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BL.INK Reviews & Product Details

BL.INK Overview

What is BL.INK?

BL.INK powers shortened URLs and QR codes with unlimited data and flexibility, plus a no-code CMS that turns millions of data into dynamic mobile microsites for every single product or experience at scale. Use BL.INK for GS1 Digital Link, personalized 1:1 SMS programs, marketing attribution tracking, and anywhere you connect with customers. Branded, trusted links and QR codes improve engagement/conversion at every single touchpoint with your customers, prospects, supply chain, and partners. BL.INK helps you scale digital product passports (DPP) and customized, personalized landing pages in moments using existing or new data from multiple sources or systems. Easily share information on traceability, sustainability, supply chain, product specifications, warranty registration, post-sale support and more, all from a single QR code, turning your product into an always-on media channel. Role-based access controls, broken link alerts, GS1 Digital Link validation and workflows, ability to edit links with zero down-time, integration with your tech stack, and QR codes that last 50 years. Rules-based link routing for customized experiences. SOC2 Type 2 accredited, encrypted data, GDPR- and HIPAA-compliant. Since 2008, BL.INK has served enterprise organizations including Target, Bank of America, Nestle, Room and Board, and thousands more.

BL.INK Details
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BL.INK Community
Languages Supported
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Product Description

BL.INK powers shortened URLs and QR codes with unlimited data and flexibility. Use BL.INK for GS1 Digital Link, personalized 1:1 SMS programs, marketing attribution tracking, and anywhere you connect with customers. Branded, trusted links and QR codes improve engagement/conversion at every single touchpoint with your customers, prospects, supply chain, and partners. BL.INK helps you scale digital product passports and customized, personalized landing pages in moments using existing or new data from multiple sources or systems. Easily share information on traceability, sustainability, supply chain, product specifications, warranty registration, post-sale support and more, all from a single QR code, turning your product into an always-on media channel. Role-based access controls, broken link alerts, GS1 Digital Link validation and workflows, ability to edit links with zero down-time, integration with your tech stack, and QR codes that last 50 years. Rules-based link routing for customized experiences. SOC2 Type 2 accredited, encrypted data, GDPR- and HIPAA-compliant. Since 2008, BL.INK has served enterprise organizations including Target, Bank of America, Nestle, Room and Board, and thousands more.

How do you position yourself against your competitors?

GS1 Digital Link-enabled

No-code CMS that dynamically creates mobile microsites at scale in seconds

Edit live links/QR codes with zero downtime

Integrates with your existing tools and data sources

HIPAA-compliant, Business Associate Agreement-ready for healthcare, pharmaceuticals

Broken link alerts

QR codes that survive at least 50 years

Roles-, user-based access controls

E-Link lets users easily create links within predetermined guidelines

Rules-based link routing based on language, location, type of device, and other variables for a customized experience

Open API

Unlimited domain and subdomain support for unlimited brands, clients, and use cases

Short links for 1:1 SMS at scale

SOC2 Type 2 accredited, encrypt data in transit and at rest, global data residency

Built for enterprise organizations, not one-off influencers


Seller Details
Seller
Bl.Ink
Year Founded
2008
HQ Location
Austin, Texas
Twitter
@blinksmartlinks
3,426 Twitter followers
LinkedIn® Page
www.linkedin.com
19 employees on LinkedIn®

Andy M.
AM
Overview Provided by:

Recent BL.INK Reviews

DT
Daniel T.Small-Business (50 or fewer emp.)
5.0 out of 5
"Superb tool… Outstanding People"
Adding anything to your tech stack is usually a major decision. With BL.INK it is a no-brainer. The ability to quickly and easily create trackable ...
ML
Misael L.Small-Business (50 or fewer emp.)
5.0 out of 5
"Works as a charm"
The versatility and usage of the created links and codes
AZ
Ash Z.Enterprise (> 1000 emp.)
5.0 out of 5
"A Refreshingly Simple Experience"
The simple to use interface makes BL.INK so intuitive. All features are easily accessible and dashboards display relevant and up-to-date data that ...
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BL.INK Media

