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G2 recognized Bitly
Bitly

By Bitly, Inc.

4.5 out of 5 stars

How would you rate your experience with Bitly?

Bitly Reviews & Product Details

Pricing

Pricing provided by Bitly.

Free

Free

Bitly Media

Bitly Demo - Dashboard
View a dashboard with aggregated metrics for all your links.
Bitly Demo - Links
View the performance of your links over time.
Bitly Demo - QR Codes
Generate a downloadable QR Code for any Bitly link.
Bitly Demo - Link-in-Bio
Create a personalized landing page with links to all of the content most relevant to your customers or audience.
Bitly Demo - Campaigns
Build, manage, and measure the success of omnichannel campaigns in a single dashboard.
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Bitly Reviews (852)

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Reviews

Bitly Reviews (852)

View 2 Video Reviews
4.5
852 reviews

Pros & Cons

Generated from real user reviews
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Verified User in Broadcast Media
UB
Small-Business (50 or fewer emp.)
"Easily grow your brand using Bitly."
What do you like best about Bitly?

Bitly makes it easy to take my YouTube content and share it with a slick shortened URL. The short links are so valuable when explaining my content verbally or posting on social media. I have also put it to work with my Tinkercad creations. Sharing a bit.ly so users can easily access a template has been fantastic. I also love that I can track it all using the built-in analytics. Bitly has been a fantastic tool as I grow my YouTube channel. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I liked when Bitly was free. That said, since I have a paid plan I do appreciate that I can edit and re-direct links. Analytics are worth the monthly cost too. Review collected by and hosted on G2.com.

MM
Content Specialist
Small-Business (50 or fewer emp.)
"Ease and accessibility of links and analytics"
What do you like best about Bitly?

Being able to shorten links for social media is the primary function for us, but also creating UTM links, tracking analytics, and creating QR codes. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I believe bitly functions as it is intended and I don’t have any downfalls of the product as of right now. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
UH
Mid-Market (51-1000 emp.)
"Bitly WAS great."
What do you like best about Bitly?

The platform is pretty simple and straight forward. Very easy to navigate and use. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

absolutely no customer service besides AI chat. I have a paid service. If you have any questions or custom upgrades the only way to do this is chat, but unfortunately the chat can't handle custom requests. The chat says that a customer rep will contact me, but that does not happen. I have been waiting for over a month now. The chat is not a human, but an AI only. Some chat has AI in the beginning and changes to a real person, but not in this case. Review collected by and hosted on G2.com.

Response from Bitly Inc. of Bitly

Hello - We'd really like to hear more from you about your less-than-stellar experience with Bitly's Support. If you get this message, can you please send an email to social@bit.ly (monitored by a human!) so we can get this partnership back on track? From there, I can assist with any Support-related needs you have. Thank you for the opportunity to earn your trust back. - DW

Ashley C.
AC
Social Media Intern
Small-Business (50 or fewer emp.)
"User friendly and works in seconds!"
What do you like best about Bitly?

As a nonprofit, it its important for us to have information ready for viewing for our followers and supporters. Bitly makes it easy for us to create short and easily sharable links in seconds. It has also been a great help when creating QR codes for flyers and events. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Different features but not well explained Review collected by and hosted on G2.com.

Denise M.
DM
CEO
Small-Business (50 or fewer emp.)
"PLEASANT SURPRISE"
What do you like best about Bitly?

I am often disappointed by new tech gimmicks, hacks and products. I had a lot of problems using different programs to try to make QR codes and shorten urls. It was costing me a lot of time and money. Bitly has been a blessing for me. It is quick, easy-to-use and inexpensive. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

There is nothing I currently dislike about Bitly, though I would like to have a slightly higher monthly QR limit Review collected by and hosted on G2.com.

Verified User in Consulting
AC
Small-Business (50 or fewer emp.)
"Useful tool for businesses in the short and long term"
What do you like best about Bitly?

In the short term, it is useful to be able to share shortened links. In the long term, you will be able to update them and thus maintain your shared links more easily. The new analytics feature is very cool too. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Some URL changes after the fact are not possible, and it's sometimes complicated to understand why. Review collected by and hosted on G2.com.

Amy F.
AF
Graphic designer/principal
Small-Business (50 or fewer emp.)
"Vanity backends are a designers best friend"
What do you like best about Bitly?

I love the ability to create vanity backends for my clients. And then I can tell them how much engagement that URL has had. My clients love it too. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Bit.ly qr codes should not have the bit.ly name on them. Review collected by and hosted on G2.com.

Javier V.
JV
CEO/owner
Small-Business (50 or fewer emp.)
"It provides a great way to shorten links or create links for pages that you need special tracking"
What do you like best about Bitly?

It's easy to use, and at the moment you open your account, you can create a link very fast. It has all the features you would need to also create a QR code and customize. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

The pricing is a bit high for it's basic subscription tier. Review collected by and hosted on G2.com.

Anthony B.
AB
Communications & Public Relations Coordinator
Small-Business (50 or fewer emp.)
"Great experience - worth the investment!"
What do you like best about Bitly?

I like the seamless integration Bitly provides for our social media platforms. It allows us to easily track campaign engagements, as well as an all in one destination for sharing important links with our social media followers. We use it all the time and the implementation of the software is very user-friendly! Review collected by and hosted on G2.com.

What do you dislike about Bitly?

No issues with Bitly. A great overall experience. Review collected by and hosted on G2.com.

Jan Sullivan B.
JB
Communications Manager
Small-Business (50 or fewer emp.)
"Makes my job easier"
What do you like best about Bitly?

Bitly provides intuitive tools that make information like analytics easy to find and understand. This makes my job easier as I am a department of one with very little bandwidth. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I wish the landing pages were more customizable and allowed for more text. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Bitly.

Free

Free

Core

Starting at $120.00
Per Year

Growth

Starting at $29.00
Per Month
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Bitly Features
Audience Insights
Branded Shortlinks
Link Analytics
Bulk URL Creation
Geographic Targeting
Device/OS Targeting
Digital Analytics
Data Sharing and Exporting
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Bitly