---
title: Bitly Reviews
meta_title: 'Bitly Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 921 reviews by the users' company size, role or industry
  to find out how Bitly works for a business like yours.
aggregate_rating:
  rating_value: 4.5
  review_count: 921
  scale: '5'
date_modified: '2026-07-07'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# Bitly Reviews
**Vendor:** Bitly, Inc.  
**Category:** [URL Shortener ](https://www.g2.com/categories/url-shortener)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 921
## About Bitly
Bitly is a leading global SaaS company offering a comprehensive platform designed to enable every piece of information shared online to connect with key audiences and ignite action. Bitly's all-in-one Connections Platform empowers more than 5.7 million monthly active users and over 600,000 customers globally - people, influencers, brands, and businesses of every size - to use branded links, custom QR codes, and Landing Pages solutions as trusted platform for engaging their audience and delivering critical notifications, information, and experiences. Bitly is proud to be Certified™ by Great Place to Work®, the global authority on workplace culture and employee experience proven to deliver market-leading revenue, employee retention, and increased innovation.



## Bitly Pros & Cons
**What users like:**

- Users appreciate the **ease of use** of Bitly, enjoying streamlined management and comprehensive features in one platform. (107 reviews)
- Users appreciate the **ease of use and link management** that Bitly provides, enhancing their link creation experience. (76 reviews)
- Users find Bitly's **ease of use and organized link management** to be invaluable for their teams. (73 reviews)
- Users appreciate the **easy data tracking and detailed analytics** provided by Bitly, enhancing their marketing strategies effortlessly. (55 reviews)
- Users appreciate the **seamless QR code builder** with excellent customization options for effective organization and tracking. (52 reviews)
- Tracking (52 reviews)
- Easy Setup (49 reviews)
- Users value the **efficient link management** of Bitly, enabling quick tracking and creation of professional-looking links. (48 reviews)
- Users love the **easy QR code generation** feature of Bitly, enhancing communication and marketing efforts effectively. (48 reviews)
- Time-saving (42 reviews)

**What users dislike:**

- Users find Bitly's **costly multiple domain options** frustrating, leading many to seek more affordable alternatives. (27 reviews)
- Users express frustration with **limited analytics** that complicate data access and hinder effective communication of successes. (26 reviews)
- Users are concerned about **link management issues** , fearing loss of links if they stop using Bitly's service. (23 reviews)
- Users find the **link management issues** frustrating, especially with limitations on the basic plan and broken link indicators. (16 reviews)
- Users express concerns about **high subscription costs** and lost links after discontinuing Bitly, impacting long-term use. (16 reviews)
- Users find the **limited features** of Bitly's free plan restricts their usability and reporting capabilities. (13 reviews)
- Users desire increased flexibility with **QR code limitations** , wishing for more styles and live data on the homepage. (13 reviews)
- Poor Analytics (12 reviews)
- Linking Issues (11 reviews)
- Users express frustration over **limitations on redirections and analytics** , alongside unprofessional changes impacting free links. (10 reviews)

## Bitly Reviews
  ### 1. Flexible Link Creation with a Pleasing, Familiar Interface

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 09, 2026

**What do you like best about Bitly?**

Able to make as many links as I need and has a pleasing interface

**What do you dislike about Bitly?**

Cost is more than alternatives but so many people already know how to use the platform so we pay the additional

**What problems is Bitly solving and how is that benefiting you?**

TRacking links for socials

  ### 2. Intuitive & Easy UI, Valuable Insight Into Marketing Conversions

**Rating:** 4.0/5.0 stars

**Reviewed by:** Chris S. | Director of Marketing & Communications, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 04, 2025

**What do you like best about Bitly?**

I desperately wanted a way to show how our digital and print campaigns were converting. With mailers, it's nearly impossible to see how your expensive mailing led people to take the desired call to action. Using bitly links and QR codes, we can prove this with tracked clicks and conversions. This leads us to change our strategies of how to reach donors and test content and conversion options.

**What do you dislike about Bitly?**

There are a few features I haven't seen enough value in pursuing like landing page creation, while others are stuck behind an even more expensive pay wall. I don't have many issues with Bitly, I'd just like to see us be able to better act on the data and consistently increase in our conversons.

**What problems is Bitly solving and how is that benefiting you?**

Tracking and understanding conversions on content pieces.

  ### 3. Easy to use, and scalable for any size of business

**Rating:** 5.0/5.0 stars

**Reviewed by:** Gabe B. | Writer, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 12, 2025

**What do you like best about Bitly?**

I love the ability to create cleaner URLs and QR codes for marketing my books, especially since I can customize the backend of the URLs I generate. The ability to get some tracking data to know where users are coming from also helps me focus which social media platform to focus my time and energy on.

**What do you dislike about Bitly?**

I would like to have more detailed analytics within a more reasonable price point.

**What problems is Bitly solving and how is that benefiting you?**

The primary business problem Bitly solves is helping me to understand which social media platform most of my potential readers are coming from. This is not an insight I am able to access if I linked directly to my books on Amazon or an other online retailer where my books are available.

