Best Customer Data Platforms (CDP) with Multiple Devices Capabilities

Insider is the #1 AI-native Omnichannel Experience and Customer Engagement Platform – enabling marketing and customer experience teams to deliver a unique experience per person, from a single platform. With an integrated CDP that vertically integrates data and marketing application layers to fuel marketing automation and personalized customer journey orchestration across 12+ natively-supported channels, like WhatsApp, SMS, Email, Web, App, Site Search, and more. Insider helps marketers to efficiently collect, analyze, and predictively use first-party data in real time. As a result, brands accelerate growth, realize higher productivity, maximize marketing ROI, increase customer lifetime value, and create more valuable customer relationships. The market-leading martech platform is trusted by one-third of the Fortune Global 500 and half of the Dow Jones Global Titans 50. Insider powers omnichannel experiences and customer engagement for 1,500+ of the world’s best-loved brands across retail, automotive, travel, and telecommunications, including Nike, Samsung, L’Oreal, Unilever, Allianz, Walt Disney, ING Group, Toyota, Singapore Airlines, and GAP. Loved by customers and recognized by analysts, Insider is the only company in the space recognized as the #1 leader in all the areas marketing and CX teams care most about, including Cross-Channel Campaign Management, Personalization, and Customer Data Platforms, offering brands unrivaled product excellence within a single consolidated platform. Insider was named a leader in the Gartner Magic Quadrant for Personalization Engines 2023, the Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company was recently recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards and named the #5 Best Software Product with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2’s Spring’25 reports, Insider is also the #1 G2 Leader in 10 categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a 4.8/5.0 ranking for 32+ consecutive quarters. Today, Insider has more than 1,100 team members representing 51 nationalities across 28 countries worldwide. The company is woman-founded, and predominantly women-owned, with 70% of top executive roles, including the CEO, CMO, CHRO, and CFO, being held by women. With initiatives such as 100 Cities, 100 Projects, Young Engineers Club, shecodes and sheleads, Insider is committed to scaling its impact across its communities.

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies.

The Tealium Customer Data Hub (CDH) is a sophisticated customer data management solution designed to facilitate real-time connections among customer engagement data across an organization. By integrating data from various channels into a single, comprehensive view of the customer, the CDH empowers brands to make informed decisions and drive targeted actions based on insights derived from all available data sources. This unified approach enables organizations to create personalized customer experiences that resonate with their audience. The CDH is particularly beneficial for marketing teams, data analysts, and IT professionals who seek to harness customer data effectively. It serves as a central repository for customer information, allowing businesses to build actionable customer profiles that can be utilized across various marketing channels. This capability is essential for organizations looking to enhance customer engagement and improve overall marketing effectiveness. By leveraging the insights generated from the CDH, teams can tailor their strategies to meet the specific needs and preferences of their customers. Key features of the Tealium Customer Data Hub include tag management, an API Hub, a customer data platform with predictive insights, and a robust data management solution that incorporates embedded analytics for reporting and dashboarding. The tag management feature simplifies the process of managing and deploying marketing tags, ensuring that data collection is streamlined and efficient. The API Hub facilitates seamless integration with other tools and platforms, enhancing the overall functionality of the system. Additionally, the predictive insights offered by the customer data platform allow organizations to anticipate customer behavior and preferences, further refining their engagement strategies. One of the standout benefits of the CDH is its ability to ensure that all teams and tools operate from a unified set of customer data in real time. This real-time data access is crucial for organizations that require up-to-date information to make timely decisions. The CDH is designed to empower business users to leverage data for customer engagement while also providing technical resources with the capabilities needed for more complex data management tasks. This dual focus on usability and technical robustness makes the Tealium Customer Data Hub a versatile solution for organizations aiming to enhance their customer engagement efforts through data-driven insights.

Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalized engagement with existing customers. For two years running, Optimove has been positioned as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, recognized for its AI-driven decisioning, prescriptive insights, and proven ability to orchestrate thousands of personalized campaigns in real time across channels. AI-led marketing is a hallmark of Optimove’s visionary leadership. By embedding AI directly into its platform as early as 2012, Optimove paved the way for today’s Positionless Marketing standard. For more information, visit Optimove.com.

