Google Analytics Reviews & Product Details

What I like best is its seamless integration with the entire Google ecosystem. Connecting it to Google Ads and Google Search Console unlocks another level of insight, allowing us to see how our ad spend and SEO efforts translate into actual user behavior. It is the definitive source of truth for all of our website traffic data. Review collected by and hosted on G2.com.

Let's be honest, the user experience is a real challenge. The interface feels like it was designed for data scientists, not for the marketers and business owners who rely on it daily. Finding specific data points often feels like a treasure hunt. While the tool is powerful, you have to fight the interface to unlock that power, which is a significant and unnecessary drain on time and energy. Review collected by and hosted on G2.com.

Google Analytics gives me a complete picture of how users find and interact with our website. I can easily track traffic sources, top-performing pages, and conversion paths—all in real time. The detailed metrics and custom reports help me make smarter decisions and measure the actual impact of marketing campaigns with confidence. Review collected by and hosted on G2.com.

Google Analytics can feel complicated and takes time to learn, especially with GA4’s new setup and interface changes. Some important reports require custom configuration, and it’s easy to get lost in too many metrics. Data sampling and delays can also make it harder to get precise real-time insights. Overall, it’s powerful—but not always beginner-friendly. Review collected by and hosted on G2.com.

Google Analytics provides a reliable and easy way of setting up analytics for my product. It literally can integrate with any platform I use for product development. Let it be mobile app development, website development including drag and drop builders the setup is so much easy. They literally have a documentation for all the platforms. Review collected by and hosted on G2.com.

The javascript code provided by the Google Analytics that is required for the analytics to works sometimes slows down the website, rest everything is good. Review collected by and hosted on G2.com.

My experience using the virtual analysis features and solutions offered by Google Analytics has been positive and professional, facilitating the analysis of my business's customer data and improving their user experience.

I can also say that Google Analytics is a system with excellent performance and digital integration, connecting effectively with your work systems and applications to facilitate the collection and analysis of professional data. Review collected by and hosted on G2.com.

I have no negative comments about the technical performance of Google Analytics' digital features and tools, my experience has been professional and productive for my business interests. Review collected by and hosted on G2.com.

Google Analytics is a reliable and professional system that offers the best digital features for analyzing your customers' preferences and business requirements, improving and personalizing their entire user experience.

I can also say that Google Analytics offers advanced and interactive integration with the best applications and work systems, facilitating the collection and analysis of all your organization's digital data. Review collected by and hosted on G2.com.

I have nothing bad to say about the performance of Google Analytics' digital features and resources, I can recommend using this system because of the quality of all its virtual resources. Review collected by and hosted on G2.com.

I really like how Google Analytics helps me see what’s happening on a website in real time. It gives a clear picture of where the traffic is coming from, how users interact with pages, and what content performs best. The way it connects with Google Ads and Search Console makes tracking campaigns and understanding ROI much easier. Review collected by and hosted on G2.com.

The main issue is the learning curve, especially with GA4. It feels a bit complicated at first, and some reports that were easy to find before now take more time. It would be great if the interface was a little more beginner-friendly. Review collected by and hosted on G2.com.

I like the dashboard Google Analytics gives. It's like a default dashboard that has all the metrics already there, so there isn't much need for me to create a new dashboard with all the things I need. When I go into the Google Analytics page, the first thing I see is current website visitors, along with the number of new visitors this month. I can click on the detailed report to see information like which countries people came from and the number of active website visitors. I also like that we can set up custom events, and there are lots of other useful features. The setup was very easy. We just added the tag to the header of our page, and it went live. Review collected by and hosted on G2.com.

Maybe the setting process can be made much more easier, like meta facebook Pixel. It will be much more helpful. Review collected by and hosted on G2.com.

I like Google Analytics for its custom dashboard, which doesn't require setup from my end, as it provides a default dashboard that's easy to understand and use to see the metrics. I find it very helpful to track custom events by setting them up as events, and I can also track the source, distinguishing whether the traffic is from a genuine source or a bot. Tracking session duration, like how long people stay on my website, is another feature I appreciate. Additionally, it's easy to put the source and events to monitor important metrics for me and my clients, such as the profits and sales numbers on an ecommerce website. Review collected by and hosted on G2.com.

Ther is nothing that I dislike about Google analytics Review collected by and hosted on G2.com.

The best part of the new Google Analytics 4 (GA4) is its unified, event-based data model. Shifting away from the old session/pageview model allows us to genuinely track the complete cross-platform journey - from a mobile app interaction to a desktop purchase - all within one property. This provides a holistic, user-centric view that was simply impossible before. Review collected by and hosted on G2.com.

The data retention limits (max 14 months for details data) and the initial lack of historical data continuity during the transaction from UA created significant reporting gaps and made year-over-year comparison difficult for the first year of migration. Review collected by and hosted on G2.com.

I use Google Analytics mainly to track website performance and understand user behavior. It helps me see how many people are visiting the site, where they’re coming from, which pages they spend time on, and how they interact with the content. I like most how detailed and reliable the insights are, with a clear view of user behavior, traffic sources, and performance all in one place. The dashboards and reports make it easy to track progress over time, which really helps in making informed decisions instead of relying on assumptions. Features like real-time reports, audience insights, and traffic source analysis are particularly valuable. Real-time data lets me see what's happening on the website at that moment, especially during campaigns. Audience insights provide a better understanding of user demographics and behavior, while traffic source reports show clearly where users are coming from. These tools make it easier to measure performance, optimize strategies, and focus on what actually brings results. The initial setup of Google Analytics was fairly easy, with the basic setup and tracking not taking much time, and instructions being clear enough to get started quickly. Review collected by and hosted on G2.com.

One area where Google Analytics could improve is ease of use, especially for beginners. Some reports and settings feel complex and take time to understand. Also, with frequent updates and changes, it can be confusing to find features that were previously easy to access. Better customization options and simpler explanations for metrics would make it more user-friendly and save time. Another improvement could be clearer guidance and built-in recommendations based on the data. Sometimes the data is available, but it’s hard to know what action to take next. More intuitive alerts, smarter insights, and easier report sharing would really enhance the experience. Better integration with other tools and simpler onboarding for new users would also make Google Analytics even more effective. Review collected by and hosted on G2.com.