--- title: Bitly Reviews meta\_title: 'Bitly Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 922 reviews by the users' company size, role or industry to find out how Bitly works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 922 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing ---

# Bitly Reviews & Product Details

Visit Website

Bitly is a leading marketing platform for link and QR Code management, enabling businesses of all sizes to see what’s working across online and offline channels. Powering more than 100 billion clicks and scans annually worldwide, Bitly makes it easy to create, share, and track short links and QR Codes, so brands can find what’s resonating and scale their reach. More than 3 million customers rely on Bitly to connect with their audiences, from global enterprises to growing businesses, including two-thirds of the Fortune 500.

* * *

Product Website
Bitly
Seller
[Bitly, Inc.](https://www.g2.com/sellers/bitly-inc)
Discussions
[Bitly Community](https://www.g2.com/products/bitly/discuss)
Languages Supported

English

Solution Type

All-in-One

Show More

## Pricing

Pricing provided by Bitly.

### Free

Free

[
View More Pricing Information
](https://www.g2.com/products/bitly/pricing)

## Bitly Integrations
(51)

What do users say about integrations?

Verified by Bitly

[

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Integrately

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Microsoft Edge

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Microsoft Power Apps

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Microsoft Power Automate

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PandaDoc

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Piano Amplifier

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Planable

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Relay.app

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Salesforce Headless 360 Platform (formerly Salesforce Platform)

](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[

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Sendible

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SmarterQueue

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SocialBee

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SocialPilot

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SocialWeaver

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Sprinklr Social

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Sprout Social

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Terminus URL Builder

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Tray.ai

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ubisend

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UTM.io

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 ![Max H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Max H.")
MH

Max H.

Digital Marketing Manager

Small-Business (50 or fewer emp.)

12/10/2021

"Bad support for Premium Users"

1.5/5

What do you like best about Bitly?

- Shortens Links

- Stats

Minimum characters remaining Review collected by and hosted on G2.com.

What do you dislike about Bitly?

- Support is quite bad for Premium Users

- Only useless FAQ answers from Support

- Custom domains don't work with all domain providers because certain DNS settings are not possible

- Lock in effect if you get your custom domain on bitly: You can't transfer it ever to another service. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

- so far none as custom domain is not working in support is slow and useless so far Review collected by and hosted on G2.com.

Show More

Response from Liliya Elogullari of Bitly

[Editedit](https://www.g2.com/survey_responses/bitly-review-5191736/official_response/edit)

Hi Max, I apologize on behalf of Bitly for the issues you have experienced with your custom domain and setup and the lack of support as a Premium Plan user. We appreciate your feedback and I will pass your comment(s) to our internal team in regard to improving the Bitly experience in the future.

6/12/2022
Validated ReviewerSource: Organic

 ![Verified User in Sports](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Sports")
US

Verified User in Sports

Small-Business (50 or fewer emp.)

5/21/2020

"Basic use is fine and easy to use, but paid agreements lack flexibility"

1.5/5

What do you like best about Bitly?

Easy to navigate and use. Data is easy to access. Customer service when setting up a paid account is also as expected. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Paid accounts, particularly Enterprise agreements, lack flexibility.

Customer service from Bitly is non existent once it is time to pay your invoice. I have tried five or six times to contact Bitly regarding my account as I have had income challenges due to Covid-19 but have never been responded to. I just receive another notice stating my account is outstanding. This approach makes me believe that once you have signed up to a paid account, all they are interested in is your money. Review collected by and hosted on G2.com.

Recommendations to others considering Bitly:

Don't purchase an Enterprise account unless you absolutely have to Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

I am still waiting for someone to get in contact with me regarding the issue stated above.

Benefits have been minimal as there are other companies I can go to who provide a similar, if not the same, service. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Consumer Electronics](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Electronics")
AC

Verified User in Consumer Electronics

Small-Business (50 or fewer emp.)

5/22/2020

Business partner of the seller or seller's competitor, not included in G2 scores.

"Unresponsive support"

1.5/5

What do you like best about Bitly?

It allows us to store all forwarded links in one place. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

The support was poor. There was a "forced" change of package that locked us from editing old links. Waiting for over a month for support to do something about it. No help was offered. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

Posted custom url shorters on social media and print user manuals. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Kristen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kristen B.")
KB

Kristen B.

Account Supervisor

Small-Business (50 or fewer emp.)

7/28/2017

"Great for sending links"

2/5

What do you like best about Bitly?

I like how bitly helps me organize emails with a lot of links to my clients Review collected by and hosted on G2.com.

What do you dislike about Bitly?

For some reason, the system often doesn't work when trying to shorten Facebook links Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

Keeping emails organized Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

 ![Thue Lægdsgaard M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Thue Lægdsgaard M.")
TM

Thue Lægdsgaard M.

Marketing Operations Manager

Hospital & Health Care

Mid-Market (51-1000 emp.)

2/6/2017

"Great little tool but way too expensive"

2/5

What do you like best about Bitly?

Its simplicity, ease of use and chrome integration. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

The price is the only real downside, but for what the product does (shortens urls with vanity links) the price was way too steep. They tried to sell us on their tracking capabilities but we found that sub-par and better done in other products. Review collected by and hosted on G2.com.

Recommendations to others considering Bitly:

The only drawback for me was the high price point, which was also enough for us to end up cancelling. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

Shortening urls quickly and with vanity urls. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

## Questions about Bitly? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Bitly
](https://www.g2.com/products/bitly/discussions/new)

RL

Rhino Linings
•
Last activity over 1 year ago

Link Clicks Decreasing?

2 Upvotes

1

[
Join the conversation
](https://www.g2.com/discussions/link-clicks-decreasing)

 ![Martin J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Martin J.")
MJ

Martin James
•
Last activity 10 months ago

Auto Links Creation

2 Upvotes

1

[
Join the conversation
](https://www.g2.com/discussions/auto-links-creation)

[
View all Discussions
](https://www.g2.com/products/bitly/discuss)

## Pricing Options

Pricing provided by Bitly.

### Free

Free

### Core

Starting at $120.00

Per Year

### Growth

Starting at $29.00

Per Month

[
View More Pricing Information
](https://www.g2.com/products/bitly/pricing)

Bitly Comparisons

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_29a0fa7af7cc0867729a42c5c03e4185/rebrandly.png "Product Avatar Image")

Rebrandly

4.6/5(367)

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TinyURL

4.3/5(114)

[
Compare Now
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Hootsuite

4.3/5(7,405)

[
Compare Now
](https://www.g2.com/compare/bitly-vs-hootsuite)

##### 
##### Bitly Features

Tools

Audience Insights

URL Shortener

Branded Shortlinks

Link Analytics

Bulk URL Creation

Audience Targeting

Geographic Targeting

Device/OS Targeting

Analytics

Digital Analytics

Data Sharing and Exporting

[
View More Features
](https://www.g2.com/products/bitly/features)

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