  ### 4. Tracking and Improved Ease of Access

**Rating:** 5.0/5.0 stars

**Reviewed by:** Amanda D. | Marketing and Communications Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 04, 2025

**What do you like best about Bitly?**

Bitly has made tracking internal and external audience behavior a breeze. The landing pages have made language access more manageable for our small nonprofit without requiring huge multi-language and multiple versions of signs. Adding our logo to QR codes and custom themes to landing pages was easy to implement. It is user-friendly, efficiently works with our other tools, and is excellent for everyday use. Overall, the tool adds a lot to our communications and marketing toolbox.

**What do you dislike about Bitly?**

The price point could be a bit better or include more functions. I would love it if the landing pages were even more customizable.

**What problems is Bitly solving and how is that benefiting you?**

Bitly has added another dimension to our analytics that was missing. It has also given us another way to provide language access to our clients.

  ### 5. Bitly Delivers!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tara D. | Business Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 12, 2025

**What do you like best about Bitly?**

I have recently launched a marketing intelligence agency and a personal brand that I use to promote a book, a learning community and podcast. With a variety of hats that I wear for my business and to represent others, I have a need for quick links to forms, my digital products and landing pages. When I realized the actual URLs can be very long and messy, I discovered Bitly and quickly learned how fast and efficient link creation can be with them. I barely had any time  to fret about this problem, since Bitly solved it so quickly!

**What do you dislike about Bitly?**

Not all links can have branded urls. For instance, Amazon does not allow it.

**What problems is Bitly solving and how is that benefiting you?**

Messy URLs cleaned up. QR code generation.

  ### 6. Great tool for tracking clicks and traffic!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Gina F. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 19, 2025

**What do you like best about Bitly?**

The shorten links make posting to social media more effect. I love that I can see the click rates and gauge when/how potential customers are viewing my listings! As a bonus it also links to other programs, like Canva which I use regularly for marketing materials. It's nice to be able to see bitly tracking from QR codes on my print materials.

**What do you dislike about Bitly?**

There is nothing that I can think of that I dislike about Bitly.

**What problems is Bitly solving and how is that benefiting you?**

Being able to shorten links for social media is huge for me. It make my posts look more professional and put together when there is a shorten link vs. the whole long URL

  ### 7. Convenient, Useful Link Shortening Made Easy

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 22, 2026

**What do you like best about Bitly?**

Convenient, useful for link shortening, easily sharable

**What do you dislike about Bitly?**

Loading screens in between clicking shortened link and landing page destination

**What problems is Bitly solving and how is that benefiting you?**

Link shortening for landing page destinations (to my core signup website)

  ### 8. Makes Work Tasks Easier!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alison L. | Director of Engagement & Insights, Enterprise (> 1000 emp.)

**Reviewed Date:** March 12, 2025

**What do you like best about Bitly?**

I love how easy Bitly is to use. It is very intuitive and easy to navigate. I use it multiple times a week and haven't ever had any challenges with links not working.

**What do you dislike about Bitly?**

I would like if it were easier to use templates on Pages. I saw a handful that I liked, but couldn't figure out how to use/modify them for my own needs.

**What problems is Bitly solving and how is that benefiting you?**

We primarily utilize Bitly to shorten links that will be shared on an internal app. The original links are very long, which isn't very visually appealing, so the shortened Bitly links make things look much nicer. We also utilize the QR Codes for VOC marketing.

  ### 9. Winning in Seconds: How Bitly Transforms Event Registration

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kimberly M. | Associate Director, Enterprise (> 1000 emp.)

**Reviewed Date:** March 04, 2025

**What do you like best about Bitly?**

Bitly makes it quick and easy for interested parties to register for our events, ensuring we capture their attention in the few seconds we have. With QR codes and short, memorable links, we remove barriers to entry, increasing participation. Beyond registration, the tool also helps us gather valuable metrics. We can track which departments show the most interest, identify early registrants, and analyze the reach of our advertising.

**What do you dislike about Bitly?**

We use up our allotted monthly QR codes quickly; the next tier is significantly more expensive.

**What problems is Bitly solving and how is that benefiting you?**

Using this tool isn't just about solving a problem—it’s about making the process seamless and maximizing engagement. Bitly makes it quick and easy for interested parties to register for our event, ensuring we capture their attention in the few seconds we have. With QR codes and short, memorable links, we remove barriers to entry, increasing participation.

Beyond registration, the tool also helps us gather valuable metrics. We can track which departments show the most interest, identify early registrants, and analyze the reach of our advertising—whether it's staying within our institution or reaching a broader audience. By making registration effortless and providing actionable insights, Bitly helps us achieve and win.

  ### 10. The impact of Bitly on my operation is extremely significant.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Lucas H. | Associate, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 04, 2025

**What do you like best about Bitly?**

Bitly helps my company gain better insights into the advertising and marketing campaigns we run for our clients. The interface is very user-friendly, easy to use and collaborate on, and everything works smoothly and quickly. The QR code creation and link shortening features are the ones we use the most, all in a very agile way.

**What do you dislike about Bitly?**

The limited redirecting links may be a bummer, but thats ok.

**What problems is Bitly solving and how is that benefiting you?**

Bitly is solving the problem of tracking and measuring the effectiveness of our advertising and marketing campaigns. It allows us to see exactly how many people are engaging with our campaigns and reaching the intended destinations, such as landing pages. The platform's user-friendly interface makes it easy to use and collaborate, ensuring a smooth and fast workflow.

