Bitly Pricing Overview

Free Trial

Bitly Pricing Key Insights

Last updated on Apr 30, 2026

Bitly offers 5 pricing editions, starting at $0. Bitly pricing tiers are designed to support different usage levels and team sizes. Bitly also offers a free trial. Higher-tier plans are available via direct consultation with the vendor. Compare the Bitly pricing table below to figure out the best fit for your needs.

Free — $0

Growth — $29 / Per Month

Core — $120 / Per Year

Premium — $199 / Per Month

Bitly For Enterprise — Contact Us / 1 Custom number of users seats Per Year

Rated 4.5 / 5

*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller.

Free

Get started with Bitly with our Free plan. Get access to a sampler plater of products in the Connections Platform including Short Links, QR Codes and a Link-in-bio page.

Core

Starting at $120.00

Per Year

Dive into the Bitly Connections Platform with our Core plan, including more Short Links and QR Codes and more robust features like customizations and Analytics.

Growth

Starting at $29.00

Per Month

Build your brand and business with the deep and delightful features of the Bitly Connections Platform. The Growth plan includes everything in our Free and Core plans, plus more!

Premium

Starting at $199.00

Per Month

We've packed everything into our Premium Connections Platform plan for businesses ready to make big impacts. All the features of Free, Core, and Growth (including a custom domain for your Short Links), plus high-volume monthly limits for Short Link and QR Code creations

Bitly For Enterprise

1 Custom number of users seats Per Year

The trusted, unrivaled enterprise-grade solution. One Connections Platform for all your Short Link and QR Code needs. . Get everything and the kitchen sink from the other plans, and then continue to customize a package with us to fit your business needs.

Bitly offers pricing plans for everyone, from individuals and businesses just getting started with link management to individualized packages for some of the world’s largest enterprises. Our Free plan lets anyone begin tracking and measuring audience interaction with links, while our low-priced Basic plan allows customers to take advantage of a dedicated custom domain to create and share branded links that increase engagement and build trust with their audience. Beyond our Basic plan, our Sales team enables Customized Solution to meet the needs of any growing or established company looking to drive brand loyalty, scale multichannel campaigns, and collaborate across teams. Businesses and organizations can choose the quantity of seats, custom domains and branded links they will need to best match their business requirements.

Learn more at https://bitly.is/pricingforG2

Pricing information for Bitly is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Bitly must be conducted with the seller.

Pricing information was last updated on March 10, 2025

Bitly Pricing FAQs

Generated using AI

Is Bitly free, or does it offer a free trial?

Yes. According to G2 data, Bitly offers a free plan with limited features. Users can upgrade to paid plans for additional capabilities. Visit the seller's official pricing page to compare plan options and features.

How much does Bitly cost in 2026?

According to G2 data, Bitly pricing in 2026 starts at $29.00 and can reach $199.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Bitly, Inc.'s official pricing page for the most current details.

Who is Bitly pricing best suited for?

According to G2 reviewers, Bitly's pricing is best suited for small to mid-market businesses with active marketing needs. G2 users in marketing, healthcare, nonprofits, education, and real estate frequently appear across reviews, with many small business reviewers finding the Core or Growth plans sufficient for branded links and basic analytics. Mid-market teams in marketing and IT tend to gravitate toward Growth or Premium for campaign tracking and QR code volume. The free plan suits individuals or very light users. Enterprise-level organizations needing custom link volumes, multiple user seats, API access, and SLA guarantees are best directed toward Bitly's Enterprise tier with custom pricing.

What are the key differences between the free and paid versions of Bitly?

Bitly's free plan is quite limited, offering only 5 short links per month, 2 QR codes, and no analytics retention beyond basic click counts. G2 reviewers frequently note that features once available for free, such as custom back-halves and analytics, have moved behind paid tiers. Bitly's paid plans starting at $120/year unlock significantly more links, advanced QR code customization, branded domains, UTM builders, and analytics data retention ranging from 30 days on Core to one year on Premium. G2 users highlight branded custom domains and click analytics as the primary drivers for upgrading, with enterprise users gaining API access, deep linking, and dedicated support.

Is Bitly considered good value for its pricing?

Bitly's value perception is mixed across G2 reviewers. High-volume users and marketing teams tend to rate it highly, with many G2 reviewers praising its reliability, branded links, analytics, and QR code features as worth the cost. However, pricing concerns are among the most frequently cited complaints. G2 users across small businesses, nonprofits, and startups repeatedly flag the steep jump between tiers, particularly from Core to Premium, as a barrier. Reviewers mention competitors like Rebrandly and TinyURL as cheaper alternatives. That said, the consensus among satisfied users is that Bitly's brand recognition, integrations, and link management capabilities justify the premium for teams that use it consistently.

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Bitly Pricing Reviews

(2)

Grace I.

CEO

Information Services

Small-Business (50 or fewer emp.)

2/14/2024

"Amazing tool - totally hooked"

5/5

What do you like best about Bitly?

Bitly has practical features that make our work easy Review collected by and hosted on G2.com.

What do you dislike about Bitly?

The cost is on the high side now and the cheaper option does not meet all of my needs. Review collected by and hosted on G2.com.

Response from Liliya Elogullari of Bitly

edit

Hi Grace, thank you for your positive feedback of Bitly. We are glad you are hooked when using Bitly.

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below.

Thank you again for your review.

See how Bitly improved

Verified User in Hospital & Health Care

Mid-Market (51-1000 emp.)

10/8/2025

"Bitly WAS great."

2/5

What do you like best about Bitly?

It's very stable. Never had any issues with the platform. The short urls and QR codes worked all the time I used it. Even when changing the links they all worked perfectly Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Their package offering is not close to some of their competitors. The competition has better offerings while Bitly moved to less competitive offerings. I remember about a year ago Bitly offered 1,500 links, 1,500 QR codes and 5 landing pages for their basic package. Now, for the same package, they offer 10 QR codes, 500 links and 10 landing pages. Rebrandly.com has a better offering, similar to the old Bitly offering. Review collected by and hosted on G2.com.

Response from Bitly Inc. of Bitly

edit

Thank you for the honest feedback, really glad the platform's reliability and link management have worked well for you throughout. We appreciate you sharing your thoughts on our package changes. Bitly's plans are designed to serve a wide range of users and use cases, and we know that means the fit isn't always perfect for everyone. Feedback like yours is exactly what informs those conversations. Thanks for taking the time to share it!