--- title: Bitly Reviews meta\_title: 'Bitly Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 922 reviews by the users' company size, role or industry to find out how Bitly works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 922 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Bitly Reviews & Product Details Visit Website Bitly is a leading marketing platform for link and QR Code management, enabling businesses of all sizes to see what’s working across online and offline channels. Powering more than 100 billion clicks and scans annually worldwide, Bitly makes it easy to create, share, and track short links and QR Codes, so brands can find what’s resonating and scale their reach. More than 3 million customers rely on Bitly to connect with their audiences, from global enterprises to growing businesses, including two-thirds of the Fortune 500. * * * Product Website Bitly Seller [Bitly, Inc.](https://www.g2.com/sellers/bitly-inc) Discussions [Bitly Community](https://www.g2.com/products/bitly/discuss) Languages Supported English Solution Type All-in-One Show More ## Pricing Pricing provided by Bitly. ### Free Free [ View More Pricing Information ](https://www.g2.com/products/bitly/pricing) ## Bitly Integrations (51) What do users say about integrations? 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KM Konjengbam M. BDR Financial Services Mid-Market (51-1000 emp.) 7/18/2026 "User-Friendly Link Shortening, QR Customization, and Landing Pages in One Platform" 4.5/5 What do you like best about Bitly? I love this platform for its ability to enhance the convenience of accessing a file or a links. I love this platform as it can shorten links to access the same web page. I also love the ability of this platform to create a new landing page. QR codes can also be easily generated by this platform. I also love the ability of this platform to customize the QR code which allows addition and differentiation with other brands. The integration capability of this platform is also good. The platform have a user friendly interface and the onboarding of this platform was also easy. I love the performance of this platform. I also love the AI assistance of this platform. The analytics of this platform provides more insight for the user. Review collected by and hosted on G2.com. What do you dislike about Bitly? I love most part of this platform but I wish that the pricing of this platform can be made more moderate. I also wish that this platform had the capacity to create forms and share it with a QR code. Review collected by and hosted on G2.com. What problems is Bitly solving and how is that benefiting you? Frankly, This platform really helps me in two major task. The first one to make long links short and the second one to create customize QR code that adds brands as well as differentiates from other. This platform assist the user in doing the two task smoothly improving the efficiency of the user. Review collected by and hosted on G2.com. Show More Response from Bitly Inc. of Bitly [Editedit](https://www.g2.com/survey_responses/bitly-review-13126244/official_response/edit) Thank you for the kind words, Konjengbam! Really glad the QR code customization and link shortening are making your workflow smoother! On the forms front: you can get your form's shareable link, paste it into Bitly, generate a short URL, and customize and download a QR code from there, that does the trick! If what you're looking for is a built-in form generator that automatically creates a link or QR code, that's not something we offer, but it's a great idea and we'll make sure it gets to our product team. We appreciate the pricing feedback too. We're here if you ever need anything! Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite ![Miguel F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Miguel F.") MF Miguel F. Software Developer Information Technology and Services Mid-Market (51-1000 emp.) 7/2/2026 "There's a lot more to Bitly than shortening links!" 4.5/5 What do you like best about Bitly? We wanted to stop sharing long, messy URLs in emails, notifications, and different parts of our product. I never expected I'd end up checking its analytics almost every week. The first integration was for a set of automated notifications that included links generated by our own system. They worked, but they didn't look very trustworthy. Integrating the Bitly API was easier than I expected, and within a couple of hours those links were much cleaner and easier to share. The biggest surprise was finding out it addressed problems beyond mere appearances. I could finally see which links people were clicking, where the traffic was coming from, and which ones were barely getting any attention. I've also been using dynamic QR Codes, and they've already saved me from reprinting