One of the key benefits is the ability to generate QR codes and shorten links efficiently, which we use frequently. For example, we once placed a Bitly QR code on a 30-meter-high out-of-home media piece in a high-traffic area in Goiânia. This campaign resulted in nearly 300 engagements, proving how effective Bitly is in helping us track audience interaction and measure campaign success.

  ### 11. User-friendly & Effective

**Rating:** 5.0/5.0 stars

**Reviewed by:** India M. | Project Manager, Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 12, 2025

**What do you like best about Bitly?**

The interface is exceptionally easy to use and allows you to focus on customization, metrics, and integrations as opposed to spending a long amount of time to do just the basics. I like that I can get a very quick touch-point on what my audience is responding to so I can quickly tweak campaigns.

**What do you dislike about Bitly?**

I would love for there to be more features and integrations. It'd also be if Bitly offered form services like some other link shorteners. For example, if I could create a form there as opposed to elsewhere and then linking it to a QR code.

**What problems is Bitly solving and how is that benefiting you?**

Shorter links; customized links; traffic analysis and metrics

  ### 12. easy tool for custom, shortened URLs

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.)

**Reviewed Date:** July 28, 2025

**What do you like best about Bitly?**

The ability to shorten links and customize URLs. Also to make custom QR codes.

**What do you dislike about Bitly?**

They recently changed the "free" version so that a Bitly ad page appears before you can link to your final destination. This drastically decreases user experience.

**What problems is Bitly solving and how is that benefiting you?**

Bitly is a great QR code generator, where we can plug in our company logo and receive a quality output. The URL shortener is good for social media purposes to save on character length.

  ### 13. Convenient!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Robert A.  L. | Audiobook Coach & Producer/Transformational Speaker, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 12, 2025

**What do you like best about Bitly?**

The best aspect of Bitly is being able to create custom links that are easy for my clients to remember. Also, if I have to change the original link associated with ethe Bitly link I created, I can do a redirect without changing my Bitly link. That is huge when you have your link published on many platforms.

**What do you dislike about Bitly?**

I can only hide a link I don't want to use. I would prefer to dlete the link completely but I don't see that as an option.

**What problems is Bitly solving and how is that benefiting you?**

The main issue Bitly solves is shortening long links. Customization is also another big benefit.

  ### 14. A simple link management tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 19, 2025

**What do you like best about Bitly?**

The best thing about Bitly is how easy it makes link management. You can quickly shorten URLs, create branded links that boost trust, and track clicks with detailed analytics. It also integrates smoothly with other tools and even generates QR codes automatically. It’s simple, reliable, and great for keeping tabs on your marketing efforts.

**What do you dislike about Bitly?**

One downside of Bitly is that many of the best features—like advanced analytics and branded links—are locked behind paid plans. Bulk link shortening could be more streamlined, which is frustrating when managing a large number of URLs. Also, you can’t create multiple unique short links that all lead to the same destination, which limits flexibility in your campaigns.

**What problems is Bitly solving and how is that benefiting you?**

Bitly turns long, messy URLs into neat, branded links that are easy to share. It not only makes your links look better, but it also gives you useful click data to help fine-tune your marketing efforts.

  ### 15. Easy insights

**Rating:** 5.0/5.0 stars

**Reviewed by:** sean c. | Product Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 04, 2025

**What do you like best about Bitly?**

Bit.ly's easy link redirects and link/QR code usage data to support my marketing efforts, allowing me see what works and what doesn't, and enables me to be more efficient/effective.

**What do you dislike about Bitly?**

The user interface for link and QR code creation couldn't be easier.  But, there's several features that I do not use or use effectively because it's confusing.  Though, to be fair, I haven't used the training resources available to learn more.

**What problems is Bitly solving and how is that benefiting you?**

Bit.ly allows me to have control over my links, and to update destinations as needed.  It also allows me to see what activities, documents, social media posts are being effective and which are not.

  ### 16. Easily grow your brand using Bitly.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 04, 2025

**What do you like best about Bitly?**

Bitly makes it easy to take my YouTube content and share it with a slick shortened URL.   The short links are so valuable when explaining my content verbally or posting on social media. I have also put it to work with my Tinkercad creations. Sharing a bit.ly so users can easily access a template has been fantastic. I also love that I can track it all using the built-in analytics.  Bitly has been a fantastic tool as I grow my YouTube channel.

**What do you dislike about Bitly?**

I liked when Bitly was free. That said, since I have a paid plan I do appreciate that I can edit and re-direct links. Analytics are worth the monthly cost too.

**What problems is Bitly solving and how is that benefiting you?**

Bitly alows me to track how often my Tinkercad projects are interacted with.  This allows me to make smart choices about what my upcoming content should be about.

  ### 17. Ease and accessibility of links and analytics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Megan M. | Content Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 18, 2025

**What do you like best about Bitly?**

Being able to shorten links for social media is the primary function for us, but also creating UTM links, tracking analytics, and creating QR codes.

**What do you dislike about Bitly?**

I believe bitly functions as it is intended and I don’t have any downfalls of the product as of right now.

**What problems is Bitly solving and how is that benefiting you?**

Having long links is not ideal for social media, so bitly is a great tool for this purpose and I love that I can generate a QR code from that link and have the analytics be synced.

  ### 18. Bitly WAS great.

**Rating:** 0.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 08, 2025

**What do you like best about Bitly?**

The platform is pretty simple and straight forward.  Very easy to navigate and use.

