MSG91 Pricing Overview

Free Trial

Pay-as-you-go

Pay As You Go

Per Month

Usage-based pricing. Add funds to a prepaid wallet and consume credits across MSG91 products (WhatsApp, SMS/OTP, Voice, Email, Chatbot). Charges vary by channel, country, and message type. No monthly commitment.

Committed Volume

Pay As You Go

Per Month

Everything in Pay-as-you-go + volume discounts

Enterprise

Per Month

MSG91 offers one of the most affordable and transparent pricing models in the CPaaS market, designed to scale easily with your business.

For WhatsApp, MSG91 charges a ₹500 per month subscription per number, which is completely waived for the first 2 months. Pay for WhatsApp messages you send, charged exactly at Meta’s official rates for Marketing, Utility, and Authentication Messages ~No markup by MSG91 ~No hidden or extra charges
WhatsApp pricing: https://msg91.com/pricing/whatsapp

The AI customer support platform follows a per-ticket pricing model, supports unlimited agents and teams, and allows businesses to manage WhatsApp, Email, Website live chat, Instagram, and Facebook conversations from one dashboard, with Ultimate AI chatbot which will work on all channels, workflows, analytics, Hello mobile apps, and more.
Chatbot pricing: https://msg91.com/pricing/hello

MSG91 also provides SMS, Email, RCS, Voice, and OTP services with pay-as-you-use pricing. RCS has no subscription fee, and you pay only per message sent.
SMS: https://msg91.com/pricing/sms
RCS: https://msg91.com/pricing/rcs
Email: https://msg91.com/pricing/email
Voice: https://msg91.com/pricing/voice

Segmento, the customer data and automation platform, offers flexible plans for segmentation, journeys, and multi-channel campaigns.
Segmento pricing: https://msg91.com/pricing/segmento

With clear pricing and no hidden charges, MSG91 helps businesses communicate more while spending less.

MSG91 has 3 pricing editions. A free trial of MSG91 is also available. Look at different pricing editions below and see what edition and features meet your budget and needs.

Pricing information for MSG91 is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase MSG91 must be conducted with the seller.

https://msg91.com/pricing

Pricing information was last updated on January 27, 2026

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

8 months

Average Discount

21%

Perceived Cost

$$$$$

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MSG91 Pricing Reviews

(2)

raghavendra T.

12/6/2025

"Reliable OTP Service with Excellent Support"

5/5

What do you like best about MSG91?

I like using MSG91 for OTP services because of its effective OTP configuration. I appreciate the pricing of MSG91, which makes it affordable for me. I also find the support very good, as the team is knowledgeable and made the initial setup good with their help. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

Update the Web UI Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

edit

Hi Raghavendra!

It’s great to hear from you. We’re so glad that MSG91 is proving to be a reliable partner for your business verification. We take immense pride in being one of the most affordable business communication platform in the industry, and it’s wonderful to know that our OTP SMS API and transparent pricing are helping you scale efficiently without breaking the bank.

A huge thank you for the shout-out to our Support Team. We aim to provide the best customer support from day one, and it’s great to know we made your setup easy. Regarding your feedback on the Web UI, we have been upgrading the interface day by day since your review, and we hope you have already found the platform to be more modern and user-friendly.

If you ever have a single doubt, just let us know, our support team is always happy to help.

Please keep the feedback coming! We love hearing from you because it helps us make the platform better for your business every day.

Thank you for trusting us with your business communications and for being a part of the MSG91 community!

Anant P.

1/21/2026

"Cost-Effective and Easy-to-Use for WhatsApp Marketing"

3.5/5

What do you like best about MSG91?

I find MSG91 to be a good marketing tool that works great for WhatsApp marketing, especially in Indian markets. It's very easy to use and convenient, which any user can navigate with ease. The support is quite good, and their team is responsive; whenever I have any issues, I can ping them and they are right back to me with solutions that are up to the mark. Additionally, MSG91 is cost-effective and the initial setup only took a week, which was handled efficiently by a responsive team. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

MSG91 needs more features, especially compared to other tools in the market. Report dashboard feel cluttered and overly summative , making it difficult to understand to new client Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

edit

Hi Anant,

It’s fantastic to hear how your marketing strategy is thriving in the market using MSG91's WhatsApp Business API. We are thrilled to be your partner in providing a cost-effective and easy-to-use solution that helps you reach customers right where they are. I’ve shared your appreciation with our support team; they are always ready to ensure your campaigns run without a hitch.

We truly value your perspective on our analytics and reporting. One of the strengths of being a comprehensive omnichannel platform is the depth of data we provide, and we are currently refining our dashboard to make those powerful insights even more at-a-glance for our users. Since you’ve had such a great experience with our team’s responsiveness and pricing, we’d love to know if there’s any other detail we can polish to earn that 5th star from you. We are fully committed to being the most powerful and user-friendly messaging partner for your growth.

It’s your support that makes this journey worth it. We’re in the business of messages, but we truly value the bond we share with you.

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