marketing materials. During one campaign, the landing page changed just a few days before an event. Instead of creating new QR codes and printing everything again, I simply updated the destination and kept using the same printed materials. Review collected by and hosted on G2.com. What do you dislike about Bitly? The free plan is a great place to start, but some of the features I rely on the most, like custom domains, more detailed analytics, and a few management tools, are only available on the higher-tier plans. Once you start depending on those features, upgrading becomes pretty easy to justify. Review collected by and hosted on G2.com. What problems is Bitly solving and how is that benefiting you? I originally thought Bitly was just a URL shortener, but it's become much more useful than I expected. One feature I've really come to rely on is Weekly Insights. Instead of spending time digging through reports, it gives me a quick overview of what's changing and points out the links that deserve a closer look. I check it pretty regularly because it helps me catch things I probably would've missed otherwise. A good example was when we noticed a new feature wasn't getting as much traffic as we expected. Our first assumption was that something was wrong with the UI, so we spent quite a bit of time reviewing the frontend without finding anything unusual. That's when I started looking at the Bitly links we were sharing through emails, documentation, and in-app messages. It turned out the problem wasn't in the code at all. One of the links was simply placed where almost nobody clicked on it. We moved it, adjusted the wording around it, and within a few days traffic started picking up again. Review collected by and hosted on G2.com. Show More Response from Bitly Inc. of Bitly [Editedit](https://www.g2.com/survey_responses/bitly-review-13058341/official_response/edit) Thank you Miguel for such a detailed review! The QR code story is a perfect example of why Dynamic QR Codes exist, and it's great to hear it saved you from reprinting materials mid-campaign. Really glad the API integration was smoother than expected too. And the Weekly Insights catch you described is exactly the kind of visibility we built it for! We appreciate the honest note on feature tiers and we'll make sure that feedback reaches our product team. We're thrilled to have you on board and we're here if you ever need anything! Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Small-Business (50 or fewer emp.) 6/15/2026 "Bitly: a good service for marketing and for shortening URLs" 5/5 What do you like best about Bitly? What I like the most is its simple and intuitive interface and how fast it is. Additionally, it integrates with tools like Canva to make your work easier. The pricing starts with a free plan (so that everyone can access the tool). Support is limited in the free plan, and it's true that many options are locked. It integrates AI to get your perfect domain, even to create links. Review collected by and hosted on G2.com. What do you dislike about Bitly? In some links, a Bitly page appears telling you where you will be redirected. It is true that for people who click on the link, it is quite annoying and can affect the experience. Those of us who use Bitly do so because we want to create short links so that customers can remember them and it is easier for them than entering a long URL. Review collected by and hosted on G2.com. What problems is Bitly solving and how is that benefiting you? Bitly allows you to create links that are easy to remember. This way, customers will be able to remember them and have easy access to them. In the premium plans, it allows you to obtain marketing statistics to see the audience, etc. Additionally, you can create "Bitly Pages" that allow you to present your business to customers and integrate it with many elements (drag and drop). Furthermore, I can integrate social media buttons and it can be shared easily. Review collected by and hosted on G2.com. Show More Response from Bitly Inc. of Bitly [Editedit](https://www.g2.com/survey_responses/bitly-review-12956494/official_response/edit) Thank you for the detailed review! Really glad the interface, speed, and Canva integration are working well for you. On the redirect page: that's part of how we keep Bitly accessible on the free plan. The good news is that paid plans remove it entirely, so your links go straight to the destination with no interruption. If that's a priority for your workflow, it might be worth a look at bitly.is/Right4U to find the right fit. We're here if you have any questions! Current UserValidated ReviewerSource: OrganicAI Translated ![Galyna T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Galyna T.") GT Galyna T. Lead Generation Manager Small-Business (50 or fewer emp.) 3/9/2026 "On-brand links, more trust from leads, and good performance analytics" 5/5 What do you like best about Bitly? 