**What do you dislike about Bitly?**

absolutely no customer service besides AI chat.  I have a paid service.  If you have any questions or custom upgrades the only way to do this is chat, but unfortunately the chat can't handle custom requests.  The chat says that a customer rep will contact me, but that does not happen.  I have been waiting for over a month now.  The chat is not a human, but an AI only.  Some chat has AI in the beginning and changes to a real person, but not in this case.

**What problems is Bitly solving and how is that benefiting you?**

Platform with character restrictions (social and SMS), memorable URL, QR code

**Official Response from Bitly Inc.:**

> Hello - We'd really like to hear more from you about your less-than-stellar experience with Bitly's Support. If you get this message, can you please send an email to social@bit.ly (monitored by a human!) so we can get this partnership back on track? From there, I can assist with any Support-related needs you have. Thank you for the opportunity to earn your trust back. - DW

  ### 19. User friendly and works in seconds!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ashley C. | Social Media Intern, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 04, 2025

**What do you like best about Bitly?**

As a nonprofit, it its important for us to have information ready for viewing for our followers and supporters. Bitly makes it easy for us to create short and easily sharable links in seconds. It has also been a great help when creating QR codes for flyers and events.

**What do you dislike about Bitly?**

Different features but not well explained

**What problems is Bitly solving and how is that benefiting you?**

Since we share our links on social media, Bitly allows us to share shortened versions, which help when we have a longer URL and are trying to keep everything in the word count.

  ### 20. PLEASANT SURPRISE

**Rating:** 5.0/5.0 stars

**Reviewed by:** Denise M. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 21, 2025

**What do you like best about Bitly?**

I am often disappointed by new tech gimmicks, hacks and products. I had a lot of problems using different programs to try to make QR codes and shorten urls. It was costing me a lot of time and money. Bitly has been a blessing for me. It is quick, easy-to-use and inexpensive.

**What do you dislike about Bitly?**

There is nothing I currently dislike about Bitly, though I would like to have a slightly higher monthly QR limit

**What problems is Bitly solving and how is that benefiting you?**

One-stop shopping: reduction of time and cost

  ### 21. Useful tool for businesses in the short and long term

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 29, 2025

**What do you like best about Bitly?**

In the short term, it is useful to be able to share shortened links. In the long term, you will be able to update them and thus maintain your shared links more easily. The new analytics feature is very cool too.

**What do you dislike about Bitly?**

Some URL changes after the fact are not possible, and it's sometimes complicated to understand why.

**What problems is Bitly solving and how is that benefiting you?**

In the short term, it is useful to be able to share shortened links. In the long term, you will be able to update them and thus maintain your shared links more easily. The new analytics feature is very cool too.

  ### 22. Vanity backends are a designers best friend

**Rating:** 5.0/5.0 stars

**Reviewed by:** Amy F. | Graphic designer/principal, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 19, 2025

**What do you like best about Bitly?**

I love the ability to create vanity backends for my clients. And then I can tell them how much engagement that URL has had. My clients love it too.

**What do you dislike about Bitly?**

Bit.ly qr codes should not have the bit.ly name on them.

**What problems is Bitly solving and how is that benefiting you?**

Shortening the URL to create cleaner QR codes. When my client gives me a very long URL string with their own internal tracking, the QR codes have too much information on them and it looks almost like a black square. Bit.ly vanity backends make this so easy to fix.

  ### 23. It provides a great way to shorten links or create links for pages that you need special tracking

**Rating:** 4.0/5.0 stars

**Reviewed by:** Javier V. | CEO/owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 18, 2025

**What do you like best about Bitly?**

It's easy to use, and at the moment you open your account, you can create a link very fast. It has all the features you would need to also create a QR code and customize.

**What do you dislike about Bitly?**

The pricing is a bit high for it's basic subscription tier.

**What problems is Bitly solving and how is that benefiting you?**

I can create links for quick pages I build for my customers and it can provide excellent data on the use of the link for me and my customers.

  ### 24. Great experience - worth the investment!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Anthony B. | Communications & Public Relations Coordinator, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 04, 2025

**What do you like best about Bitly?**

I like the seamless integration Bitly provides for our social media platforms. It allows us to easily track campaign engagements, as well as an all in one destination for sharing important links with our social media followers. We use it all the time and the implementation of the software is very user-friendly!

**What do you dislike about Bitly?**

No issues with Bitly. A great overall experience.

**What problems is Bitly solving and how is that benefiting you?**

Bitly helps our organization create seamless landing pages to house information that is easy to find for our supporters and followers.

  ### 25. Makes my job easier

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jan Sullivan B. | Communications Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 04, 2025

**What do you like best about Bitly?**

Bitly provides intuitive tools that make information like analytics easy to find and understand. This makes my job easier as I am a department of one with very little bandwidth.

**What do you dislike about Bitly?**

I wish the landing pages were more customizable and allowed for more text.

**What problems is Bitly solving and how is that benefiting you?**

Aside from making unruly links shorter, I use bitly to evaluate the popularity of materials that we provide for download and to track areas of interest for our social media followers through our link landing page.

  ### 26. Simple and effective yet provides so much help

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jason P. | Chief Development Officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 18, 2025

**What do you like best about Bitly?**

How quickly I can create a customized QR code and short link that is trackable.

**What do you dislike about Bitly?**

Maybe the mobile app is missing some of the same features as website. It can also be hard to add other users.

