--- title: Bitly Reviews meta_title: 'Bitly Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 922 reviews by the users' company size, role or industry to find out how Bitly works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 922 scale: '5' date_modified: '2026-08-11' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Bitly Reviews **Vendor:** Bitly, Inc. **Category:** [URL Shortener ](https://www.g2.com/categories/url-shortener) **Average Rating:** 4.5/5.0 **Total Reviews:** 922 ## About Bitly Bitly is a leading marketing platform for link and QR Code management, enabling businesses of all sizes to see what’s working across online and offline channels. Powering more than 100 billion clicks and scans annually worldwide, Bitly makes it easy to create, share, and track short links and QR Codes, so brands can find what’s resonating and scale their reach. More than 3 million customers rely on Bitly to connect with their audiences, from global enterprises to growing businesses, including two-thirds of the Fortune 500. ## Bitly Pros & Cons **What users like:** - Users love the **ease of use** of Bitly, finding it simple and organized for all their link management needs. (127 reviews) - Users appreciate the **organized management** of Bitly, enjoying custom URLs and useful analytics for their links. (93 reviews) - Users appreciate the **ease of use in creating and managing shortened links** with Bitly, enhancing their workflow. (89 reviews) - Users praise the **detailed analytics** of Bitly, enabling effective tracking of links and understanding audience engagement. (65 reviews) - Users love Bitly for its **efficient link management** , offering powerful analytics and user-friendly customization for effective marketing. (62 reviews) - Users love the **customization options and organization capabilities** of Bitly for managing multiple QR codes efficiently. (60 reviews) - Tracking (59 reviews) - Users love the **easy QR code generation** feature of Bitly, enhancing communication and marketing efforts effectively. (55 reviews) - Easy Setup (52 reviews) - Time-saving (45 reviews) **What users dislike:** - Users find Bitly **expensive** and feel limited by data access and additional costs for adding team members. (31 reviews) - Users find it challenging due to **limited link organization options** and restrictions on renaming campaigns in Bitly. (29 reviews) - Users express frustration over **limited analytics** and access to historical data, finding the interface cumbersome and restrictive. (28 reviews) - Users face **link management issues** with Bitly, impacting organization and causing frustration with redirects and costs. (20 reviews) - Users find the **subscription costs high** for features like extended data access and adding team members. (19 reviews) - Users find the **limited features** of Bitly's free plan restricts their usability and reporting capabilities. (17 reviews) - Users express frustration over **limitations on redirections and analytics** , alongside unprofessional changes impacting free links. (16 reviews) - Limited Tracking (15 reviews) - Poor Analytics (14 reviews) - Linking Issues (13 reviews) ## Bitly Reviews ### 1. New management not off to a good start **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2025 **What do you like best about Bitly?** I've been using Bit.ly for over 10 years now, and have benefited from the features and convenience provided, but these have changed more recently. Bitly is now under new management. **What do you dislike about Bitly?** In the last year, they have removed most of the features available in the free platform, and are now only available in the paid platform. Worse than that, any previously generated free links, are now opted into paid advertising clickthroughs. This is completely unprofessional, and damages the reputation of existing users of bit.ly. As such I am moving my links to a different platform. There is no way to contact customer support unless you have a paid subscription. **What problems is Bitly solving and how is that benefiting you?** Due to the changes, Bitly no longer meets my needs. As a business owner, I now have the headache of re-linking all my bitly links on a different platform. ### 2. Bitly WAS great. **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** October 08, 2025 **What do you like best about Bitly?** The platform is pretty simple and straight forward. Very easy to navigate and use. **What do you dislike about Bitly?