Terminus URL Builder Reviews & Product Details

Terminus URL Builder Overview

What is Terminus URL Builder?

Build, manage, collaborate and share your tracking URLs. All your tags and URLs in one place.

Terminus URL Builder Details
Product Description

Build, manage, collaborate and share your tracking URLs. All your tags and URLs in one place.


Seller Details
Seller
Terminus
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@terminusapp
47 Twitter followers
LinkedIn® Page
www.linkedin.com
16 employees on LinkedIn®
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Terminus URL Builder Reviews

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Marketing Coordinator
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The interface provides a straightforward self-service platform for my display campaigns. It is incredibly easy to get a campaign up. Review collected by and hosted on G2.com.

What do you dislike?

While I think there is great benefit to this, the 48hr+ turnaround on a campaign once you submit it can be an issue. It is more on people like myself to allow for that turnaround.

Not really a dislike but something people should be aware of. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Stronger focus on ABM for lead nurturing. We have been able to target previously engaged accounts in a more effective way to get them in the hands of sales sooner. Review collected by and hosted on G2.com.

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Marketing Project Manager
Computer Software
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

It seems like a great tool and could be really organized if you had someone managing your Terminus use. Review collected by and hosted on G2.com.

What do you dislike?

Our account is kind of all over the place. Because there's a lot of freedom with the tool, it's quickly gotten unorganized and so our tracking/results aren't really reliable. It would take a decent amount of work to clean up. But for a specific tracking URL it does the job. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Set out specific guildelines on use and make sure it's been followed closely so your tracking is valuable and stays consistent. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We're providing a software solution for coaches to upload and share out their game film. We work through a lot of partnerships and this tool helps us realize the benefit of messaging coming from other partners opposed to us. Review collected by and hosted on G2.com.

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Marketing Director
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Google Chrome plugin works very well. The platform overall is very simple and easy to use. Review collected by and hosted on G2.com.

What do you dislike?

Having to use the bit.ly version of the link for maximum reporting/analytics is irritating - just another step to have to remember. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Far more consistent use of UTM parameters across the team now that a drop-down list is provided. more accurate tracking of activity/campaigns. Review collected by and hosted on G2.com.

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Photographer
Photography
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

you don't need to type UTM parameters over and over again. Terminus remembers them and

If you have a lot of URLs, build them in bulk.

Build new URLs based on the previous ones with a single click. Review collected by and hosted on G2.com.

What do you dislike?

my main problem with the platform is that the pricing is high , for personal use it's tolerable but for business users is damn expensive Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I had actually started building a solution like Terminus using Google Spreadsheets, Forms, and the likes. Essentially, Terminus took care of all the things that I would have built after countless hours of fiddling with formulae and learning more about spreadsheets Review collected by and hosted on G2.com.

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Head of Marketing
Information Technology and Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

A very neat and minimalist interface. It's super easy to understand how terminus works, it's was just a matter of seconds for me. The way Terminus manage your links is way more advanced than any other link management tool. Basically, Terminus works with a project-oriented interface, where you can build a set a URLS really quickly, via the web dashboard or CSV. Review collected by and hosted on G2.com.

What do you dislike?

The UI may be getting old (looks like it's still running under bootstrap 2). So it's hard to know if the service is getting updates on a regular basis. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Don't forget to check out the custom domains section: this will allow you to use your own domains for each brand or product. This leads to get a more professional and corporate shortened URL. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

When I have to launch a new marketing campaign, the key is to get data across your channels.

To do this, using UTM in URLs helps a lot. But as the time goes by, we are using more and more channels every years, making tracking harder. Terminus helps to shorten URLs and manage UTM in one place. Review collected by and hosted on G2.com.

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Co Founder
Computer Software
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The ability to quickly jump in and get setup is an instant standout, with the install process involving very few modifications to our existing code, and when implemented the coverage you get of accounts is extremely detailed and useful, allowing you to very quickly build out fully featured, relevant marketing campaigns around specific groups of accounts. Review collected by and hosted on G2.com.

What do you dislike?

My biggest gripe is the payment model, where as a general rule you pay per impression, which can end up being particularly pricy. I would much prefer them to move to a per click or per conversion model, which would result in their service being significantly cheaper to access and use. Additionally, there can be some issues with figuring out pipelines, but for the majority that's simply a personal gripe, and our team quickly got to grips with how the system operated. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

As a general rule, take some time before you go into Terminus to actually physically sketch out what you want from your marketing campaign, because you can quickly end up swamped with possibilities. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Since our specific markets are very niche groups of people, Terminus has allowed us to very quickly and efficiently target these groups in a way that allows us to cut right through all the chatter and gain direct and impactful leads with the kinds of people that our products would be most useful and impactful for. That fact alone makes it entirely worth the price. Review collected by and hosted on G2.com.

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Digital Marketing Manager
Insurance
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

A simple user interface and great management of URL structure for tracking purposes. The advanced capabilities to use a short URL is also a benefit of using the tool instead of an excel sheet or something similar. Review collected by and hosted on G2.com.

What do you dislike?

Nothing is really missing from the tool, it is a great tool. It does what it says it does and it does it well. However, if you are looking for reporting capabilities, Terminus does not necessarily fulfill those needs, but it doesn't claim to either. Terminus basically provides a click report for each UTM parameter if the short URL is used. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Other than building an excel file or using a tool that is an add-on to something else, I don't think you will find a ton of other tools to do what Terminus does... Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The tool helps us build links with parameters in order to provide more accurate tracking for our analytics team, as well as a branded link shortener. The tool does include the ability to create multiple projects, but we currently do not use that feature. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The link shortener incorporated into the application allows us generate reports within the app. Review collected by and hosted on G2.com.

What do you dislike?

Not really anything. The application does what it is meant to do, quickly and without bloated additions that would bog it down. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Use their free trial before buying! It will show you if you need to product or not. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Terminus is an application for managing and reporting URL click tracking. Review collected by and hosted on G2.com.

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PR/Booking
Human Resources
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Much easier to use than some others. Makes it easier to train. Review collected by and hosted on G2.com.

What do you dislike?

Not always clear about tracking abilities Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Advertising Review collected by and hosted on G2.com.

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AO
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Have commands for everything and i can do custom bash script for my workflow Review collected by and hosted on G2.com.

What do you dislike?

* Not cache the information, so for every request about the list of site you have to wait

* The help command is cryptic

* Missing an online docs like wp-cli that contain many examples for use, terminus have too many commands Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you use pantheon you need terminus to improve the workflow and forgot all the annoying tasks as sysadmin. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Simplify the workflow is important when you work with many people also too fast the task and be secure of the result Review collected by and hosted on G2.com.

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UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I like how easy it is to set up and manage campaigns. Review collected by and hosted on G2.com.

What do you dislike?

i wish it was easier to clone existing campaigns instead of creating new ones from scratch. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Try it out! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are able to better target specific accounts and territories using specific information only relevant to those segments. Review collected by and hosted on G2.com.

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