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Best Customer Data Platforms (CDP) with Marketing Metrics Capabilities

Benefits of Customer Data Platforms (CDP) with Marketing Metrics capabilities include: Provides analysis of marketing program ROI and efficiency.
Below are the top-rated Customer Data Platforms (CDP) with Marketing Metrics capabilities, as verified by G2’s Research team. Real users have identified Marketing Metrics as an important function of Customer Data Platforms (CDP). Compare different products that offer this feature so you can decide which is best for your business needs.
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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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17 Listings in Customer Data Platform (CDP) Available
(1,319)4.8 out of 5
Optimized for quick response
1st Easiest To Use in Customer Data Platform (CDP) software
View top Consulting Services for Insider One
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core a

    Users
    • Digital Marketing Specialist
    • Marketing Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 46% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Insider One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    275
    Customer Engagement
    271
    Personalization
    229
    Engagement
    227
    Automation
    200
    Cons
    Learning Curve
    102
    Time-Consuming
    45
    Difficult Learning
    42
    Poor Customer Support
    42
    Integration Issues
    39
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Insider One features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.0
    9.4
    Predictive Modeling
    Average: 8.0
    9.5
    Data Enrichment
    Average: 8.6
    9.5
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Global
    Twitter
    @insiderone
    1 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,525 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core a

Users
  • Digital Marketing Specialist
  • Marketing Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 46% Mid-Market
  • 28% Small-Business
Insider One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
275
Customer Engagement
271
Personalization
229
Engagement
227
Automation
200
Cons
Learning Curve
102
Time-Consuming
45
Difficult Learning
42
Poor Customer Support
42
Integration Issues
39
Insider One features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.0
9.4
Predictive Modeling
Average: 8.0
9.5
Data Enrichment
Average: 8.6
9.5
Expandability
Average: 8.6
Seller Details
Company Website
Year Founded
2012
HQ Location
Global
Twitter
@insiderone
1 Twitter followers
LinkedIn® Page
www.linkedin.com
1,525 employees on LinkedIn®
(739)4.6 out of 5
Optimized for quick response
14th Easiest To Use in Customer Data Platform (CDP) software
View top Consulting Services for Bloomreach
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From reta

    Users
    • CRM Manager
    • Marketing Manager
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 49% Mid-Market
    • 28% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Bloomreach is a platform that turns anonymous visitor data into real-time personas, provides personalized product recommendations, and integrates customer data for targeted communications across various channels.
    • Reviewers like Bloomreach's intuitive interface, ease of use, and its ability to provide a holistic overview of a customer, with features such as segmentation and user pattern recognition, and the support from the tech team.
    • Reviewers experienced a steep learning curve, especially for advanced features, and found the initial setup and configuration segments complex, requiring a deep understanding of the site's internal data structure.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Bloomreach Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    114
    Features
    104
    Helpful
    96
    Customer Support
    91
    Customer Engagement
    77
    Cons
    Learning Curve
    93
    Learning Difficulty
    62
    Missing Features
    57
    Limited Features
    55
    Difficult Learning
    52
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Bloomreach features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    7.8
    Predictive Modeling
    Average: 8.0
    8.6
    Data Enrichment
    Average: 8.6
    8.7
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2009
    HQ Location
    Mountain View, CA
    Twitter
    @bloomreach_tm
    10,417 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,124 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From reta

Users
  • CRM Manager
  • Marketing Manager
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 49% Mid-Market
  • 28% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Bloomreach is a platform that turns anonymous visitor data into real-time personas, provides personalized product recommendations, and integrates customer data for targeted communications across various channels.
  • Reviewers like Bloomreach's intuitive interface, ease of use, and its ability to provide a holistic overview of a customer, with features such as segmentation and user pattern recognition, and the support from the tech team.
  • Reviewers experienced a steep learning curve, especially for advanced features, and found the initial setup and configuration segments complex, requiring a deep understanding of the site's internal data structure.
Bloomreach Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
114
Features
104
Helpful
96
Customer Support
91
Customer Engagement
77
Cons
Learning Curve
93
Learning Difficulty
62
Missing Features
57
Limited Features
55
Difficult Learning
52
Bloomreach features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
7.8
Predictive Modeling
Average: 8.0
8.6
Data Enrichment
Average: 8.6
8.7
Expandability
Average: 8.6
Seller Details
Company Website
Year Founded
2009
HQ Location
Mountain View, CA
Twitter
@bloomreach_tm
10,417 Twitter followers
LinkedIn® Page
www.linkedin.com
1,124 employees on LinkedIn®
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Tealium Customer Data Hub (CDH) is a sophisticated customer data management solution designed to facilitate real-time connections among customer engagement data across an organization. By integrat

    Users
    • Web Analyst
    Industries
    • Retail
    • Financial Services
    Market Segment
    • 49% Enterprise
    • 29% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Tealium Customer Data Hub is a platform that unifies customer data from multiple sources in real time, enabling segmentation and data activation across various tools.
    • Reviewers frequently mention the platform's extensive integration capabilities, real-time data processing, and flexibility in building customer profiles as standout features.
    • Users experienced a steep learning curve, complexity in initial setup, and occasional performance issues when handling large volumes of data.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Tealium Customer Data Hub Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    50
    Data Management
    46
    Integrations
    45
    Easy Integration
    41
    Real-Time Processing
    39
    Cons
    Learning Curve
    52
    Difficult Learning
    37
    Complexity
    31
    Difficult Setup
    26
    Learning Difficulty
    24
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Tealium Customer Data Hub features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
    7.0
    Predictive Modeling
    Average: 8.0
    8.3
    Data Enrichment
    Average: 8.6
    8.6
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Tealium
    Company Website
    Year Founded
    2011
    HQ Location
    San Diego, CA
    Twitter
    @tealium
    4,745 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    579 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Tealium Customer Data Hub (CDH) is a sophisticated customer data management solution designed to facilitate real-time connections among customer engagement data across an organization. By integrat

Users
  • Web Analyst
Industries
  • Retail
  • Financial Services
Market Segment
  • 49% Enterprise
  • 29% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Tealium Customer Data Hub is a platform that unifies customer data from multiple sources in real time, enabling segmentation and data activation across various tools.
  • Reviewers frequently mention the platform's extensive integration capabilities, real-time data processing, and flexibility in building customer profiles as standout features.
  • Users experienced a steep learning curve, complexity in initial setup, and occasional performance issues when handling large volumes of data.
Tealium Customer Data Hub Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
50
Data Management
46
Integrations
45
Easy Integration
41
Real-Time Processing
39
Cons
Learning Curve
52
Difficult Learning
37
Complexity
31
Difficult Setup
26
Learning Difficulty
24
Tealium Customer Data Hub features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
7.0
Predictive Modeling
Average: 8.0
8.3
Data Enrichment
Average: 8.6
8.6
Expandability
Average: 8.6
Seller Details
Seller
Tealium
Company Website
Year Founded
2011
HQ Location
San Diego, CA
Twitter
@tealium
4,745 Twitter followers
LinkedIn® Page
www.linkedin.com
579 employees on LinkedIn®
(235)4.6 out of 5
Optimized for quick response
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. P

    Users
    • CRM Manager
    • CRM Specialist
    Industries
    • Gambling & Casinos
    • Marketing and Advertising
    Market Segment
    • 51% Mid-Market
    • 31% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Optimove Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    57
    Customer Support
    53
    Analytics
    41
    Helpful
    41
    Segmentation
    35
    Cons
    Learning Curve
    18
    Slow Performance
    16
    Campaign Issues
    13
    Missing Features
    13
    Slow Loading
    12
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Optimove features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    8.7
    Predictive Modeling
    Average: 8.0
    8.5
    Data Enrichment
    Average: 8.6
    8.5
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Optimove
    Company Website
    Year Founded
    2012
    HQ Location
    New York
    Twitter
    @Optimove
    5,494 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    586 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. P

