MSG91 offers one of the most affordable and transparent pricing models in the CPaaS market, designed to scale easily with your business.
For WhatsApp, MSG91 charges a ₹500 per month subscription per number, which is completely waived for the first 2 months. Pay for WhatsApp messages you send, charged exactly at Meta’s official rates for Marketing, Utility, and Authentication Messages ~No markup by MSG91 ~No hidden or extra charges
👉 WhatsApp pricing: https://msg91.com/whatsapp
The Hello customer support platform follows a per-ticket pricing model, supports unlimited agents and teams, and allows businesses to manage WhatsApp, Email, Website live chat, Instagram, and Facebook conversations from one dashboard, with Ultimate AI chatbot which will work on all channels, workflows, analytics, Hello mobile apps, and more.
👉 Hello pricing: https://msg91.com/pricing/hello
MSG91 also provides SMS, Email, RCS, Voice, and OTP services with pay-as-you-use pricing. RCS has no subscription fee, and you pay only per message sent.
👉 SMS: https://msg91.com/in/pricing/sms
👉 RCS: https://msg91.com/in/pricing/rcs
👉 Email: https://msg91.com/pricing/email
👉 Voice: https://msg91.com/in/pricing/voice
Segmento, the customer data and automation platform, offers flexible plans for segmentation, journeys, and multi-channel campaigns.
👉 Segmento pricing: https://msg91.com/pricing/segmento
With clear pricing and no hidden charges, MSG91 helps businesses communicate more while spending less.
MSG91 has 3 pricing editions. A free trial of MSG91 is also available. Look at different pricing editions below and see what edition and features meet your budget and needs.
Pricing information for MSG91 is supplied by the software provider or retrieved from publicly
accessible pricing materials. Final cost negotiations to purchase MSG91 must be conducted with the
seller.
https://msg91.com/pricing
Pricing information was last updated on January 18, 2026