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G2 recognized Bitly
Bitly

By Bitly, Inc.

4.5 out of 5 stars

How would you rate your experience with Bitly?

Bitly Reviews & Product Details

Pricing

Pricing provided by Bitly.

Free

Free

Bitly Media

Bitly Demo - Dashboard
View a dashboard with aggregated metrics for all your links.
Bitly Demo - Links
View the performance of your links over time.
Bitly Demo - QR Codes
Generate a downloadable QR Code for any Bitly link.
Bitly Demo - Link-in-Bio
Create a personalized landing page with links to all of the content most relevant to your customers or audience.
Bitly Demo - Campaigns
Build, manage, and measure the success of omnichannel campaigns in a single dashboard.
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Bitly Reviews (849)

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Reviews

Bitly Reviews (849)

View 2 Video Reviews
4.5
849 reviews

Pros & Cons

Generated from real user reviews
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KM
Associate Director
Enterprise (> 1000 emp.)
"Winning in Seconds: How Bitly Transforms Event Registration"
What do you like best about Bitly?

Bitly makes it quick and easy for interested parties to register for our events, ensuring we capture their attention in the few seconds we have. With QR codes and short, memorable links, we remove barriers to entry, increasing participation. Beyond registration, the tool also helps us gather valuable metrics. We can track which departments show the most interest, identify early registrants, and analyze the reach of our advertising. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

We use up our allotted monthly QR codes quickly; the next tier is significantly more expensive. Review collected by and hosted on G2.com.

Lucas H.
LH
Associate
Small-Business (50 or fewer emp.)
"The impact of Bitly on my operation is extremely significant."
What do you like best about Bitly?

Bitly helps my company gain better insights into the advertising and marketing campaigns we run for our clients. The interface is very user-friendly, easy to use and collaborate on, and everything works smoothly and quickly. The QR code creation and link shortening features are the ones we use the most, all in a very agile way. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

The limited redirecting links may be a bummer, but thats ok. Review collected by and hosted on G2.com.

India M.
IM
Project Manager, Founder
Small-Business (50 or fewer emp.)
"User-friendly & Effective"
What do you like best about Bitly?

The interface is exceptionally easy to use and allows you to focus on customization, metrics, and integrations as opposed to spending a long amount of time to do just the basics. I like that I can get a very quick touch-point on what my audience is responding to so I can quickly tweak campaigns. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I would love for there to be more features and integrations. It'd also be if Bitly offered form services like some other link shorteners. For example, if I could create a form there as opposed to elsewhere and then linking it to a QR code. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Enterprise (> 1000 emp.)
"easy tool for custom, shortened URLs"
What do you like best about Bitly?

The ability to shorten links and customize URLs. Also to make custom QR codes. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

They recently changed the "free" version so that a Bitly ad page appears before you can link to your final destination. This drastically decreases user experience. Review collected by and hosted on G2.com.

Robert A.  L.
RL
Audiobook Coach & Producer/Transformational Speaker
Small-Business (50 or fewer emp.)
"Convenient!"
What do you like best about Bitly?

The best aspect of Bitly is being able to create custom links that are easy for my clients to remember. Also, if I have to change the original link associated with ethe Bitly link I created, I can do a redirect without changing my Bitly link. That is huge when you have your link published on many platforms. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I can only hide a link I don't want to use. I would prefer to dlete the link completely but I don't see that as an option. Review collected by and hosted on G2.com.

Verified User in Computer Games
AC
Mid-Market (51-1000 emp.)
"A simple link management tool"
What do you like best about Bitly?

The best thing about Bitly is how easy it makes link management. You can quickly shorten URLs, create branded links that boost trust, and track clicks with detailed analytics. It also integrates smoothly with other tools and even generates QR codes automatically. It’s simple, reliable, and great for keeping tabs on your marketing efforts. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

One downside of Bitly is that many of the best features—like advanced analytics and branded links—are locked behind paid plans. Bulk link shortening could be more streamlined, which is frustrating when managing a large number of URLs. Also, you can’t create multiple unique short links that all lead to the same destination, which limits flexibility in your campaigns. Review collected by and hosted on G2.com.

sean c.
SC
Product Marketing
Small-Business (50 or fewer emp.)
"Easy insights"
What do you like best about Bitly?

Bit.ly's easy link redirects and link/QR code usage data to support my marketing efforts, allowing me see what works and what doesn't, and enables me to be more efficient/effective. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

The user interface for link and QR code creation couldn't be easier. But, there's several features that I do not use or use effectively because it's confusing. Though, to be fair, I haven't used the training resources available to learn more. Review collected by and hosted on G2.com.

Verified User in Broadcast Media
UB
Small-Business (50 or fewer emp.)
"Easily grow your brand using Bitly."
What do you like best about Bitly?

Bitly makes it easy to take my YouTube content and share it with a slick shortened URL. The short links are so valuable when explaining my content verbally or posting on social media. I have also put it to work with my Tinkercad creations. Sharing a bit.ly so users can easily access a template has been fantastic. I also love that I can track it all using the built-in analytics. Bitly has been a fantastic tool as I grow my YouTube channel. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I liked when Bitly was free. That said, since I have a paid plan I do appreciate that I can edit and re-direct links. Analytics are worth the monthly cost too. Review collected by and hosted on G2.com.

MM
Content Specialist
Small-Business (50 or fewer emp.)
"Ease and accessibility of links and analytics"
What do you like best about Bitly?

Being able to shorten links for social media is the primary function for us, but also creating UTM links, tracking analytics, and creating QR codes. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I believe bitly functions as it is intended and I don’t have any downfalls of the product as of right now. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
UH
Mid-Market (51-1000 emp.)
"Bitly WAS great."
What do you like best about Bitly?

The platform is pretty simple and straight forward. Very easy to navigate and use. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

absolutely no customer service besides AI chat. I have a paid service. If you have any questions or custom upgrades the only way to do this is chat, but unfortunately the chat can't handle custom requests. The chat says that a customer rep will contact me, but that does not happen. I have been waiting for over a month now. The chat is not a human, but an AI only. Some chat has AI in the beginning and changes to a real person, but not in this case. Review collected by and hosted on G2.com.

Response from Bitly Inc. of Bitly

Hello - We'd really like to hear more from you about your less-than-stellar experience with Bitly's Support. If you get this message, can you please send an email to social@bit.ly (monitored by a human!) so we can get this partnership back on track? From there, I can assist with any Support-related needs you have. Thank you for the opportunity to earn your trust back. - DW

Pricing Options

Pricing provided by Bitly.

Free

Free

Core

Starting at $120.00
Per Year

Growth

Starting at $29.00
Per Month
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Bitly Features
Audience Insights
Branded Shortlinks
Link Analytics
Bulk URL Creation
Geographic Targeting
Device/OS Targeting
Digital Analytics
Data Sharing and Exporting
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