan AI

Overall Satisfaction Score

Top Industries of Reviewers:

Retail

80%

Consulting

13%

Information Technology and Services

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.8

Meets Requirements

Average: 9.4

9.9

Ease of Doing Business With

Average: 9.7

10.0

Ease of Setup

Average: 9.0

9.9

Quality of Support

Average: 9.6

9.9

Ease of Admin

Average: 9.3

9.7

eSputnik

Overall Satisfaction Score

Top Industries of Reviewers:

Information Technology and Services

50%

Architecture & Planning

17%

Computer Networking

17%

Computer Software

17%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.6

Meets Requirements

Average: 9.4

10.0

Ease of Doing Business With

Average: 9.7

10.0

Ease of Setup

Average: 9.0

10.0

Quality of Support

Average: 9.6

10.0

Ease of Admin

Average: 9.3

9.9

Planhat

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

57%

Information Technology and Services

27%

Marketing and Advertising

13%

E-Learning

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

8.2

Meets Requirements

Average: 9.4

8.7

Ease of Doing Business With

Average: 9.7

9.4

Ease of Setup

Average: 9.0

7.7

Quality of Support

Average: 9.6

9.3

Ease of Admin

Average: 9.3

8.1

#10

Salesforce Data 360 (formerly Data Cloud)

Overall Satisfaction Score

Top Industries of Reviewers:

Information Technology and Services

45%

Computer Software

24%

Financial Services

19%

Consulting

12%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

8.2

Meets Requirements

Average: 9.4

9.2

Ease of Doing Business With

Average: 9.7

9.5

Ease of Setup

Average: 9.0

7.8

Quality of Support

Average: 9.6

8.8

Ease of Admin

Average: 9.3

8.6

#11

Zeotap CDP

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

38%

Leisure, Travel & Tourism

23%

Consumer Goods

23%

Telecommunications

15%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.9

Meets Requirements

Average: 9.4

9.6

Ease of Doing Business With

Average: 9.7

9.9

Ease of Setup

Average: 9.0

9.9

Quality of Support

Average: 9.6

9.7

Ease of Admin

Average: 9.3

9.9

#12

Revotas

Overall Satisfaction Score

Top Industries of Reviewers:

Textiles

38%

Retail

23%

Internet

23%

Computer Software

15%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.4

Meets Requirements

Average: 9.4

9.6

Ease of Doing Business With

Average: 9.7

10.0

Ease of Setup

Average: 9.0

9.9

Quality of Support

Average: 9.6

10.0

Ease of Admin

Average: 9.3

9.9

#13

WebEngage

Overall Satisfaction Score

Top Industries of Reviewers:

Education Management

31%

Marketing and Advertising

24%

Financial Services

24%

Apparel & Fashion

21%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.0

Meets Requirements

Average: 9.4

9.0

Ease of Doing Business With

Average: 9.7

9.1

Ease of Setup

Average: 9.0

8.8

Quality of Support

Average: 9.6

9.1

Ease of Admin

Average: 9.3

8.9

#14

Bikky

Overall Satisfaction Score

Top Industries of Reviewers:

Restaurants

76%

Food & Beverages

14%

Marketing and Advertising

10%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.1

Meets Requirements

Average: 9.4

9.7

Ease of Doing Business With

Average: 9.7

10.0

Ease of Setup

Average: 9.0

9.6

Quality of Support

Average: 9.6

10.0

Ease of Admin

Average: 9.3

9.7

#15

Bloomreach

Overall Satisfaction Score

Top Industries of Reviewers:

Retail

46%

Apparel & Fashion

22%

Marketing and Advertising

18%

Financial Services

14%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

8.3

Meets Requirements

Average: 9.4

8.8

Ease of Doing Business With

Average: 9.7

9.0

Ease of Setup

Average: 9.0

7.9

Quality of Support

Average: 9.6

9.0

Ease of Admin

Average: 9.3

8.3

#16

Meiro

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

35%

Marketing and Advertising

29%

Consulting

19%

Information Technology and Services

16%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.3

Meets Requirements

Average: 9.4

9.4

Ease of Doing Business With

Average: 9.7

9.6

Ease of Setup

Average: 9.0

8.9

Quality of Support

Average: 9.6

9.5

Ease of Admin

Average: 9.3

8.8

#17

Custify

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

55%

Information Technology and Services

18%

Marketing and Advertising

16%

Higher Education

12%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.4

Meets Requirements

Average: 9.4

9.1

Ease of Doing Business With

Average: 9.7

9.9

Ease of Setup

Average: 9.0

9.3

Quality of Support

Average: 9.6

9.7

Ease of Admin

Average: 9.3

9.3

#18

D·engage

Overall Satisfaction Score

Top Industries of Reviewers:

Apparel & Fashion

31%

Retail

27%

Financial Services

27%

Banking

15%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.0

Meets Requirements

Average: 9.4

9.1

Ease of Doing Business With

Average: 9.7

9.3

Ease of Setup

Average: 9.0

8.8

Quality of Support

Average: 9.6

9.1

Ease of Admin

Average: 9.3

9.2

#19

CaliberMind

Overall Satisfaction Score

Top Industries of Reviewers:

Information Technology and Services

36%

Computer Software

36%

Financial Services

14%

Health, Wellness and Fitness

14%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.5

Meets Requirements

Average: 9.4

9.3

Ease of Doing Business With

Average: 9.7

10.0

Ease of Setup

Average: 9.0

8.4

Quality of Support

Average: 9.6

10.0

Ease of Admin

Average: 9.3

9.5

#20

CustomerLabs 1PD Ops Platform

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

40%

Health, Wellness and Fitness

20%

Apparel & Fashion

20%

Food & Beverages

20%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.2

Meets Requirements

Average: 9.4

9.5

Ease of Doing Business With

Average: 9.7

10.0

Ease of Setup

Average: 9.0

9.0

Quality of Support

Average: 9.6

9.8

Ease of Admin

Average: 9.3

8.7