BL.INK Demo - blink-features
BL.INK Features
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BL.INK Dashboard
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BL.INK Geographic Analytics
BL.INK Demo - blink-analytics-device.png
BL.INK Device Analytics
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BL.INK Referrer Analytics
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Video Reviews

346 BL.INK Reviews

4.5 out of 5
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346 BL.INK Reviews
4.5 out of 5
346 BL.INK Reviews
4.5 out of 5

BL.INK Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BL.INKQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Nell V.
NV
Byebackpain - BBP Method Research Institute
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about BL.INK?

It's like bitly with super power. Rich of features. They can have Qr Codes and URL shorteners all in one place so I can share URL easily to my audiences. Their analytics also good. The features of interoperability, and integration a lot of third-party apps also help me. I like the chrome extension and the Zapier integration makes me can connect to my google spreadsheet and helps me much to manage all campaigns in one sheet. When I really want authority, I can connect my own domain name with their Branded links features. And when I do not use much of their service, I can only pay for what I just need and then can upgrade my plan when I Want to use it more. The routing features to route clicks by date, time, language location and gadgets. They also have very complete documentation knowledge base on their site, I even don't need to contact their support, even it's so easy to chat with them. But they already have it all, each resources is easy to read, with screenshots. They have the getting started knowledge bases too Review collected by and hosted on G2.com.

What do you dislike about BL.INK?

it's beginning to offer higher price limit, some features is not necessary. Looks fancy but still nice. I wish the analytics can better shown more specifics the country Review collected by and hosted on G2.com.

What problems is BL.INK solving and how is that benefiting you?

Shortening URL and with blink it made simple. Many campaigns now got easier analytic tracking, thanks to Bl.ink. I know exactly which button got clicks, which link have good impression. Review collected by and hosted on G2.com.

Response from Casie Kruppa of BL.INK

Hi Nell! We are thrilled to hear that you have been able to make use of our integrations, analytics, and knowledge base articles. We value the feedback you have provided on our analytics and pricing and greatly appreciate you taking the time to write a review!

Neil T.
NT
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about BL.INK?

Bl.ink filled a niche in our needs. The team appreciates the user-friendly way we can create links, track usage, and create QR codes, and it is all in one place. Being able to add our own domains and make our online user experience more succinct. The pricing is great and we are getting great value for the dollars spent on Bl.ink. It took very little time to set up and get running, and we've had zero problems since day one. Review collected by and hosted on G2.com.

What do you dislike about BL.INK?

We have not experienced a downside as of yet. Changing an existing link has worked great, and QR codes have been working every time. We are plased. Review collected by and hosted on G2.com.

What problems is BL.INK solving and how is that benefiting you?

Shortening complicated links. Being able to include a link in promotional materials that we can change once the link is created. Additionally, when we have a problem with a hyperlink, we can change the redirect without having to re-distribute the link to clients, customers, or employees! Review collected by and hosted on G2.com.

Response from Casie Kruppa of BL.INK

Thank you for your positive review Neil! We are thrilled to hear that you had an easy set up process and have found value in many of BL.INK's features including analytics, QR codes, and being able to edit links. Our team looks forward to continuing to support your professional needs!

EG
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about BL.INK?

BL.INK is such a great tool. I initially used it because I needed a link shortener for my funnels and social posts. And it has worked GREAT for that. But it also provides an option to tag your short links and even a QR code. The analytics are also helpful in tracking traffic. Finally, they even allow you to do a full export of all of your links. I cannot recommend BL.INK enough, it is AMAZING. Review collected by and hosted on G2.com.

What do you dislike about BL.INK?

I do not love the mobile app. It is not terrible but it is not great UX. Also is there a way to get biometric login? I consistently have issues getting logged in. Other than these two relatively small issues I love your service! Review collected by and hosted on G2.com.