**What problems is Bitly solving and how is that benefiting you?**

Making quick accurate shareable, customizable qr does that I can share with fellow team members. It benefits us because it makes us look professional and makes it easier of users to join us.

  ### 27. I use Bit.Ly to stream line and measure my social media strategy.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sean W. | Owner Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 19, 2025

**What do you like best about Bitly?**

I can create unique links for each channel or platform to enable an easy way for my clients to interact with me and I can measure the engage menu that I review from various channels and message categories and types. Vary easy to impliment.

**What do you dislike about Bitly?**

I am a small business so costs are always important to me.

**What problems is Bitly solving and how is that benefiting you?**

No need for multiple websites. Easy way to track successful channels and messaging.

  ### 28. Awesome Link Tracking Tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Joel O. | Manager strategic planning | new business development | Customer Service, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 21, 2021

**What do you like best about Bitly?**

The amazing thing about bit.ly is that the free plan more than exceeds my expectations. I was able to comfortably track all my ad campaign links. Bit.ly is easy to use and understand. I qlso enjoy the data analysis it provides. I am able to tell wlthe location of he clicks  and other important facts and numbers

**What do you dislike about Bitly?**

Bit.ly truly is amazing. I can hardly place my finger on any shortcomings. Okay, em, the customer service side of bit.ly has to improve on it customer Service level agreement and resolution time.

**What problems is Bitly solving and how is that benefiting you?**

Bit.ty has been a blessing to me since I started using it to track my ad campaign performance. It has cut off time wasting and it reduced my ad campaign cost by 65%.

  ### 29. Great tool for link shortening

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 19, 2025

**What do you like best about Bitly?**

Bitly is easy to use. We make a link for each of our events, uploads, and documents so we can track how popular or how often things are accessed. We've also gone one step further and began utilizing their new pages feature which allows us to create event pages for our events that run like an app! It's convenient to know what people care about based on the number of downloads. This has streamlined a lot of events and programs for our nonprofit

**What do you dislike about Bitly?**

Limits of QR code downloads could be improved.

**What problems is Bitly solving and how is that benefiting you?**

It helps us make our event pages linking back to our website and CRM way shorter, therefore easier to embed in email and promote in marketing

  ### 30. Simply the Easiest and Best Way to Shorten Websites

**Rating:** 5.0/5.0 stars

**Reviewed by:** Becky H. | School Librarian/Computer Lab Teacher, Education Management, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 07, 2024

**What do you like best about Bitly?**

I love the ease of using Bitly! It couldn't be easier to use! Bitly helps me when I am sending emails to my coworkers about everything I do. I also love using Bitly to help my coworkers if they need to send out a long link to parents/each other. Using Bitly helps the people they are sending the long links understand what they are clicking on and makes it easier to understand. I use it almost weekly!

**What do you dislike about Bitly?**

I don't like that I can't change the website once it is shortened unless I have a pro account.

**What problems is Bitly solving and how is that benefiting you?**

Bitly helps the long links I see (such as those for Google Forms) become easier to access and easier for those who need the Google Form to post to a newsletter or Social Media.

  ### 31. Drove local reviews and website registrations

**Rating:** 5.0/5.0 stars

**Reviewed by:** Andrew C. | eCommerce Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 04, 2025

**What do you like best about Bitly?**

Very easy to use, I created GMB review links to drive reviews for our branches, very simple to segment and track. We also created QR codes for our counter traffic to drive website registration and adaption both campaigns exceeded expectations and kept costs down.

**What do you dislike about Bitly?**

Maybe I'm missing the option but would like the ability to edit UTM tags

**What problems is Bitly solving and how is that benefiting you?**

It helps connect our loyal offline customers to our digital experience.

  ### 32. Bitly is Good for Business

**Rating:** 5.0/5.0 stars

**Reviewed by:** Matt B. | Head of Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 03, 2025

**What do you like best about Bitly?**

I like that it allows me to track clicks and provides attribution across many different channels to provide data on the exact sources and specific campaigns. The platform is also very easy to implement, integrate and use.

**What do you dislike about Bitly?**

The only things I dislike is the link management costs and the dependency on a third party platform. But these are by no means deal breakers.

**What problems is Bitly solving and how is that benefiting you?**

Bitly provides us with custom short links that we can use seamlessly with our marketing campaigns on the creative front as well as with tracking performance on the back end.

  ### 33. Bitly makes work better!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Francesca A. | Director Internet Marketing, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 12, 2025

**What do you like best about Bitly?**

Bitly's editable short links and QR codes make work life easier - it is easier to track clicks and to provide a branded link that isn't 500 miles long!

**What do you dislike about Bitly?**

I like everything about Bitly! Maybe if I could have more than 10 QR codes a month... ;)

**What problems is Bitly solving and how is that benefiting you?**

The problem of a long weird-looking link is fixed with Bitly's customizable links and QR codes.

  ### 34. I've been using Bitly for a long time - LOVE IT

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ronni E. | Chief Information and Technology Officer / Board Secretary, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 04, 2025

**What do you like best about Bitly?**

Flexibility and redirects are my two favorite aspects of Bitly

**What do you dislike about Bitly?**

Can't delete old or no longer available bitlys

**What problems is Bitly solving and how is that benefiting you?**

The fact that our organization name is so long is the biggest benefit for us.  Having the ability to do a short domain name for our bitlys makes all the difference.  As a small NPO - any little improvement in how and what gets remembered and noticed

  ### 35. Great Product Easy to Use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jordan E. | Business Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 04, 2025

**What do you like best about Bitly?**

To me its one of the few programs out there that requires little to no training to use. Creating shortlinks and branded QR codes have been a game changer for us.

