G2

Rhys H.

Software Analyst

Mid-Market (51-1000 emp.)

5/15/2023

"Google Analytics: Best way to unleash the power of raw data"

5/5

What do you like best about Google Analytics?

We integrated Google Analytics in all website. Best part is Google Analytics have multiple options to integrate with website. Easiest way just copy it and paste it into the header file. It captures all the details that helps us to improve and increase the business insights. Its report dashboard interface is easy to use and interactive. I use it to increase our sales as per the trends and patterns given by the Google Analytics. The best part is I can easily export the data and can use it into Power Bi for Further research. Few features use frequently like Real time visitors, interactive dashboard, in and exit page, geographical data, device data and most visited website url all these help me to improve our services. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics?

When I use Google Ads to promote our services, Google Analytics not able to gather information for low traffic keyword like which keyword is searched by the visitors on Google that helps them to lands on our website. Review collected by and hosted on G2.com.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics helps me to get the detailed report of the visitors. With the help of trends and patterns we easily improve our website and landing page like in which city our services are more popular, How much time a visitors spend on our website, which device they mostly use to visit. All these types of information helps us to improve our services according to the visitors behaviour that directly proportional to the higher sales. Review collected by and hosted on G2.com.