Users
  • CRM Manager
  • CRM Specialist
Industries
  • Gambling & Casinos
  • Marketing and Advertising
Market Segment
  • 51% Mid-Market
  • 31% Small-Business
Optimove Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
57
Customer Support
53
Analytics
41
Helpful
41
Segmentation
35
Cons
Learning Curve
18
Slow Performance
16
Campaign Issues
13
Missing Features
13
Slow Loading
12
Optimove features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
8.7
Predictive Modeling
Average: 8.0
8.5
Data Enrichment
Average: 8.6
8.5
Expandability
Average: 8.6
Seller Details
Seller
Optimove
Company Website
Year Founded
2012
HQ Location
New York
Twitter
@Optimove
5,494 Twitter followers
LinkedIn® Page
www.linkedin.com
586 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you ge

    Users
    No information available
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 41% Mid-Market
    • 32% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • D&B Rev.Up ABX Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    9
    Insights
    9
    Data Accuracy
    8
    Effective
    8
    Efficiency
    8
    Cons
    Expensive
    5
    Learning Curve
    5
    Complexity
    3
    Integration Issues
    3
    Limitations
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • D&B Rev.Up ABX features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.0
    8.3
    Predictive Modeling
    Average: 8.0
    9.4
    Data Enrichment
    Average: 8.6
    8.9
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    HQ Location
    Short Hills, NJ
    Twitter
    @DunBradstreet
    22,695 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    5,919 employees on LinkedIn®
    Ownership
    NYSE: DNB
    Total Revenue (USD mm)
    $1,738
Product Description
How are these determined?Information
This description is provided by the seller.

D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you ge

Users
No information available
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 41% Mid-Market
  • 32% Small-Business
D&B Rev.Up ABX Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
9
Insights
9
Data Accuracy
8
Effective
8
Efficiency
8
Cons
Expensive
5
Learning Curve
5
Complexity
3
Integration Issues
3
Limitations
3
D&B Rev.Up ABX features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.0
8.3
Predictive Modeling
Average: 8.0
9.4
Data Enrichment
Average: 8.6
8.9
Expandability
Average: 8.6
Seller Details
HQ Location
Short Hills, NJ
Twitter
@DunBradstreet
22,695 Twitter followers
LinkedIn® Page
www.linkedin.com
5,919 employees on LinkedIn®
Ownership
NYSE: DNB
Total Revenue (USD mm)
$1,738
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    We’re a European SaaS company helping mid-market eCommerce businesses grow sales through deep customer understanding and seamless omnichannel interactions. Our AI Customer Engagement Platform collects

    Users
    • Marketing Automation Specialist
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 57% Small-Business
    • 35% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • SALESmanago Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    19
    Features
    19
    Helpful
    16
    Automation
    15
    Automation Efficiency
    15
    Cons
    Learning Curve
    10
    Not Intuitive
    8
    Complex Usability
    7
    Complexity
    6
    Complex Usage
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • SALESmanago features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
    8.2
    Predictive Modeling
    Average: 8.0
    8.4
    Data Enrichment
    Average: 8.6
    8.6
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2011
    HQ Location
    Krakow
    Twitter
    @SALESmanago
    3,685 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    346 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

We’re a European SaaS company helping mid-market eCommerce businesses grow sales through deep customer understanding and seamless omnichannel interactions. Our AI Customer Engagement Platform collects

Users
  • Marketing Automation Specialist
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 57% Small-Business
  • 35% Mid-Market
SALESmanago Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
19
Features
19
Helpful
16
Automation
15
Automation Efficiency
15
Cons
Learning Curve
10
Not Intuitive
8
Complex Usability
7
Complexity
6
Complex Usage
5
SALESmanago features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
8.2
Predictive Modeling
Average: 8.0
8.4
Data Enrichment
Average: 8.6
8.6
Expandability
Average: 8.6
Seller Details
Year Founded
2011
HQ Location
Krakow
Twitter
@SALESmanago
3,685 Twitter followers
LinkedIn® Page
www.linkedin.com
346 employees on LinkedIn®
(184)4.5 out of 5
Optimized for quick response
View top Consulting Services for CaliberMind
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CaliberMind is the GTM Intelligence and Multi-Touch Attribution platform for enterprise marketers seeking to make data-driven decisions. The platform solves the critical challenge of fragmented an