**What do you dislike about Bitly?**

The limited number of QR codes you can do in a month. Besides that its great!

**What problems is Bitly solving and how is that benefiting you?**

Being able to track the clicks and the members using the Qr codes/links themselves has been huge.

  ### 36. Simple, clear and the data I need

**Rating:** 4.5/5.0 stars

**Reviewed by:** jonathan  w. | Poet, Writer & Speaker, Enterprise (> 1000 emp.)

**Reviewed Date:** March 12, 2025

**What do you like best about Bitly?**

I need to know what's working, what's not and in an easily navigable way. This help me to do that.

**What do you dislike about Bitly?**

I would love for my homepage to display live data. Like, what are people doing that day with the links and QR codes right now.

**What problems is Bitly solving and how is that benefiting you?**

I need one place to create and track customizable links. Bitly does that for me.

  ### 37. Quick and convenient

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ashish T. | General Manager, Digital Marketing, Enterprise (> 1000 emp.)

**Reviewed Date:** March 13, 2025

**What do you like best about Bitly?**

Easy and intuitive to use, gives decent customization options. Simple to setup.

**What do you dislike about Bitly?**

Free version is too restrictive, often finding drawbacks at the last stage
Analytics seem off, redirect counts do not match actual inbound traffic. Some over-reporting seen.

**What problems is Bitly solving and how is that benefiting you?**

We use long urls like map locations, google forms, etc that are communicated on media like whatsapp and sms. Using the full link is not feasible, as it looks ugly, is prone to breaks, and messes with preapproved templates. Custom bitly links are a universally accepted alternate that also offer a professional look and solves these issues.

  ### 38. Easiest to use...ever!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Leah W. | Education Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 12, 2025

**What do you like best about Bitly?**

Easiest way to make unique weblinks and QR codes. Plus, track those clicks! You can learn about your traffic and customers based on this data! We use it daily for our business!

**What do you dislike about Bitly?**

I think a variety of QR code styles could be better.

**What problems is Bitly solving and how is that benefiting you?**

Quickly directs our users to easy to remember links and generates user-friendly QRs.

  ### 39. Track Social Media Engagement with Bitly

**Rating:** 5.0/5.0 stars

**Reviewed by:** Leigh L. | Graphic Designer, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 07, 2024

**What do you like best about Bitly?**

I am able to see how many people interact with my social media posts on several channels using the UTM tracking option within the URL shortener.

**What do you dislike about Bitly?**

Basic subscription does not include more detailed engagement metrics.

**What problems is Bitly solving and how is that benefiting you?**

Bitly helps me judge success of social media posts by creating unique URL link for each social platform that I post on.

  ### 40. Simple and powerful

**Rating:** 4.5/5.0 stars

**Reviewed by:** Astrid A. | Senior Content Marketing Executive, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 04, 2025

**What do you like best about Bitly?**

Bitly is simple to use and so powerful, we use it all the time in the marketing team from UTM links to QR codes. It's wonderful!

**What do you dislike about Bitly?**

Would love to see some more customisable options for QR codes.

**What problems is Bitly solving and how is that benefiting you?**

Using QR codes is integral to communicating to both members and leads about our current and up and coming products.

  ### 41. Easy to use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Priyanka Y. | Marketing specilist, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 04, 2025

**What do you like best about Bitly?**

Bitly is really good for marketers as it helps in making links short, trackable, and the feature of generating QR code is also very useful, this improves the optimization of marketing campaign

**What do you dislike about Bitly?**

As a small business, there are very few features that are free and this can be restricting

**What problems is Bitly solving and how is that benefiting you?**

shorting link, tracking links, creating QR codes.

  ### 42. Instrumental in measuring our contents' performance

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 19, 2025

**What do you like best about Bitly?**

Bitly is extremely user friendly and simple to use. It takes me 15 seconds to create a new link or QR code using unique UTM parameters. I also appreciate the analytics aspect and feel like the platform is instrumental in helping me stay updated with our content performance.

**What do you dislike about Bitly?**

I do wish the Analytics Dashboard was more user friendly. It feels a bit antequated to me and I find myself going through my links and QRs individually rather than using the analytics dashboard feature.

**What problems is Bitly solving and how is that benefiting you?**

Shortening links, giving me performance metrics of QR codes and links we use for digital advertising purposes

  ### 43. Bity makes communication with stakeholders so easy!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Michelle F. | Director of Enrollment and Strategic Communications, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 04, 2025

**What do you like best about Bitly?**

I appreciate the ability to create and track QR codes to streamline communication with our stakeholders.

**What do you dislike about Bitly?**

The free version has some limitations, so it is best to use the paid version.

**What problems is Bitly solving and how is that benefiting you?**

In communicating with parents and tracking visits to our website, QR codes are essential.  They are easy to set up and track on Bitly.

  ### 44. We love bitly

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 07, 2024

**What do you like best about Bitly?**

Bitly's branding features included in the basic plan are generous and slick. We love making QR codes with our logo and colors and appreciate the option to customize our bit.ly links. Their dashboards for each of our codes or links are informative and easy to digest. We have loved how easiy we can drop in a .jpg or .png of a QR code in to a tabletop sign or promotional material allowing perpective clients to easily access our sign up forms and digital application.