D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you get the power to: •Learn: with a full view of buyers and customers, better understand their behavior, their journeys, and when they're likely to buy •Target: With AI-driven insights, prioritize the audiences most likely to buy - or customers at risk of leaving •Engage: Turn on and run personalized, data-backed campaigns in the channels where your buyers and customers are most likely to respond •Win: Uncover all of the points in your buyers' journeys where they're likely to engage to help your team reach them at the right times - and get through the door first

We help eCommerce businesses grow sales through deep customer understanding and seamless multi-channel interactions. Our approach collects real-time data on transactions, preferences, and website behavior, stored and managed in our Customer Data Platform. This data powers our Omnichannel Marketing Automation and AI-driven personalization. Our platform, co-developed with e-commerce marketers, introduces innovative tools like zero-party data collection, AI email design, and flexible workflows to address e-commerce challenges. Trusted by global brands like Adidas, Converse, and Crocs, we consistently deliver a 5-10x conversion boost and 40% annual growth, recognized by G2 for excellence. Think of us as an extension of your marketing team, always focused on delivering value, starting with a custom Growth Plan tailored to your business. More information: www.salesmanago.com

Treasure Data is a comprehensive enterprise customer data platform (CDP) solution designed to assist organizations in harnessing the full potential of their customer data. By integrating both batch and real-time data, Treasure Data enables businesses to create personalized customer experiences that drive revenue growth, reduce operational costs, and mitigate risks associated with data privacy, compliance, and security. Targeted primarily at large enterprises, such as Fortune 500 and Global 2000 companies, Treasure Data serves a diverse range of customer-centric teams, including marketing, sales, and customer service. These teams rely on the platform to transform vast amounts of customer data into actionable insights, allowing them to tailor their strategies and interactions based on individual customer preferences and behaviors. This capability is particularly crucial in today’s competitive landscape, where delivering personalized experiences can significantly enhance customer loyalty and conversion rates. Key features of Treasure Data include its ability to unify data from multiple sources, providing a single view of the customer. This integration facilitates advanced analytics and reporting, enabling teams to make data-driven decisions. The platform also supports real-time data processing, allowing organizations to respond swiftly to customer interactions and market changes. Additionally, its robust privacy and compliance features ensure that businesses can manage customer data responsibly, adhering to regulations while fostering trust with their audience. Treasure Data stands out in the CDP market by combining the strengths of batch and real-time data processing, which allows for a more comprehensive understanding of customer journeys. This unique approach not only enhances personalization but also optimizes marketing spend across various channels. By leveraging artificial intelligence, the platform empowers organizations to predict customer behavior and automate engagement strategies, ultimately leading to improved conversion rates and a higher return on investment. Overall, Treasure Data equips organizations with the tools necessary to turn customer data into their most valuable asset. By providing a seamless integration of data sources and advanced analytics capabilities, it enables businesses to create meaningful customer experiences that drive growth and foster long-term relationships.

Twilio Segment is the world’s leading Customer Data Platform (CDP). Our platform provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Thousands of companies, including Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences. For more information, visit https://segment.com.

Listrak is the person-first marketing automation platform built to help retailers and ecommerce brands deliver hyper-personalized customer experiences at scale. By seamlessly integrating data, identity, and cross-channel messaging, Listrak empowers marketers to unify the customer journey and activate real-time engagement strategies that drive measurable growth and revenue. Designed for enterprise-level businesses across verticals like fashion, beauty, sporting goods, and more, Listrak goes beyond traditional marketing tools. It offers a truly unified platform that eliminates silos between channels—email, SMS, push notifications, and web—giving marketers full control over how, when, and where they connect with customers. With Listrak, brands can segment audiences with precision, personalize messaging based on predictive insights, and orchestrate campaigns that resonate deeply with individual customer needs. At the heart of Listrak’s platform is Listrak Intelligence, a suite of AI-powered capabilities including identity resolution, predictive segmentation, and recommendation engines. These tools enable marketers to anticipate customer behavior, tailor experiences in real time, and increase conversions while improving retention. Whether reactivating lapsed contacts or nurturing long-term loyalty, Listrak’s lifecycle marketing capabilities ensure brands stay connected with their customers beyond the first purchase. Listrak also stands out for its strategic partnership model. More than just a technology provider, Listrak offers hands-on guidance from retail experts who work as an extension of your team. From compliance support to campaign optimization, this collaborative approach helps brands navigate complexity and maximize impact. Efficiency is another core advantage. With an intuitive user interface, pre-built automation workflows, and real-time analytics, Listrak enables marketers to execute faster, make smarter decisions, and scale seamlessly. Its enterprise-grade infrastructure ensures reliability, security, and scalability—delivering billions of messages across channels with confidence. Ultimately, Listrak is built for marketers who demand results. Every feature is designed to increase engagement, reduce churn, and accelerate profitability. By turning insights into action and delivering deeply personalized experiences, Listrak helps brands build stronger customer relationships and achieve lasting business success.