    Users
    • Account Executive
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 49% Mid-Market
    • 45% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • CaliberMind is a marketing intelligence platform that helps standardize attribution reporting, track campaign performance, and analyze customer engagement.
    • Users frequently mention the platform's ability to provide a clear view of campaign metrics, the quality of data, and the responsive and helpful support team.
    • Reviewers experienced complexity in building dashboards, outdated help articles, and initial complexity in understanding the platform, along with occasional inaccuracies in the data provided.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • CaliberMind Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    49
    Attribution Accuracy
    43
    Insights
    43
    Helpful
    42
    Customer Support
    39
    Cons
    Learning Curve
    43
    Steep Learning Curve
    20
    Complexity
    18
    Not Intuitive
    17
    Limitations
    16
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • CaliberMind features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.0
    7.9
    Predictive Modeling
    Average: 8.0
    8.7
    Data Enrichment
    Average: 8.6
    8.8
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2016
    HQ Location
    Boulder, CO
    Twitter
    @calibermind
    666 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    33 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CaliberMind is the GTM Intelligence and Multi-Touch Attribution platform for enterprise marketers seeking to make data-driven decisions. The platform solves the critical challenge of fragmented an

Users
  • Account Executive
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 49% Mid-Market
  • 45% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • CaliberMind is a marketing intelligence platform that helps standardize attribution reporting, track campaign performance, and analyze customer engagement.
  • Users frequently mention the platform's ability to provide a clear view of campaign metrics, the quality of data, and the responsive and helpful support team.
  • Reviewers experienced complexity in building dashboards, outdated help articles, and initial complexity in understanding the platform, along with occasional inaccuracies in the data provided.
CaliberMind Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
49
Attribution Accuracy
43
Insights
43
Helpful
42
Customer Support
39
Cons
Learning Curve
43
Steep Learning Curve
20
Complexity
18
Not Intuitive
17
Limitations
16
CaliberMind features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
7.9
Predictive Modeling
Average: 8.0
8.7
Data Enrichment
Average: 8.6
8.8
Expandability
Average: 8.6
Seller Details
Company Website
Year Founded
2016
HQ Location
Boulder, CO
Twitter
@calibermind
666 Twitter followers
LinkedIn® Page
www.linkedin.com
33 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Treasure Data is a comprehensive enterprise customer data platform (CDP) solution designed to assist organizations in harnessing the full potential of their customer data. By integrating both batch an

    Users
    • Data Engineer
    Industries
    • Marketing and Advertising
    • Food & Beverages
    Market Segment
    • 40% Enterprise
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Treasure Data Customer Data Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    9
    Customer Support
    7
    Easy Integration
    7
    Integrations
    6
    Audience Activation
    5
    Cons
    Technical Expertise Required
    5
    Poor Support Services
    4
    Expensive
    3
    Delays
    2
    Difficult Learning
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Treasure Data Customer Data Platform features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    7.8
    Predictive Modeling
    Average: 8.0
    8.3
    Data Enrichment
    Average: 8.6
    8.7
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2011
    HQ Location
    Mountain View, CA
    Twitter
    @treasuredata
    7,920 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    507 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Treasure Data is a comprehensive enterprise customer data platform (CDP) solution designed to assist organizations in harnessing the full potential of their customer data. By integrating both batch an

