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G2 recognized Bitly
Bitly

By Bitly, Inc.

4.5 out of 5 stars

How would you rate your experience with Bitly?

Bitly Reviews & Product Details

Pricing

Pricing provided by Bitly.

Free

Free

Bitly Media

Bitly Demo - Dashboard
View a dashboard with aggregated metrics for all your links.
Bitly Demo - Links
View the performance of your links over time.
Bitly Demo - QR Codes
Generate a downloadable QR Code for any Bitly link.
Bitly Demo - Link-in-Bio
Create a personalized landing page with links to all of the content most relevant to your customers or audience.
Bitly Demo - Campaigns
Build, manage, and measure the success of omnichannel campaigns in a single dashboard.
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Bitly Reviews (852)

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Reviews

Bitly Reviews (851)

View 2 Video Reviews
4.5
852 reviews

Pros & Cons

Generated from real user reviews
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Ryan S.
RS
Social Media Marketing Co-Ordinator
Retail
Enterprise (> 1000 emp.)
"The Site that Set the Standard"
What do you like best about Bitly?

Bit.ly remains the go-to URL shortner for a reason: it's easy to use with just enough extra features to justify paying for the extras. Setting up a custom short URL was a breeze and the ability to redirect URLs gives great peace of mind for correcting any mistakes that may happen. We use bit.ly daily, sometimes hourly!

Bit.ly is extremely easy to use. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Too high a cost for extra features like extended data or custom QR codes. No ability to edit or delete tags onces they've been used. Customer support could be better Review collected by and hosted on G2.com.

Yevhen H.
YH
Marketing Team Leader
Computer Software
Mid-Market (51-1000 emp.)
"Optimal management of our digital campaigns and great management of URLs"
What do you like best about Bitly?

It has been an essential tool to simplify, customize, and optimize all our links so that we can finally stop sending long and complex URLs in a clean and professional way. We embed them in all our emails, social media campaigns, blog posts, and online ads because even non-technical team members can create their own unique URLs in seconds. We have managed to adjust the personalization of any URL to match our content or promotion; this helps user trust and brand image as well. Excellent customer service has kept our company open; every time we called support, we received quick responses with doable solutions. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Handling many URLs can make the process laborious and demand quite some time, since every link needs to be tailored. Review collected by and hosted on G2.com.

Ankit D.
AD
Digital Marketing Specialist
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Best non-spam URL shortner"
What do you like best about Bitly?

It is easy to use, fast and reliable. Although there are many URL shortners came to existence in last few years but most popular one among them was and is Bitly. I have been using it for almost 4 years now. It is more than a URL shortner. It also offers link tracking and QR code generation like features. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

So far I didn't find any flaw or drawback in the features offered by Bitly. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Small-Business (50 or fewer emp.)
"A classic service with excellent features for precision social media and engagement tracking"
What do you like best about Bitly?

I have used Bitly now for well over 10 years. The platform is simple easy to use and now serves as my primary means to generate QR codes engagement and watch my core social media metrics across different channels for both my professional accounts as well as my clients. There is literally zero effort to implement this platform, however a full API is there if you want into custom period applications. Their support team is also happily there to help if required and I use this nearly every day. I have integrated it with multiple custom applications and had absolutely no problems with their documentation. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Over the years, the platform has become a bit bloated. It is also very clear that with so many other link shorter now in the market while Bentley was one of the originals they’ve mildly lost their way however it still does a great job with Wood accomplishes it and is able to make social and engagement Tracking very easy. Review collected by and hosted on G2.com.

Siddhesh K.
SK
GM
Small-Business (50 or fewer emp.)
"Truly Customer Centric"
What do you like best about Bitly?

Bitly is very useful for making shortened links of content that we want to share with the world, that too with the labeled as per the text that we want. What's more, it's extremely easy and quick to do.

Bitly has truly been designed with a completely customer centric approach. Great going! Review collected by and hosted on G2.com.

What do you dislike about Bitly?

There is nothing as such that I dislike about Bitly really Review collected by and hosted on G2.com.

SF
Senior Customer Lifecycle Marketing Executive
Mid-Market (51-1000 emp.)
"Bitly - The best link shortening & customize link tool"
What do you like best about Bitly?

Bitly is a very simple and easy to use link shortening & customization tool. Its system is very user friendly which makes it easy to create customized links as well. It helps to make clean URLs and even quick QR codes for our marketing campaigns such as WhatsApp and other promotional campaigns. It is easy to implement for all marketing needs and promotions. It's analytics portal is also quite helpful in providing essential insights on clicks, device split and more. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

There is scope for improvement along with addition of more details to the analytics features. Review collected by and hosted on G2.com.

Riyansh S.
RS
Campus Ambassador
Computer Software
Small-Business (50 or fewer emp.)
"I've been using Bitly since years and I can say its a very good product for link shortening."
What do you like best about Bitly?

It works very efficiently and quick delivery shorten link. Very easy to use and user friendly interface. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

About the premium for shorten link manage Review collected by and hosted on G2.com.

Gingy R.
GR
Marketing & Communications Manager
Health, Wellness and Fitness
Mid-Market (51-1000 emp.)
"Short, Sweet, and Clickable!"
What do you like best about Bitly?

I strongly value the benefits of link management and tracking, especially for businesses dedicated to data-driven marketing. Effective link tracking can transform insights into actionable strategies, driving measurable results and ensuring solid data is returned to every marketing decision. I appreciate that Bitly can be a part of that. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I haven't given this much thought as I've used the platform for over 10 years, but during my time in the nonprofit sector, I disliked the limited number of free links allowed and the absence of nonprofit rates. Review collected by and hosted on G2.com.

Yelmaly R.
YR
Project Manager
Small-Business (50 or fewer emp.)
"Really good platform"
What do you like best about Bitly?

That I can create custom links and I can also shorten some links. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Nothing for now. I haven't found any issues yet, Review collected by and hosted on G2.com.

LN
VITA PROGRAM COORDINATOR
Small-Business (50 or fewer emp.)
"BITLY FOR NONPROFITS"
What do you like best about Bitly?

As a nonprofit with limited funds, I have to be careful with how to utilize those funds. Bitly is able to help maximize our resources better. With link shortening, we can create better social media posts that won't exceed the character limit or overall make it more presentable. We also like to the customization option for QR codes. We can change our logo, and the public has started to gain trust compared to a QR with no association. Link redirects have also been a great help. We redirect clients to a pdf and that pdf needs to be updated every other week. We have three redirects each month and that is just right. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I am not sure, but would like to have webinars on how to use other areas such as Campaigns, AI, integration. That we we know if we ever want to go the next subscription. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Bitly.

Free

Free

Core

Starting at $120.00
Per Year

Growth

Starting at $29.00
Per Month
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Bitly Features
Audience Insights
Branded Shortlinks
Link Analytics
Bulk URL Creation
Geographic Targeting
Device/OS Targeting
Digital Analytics
Data Sharing and Exporting
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Bitly