**What do you dislike about Bitly?**

The only frustrating thing is if you don't create a bit.ly link at the same time as you create a QR code, you cannot go back and add the link after the fact. Now I know to always make a link whether I think we'll need it or not.

**What problems is Bitly solving and how is that benefiting you?**

Bit.ly allows us to more easily achieve website conversions by sending perspective clients straight to our sign up forms and requests for applications.

  ### 45. Helps us track YouTube Description Link clicks

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kraig G. | Managing Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 18, 2025

**What do you like best about Bitly?**

It is dead simple to use. We create a lot of links, and need something fast & easy.

**What do you dislike about Bitly?**

I'd like to see analytics organized a bit better with labels or folders.

**What problems is Bitly solving and how is that benefiting you?**

We were unable to track link clicks on our YouTube descriptions. Bitly solved that issue.

  ### 46. Easy to use and implement

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rosanna H. | Director of Digital Strategy, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 04, 2025

**What do you like best about Bitly?**

Its very easy to use and implement, it has easy functionality for any user

**What do you dislike about Bitly?**

I wish the analytics were a bit more robust or offered more time periods

**What problems is Bitly solving and how is that benefiting you?**

Bitly allowed me to create a page for social media to drive to all of our other social media accounts and channels

  ### 47. Bitly is very helpful for us

**Rating:** 4.5/5.0 stars

**Reviewed by:** Daniel V. | Gerente de Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 18, 2025

**What do you like best about Bitly?**

Customized links and redirections are great, also the customized landing pages where you can schedule the content.

**What do you dislike about Bitly?**

The stadistics of the links go back just 6 months.

**What problems is Bitly solving and how is that benefiting you?**

Bitly allows me to create a lot of new links and share it in my campaings.

  ### 48. Reliable and easy to use service

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 15, 2024

**What do you like best about Bitly?**

Shortened links are a useful resource for our business. The fact that I can customise the back end of the bitly link means I can use dictionary words there, making the links easier to remember and more accessible to end users with visual impairments who rely on text reading software.
I make sets of links on a monthly basis and I like that it's easy to see the details of the links generated, and an analysis of their use by my clients.

**What do you dislike about Bitly?**

Nothing, it's very easy to use and is a key part of my work now.

**What problems is Bitly solving and how is that benefiting you?**

I share weblinks daily as part of my work. I can't always embed them, so Bitly allows me to generate links that look clean, brief and that refer to the content (using customised back ends to the links).

**Official Response from Liliya Elogullari:**

> Hi there, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening and link customization. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 49. Does its job

**Rating:** 3.5/5.0 stars

**Reviewed by:** Justin W. | Head of Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 15, 2025

**What do you like best about Bitly?**

It's pretty simple and clean, easy to get QR codes

**What do you dislike about Bitly?**

Feels like it should be a free service / could find a free alternative

**What problems is Bitly solving and how is that benefiting you?**

QR codes

  ### 50. Billy is the best!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Lori O. | Founder and Chief Solutions Architect, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 18, 2025

**What do you like best about Bitly?**

I love using Bitly for shortening long website links! The ease of use and their attention to improving visibility are second-to-none.

**What do you dislike about Bitly?**

Nothing! I have had no issues whatsoever.

**What problems is Bitly solving and how is that benefiting you?**

Allows me a very easy and searchable way to shorten links.


## Bitly Discussions
  - [Link Clicks Decreasing?](https://www.g2.com/discussions/link-clicks-decreasing) - 1 comment, 2 upvotes
  - [Auto Links Creation](https://www.g2.com/discussions/auto-links-creation) - 1 comment, 2 upvotes
  - [What is the pricing for API URL shortening?](https://www.g2.com/discussions/what-is-the-pricing-for-api-url-shortening) - 2 comments, 1 upvote
  - [I'm using bitly URL's on my website](https://www.g2.com/discussions/i-m-using-bitly-url-s-on-my-website) - 3 comments, 1 upvote
  - [Short Links or Long Links](https://www.g2.com/discussions/short-links-or-long-links) - 2 comments, 1 upvote