Users
  • Data Engineer
Industries
  • Marketing and Advertising
  • Food & Beverages
Market Segment
  • 40% Enterprise
  • 36% Mid-Market
Treasure Data Customer Data Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
9
Customer Support
7
Easy Integration
7
Integrations
6
Audience Activation
5
Cons
Technical Expertise Required
5
Poor Support Services
4
Expensive
3
Delays
2
Difficult Learning
2
Treasure Data Customer Data Platform features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
7.8
Predictive Modeling
Average: 8.0
8.3
Data Enrichment
Average: 8.6
8.7
Expandability
Average: 8.6
Seller Details
Company Website
Year Founded
2011
HQ Location
Mountain View, CA
Twitter
@treasuredata
7,920 Twitter followers
LinkedIn® Page
www.linkedin.com
507 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Twilio Segment is the world’s leading Customer Data Platform (CDP). Our platform provides companies with the data foundation that they need to put their customers at the heart of every decision. Using

    Users
    • Product Manager
    • Software Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 47% Mid-Market
    • 42% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Twilio Segment Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    5
    Easy Integration
    5
    Easy Integrations
    5
    Integration Capabilities
    5
    Integrations
    4
    Cons
    Expensive
    5
    Pricing Issues
    3
    Learning Curve
    2
    Poor Customer Support
    2
    Poor Interface Design
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Twilio Segment features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
    6.9
    Predictive Modeling
    Average: 8.0
    8.5
    Data Enrichment
    Average: 8.6
    8.7
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Twilio
    Year Founded
    2008
    HQ Location
    San Francisco, CA
    Twitter
    @twilio
    81,559 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    6,627 employees on LinkedIn®
    Ownership
    NYSE: TWLO
Product Description
How are these determined?Information
This description is provided by the seller.

Twilio Segment is the world’s leading Customer Data Platform (CDP). Our platform provides companies with the data foundation that they need to put their customers at the heart of every decision. Using

Users
  • Product Manager
  • Software Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 47% Mid-Market
  • 42% Small-Business
Twilio Segment Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
5
Easy Integration
5
Easy Integrations
5
Integration Capabilities
5
Integrations
4
Cons
Expensive
5
Pricing Issues
3
Learning Curve
2
Poor Customer Support
2
Poor Interface Design
2
Twilio Segment features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
6.9
Predictive Modeling
Average: 8.0
8.5
Data Enrichment
Average: 8.6
8.7
Expandability
Average: 8.6
Seller Details
Seller
Twilio
Year Founded
2008
HQ Location
San Francisco, CA
Twitter
@twilio
81,559 Twitter followers
LinkedIn® Page
www.linkedin.com
6,627 employees on LinkedIn®
Ownership
NYSE: TWLO
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Kizen helps enterprise leaders empower their teams with unprecedented autonomy, efficiency, and agility. Integrate with your current tech stack or power all of your data, sales, marketing, HR, and ope

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 61% Small-Business
    • 27% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Kizen Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Account Management
    1
    Analytics Tools
    1
    Automation
    1
    Automation Efficiency
    1
    Automation Features
    1
    Cons
    Implementation Challenges
    1
    Integration Difficulties
    1
    Integration Issues
    1
    Limited Integrations
    1
    Workflow Issues
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Kizen features and usability ratings that predict user satisfaction
    9.9
    Has the product been a good partner in doing business?
    Average: 9.0
    7.2
    Predictive Modeling
    Average: 8.0
    6.3
    Data Enrichment
    Average: 8.6
    7.5
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    KIZEN
    Year Founded
    2018
    HQ Location
    Austin, Texas
    LinkedIn® Page
    www.linkedin.com
    86 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Kizen helps enterprise leaders empower their teams with unprecedented autonomy, efficiency, and agility. Integrate with your current tech stack or power all of your data, sales, marketing, HR, and ope

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 61% Small-Business
  • 27% Mid-Market
Kizen Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Account Management
1
Analytics Tools
1
Automation
1
Automation Efficiency
1
Automation Features
1
Cons
Implementation Challenges
1
Integration Difficulties
1
Integration Issues
1
Limited Integrations
1
Workflow Issues
1
Kizen features and usability ratings that predict user satisfaction
9.9
Has the product been a good partner in doing business?
Average: 9.0
7.2
Predictive Modeling
Average: 8.0
6.3
Data Enrichment
Average: 8.6
7.5
Expandability
Average: 8.6
Seller Details
Seller
KIZEN
Year Founded
2018
HQ Location
Austin, Texas
LinkedIn® Page
www.linkedin.com
86 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Listrak is the person-first marketing automation platform built to help retailers and ecommerce brands deliver hyper-personalized customer experiences at scale. By seamlessly integrating data, identit

