MSG91 Pricing Overview

Free Trial

Pay-as-you-go

Pay As You Go

Per Month

Usage-based pricing. Add funds to a prepaid wallet and consume credits across MSG91 products (WhatsApp, SMS/OTP, Voice, Email, Chatbot). Charges vary by channel, country, and message type. No monthly commitment.

Committed Volume

Pay As You Go

Per Month

Everything in Pay-as-you-go + volume discounts

Enterprise

Per Month

MSG91 offers one of the most affordable and transparent pricing models in the CPaaS market, designed to scale easily with your business.

For WhatsApp, MSG91 charges a ₹500 per month subscription per number, which is completely waived for the first 2 months. Pay for WhatsApp messages you send, charged exactly at Meta’s official rates for Marketing, Utility, and Authentication Messages ~No markup by MSG91 ~No hidden or extra charges
WhatsApp pricing: https://msg91.com/pricing/whatsapp

The AI customer support platform follows a per-ticket pricing model, supports unlimited agents and teams, and allows businesses to manage WhatsApp, Email, Website live chat, Instagram, and Facebook conversations from one dashboard, with Ultimate AI chatbot which will work on all channels, workflows, analytics, Hello mobile apps, and more.
Chatbot pricing: https://msg91.com/pricing/hello

MSG91 also provides SMS, Email, RCS, Voice, and OTP services with pay-as-you-use pricing. RCS has no subscription fee, and you pay only per message sent.
SMS: https://msg91.com/pricing/sms
RCS: https://msg91.com/pricing/rcs
Email: https://msg91.com/pricing/email
Voice: https://msg91.com/pricing/voice

Segmento, the customer data and automation platform, offers flexible plans for segmentation, journeys, and multi-channel campaigns.
Segmento pricing: https://msg91.com/pricing/segmento

With clear pricing and no hidden charges, MSG91 helps businesses communicate more while spending less.

MSG91 has 3 pricing editions. A free trial of MSG91 is also available. Look at different pricing editions below and see what edition and features meet your budget and needs.

Pricing information for MSG91 is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase MSG91 must be conducted with the seller.

https://msg91.com/pricing

Pricing information was last updated on January 27, 2026

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

8 months

Average Discount

20%

Perceived Cost

$$$$$

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MSG91 Pricing Reviews

(2)

Paresh P.

CEO

Small-Business (50 or fewer emp.)

2/11/2026

"Excellent, Professional Support on MSG91 By Rajat"

5/5

What do you like best about MSG91?

Rajat Garg provided excellent service on the MSG91 platform.

Very professional, responsive, and helpful throughout the process. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

In my opinion, the number platform change cost is too high.

It should be more affordable for customers. Review collected by and hosted on G2.com.

Anant P.

1/21/2026

"Cost-Effective and Easy-to-Use for WhatsApp Marketing"

3.5/5

What do you like best about MSG91?

I find MSG91 to be a good marketing tool that works great for WhatsApp marketing, especially in Indian markets. It's very easy to use and convenient, which any user can navigate with ease. The support is quite good, and their team is responsive; whenever I have any issues, I can ping them and they are right back to me with solutions that are up to the mark. Additionally, MSG91 is cost-effective and the initial setup only took a week, which was handled efficiently by a responsive team. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

MSG91 needs more features, especially compared to other tools in the market. Report dashboard feel cluttered and overly summative , making it difficult to understand to new client Review collected by and hosted on G2.com.