Bitly Features
Reports & Dashboards (4)
Report Customizability
Based on 47 Bitly reviews.
Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.
Report Exporting
As reported in 47 Bitly reviews.
Allows users to export reports from the product into an .xsl, .csv, or .pdf file.
Scalability
This feature was mentioned in 47 Bitly reviews.
Allows marketer to add, track, and measure a multitude of social media accounts.
White Label
This feature was mentioned in 45 Bitly reviews.
Offers a white labeling service for agencies or resellers to customize platform branding.
Social Analytics (7)
Competitor Analysis
Based on 45 Bitly reviews.
Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.
Follower Analysis
46 reviewers of Bitly have provided feedback on this feature.
Analyzes and illustrates follower information such as demographics, location, interests, etc.
Post Performance
48 reviewers of Bitly have provided feedback on this feature.
Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.
Paid Campaign Tracking
As reported in 44 Bitly reviews.
Tracks and measures the success of paid advertising initiatives run on social media sites.
Attribution
44 reviewers of Bitly have provided feedback on this feature.
Ties social activity to business results such as leads, conversions, and sales.
Hashtag Analytics
This feature was mentioned in 43 Bitly reviews.
Analyzes the performance of hashtags and identifies popular or trending hashtags.
Sentiment Analysis
As reported in 43 Bitly reviews.
Uses AI to accurately assess the sentiment of social media content based on keywords and phrases.
Tools (1)
Audience Insights
As reported in 177 Bitly reviews.
Helps users understand audience demographics and evaluate visitor behavior
URL Shortener (4)
Branded Shortlinks
As reported in 361 Bitly reviews.
Enables users to select custom and branded vanity URLs.
Link Analytics
354 reviewers of Bitly have provided feedback on this feature.
Displays analytics such as clicks, sources, and demographics.
Bulk URL Creation
As reported in 267 Bitly reviews.
Allows users to create multiple shortlinks at once.
Historical Shortlink Tracking
Based on 326 Bitly reviews.
Records and stores past links associated with a user's account.
Audience Targeting (2)
Geographic Targeting
As reported in 66 Bitly reviews.
Directs traffic based on user's location
Device/OS Targeting
This feature was mentioned in 68 Bitly reviews.
Directs traffic based on user's device and/or operating system
Analytics (2)
Digital Analytics
Based on 82 Bitly reviews.
Tracks visitor engagement metrics such as visits and clicks
Data Sharing and Exporting
72 reviewers of Bitly have provided feedback on this feature.
Tools for sharing or exporting analytics data
Page Customization (4)
Drag and Drop
This feature was mentioned in 20 Bitly reviews.
Allows users to drag and drop items and content to customize their site's look.
Templates
21 reviewers of Bitly have provided feedback on this feature.
Provides ready-made templates for simplified landing page creation.
Advanced Customization
As reported in 18 Bitly reviews.
Allows users to edit a page's HTML or CSS code, or add custom code.
Content Library
Based on 20 Bitly reviews.
Allows users to upload and manage content such as photos, videos, and audio.
Page Optimization (4)
A/B Testing
As reported in 19 Bitly reviews.
Enables users to test changes to a page by administering the change to a portion of visitors and measuring conversion.
Mobile Responsive
Based on 20 Bitly reviews.
Creates mobile responsive pages for optimized viewing on mobile devices.
Web Analytics
As reported in 19 Bitly reviews.
Gives users insight into unique pageviews, conversions, visitor location and device type, etc.
SEO
This feature was mentioned in 19 Bitly reviews.
Optimizes content to increase search engine result rankings.
Integrations (3)
E-Commerce Integration
17 reviewers of Bitly have provided feedback on this feature.
Integrates with e-commerce platforms.
Email Marketing Integration
This feature was mentioned in 18 Bitly reviews.
Integrates with email marketing providers to share captured lead data.
Domain Integration
As reported in 19 Bitly reviews.
Allows companies to connect landing pages to their existing domain.
Development (3)
Bulk Creation
This feature was mentioned in 99 Bitly reviews.
Enables the creation of bulk quantities of QR codes as CSV files
Analytics
As reported in 119 Bitly reviews.
Provides analytical measures of customer interactions with the QR code
Intuitive Dashboards
This feature was mentioned in 112 Bitly reviews.
Features dashboards that help manage and design QR codes and landing pages. They include the ability to download reports, add team members, and manage workflows
Formatting (3)
Dynamics Codes
101 reviewers of Bitly have provided feedback on this feature.
Allows users to create dynamic QR codes that regularly update and can be edited
File Formats
107 reviewers of Bitly have provided feedback on this feature.
Allows QR codes to be exported as various different file formats, such as PDFs and PNGs
Customization
As reported in 119 Bitly reviews.
Offers customizations of logos with various color schemes and capacities to brand QR codes
Generative AI (1)
AI Text Generation
18 reviewers of Bitly have provided feedback on this feature.
Allows users to generate text based on a text prompt.
Agentic AI - Landing Page Builders (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Digital Sales Room (3)
Autonomous Task Execution
As reported in 11 Bitly reviews.
Capability to perform complex tasks without constant human input
Cross-system Integration
Based on 12 Bitly reviews.
Works across multiple software systems or databases
Adaptive Learning
Based on 11 Bitly reviews.
Improves performance based on feedback and experience
Agentic AI - Business Continuity Management (2)
Multi-step Planning
Ability to break down and plan multi-step processes
Adaptive Learning
Improves performance based on feedback and experience
Agentic AI - Penetration Testing (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Agentic AI - Social Media Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Content Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives





