When assessing the two solutions, reviewers found TinyURL easier to use, set up, and do business with overall. However, reviewers preferred the ease of administration with Bitly.
I love that I can use this product in tandem with Google URL Builder to create trackable links that don't take up your entire screen. Plus, Bitly has surprisingly robust analytics for being a free service, and even allows customization of short links so...
I like how it can shorten url and making it more convenient to use than a long url.
Lack of customer help. This made it impossible to use.
There are truly none I can think of especially when put in comparison of other URL shortening service renderers.