[
Optimove Reviews
](https://www.g2.com/products/optimove/reviews)

[
Optimove Reviews
](https://www.g2.com/products/optimove/reviews)

# Optimove Pricing Overview

[Editedit](https://my.g2.com/optimove/pricings)

Optimove Pricing

Contact Us

- Maximize personalization’s impact with AI-mapped CRM journeys as part of Optimove’s Scale package. 
- Gain unlimited access to strategic customer insights to build hyper-segmented customer groups that significantly increase personalization.
- Let Optimove’s AI map CRM journeys ensure that only the optimal message(s) is sent to each customer, across any channel, every time. 

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Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer networks you operate and the number of customers in each database.

Optimove has 1 pricing edition.

Pricing information for Optimove is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Optimove must be conducted with the seller.
Pricing information was last updated on June 02, 2025

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## Pricing Insights

Averages based on real user reviews.

### Time to Implement

4 months

### Return on Investment

9 months

### Average Discount

7%

### Perceived Cost

$$$$$

[

 ![GetResponse](https://images.g2crowd.com/uploads/product/hd_favicon/1487565675/getresponse.svg "GetResponse")

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GetResponse

4.3/5

(1,127)

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## Top-Rated Alternatives

[

 ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze")

Braze

4.5/5

(1,661)

](https://www.g2.com/products/braze/reviews)

[

 ![Bloomreach](https://images.g2crowd.com/uploads/product/hd_favicon/acd3373828bc7684cdbada5df73826f4/bloomreach-bloomreach.svg "Bloomreach")

Bloomreach

4.6/5

(760)

](https://www.g2.com/products/bloomreach-bloomreach/reviews)

[

 ![SAP Engagement Cloud (formerly SAP Emarsys)](https://images.g2crowd.com/uploads/product/hd_favicon/7e22a3a53aebe6a46a3bb1904e3c644c/sap-engagement-cloud-formerly-sap-emarsys.svg "SAP Engagement Cloud (formerly SAP Emarsys)")

SAP Engagement Cloud (formerly SAP Emarsys)

4.2/5

(602)

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[
View All Alternatives
](https://www.g2.com/products/optimove/competitors/alternatives)

## Optimove Alternatives Pricing

The following is a quick overview of editions offered by other [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

| 

 ![Braze](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9e6d9338f250174ed915e718b8144e5a/braze.jpg)

[Braze](https://www.g2.com/products/braze/reviews)

##### Braze Go

 | Contact Us | 
For early-stage growth teams looking to activate customer data and launch personalized cross-channel messaging.

- Core Braze features & functionality

 |
| 

 ![Bloomreach](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9954d1f1b2193bfcf0220bf84917e62e/bloomreach-bloomreach.jpg)

[Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews)

##### Autonomous Marketing

 | Contact Us1 License Per Year | 
AI-driven marketing automation with 251% ROI over a 3-year period

- Email marketing
- SMS and mobile marketing
- Ad optimization
- Intelligence and orchestration
- Web and app personalization
- Loomi Analytics agent and Autosegments

[Show More](javascript:void(0);)
 |
| 

 ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png)

[HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)

##### Marketing Hub Free

 | $0.00 | 
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.

- Forms
- Contact activity
- Contact management
- Contact & company insights
- Ad management
- Conversations inbox
- Team email
- Live chat
- Conversational bots
- Reporting dashboards

[Show More](javascript:void(0);)
 |

Various alternatives pricing & plans

Pricing information for the above various Optimove alternatives is supplied by the respective software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase any of these products must be conducted with the seller.

## Optimove Pricing Reviews
(2)

NT

Niki T.

Email Marketing Specialist

Mid-Market (51-1000 emp.)

10/25/2024

More Options
- 

"Optimove Services Review: A Solid Choice for Customer Engagement"

5/5

What do you like best about Optimove?

I have been using Optimove’s services daily for a while now, and I’m impressed with what they offer. Optimove stands out in the customer engagement space with its robust data-driven marketing solutions. The standout feature for me is the platform’s ability to segment audiences effectively and provide personalized marketing campaigns. The predictive analytics are exceptional, allowing businesses to anticipate customer behavior and tailor their strategies accordingly. Our account manager is always available to help and answer any question we have. Review collected by and hosted on G2.com.

What do you dislike about Optimove?

One minor drawback is the initial learning curve for new users. While the platform is user-friendly overall, the depth of features can be overwhelming at first. A more comprehensive onboarding process would be beneficial for new users to fully leverage the platform’s capabilities. Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

Optimove helps businesses tackle common issues in customer engagement, like managing data and personalizing marketing. It organizes customer information and creates specific segments, allowing for tailored messaging that resonates with individuals. Its predictive tools forecast customer behavior, helping to engage them before they leave. Plus, it streamlines campaign management, making marketing easier and more effective. Overall, using Optimove has helped me make better decisions, improve customer relationships, and boost conversion rates. Review collected by and hosted on G2.com.

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Rating Updated (8/27/2025)
Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

Optimove Comparisons

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9954d1f1b2193bfcf0220bf84917e62e/bloomreach-bloomreach.jpg "Product Avatar Image")

Bloomreach

4.6/5

(767)

[
Compare Now
](https://www.g2.com/compare/bloomreach-bloomreach-vs-optimove)

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_205c43a22cc9f5d110bca0feac5ef444/twilio-segment.png "Product Avatar Image")

Twilio Segment

4.5/5

(566)

[
Compare Now
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 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9e6d9338f250174ed915e718b8144e5a/braze.jpg "Product Avatar Image")

Braze

4.5/5

(1,684)

[
Compare Now
](https://www.g2.com/compare/braze-vs-optimove)

##### Categories on G2

[
Marketing Automation
](https://www.g2.com/categories/marketing-automation)[
Marketing Analytics
](https://www.g2.com/categories/marketing-analytics)[
Customer Journey Analytics
](https://www.g2.com/categories/customer-journey-analytics)

[
AI Marketing Agents
](https://www.g2.com/categories/ai-marketing-agents)[
Personalization
](https://www.g2.com/categories/personalization)[
Customer Data Platform (CDP)
](https://www.g2.com/categories/customer-data-platform-cdp)

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Pros and Cons Details
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