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Retail
    • Consumer Goods
    Market Segment
    • 56% Mid-Market
    • 33% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Listrak Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    29
    Helpful
    21
    Ease of Use
    16
    Automation Efficiency
    14
    Customer Engagement
    12
    Cons
    Learning Curve
    13
    Not Intuitive
    10
    Navigation Difficulty
    8
    Difficult Navigation
    7
    Slow Performance
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Listrak features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.0
    7.1
    Predictive Modeling
    Average: 8.0
    7.7
    Data Enrichment
    Average: 8.6
    7.9
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Listrak
    Company Website
    Year Founded
    1999
    HQ Location
    Lititz, PA
    Twitter
    @Listrak
    3,188 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    262 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Listrak is the person-first marketing automation platform built to help retailers and ecommerce brands deliver hyper-personalized customer experiences at scale. By seamlessly integrating data, identit

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Retail
  • Consumer Goods
Market Segment
  • 56% Mid-Market
  • 33% Small-Business
Listrak Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
29
Helpful
21
Ease of Use
16
Automation Efficiency
14
Customer Engagement
12
Cons
Learning Curve
13
Not Intuitive
10
Navigation Difficulty
8
Difficult Navigation
7
Slow Performance
7
Listrak features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
7.1
Predictive Modeling
Average: 8.0
7.7
Data Enrichment
Average: 8.6
7.9
Expandability
Average: 8.6
Seller Details
Seller
Listrak
Company Website
Year Founded
1999
HQ Location
Lititz, PA
Twitter
@Listrak
3,188 Twitter followers
LinkedIn® Page
www.linkedin.com
262 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Openprise is fueling the revolution in RevOps. Openprise automates critical RevOps processes to break down silos and align sales and marketing professionals and their technologies to deliver explosive

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 59% Enterprise
    • 34% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Openprise Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Booking Efficiency
    1
    Data Management
    1
    Data Quality
    1
    Flexibility
    1
    Lead Generation
    1
    Cons
    Poor Navigation
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Openprise features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 9.0
    8.3
    Predictive Modeling
    Average: 8.0
    9.8
    Data Enrichment
    Average: 8.6
    10.0
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Openprise
    Year Founded
    2014
    HQ Location
    San Mateo, CA
    Twitter
    @OpenpriseTech
    3,604 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    129 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Openprise is fueling the revolution in RevOps. Openprise automates critical RevOps processes to break down silos and align sales and marketing professionals and their technologies to deliver explosive

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 59% Enterprise
  • 34% Mid-Market
Openprise Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Booking Efficiency
1
Data Management
1
Data Quality
1
Flexibility
1
Lead Generation
1
Cons
Poor Navigation
1
Openprise features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.0
8.3
Predictive Modeling
Average: 8.0
9.8
Data Enrichment
Average: 8.6
10.0
Expandability
Average: 8.6
Seller Details
Seller
Openprise
Year Founded
2014
HQ Location
San Mateo, CA
Twitter
@OpenpriseTech
3,604 Twitter followers
LinkedIn® Page
www.linkedin.com
129 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Stop fighting your tech stack and start talking to your customers with a platform that actually works for you. We built Blueshift because we were tired of clunky tools that add more work to your day.

    Users
    • Email Marketing Manager
    • Email Marketing Specialist
    Industries
    • Financial Services
    • Marketing and Advertising
    Market Segment
    • 52% Mid-Market
    • 34% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Blueshift Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    37
    Customer Support
    26
    Personalization
    18
    Features
    16
    Customer Engagement
    15
    Cons
    Learning Curve
    25
    Missing Features
    12
    Feature Development
    9
    Complexity
    8
    Expensive
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Blueshift features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    8.4
    Predictive Modeling
    Average: 8.0
    8.7
    Data Enrichment
    Average: 8.6
    8.8
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2014
    HQ Location
    San Francisco, CA
    Twitter
    @blueshiftlabs
    1,892 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    106 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Stop fighting your tech stack and start talking to your customers with a platform that actually works for you. We built Blueshift because we were tired of clunky tools that add more work to your day.

