MSG91 Pricing Overview

Free Trial

Pay-as-you-go

Pay As You Go

Per Month

Usage-based pricing. Add funds to a prepaid wallet and consume credits across MSG91 products (WhatsApp, SMS/OTP, Voice, Email, Chatbot). Charges vary by channel, country, and message type. No monthly commitment.

Committed Volume

Pay As You Go

Per Month

Discounted Rates

Enterprise

Per Month

MSG91 offers one of the most affordable and transparent pricing models in the CPaaS market, designed to scale easily with your business.

For WhatsApp, MSG91 charges a ₹500 per month subscription per number, which is completely waived for the first 2 months. Pay for WhatsApp messages you send, charged exactly at Meta’s official rates for Marketing, Utility, and Authentication Messages ~No markup by MSG91 ~No hidden or extra charges
👉 WhatsApp pricing: https://msg91.com/whatsapp

The Hello customer support platform follows a per-ticket pricing model, supports unlimited agents and teams, and allows businesses to manage WhatsApp, Email, Website live chat, Instagram, and Facebook conversations from one dashboard, with Ultimate AI chatbot which will work on all channels, workflows, analytics, Hello mobile apps, and more.
👉 Hello pricing: https://msg91.com/pricing/hello

MSG91 also provides SMS, Email, RCS, Voice, and OTP services with pay-as-you-use pricing. RCS has no subscription fee, and you pay only per message sent.
👉 SMS: https://msg91.com/in/pricing/sms
👉 RCS: https://msg91.com/in/pricing/rcs
👉 Email: https://msg91.com/pricing/email
👉 Voice: https://msg91.com/in/pricing/voice

Segmento, the customer data and automation platform, offers flexible plans for segmentation, journeys, and multi-channel campaigns.
👉 Segmento pricing: https://msg91.com/pricing/segmento

With clear pricing and no hidden charges, MSG91 helps businesses communicate more while spending less.

MSG91 has 3 pricing editions. A free trial of MSG91 is also available. Look at different pricing editions below and see what edition and features meet your budget and needs.

Pricing information for MSG91 is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase MSG91 must be conducted with the seller.

https://msg91.com/pricing

Pricing information was last updated on January 18, 2026

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

11 months

Average Discount

12%

Perceived Cost

$$$$$

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MSG91 Pricing Reviews

(2)

raghavendra T.

12/6/2025

"Reliable OTP Service with Excellent Support"

5/5

What do you like best about MSG91?

I like using MSG91 for OTP services because of its effective OTP configuration. I appreciate the pricing of MSG91, which makes it affordable for me. I also find the support very good, as the team is knowledgeable and made the initial setup good with their help. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

Update the Web UI Review collected by and hosted on G2.com.

Anant P.

1/21/2026

"Cost-Effective and Easy-to-Use for WhatsApp Marketing"

3.5/5

What do you like best about MSG91?

I find MSG91 to be a good marketing tool that works great for WhatsApp marketing, especially in Indian markets. It's very easy to use and convenient, which any user can navigate with ease. The support is quite good, and their team is responsive; whenever I have any issues, I can ping them and they are right back to me with solutions that are up to the mark. Additionally, MSG91 is cost-effective and the initial setup only took a week, which was handled efficiently by a responsive team. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

MSG91 needs more features, especially compared to other tools in the market. Report dashboard feel cluttered and overly summative , making it difficult to understand to new client Review collected by and hosted on G2.com.