1. Bitly is just very easy to use. 2. Branded short links. Before, we used generic shorteners or HubSpot links, and they looked a bit cheap. With Bitly, we can use lookalike branded domain, which looks way more trustworthy and on-brand. 3. I like that we can track clicks and see what kind of content gets more engagement. It helps us understand what works better. 4. If the destination page changes, we can update the link without replacing it everywhere. Love that. That saves time, especially considering the fact that we use same links across a few campaigns. P.S. Love their marketing newsletter! Review collected by and hosted on G2.com. What do you dislike about Bitly? I haven’t really had any negative experience with them. I do realize that I’m probably underusing our subscription, and there are a few more things for us to explore. So maybe just a soft nudge or some kind of educational newsletter series with tips on how to get the most out of the subscription. Review collected by and hosted on G2.com. What problems is Bitly solving and how is that benefiting you? We send a lot of different resources to leads so they can better understand what we do, how we do it, and whether we’re a fit for them. That includes Loom demos, case studies, downloadable resources, and similar things. Before Bitly, we used generic shorteners, and a few leads said those links looked spammy or sketchy. With branded links, we don’t have that problem anymore. They look more trustworthy and more aligned with our brand. We also get better engagement with links now. People click more, at least in part because branded links feel safer and more legit. And on top of that, Bitly helps us see which resources get the most clicks, so we better understand what content actually helps move leads forward. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Carlos Devis Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carlos Devis Y.") CY Carlos Devis Y. Youtube Channel Manager Small-Business (50 or fewer emp.) 2/11/2026 "It is easy to use, it helps me a lot with my funnels and to track sales." 5/5 What do you like best about Bitly? It helps me to shorten links and customize them. I like the function of replacing the link without changing the short one. It is very easy to use, offers metrics, and it's easy to find old links. Additionally, the initial setup was very simple, and I have noticed its progress over the years. Review collected by and hosted on G2.com. What do you dislike about Bitly? Sometimes I don't know if the reports are accurate and I would like to be notified when there are broken links. And the plan I currently have seems a bit expensive to me, however, it works well for what I use it for. Review collected by and hosted on G2.com. What problems is Bitly solving and how is that benefiting you? I use Bitly to shorten and customize links, and the function to replace the link without changing the short one is useful to me. It's easy to use, provides metrics, and makes it easy to find old links, although I would like to have notifications for broken links. I really like that I could have personalized links. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller inviteAI Translated ![Pily C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pily C.") PC Pily C. Manager BL Marketing Initiatives Small-Business (50 or fewer emp.) 4/21/2022 "User-Friendly URL Shortening with Powerful Free Features" 5/5 What do you like best about Bitly? I really like how easy Bitly is to use. The free version is comprehensive, and as a new user, you don't need to pay for a higher version. For paid users, there's flexibility with the back end of the links and personalization. I also love how user-friendly and straightforward it is for my team, making it easy to implement even for those who aren't tech-savvy. Review collected by and hosted on G2.com. What do you dislike about Bitly? I think the interface could be a little bit more attractive. It's not necessary, but it takes a little bit of getting used to as a user to know how to use it correctly. Review collected by and hosted on G2.com. Recommendations to others considering Bitly: This is BY FAR the best tool to shorten links I have found out there! Review collected by and hosted on G2.com. What problems is Bitly solving and how is that benefiting you? I use Bitly to turn long URLs into shorter versions and personalize the backend, which helps in content creation and social media posts. Review collected by and hosted on G2.com. Show More Response from Liliya Elogullari of Bitly [Editedit](https://www.g2.com/survey_responses/bitly-review-6532160/official_response/edit) Hi Pily C., thank you for your positive