Besides being able to create dynamic target groups, track key CRM metrics seamlessly, and use tools like Optibot to help optimize our campaigns, my favorite part of Optimove is our Customer Success Team Lead. Any time we have questions or run into issues, he’s always readily available to assist. The product offers a lot of features, more than could be mastered in a short training session, so having a dedicated lead who supports us with day-to-day challenges is both comforting and greatly appreciated. Review collected by and hosted on G2.com.

I don’t like that there’s no “proof” view for push notifications, or that I can’t make campaign copies and move them between different products or brands. I also wish the batch data process were a lot cleaner. We often run into issues with daily data loads that prevent certain campaigns from sending, which forces me to use the “always send” option most of the time. Review collected by and hosted on G2.com.

I have been using Optimove’s services daily for a while now, and I’m impressed with what they offer. Optimove stands out in the customer engagement space with its robust data-driven marketing solutions. The standout feature for me is the platform’s ability to segment audiences effectively and provide personalized marketing campaigns. The predictive analytics are exceptional, allowing businesses to anticipate customer behavior and tailor their strategies accordingly. Our account manager is always available to help and answer any question we have. Review collected by and hosted on G2.com.

One minor drawback is the initial learning curve for new users. While the platform is user-friendly overall, the depth of features can be overwhelming at first. A more comprehensive onboarding process would be beneficial for new users to fully leverage the platform’s capabilities. Review collected by and hosted on G2.com.

Before using Optimove, our tasks required hours of manual work, with a huge margin for error — and, needless to say, errors did happen. Optimove changed everything. It’s intuitive, streamlined our processes, and even provided solutions to problems we didn’t know existed. It has saved us time, improved accuracy, and made our work far more efficient and is now a part of our daily routine.

And of course, a big shout-out to Harry — a true Optimove wizard with limitless patience and support — for guiding us through the journey of unlocking our potential through Optimove. Review collected by and hosted on G2.com.

So far, there’s very little I dislike about Optimove. Given how intuitive it is in most areas, I expected it to include certain features — for example, a “between” attribute when building streams. That said, there are effective workarounds, and I know the team is already working on introducing this functionality. It’s a great way to show clients that Optimove is constantly improving and elevating the user experience. Review collected by and hosted on G2.com.

What I like the most about Optimove is its ability to centralize all customer data and automate personalized marketing campaigns across multiple channels. It helps create targeted and data-driven customer journeys, which improves retention and engagement efficiently. Review collected by and hosted on G2.com.

What I don’t like about Optimove is that the platform can be quite complex to set up and manage at first. It requires time to understand how all the triggers, segments, and campaigns connect. Also, some processes, like data uploads or integrations with external tools, can be slower or require technical support. Review collected by and hosted on G2.com.

I've been thoroughly impressed with Optimove. The platform is powerful, yet incredibly user-friendly, which has made our daily operations significantly more efficient.

One of the standout features is the user interface for creating communications templates. It's truly friendly and intuitive, allowing our team to build and launch comms quickly without a steep learning curve. The drag-and-drop functionality and clear design make it easy to bring creative ideas to life.

The data analysis dashboard is another key highlight. It provides a clear, comprehensive overview of our data, which is essential for making informed decisions. The insights are presented in a way that's easy to understand, helping us quickly identify trends and optimize our campaigns.

Finally, the customer support has been excellent. Their team is not only knowledgeable but also incredibly timely in their responses. Knowing we can rely on their prompt assistance if we ever have a question has given us great peace of mind.

Overall, Optimove has been a fantastic partner for our marketing efforts. Review collected by and hosted on G2.com.

While the platform excels in its current form, a potential area for future improvement would be offering more customized software versions tailored to specific company needs. This would allow businesses with unique or highly specialized requirements to fully leverage Optimove's power in a way that aligns perfectly with their operational workflows. Review collected by and hosted on G2.com.

Since I started using Optimove, my experience has been very positive. What I like most about this platform is its ability to automate and personalize campaigns, allowing us to reach our customers more effectively and with less effort. The interface is quite user-friendly and accessible, even for those of us who aren't tech-savvy, which makes it much easier to use in our daily work. Review collected by and hosted on G2.com.

One of my least favorite aspects, although not a major one, is that at first it can be a bit overwhelming to understand all the features and settings. However, the technical support and online community make learning how to use the software much easier. Review collected by and hosted on G2.com.

Optimove is an industry leader for the online gaming business. If you're looking for an all-in-one CRM and CDP platform centered around a gaming business, there are no better options right now than Optimove. Review collected by and hosted on G2.com.

Optimove can be a burden on the team to implement, but once implemented it runs on its own, essentially. The Support team is very solid, but it is something I would recommend mapping out a long-term plan to integrate. Review collected by and hosted on G2.com.

What I like the most about Optimove is that everything we need is centralized in one platform (segmentation, advance targeting options, execution, analytics, etc.). It gives me and my team autonomy to execute campaigns end-to-end without relying on anyone else which is invaluable advantage, and a major driver of our efficiency and success. And we can easily evaluate and fine-tune our campaigns to keep improving results Review collected by and hosted on G2.com.

As a customer with several years of extensive usage of Optimove, I can't really think of anything as they really give their best to respond to all of our requests Review collected by and hosted on G2.com.

Its predictive analytics and segmentation make it easy to tailor campaigns for different stages of the customer lifecycle. The platform’s automation and multichannel capabilities allow us to nurture, retain, and re-engage B2C customers effectively, increasing loyalty and lifetime value. Review collected by and hosted on G2.com.

While the platform is powerful, the customer support can sometimes be slow to respond or require multiple follow-ups for complex issues. Review collected by and hosted on G2.com.

Leaving aside the great capabilities and freedom the tool provides, the people working for Optimove are true professionals and always eager to go the extra mile whilst thinking of ingenious solutions to cover any request the customer might have. Review collected by and hosted on G2.com.

Due to the type of integration we have, additions or possible fixes require lots of effort from both us and Optimove. Review collected by and hosted on G2.com.