Bitly Reviews & Product Details

Bitly Overview

What is Bitly?

Bitly is the world's leading link management platform, offering tools, data and analytics that allow businesses to own their customer experiences. Bitly turns links --already simple and ubiquitous-- into powerful and versatile assets. Bitlinks strengthen brand integrity, cut across channels, devices and walled gardens, and collect actionable insights along the way. Bitly's Enterprise version powers linking experiences for the world's largest brands. With features like branded short links, mobile deep linking, expanded analytics and user management, Bitly Enterprise is a one-stop tool that creates, organizes, optimizes, and displays insights from all the links dispersed across an entire business, internally and externally.

Bitly Details
Website
Discussions
Bitly Community
Languages Supported
English
Product Description

Bitly’s complete Link Management Platform empowers businesses of every size to embed short, branded call-to-action links in their communications using tools, analytics, and insights to maximize the impact of every digital initiative.

How do you position yourself against your competitors?

Bitly is the unrivaled global leader in link management, employing an ultra-modern infrastructure capably generating over 2.3 billion links per year that drive 20 billion clicks every month—no alternative link shortening provider comes close. Bitly’s experience and longevity are unmatched with a 12-year track record of 99.9% uptime serving some of the biggest brands in the world, including two-thirds of the Fortune 500. With fully customizable branded links, complete campaign management, an open, flexible API—enabling over 7,000 integrations and counting—and tracking on over 20 metrics with every click, Bitly truly sets standard for link management.

Seller Details
Seller
Bitly, Inc.
Company Website
Year Founded
2008
HQ Location
New York, NY
Twitter
@Bitly
68,327 Twitter followers
LinkedIn® Page
www.linkedin.com
208 employees on LinkedIn®
TD
Overview Provided by:
Trupti Desai
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Bitly Videos

Bitly Screenshots

Bitly Demo - Dashboard
Bitly Demo - All Links
Bitly Demo - Link Creation
Bitly Demo - QR Codes
Bitly Demo - Campaigns

Bitly Downloads

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Customer Story: Impactful SMS Messaging When It's Needed Most
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Customer Story: Using Bitly to Prove ROI on SMS
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Customer Story: 100 Million Bitly Links, 100 Million Better Experience
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Bitly Reviews

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UC
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Browser plug-in makes accessing it easy and fast Review collected by and hosted on G2.com.

What do you dislike?

Plug-in can sometimes have outages, which makes the link sharing process take longer Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Sharing links on social media and tracking traffic Review collected by and hosted on G2.com.

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UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

bitly Keeps our social media promotion links nice and tidy; flexible with URL schemes and parameters Review collected by and hosted on G2.com.

What do you dislike?

Sometimes looks a little spammy as a shortlink, would be nice to have full customization of link to be more user-facing Review collected by and hosted on G2.com.

Recommendations to others considering the product:

clean, easy way to shorten your links for clean social media posts as well as performance metrics all in one place Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

User engagement; ease of use for our social media team Review collected by and hosted on G2.com.

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Open Discussions in Bitly
MJ
Is it possible to track website visitor via bitly link?
CommentComment
Neil W.
NW
Organizing Representative
Political Organization
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Bitly is great for tracking how many clicks you get on links and for creating shorter links Review collected by and hosted on G2.com.

What do you dislike?

Use of separate website outside of platforms I post links on Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Twitter now shortens links, bitly seems less useful now Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Shorter links for sharing on social media Review collected by and hosted on G2.com.

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UI
Validated Reviewer
Review source: Organic
What do you like best?

Great solution for shortening long links. Also get click through data very quickly. Review collected by and hosted on G2.com.

What do you dislike?

Not all users are happy to use short links. Often adware spammy emails contain short links, so a lot of users don't click Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Give it a go. Also try tiny url. Review collected by and hosted on G2.com.

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Bitly Pricing

Customized Solutions
$$
1 - 1,000+ User Seats
Basic
$
1 User Seat
See all 3 Bitly pricing levels

Bitly Features

Highest-Rated Features
  • Branded Shortlinks - URL Shortener
    • -1% below average
  • Historical Shortlink Tracking - URL Shortener
    • 1% above average
Lowest-Rated Features
  • Bulk URL Creation - URL Shortener
    • 4% above average
  • Link Analytics - URL Shortener
    • 2% above average
Access Grid® Report
Data from Grid® Report for URL Shortener | Winter 2021
Top Industries Represented
Marketing and Advertising
50
Computer Software
23
Information Technology and Services
17
Internet
14
Non-Profit Organization Management
10
Other
295
Data from Grid® Report for URL Shortener | Winter 2021

Bitly User Ratings

9.4
Ease of Use
URL Shortener Average: 9.1
8.4
Quality of Support
URL Shortener Average: 8.7
9.4
Ease of Setup
URL Shortener Average: 9.4
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Content Analytics Software
URL Shortener

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Bitly
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