Best URL Shortener

A URL shortener is a website that creates abbreviated versions of web addresses, called shortlinks. A shortlink redirects anyone who clicks on it to the original longform web address. Some URL shorteners allow users to create custom branded or vanity links. These tools are often used by marketers to make a longer URL more visually appealing within collateral or messaging. Shortlinks are especially prevalent on social media sites where character limits are imposed, or in mobile messaging where screen space is limited.

To qualify for inclusion in the URL shortener category, a product must:

  • Create shortened versions of links that redirect to the original long URL
  • Provide analytics tools to track metrics such as link clicks
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    Bitly is the world's leading link management platform, offering tools, data and analytics that allow businesses to own their customer experiences. Bitly turns links --already simple and ubiquitous-- into powerful and versatile assets. Bitlinks strengthen brand integrity, cut across channels, devices and walled gardens, and collect actionable insights along the way. Bitly's Enterprise version powers linking experiences for the world's largest brands. With features like branded short links, mobile deep linking, expanded analytics and user management, Bitly Enterprise is a one-stop tool that creates, organizes, optimizes, and displays insights from all the links dispersed across an entire business, internally and externally.

    Rebrandly is the easiest way to create, share and manage branded links. We offer companies and individuals the possibility to brand and shorten the links they share using a specific domain name of their choosing. With Rebrandly, you can create and share your branded links directly through the browser extension while you’re surfing the Web. We then store it in your dashboard, where you can measure results using our best in class suite of tools. You can register a new domain name directly with Rebrandly, choosing among more than 500 extensions- from .link to .pizza, and everything in between. We take care of all the setup for you, allowing you to start sharing branded links in just a few minutes. A branded link is memorable, pronounceable and completely customizable. With a branded link, companies and individuals increase their brand’s visibility because the brand name is embedded in the link- even when it’s being shared by others. They improve link trust, and in fact, branded links can help to increase the click-through rate by up to 39% when compared to generic short URLs. Important brands and influencers are adopting branded links as the best alternative to generic short URLs.

    TinyURL was created as a free service to shorten long URLs.

    Share Content. Drive Traffic. Attach a call-to-action to every link you share

    YOURLS is an open-source URL Shortener.

    Clkim is a URL management platform that analyze, optimize and monetize links, redirect traffic by OS and GEO, Segment users and retarget them on click and monetize traffic with full page interstitial ads.

    URL shortener for savvy marketers. Add a retargeting pixel in any link and retarget all the people who click on them!

    The sharing Tool and Link Shortener are the best tools to help identify, engage and grow your audience.

    ClickMeter provides tools to monitor, compare and optimize all the marketing links to increase the conversion rate.

    Turn all your links into real words that engage your audience. Create a free account to start linking.

    Linkly makes link tracking and redirecting easy. Create simple, beautiful and branded with redirects, retargeting and more. is the all-in-one link management platform. Shorten, customize and share fully branded short URL's with your audience.

    T2M is link management platform mainly built for Businesses, Universities & Survey Agencies.

    TRSURL is a free open-source URL shortener, to shorten long links and for shortening multiple links into one link. A free URL shortening service that allows you to create as many short URLs as you wish.

    Latest URL Shortener Articles