** absolutely no customer service besides AI chat. I have a paid service. If you have any questions or custom upgrades the only way to do this is chat, but unfortunately the chat can't handle custom requests. The chat says that a customer rep will contact me, but that does not happen. I have been waiting for over a month now. The chat is not a human, but an AI only. Some chat has AI in the beginning and changes to a real person, but not in this case. **What problems is Bitly solving and how is that benefiting you?** Platform with character restrictions (social and SMS), memorable URL, QR code **Official Response from Bitly Inc.:** > Hello - We'd really like to hear more from you about your less-than-stellar experience with Bitly's Support. If you get this message, can you please send an email to social@bit.ly (monitored by a human!) so we can get this partnership back on track? From there, I can assist with any Support-related needs you have. Thank you for the opportunity to earn your trust back. - DW ### 3. Scam - Worst Customer Success at the same time **Rating:** 0.0/5.0 stars **Reviewed by:** Arda H. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2023 **What do you like best about Bitly?** Nothing at all. They provide a basic application where you need to pay in full for a QR code **What do you dislike about Bitly?** They trick you with a UI detail so that you think they have a monthly plan and then they charge you with a yearly subscription. Then what? DISASTER - After requesting a refund they answer you that is not possible. Once you tell them you have to right to have the refund they answer you "AFTER 14 DAYS" that you can request refund in 14 days :) Already requested but still no refund. **What problems is Bitly solving and how is that benefiting you?** Nothing at all. After experiencing a customer success disaster they basically provided other problems :) **Official Response from Liliya Elogullari:** > Hi Arda, I apologize on behalf of Bitly for the issue with the purchase and refund of one of our plans. We appreciate your feedback and I will pass your comment(s) to our internal team in regard to improving the Bitly experience in the future. ### 4. Horrible experience - buggy and terrible customer support **Rating:** 0.0/5.0 stars **Reviewed by:** Jason A. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2022 **What do you like best about Bitly?** Setting up a custom domain was made easy if I'm stretching for something nice to say. **What do you dislike about Bitly?** The customer support was abysmal, the software is buggy, and the inability to correct errors in links is mindblowingly frustrating. **What problems is Bitly solving and how is that benefiting you?** It has cost me hours of time that I'd love to have back. **Official Response from Liliya Elogullari:** > Hi Jason, I apologize on behalf of Bitly for the issues you experienced in the app. We appreciate your feedback and I will pass your comments to our internal team in regard to improving the Bitly experience in the future. ### 5. Customer Supportless. **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2021 **What do you like best about Bitly?** The concept is a good one. We enjoy being able to make abbreviated links for vanity purposes and track number of clicks. **What do you dislike about Bitly?** Are there any employees at this company? After having our account that we paid nearly $400 for continuously hacked, we have not been able to reach a single human that has obliged to our many requests for assistance. We have changed our password repeatedly yet still have mysterious spam links showing up on our account daily and utilizing our allotted amount of links that we've paid for. We've submitted countless requests via the help/support feature within our account to no avail. We have also tried the support chat ("sorry! nobody is available!") + tweeted at the bitly account + reached out to an employee via LinkedIn (who just directed us back to the unhelpfulness of square one). Very dissapointing. **Recommendations to others considering Bitly:** Don't recommend paying for this as you may waste your money and have nobody to assist/support in troubleshooting. **What problems is Bitly solving and how is that benefiting you?** Unfortunately, it seems that Bitly has shifted from solving our problems to creating them. ### 6. Shady Customer Experience **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2021 **What do you like best about Bitly?** The service was fine when we used it - it got the job done. **What do you dislike about Bitly?