Users
  • Email Marketing Manager
  • Email Marketing Specialist
Industries
  • Financial Services
  • Marketing and Advertising
Market Segment
  • 52% Mid-Market
  • 34% Small-Business
Blueshift Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
37
Customer Support
26
Personalization
18
Features
16
Customer Engagement
15
Cons
Learning Curve
25
Missing Features
12
Feature Development
9
Complexity
8
Expensive
8
Blueshift features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
8.4
Predictive Modeling
Average: 8.0
8.7
Data Enrichment
Average: 8.6
8.8
Expandability
Average: 8.6
Seller Details
Company Website
Year Founded
2014
HQ Location
San Francisco, CA
Twitter
@blueshiftlabs
1,892 Twitter followers
LinkedIn® Page
www.linkedin.com
106 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dynamics 365 Customer Insights is a powerful, real-time customer data platform (CDP) brings together transactional, behavioral, and demographic data to create multi‑dimensional profiles. Activate real

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 68% Mid-Market
    • 21% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Dynamics 365 Customer Insights features and usability ratings that predict user satisfaction
    8.3
    Has the product been a good partner in doing business?
    Average: 9.0
    8.3
    Predictive Modeling
    Average: 8.0
    9.2
    Data Enrichment
    Average: 8.6
    8.3
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Microsoft
    Year Founded
    1975
    HQ Location
    Redmond, Washington
    Twitter
    @microsoft
    13,091,027 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    226,132 employees on LinkedIn®
    Ownership
    MSFT
Product Description
How are these determined?Information
This description is provided by the seller.

Dynamics 365 Customer Insights is a powerful, real-time customer data platform (CDP) brings together transactional, behavioral, and demographic data to create multi‑dimensional profiles. Activate real

Users
No information available
Industries
No information available
Market Segment
  • 68% Mid-Market
  • 21% Small-Business
Dynamics 365 Customer Insights features and usability ratings that predict user satisfaction
8.3
Has the product been a good partner in doing business?
Average: 9.0
8.3
Predictive Modeling
Average: 8.0
9.2
Data Enrichment
Average: 8.6
8.3
Expandability
Average: 8.6
Seller Details
Seller
Microsoft
Year Founded
1975
HQ Location
Redmond, Washington
Twitter
@microsoft
13,091,027 Twitter followers
LinkedIn® Page
www.linkedin.com
226,132 employees on LinkedIn®
Ownership
MSFT
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Hull allows sales, marketing and customer success teams to make sense of the whole customer journey and use all customer data that’s otherwise locked up and siloed away in dozens of separate tools and

    Users
    No information available
    Industries
    • Computer Software
    • Financial Services
    Market Segment
    • 49% Mid-Market
    • 49% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Hull features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.0
    2.5
    Predictive Modeling
    Average: 8.0
    9.3
    Data Enrichment
    Average: 8.6
    8.9
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Hull
    Year Founded
    2013
    HQ Location
    Atlanta, GA
    Twitter
    @hull
    2,515 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    51 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Hull allows sales, marketing and customer success teams to make sense of the whole customer journey and use all customer data that’s otherwise locked up and siloed away in dozens of separate tools and

Users
No information available
Industries
  • Computer Software
  • Financial Services
Market Segment
  • 49% Mid-Market
  • 49% Small-Business
Hull features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
2.5
Predictive Modeling
Average: 8.0
9.3
Data Enrichment
Average: 8.6
8.9
Expandability
Average: 8.6
Seller Details
Seller
Hull
Year Founded
2013
HQ Location
Atlanta, GA
Twitter
@hull
2,515 Twitter followers
LinkedIn® Page
www.linkedin.com
51 employees on LinkedIn®