What problems is BL.INK solving and how is that benefiting you?

Shortening links to make it easy to direct prospects and customers to the information they need. THe QR codes are GREAT for presentations. I also like the easy analytics when I am evaluating partnerships based on traffic. Review collected by and hosted on G2.com.

Response from Casie Kruppa of BL.INK

Hi Elizabeth! We are thrilled to hear that you have been able to direct your customers and prospects to information they need easily while tracking your link traffic! We appreciate your feedback on the mobile app and we will provide this to our product team - we are working on some exciting updates to the platform in the coming year so be on the lookout for improvements. We appreciate you taking the time to write us a review!

Adam J.
AJ
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about BL.INK?

Being a small church it is great to have access to so many features included in the free plan. I love that I was able to connect my own domain name to make it easier to trust the links we use. I also appreciate that the service can grow with us for a reasonable monthly cost. Set up is easy and the links have always worked for us without issue. Review collected by and hosted on G2.com.

What do you dislike about BL.INK?

I haven't encountered any downsides with BL.INK. Review collected by and hosted on G2.com.

What problems is BL.INK solving and how is that benefiting you?

We livestream our services and the link changes every time. BL.INK allows us to use the same link every time so people only have to use an easy to remember address to access our service. I can also use a branded link for surveys and forms generated using third party apps so people can trust that it is our content. Review collected by and hosted on G2.com.

Response from Casie Kruppa of BL.INK

We're thrilled to hear that BL.INK has fit your unique use case for livestream services! We love to hear about positive use cases and appreciate you taking the time to write a review!

Chris N.
CN
Managing Director
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about BL.INK?

It's easy to use and get visibility of the links you've configured. The flexibility to create both static and dynamic branded links is also great.

Adding domains to BL.INK is easy and quick.

We use it for a bunch of links we share with customers on a regular basis, including our remote support tool.

I've never called on support, so cannot quote on their performance, but I think it says a lot of the platform that I've never needed support! Review collected by and hosted on G2.com.

What do you dislike about BL.INK?

Not really much to say here - if I was being REALLY picky, I'd ask for a simple 'copy short link' button to make it easier to use the links, but it's hardly hard to select the text and press ctrl+c! Review collected by and hosted on G2.com.

What problems is BL.INK solving and how is that benefiting you?

It allows us to share professional looking links with customers! Review collected by and hosted on G2.com.

Response from Casie Kruppa of BL.INK

Thank you for the positive feedback Chris! We know copying links manually can get pesky - be on the lookout in the future for improvements. We appreciate using your time to write a thoughtful review and hope to continue supporting your professional needs!

Verified User in Retail
AR
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about BL.INK?

It's solid and fast too use. It allows us to manage a comples ecosystem of QR codes and short URLs.

Customer support is good. Review collected by and hosted on G2.com.

What do you dislike about BL.INK?

The back office requieres a UX refresh, there's a lot of small issues, non of them are critical, but it's like death by a thousand cuts.

"You to use the filter, hit enter, the browser loads but nothing happens. Ok, one extra clic every time I need to do something. "

There's a lot of configurations that are not accesable, and there's no documentation if it's possible or not. Such as creating custome QR codes. Review collected by and hosted on G2.com.

What problems is BL.INK solving and how is that benefiting you?

Short URL management with QR code generation. All in one place. Review collected by and hosted on G2.com.

Response from Casie Kruppa of BL.INK

Thank you for taking the time to write a review! We appreciate your thoughts, and we strive to improve the overall customer experience within the platform. If you have additional suggestions or questions do not hesitate to reach out to help@bl.ink.

Verified User in Information Technology and Services
AI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about BL.INK?

The auto generated QR code, along with the option to insert your company logo is a great way to increase ease of access for our members!

Along with that, I appreciate the way it recognizes dead links, this greatly helps me to find any sort of missing information hat may need to be recovered! Review collected by and hosted on G2.com.

