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URL Shortener reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best URL Shortener

    A URL shortener is a website that creates abbreviated versions of web addresses, called shortlinks. A shortlink redirects anyone who clicks on it to the original longform web address. Some URL shorteners allow users to create custom branded or vanity links. These tools are often used by marketers to make a longer URL more visually appealing within collateral or messaging. Shortlinks are especially prevalent on social media sites where character limits are imposed, or in mobile messaging where screen space is limited.

    To qualify for inclusion in the URL shortener category, a product must:

    Create shortened versions of links that redirect to the original long URL
    Provide analytics tools to track metrics such as link clicks

    Top 7 URL Shortener

    • Bitly
    • Rebrandly
    • TinyURL
    • BL.INK
    • GoLinks
    • Sniply
    • YOURLS

    Compare URL Shortener

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (307)4.5 out of 5

    Bitly is the world's leading link management platform, offering tools, data and analytics that allow businesses to own their customer experiences. Bitly turns links --already simple and ubiquitous-- into powerful and versatile assets. Bitlinks strengthen brand integrity, cut across channels, devices and walled gardens, and collect actionable insights along the way. Bitly's Enterprise version powers linking experiences for the world's largest brands. With features like branded short links, mobi

    (269)4.6 out of 5

    Rebrandly is the industry-leading link management platform to brand, track and share short URLs using custom domain names. Thousands of well-known brands and influencers like Lamborghini, Harvard, Dell, Accenture, Oracle, Tesla, United Nations, Axa, SAP are adopting our branded links as the best alternative to generic short URLs. For advanced users and custom projects, Rebrandly is the market most advanced and scalable link-management platform on the market. We provide a great set of API and

    (53)4.2 out of 5

    TinyURL was created as a free service to shorten long URLs.

    (17)4.4 out of 5
    Optimized for quick response
    Entry Level Price:$12/month

    BL.INK is a short link management platform that enables businesses to “link smarter” by creating custom-branded short links using real words, in order to manage their brand identity wherever it appears online. Research shows that short links using real words are more memorable, more meaningful, and – most importantly – are the link form most likely to get more clicks. Enterprises need a flexible, scalable, secure platform to manage and optimize their short links. Founded in 2008 to serve the un

    (43)4.7 out of 5
    Entry Level Price:$0 per user/month

    GoLinks, known as go links, golinks, go/links, or go-links, are intuitive, easy-to-remember short links, shared by teams. It transforms long, ugly URLs into human-readable go links that can be used directly in browsers, emails, chats, and in conversation. Teams large and small are increasingly relying on cloud-based tools to get work done, however, the way they access those tools have largely stayed the same. Employees are expected to manage their own access to these apps with personal bookm

    (21)4.0 out of 5

    Share Content. Drive Traffic. Attach a call-to-action to every link you share

    (12)4.5 out of 5

    YOURLS is an open-source URL Shortener.

    (7)5.0 out of 5

    Lync.me is the all-in-one link management platform. Shorten, customize and share fully branded short URL's with your audience.

    (3)4.7 out of 5

    Clkim is a URL management platform that analyze, optimize and monetize links, redirect traffic by OS and GEO, Segment users and retarget them on click and monetize traffic with full page interstitial ads.

    (3)4.8 out of 5
    Entry Level Price:$69 20000 clicks Month

    PixelMe is a multi-touch customer attribution platform for savvy marketers. Unify your marketing data to attribute every marketing effort, track ROI, view customer journeys, and optimize your budgets for growth.

    (3)5.0 out of 5

    Shorten, track and optimize your links with catchy call-to-actions, retargeting pixels, branded links, and powerful analytics.

    (2)3.8 out of 5

    CampaignAlyzer cleans up the inconsistent tagging that comes from trying to keep your dozens, hundreds, or thousands of campaigns straight. Measure the real worth of your marketing campaigns by streamlining your tagging into one simple, efficient, adaptive process. With the fast, consistent tagging you want, youll finally get the clear, consistent data you need.

    (2)3.8 out of 5

    ClickMeter provides tools to monitor, compare and optimize all the marketing links to increase the conversion rate.