- [View Bitly pricing details and edition comparison](https://www.g2.com/products/bitly/reviews?page=3&section=pricing&secure%5Bexpires_at%5D=2026-07-08+04%3A47%3A16+-0500&secure%5Bsession_id%5D=8f6e891e-86cb-4182-a6fc-af1bddb06405&secure%5Btoken%5D=32115758720cd0acf34ee4153900f409f36034dccdd3d0721c2443ba51c50a56&format=llm_user)
## Bitly Integrations
  - [AddEvent](https://www.g2.com/products/addevent/reviews)
  - [Adobe Acrobat](https://www.g2.com/products/adobe-acrobat/reviews)
  - [Adobe Express](https://www.g2.com/products/adobe-express/reviews)
  - [Adobe Illustrator](https://www.g2.com/products/adobe-illustrator/reviews)
  - [Adobe Photoshop](https://www.g2.com/products/adobe-photoshop/reviews)
  - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)
  - [Agorapulse](https://www.g2.com/products/agorapulse/reviews)
  - [ApiX-Drive](https://www.g2.com/products/apix-drive/reviews)
  - [Authvia TXT2PAY®](https://www.g2.com/products/authvia-txt2pay/reviews)
  - [Buffer](https://www.g2.com/products/buffer/reviews)
  - [Bybrand](https://www.g2.com/products/bybrand/reviews)
  - [Canva](https://www.g2.com/products/canva/reviews)
  - [ChatGPT](https://www.g2.com/products/chatgpt/reviews)
  - [Chrome Enterprise](https://www.g2.com/products/chrome-enterprise/reviews)
  - [Echobox](https://www.g2.com/products/echobox/reviews)
  - [Echobox Email](https://www.g2.com/products/echobox-email/reviews)
  - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [Google Apps Script for G Suite](https://www.g2.com/products/google-apps-script-for-g-suite/reviews)
  - [Hootsuite](https://www.g2.com/products/hootsuite/reviews)
  - [IFTTT](https://www.g2.com/products/ifttt/reviews)
  - [Integrately](https://www.g2.com/products/integrately/reviews)
  - [Khoros Social Media Management](https://www.g2.com/products/khoros-social-media-management/reviews)
  - [Lately](https://www.g2.com/products/lately/reviews)
  - [MeetEdgar](https://www.g2.com/products/meetedgar/reviews)
  - [Microsoft Edge](https://www.g2.com/products/microsoft-edge/reviews)
  - [Microsoft Power Apps](https://www.g2.com/products/microsoft-power-apps/reviews)
  - [Microsoft Power Automate](https://www.g2.com/products/microsoft-power-automate/reviews)
  - [Mozilla Firefox](https://www.g2.com/products/mozilla-firefox/reviews)
  - [NiCE CXone](https://www.g2.com/products/nice-cxone/reviews)
  - [Oktopost](https://www.g2.com/products/oktopost/reviews)
  - [OnlyWire](https://www.g2.com/products/onlywire/reviews)
  - [PandaDoc](https://www.g2.com/products/pandadoc/reviews)
  - [Piano Amplifier](https://www.g2.com/products/piano-amplifier/reviews)
  - [Planable](https://www.g2.com/products/planable/reviews)
  - [Relay.app](https://www.g2.com/products/relay-app/reviews)
  - [Sendible](https://www.g2.com/products/sendible/reviews)
  - [SmarterQueue](https://www.g2.com/products/smarterqueue/reviews)
  - [SocialBee](https://www.g2.com/products/socialbee/reviews)
  - [SocialPilot](https://www.g2.com/products/socialpilot/reviews)
  - [SocialWeaver](https://www.g2.com/products/socialweaver/reviews)
  - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews)
  - [Sprout Social](https://www.g2.com/products/sprout-social/reviews)
  - [Terminus URL Builder](https://www.g2.com/products/terminus-url-builder/reviews)
  - [Tray.ai](https://www.g2.com/products/tray-ai/reviews)
  - [ubisend](https://www.g2.com/products/ubisend/reviews)
  - [UTM.io](https://www.g2.com/products/utm-io/reviews)
  - [WhatsApp Business Platform](https://www.g2.com/products/whatsapp-business-platform/reviews)
  - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews)
  - [Workato](https://www.g2.com/products/workato/reviews)
  - [Zapier](https://www.g2.com/products/zapier/reviews)
  - [Zoho Social](https://www.g2.com/products/zoho-social/reviews)

## Bitly Features
**Social Analytics**
- Competitor Analysis
- Follower Analysis
- Post Performance
- Paid Campaign Tracking
- Attribution
- Hashtag Analytics
- Sentiment Analysis

**URL Shortener**
- Branded Shortlinks
- Link Analytics
- Bulk URL Creation
- Historical Shortlink Tracking

**Page Customization**
- Drag and Drop
- Templates
- Advanced Customization
- Content Library

**Development**
- Bulk Creation
- Analytics
- Intuitive Dashboards

**Reports & Dashboards**
- Report Customizability
- Report Exporting
- Scalability
- White Label

**Tools**
- Audience Insights

**Audience Targeting**
- Geographic Targeting
- Device/OS Targeting

**Page Optimization**
- A/B Testing
- Mobile Responsive
- Web Analytics
- SEO

**Formatting**
- Dynamics Codes
- File Formats
- Customization

**Logistics**
- Distribution Features
- Integrations & APIs

**Analytics**
- Digital Analytics
- Data Sharing and Exporting

**Integrations**
- E-Commerce Integration
- Email Marketing Integration
- Domain Integration

**Agentic AI - Social Media Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Generative AI**
- AI Text Generation

**Agentic AI - Penetration Testing**
- Autonomous Task Execution
- Multi-step Planning
- Adaptive Learning
- Natural Language Interaction

**Agentic AI - Content Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Landing Page Builders**
- Cross-system Integration

**Agentic AI - Digital Sales Room**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning

**Agentic AI - Business Continuity Management**
- Multi-step Planning
- Adaptive Learning

## Top Bitly Alternatives
  - [BL.INK](https://www.g2.com/products/bl-ink/reviews) - 4.5/5.0 (345 reviews)
  - [Uniqode QR Code Generator](https://www.g2.com/products/uniqode-qr-code-generator/reviews) - 4.8/5.0 (515 reviews)
  - [Rebrandly](https://www.g2.com/products/rebrandly/reviews) - 4.6/5.0 (345 reviews)