What do you dislike about BL.INK?

I would appreciate less emails about the broken links! Perhaps a summary twice a week at the most. With an organization as big as ours, we have a lot of them! Review collected by and hosted on G2.com.

What problems is BL.INK solving and how is that benefiting you?

This creates an easy way for people to access various links! Being able to shorten links to something easily remebered helps us to increase the number of people wanting to sign up for something, or fill out a form! Review collected by and hosted on G2.com.

Response from Leigh Choate of BL.INK

Thank you so much for sharing your experience; we really appreciate it!

JF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about BL.INK?

BL.INK offers many services for domain redirections, and other customizable features. I can set root pages and a custom 404 page. I also like the quick and fast customer service! I use this frequently so this really helps. I integrate it into my domain which redirects to my website. Review collected by and hosted on G2.com.

What do you dislike about BL.INK?

I need to pay to add more domains. I need to add sudomains but I don't want to pay for the feature. I also don't like how I can't use certain "reserved" words, like merchandise or help, etc. Review collected by and hosted on G2.com.

What problems is BL.INK solving and how is that benefiting you?

This is a service that is also free. Other service providers make you pay to use their service, while BL.INK allows me to use my free plan. Review collected by and hosted on G2.com.

Response from Casie Kruppa of BL.INK

We're pleased to hear that several BL.INK features fit your needs. Thank you for taking time to provide a review!

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about BL.INK?

BL.INK is very self explanitory to use, with little need for instruction. Typically, needs for QR codes are on an urgent basis and the BL.INK site allows for creation and exporting of files within minutes, which makes everyone happy. Review collected by and hosted on G2.com.

What do you dislike about BL.INK?

I would like to see the ability to export different types of files as well as design/manipulate the creation of the QR code file, itself. Currently there aren't too many options and often time the client wants a specific look. Review collected by and hosted on G2.com.

What problems is BL.INK solving and how is that benefiting you?

I have only been using BL.INK a short period of time, but the system has allowed me to generate codes quickly and accuratley, which is a huge benefit for my internal team and my client. Review collected by and hosted on G2.com.

Response from Casie Kruppa of BL.INK

Glad to hear that BL.INK provides you a quick and easy solution to generating QR codes. We do have the ability to customize codes further and download in different file types at the enterprise level of our service. If this is something you would like to hear more about feel free to reach out to us at help@bl.ink. We appreciate the time you took to leave us a review!

Verified User in Gambling & Casinos
UG
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about BL.INK?

Easy to use, decent customer support even at basic level. We could (and you too) do our own shortener, but you'll spend hours on basic analytics, like time of click. Has occasional but rare downtime but am assured clicks still get through even if reporting is delayed, but this is rare. I'm actually beginning to use bl.ink links everywhere for tracking comms as the interface is so easy to see what's happening anywhere. And the branded links are great. Definitely recommended. Review collected by and hosted on G2.com.

What do you dislike about BL.INK?

I often times wonder about the accuracy of data.. 12,000 clicks from 200 uniques? How is that possible? It's not. Occasional down times, at least on the dashboard side. But clicks and data all still get through (we believe). And the iP addresses sometimes dont make sense. But we'll figure it out.

there survey software needs an n/a when rating individual aspects of feature/functionality! But then I'm the survey king! Review collected by and hosted on G2.com.

What problems is BL.INK solving and how is that benefiting you?

where we operate, we really have to keep an eye on deliverability, bl.ink helps us do that. Review collected by and hosted on G2.com.

Response from Keven Farnworth of BL.INK

Thanks so much for your feedback! We do appreciate your insight into your experience with BLINK. We are always looking into improving our analytics and product options, so we do welcome feedback directly to our team at help@bl.ink.

We're glad to hear that you're finding BLINK to be such a help to your business, and we're flattered that you chose to go with BLINK as a solution rather than building out a custom one. Thanks again for taking the time to leave us your feedback!