    (3)4.8 out of 5

    10 PRODUCTS IN ONE A powerful and effective marketing tool Designed to boost your inbound marketing results and conversions, with the best user experience Vanity Url / Remarketing / Conversion / Call To Action / Deep Link / Easy Deep Link / InstaURL / WhatsURL / Timer / Monitor / Rotator / Balancer / Qr Code / Team Working

    (2)4.8 out of 5

    Linkly makes link tracking and redirecting easy. Create simple, beautiful and branded with redirects, retargeting and more.

    (4)4.8 out of 5

    The Po.st sharing Tool and Link Shortener are the best tools to help identify, engage and grow your audience.

    (2)5.0 out of 5

    All-in-one link management and lead generation toolbox for Digital Marketers, Affiliate Marketers and Marketing Agencies. RetargetKit offers 6 major features (Branded URL shortener, Call-To-Action, Lead Generation, Bio Link, Curated Page, Custom Widget). And some demanded features like- A/B testing, Conversion Tracking, Link Cloaking, GEO Targeting etc. You can get your own branded link management service in minutes by RetargetKit white label agency feature. No development team required.

    (1)4.5 out of 5

    Unlock the power of social data by targeting prospects that engage with your content. URL shorteners comes with vanity domain capabilities, rich engagement analytics and integrated with our data management platform.

    (1)5.0 out of 5

    ClickToTweet is a tool to promote, share and track your content on Twitter.

    (1)5.0 out of 5
    Entry Level Price:$0 per month

    Lnnkin is a freemium URL shortening tool which provides businesses with unique & branded short links along with analytics for the shortened links. Lnnkin's main goal is to change how the web interacts with website links by providing safe short links which can be shared easily and monitored through special analytics algorithms. We strive to make sure that companies get the exposure they really deserve. Our strength is our innovative way of arising with short and unique URLs that replace lon

    (1)5.0 out of 5

    Pixela is a URL shortener which adds retargeting pixels to each shortened link that you share. Branded Domain. UTMs. Go through these simple steps to use Pixela, ✅ you generate tracking link with retargeting pixels (you can use your custom domain as well) ✅ then you start a traffic campaign to introduce your products to your audience ✅ after you collect some visitors using the previous tracking link ✅ you can run retargeting ads to engage them and hopefully convert them into customers ✅ finally

    (2)4.5 out of 5

    T2M is link management platform mainly built for Businesses, Universities & Survey Agencies.

    (1)3.5 out of 5

    TRSURL is a free open-source URL shortener, to shorten long links and for shortening multiple links into one link. A free URL shortening service that allows you to create as many short URLs as you wish.

    0 ratings

    Create short links with privacy in mind

    0 ratings

    Free URL Shortener tool. Shorten, simplify your links, build your brand, share and track URLs with a powerful management platform. API, QR code. Get started started for free and start create unlimited short links.

    0 ratings

    With Linkin Bio, URL Retargeting, and Curated Pages, Linkjoy helps you Increase Brand Awareness, Generate More Leads and Re-Target one-time Visitors. Power up each of your posts on Instagram and take your followers where you need to be. Shorten URLs and run scripts to retarget one time visitors to get more out of your Ads. Create Micro-landing pages in minutes. Build Portfolios, Generate Leads, or redirect your followers. Create mobile-first pages with the most important links in minutes. Retarg

    0 ratings

    Supports retargeting pixels from all advertising platforms such as FaceBook, Twitter, Quora, Google, Linkedin and more.

    0 ratings

    MusicJet lets you create smart links for music marketing. The platform can be used to create full landing pages or bio pages through to simple short links. The platoform let you promote all of your music, tickets and merchandise with a unique page and get insights into your fans using GDPR compliant tracking.

    0 ratings

    Myshorten.com is a Free online URL Shortener. We make turning your long URL's into small manageable URL's. We also have built in statistics for your online needs to track your URL usage.

    0 ratings

    The Most Flexible, Robust, Scale-able, Transactional, URL Shortening RESTful API.

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    Check out the G2 Grid® for the top URL Shortener products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    Leaders
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    Niche
    Bitly
    Sniply
    Rebrandly
    GoLinks
    TinyURL
    YOURLS
    BL.INK
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