** The offboarding process for customers is difficult and a bit shady. We acquired a Bit.ly instance and the renewal emails were going to the wrong person. We noticed a few days before our renewal date and proceeded to ask for a cancellation. Unfortunately in very teeny tiny letters at the bottom was the clause "changes must be made 30 days prior to renewal." What is the point of a renewal date if the actual date is 30 days before? I get it - we didn't read the fine print, but c'mon. Bit.ly's response was "nothing we can do." I was considering using the tool for a different use case, but I don't like being forced into a renewal and I'll look for companies that will respect and partner with us. **What problems is Bitly solving and how is that benefiting you?** We were using the tool to shorten URLs for our product, but it is no longer being used. Instead of alerting and working with us to increase our utility from the tool, we were just billed. ### 7. Don't Upgrade. The tool works decent only for free version **Rating:** 0.5/5.0 stars **Reviewed by:** Udayan W. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2021 **What do you like best about Bitly?** Option to redirect links. custom branded urls **What do you dislike about Bitly?** The dashboard is a mess. So unfriendly to use. The analytics is a joke! The bulk shortening feature was made by a PM intern, 100% Overpriced!! **Recommendations to others considering Bitly:** Look for alternatives. Their marketing is the only good thing about the company. This is a marketing-driven org and not a product-driven organization. It shows **What problems is Bitly solving and how is that benefiting you?** The usual things to be honest. Track my campaigns, custom brand my links, have the ability to redirect users. Analyze the past campaigns ### 8. Awful customer service, never answered complains **Rating:** 0.0/5.0 stars **Reviewed by:** Zalo S. | Innovation Manager **Reviewed Date:** May 05, 2021 **What do you like best about Bitly?** Helpful but awful customer service...... **What do you dislike about Bitly?** Customer service, tricky quotes, i'm looking for alternatives for never using bitly again **What problems is Bitly solving and how is that benefiting you?** improve ux for mailing campaigns ### 9. Not good **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Law Practice | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Bitly?** I am somewhat a novice when it comes to technology. Unfortunately for me bitly really doesn't have any customer service. The entire time I paid for my subscription it was pretty much impossible to use and impossible to have help with. Unless you are adept at using this technology I would not recommend it. **What do you dislike about Bitly?** Lack of customer help. This made it impossible to use. **What problems is Bitly solving and how is that benefiting you?** I don't have any from to Billy because I think I cancel the subscription because it was possible to use so there ## Bitly Discussions - [Link Clicks Decreasing?](https://www.g2.com/discussions/link-clicks-decreasing) - 1 comment, 2 upvotes - [Auto Links Creation](https://www.g2.com/discussions/auto-links-creation) - 1 comment, 2 upvotes - [What is the pricing for API URL shortening?](https://www.g2.com/discussions/what-is-the-pricing-for-api-url-shortening) - 2 comments, 1 upvote - [I'm using bitly URL's on my website](https://www.g2.com/discussions/i-m-using-bitly-url-s-on-my-website) - 3 comments, 1 upvote - [Short Links or Long Links](https://www.g2.com/discussions/short-links-or-long-links) - 2 comments, 1 upvote - [View Bitly pricing details and edition comparison](https://www.g2.com/products/bitly/reviews?filters%5Bnps_score%5D%5B%5D=1§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+11%3A14%3A58+-0500&secure%5Bsession_id%5D=0e050314-1e9a-4c59-9d51-d0e69ab5d58e&secure%5Btoken%5D=a11732dcd28b36ab19c12990375f5eae5b102a1159f75b92eb3a55671d3d4ae1&format=llm_user) ## Bitly Integrations - 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Tagging - Campaign Analytics - Reporting/Analytics - Keyword Filtering - Customizable Templates - Real-Time Data - Workflow Management - Calendar Management - Data Visualization - Multi-Campaign - Social Media Integration - Multi-Account Management - Commenting/Notes - Engagement Tracking - Third-Party Integrations - Performance Metrics - Click Tracking **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis - Lead Attribution - Real-Time Analytics - Visual Analytics - Reporting/Analytics - Campaign Analytics - Keyword Tracking - Influencer Tracking - Activity Tracking - Engagement Tracking - Trend Analysis **Content Creation** - Campaign Management - SEO Management - Workflow Management - Template Management **URL Shortener** - Branded Shortlinks - Link Analytics - Bulk URL Creation - Historical Shortlink Tracking - Bulk Uploading - Customer Activity Tracking - Click Tracking - Campaign Analytics - Secured Links **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library - Email