feedback of Bitly. We are glad you are using Bitly for link customization. If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. [See how Bitly improved](https://bitly.com/blog/) 2/6/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Shade A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shade A.") SA Shade A. Keynotes and Professional Development Trainings Small-Business (50 or fewer emp.) 5/10/2026 "Simple, Convenient Link Tracking with QR Codes and Analytics" 4.5/5 What do you like best about Bitly? I love that Bitly is simple, convenient, and easy to use. I also appreciate being able to create QR codes and track link analytics so I can see who clicked, how many people engaged, and how my links are performing. Review collected by and hosted on G2.com. What do you dislike about Bitly? I hate that the links are case sensitive. If you mess up a link, it's a wrap. I usually create all caps or all lowercase links. Review collected by and hosted on G2.com. What problems is Bitly solving and how is that benefiting you? Bitly makes it easy for me to share longer links. I don't always have to create custom links. Review collected by and hosted on G2.com. Show More Response from Social Team of Bitly [Editedit](https://www.g2.com/survey_responses/bitly-review-12630129/official_response/edit) This made our day. Thank you! Knowing exactly who's clicking and how your links are performing is the whole point, so it's great to hear the analytics are delivering real value for you. We'll keep making it even better. 🙌 Current UserValidated ReviewerSource: Organic ![Daniel Eduardo V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniel Eduardo V.") DV Daniel Eduardo V. Project manager Mid-Market (51-1000 emp.) 2/10/2026 "Well-Established and Recognizable to Users" 5/5 What do you like best about Bitly? I like that it is already well stablished and its recognizable by the users Review collected by and hosted on G2.com. What do you dislike about Bitly? Sometimes user can distrust some masked URLs Review collected by and hosted on G2.com. What problems is Bitly solving and how is that benefiting you? Sometimes an URL in the middle of the tweet can disrupt the flow of information, and bitly with just a easy few clicks allows to convert long UTMed URLs into a small address that can fit in any post. There are even some local tools that can be used that allow to make the process faster. We havent used the custome service because despite using the service almost daily we haven't needed to reach for support. It has the features we need visibly available in its UI and implementation is just copying the new URL with the integrated button it shows and pasting in your content Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite AM Abhishek M. Senior Digital Marketing Manager (MarTech & CommTech) Enterprise (\> 1000 emp.) 3/18/2026 "Quick QR Code Creation, No Competition" 5/5 What do you like best about Bitly? I like Bitly for its capability of creating custom QR codes and the speed at which I can create them, along with shortening URLs. It's super effective and fast, letting us generate a custom QR code in a minute, which was a big challenge for us before. Plus, I love the ease of customizing the QR codes with our logo and brand guidelines. It's easy to change any links in the QR code as well. The initial setup was quite easy, and we could start using it within a day. Also, I've been impressed with the improvements Bitly consistently makes. Review collected by and hosted on G2.com. What do you dislike about Bitly? there is nothing as such we I don't like Review collected by and hosted on G2.com. What problems is Bitly solving and how is that benefiting you? I use Bitly to swiftly generate custom QR codes, solving our earlier time constraints. It's easy to customize codes to our brand and make quick changes, which accelerates our campaign launches and streamlines link redirection. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Scott P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Scott P.") SP Scott P. Marketing Manager Mid-Market (51-1000 emp.) 2/10/2026 "Easy to Use, Feature-Rich URL Shortening and QR Codes" 5/5 What do you like best about Bitly? It’s incredibly easy to use, and the feature set is a perfect fit for our organization. It covers everything we need, from simple URL shortening to QR code generation for our video and printed collateral. Review collected by and hosted on G2.com. What do you dislike about Bitly? There isn’t much to dislike about it. For the price point, I think it offers a ton of features. A few things—like limiting the number of times you can edit a URL after the link has been created—can be a bit restrictive, but overall it hasn’t really been a problem for me. Review collected by and hosted on G2.com. What problems is Bitly solving and how is that benefiting you? It’s perfect for our social media tracking and for integrating with other platforms such as Buffer. It also makes generating QR codes for our tradeshows extremely simple, and we can track their usage as well. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ## Questions about Bitly? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Bitly ](https://www.g2.com/products/bitly/discussions/new) ![Martin J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Martin J.") MJ Martin James • Last activity 10 months ago Auto Links Creation 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/auto-links-creation) RL Rhino Linings • Last activity over 1 year ago Link Clicks Decreasing? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/link-clicks-decreasing) [ View all Discussions ](https://www.g2.com/products/bitly/discuss) ## Pricing Options Pricing provided by Bitly. ### Free Free ### Core Starting at $120.00 Per Year ### Growth Starting at $29.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/bitly/pricing) Bitly Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_29a0fa7af7cc0867729a42c5c03e4185/rebrandly.png "Product Avatar Image") Rebrandly 4.6/5(367) [ Compare Now ](https://www.g2.com/compare/bitly-vs-rebrandly) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_f6cdfd16701e5d340540c164a43c7ea2/tinyurl.png "Product Avatar Image") TinyURL 4.3/5(114) [ Compare Now ](https://www.g2.com/compare/bitly-vs-tinyurl) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_de38ded54192865bf536f210b4a47ec4/hootsuite.png "Product Avatar Image") Hootsuite 4.3/5(7,405) [ Compare Now ](https://www.g2.com/compare/bitly-vs-hootsuite) ##### ##### Bitly Features Tools Audience Insights URL Shortener Branded Shortlinks Link Analytics Bulk URL Creation Audience Targeting Geographic Targeting Device/OS Targeting Analytics Digital Analytics Data Sharing and Exporting [ View More Features ](https://www.g2.com/products/bitly/features) ## Top-Rated Alternatives [ ![BL.INK](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BL.INK") BL.INK 4.5/5(346) ](https://www.g2.com/products/bl-ink/reviews) [ ![Uniqode QR Code Generator](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Uniqode QR Code Generator") Uniqode QR Code Generator 4.8/5(546) ](https://www.g2.com/products/uniqode-qr-code-generator/reviews) [ ![Rebrandly](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rebrandly") Rebrandly 4.6/5(367) ](https://www.g2.com/products/rebrandly/reviews) [ View All Alternatives ](https://www.g2.com/products/bitly/competitors/alternatives) ##### Categories on G2 [Landing Page Builders](https://www.g2.com/categories/landing-page-builders)[Social Media Analytics](https://www.g2.com/categories/social-media-analytics)[Content Analytics](https://www.g2.com/categories/content-analytics) [Landing Page Builders](https://www.g2.com/categories/landing-page-builders)[Social Media Analytics](https://www.g2.com/categories/social-media-analytics)[Content Analytics](https://www.g2.com/categories/content-analytics)[QR Code Generator](https://www.g2.com/categories/qr-code-generator)[Smart Link](https://www.g2.com/categories/smart-link)[URL Shortener](https://www.g2.com/categories/url-shortener) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What workplace technology actually supports distributed team productivity without requiring IT to manage a separate tool for every communication channel?](https://www.g2.com/discussions/what-workplace-technology-actually-supports-distributed-team-productivity-without-requiring-it-to-manage-a-separate-tool-for-every-communication-channel%20)[Which insurance policy administration platforms streamline quoting, binding, rating and renewal processes efficiently for carrier teams?](https://www.g2.com/discussions/which-insurance-policy-administration-platforms-streamline-quoting-binding-rating-and-renewal-processes-efficiently-for-carrier-teams)[What is the top platform for managing medical billing and claims?](https://www.g2.com/discussions/what-is-the-top-platform-for-managing-medical-billing-and-claims) [What's the best mobile marketing platform for avoiding unsubscribe spikes caused by poor personalisation and over-messaging?](https://www.g2.com/discussions/what-s-the-best-mobile-marketing-platform-for-avoiding-unsubscribe-spikes-caused-by-poor-personalisation-and-over-messaging)[What are the best anonymization tools for AI teams preparing datasets while keeping data utility for training models and analytics?](https://www.g2.com/discussions/what-are-the-best-anonymization-tools-for-ai-teams-preparing-datasets-while-keeping-data-utility-for-training-models-and-analytics)[Pros and Cons Details](https://www.g2.com/products/bitly/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)