Kizen helps enterprise leaders empower their teams with unprecedented autonomy, efficiency, and agility. Integrate with your current tech stack or power all of your data, sales, marketing, HR, and operations initiatives using Kizen as the heart of your enterprise. SKYROCKET SALES PRODUCTIVITY & PREDICTABILITY. Close more deals faster with suggested next best actions, predictive forecasts, and low performance alerts. AI-DRIVEN, AUTO-DEPLOYED 1-TO-1 JOURNEYS. Hyper-automated customer journeys that learn from every data point in your business. IDENTIFY & HIRE STAR TALENT AT WARP SPEED. AI-assisted HR administration to hire quickly, automate & adapt workflows, and retain your MVPs. AI-ACCELERATED IT SUPPORT, DATA OPS, & APP CREATION. Unified, centralized data plus a no-code interface allow you to launch in hours what used to take weeks. MAXIMIZE EXPERIENCES & EFFICIENCY USING AUTOMATION. Streamline workflows and manage, automate, & support initiatives in real-time using a single, no-code application.

Blueshift's Intelligent Customer Engagement platform is a sophisticated software solution designed to assist B2C marketers in unifying customer data and automating personalized campaigns across a variety of channels. This platform is specifically tailored for marketing teams that aim to leverage large volumes of data to enhance customer engagement. It effectively addresses critical use cases such as improving customer retention, increasing customer lifetime value, and driving revenue growth through the implementation of one-to-one personalization at scale. The platform is particularly beneficial for organizations facing challenges related to fragmented data, disconnected tools, and the complexities of delivering a consistent customer experience throughout the customer journey. By integrating three primary components—a customer data platform (CDP), an artificial intelligence engine, and a multi-channel marketing hub—Blueshift provides marketers with a comprehensive view of their customers. This integrated approach enables users to create and manage campaigns seamlessly, eliminating the need to navigate between disparate point solutions. One of the standout features of Blueshift is its unified customer data platform. A built-in CDP consolidates streaming, event, and static data from various online and offline sources, generating detailed and actionable customer profiles. These profiles facilitate advanced audience segmentation, allowing marketers to target specific groups with tailored messaging. Additionally, the platform's AI-Powered Decisioning capabilities utilize patented artificial intelligence to analyze data and deliver predictive insights. This includes identifying customer segments likely to engage, recommending relevant products or content, and optimizing the timing and channels for communications. Moreover, Blueshift excels in cross-channel campaign orchestration, enabling marketers to design, automate, and manage campaigns across multiple channels, including email, SMS, push notifications, and websites. This feature ensures that customers receive a cohesive and seamless experience as they interact with a brand, regardless of the channel or device used. The platform also boasts extensive integrations, providing a library of pre-built connections with popular data warehouses, e-commerce platforms, analytics tools, and other marketing technologies. This capability streamlines the integration process, enabling organizations to incorporate Blueshift into their existing tech stack easily. By offering a unified system that combines data, intelligence, and execution, Blueshift empowers marketers to craft more relevant and timely customer experiences. The platform is designed to be user-friendly, enabling marketing teams to launch sophisticated campaigns and effectively measure their business impact without requiring specialized technical skills. This comprehensive approach positions Blueshift as a valuable tool for marketers aiming to enhance their customer engagement strategies.

Zeta Global is a leading AI-powered marketing cloud that helps brands acquire, grow, and retain customers with greater efficiency. Headquartered in New York City and publicly traded (NYSE: ZETA), Zeta serves enterprises worldwide, delivering personalized marketing at scale. Our platform brings together identity, intelligence, and activation into a single solution enriched by one of the industry’s largest proprietary data sets. Zeta’s software supports English, French, and Spanish, ensuring global accessibility for marketers. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP+, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (750M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth.

Simon AI helps marketing teams achieve 1:1 personalization. Simon AI combines a composable CDP with agentic AI, allowing marketers to set goals like reducing churn or increasing repeat purchases, and AI handles the rest. It uncovers hidden signals, activates 100x more data, and automates execution across channels, enabling small teams to perform like large ones. Brands like ASOS and SeatGeek trust Simon for faster launches, scalable personalization, and revenue growth.

Lytics is a premier customer data platform for Google Cloud customers and 100% Google Cloud-native CDP. Lytics CDP offers a composable and modern architecture that fits with and accelerates your cloud data strategy. Integrated with existing cloud data warehouses, Lytics helps companies build a unified first-party data foundation, resolving identities to construct and maintain comprehensive profiles that are compliant, extensible, and accessible. Lytics connects to a robust ecosystem for third-party enrichment and activation using reverse ETL, generative AI, and the most comprehensive set of real-time connections into DSPs and action systems in the industry. Lytics unique approach enables brands to work without silos from a reliable source of truth, reimagining how they leverage their own customer data to increase customer engagement and boost ROI, empowering business users with the insights and tools they need to drive action while enabling compliance with global consumer data residency and privacy regulations.

Acquia Marketing Cloud seamlessly integrates with any third-party system and enables easy configuration of any business criteria directly into the platform. Built to be leveraged by all teams who need access to customer data, Acquia Marketing Cloud supports the business across domains, brands, geographies, and websites. Increase marketing agility while future-proofing your business for whatever comes next. Gain flexibility to meet consumers’ changing needs while increasing inter-departmental efficiencies.