Templates **Development** - Bulk Creation - Analytics - Intuitive Dashboards - Audience Analytics **Additional Functionality** - Landing Pages/Web Forms - Retargeting - Dashboard - AI Copilot - Link Shortening - Link Cloaking - Real-Time Data - Tag Management - Custom Domains - Customer Journey Mapping - For Marketing and Advertising - QR Codes - Search/Filter - Campaign Management - Link Expiration and Deactivation - Generative AI - API - For Mobile - A/B Testing - Data Aggregation - Link Sharing - Link Management - Link Editing - Link Redirection/Link Rotator **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label - Customizable Reports **Tools** - Audience Insights **Audience Targeting** - Geographic Targeting - Device/OS Targeting **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO - Real-Time Analytics - Campaign Analytics - Reporting/Analytics **Formatting** - Dynamics Codes - File Formats - Customization **Additional Functionality** - Download - Landing Pages/Web Forms - Alerts/Notifications - Scannability Score - QR Code Printing - Retargeting - Multiple QR Code Types - Expiration Management - Templates - QR Code Generation - GPS - Campaign Segmentation - QR Code Duplication - Single Sign On - Custom Frames & CTA Text - Campaign Management - A/B Testing - Bulk QR Code Generation - Image Embedding - Embeddable Widget - Lead Capture - Password Protection - White Label - API - Embeddable **Logistics** - Distribution Features - Social Media Integration - Approval Process Control **Analytics** - Digital Analytics - Data Sharing and Exporting **Integrations** - E-Commerce Integration - Third-Party Integrations - Domain Integration - Social Media Integration - Multi-Channel Marketing **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Social Media Integration - Third-Party Integrations **Additional Functionality** - Generative AI - Benchmarking - Content Library - Charting - Dashboard - Multi-Channel Management - Dashboard Creation - AI Copilot - Automated Scheduling - Multi-Channel Data Collection - Activity Dashboard - Performance Metrics - Calendar Management - Commenting/Notes - Social Media Monitoring - Workflow Management - Post Scheduling - @mentions - Multi-Channel Marketing - Tagging - Data Import/Export - Data Visualization - Monitoring - Access Controls/Permissions - Competitor Monitoring - Search/Filter - Customizable Branding - Real-Time Data - Real-Time Monitoring - Social Promotion - Social Advertising - Content Management - Reporting & Statistics - Real-Time Reporting - Campaign Scheduling - Social Performance Management - Campaign Management - API **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Agentic AI - Penetration Testing** - Autonomous Task Execution - Multi-step Planning - Adaptive Learning - Natural Language Interaction - Multi-Language **Agentic AI - Content Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Alerts/Notifications - Publish Scheduling - Email Marketing - Content Library - Conversion Tracking - Generative AI - AI Copilot - Social Promotion - Data Visualization - Editorial Calendar - Drag & Drop - Campaign Analytics - Campaign Planning - Multi-Channel Campaigns - Engagement Tracking - Customizable Templates - Reporting & Statistics - Customizable Branding - Categorization/Grouping - Data Import/Export - Filtering - Activity Tracking - Social Media Monitoring **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - Digital Sales Room** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Audience Targeting - UTM Parameters Integration - Third-Party Integrations **Additional Functionality** - Campaign Segmentation - Form Builder - Contact Management - Website Management - API - Drip Campaigns - Email Marketing - Event Triggered Actions - Website Publishing Options - Engagement Tracking - Email Management - Customizable Branding - Template Management - Conversion Rate Optimization - Alerts/Notifications - Customizable Forms - SEO Management - Real Time Editing - Conversion Tracking - Campaign Management - Forms Management - Widgets - Lead Management - Customizable Fields - Activity Dashboard - Autoresponders - WYSIWYG Editor - CRM - Activity Tracking - Design Management - Content Management - Responsive Web Design - Reporting & Statistics - Lead Capture - AI Copilot - Customer Segmentation - Web Forms **Agentic AI - Business Continuity Management** - Multi-step Planning - Adaptive Learning - AI/Machine Learning - Scenario Planning ## Top Bitly Alternatives - [BL.INK](https://www.g2.com/products/bl-ink/reviews) - 4.5/5.0 (345 reviews) - [Uniqode QR Code Generator](https://www.g2.com/products/uniqode-qr-code-generator/reviews) - 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